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DOMOTEX 2020 (c) Domotex
14.01.2020

DOMOTEX 2020

SUSTAINABILITY, INTERNATIONALITY, VISITOR QUALITY CHARGE THIS YEAR'S EDITION

SUSTAINABILITY, INTERNATIONALITY, VISITOR QUALITY CHARGE THIS YEAR'S EDITION

The latest edition of DOMOTEX – the world’s leading showcase for carpets and floor coverings – stood out as the industry’s biggest, most pivotal hub for trends and innovations. A total of 35,000 attendees – 70% of them from abroad – were on hand for the four-day event to explore the latest trends, products and solutions presented by over 1,400 exhibitors from more than 60 different nations. The show’s keynote theme of "ATMYSPHERE" highlighted the aspects of flooring products that contribute to a sense of wellbeing and promoted naturalness and sustainability – topics thoroughly reflected by the products on display.
 
"DOMOTEX is and remains our most international tradeshow. We are delighted that the event attracts attendees from around the globe, who come for 2.3 days on average – 60% from Europe, 25% from Asia and 10% from the Americas, with the remainder from Africa and Australia," said Dr. Andreas Gruchow, the Deutsche Messe Managing Board member in charge of DOMOTEX.

Sonia Wedell-Castellano, Global Director DOMOTEX, was impressed by the positive response: “The number of visitors reflects the current market concentration. The further increase in visitor quality at the trade fair is important for impulses in the 2020 financial year. The proportion of decision-makers is 90%, of which every second functions as a member of the management, company or management ”.

One out of two attendees generates new leads at DOMOTEX
Based on this year’s visitor survey, almost half of all attendees (44%) used the event to generate new leads. Fred T. Keller, Marketing Director of Theo Keller GmbH in Bochum, Germany, reported a high number of walk-in visitors and new customers. He attributed this mainly to ongoing enhancements to the event, particularly the new hall layout launched in 2020, which he saw as a major step forward. "This new design has resulted in many more spontaneous customer contacts than previously, and we couldn’t be more delighted. DOMOTEX is definitely the most important trade fair for us."

Attending DOMOTEX was also a "must" for Mirco Schäpe, Product Manager LVT at JAB Teppiche Heinz Anstoetz KG in Herford-Elverdissen, Germany. He spends several days at the event every year to meet up with existing and potential suppliers and "get a feel for emerging trends,” as he put it. Michael Massmann, National Sales Manager & Vice President of Textile Trading Group, Winter Park, USA, said he used DOMOTEX mainly to generate new leads, adding that: "We are naturally also keen on establishing new, preferably long-term customer relationships, while at the same time deepening our relations with existing customers and suppliers. We have attended every DOMOTEX since our business was founded three years ago, and that’s not going to change."

"ATMYSPHERE" as a common thread
The show’s lead theme was also well received by exhibitors. For example, Bernhard Reinkemeier, CEO of Reinkemeier Rietberg based in Rietberg, Germany, referred to it as being a "good match" for his company’s objectives, adding: "We very much welcome the lead theme and its flanking measures, all of which are highly attractive and have helped us reach our goals."

"The lead theme perfectly reflected the spirit of the times, and its significance was clear to see throughout the halls. We are already busy exploring ways of featuring sustainability to even greater advantage at DOMOTEX 2021," remarked Wedell-Castellano. "I also very much look forward to teaming up with the show’s players from the business community and the skilled trades so as to generate even more benefit for the industry and its clientele next year."

More information:
Domotex 2020 Domotex 2019
Source:

Final Report Domotex der Deutsche Messe AG

(c) Deutsche Messe AG / Sonia Wedell-Castellano, Global Director DOMOTEX
15.10.2019

Interview with Sonia Wedell-Castellano about DOMOTEX 2020

  • Sonia Wedell-Castellano, Global Director of DOMOTEX,answers key questions on DOMOTEX 2020
  • "We're the world's flagship fair: At DOMOTEX, you can view the entire range of products from the global floor coverings industry."

As Global Director of DOMOTEX, you took over responsibility for DOMOTEX just over a year ago. What have you been able to accomplish so far?

  • Sonia Wedell-Castellano, Global Director of DOMOTEX,answers key questions on DOMOTEX 2020
  • "We're the world's flagship fair: At DOMOTEX, you can view the entire range of products from the global floor coverings industry."

As Global Director of DOMOTEX, you took over responsibility for DOMOTEX just over a year ago. What have you been able to accomplish so far?

In rapid response to the wishes voiced by our exhibitors and visitors, we have, for example, opted for changes in the fair's layout. Previously, premium suppliers were located in the immediate vicinity of the special Framing Trends showcase. They will now go back to their traditional market environments, in their respective halls. For visitors, this means shorter distances and easier on-site orientation. We are also addressing our target visitors in an even more differentiated and more targeted way. We have also reassessed the concept of our classic "Preview" press conferences, and are now touring key media cities, visiting editorial offices and organizing informal dinners, to which we invite exhibitors as well as partners and the press – a networking event with a view to 2020.

Nearly 97,000 square meters of space have already been sold for DOMOTEX 2020. Who are some of the more interesting exhibitors that visitors can look forward to at the event?

With some 1,500 exhibitors anticipated, the list is already quite long, so I'll only mention a few: Rug Star by Jürgen Dahlmanns, Naziri, Creative Matters, Galleria Battilossi, Rica Basagoiti will be showing in the handmade carpets segment. In the category of machine-woven carpets we are looking forward to Oriental Weavers, Carmel Carpet, Royal Hali, Prado Egypt, Stefany and Reinkemeier. US Floors, Windmöller, Moderna (MeisterWerke) and IVC will be exhibiting their resilient floor coverings, while ter Hürne, Decospan, BIMBO, SWISS KRONO and Forestry Timber will be presenting parquet, wood and laminate flooring. The manufacturers of installation technologies include Mapei, Selit, Välinge, Unifloor, Uzin Utz and Küberit.

What is the ratio of domestic to foreign exhibitors?

Of all Deutsche Messe events, DOMOTEX is by far the most international. This applies to exhibitors and visitors, alike. German exhibitors account for some 12% of display space, with the international share consequently running at 88%. This is naturally quite an achievement for the world's leading marketplace for floor coverings and carpets. That said, we also aim to expand our exhibitor lineup by attracting more exhibitors from Germany and the rest of Europe.

As a result of the changes made to the show's layout plan, Hall 8 will now be devoted entirely to the Framing Trends display. What can visitors expect to see there – and what's new?

Hall 8 will star as the pulsating, emotive heart of the event, with visitors being welcomed and wowed by a large textile horizon showing projections of atmospheric images. Our new lead theme of "ATMYSPHERE" will address how floors can improve our sense of well-being. In a series of Frames, we'll be showing the contribution that a floor's appearance makes to the overall atmosphere, how its texture dampens noise and how ecological production techniques make for a healthier indoor climate. Manufacturers, artists, universities and, for the first time, start-ups will take up these and numerous other characteristics to create soothing, personal worlds of experience via their creative approach.

Our partner agency, Schmidhuber will moreover be staging four pavilions consisting of furnished themed rooms, so as to make the lead theme even more tangible. "Hotel – Sustainable", for example, illustrates the impact of materials and furniture, including acoustic paneling in a hotel room. "Wellness – Green Living" emphasizes health-promoting and environmentally friendly aspects. "Conference – More than Floor" focuses on acoustic solutions, going all the way to upholstered seating landscapes, while "Health – Wellbeing" features a yoga room for relaxation. In the space between these focal points, the advantages of outdoor floors and a flowing transition from indoors to outdoors will be highlighted. The aim is not only to provide inspiration to designers, architects and retailers, but also to illustrate concrete areas of application.

Visiting professionals from retail, the skilled trades and architecture are among the main target groups at DOMOTEX. All of these groups have different needs and requirements. Apart from having interesting exhibitors, what will DOMOTEX be offering its attendees?

There will be something for everyone at the event. For top buyers from the wholesale and retail trades, we'll be offering a special service package to make their visit at DOMOTEX as pleasant as possible.

Craftspeople can look forward to a more state-of-the-art "Treffpunkt Handwerk" – a forum featuring issues ranging from the challenge of digitalization for the skilled trades and topics related to personnel and recruiting young talent to current product trends and cutting-edge application techniques. In addition, craftspeople can visit their associations here, such as the Federal Association for Parquets and Flooring Technology. In the adjacent live-action zones, our exhibitors will once again be giving practical tips on how to prepare and lay wooden floors.

As a special showcase, Hall 8 is ideal for architects and designers. On all four days of the event there will also be a wide range of presentations by renowned architects followed by discussions. This year for the first time ever, exhibitors can join in on staged panel discussions. The focus will be on the latest social transformations and their significance for architecture, in particular as it applies to floors. In specific terms, trendy topics such as building information modeling (BIM) or healthy living and working will be explored. In addition, AIT Dialog Tours – guided tours where internationally renowned architects and interior designers will share their personal highlights of DOMOTEX – will be conducted daily.

Exhibitors displaying new products and services for digitalization will be of interest to all three target groups. For retailers, this will consist of digital sales tools, for architects, the focus will be on building information modeling, and for craftspeople, interest will revolve around things like how to introduce an up-to-the-minute order database.

What do you see as the top USPs of DOMOTEX?

We are the world's only global business platform for carpets and floor coverings: At DOMOTEX, you can see and experience the entire range of products on offer by the global floor coverings industry.

Here you can get an overview of the latest trends and developments in the international market and keep abreast of the latest developments. Manufacturers and buyers as well as partners, architects and designers from all over the world come together at DOMOTEX. New business relationships and cooperation opportunities are emerging that were hitherto inconceivable. The show attracts visitors of extremely high caliber, nearly 90 percent of whom play a decisive role in their companies' buying decisions.

(c) Deutsche Messe AG
22.01.2019

DOMOTEX 2019 - A TRADE FAIR TO CONNECT THE CONTINENTS

  • Final Release

The latest edition of DOMOTEX – the world’s leading showcase for carpets and floor coverings (January 11 to 14) – has underscored its reputation as the sector’s biggest and most important hub for business, innovations and trends. Over 1,400 exhibitors from more than 60 nations came to Hannover to kick off a successful new year of business. With close to 90 percent of all attendees having decision-making authority, the caliber of the show’s visitors remained extremely high – a fact confirmed by exhibitors. Due to growing market concentration, DOMOTEX recorded a slight dip in attendance. According to the exhibition survey, the order situation of exhibitors remained constant, while the purchasing volume per visitor went up. About 70 percent of all DOMOTEX attendees once again came from abroad – a clear sign of the flagship fair’s international appeal.

  • Final Release

The latest edition of DOMOTEX – the world’s leading showcase for carpets and floor coverings (January 11 to 14) – has underscored its reputation as the sector’s biggest and most important hub for business, innovations and trends. Over 1,400 exhibitors from more than 60 nations came to Hannover to kick off a successful new year of business. With close to 90 percent of all attendees having decision-making authority, the caliber of the show’s visitors remained extremely high – a fact confirmed by exhibitors. Due to growing market concentration, DOMOTEX recorded a slight dip in attendance. According to the exhibition survey, the order situation of exhibitors remained constant, while the purchasing volume per visitor went up. About 70 percent of all DOMOTEX attendees once again came from abroad – a clear sign of the flagship fair’s international appeal. In terms of visitor backgrounds, attendance was notably up on the part of wholesale and retail professionals. The figures also revealed an increase in attendance by architects, interior designers and contract business professionals. In addition, DOMOTEX 2019 saw an increase in the amount of display space sold.

“Thanks to its strong international drawing power, DOMOTEX serves as the sector’s definitive global marketplace. The positive and optimistic outlook on the 2019 business year that was tangible in the trade fair halls proves the success of this year’s exhibition,” said Dr. Andreas Gruchow, the Managing Board member in charge of DOMOTEX at Deutsche Messe.

“Manufacturers and customers as well as partners, architects and designers from all over the world come together to network at DOMOTEX, spawning new business relationships and collaborative opportunities previously not deemed possible,” remarked Sonia Wedell-Castellano, the new global director for DOMOTEX, adding: “That’s what this year’s theme of Create’N’Connect is all about.”

Upbeat mood among exhibitors
Fabian Kölliker, Head of Marketing at the Swiss Krono Group, voiced early praise for the professional nature of the event: “We are very satisfied with the number, quality and internationality of attendees. Even after day two of the fair, we are already extremely happy with our success so far.”

The Balta Group has remained faithful to DOMOTEX since the origin of the fair. As Marketing Director Geert Vanden Bossche reports: “The rug business is a global business and this is the best place to connect with people and customers from around the world. In only four days we can meet with a lot of customers, giving a good return on our investments.”

For Myriam Ragolle, Managing Director of Ragolle Rugs, DOMOTEX represents the ideal opportunity to present the new products to a worldwide audience within just a four-day period: “It is impossible to achieve that by traveling. We can also make contacts with new customers from all over the world. This makes DOMOTEX unique.”

Exhibitors from the skilled trades also expressed keen satisfaction with the run of the show: “Here at DOMOTEX 2019, we have once again succeeded in impressing a trade audience from Germany and abroad,” said Julian Utz, CEO of Uzin Utz, adding: “The show’s international focus gives us access to exactly the right potential customers.” As he pointed out, Uzin Utz is strongly focused on Asian and Arab-speaking markets. “So the strong turnout by customers from these regions is a real boon for us.”

The benefits of attending DOMOTEX
Susanne Gerken, a Color & Trim designer at Volkswagen, came to DOMOTEX 2019 to catch the latest trends and check out innovative materials. As she pointed out, color trends and issues such as sustainability, recycling and new material lifecycles are all equally applicable to the automotive industry, and her takeaway was much more than just new impressions: “At DOMOTEX I picked up several ideas I can use to great advantage in my work.”

In contrast, business matters were the prime objective for Alex Hosseinnia, CEO of Dallas Rugs in Dallas, Colorado: “My line of work is all about buying and selling,” he said, adding that what he liked about DOMOTEX was the way it made it easy for him to meet up with suppliers, and that it was an ideal place to discover the latest trends and fashions, for example colors and patterns, that were “likely to be showing up in U.S. retail channels in the course of the next year or two.”

“CREATE’N’CONNECT” at DOMOTEX 2019
The inspiring “Framing Trends” showcase in Hall 9 proved its worth. In its second year, it once again featured impressive displays of innovative products by manufacturers, artists, designers and students. International architects, designers, planners and influencers were particularly appreciative of “Framing Trends” as the beating heart of the event. The new showcase has proven to be highly effective at bringing visitors together and spawning lively interaction and business dialogue.

Under the motto of “Gaining Ground”, the “Treffpunkt Handwerk” skilled trades hub in Hall 13 proved popular among interior designers, parquet and floor layers, painters and varnishers. The hands-on demo area gave flooring experts an opportunity to see innovative floor treatment and finishing tools and machinery in action while comparing notes with fellow professionals.

Digital tools for sales and marketing in the floor covering industry
A key topic at the event involved solutions for the digital presentation of carpets and floor coverings. The new digital solutions ran the gamut of VR and AR applications, including visualization aids for every aspect of the marketing mix, plus innovative software which makes it easy for customers to discover and choose their favorite designs and collections while providing retailers with new options for digital product presentation and sales.

 

„CREATE’N’CONNECT“ (c) Deutsche Messe AG
31.07.2018

„CREATE’N’CONNECT“– KEYNOTE THEME FOR DOMOTEX 2019

  • Opportunity for manufacturers to star as trendsetters in the flooring industry

The redesigned DOMOTEX – with its more transparent clustering of allied products and the visually stunning  “Framing Trends” showcase – has been warmly embraced by the market and is now gearing up for its second season. DOMOTEX 2019 will run under the banner of “CREATE’N’CONNECT”, a keynote theme that puts the spotlight on innovative flooring industry developments and ideas inspired by today’s connectivity megatrend. Powered by advanced technology and digital change, being connected is a tremendously important aspect of our daily lives and interaction at home and on the job.   Connectedness is an important aspect of flooring in the sense that floors are unifying, connecting elements of room design. Floors and flooring provide the very foundation for the rooms in which we live and work. Floors inspire us, give us orientation and set the stage for human interaction.

  • Opportunity for manufacturers to star as trendsetters in the flooring industry

The redesigned DOMOTEX – with its more transparent clustering of allied products and the visually stunning  “Framing Trends” showcase – has been warmly embraced by the market and is now gearing up for its second season. DOMOTEX 2019 will run under the banner of “CREATE’N’CONNECT”, a keynote theme that puts the spotlight on innovative flooring industry developments and ideas inspired by today’s connectivity megatrend. Powered by advanced technology and digital change, being connected is a tremendously important aspect of our daily lives and interaction at home and on the job.   Connectedness is an important aspect of flooring in the sense that floors are unifying, connecting elements of room design. Floors and flooring provide the very foundation for the rooms in which we live and work. Floors inspire us, give us orientation and set the stage for human interaction.
 
“CREATE’N’CONNECT” keynote theme to be creatively staged by trend leaders
The “Framing Trends”special area in Hall 9 at DOMOTEX 2019 is a unique opportunity for manufacturers to breathe life into the “CREATE’N’CONNECT” theme and thereby demonstrate their creative genius and position themselves as trendsetters of the flooring industry. Complete with a quality supporting program of talks, lectures and discussions inspired by the keynote theme, “Framing Trends” is a vibrant networking platform and the beating heart of DOMOTEX. It is a place where creatives from all parts of the design spectrum can gather, make connections and contacts and spark new business opportunities. For manufacturers, retailers and designers, it is also a rich source of inspiration for new collections. With its out-of-the-ordinary artistic staging and groundbreaking product presentations, “Framing Trends” is an absolute magnet for fashion and lifestyle-savvy visitors, architects, interior decorators, designers and influencers.

“Framing Trends” - Apply to exhibit and start making connections  
As a major highlight of DOMOTEX, the “Framing Trends” special area is one of the main stops on the show’s special Guided Tours for architects and journalists. This premium exposure is further enhanced by the area’s strong presence in the organizer’s social media channels and on the DOMOTEX website. Furthermore, companies that give exclusive interviews at DOMOTEX are permitted to use the interviews for their own promotional purposes. As in 2018, the “Framing Trends” showcase at DOMOTEX 2019 will have a Blogger Lounge where bloggers and visitors can meet up, talk and collaborate.

The “Framing Trends” area includes the “Flooring Spaces” zone – a series of spaces where selected exhibitors and companies from the flooring industry can stage their unique, creative visions of the “CREATE’N’CONNECT” theme in the form of physical installations, interactive display circuits or workshops. Applications for participation at the “Flooring Spaces” zone are now open. Each applying organization is invited to submit a design proposal for a “Flooring Space” of any size from 20 sqm to 60 sqm. On request, the DOMOTEX organizers will arrange for designers to help applicants with their proposals. An expert jury made up of big-name designers and architects will select the participating exhibitors from among the applicants. The jury will make its decision by the fall of 2018.

Examples of creative flooring-related connections
The connectivity theme can be creatively expressed in many wonderful ways, as the following examples from the flooring and various allied industries show.
In teamwork with the studio Lotta Agaton Interiors, Austrian carpet maker Tisca Textil staged a home environment collage at DOMOTEX 2018 combining handmade woolen rugs with furniture by Vitra, Artek and Team7.

The lively graphic motifs used in the Infused Collection by Mannington Mills conjure up various aspects of five different U.S. metropolises. This LVT tile collection’s mix-and-match approach lends itself to the creation of imaginative mosaics using any combination of tiles desired.

Swedish design firm Kinnasand presents its rugs on a limited series of steel tubing “structures” created in cooperation with Berlin design studio Greiling. Draped over stylized bench, ottoman and daybed structures, the carpets take on a three-dimensional aspect.

Furniture manufacturer Walter Knoll uses the floor pillows and daybeds in its “Badawi Pillows” collection to create connections with its own sofa and carpet range. Details like the finishing on the leather headrest rolls attest to the firm’s high level of craftsmanship.

Gan, the rug and textile brand of Spanish outdoor furnishing company Gandia Blasco, includes a whole range of new products that explore the connection between rooms and their floors. For example, the “Parquet” kilim collection by Swedish designer duo Front (Sofia Lagerkvist and Anna Lindgren) reinvents the timeless aesthetic of wood parquet in soft floor coverings. Meanwhile, the “Mirage” collection by Spanish designer Patricia Urquiola comprises hand-knotted rugs made from New Zealand wool that look like they are woven from three dimensional planks whose ends protrude into the surrounding space. Her “Garden Layers” collection features layers of rugs, mats, roll pillows, cushions and even textile-covered Indian beds. The individual elements can be arranged in many different ways to create infinite inviting possibilities for outdoor living.
 
“Framing Trends” showcase well received by the market
Business decision-makers who participated in the inaugural “Framing Trends” showcase were full of praise for the enhanced DOMOTEX format. Their stories are glowing reports of successful business contacts made at DOMOTEX 2018. For instance, Jutta Werner, CEO of Nomad, an interdisciplinary design firm in Hamburg, described the “Flooring Spaces” area as a “well signposted proving ground for innovation and contemporary thinking.” She said the response to her presentation there was “overwhelming.” Benny Jensen, CEO of Denmark’s Fletco Carpets, was impressed with the Guided Tours and their ability to communicate targeted information to visitors. He said the tours enabled his company to present its new, award-winning “LockTiles” product directly to a quality, pre-qualified audience. Jensen noted that “architects, designers and planners made a special point of visiting the ‘Framing Trends’ display.” Floor coverings manufacturer Classen used the “Flooring Spaces” zone at “Framing Trends” to present a vision of a living space from the future. The flooring creation at the heart of Classen’s “Flooring Space” was developed specially for DOMOTEX at the company’s own design center, while the creative design and production of the space as a whole was undertaken on Classen’s behalf by a designer. The presentation raised Classen’s profile as an innovator. Marketing Director Heinz-Dieter Gras says the visitors showed a “great deal of interest” and described the presentation as “spectacular” and “masterfully done”.

Thomas Trenkamp, CEO of Carpet Concept, was very pleased with the “massive response” to his company’s “Framing Trends” presentation generated in the press and among industry peers and trade visitors. The kaleidoscope project which Carpet Concept realized in partnership with Schmidhuber, Munich, was a major attraction on site, in the press and across social media channels. Creative Matters, a Canadian design firm that specializes in carpets, rugs and wall coverings, staged a series of creative workshops that proved enormously popular with attendees. President and co-founder Carol Sebert described “Framing Trends” as a “vibrant, high-energy” showcase that enabled exhibitors and visitors to “experience the latest innovations and creations in the flooring world first-hand.” Jürgen Dahlmanns, the founder and creative mind behind cutting-edge German carpet label Rug Star, believes that DOMOTEX’s managers have moved the show in an “exciting new direction” with Framing Trends. “It’s a fun thing to be involved in as an exhibitor”. Textile floor coverings specialist Balta Group, of Belgium, has been exhibiting at DOMOTEX right from the early days. Marketing Director Geert Vanden Bossche said the new format has “further cemented the strong connection” his organization felt with DOMOTEX. Balta exhibits both at DOMOTEX in Hannover and at DOMOTEX asia/CHINAFLOOR in Shanghai.

DOMOTEX 2019 will be held in Hannover, Germany, from 11 to 14 January (Friday through Monday). The show is expected to feature around 1,400 exhibitors from more than 60 nations.

DOMOTEX 2018 (c) Deutsche Messe
23.01.2018

GLOBAL FLOOR COVERINGS INDUSTRY ENTHUSIASTICALLY EMBRACES NEW DOMOTEX

  • Record-breaking event in terms of exhibitor turnout and booked space
  • Strong visitor turnout a clear signal that new concept is right on target
  • New “Framing Trends” showcase a big hit among exhibitors and visitors alike

DOMOTEX 2018 featured a fresher, more modern, trendier look and feel than ever. Running from 12 to 15 January in Hannover, Germany, the event sported an all-new site and hall layout, plus a new Friday-to-Monday run and an array of immersive displays exploring the lead theme of UNIQUE YOUNIVERSE. This all added up to optimal visitor orientation and a fresh take on the world of floor coverings. As the world’s leading trade fair for carpets and floor coverings, DOMOTEX once again delivered top performance as a driver of new business, trends and innovations. 1,615 exhibitors and 45,000 trade visitors from over 100 nations traveled to Hannover to kick off an exciting year of business.

  • Record-breaking event in terms of exhibitor turnout and booked space
  • Strong visitor turnout a clear signal that new concept is right on target
  • New “Framing Trends” showcase a big hit among exhibitors and visitors alike

DOMOTEX 2018 featured a fresher, more modern, trendier look and feel than ever. Running from 12 to 15 January in Hannover, Germany, the event sported an all-new site and hall layout, plus a new Friday-to-Monday run and an array of immersive displays exploring the lead theme of UNIQUE YOUNIVERSE. This all added up to optimal visitor orientation and a fresh take on the world of floor coverings. As the world’s leading trade fair for carpets and floor coverings, DOMOTEX once again delivered top performance as a driver of new business, trends and innovations. 1,615 exhibitors and 45,000 trade visitors from over 100 nations traveled to Hannover to kick off an exciting year of business. The new DOMOTEX was enthusiastically received by the global floor coverings industry, which sported a record number of exhibitors and a record amount of booked space (106,000 square meters), thus underscoring a tangible turnaround in the floor coverings industry. “Significant growth in the number of participating exhibitors and the amount of booked space, a strong visitor turnout, an abundance of new products and innovations as well as an upbeat mood throughout the exhibition halls all bear witness to the great success of this year’s event”, commented Dr. Andreas Gruchow as the responsible member of Deutsche Messe’s Managing Board at the close of the event. “With UNIQUE YOUNIVERSE as this year’s chosen keynote theme, DOMOTEX provided a brightly lit stage for the individualization trend and all the inspiration and innovation associated with it, thus enhancing the show’s image as a prime source of orientation on interior furnishing and lifestyle trends.”

“Framing Trends” showcase provided a huge source of inspiration
The special “Framing Trends” showcase in Hall 9 was where visitors could most fully experience the significance of “UNIQUE YOUNIVERSE” as the exhibition’s keynote theme. Exhibitors, young designers and artists used Framing Trends to explore the topic of individuality in 20 different “framed” rooms. This special display proved hugely popular among attendees and offered a wealth of inspiration. “Framing Trends was a big success. Its fresh approach gave rise to lots of new ideas and made DOMOTEX more attractive than ever,” remarked Gruchow. “This special showcase will therefore also be a key offering at future editions of DOMOTEX,” he added.

A visit to Framing Trends was particularly high on the agenda of architects, designers and planners, who used this creative hotspot to gather new inspiration for their work – all the more so since Framing Trends covered the full spectrum of floor covering products. “‘Framing Trends’ in Hall 9 attractively featured and summarized everything on offer at DOMOTEX. With its fresh approach and central location, it served as the beating heart of the show and proved especially appealing to architects, interior designers and designers,” commented Chris Middleton, an architect at KINZO based in Berlin.

Highly international mix of attendees
More than 65 percent of the event’s 45,000 visitors came from abroad – around 60 percent of them coming from Europe, with some 25 percent from Asia and 11 percent from the Americas. Attendance from the United States and South and Central America increased. The majority of DOMOTEX visitors were buyers from specialist retailers and wholesalers as well as architects and interior designers and workers from the skilled trades. A strong increase in attendance was particularly evident among home furnishing and furniture stores, architects, interior designers, contract floorers and skilled tradesmen. As usual, DOMOTEX visitors once again demonstrated a high degree of decision-making authority.

Visitors were delighted at the many innovations on display. “SÜDBUND takes part in DOMOTEX every year. This time we organized our first-ever delegation trip to DOMOTEX for our members. We’re thrilled about all the inspiration we were able to gather, including insight into the latest floor covering advancements and trends. It’s already clear to us that we’ll be back with an even larger delegation in 2019,” said Michael Kovac, Purchasing Manager for Floor Coverings & Accessories at SÜDBUND – the Purchasing Association for Home Textiles based in Backnang, Germany).

Strong contributions by architects and designers
The rich supporting program of talks and presentations on the keynote theme provided further inspiration, and met with a very enthusiastic response on the part of exhibitors and visitors alike. Among the featured speakers were such renowned architects as Werner Aisslinger (Studio Aisslinger, Berlin), Andreas Krawczyk (NKBAK, Frankfurt/Main), Chris Middleton (KINZO, Berlin) and Jürgen Mayer H. (J.MAYER.H and Partners, Berlin). Intriguing architecture and design projects were presented and discussed, covering everything from initial conceptualization to the design process and on to production and sales strategies. Daily guided tours led by big-name architects and designers such as Peter Ippolito (Ippolito Fleitz Group, Stuttgart), Jürgen Mayer. H. (J.MAYER.H and Partners, Berlin) and Susanne Schmidhuber (SCHMIDHUBER, Munich) gave visitors special insight into products and the show’s keynote theme while putting them in direct touch with exhibitors of particular interest to them.

The talks given by the internationally acclaimed interior design blogger and author Holly Becker from Decor8 also met with very enthusiastic audiences. Becker explained how DOMOTEX exhibitors could collaborate with bloggers to raise the market profile of their products. Together with other well-known bloggers, she also delved into the topic of tomorrow’s furnishing trends. The use of virtual reality as an interior design tool was an equally exciting topic in Hall 9, where many visitors donned virtual reality glasses to experience the many possible uses and benefits of this new technology.

Further inspiration was provided by the “Art Day Workshops” staged within the context of Framing Trends by Canadian design firm Creative Matters. Participants were invited to experiment with colors, coal, tint and wax on paper to create fresh new designs pertaining to the keynote theme, UNIQUE YOUNIVERSE. At the so-called floorCODES WorkLabs held by the Institute of International Trend Scouting (of the University of Applied Research and Art, Hildesheim, Germany), participants had an opportunity to apply the institute’s “IIT HAWK” method to generate visionary scenarios for the future of floor coverings.

The presentation of the Carpet Design Awards on the Saturday of the show was another highlight in Hall 9. These internationally renowned awards were given in eight different categories, in recognition of the world's most beautiful handmade designer carpets. Also worthy of special mention is that Hall 13 established itself as a new magnet for parquet layers and other floor-laying professionals as well as interior decorators and painters, while the many Treffpunkt Handwerk offerings gave skilled tradespeople a valuable source of tips and tricks for their everyday work.

The next Hannover edition of DOMOTEX will be staged from 11 to 14 January 2019.

Starting in 2019, DOMOTEX will also be staged in North America. The debut of DOMOTEX USA will be from 28 February to 2 March 2019 at the Georgia World Congress Center in Atlanta, Georgia.

(c) Deutsche Messe
14.11.2017

DOMOTEX 2018 to open with an array of new highlights and features

  • New hall configuration and venue layout
  • Keynote theme “UNIQUE YOUNIVERSE” brought to life in amazing immersive display zones by exhibitors, artists and emerging designers 
  • New Friday-to-Monday run of the show
Change to show days
  • New hall configuration and venue layout
  • Keynote theme “UNIQUE YOUNIVERSE” brought to life in amazing immersive display zones by exhibitors, artists and emerging designers 
  • New Friday-to-Monday run of the show
Change to show days
Starting in 2018, DOMOTEX is moving from its traditional Saturday-to-Tuesday format to a new Friday-to-Monday format. This means DOMOTEX 2018 will open on Friday 12 January and remain open until Monday 15 January. The change comes in response to calls from many exhibitors to switch the official DOMOTEX opening day to Friday.
 
DOMOTEX 2018 (12 to 15 January) doesn’t open for another three months, but it’s already becoming clear that the 30th edition of the world’s leading tradeshow for carpets and floor coverings will be a very strong and innovative affair, sporting an extensive lineup of new features. For one thing, the show has a new hall configuration and venue layout that will make it a lot easier for visitors to survey the market and connect with the exhibitors and trends that matter to them. The show will also have a strong overarching focus on the megatrend of product individualization, as reflected in the keynote theme of “UNIQUE YOUNIVERSE”. This theme will find concentrated expression in Hall 9, which will house an inspiring wonderland of creatively staged display zones by exhibitors, artists and budding young designers. “The upcoming show will immerse its visitors in a totally new and captivating world of trends, innovations and lifestyle,” commented Dr. Andreas Gruchow as the responsible Managing Board member at Deutsche Messe. “Exhibitors and visitors alike can look forward to a wealth of concrete ideas that will help them grow their business and keep up with the trends and innovations that are shaping the future of their industry,” he added.
 
Exhibitor registrations trending much higher than expected
The enhanced DOMOTEX format has been well received by the carpet and floor coverings industry – as can be seen from the high level of exhibitor registrations. “We are well up on the number of exhibitors confirmed at the same time in the build-up to DOMOTEX 2017. We’re also significantly above expectation on booked display space,” Gruchow said. “This further underscores DOMOTEX’s importance as a global marketplace and setter of trends for the carpet and floor coverings industry. At this rate, we are on track for around 1,400 exhibitors from over 60 nations,” he added. Apart from Germany, the show’s biggest exhibiting nations in terms of display space are Turkey, India, Belgium, China, the Netherlands, Iran, Italy, Egypt and the USA.
 
New hall configuration boosts market transparency
The revamped hall configuration physically clusters allied product groups, making it much easier for visitors from all professional backgrounds – whether wholesale or retail, architecture, interior design, the skilled trades, or furniture or furnishing retail – to find their way around and survey the market. Getting down to specifics, halls 2 to 4 now house the biggest offering of hand-made carpets and rugs seen anywhere in the world. Halls 5 through 7 are home to a unique selection of machine-woven carpets and rugs. Hall 8 is the gateway to the latest carpet creations from the world’s most innovative designers and labels. The displays of resilient floor coverings and luxury vinyl tiles are concentrated in halls 11 and 12. And halls 12 and 13 house the show’s displays of parquet, wood and laminate flooring. Hall 13 also houses displays of the latest flooring application and installation products and solutions. The convenience factor will be further enhanced by the venue’s excellent integration into the local public transport system and by the new MY DOMOTEX shuttle service, which will transport visitors and exhibitors quickly and directly to wherever they want to go on the exhibition grounds.
 
“UNIQUE YOUNIVERSE” – wall-to-wall individualization
With its keynote theme of “UNIQUE YOUNIVERSE”, DOMOTEX 2018 is focusing on the individualization megatrend and its effects on the flooring industry. In today’s globalized and digitized world, consumers are increasingly looking for ways to express their individuality. Consequently, the products and services they use to shape their lives – including their home lives – are becoming more and personalized and tailored to their needs and preferences. “DOMOTEX is picking up on this trend, because if other products can be tailored to lifestyle preferences, then the same should also be true of floor coverings,” explained Gruchow.
 
Immersive showcase of creative ideas
Hall 9 is the new jewel in the crown of DOMOTEX. It is the home of the “Framing Trends” display area, a richly diverse and immersive showcase in which established companies, industry newcomers and artists will engage with the keynote theme in an array of creatively staged displays. “Framing Trends” comprises four distinct zones, where visitors will be able to experience and interact with all kinds of out-of-the-box ideas and designs.  In the “Flooring Spaces” zone, companies from the floor coverings industry will stage extraordinary product showcases that play with and reflect on the individualization trend. Next-door, exhibitors will partner with interior designers to craft inspiring spaces and lifestyle realms in the “Living Spaces” zone. Then there’s the “NuThinkers” zone, where students and young designers will redefine interior design with a dazzling array of unconventional ideas and product prototypes. And finally, the “Art & Interaction” zone will present the keynote theme of “UNIQUE UNIVERSE” in a sensory feast of exhibits from the worlds of art and design, paired with interactive multimedia displays. To ensure that “Framing Trends” delivers a consistently high-quality visitor experience, the organizers have appointed a panel of experts under the leadership of Peter Ippolito, of Büro Ippolito Fleitz Group (Stuttgart, Germany), who will determine which of the ideas and designs submitted are worthy of going on display.
 
As its name suggests, the “NuThinkers” zone is for alternative thinkers who can envisage a world beyond the main stream. The exciting new ideas on display there will include a new kind of floor heating system inspired by reptilian thermoregulation, a self-driving robotic painter that can create personalized floors, and a virtual reality software that uses body movement to create individualized spaces in real-time. When it comes to exploring the keynote theme, the sky is – literally – the limit in the “Art & Interaction” zone. “Meanwhile in the Universe”, for instance, is an installation in which visitors can open a window to catch their own little glimpse of infinity – in the form of a live feed of outer space from NASA.
 
The “Endless Uniqueness” installation offers a similarly interactive perspective on the keynote theme. For this, 50 creatives, including Germany’s ten best interior designers, were each asked build their own personal interpretation of the “UNIQUE YOUNIVERSE” keynote theme in the form of their favorite items and flooring staged inside an open mirror box. The boxes are arrayed opposite a giant mirror kaleidoscope that reflects the boxes and the visitors walking among them. As they walk through this mirror installation, visitors can change and rearrange the materials in the boxes, thereby creating their own unique design universe.
 
Captivating supporting program in Hall 9
To add to the inspiration on offer, the upcoming show will feature a captivating program of speaking events – the DOMOTEX Talks – inspired by the “UNIQUE YOUNIVERSE” keynote theme. Among those to speak are renowned architects such as Jürgen Mayer H. (J.MAYER.H und Partner, Architekten MbB, Berlin), Andreas Krawczyk (NKBAK, Frankfurt/Main), Chris Middleton (KINZO, Berlin), Werner Aisslinger (Studio Aisslinger, Berlin) and a number of founders of amazing startups and trailblazing next-generation designers. Held on the “Framing Trends” stage in Hall 9, each day’s Talks will comprise three speed presentations followed by a moderated discussion panel. The Talks will explore a range of highly topical and innovative projects and ideas from architecture and design. They will be grouped into three main theme areas: “Modular design: individual versus mass-produced?”, “New one-off originals: handmade versus digital?” and “Retail interactive: virtual versus real?” The Talks are aimed primarily at architects, interior and product designers, but are also of interest to forward-thinking exhibitors and visitors. There will also be daily Guided Tours of the show, led by big-name architects and designers. For visitors, the tours are a great way to gain deeper insights into the keynote theme and the products on display and, of course, to make contact with key exhibitors. In the center of the “Framing Trends” area, visitors and exhibitors will find lounge-style meeting areas and a café – the ideal settings for relaxed, informal dialogue.
 
The Carpet Design Awards are another Hall 9 highlight. The internationally coveted award honors the world’s best new designer carpets in eight categories. The 24 carpets shortlisted for the award will be on display in Hall 9 for the duration of DOMOTEX. Hall 9 will also have a key focus on the exciting promise of virtual reality as an interior design tool. Virtual reality is set to transform the way we shop for floor coverings and furnishings and how we connect with one another and perceive the world. On the subject of virtual reality, it is worth noting that DOMOTEX’s organizer, Deutsche Messe, has developed the “hackvention event series” – a new international series of events in which, among much else, companies from the skilled trades, commerce and industry can use virtual and augmented reality to develop concepts and prototypes for individualized products. The series runs in August and November 2017, and a number of DOMOTEX exhibitors are taking part. The fruits of their foray into VR and AR will be on show at DOMOTEX 2018.
 
More information:
Domotex
Source:

Deutsche Messe

Domotex 2017 © Domotex; Deutsche Messe
01.11.2016

DOMOTEX 2017: THE LOVE OF FLATWEAVES

Flatwoven or tapestry-woven carpets and textiles have been made by generations of weavers in all corners of the world. The technique lies at the heart of the history of textile weaving, but kilims and tapestries remain as relevant and important in the world of contemporary design and interiors as they have ever been.
 
For some people, the mention of a flatwoven rug instantly suggests an Anatolian kilim, for others it is a tightly woven Caucasian sumakh or a double-sided striped jajim, an Iranian eating cloth called a sofreh, a Navajo rug, a French Aubusson carpet or a Moroccan kilim. The visual language and identities of the flatweave are even more diverse than those of pile carpets.

Flatwoven or tapestry-woven carpets and textiles have been made by generations of weavers in all corners of the world. The technique lies at the heart of the history of textile weaving, but kilims and tapestries remain as relevant and important in the world of contemporary design and interiors as they have ever been.
 
For some people, the mention of a flatwoven rug instantly suggests an Anatolian kilim, for others it is a tightly woven Caucasian sumakh or a double-sided striped jajim, an Iranian eating cloth called a sofreh, a Navajo rug, a French Aubusson carpet or a Moroccan kilim. The visual language and identities of the flatweave are even more diverse than those of pile carpets.

To comprehend the relevance of flatwoven rugs in today's market, you only have to look at some of the previous winners of the Carpet Design Awards and the range of beautiful designs for contemporary flatweaves offered at Domotex and beyond. While flatweaves traditionally had a utilitarian purpose such as to decorate the home, to serve as various covers, as mule saddles or to wrap food, today they are a popular floorcovering choice the world over. The method with which they are woven lends itself to creating flat planes of colour and geometric patterns.
These traditional tribal designs perfectly suit our contemporary design sensibilities currently focused on the minimalist aesthetic. The pure blocks of colour, simple stripes or checks that flatweaves offer are ideal for modern interior spaces. In addition flatweaves are often offered at lower price points than pile carpets.

Over the last five years the design industry has been increasingly focused on the concept of craft, makers, handmade goods, and with designs that are easily recognised as handwoven. Flatweaves fit clearly into this trend. Their flat surfaces are a perfect way to show off excellent quality wool, accomplished weaving and brilliant colour, all of which can be the deciding factor when choosing a rug. There is something very open and honest about the design of a kilim, a characteristic much appreciated by design savvy buyers who are able to recognise the integral, genuine texture that the flatwoven surface offers.

Some examples of highly desirable and popular kilims on the market today include Hamburg-based Naziri's super chic Iranian kilims that have won numerous Carpet Design Awards, four of them over the last two years Their simple tribal patterns have a traditional soul but a contemporary perspective.

Werner Webber's Mazandaran kilims from Northwest Iran are eye-wateringly beautiful in design and intense in colour, akin to works of modern art. Other brands producing striking flatweave designs include Zollanvari, Edelgrund and Rug & Kilim, a New York-based brand whose Swedish folk art inspired flatweave Marta Stripe won Best Traditional Design at the CDA 2016.
 
Flatweaves have been well represented during the eleven years of the Carpet Design Awards and many have gone on to win a coveted prize, proof that they are an important element within the language of contemporary carpets. For the 2017 edition of the CDA, flatwoven rugs have been granted their own 'best of type' category. It is clear that it will be a popular and highly competitive part of the awards.