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Nova Fabula, the Texworld Apparel Sourcing Paris Trend Book unveiled at Le Bourget from 15 to 17 September 2025, is a sensory and forward-looking narrative designed to inspire Autumn-Winter 2026-2027 collections.

Fashion's future is written in the present. As the industry strives to reconcile imagination, sustainability, and emotion, Texworld Apparel Sourcing Paris introduces its latest trend book – a deep dive into tomorrow’s emerging style stories. Curated by art directors Louis Gérin and Grégory Lamaud against a backdrop of mixed realities – technological advances, climate disruption, and a desire for re-enchantment – Nova Fabula offers an insightful reading of subtle signals identified by a collective of stylists, designers, writers, visual artists, and color experts.

Conceived as a tool for trend forecasting and creative stimulation, this edition lays the foundation for a new kind of brand storytelling, aligned with the key values shaping 2025: circularity, emotional resonance, slower production rhythms, hybridization of genres and disciplines, and the power of narrative, both personal and collective. As the opening line of Nova Fabula states: “Everything begins with a story. It is through storytelling that we move forward.”

The four creative universes of Nova Fabula
Imagined as an atlas of “possible futures,” Nova Fabula is built around four main themes, each driven by a narrative and sensory tension. For each theme, three “star colors” anchor the season's color story, complemented by six intermediate shades that shape the season’s core palettes. Carefully selected fabrics and bold chromatic choices bring each universe to life, offering designers a space to create collections infused with emotion, memory, and utopia.

#1 Natura
This first universe celebrates a return to the living as a creative matrix. Textures feel organic, tones are mineral, and silhouettes offer protection. Nature is not just a backdrop—it becomes the primary language of inspiration. Materials are raw but patterns remain fluid. Here, fashion becomes a biotope: a space for care, resilience, and regeneration.

#2 Spiritus
This theme opens up a contemporary spiritual quest. Expect diaphanous fabrics, dawn-like tones, and subtle ritual symbols. In this universe, fashion evokes the sacred, turning garments into symbolic objects. “Inner awakening” becomes a counterpoint to hyper-connectivity, expressed through an ethereal and mystical aesthetic, with airy, translucent textiles rich in symbolic meaning.

#3 Philosophia
This axis encourages critical thinking and awakened consciousness. A call to rethink, question, and resist. Aesthetic choices become intellectual exercises: fragmented shapes, sculptural greys, and visual tension. Textures invite reflection, with asymmetries and a sense of gravity in the tones. Fashion becomes a medium of thought—where visual arts meet political discourse.

#4 Scientia
The final world explores the union between knowledge – enlightened, not dominant – and innovation. Think synthetic colors, technological effects, modular design, geometric patterns, and advanced finishes. This universe questions our ability to create science without domination. A tribute to soft, responsible technology, inspired by the living world.

High dependence on fossil carbon, associated high carbon footprint, low recycling rates and microplastics: several solutions are emerging.

The evolution of the demand for textile fibres from 1960 to the present day shows how the textile industry found itself in this dilemma. In 1960, around 95% of textile fibres were of natural origin, from bio-based carbon, and there was no problem with microplastics, all fibres were biodegradable.

The explosion in demand – 650% between 1960 and 2023 – could only be met by synthetic fibres from the chemical and plastics industries. Their share grew from 3% in 1960 to 68% in 2023 and from less than 700,000 tonnes to 85 million tonnes/year (The Fiber Year 2024). The new fibres covered a wide range of properties, could even achieve previously unknown properties and, above all, thanks to a powerful and innovative chemical and plastics industry, production volumes could be rapidly increased and comparatively low prices realised.
 
At the same time, sustainability has declined, the carbon footprint of the textiles has increased significantly and the issue of microplastics requires solutions.

The first step would be to significantly increase the proportion of renewable fibres, as this is the only way to reduce dependence on fossil carbon, especially in the form of crude oil, and thus reduce the carbon footprint. But how can this be done? As defined by the Renewable Carbon Initiative, renewable carbon comes from biomass, CO₂ and recycling: From carbon above ground. This addresses the core problem of climate change, which is extracting and using additional fossil carbon from the ground that will end up in the atmosphere.
 
What can cotton, bast fibres and wool contribute?
Cotton fibre production can hardly be increased, it is stagnating between 20 and max. 25 million tonnes/year. Cultivated areas can hardly be expanded, and existing areas are salinized by the irrigation required. With the exception of about 1% organic cotton, significant amounts of pesticides are used. The market share of “preferred” cotton – defined by a list of recognized programmes – will fall from 27% of total cotton production in 2019/20 to 24% in 2020/21, after years of growth. (Textile Exchange, October 2022: Preferred Fiber & Materials Market Report) Bast fibres such as jute (75%), flax, hemp, ramie or kenaf would require a huge boost in technology development and capacity investment and will nevertheless probably remain more expensive than cotton, simply because bast fibres are much more complicated to process, e.g. separating the fibre from the stalk, which is not necessary for cotton as a fruit fibre. As a source of cellulose fibre, bast fibres will remain more expensive than wood.

Although bast fibres are more sustainable than many other fibres, there is unlikely to be a major change – unless China focuses on bast fibres as a substitute for cotton. Plans to do so have been put on hold due to technological problems.

The importance of man-made cellulosic fibres (MMCFs) or simply cellulose fibres
Cellulose fibre production has been growing steadily over the last decades, reaching an all-time high of nearly 8 million tonnes in 2023, and is expected to grow further to 11 million tonnes in 2030. Cellulosic fibres are the only bio-based and biodegradable fibres that cover a wider range of properties and applications and can rapidly increase their capacity. The raw materials can be virgin wood as well as all types of cellulosic waste streams from forestry, agriculture, cotton processing waste, textile waste and paper waste. Increasing the share of cellulosic fibres will therefore play a crucial role in solving the sustainability challenges of the textile industry.

The production of MMCFs includes viscose, lyocell, modal, acetate and cupro. The market share of FSC and/or PEFC certified MMCF increased from 55–60% in 2020 to 60–65% of all MMCF in 2021. The market share of “recycled MMCFs” increased to an estimated share of 0.5%. Much research and development is underway. As a result, the volumes of recycled MMCFs are expected to increase significantly in the coming years. (Textile Exchange, October 2022: Preferred Fiber & Materials Market Report)

The CEPI study “Forest-Based Biorefineries: Innovative Bio-Based Products for a Clean Transition” (renewable-carbon.eu/publications/product/innovative-bio-based-products-for-a-clean-transition-pdf/) identified 143 biorefineries in Europe, of which 126 are operational and 17 are planned. Most of them are based on chemical pulping (67%) – the precursor of cellulose fibres. Most biorefineries are located in Sweden, Finland, Germany, Portugal and Austria. But there are already biorefineries in operation or planned in 18 different European countries.

The global report “Is there enough biomass to defossilise the Chemicals and Derived Materials Sector by 2050?” (upcoming publication end of February 2025, available here: renewablecarbon.eu/publications) shows particularly high growth in dissolving/chemical pulp (from 9 in 2020 to 44 million tonnes in 2050; growth of 406%), cellulose fibres (from 7 in 2020 to 38 million tonnes in 2050; growth of 447%) and cellulose derivatives (from 2 in 2020 to 6 million tonnes in 2050; growth of 190%).

Biosynthetics – Bio-based and CO₂-based Synthetic Fibres
To further reduce the share of fossil-based synthetic fibres, bio-based polymer fibres (also called “biosynthetics”) are an excellent option because of their wide range of properties – only the implementation will take decades as the share today is only below 0.5%. There are many options, such as polyester fibres (PLA, PTT, PEF, PHA), polyolefin fibres (PE/PP), bio-based PA fibres from castor oil. PTT, for example, is well established in the US carpet market and PLA in the hygiene market. They are all bio-based, but only a few are also biodegradable (PLA, PHA).
 
Biosynthetics are one of many applications of bio-based polymers. In general, 17 bio-based polymers are currently commercially available with an installed capacity of over 4 million tonnes in 2023. Ten of these bio-based polymers are used as biosynthetics. resulting in the production of over one million tonnes of biosynthetics (nova report: Bio-based Building Blocks and Polymers – Global Capacities, Production and Trends 2023–2028, renewable-carbon.eu/publications/product/bio-based-buildingblocks-and-polymers-global-capacities-production-and-trends-2023-2028-short-version/).

In principle, many fibres can also be made from CO₂, but here the technology and capacity needs to be developed, perhaps in parallel with the production of sustainable aviation fuels from CO₂, which will become mandatory.

Circular Economy – Recycling of Textile Waste & Fibre-to-Fibre Recycling
The textile industry is at a pivotal moment, where sustainability is no longer an option but a necessity. As the environmental impact of textile production and disposal becomes increasingly clear, the pressure to adopt circular economy principles is growing.

One promising solution is fibre-to-fibre recycling, a process that converts used textiles into new, highquality fibres, effectively closing the waste loop. While significant progress has been made in the European Union, challenges remain, particularly in scaling up technologies, lack of collection systems and handling of mixed fibre textiles. Europe currently generates approximately 6.95 (1.25 + 5.7) million tonnes of textile waste per year, of which only 1.95 million tonnes is collected separately and 1.02 million tonnes is treated by recycling or backfilling.
 
The recycling of textiles reduces the demand for virgin fibres and the textile footprint. The share of recycled fibres increased slightly from 8.4% in 2020 to 8.9% in 2021, mainly due to an increase in bottlebased PET fibres. However, in 2021, less than 1% of the global fibre market will come from pre- and post-consumer recycled textiles (Textile Exchange, October 2022: Preferred Fiber & Materials Market Report). New regulations from Brussels for closed-loop recycling, especially bottle-to-bottle recycling, could threaten the use of bottle-based PET fibres in the textile industry. This would mean a reduction in recycling rates in the textile industry until the logistics and technologies are in place to recycle textiles on a large scale. This will be necessary to contribute to the circular economy. Several research projects are underway to find solutions and first pilot implementations are available.

The Future of Sustainable Textiles
The sustainable textile industry of the future will be built on a foundation of cotton fibres and fast-growing cellulose fibres, later strongly supported by bio- and CO₂-based synthetic fibres (“biosynthetics”), and high recycling rates for all types of fibres. This combination can eventually replace most fossil-based synthetic fibres by 2050.

To get the latest information on cellulose fibres, the nova-Institute organises the “Cellulose Fibres Conference” every year, which will take place next time in Cologne on 12 and 13 March 2025 – this year for the first time with biosynthetics.

ISPO Munich, the world’s leading trade fair for the sports industry and the world’s largest sports business event, is about to begin and will soon present the prestigious ISPO Awards to the most innovative products and newcomers of tomorrow. The ISPO Awards are regarded as a global driving force for the sports industry. Showcasing the latest trends and innovations in product design, materials and digital solutions, these awards set new standards for the future of the sports industry.

The best products of 2024 will be honoured at ISPO Munich in December and can be seen at the ISPO Award area in Hall B1 from 3 to 5 December 2024. At the same time, newcomers to the sports and outdoor industry will be given a stage at ISPO Brandnew, the largest start-up competition in the sports business, where they will present their innovative products in exciting live pitches during ISPO Munich. The grand finale will take place on the second day of the event on the Main Stage.

The ISPO Award seal of quality is given to sports products with a particularly high level of innovation, thus providing a curated overview of the most important trends in the industry. For the brands, innovations are enormously important and indispensable, whether in the textile sector, where much has changed in terms of materials, or in the integration of AI into all sub-sectors of the sporting goods industry. An expert jury of business professionals and regularly changing, sports-loving retail consumers from the ISPO Collaborators Club will review the submitted product innovations in advance and award prizes to the ones that meet the relevant criteria.

The submitted products make it possible to identify and observe trends. In 2024, the spectrum of trends continues to include sustainability in relation to textile innovations, the circular economy and recycling, as well as retail consumers’ desire for multipurpose use of diverse products. The integration of technology and the ever-growing role of AI numbers among the most exciting observations.

SUSTAINABILITY AS THE STANDARD
New EU legislation has led to an acceleration in the development of sustainable, functional materials. At this year’s ISPO Award jury meetings, numerous exciting material innovations were observed, especially in the textile sector. Progress in chemical treatments, such as PFC-free DWRs and textiles, is also remarkable. “Sustainability is increasingly becoming the norm, which means that consumers are coming to expect it as standard”, says juror and textile expert Dr Regina Henkel. “Progress is visible, for example, in the use of mono-materials or bio-based fabrics such as wool-Tencel blends”, which are used, for example, in this year’s ISPO Award winner Icebreaker with the Merino Blend 800 RealFleece Classic Pile LS Zip.

The ISPO Award entries also make it obvious that the performance of sustainable products made from recycled fibres has improved markedly so that the functionality of these products is now fully on a par with non-recycled items. Nevertheless, recycling will not be the solution to all future challenges, which is why manufacturers are increasingly incorporating into their collections natural fibres and biodegradable sports textiles, either in pure form or as a blend.

MULTI-USE REMAINS A TOP TREND
The trend towards multifunctional products reflects consumers’ desire for practical solutions. Particularly in Asia, multifunctional hardware products are perceived positively, while in Europe the focus is on textiles for multifunctional use. “High-quality, high-performance materials and designs are being adapted as everyday fashion, thus appealing to a broader target group”, explains trade journalist Dr Martina Wengenmeir, who is also one of the ISPO Award’s jurors. The “urban outdoor” trend is continuing and multipurpose products are also coming into focus in the area of commitment. One example of this is the Outdoor Backpack 45L from Peak Design, which combines fashionable and multifunctional design with full performance.

ISPO Award juror Dr Wengenmeir has identified another trend: “There is a growing focus on technical sports products designed specifically for women. These include football shoes with a design that is genuinely their own. This development goes beyond simple adjustments and includes well-thought-out designs in terms of fit and functionality.” These also include the BettHer - Bra Antishock+: the bra relies on a patented thermoplastic gel technology that provides excellent shock absorption and protection during intense activities.

INTEGRATION OF TECHNOLOGY
A trend from Asia that is also arriving in Europe is the integration of technology into clothing, for example through sensors and warmth apps. The personalisation of garments using technologies such as AI and sensor technology for temperature regulation is regarded as a potential growth area, despite concerns about sustainability.

Technology is also playing an increasingly important role for brick-and-mortar retailers, for example, when it comes to analysing the right product for the customer. Treadmills for running analysis are well known, but this year’s ISPO Award winner, the Skimulator, is a patented world first for a perfect fit of ski boots. This state-of-the-art simulator precisely simulates slope gradients, thus enabling the perfect fit of the ski boot.

ISPO BRANDNEW AWARD
ISPO Munich also provides a stage for the most innovative and creative newcomers in the sports and outdoor industry. Previous ISPO Brandnew winners include pioneering brands from all over the world that have redefined the boundaries of their respective fields with innovative materials, cutting-edge technology and sustainable action. Four start-ups each from the categories “Outdoor & Adventure & Snowsports”, “Performance, Body & Mind (physical product)”, “Sustainability” and “Sports Technology & Platforms” will pitch their ideas live on the main stage. A sneak peek at the innovations on show includes: BreezeLabs, which monitors breathing patterns during exercise; no normal coffee, coffee in a tube; and the AeroGraph Puffer Jacket, a weather-insulating jacket. The winner will be announced in the grand finale on the second day of the fair (4 December 2024).

• Critical assessment of the current business situation
• Future expectations deteriorate
• Investment climate remains subdued
• Expectations for application industries vary
• Growth drivers with little movement
• Composites index points downwards

For the 23^rd time, Composites Germany (www.composites-germany.de) has collected current key figures on the market for fiber-reinforced plastics. All member companies of the supporting associations of Composites Germany: AVK and Composites United as well as the associated partner VDMA were surveyed.

In order to ensure that the different surveys can be compared without any problems, no fundamental changes were made to the survey this half-year. Once again, mainly qualitative data was collected in relation to current and future market developments.

Critical assessment of the current business situation
After the assessment of the current business situation was positive at a relatively stable level before the coronavirus crisis, the perception of the survey participants has now deteriorated significantly.       
 
With the exception of a few positive trends, the corresponding indicator has been pointing significantly downwards since 2022. There is still no sign of a trend reversal in the current survey. (see Fig. 1). The assessment of the general business situation is declining in all regions mentioned.

The reasons for the negative sentiment are manifold and were already evident in the previous surveys. High energy, raw material and logistics costs remain a major burden, especially for German industry, but also for many other countries in Europe. This is compounded by a weakening global economy and weak sales for many products in Asia. Massive competition to European products is growing there, particularly in terms of raw materials, which is also partly due to overcapacity, which in turn is putting enormous pressure on prices for suppliers here. Political uncertainties, protectionist tendencies and armed conflicts, such as in Ukraine and recently increasingly in the Middle East, are further worsening the economic climate.

At present, politicians do not seem to be succeeding in creating an environment conducive to business. The composites market has already seen sharp declines in the last two years. The industry continues to send pessimistic signals for the current year. The industry was and is an important economic sector for Germany in particular. It is threatened with further decline if the appropriate regulatory framework is not created to enable competitive production. Germany is currently facing structural changes that are necessary, particularly in terms of economic policy and ecology. These necessary adjustments will take many years and require high levels of investment. It is urgently advisable to finally find a balance between the necessary burden on industry/companies on the one hand and corresponding relief on the other. If the decline of German and European industry continues, at some point it will become questionable who should finance the restructuring. Only a healthy economy, which includes a manufacturing industry, will be able to invest and finance the necessary measures.

This will not be possible for the state itself. Even an expansion of employment in the public sector, as has been pushed in recent months to compensate for job losses in industry, only superficially solves this problem. Healthy state financing is based on a healthy economy. Something urgently needs to be done about this - at the moment, we are digging at our own foundations.
It is not only the assessment of the general business situation that remains pessimistic. The situation of their own companies also continues to be viewed critically. The picture is particularly negative for Germany. Almost 70% of respondents are critical of the current business situation in Germany. The view of global business and Europe is somewhat more positive.
Here, “only” 46% and 54% of respondents respectively assess the situation rather negatively.

Future expectations are becoming gloomier
While the last survey showed rather positive assessments of future expectations, this picture is currently becoming much gloomier. When asked about their assessment of future business development in general, the figures are consistently negative. At present, the respondents do not seem to believe that the situation will improve.  

Respondents were also rather pessimistic about their own company's future expectations, although their expectations regarding their own market position worldwide were positive (see Fig. 3).
It is striking that the view of the German region in relation to Europe and the global economy has been more critical since 2022. 25% of respondents expect the general market situation in Germany to develop negatively.

Only 18% expect the current situation to improve. The figures for Europe and the rest of the world are significantly better.
Only 3% expect the global situation to deteriorate further. 19% expect the situation to improve.

Investment climate remains subdued
The current cautious assessment of the economic situation continues to have an impact on the investment climate.

While 22% of participants in the last survey still expected an increase in personnel capacity (survey 1/2023 = 40%), this figure currently stands at just 13%. In contrast, 33% even expect a decrease in the area of personnel.

The proportion of respondents planning to invest in machinery is also declining. While 56% were still assuming corresponding investments in the last survey, this figure has now fallen to 44%.

Different expectations of application industries
The composites market is characterized by a high degree of heterogeneity in terms of both materials and applications. In the survey, participants were asked to give their assessment of the market development of different core areas.

The expectations are extremely varied. The two most important application areas are the mobility and construction/infrastructure sectors. Both are currently undergoing major upheavals or are affected by declines, which is also clearly reflected in the survey. Growth is expected above all in the wind energy and aviation sectors.

There are generally few shifts here compared to the last survey.

Growth drivers with little movement
In terms of materials, the trend in the assessment of growth drivers is continuing. Whereas for a long time GRP was named as the material from which the main growth impetus for the composites sector is to be expected, the main impetus is now once again expected to come from CFRP or across all materials. The trend from the last survey is continuing here.

There is a slight regional shift. The main impetus for growth is expected to come from Asia and North America. However, the EU (except Germany) is also mentioned. Germany is seen less strongly as a growth driver and continues to lose ground.

Composites Index points downwards
The numerous negative influences of recent times continue to be reflected in the overall Composites Index. This is falling in all areas.
 
In the last two years, the European composites market has lost around 15% of its production volume. Even if not all areas are affected by declines to the same extent, this should be an alarm signal. Until the coronavirus pandemic, there was a continuous increase in production volume for many years. Since the end of the coronavirus crisis and with the increase in macroeconomic uncertainties, Europe and Germany in particular appear to be becoming less attractive as a business location. With production volumes increasing worldwide, Europe's market share is now steadily declining. There are many reasons for this and there are no simple solutions. However, if the industrial location is to remain secure, something has to change quickly. Once companies have moved away, it is difficult to bring them back.

It remains to be seen whether it will be possible to counteract this negative trend. Targeted intervention, including by political decision-makers, would be desirable here. However, this cannot succeed without industry/business. Only together will it be possible to maintain and strengthen Germany as a business/industry location. For composites as a material group in general, there are still very good opportunities to expand the market position in both new and existing markets due to the special portfolio of properties. However, the dependency on overall economic developments remains.

It is now important to develop new market areas through innovation, to consistently exploit opportunities and to work together to further implement composites in existing markets. This can often be achieved better together than alone. With its excellent network, Composi-tes Germany offers a wide range of opportunities.  

The next composites market survey will be published in February 2025.

• 82 per cent of shoppers are against the destroying of returns
• 67 per cent of under-30s accept higher prices for climate-neutral shipping

The digital shopping basket remains popular in Germany: around three in ten purchases are made online, ex-actly as many as in 2020. 27 per cent of respondents buy at least half of their goods and services online. Sustainability plays an important role here: around three quarters (77 per cent) of shoppers prefer suppliers that offer moderate and sustainable packaging and buy from them online. 43 per cent make sure when shopping that they only choose products that they are unlikely to have to return. And 82 per cent support the idea that returns should not be cancelled. These are the results of the representative ‘Postbank Digital Study 2024’.

According to the study, younger people are significantly more open to e-commerce than their elders: Digital natives (under 40 years of age) order 40 per cent of their goods online - 13 percentage points more than digital immigrants (over 40 years of age). The reasons for online shopping also vary greatly between young and old. While the convenient access to home for online shoppers remains the main reason for online shopping in all age groups, the proportion of young people at 52 per cent is significantly lower than the average (62 per cent).

For younger online shoppers, immediate availability (38 per cent) and the option to shop on the go via app (30 per cent) are particularly important. In comparison, only 22 per cent of older users have used apps for shopping to date. Favourable prices are estimated by 56 percent of older online shoppers, while this is important for only 46 percent of younger shoppers. There is a further difference in terms of flexible opening hours: 53 per cent of those aged 40 and over value the ability to shop at any time, compared to 40 per cent of online shoppers under 40.

‘We are facing similar challenges in the digitalisa-tion of our banking services,’ says Thomas Brosch, Head of Digital Sales at Postbank. ‘The needs of the generations differ. We have to constantly optimise our services and the user-friendliness of our offerings - in online banking, on smartphones and in physical branches. In this way, we can make good offers to young and old customers alike.’

Online shopping yes, but please without regrets
18 to 39-year-olds are much more willing to dig deeper into their pockets for sustainability than those aged 40 and over. For example, younger online shoppers pay more attention to CO2 offsetting and are more willing than average to make a voluntary compensation payment: 26 per cent prefer to order from shops where a donation can be made to compensate for the CO2 produced. In contrast, only 11 per cent of older people do so. Two out of three younger Germans also accept higher product prices for sustainable shipping, while not even one in two (46 per cent) of those aged 40 and over are inclined to do so.

70 per cent of digital natives already have experience with in-app purchases
The study also reveals another trend: around four out of ten Germans have already made in-app purchases. And 70 per cent of digital natives already have experience of buying additional content or functions in mobile applications. Those aged 40 and over are much more reluctant: only 29 per cent have already made in-app purchases at least once, and 43 per cent have no plans to do so. Digital natives are not only interested in a good price-performance ratio for in-app purchases, but also in adequate protection against unwanted spending. A quarter of this age group would like this, compared to just 18 per cent of older people.

Younger shoppers are more likely to use banking services when shopping online
When it comes to paying, six out of ten digital natives have already accepted instalment payments or credit offers when shopping online. In addition to favourable conditions (36%) and a reputable payment service provider (35%), it is particularly important to young shoppers that banking services are easy to use (35%). Across all age groups, 89 per cent of Germans have already used such banking services.

Background information on the Postbank Digital Study 2024
For the ‘Postbank Digital Study 2024 - The Digital Germans’, 3,171 residents were surveyed in April of this year. For the tenth year in a row, Postbank is using the study to investigate which developments are emerging in various areas of life with regard to digitalisation in general and financial topics in particular. In order to depict a population-representative structure, the sample was weighted according to federal state (proportionalisation), age and gender. The 2021 census of the Federal Statistical Office was used as the reference file. The results are rounded to whole numbers. Deviations in the totals can be explained by rounding differences.

Nearly every industry is poised to undergo an unprecedented transformation with the introduction of artificial intelligence (AI). AI, in simple terms, refers to technology, often in the form of computer programs, designed to replicate the human brain’s ability to perform tasks and continuously improve.

Generative AI, powered by deep learning algorithms, is making a significant impact on fashion brands. This advanced technology has the capacity to comprehend patterns within data and generate entirely new examples of text, images and even video (Bain, 2023).

Because of its ability to create new content, the fashion industry is integrating its technology into nearly all of its processes in some way, from design and product descriptions to product recommendations and 3D design (Mcdowell, 2023a).

Table 1 provides a few real-world examples of how AI is already being used in the industry.

Category	How it works	Example
Fashion Design	Transforms textual descriptions or uploaded images into illustrations Adjusts these designs before production	Cala’s tool with DALL-E technology Tommy Hilfiger’s AI-Assisted Design Collaboration with IBM and the Fashion Institute of Technology Project Muze by Google and Zalando
Visual Content and Marketing Imagery	Generates advertising and marketing content using given parameters or inputs Text, images and videos are common outputs	Stitch Fix’s AI visuals Casablancas Spring/Summer 2023 campaign Revolve’s AI-driven ad campaign
Copywriting	Generates copy based on keywords and instructions provided by the user Streamlines the process of creating product descriptions, marketing emails and other written content	Adore Me AI optimization Product descriptions for Search Engine Optimization (SEO)
Shopping Assistants	Utilizes natural language processing to interact with customers as chatbots Offers product recommendations and provides information	Kering’s experimental KNXT platform Luxury personal shopper powered by ChatGPT

 

AI in design
Generative AI has the power to revolutionize fashion design. Designers can harness AI image generators like DALL-E, Midjourney or Stable Diffusion to bring their creative visions to life.

Cala, a supply chain startup, was the first group to harness AI in the design creation process for fashion brands. In January 2023 it introduced a tool that allows users to describe their design ideas in text or upload images which AI will then transform into illustrations or realistic images. Users can then fine tune these designs before turning them into physical products. This tool marks a pioneering use of the DALL-E API in the fashion industry, enabling the creation of clothing, accessories, shoes and lifestyle products based on descriptions or images (OpenAI, 2022).

Apparel brands are also leveraging this technology. Tommy Hilfiger collaborated with IBM and the Fashion Institute of Technology on a project named Reimagine Retail. This initiative aimed to give retailers a competitive advantage in the speed of forecasting emerging design trends by analyzing a vast array of data from images and fabrics to colors (Saunders, 2019).

While generative AI empowers designers to explore new concepts and ideas rapidly by generating various design variations, there are limitations to the technology. Manual editing and adjustments are often necessary as AI cannot turn all concepts into finished products. Concerns regarding intellectual property may also arise as some AI-generated designs could be based on copyrighted work. Legal issues in this area are still evolving, prompting brands to involve their legal teams and establish guidelines (Bain, 2023).

AI in Copywriting: Efficiency and personalization
Generative AI tools are serving as valuable assistants to marketing teams, streamlining the writing process for product descriptions and marketing emails. Copywriters input keywords and instructions and AI generates copy that can be edited as needed, enabling brands to produce written content more efficiently.

The lingerie brand Adore Me has been using AI tools to optimize product descriptions for Search Engine Optimization (SEO) to make them more likely to appear at the top of search engine results (Mcdowell, 2023a). Adore Me and other brands using AI this way report dozens of hours in time savings.

Using AI’s potential to personalize content at a one-to-one level requires businesses to have structured first-party data and robust data privacy measures (Bain, 2023). For now, human oversight is still required, and web teams will likely need to make adjustments to established workflows in order to incorporate AI.

AI-enhanced visual content for fashion marketing
Generative AI is also being applied to create visual marketing content.
Stitch Fix uses AI to curate personalized clothing recommendations for customers and is exploring how it could use DALL-E 2 to visualize garments tailored to individual preferences for color, fabric and style (Davenport & Mittal, 2022).

French fashion house Casablanca Paris is also implementing AI. It collaborated with the British photographer and AI artist Luke Nugent for its Spring / Summer 2023 campaign. The AI-generated images blended dreamlike backdrops with cutting edge technology.

Fashion brands can benefit from reduced production times, cost savings and increased creative freedom by using AI-driven innovations to develop visual assets for marketing and ad campaigns. However, ensuring that AI-generated images accurately represent products can be tricky as the output may differ from the original product photos (Bain, 2023; Mcdowell, 2023a).

AI Chatbots: Transforming the shopping experience
Many retailers are also using generative AI as online shopping assistants, commonly known as chatbots. These chatbots use natural language processing to understand and respond to customer questions or even make personalized product recommendations (Zeng et al., 2023). For instance, within Kering’s experimental KNXT platform, a luxury personal shopper powered by ChatGPT provides tailored recommendations and insights to users based on specific contexts (Mcdowell, 2023b).

Despite these advantages, chatbot technology still has room for improvement. It may struggle to suggest the right products due to inventory constraints or provide somewhat generic styling suggestions. However these chatbots are a work in progress, and companies are confident that their AI tools’ language capabilities will continue to improve as they gather more data and user feedback.

As the fashion industry evolves, generative AI-driven chatbots have the potential to revolutionize the way customers interact with brands, offering increasingly personalized and efficient services.

A new industry standard
Businesses in the fashion, textile and apparel space can no longer be ambivalent or willfully ignorant about AI. They must do the research and reflection needed to develop a clear organizational stance on AI or risk getting left behind.

Organizational strategies for AI need to go beyond looking at the future trajectory of AI. Executives must set up clear objectives around how to integrate the technology into their workflows.

The customer base of each brand will be central to a successful AI strategy. This means understanding both their attitudes towards AI as well as their preferences and expectations.

Automotive industry is a major driver of printed electronics growth. Application areas cover an extensive range either in powertrain (e.g., battery management and thermal interfaces) or interior design (e.g., HMI technologies, interior warmers, displays, 3D smart interfaces with integrated light and decorative elements) and even car exteriors (e.g., integrated antennas, photovoltaics, lights and displays).

Experts suggest that a significant focus on differentiation within the automotive industry is now directed toward developments occurring in interior design and features. Motivations such as cost efficiency, size and weight reduction, lower energy requirements, design freedom and enhanced aesthetics fuel the progress of printed electronics.

HMI and interior sensing solutions
A primary market for printed and hybrid electronics in automotive industry is the development of Human-Machine Interfaces (HMI) with seamless design. Stretchable electronics and sensor solutions are integrated in plastic, textile or leather parts turning them into smart surfaces that enhance user experiences. Lightweight, flexible and stretchable HMI solutions with customizable form factors replace mechanical buttons and complex wiring systems.

Flexible printed sensors allow for the development of beautifully functional HMI systems with any desired sensing layouts that serve to control and adjust motions, climate, volume, lighting and similar functions at users’ fingertips. The combination of functionality and aesthetics is attained through the integration of touch-sensitive technology with lighting and other decorative elements.

Saral Inks© portfolio for these applications ranges from stretchable conductive inks, printed sensor inks and conductive adhesive inks for LED and SMD attachment and interconnection of several printed electronics layers together; all easily screen-printable.

Embedded sensing solutions within steering wheels, seats and seatbelts are few examples of established practices aimed at enhancing safety and comfort in automotive interiors. Advanced flexible printed pressure and capacitive sensitive electronics facilitate the detection and classification of vehicle occupants.

Heating and thermal management
Printed temperature sensing and heating elements for interior comfort, EV motor drives or battery thermal management constitute other trending application areas of printed electronics in the automotive context.

Printed battery safety sensors ensure the early detection of critical situations in the battery packs in a non-complex and very efficient way. These flexible and thin printed electronics on polymer foils with heating or sensing function facilitate easy handling and integration among individual cells within the battery module. They secure equal distribution of charge, prevent over-charging and improve battery lifetime.

Saral Inks© solutions for comprehensive thermal management include functional inks for printed sensing and heating elements, suitable for battery monitoring, seat and floor warming, as well as defroster systems.

Smart surfaces with 3D geometries
Film insert molding and In-Mold Electronics (IME) stand as pioneering technologies for the integration of printed electronics into automotive parts; with IME emerging as the promising solution for making 3D smart surfaces where conductive inks play the central role.

At the core of IME lies the thermoforming process of printed electronics that involves high pressure and temperatures. Saral StretchSilver 800 conductive ink exhibits remarkable resilience when printed on Polycarbonate (PC) sheets and going through 3D thermoforming processes without sacrificing functionality.

Composites Germany - Results of the 22^nd Composites Market Survey

• Critical assessment of the current business situation
• Future expectations brighten
• Investment climate remains subdued
• Different expectations of application industries
• Growth drivers with slight shifts
• Composites index points in different directions

For the 22^nd time, Composites Germany has collected current key figures on the market for fiber-reinforced plastics. All member companies of the supporting associations of Composites Germany: AVK and Composites United as well as the associated partner VDMA were surveyed.
In order to ensure that the different surveys can be compared without any problems, no fundamental changes were made to the survey. Once again, mainly qualitative data was collected in relation to current and future market developments.

Critical assessment of the current business situation
After consistently positive trends were seen in the assessment of the current business situation in 2021, this has slipped since 2022. There is still no sign of a trend reversal in the current survey. The reasons for the negative sentiment are manifold and were already evident in the last survey.

At present, politicians do not seem to be able to create a more positive environment for the industry with appropriate measures. Overall, Germany in particular, but also Europe, is currently experiencing a very difficult market environment.

However, the main drivers of the current difficult situation are likely to be the persistently high energy and commodity/raw material prices. In addition, there are still problems in individual areas of the logistics chains, for example on the main trade/container routes, as well as a cautious consumer climate. A slowdown in global trade and uncertainties in the political arena are currently fueling the negative mood in the market.

Despite rising registration figures, the automotive industry, the most important application area for composites, has not yet returned to its former volume. The construction industry, the second most important key area of application, is currently in crisis. Although the order books are still well filled, new orders are often failing to materialize. High interest rates and material costs coupled with the high cost of living are having a particularly negative impact on private construction, but public construction is also currently unable to achieve the targets it has set itself. According to the ZDB (Zentralverband Deutsches Baugewerbe), the forecasts in this important sector remain gloomy: "The decline in the construction industry is continuing. Turnover will fall by 5.3% in real terms this year and we expect a further 3% drop next year. Residential construction remains responsible for the decline, which will slump by 11% in real terms this year and continue its downward trajectory at -13% in 2024."

It is not only the assessment of the general business situation that remains pessimistic. The situation of their own companies also continues to be viewed critically. The picture is particularly negative for Germany. Almost 50% of respondents are critical of the current business situation in Germany. The view of global business and Europe is somewhat more positive. Here, "only" 40% and 35% of respondents respectively assess the situation rather negatively.

Future expectations brighten
Despite the generally rather subdued assessment of the business situation, many of those surveyed appear to be convinced that the mood is improving, at least in Europe. When asked about their assessment of future general business development, the values for Europe and the world are more optimistic than in the last survey. The survey participants do not currently expect the situation in Germany to improve.

Respondents were more optimistic about their own company's future expectations for Europe and the global market.

The participants seem to be assuming a moderate short to medium-term recovery of the global economy. The forecasts are more optimistic than the assessment of the current situation. It is striking that the view of the German region is more critical in relation to Europe and the global economy. 28% of those surveyed expect the general market situation in Germany to develop negatively. Only 13% expect the current situation to improve. The figures for Europe and the world are better.

Investment climate remains subdued
The current rather cautious assessment of the economic situation continues to have an impact on the investment climate.

While 22% of participants in the last survey still assumed an increase in personnel capacity (survey 1/2023 = 40%), this figure is currently only 18%. In contrast, 18% even expect a decrease in personnel.

The proportion of respondents planning to invest in machinery is also declining. While 56% of respondents in the last survey still expected to make such investments, this figure has now fallen to 46%.

Different expectations of application industries
The composites market is characterized by a high degree of heterogeneity in terms of both materials and applications. In the survey, the participants are asked to give their assessment of the market development of different core areas.

The expectations are extremely varied. The two most important application areas are the mobility and construction/infrastructure sectors. Both are currently undergoing major upheavals or are affected by declines, which is also clearly reflected in the survey. Growth is expected above all in the wind energy and aviation sectors.

Growth drivers with slight shifts
In terms of materials, there has been a change in the assessment of growth drivers. While the respondents in the last 9 surveys always named GRP as the material from which the main growth impetus for the composites sector is to be expected, the main impetus is now once again expected to come from CFRP or across all materials.

There is a slight regional shift. Germany is seen less strongly as a growth driver. In contrast, Europe (excluding Germany) and Asia are mentioned significantly more.

Composites index points in different directions
The numerous negative influences of recent times continue to be reflected in the overall Composites Index. This continues to fall, particularly when looking at the current business situation. On the other hand, there is a slight improvement in expectations for future market development, although this remains at a low level.

The total volume of processed composites in Europe in 2022 was already declining, and a further decline must also be expected for 2023. This is likely to be around 5% again.

It remains to be seen whether it will be possible to counteract the negative trend. Targeted intervention, including by political decision-makers, would be desirable here. However, this cannot succeed without industry/business. Only together will it be possible to maintain and strengthen Germany as a business/industry location. For composites as a material group in general, there are still very good opportunities to expand the market position in both new and existing markets due to the special portfolio of properties. However, the dependency on macroeconomic developments remains. It is now important to develop new market areas through innovation, to consistently exploit opportunities and to work together to further implement composites in existing markets. This can often be achieved better together than alone. With its excellent network, Composites Germany offers a wide range of opportunities.

The next composites market survey will be published in July 2024.

Under the theme "New Sensitivity", textile transformation is the focus of Heimtextil Trends 24/25. Three approaches show ways to a more sensitive world of textiles: the plant-based production of textiles, the support of textile cycles by technology and the bioengineered use of natural ingredients. In addition, Future Materials curates regenerative materials and designs.
 
After last year's focus on circular solutions, Heimtextil Trends 24/25 will once again shed light on transformative textile innovations.
Under the title "New Sensitivity," the focus is on innovations and changes in the composition of textiles, in addition to aesthetic aspects. "In this context, sensitivity means considering the impact on the environment when making a decision or creating a product. Understanding how natural ecosystems work and prioritising balance as the default are key," says Anja Bisgaard Gaede, Founder of SPOTT trends & business.

How does New Sensitivity translate into something concrete in the lifestyle industry, and what does having a sensitive approach to design and products mean? Also the adoption of Artificial General Intelligence (AGI) is transforming current times. AGI has the potential to bring innovative solutions and help tackle significant challenges, also in the textile industry. However, AGI can have the opposite effect on society. AGI needs the mindset of New Sensitivity that helps simplify complexity, expand creativity, and find unseen solutions, also within the world of textiles.
     
"With Heimtextil Trends 24/25: New Sensitivity, we encourage the textile industry to approach the future with thoughtfulness and consideration. Specifically, we see this change in three different trends for a more sensitive world of textiles: biotechnical, plant-based and technological," Bisgaard Gaede continues.

Plant-based: textiles made from plant crops or plant by-products
Plant-based textiles mean that the fibres are derived from something that grows rather than being synthetically produced. The sustainable advantage of plant-based textiles is that their origin is natural and, therefore, more able to recirculate in existing ecosystems. They can be divided into two groups. The first group of textiles are made from plant crops. New resilient crops like cactus, hemp, abaca, seaweed, and rubber offer new sustainable textile solutions. Because of mechanical extraction, they can grow despite climate changes and require fewer chemicals in their development. The second group consists of textiles made of plant by-products which are leftover raw materials from production such as banana, olive, persimmon and hemp.

Technological: technology and technical solutions transforming textiles
Technology can support the transformation of textiles through the use of different methods: upcycling and recycling of textiles, textile construction, and textile design. Due to decades of production, textiles are now a material available in abundance. Developing technologies for recycling textile waste and methods for upcycling textiles increases the circular usage of existing textiles. Furthermore, old textile construction techniques also offer pathways to sustainable solutions: For instance, using knitting technology for furniture upholstery produces less fabric waste; alternatively, weaving technique allows the creation of several colours using only a few coloured yarns. Textile Design Thinking is another method that addresses critical issues such as energy usage and durability of natural fibres and enhances these through technological textile advancement.

Bio-engineered: engineered to enhance bio-degrading
To a certain degree, bio-engineered textiles represent a fusion of plant-based and technological textiles. Bio-engineering bridges nature and technology and transforms the way textiles are made. They can be divided into two directions: fully bio-engineered and bio-degradable textiles. In the production of fully bio-engineered textiles nature-inspired strategies are adopted. Instead of growing plants and extracting their fibres, textiles are made from the protein, carbohydrates, or bacteria in corn, grass, and cane sugar. Manufacturing involves a bio-molecular process that creates filaments which are made into yarn. The sustainable advantage of bio-engineered textiles is that they can have some of the same functionalities as synthetically produced textiles, while still being biodegradable because of their natural origin. Biodegradable fibres can be added to conventional textiles like polyester to enhance the conventional textiles’ ability to revert to materials found in nature and hence biodegrade in natural environments such as water or soil. Although not biodegrading completely, these bio-enhanced textiles will biodegrade up to 93 % compared to conventional textiles.

Heimtextil Trends 24/25: new colourways
A sensitive approach to colouring methods is expressed by a dynamic yet subtle colour palette created through natural pigments deriving from the earth, as traditional colouring processes are brought to the next level through innovative bioengineering technology. In pursuit of creating colours that evoke emotions in our senses while at the same time respecting our values in protecting the environment, we see colour bacteria growing pigments generating hues with great richness and depth.
               
This New Sensitivity includes acceptance of natural colour flows, as colours may fade with time or morph into new colourways. The colourways for Heimtextil Trends 24/25 were inspired by natural colours deriving from avocado seeds, algae, living bacteria, antique pigments such as raw sienna, and bio-engineered indigo and cochineal. The high black component in most colours allows for widespread application and a greater variety of combinations. The punchy saturated accents enhance our senses as they lift our spirits. In contrast, the grounding neutrals in different shades of grey, terra and even dark purple allow for calmness and tranquillity.

Future Materials: regenerative design
How are regenerative textiles and materials defined? Regenerative design is dedicated to developing holistic creative practices that restore or renew resources, have a positive impact on the environment, and encourage communities to thrive. For Heimtextil 2024, design futures consultancy FranklinTill is curating a global showcase of cutting-edge textiles and materials to illustrate the principles of regenerative design and recognize pioneering designers, producers and manufacturers who are at the forefront of regenerative design.
The Trend Space at Heimtextil in Frankfurt, Germany, January 9-12, 2023, will showcase these pioneering solutions in an inspiring way. In addition, Heimtextil Trends will offer visitors orientation and insights into the future of home and contract textiles in the form of workshops, lectures and other interactive formats.

Focusing on short-term profit isn’t sustainable. So what can we do to move in the right direction: favour resilience over efficiency in all industries.

We buy cheap products knowing we’ll need to replace them soon. We throw out used items rather than repairing or re-using them. Our employers plan in terms of financial quarters despite hoping to remain relevant and resilient longer-term. Even countries prioritise short-term economic output, focusing on gross domestic product (GDP) above any other indicator.

But does this way of living, working and weighing decisions make sense in the 21st century?

Our global obsession with economic short-term efficiency – and how to transform it – is a conundrum that Professor of Sustainability Management Minna Halme has been thinking about for most of her career. Even as a business school student, she felt flummoxed by how focused her classes were on short-term goals.

'It was about selling more, about maximising shareholder profits, about economic growth – but not really asking, Why? What's the purpose of all this?'

Halme says. 'Even 20-year-old me somehow just felt that this was strange.

'What are we trying to do here? Are we trying to create a better economy for all, or most, people? Whose lives are we trying to improve when we are selling more differently-packaged types of yoghurt or clothes that quickly become obsolete?'

Halme has devoted her career to studying these questions. Today, she is a thought leader in innovative business practices, with recognitions including serving on Finland's National Expert Panel for Sustainable Development and on the United Nation's Panel on Global Sustainability.

Her ultimate goal? Pioneering, researching and advocating for alternative ways of thinking that prioritise values like long-term economic sustainability and resilience – alternatives that she and other experts believe would provide more lasting, widespread benefit to all.

How traditional indicators have failed
One way in which our preference for economic efficiency shapes how we measure a country's overall well-being or status is GDP. This isn't the fault of the originator of the modern concept of GDP, who specifically warned against using it in this way in the 1930s.

'GDP was never meant to tell us about the wellbeing of the citizens of a country,' Halme says. Seventy-five years ago, however, it was easy to conflate the two. Many countries were more committed to redistributing their wealth among their citizens, and population surveys show that until the 1970s, GDP often correlated with general wellbeing.

But with the rise of increasingly heedless free-market capitalism, this became less the case – and GDP's shortcomings became all the more apparent. 'We are in a situation where the wealth distribution is more and more trickling up to those who already have capital. Those who don't have it are in declining economic positions,' Halme says. In fact, the richest 1% of the global population now own nearly half of the world's wealth.

Some governments, such as Finland's, do take indicators of environmental and social progress into account. 'But none is considered as important for decision-making as GDP,' Halme says – and GDP is also considered the arbiter of a government's success. It is that attitude that, through her work advising the Finnish government on sustainability practises as well as in her own research, Halme is trying to shift.

Where industries have failed
Our often-exclusive focus on the economy – and, in particular, on making profits as quickly and efficiently as possible – doesn’t provide a clear picture of how everyone in a society is faring. Worse yet, it has encouraged industries to act with a short-term view that makes for longer-term problems.

Fast fashion is one example. At the moment, supply chains for clothing – as for most other goods – are linear. Raw materials come from one place and are transformed step by step, usually at different factories around the world, using materials, energy and transport that are “cheap” because their high environmental costs aren’t included. They are ultimately purchased by a consumer, who wears the product temporarily before discarding it. To expand profit margins, the industry pushes fast-changing trends. A shocking amount of this clothing ends up in landfill – some of it before it's even been worn.

As the COVID lockdowns showed, this kind of linear supply system isn't resilient. Nor is it sustainable.

Currently, fashion is estimated to be the world's second most polluting industry, accounting for up to 10% of all greenhouse gas emissions. Aalto University researchers have reported that the industry produces more than 92 million tonnes of landfill waste per year. By 2030, that is expected to rise to 134 million tonnes.

Cutting fashion's carbon footprint isn't just good for the environment; it will help the longer-term prospects of the industry itself. 'With this kind of wrong thinking about efficiency, you're eroding the basis of our long-term resilience both for ecology and for society,' Halme says.

Getting out of this trap, she and other researchers say, requires a complete paradigm shift. 'It's really difficult to just tweak around the edges,' she says.

Towards resilience
For several years, Halme researched and studied ecological efficiency, looking at ways that businesses could make more products with a smaller environmental impact. But gradually she realised this wasn't the answer. Although businesses could innovate to have more efficient products and technologies, their absolute use of natural resource use kept growing.

'I began to think, "If not efficiency, then what?"' Halme says. She realised the answer was resilience: fostering ways for systems, including the environment, to continue and even regenerate in the future, rather than continuing to degrade them in the present.

The solution isn’t more of anything, even ‘sustainable’ materials. It’s less.

'The only way to fix fast fashion is to end it,' Halme and her co-authors write. This means designing clothes to last, business models that make reuse and repair more accessible, and prioritising upcycling. Recycling systems also need to be overhauled for when an item really is at the end of its life – particularly regarding blended synthetic fibres, which are difficult to separate and break down.

This would upend the current focus on short-term revenue above all else. And, says Halme, it is one more example of how we need better ways to measure the success of these industries, taking into account factors like resilience and sustainability – rather than just short-term profits.

And while individuals can make an impact, these changes ultimately have to be industry-led.

'Textiles are a good example, because if they break quickly, and if you don't have repair services nearby, or if the fabrics are of such lousy quality that it doesn't make any sense to repair them, then it's too much trouble for most people,' Halme says. 'So most solutions should come from the business side. And the attempt should be to make it both fashionable and easy for consumers to make ecologically and socially sustainable choices.'

What will it take?
The ultimate challenge, says Lauri Saarinen, Assistant Professor at the Aalto University Department of Industrial Engineering and Management, is how to shift towards a more sustainable model while keeping companies competitive. But he believes there are ways.

One option is to keep production local. 'If we compete with low-cost, offshore manufacturing by doing things more locally, and in a closed loop, then we get the double benefit of actually providing some local work and moving towards a more sustainable supply chain,' Saarinen says. For example, if clothing were produced closer to consumers, it would be easier to send garments back for repair or for brands to take back used items and resell them.

Local production is yet another example of the need to rethink how we measure societal success. After all, outsourcing and offshoring in favour of cheaper production may appear to cut costs in short term, but this is done at the expense of what Halme and other experts argue really matters – longer-term economic viability, resilience and sustainability.

Shifting towards this kind of thinking isn't easy. Still, Saarinen and Halme have seen promising signs.

In Finland, for example, Halme points to the start-up Menddie, which makes it easy and convenient to send items away for repairs or alterations. She also highlights the clothing and lifestyle brand Marimekko, which re-sells its used items in an online secondhand shop, and the Anna Ruohonen label, a made-to-measurecollection and customer on-demand concept which creates no excess garments.

It's these kinds of projects that Halme finds interesting – and that, through her work, she hopes to both advocate for and pioneer.

At the moment, she says, these changes haven't yet added up to a true transformation. On a global scale, we remain far from a genuine shift towards longer-term resilience. But as she points out, that can change quickly. After all, it has in the past. Just look at what got us here.

'The pursuit of economic growth became such a dominant focus in a relatively short time – only about seven decades,' she says. 'The shift toward longer-term resilience is certainly possible. Scientists and decision-makers just need to change their main goal to long-term resilience. The key question is, are our most powerful economic players wise enough to do so?'

As part of her research, Halme has led projects pioneering the kinds of changes that the fashion industry could adapt. For example, along with her Aalto colleague Linda Turunen, she recently developed a measurement that the fashion industry could use to classify how sustainable a product really is – measuring things like its durability, how easily it can be recycled, and whether its production uses hazardous chemicals – which could help consumers to decide whether to buy. Her colleagues curated a recent exhibition that showcased what we might be wearing in a sustainable future, such as a leather alternative made from discarded flower cuttings, or modular designs to get multiple uses from the same garment – turning a skirt into a shirt, for example.
 
Because all of this requires longer-term thinking, innovation and investment, industry is reticent to make these shifts, Halme says. One way to encourage industries to change more quickly is with regulation. In the European Union, for example, an updated set of directives now requires companies with more than 500 employees to report on a number of corporate responsibility factors, ranging from environmental impact to the treatment of employees. These rules won't just help inform consumers, investors and other stakeholders about a company's role in global challenges. They’ll also help assess investment risks – weighing whether a company is taking the actions necessary to be financially resilient in the long-term.