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(c) Messe Frankfurt Exhibition GmbH or Messe Frankfurt GmbH
05.10.2021

Heimtextil 2022: International Reunion eagerly awaited

Meeting business partners, discovering new products and gaining inspiration – all will be possible again when Heimtextil 2022 opens its doors in Frankfurt am Main from 11 to 14 January. With registrations from around 1,600 exhibitors from 50 countries, the Trade Fair for Home and Contract Textiles anticipates a highly promising return to the international stage. The Heimtextil Team has begun the decisive preparatory phase for this international meeting place for the sector with great commitment and enthusiasm.

Meeting business partners, discovering new products and gaining inspiration – all will be possible again when Heimtextil 2022 opens its doors in Frankfurt am Main from 11 to 14 January. With registrations from around 1,600 exhibitors from 50 countries, the Trade Fair for Home and Contract Textiles anticipates a highly promising return to the international stage. The Heimtextil Team has begun the decisive preparatory phase for this international meeting place for the sector with great commitment and enthusiasm.

“With four months still to go, there has been a tremendous response to Heimtextil 2022, especially from the international side. The yearning for personal encounters and the chance to examine the latest products in reality is greater than ever before. We are looking forward very much to welcoming the sector back to our fair and exhibition centre and have complete confidence that Heimtextil 2022 will be a safe and successful event for all concerned”, says Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt.

Trendsetting themes and a multifaceted product spectrum
In addition to the extensive spectrum of products to be seen, Heimtextil 2022 will offer inspiration and an attractive range of information services and events to help visitors discover the latest market developments in the sector. In particular, the presentation of the Heimtextil Trends provides in-depth insights into tomorrow’s furnishing themes. Also at Heimtextil, Interior.Architecture.Hospitality will spotlight offers for (interior) architects and hospitality experts. Moreover, particular emphasis will be given to the on-trend subject of healthy sleep, including numerous advisory services and products for the specialist bed trade. In this connection, the Heimtextil Sleep & More Conference will be a meeting place for representatives of the specialist bed trade with a high-grade programme of lectures, discussions and product presentations to choose from. Another important focal point at Heimtextil 2022 will be far‑reaching aspects for greater sustainability. Naturally, detailed information will also be available about this topic. Other highlights include presentations by Trevira and DecoTeam.

Digital services to supplement the trade fair
The range of products and information at Heimtextil 2022 will be rounded off by a blend of digital services. For example, the complete spectrum of Heimtextil Trends will be available for the first time in digital form – richly illustrated and visualised with the latest colours, designer features and short films. The Future Materials Library is also online with a first-class selection of sustainable material innovations. Also in planning are videos on demand about many of the items on the programme and tours of the fair via audio guides.

Another digital service provided by Messe Frankfurt is the order and data-management portal Nextrade, which offers a digital 24/7 business relationship between dealers and suppliers. The first digital B2B marketplace for the home and living, Nextrade brings together the demand and supply sides of the whole sector online and thus generates substantial value added for both sides.

(c) Messe Frankfurt GmbH
13.07.2021

Messe Frankfurt aiming for €500 Million in Sales in 2022

Messe Frankfurt is ready to start up again. Speaking at the Corporate Press Conference earlier today, Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt, said: “If the pandemic situation continues to improve, we have every confidence that we will be able to get fully started again in all areas in 2022. We are aiming for sales of over €500 million.”

Mayor Peter Feldmann, Chairman of the Messe Frankfurt Supervisory Board, also stressed: “Our trade fairs, congresses and other events are central elements in the global economy and part of the economic lifeblood of Frankfurt and the Rhine-Main region in particular. I firmly believe that, once the pandemic has passed, Messe Frankfurt will be one of the top players in the international trade fair sector.”

Messe Frankfurt is ready to start up again. Speaking at the Corporate Press Conference earlier today, Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt, said: “If the pandemic situation continues to improve, we have every confidence that we will be able to get fully started again in all areas in 2022. We are aiming for sales of over €500 million.”

Mayor Peter Feldmann, Chairman of the Messe Frankfurt Supervisory Board, also stressed: “Our trade fairs, congresses and other events are central elements in the global economy and part of the economic lifeblood of Frankfurt and the Rhine-Main region in particular. I firmly believe that, once the pandemic has passed, Messe Frankfurt will be one of the top players in the international trade fair sector.”

Presuming that the pandemic situation and the restrictions imposed by local authorities permit this, events are also to be organised again at the Group’s Frankfurt base in the second half of this year. Since the pandemic broke out in March 2020, it has been scarcely possible to generate any sales at all in Germany. Outside Germany, Messe Frankfurt was only able to hold events to a limited extent, for example in China. The pandemic brought the Group’s decades of growth to an abrupt halt. Since then, Messe Frankfurt has focused on ensuring sufficient liquidity for the Group, with a flexible but strict budget. There are still no plans for redundancies.

Wolfgang Marzin: “In spite of the strict cutbacks, the backing of our shareholders – the City of Frankfurt and the State of Hesse – means that, even in times like these, we are in a position to seize opportunities and invest counter-cyclically. With outside capital and a shareholder loan, Messe Frankfurt’s financial position has been secured for the current financial year and well into 2022.”

After the final financial report for financial year 2020 was submitted, Group sales were approximately €257 million (2019: approx. €736 million). With a consolidated net loss of around €122 million for the year, the result was far removed from the consolidated net profits of previous years (2019: approx. €50 million). The current financial year will also see a decline in all the Group’s financial performance indicators.

In spite of very difficult conditions, a total of 153 events were held over the past financial year – these included 46 trade fairs and exhibitions (2019: 155) with more than 33,000 (2019: 99,246) exhibiting companies and 1.2 million visitors.

As Wolfgang Marzin summed up: “The need to hold all events entirely in digital form illustrated the importance of face-to-face interaction for success in business.” And Detlef Braun, Member of the Executive Board of Messe Frankfurt, added: “The digital working environment and long-distance interaction that have been our everyday reality for over a year have led to a certain digital fatigue among many people. In the overall context of our events, hybrid events will continue to play an important part and to add value for the sectors.” It is not possible at present to predict exactly how the demand for digital and hybrid formats will actually develop. Wolfgang Marzin: “Changes will be of an evolutionary but lasting nature, with great advances being made in integrating valuable digital elements. Aspects relating to sustainability, growing environmental awareness and experience in digital interaction will lead to changes in behaviour – which, incidentally, was already happening before the coronavirus broke out.”

Messe Frankfurt is planning events in digital, hybrid and in-person formats for the third and fourth quarters of the current financial year. The premiere of Frankfurt Fashion Week took place in digital form under the Frankfurt Fashion Week (FFW) Studio label. Detlef Braun: “Back in April, we opted – together with everyone else involved – to hold an exclusively digital event. With an expected international component of 80 percent, a physical event would not have been feasible given that the pandemic situation was still volatile.” Automechanika Frankfurt Digital Plus will be launched in September according to the Plug & Play principle. As Detlef Braun explains: “We developed a hybrid concept that contains a condensed physical exhibition while also allowing all participants to present themselves and network internationally by digital means.” In 2022, Automechanika will be reverting to its original cycle of being held in even-numbered years. For the first time ever, Hypermotion will be taking place parallel to Automechanika. When Nordstil opens its doors in Hamburg in July, it will be the first in-person Messe Frankfurt event to be held again in Germany.

The 70 or so guest events scheduled to take place in Frankfurt in the second half of the year – including trade fairs like Franchise Expo, White Label World Expo, the Frankfurt Book Fair and Food Ingredients & Health Ingredients Europe – will also be creating new momentum at the Group’s Frankfurt base. Uwe Behm, Member of the Executive Board of Messe Frankfurt, commented: “We are delighted that our contract with DECHEMA has been renewed.” This means that the Frankfurt exhibition grounds will be playing host to ACHEMA – the world forum and leading show for the process industries – until at least 2027. Uwe Behm: “ACHEMA is a prime example of the kind of premium international event and personal interaction that will remain important in the future as well as sending an important signal for our Frankfurt base.”

As Mayor Peter Feldmann concluded: “Even in challenging times, Messe Frankfurt continues to invest in its future and in expanding its portfolio, having added a total of 23 events worldwide since 2020. These include, for example, the Cross Border E-Commerce Fair in Shenzhen – the first event of its kind in China – which was added during the current financial year. As well as this, the Group will be stepping up its activities in the North Chinese city of Tianjin. Located in the centre of the Circum-Bohai-Sea Economic Zone, the city’s economic importance is on a par with that of the Greater Bay Area and Yangtze River Delta and it is set to be a new global trade fair hotspot.”

Photo: pixabay
18.05.2021

ECO PERFORMANCE AWARD and PERFORMANCE AWARD for innovative Summer Fabrics 2023

The digital Performance Days will kick off on May 17 through to May 21, providing online access to even more information, current trends, all the latest material innovations and enhanced tools while providing all within the industry the opportunity to interact with one another and with exhibitors.

The focus of the trend-setting PERFORMANCE FORUM in summer will highlight the winners of the two awards. This year, the jury will present a PERFORMANCE AWARD as well as an ECO PERFORMANCE AWARD.

The digital Performance Days will kick off on May 17 through to May 21, providing online access to even more information, current trends, all the latest material innovations and enhanced tools while providing all within the industry the opportunity to interact with one another and with exhibitors.

The focus of the trend-setting PERFORMANCE FORUM in summer will highlight the winners of the two awards. This year, the jury will present a PERFORMANCE AWARD as well as an ECO PERFORMANCE AWARD.

Function revisited: Outstanding fabric innovations for the Summer 2023 season
Plant-based fibers such as hemp, organic cotton, bamboo, wool, kapok or coconut shell remain in demand, with manufacturers increasingly refraining from the use of environmentally harmful chemicals, avoiding micro plastics, advocating natural dyeing processes and striving to either return fabrics back into the cycle, to recycle plastic and other waste or to produce fibers in such a way that they are biodegradable.

In the Marketplace, visitors have the opportunity to view more than 9.000 exhibitors’ products, including the fabric highlights of the individual PERFORMANCE FORUM categories. In order to present the fabrics to visitors in digital form as realistically as possible in terms of feel, design and structure, the PERFORMANCE FORUM has been equipped with state-of-the-art 3D technology, including innovative tools such as 3D images, video animations and U3M files for download.

Exceptional: PERFORMANCE AWARD & ECO PERFORMANCE AWARD Winners
For the Spring/Summer 2023 season, the jury also presented two awards for outstanding new developments – so in addition to the PERFORMANCE AWARD, presented to the winner Trenchant Textiles, there is also an ECO PERFORMANCE AWARD winner, in this year’s case, Utenos Trikotazas.

Sustainability at the highest level, wellbeing for body & soul:
With its fully biodegradable, brushed fleece material made of 11% hemp, 63% organic cotton and 26 % Tencel, Utenos Trikotazas fully convinced the jury and picked up the ECO PERFORMANCE AWARD for its sustainable comfort. The extremely comfy material is pleasant on the skin and impresses with an incredibly soft feel. Hemp is known for its natural anti-bacterial properties and natural UV protection. In combination with organic cotton and Tencel, this fabric guarantees ideal warmth and odour regulation.

Function redesigned, breaking down borders and creating space for the new: In keeping with the Focus Topic of the digital fair week “Still Physical – Your Success Story of 2020”, Trenchant Textiles combined functional features with fashionable design in its new fabric construction, fully deserving of the PERFORMANCE AWARD. The membrane on the outer side, SlickrB, is made of non-toxic, sustainable polypropylene membrane. By printing dot patterns on the surface of the membrane, the fabric provides greater abrasion resistance while maintaining its breathability properties. Absolutely revolutionary: patterns and colors can be altered individually according to preference. The inner liner made of N15DW (15D woven polyamide) also provides tear resistance as well as sufficient, adequate stretch.

09.03.2021

Functional Textiles Shanghai by PERFORMANCE DAYS celebrates its Chinese premiere

Design & Development GmbH Textile Consult, founder and trade fair organiser of PERFORMANCE DAYS in Munich, is eyeing the new year with a lot of hope. After the launch of Functional Fabric Fair by PERFORMANCE DAYS in New York City and Portland together with Reed Exhibitions, PERFORMANCE DAYS is further expanding its portfolio. In cooperation with Tengda Exhibition, the foundations have been laid for a new trade fair for functional textiles in Shanghai. On the 28th and 29th of September 2021, the FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS will premiere at the renowned Shanghaimart Exhibition Center, offering ample space for future trends displayed by more than 100 exhibitors.

Design & Development GmbH Textile Consult, founder and trade fair organiser of PERFORMANCE DAYS in Munich, is eyeing the new year with a lot of hope. After the launch of Functional Fabric Fair by PERFORMANCE DAYS in New York City and Portland together with Reed Exhibitions, PERFORMANCE DAYS is further expanding its portfolio. In cooperation with Tengda Exhibition, the foundations have been laid for a new trade fair for functional textiles in Shanghai. On the 28th and 29th of September 2021, the FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS will premiere at the renowned Shanghaimart Exhibition Center, offering ample space for future trends displayed by more than 100 exhibitors.

As the new year is entered, the PERFORMANCE DAYS team looks forward with great optimism and confidence to the launch of the new fair for functional textiles - the FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS - in Shanghai. China counts as one of the fastest growing and more important future markets worldwide, especially when it comes to functional apparel. The oriental gateway is proving to be innovative, trendsetting, and more recently, increasingly sustainable.

This development is also reflected in the activities of yarn and fabric producers, with local sportswear brands enjoying significant growth. One can be particularly proud of the cooperation with Tengda Exhibition, which is renowned for providing professional services for manufacturers and trading companies in the textile, fibre and various apparel segments. Their services range from fairs to sourcing events in China, Japan, Spain, Great Britain and Turkey.

The premiere of FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS will be held at Shanghaimart Exhibition Center on the 28th and 29th of September. Here too, a conscious decision was made for specifically choosing it as an influential trade fair and trading centre. At present, almost 1.000 companies from more than 20 countries and regions have set up offices and showrooms on site, most of them renowned industry experts from the textile and fabric branches.

Qualitative, informative & innovative: Shanghai fair borrows from the Look & Feel of PERFORMANCE DAYS
The FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS event team will transfer the already established concept of PERFORMANCE DAYS from Munich to Shanghai. This will lend the fair in China not only the Look & Feel of a familiar concept, but above all the same aspirations in terms of quality. And indeed with a total of 5.300 square metres, more than 100 Chinese and international exhibitors will have sufficient exhibition space. In line with this, the fair organisers wish to guarantee industry visitors to the fair a balanced assortment of top brands from the world of functional textiles.

The fair will focus on the latest trends and innovations from the world of textiles, yarns, membrane technologies and accessories for functional sportswear, workwear, performances wear and lifestyle wear. Demand is accordingly high, with top manufacturers such as Romrol, Sanchuan and Winsun confirming their participation along with other well-known brands such as Anta, Bosideng, Decathlon, Descente, Eral, Fila Hotwind, Icicle, Jeep, Kailas, Kappa, Li-Ning, Peace Bird, Peak, Semir, Skechers, Toread, Uniqulo, Zuczug and 361°, to name a few.

As is usual at the trade fair in Munich, there will also be an informative supporting program with exciting expert talks and discussion panels on sustainable and industry-relevant topics. The centrepiece of the fair, the PERFORMANCE FORUM, rounds off the comprehensive package. Materials from exhibitors curated on-site will be displayed on this specially designed platform. Trade fair general manager Marco Weichert had this to say: “We are thrilled to be starting the new year with such inspiring new projects. The launch of FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS in September is the result of many years of monitoring of the Asian market and its increasing demand for curated and high quality sustainable offerings. We are especially pleased about the partnership with Tengda Exhibition, who are real professionals in this field. We are absolutely convinced that the PERFORMANCE DAYS concept, which we will adopt in Shanghai, will be very well received by local trade fair visitors and exhibitors.”

Noel Tian, Managing Director, Tengda Exhibition, adds: “The functional apparel market in China is growing so fast, the brands here need one professional, focused and high class platform for functional textiles just like PERFORMANCE DAYS. We are really excited to launch FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS while adopting 100% the PERFORMANCE DAYS concept in the special new year 2021. It is a great honour to have this partnership with Design & Development GbmH Textile Consult and their world famous trade fair brand.“

FUNCTIONAL TEXTILES SHANGHAI by PERFORMANCE DAYS
September 28-29th, 2021
Shanghaimart Exhibition Center No.99 Xingyi Road,Chang Ning District,Shanghai China
Contact:
info@functionaltextilesshanghai.com or +86-21-60493344.

Source:

PERFORMANCE DAYS functional fabric fair

(c) Claudia Bitzer
05.01.2021

Telling good Stories - PR Challenges of the medium-sized Textile Industry

Interview with Claudia Bitzer, Owner Bitzer PR, Albstadt

The past year was not only a big economic challenge for many companies, but also in terms of communication - whether in advertising or in PR topics - new ground had to be broken. Contact restrictions up to a strict lockdown, the cancellation of many trade fairs, congresses or other event formats made it necessary to rethink.

Textination discussed it with Claudia Bitzer, owner of the PR agency of the same name in Albstadt, Baden-Württemberg. Her customers include medium-sized companies from the textile and clothing industry as well as machinery manufacturers, public clients and the media.

Interview with Claudia Bitzer, Owner Bitzer PR, Albstadt

The past year was not only a big economic challenge for many companies, but also in terms of communication - whether in advertising or in PR topics - new ground had to be broken. Contact restrictions up to a strict lockdown, the cancellation of many trade fairs, congresses or other event formats made it necessary to rethink.

Textination discussed it with Claudia Bitzer, owner of the PR agency of the same name in Albstadt, Baden-Württemberg. Her customers include medium-sized companies from the textile and clothing industry as well as machinery manufacturers, public clients and the media.

With your PR agency based in Albstadt, you have also been busy in the textile industry for a good 5 years. If you had to introduce yourself in 100 words to someone who doesn't know you: Why did you decide to become your own boss after working for an agency, and what distinguishes your work?
Actually, self-employment gave me a call: An acquaintance suggested that I take over the communication for his employer, a textile machine manufacturer in the Alb, as a freelancer. When I was on the phone, I had our ten-day-old son in my arms. I was also a PR consultant at Ketchum in Stuttgart. Because I was curious, I got to grips with the matter over the next few months. With success: The textile machines have turned out to be surprisingly tangible products, after all, they make the clothes that we wear on our bodies every day. From this my access to the textile industry developed, which I would call my home base today.

Because I serve various companies along the textile chain, I have an overall view of the industry and can offer overarching stories with different perspectives. I also have a weakness for complex, "dusty" topics, regardless of the industry. I can delve in them with devotion in order to present them vividly. That's why I would call myself a content specialist.

In addition to German, English, Spanish and French, you speak Swabian fluently. Why is it important to have regional roots when you work for export-oriented companies in the textile industry in Baden-Württemberg?
You got that about fluent Swabian from my website, right? (Laughs) But yes, it is very helpful if you can feel whether "gschwind" – Swabian for “pretty fast” - tolerates a delay or has to be dealt with immediately.

I think the Swabian is really important in terms of the mentality behind it. I grew up in the Alb, my father ran a medium-sized company of his own. I understand many things without a customer having to explain them to me.

For example, modesty in relation to one's own person. Especially in long-established family businesses, the owners play an important role. They bear a great responsibility, both in the company and at their location. Nevertheless, the focus is always on the entrepreneurial performance, the product that, manufactured somewhere in the Swabian province, can keep up with the German, European or global competition. That doesn't happen by itself, but requires courage, entrepreneurial spirit and a great deal of openness to new things, and that fascinates me. I also often notice that by the passion, that these leading family businesses bring with them, I am carried away.

Breaking new ground means being willing to make decisions, overcoming fears - and thus also having the courage to fail. Not every project can succeed. In retrospect, which entrepreneurial decision are you particularly glad to have made?
Apart from being self-employed? The first corona lockdown with home schooling and closed daycare centers was a big challenge. On the one hand, I was relieved that it became quieter on the customer side between the end of March and the beginning of June, otherwise it would not have been feasible either professionally or in terms of family. On the other hand, this silence scared me and I often asked myself whether self-employment was the right way to go.

In early summer, when the situation on all sides had stabilized somewhat, I tackled the problem head on: I looked for co-working spaces and took extensive further training in online marketing. Being honest, of course, these were business decisions. Fortunately, they are already paying off, even if I may sit alone in the office for now.

Is there any work you are particularly proud of? Which story moved you beyond normal and which thematic challenges do you love?
One project that I fondly remember is the communication referring to a repdigit anniversary one of my clients was celebrating. For this, I first put 111 years of the company’s history down on paper in weeks, no, months of archive work. Because I had delved so deeply into the subject, I came up with many ideas for the messages of the anniversary celebration. Fortunately, the client was quickly convinced. At some point we had a signet, a slogan and a really good story for the anniversary. Incidentally, we still benefit from the numerous proof points we worked out for the occasion in our product and corporate communications today.

In addition, the project has naturally deepened the relationship with this client. I also work closely with the advertising agency that accompanied the anniversary communication. I consider such long-term partnerships as a great asset.

Have the messages you want or need to communicate for your clients changed in Corona times? And what was the focus of your work in 2020?
Unsurprisingly, the focus of work in 2020 was on online communication. For almost all of my customers we will start planning and implementing new measures in this area in the coming year.

As for the messages, little has altered. This is certainly due to the fact that the meta-topics have remained the same. Take sustainability, definitely a long-running favorite in the textile industry, and the sub-topic regionality. In contrast to previous crises, the Corona pandemic has not sidelined these approaches, but intensified them because it has shown us how dependent we are on production abroad. The same applies to the issues of transparency and quality.

Precisely because the themes have stayed the same, the crucial part for me is to find a unique story within these permanent themes so as not to disappear into the big river. That requires empathy, creativity - and a good portion of diligence.

Moving away from the simple advertising message to storytelling - what recommendation would you give medium-sized companies in general regarding their communication for the coming year? Are there any special features that the textile industry in particular should consider?
I think that will go in the direction of "We are still there, and even stronger than before". After all, the crisis demanded a lot from everyone. But it is always a productive phase, because when it comes to a head, it forces us to develop further that otherwise would not have been initiated or at least would have been initiated later. Therefore, it can represent a turning point, definitely for the better.

Take digitization, which is the most obvious approach: the crisis has given rise to a boost in this area; the online shop was or is to be expanded, the service is to become more digital.

Apart from that, there are certain individual changes in every company that the crisis has brought about. You can have the courage to name and tell them, because these are stories that interest everyone.

Goodbye Facebook - good morning TikTok. Which social media platforms do you recommend to your clients and under what conditions should medium-sized companies get involved?
TikTok has so far been more of a topic that I discuss with my daughter, who is almost 12 years old. But seriously: I recently read in a study published by Hootsuite that at the beginning of 2020, less than ten percent of Germans were using TikTok. On Facebook, the user share is still over 60 percent. For that reason alone, we shouldn't simply dismiss Facebook.

When I discuss the topic of social media with my clients, it is important for me not to think from the channels. Sure, it's tempting, but other questions should be asked at the beginning: What is the long-term goal of the social media activities? What resources are available - and what budgets? By now it is well known that social media is an extensive field of activity in its own right, which ties up corresponding resources. In medium-sized businesses, where I rarely have access to a multi-headed marketing team, a solid strategy is the be-all and end-all. It must be very, very clear which target groups are to be addressed. Then I can talk about channels and choose the most important ones. This almost certainly includes LinkedIn and Xing, as well as Instagram and Facebook, the latter especially in an international environment. By the way, the evaluation is just as important, it tends to fall behind. The relationship between measured values and corporate goals is anything but trivial.

Trade fairs, events, press conferences and meetings - these have almost completely fallen by the wayside in 2020. How important do you consider face-to-face communication to be in the long term, and which channels and measures do you recommend to your customers to compensate for these losses?
Face-to-face contact remains important! Of course, we all realised last year that not every event has to be a face-to-face event. A video conference saves time and money and, with the right discipline, can be just as effective as a face-to-face meeting. Many service cases can also be solved by video telephony, no one has to travel around. I am therefore convinced that we will not return to the meeting in person culture we had before Corona, even if this will be possible again at some point.

That's why I advise my clients to take advantage of the digital opportunities that are opening up everywhere. At the moment, everyone is still a beginner, you can only learn. Take virtual trade fairs: This is a fundamentally different approach than the classic presence fair. There is no need for a large trade fair team that is ready from 6 a.m. to 8 p.m. There are no press appointments either. It is much more important to contact the visitors directly, i.e., to collect leads, to group the visitors and to stay in touch with them after the event by providing them with tailor-made content. Speaking of content: at the latest with such online events, it becomes clear how diverse content must be prepared. To pick up customers in the virtual space, you need graphics, videos, animations and much more.

Nevertheless, it will not work without direct, physical contact. I remain convinced that people buy from people. Video conferences work particularly well when the participants already know each other from real life. And the textile industry in particular thrives on haptics. I can never feel a yarn or a fabric digitally. Nor can I feel the production speed of a machine. With every revolution there is a slight breeze. You can't get that digitally.

 

The interview was conducted by Ines Chucholowius, CEO Textination GmbH

Koelnmesse 1 (c) Koelnmesse / imm cologne
29.09.2020

imm cologne "We make it happen"

“We make it happen” is the idea that is currently guiding the whole imm cologne team. As a message to imm cologne exhibitors and visitors, it underscores Koelnmesse’s firm commitment to the industry event and signals that imm cologne will be ready to welcome visitors on 18 January 2021. To increase the event’s reach further, the trade fair organisers in Cologne are working to extend it into the digital sphere with the new imm cologne @home platform.

“We make it happen” is the idea that is currently guiding the whole imm cologne team. As a message to imm cologne exhibitors and visitors, it underscores Koelnmesse’s firm commitment to the industry event and signals that imm cologne will be ready to welcome visitors on 18 January 2021. To increase the event’s reach further, the trade fair organisers in Cologne are working to extend it into the digital sphere with the new imm cologne @home platform.

“We at Koelnmesse believe firmly that everything is possible with our hygiene and safety concept #B-SAFE4business and a positive attitude,” explains Matthias Pollmann, Vice President Trade Fair Management at Koelnmesse. “This progressive attitude is one that many national and international exhibitors and visitors share with us. They are looking forward to networking at the emotional high point of the year for the industry – even if it is clear to everyone that many things will be different next year,” he adds.

Digital formats will ensure maximum reach
The second key challenge facing the team led by Matthias Pollmann and Claire Steinbrück is reaching those visitors who are unable to or do not want to travel to Cologne due to the pandemic. “By extending the trade fair into the digital sphere, we have the best opportunities to increase our reach. Digital reach will be used as a new success criterion for all our trade fairs going forward. It will no longer simply be about the numbers of exhibitors and visitors and where our visitors come from – we want to be measured in terms of our digital reach as well,” says Matthias Pollmann, as he explains the future strategy for imm cologne. “Our goal is to show how many contacts our exhibitors can generate globally in addition to the purely physical visitors,” adds Claire Steinbrück. “gamescom was something like our future lab for reaching consumers, and DMEXCO, which will be hosted this month, will be our blueprint for trade events. Based on our experiences with these two trade fairs, we will draw up a tailored digital strategy for imm cologne by the end of October,” says the trade fair management team, sketching out imm cologne’s evolution into a hybrid format.

Ready for launch: imm cologne @home is in beta
With the launch of the new imm cologne @home platform, the Interior Business Event is doing more than simply expanding business opportunities for its exhibitors. It will also reach a broad spectrum of visitors, creating a diverse range of further possibilities for interaction. The platform will be a forum for virtual exchanges between industry peers, for networking with relevant contacts and elevating business to the next level. In addition to a variety of live-streamed digital stages – including the highly respected talks forum The Stage – there will be open and thematically curated video chats in the virtual cafe, and online trade fair visitors will be able to experience exclusive new launches by imm cologne exhibitors in private showrooms.

Exhibitors to benefit directly from additional contacts and broader reach
Unlike standard webinar and video conferencing systems, imm cologne @home will offer exhibitors more than just the option to stream content – they will also be able to start one-to-one conversations with customers directly. imm cologne @home will thereby offer real networking opportunities, direct dialogues and real-time solutions – a decisive advantage for any exhibitor.

LivingKitchen visitors and exhibitors will also benefit from the new hybrid format. In addition to presenting events and talks programmes digitally, all the functionalities of the new platform will be made available for LivingKitchen as well. Visitors to the Interior Business Event will be able to access imm cologne @home as a website and an app. The platform is designed to serve as an information and communication hub between the industry events and as a digital trade fair for visitors and exhibitors.

Digital content by imm cologne and its exhibitors is crucial to the hybrid trade fair’s success
“By the end of October, we will decide which tools we will take from the large toolbox for DMEXCO and use for imm cologne. What our exhibitors think will play an important role in this. Everything that supports their business is crucial,” says Pollmann. He adds an appeal to the industry: “The path into a hybrid future is one that we cannot and do not want to take alone. In order to reach virtual visitors, it is vitally important that our exhibitors also produce digital content to accompany the content that we can generate as imm cologne. The same rule applies here as it does with a physical trade fair: We provide the platform and activate the visitors. But the products, the innovations, the stories – this is content that has to come from the exhibitors themselves.”

“You make it possible – we make it happen.”
It is crucial for imm cologne that both exhibitors and visitors realise that the trade fair can be a success for their companies, for the entire industry and for Germany and Europe as a hub for commerce and industry only if they themselves adopt the guiding idea behind imm cologne. “You make it possible – we make it happen,” is how Matthias Pollmann puts it in his invitation to the industry to join imm cologne on this journey.

Venue Messe Frakfurt (c) Mese Frankfurt GmbH
22.09.2020

Heimtextil 2021 to be held in May

The next Heimtextil has been postponed from January and will now be held concurrently with Techtextil and Texprocess 2021 in Frankfurt from 4 to 7 May 2021. This will result in exciting synergistic effects for the sector.
 
The current situation with respect to the corona pandemic and the associated international travel restrictions have caused Messe Frankfurt to postpone the next Heimtextil, the world’s biggest trade fair for home and contract textiles, from the planned dates in January until 4 to 7 May 2021.
     

The next Heimtextil has been postponed from January and will now be held concurrently with Techtextil and Texprocess 2021 in Frankfurt from 4 to 7 May 2021. This will result in exciting synergistic effects for the sector.
 
The current situation with respect to the corona pandemic and the associated international travel restrictions have caused Messe Frankfurt to postpone the next Heimtextil, the world’s biggest trade fair for home and contract textiles, from the planned dates in January until 4 to 7 May 2021.
     
“The bulk of the international home and contract textiles sector want us to hold Heimtextil 2021. Many companies are hoping to give their businesses a boost by taking part in the fair following the restart. And we consider it a greater obligation than ever before that we play our part in this”, explains Detlef Braun, Member of the Executive Board of Messe Frankfurt. “However, the current travel restrictions and the renewed increase in the number of infections represent a big hurdle for our very international trade fair. We are in constant contact with our exhibitors and the appropriate authorities and will do everything in our power to ensure a safe and successful Heimtextil 2021.”

Over 90 percent of exhibitors come to Heimtextil in Frankfurt from outside Germany. As part of the preparatory work for an international trade fair of this kind in January, it is necessary, for example, to commission stand-construction companies, ship the goods and book flights and hotels in September. Thus, in view of the current travel restrictions, holding Heimtextil 2021 in May instead of January offers greater planning certainty for all involved.
 
“The trend-oriented order cycles of the home and contract textiles sector require an annual event towards the beginning of the year. Techtextil and Texprocess are biennial trade fairs and are next due to be held in May 2021. For Heimtextil, this is an opportunity to join forces with the two internationally successful textile trade fairs and present the entire textile value chain simultaneously at Frankfurt Fair and Exhibition Centre”, says Olaf Schmidt, Vice President Textiles and Textile Technologies.

Additionally, holding Heimtextil concurrently with Techtextil, the leading international trade fair for technical textiles and nonwovens, and Texprocess, the leading international trade fair for processing textile and flexible materials, offers a host of exciting synergistic effects for the sector.

The close proximity to suppliers and buyers of technical textiles and nonwovens with innovative functionalities, as well as machines and the latest technologies for processing textile and flexible materials, is certain to generate interesting new perspectives for both visitors and exhibitors of Heimtextil. Indeed, the two textile fairs already aim at the home-textile sector with the ‘Hometech’ segment.
 
“We are confident that the situation with respect to the corona pandemic will have eased significantly by May, next year, and are looking forward to holding a successful and safe event together with our partners from the sector”, says Olaf Schmidt.

NEU: Nextrade - the digital marketplace
For the first time, Messe Frankfurt will provide a supplementary digital service in connection with Heimtextil 2021: Nextrade, an order and data-management portal offering new opportunities through digital 24/7 business relationships between trade-fair participants, especially against the background of the Covid-19 pandemic. There, dealers can place their orders with suppliers around the clock and, therefore, do so independently of any official pandemic regulations applying at the time. Nextrade also offers suppliers completely new sales and distribution channels, especially internationally. Nextrade was launched in conjunction with the Ambiente, Tendence and Nordstil consumer-goods and lifestyle trade fairs. As the first digital B2B market place for home and living, the portal brings together demand and supply from the whole sector and thus produces great value added for both sides:: www.nextrade.market

Techtextil / Texprocess
At the biennial Techtextil, the leading international trade fair for the sector in Frankfurt am Main, international exhibitors present the complete spectrum of technical textiles, functional apparel textiles and textile technologies for all areas of application. Techtextil is held concurrently with Texprocess, the leading trade for the garment and textile processing industry, which is aimed primarily at manufacturers of garments, fashions, upholstered furniture and leather products.

More information:
Heimtextil 2021
Source:

Messe Frankfurt GmbH

Intertextile 1 (c) Messe Frankfurt / Intertextile Shanghai Apparel Fabrics
15.09.2020

Intertextile Apparel’s digitised Solutions reconnect suppliers and buyers

The organisers of Intertextile Shanghai Apparel Fabrics are determined to make use of digitised solutions and provide support for exhibitors and visitors who originally intended to participate in the Spring Edition of Intertextile in Shanghai this March, as well as those unable to join the upcoming Autumn Edition from 23 – 25 September. This month’s fair is expecting about 3,400 exhibitors from over 20 countries and regions. With the Intertextile mobile app, an online business matching platform and more, Intertextile continues to utilise its diverse network in the textile industry to help address sourcing needs and generate new business opportunities.

The organisers of Intertextile Shanghai Apparel Fabrics are determined to make use of digitised solutions and provide support for exhibitors and visitors who originally intended to participate in the Spring Edition of Intertextile in Shanghai this March, as well as those unable to join the upcoming Autumn Edition from 23 – 25 September. This month’s fair is expecting about 3,400 exhibitors from over 20 countries and regions. With the Intertextile mobile app, an online business matching platform and more, Intertextile continues to utilise its diverse network in the textile industry to help address sourcing needs and generate new business opportunities.

“While we have been closely in touch with overseas exhibitors and visitors to prepare for the Autumn Edition of Intertextile, we are mindful that some may not be able to travel to China in September. We understand that alternative solutions are necessary at this time to help our exhibitors and visitors overcome the obstacles set by the outbreak of COVID-19, thus we have evaluated the online tools and services we currently have, as well as sought new ways to digitally connect the industry,” said Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd.

“Our digitised solutions will cater for all scenarios – domestic and overseas suppliers and buyers who have been eager to connect with each other since missing out on the Spring Edition of Intertextile, while serving as pre-event promotion, business and networking opportunities for the Autumn Edition. This will facilitate a seamless exchange of information for doing international business online and offline before, during and after the fair to truly support the industry’s recovery,” continued Ms Wen.

Maximising brands’ exposure and business opportunities:
Intertextile’s digitised solutions will allow exhibitors to gain access to its valuable database – more than 100,000 buyers from over 100 countries and regions. To reach out to domestic buyers, exhibitors can download Intertextile’s mobile app and proactively upload product information and photos. They can interact with buyers by sharing their latest business updates, developments and sales promotions. Exhibitors will also have access to buyers’ contacts so that they can schedule online or onsite meetings in advance via the app’s built-in messenger function. The mobile app contains information about the fair, such as map, traffic and fringe programme updates, making it an all-in-one tool for exhibitors to enjoy convenience at the fair while gaining extra exposure not limited to the 3-day show period.

As a special measure in response to COVID-19, Intertextile is extending its offer for exhibitors and visitors to access its online business matching platform, Connect PLUS, which is normally only used to schedule onsite business meetings in advance of the fair. Connect PLUS is now available for online business matching before and after the fair. Based on data-driven intelligent recommendations, exhibitors can check out overseas buyer profiles from Intertextile’s valuable database and proactively send out requests to connect. With instant messaging and video call functions, this platform will be useful for exhibitors to connect with overseas buyers who are unable to attend Intertextile, serving as an ideal tool for post-event business matching and for enhancing sourcing efficiency. Sponsorship packages are also available for exhibitors to advertise on the platform and increase their exposure.

For more details about Intertextile’s digitised solutions, please visit: https://intertextile-shanghai-apparel-fabrics-autumn.hk.messefrankfurt.com/shanghai/en/Online_Platforms.html

Online content for overseas participants
The team at Intertextile is preparing for more pre-event content sharing in the form of webinars called the ‘Textile e-Dialogue’ series. By promoting exhibitors’ pre-event webinars through the fair’s e-newsletters and website, this will allow the online audience to catch up with the latest industry news while being able to interact with exhibitors via Q&A sessions.

During the fair, fringe programme events such as product presentations will also be livestreamed with real-time Q&A for onsite buyers and online audience. Presentations will be recorded and made available for viewing and sharing on social media platforms, so that overseas exhibitors and buyers in different time zones can learn about the fair’s highlights at their convenience.

Intertextile Shanghai Apparel Fabrics – Autumn Edition 2020 will be held concurrently with Yarn Expo Autumn, CHIC and PH Value from 23 – 25 September at the National Exhibition and Convention Center (Shanghai). The fair is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre.

Photo: pixabay
08.09.2020

German Trade Fairs start again in September

  • 84 exhibitions still planned until the end of the year

After a shutdown of almost six months due to the Corona pandemic, major exhibitions for trade visitors and the general public will be held again in Germany from September onwards, often in modified formats and sometimes with digital supplements.
 
“Many exhibitors and visitors are waiting for trade fairs to restart, because they will once again stimulate demand through the presentation of innovations and personal trust-building communication,” explains Jörn Holtmeier, Managing Director of AUMA – Association of the German Trade Fair Industry, the importance of the restart for the German economy.
 

  • 84 exhibitions still planned until the end of the year

After a shutdown of almost six months due to the Corona pandemic, major exhibitions for trade visitors and the general public will be held again in Germany from September onwards, often in modified formats and sometimes with digital supplements.
 
“Many exhibitors and visitors are waiting for trade fairs to restart, because they will once again stimulate demand through the presentation of innovations and personal trust-building communication,” explains Jörn Holtmeier, Managing Director of AUMA – Association of the German Trade Fair Industry, the importance of the restart for the German economy.
 
“Through their participation exhibitors and visitors show that they expect high benefits from trade fairs even under altered conditions. In addition to business success, side-effects for companies such as image building are included, for example through showing innovative force, or being present in trade media or by direct exchange of experience within the industry.”

Caravan Salon is the largest exhibition to kick off
Twelve exhibitions are planned in September alone, including several international events, from the CARAVAN SALON in Dusseldorf as the largest show to restart, the compact version of the IFA Berlin right in the first week of September to the INTERBOOT in Friedrichshafen at the end of the month.

Messe Dusseldorf’s President & CEO Wolfram N. Diener, is looking forward to the restart of trade fair operations in Germany: “We want to signalise: Trade fairs can work in corona times, too. In close cooperation with authorities, partners and customers, we have realised the CARAVAN SALON 2020 under high hygiene and safety standards. The result: Around 350 exhibitors in eleven exhibition halls are presenting the entire spectrum of mobile travel.”

Exhibitions are not major events
The trade fair industry is not affected by the extension of the ban on major events in Germany by the Prime Minister’s Conference on 27 August 2020. Trade fairs have already been considered separately since 6 May 2020. Accordingly, a total of 84 exhibitions listed by AUMA, are currently planned for the months of September to December, 47 of them with international or national relevance and 37 with regional relevance. Dates for trade fairs, taking place in the near future are listed by AUMA at www.auma.de/Exhibition-Data.

Comprehensive concepts for health protection, which are approved by the responsible health authorities, are the basis for the industry meetings. “The trade fair organizers are doing everything possible to create safe and promising conditions for exhibitors and visitors. Size and quality of the exhibition grounds offer very good conditions for implementing hygiene and distance regulations”, says AUMA Managing Director Jörn Holtmeier.

AUMA has listed the key points of the protective measures as well as the safety concepts for all exhibition sites in Germany on its website at https://www.auma.de/en/exhibit/legal-matters/hygiene-and-distance-concepts-at-trade-fairs-in-Germany.

AUMA Chairman Philip Harting: "Those who focus on trade fairs can gain market shares”
"The principle is: Whoever dares wins. Anyone who bets on trade fairs in the coming months will have an earlier chance than others to receive a direct, unfiltered response to innovations, because at trade fairs customers can check and test the product. Once the customer is convinced of the quality, he simply decides faster.

Winning new customers in particular is extremely difficult with the help of digital formats. Many companies have experienced this in recent weeks and months. Along the way an exhibitor also gets valuable advice for the enhancement of his products". And, according to Harting, those who exhibit at trade shows find suitable cooperation partners faster, both professionally and personally, to help them weather the crisis better. Last but not least, he says, one can initiate urgently needed business deals, perhaps not as extensive as usual, but small orders often enough turn into large ones in the medium term.

Trade fairs offer just as great a benefit to visitors in the current situation. The AUMA Chairman: "Trade fair visitors can personally negotiate with potential new suppliers at an early stage, experience technology and design innovations earlier than others. And they may find suggestions on how retailer can inspire hesitant consumers".

07.07.2020

Mayer & Cie.: “COVID-19 - A Challenge without a Blueprint”

Interview with Wolfgang Müller, Head of Sales & Service at Mayer & Cie. GmbH & Co. KG

At least Europe seems to be able to breathe a sigh of relief after weeks of lockdown during the corona pandemic. The textile industry, an industry that has lived globalisation for so many years, is facing the challenge of maintaining its place in the new normal and building on its previous performance as quickly as possible.

Textination talked to three company representatives along the textile chain about personal and operational experiences.

Wolfgang Müller, Head of Sales & Service at Mayer & Cie. GmbH & Co. KG will start the three-part series. The world market leader for circular knitting machines, founded in 1905 in Albstadt / Baden-Württemberg, employs around 400 people worldwide and today offers an international network of more than 80 sales and service representatives.

Interview with Wolfgang Müller, Head of Sales & Service at Mayer & Cie. GmbH & Co. KG

At least Europe seems to be able to breathe a sigh of relief after weeks of lockdown during the corona pandemic. The textile industry, an industry that has lived globalisation for so many years, is facing the challenge of maintaining its place in the new normal and building on its previous performance as quickly as possible.

Textination talked to three company representatives along the textile chain about personal and operational experiences.

Wolfgang Müller, Head of Sales & Service at Mayer & Cie. GmbH & Co. KG will start the three-part series. The world market leader for circular knitting machines, founded in 1905 in Albstadt / Baden-Württemberg, employs around 400 people worldwide and today offers an international network of more than 80 sales and service representatives.

How have you felt about the corona era to date - as a company and personally?
What would you on no account want to go through again and what might you even consider maintaining on a daily basis?

The corona era is a challenge without a blueprint. Because it is not an economic crisis as previously understood we have no tried and tested solutions with which to react to the situation. Nevertheless, and this is my personal opinion, there is never only a downside even though the pandemic situation has, of course, had the worst conceivable effect on our order intake.
A positive aspect is that we are forced to deal with issues we would otherwise have put off until the future. Web meetings and virtual trade fairs instead of travelling half way round the world. We can use the time gained to optimise our processes.
When the lockdown began I personally had more time for myself and a few hours more sleep than otherwise. But that positive side effect is already history.    
          
What has the pandemic meant for your company so far?
Let me go back a little further. The trade dispute between the United States and China and many other, smaller local conflicts led to the textile machinery market having faced an understandably most reluctant client base since 2018. After this rather lengthy lean period we noted from the beginning of 2020 a growing inclination to invest once more. Of course, corona abruptly interrupted that trend. So the pandemic hit us at a time when the industry was recovering. We now have a steady order intake once more, but at a lower level than we need if we are to fully utilise our production capacity. So after the summer holidays we will switch to short-time working until the situation is back to normal.
 
What adjustments or innovations to your product portfolio have you felt obliged by the pandemic to undertake?
Contact and travel bans have not only shown us how useful video conferences are; they have also demonstrated most vividly how important digital solutions are – and that we need to work on them intensively. Prior to the corona outbreak, we invested a great deal of time and knowledge in this area so that we were able to unveil knitlink at the 2019 ITMA 2019.
A Web shop for spare parts and our new service approach are both based on knitlink. Using a ticket system that we are developing from our CRM system along with digital measures in service support we can assist our customers faster and at less expense than previously. In addition, our customers will in future be able to record and analyse the production data of their Mayer circular knitting machines.

What are your views on global supply chains in the future, and will you be drawing consequences for your procurement policy?
We as suppliers noticed at the outset of the corona crisis in March that the desire for short supply chains on the part of clothing manufacturers was leading to more orders from countries closer to Europe. Now that the situation is hopefully starting to ease off, this trend is still apparent.
As for our own supply chain, throughout the entire lockdown phase we have had gratifyingly few problems and no downtimes whatever.
 
How do you rate the importance of partnerships within the industry in the future?
Does Covid-19 have the potential to promote the creation of new cooperation arrangements in the industry? Or have they already taken shape?

Cooperation arrangements can be a great enrichment. For over a year and a half we have been collaborating with a design studio in Amsterdam. Our partner Byborre not only develops designs of its own; it also supports sportswear and clothing manufacturers step by step in developing their textiles.
The customer uses his own partners and suppliers while Byborre supplies the machinery and parameters needed to manufacture the desired fabrics.
Byborre could be described as a kind of “translator,” interpreting between us, the machine manufacturers, and those who use the fabrics that are made on our machines.
We as engineers know of course what our machines are capable of accomplishing. Jointly with Byborre we coax new designs and uses out of these capabilities.
Apart from that we cooperate in various bodies such as the VDMA’s Marketing and Trade Fair Committee.
These, however, are not cooperation arrangements arising from or as a consequence of Covid-19. We have no such cooperation to report.

What initiatives or approaches for your industry would you welcome for the near future?
A positive mention must be made of offers by the state government to assist with digitisation projects that we must all take forward.
A strengthening of regional production would also be desirable. That said, even I cannot imagine how that could be achieved other than for high-quality or niche products.

What would you like to see as part of the German textile industry?
Do you feel that the status of the German textile industry has changed as a result of the pandemic, especially in respect of public procurement?

Although “textile” is part of our description as textile machinery manufacturers, our actual home is in the second part of the name – in mechanical engineering. Its status in Germany is, as is known, very high.
That of the textile industry is, from my external vantage point, unchanged. At the beginning of April, when face masks were desperately sought, there were many good intentions, but German firms that offered to manufacture them were refused long-term assurances by the government.
So naturally nobody invested in the idea and everything will probably remain as it is, with the price reigning supreme and competition continuing unabated.

Until now the big issues have been globalisation, sustainability / climate change / environmental protection, digitisation, the labour market situation and so on.
Where do they stand now and how must we rate them against the backdrop of the Covid-19 pandemic?

The overriding issue right now is Covid-19, and everything else is subordinated to it. At the same time it functions like a magnifying glass. Take precarious jobs, for example. The high rates of infection in abattoirs have meant that they can no longer be ignored. Covid-19 has also created facts in respect of environmental protection. Next to nobody is flying, people are working from home and doing less shopping. That leads to lower emissions. The ailing global economy is a blessing for the planet. Germany too is likely to be on climate target for 2020; without corona we would have failed to do so. As for globalisation, it is at least marking time as regional production fills part of the bill.
How long that will continue to be the case remains to be seen, of course, but it is clear that we can be extremely flexible if we need to be.
 
What lessons are to be learnt in respect of these targets for the post-corona era?
There is unlikely to be a “post-corona era” inasmuch as we will no longer get rid of the virus. We must learn to cope with it.
The virus or rather the restrictions it has imposed on us have forced us to be creative. We must deal with existing processes differently – both in private life and professionally. By that I mean such everyday activities as shopping as well as Web meetings and working at home, which was not previously a widespread option at our company. They have certainly made us more efficient.
Another realisation applies to us as an SME just as it does to politics. We have an opportunity to master the crisis and maybe even gain in strength and size from it. But only because we have invested sensibly when times were good and above all managed our business soundly and solidly.

This interview was conducted by Ines Chucholowius, CEO Textination GmbH

Source:

Textination GmbH

Photo: Pixabay
24.03.2020

Coronavirus: Cancellations and Postponements of German Exhibitions May Cost up to 3 Billion Euro

  • Calculation by AUMA - Association of the German Trade Fair Industry concerning the macroeconomic impact for Germany based on ifo-survey

Germany as a trade fair venue has already been hit hard by cancellations and postponements of trade fairs. Trade fair organisers and service providers like booth constructors are already suffering from heavy financial losses. Many other branches of business are affected as well, especially the hotel and catering industry, the transport industry and numerous local suppliers and contractors. These industries are suffering considerable losses in sales with a direct impact on employees. Due to sales losses the tax revenue will fail, hence cities or regions are directly affected economically.

  • Calculation by AUMA - Association of the German Trade Fair Industry concerning the macroeconomic impact for Germany based on ifo-survey

Germany as a trade fair venue has already been hit hard by cancellations and postponements of trade fairs. Trade fair organisers and service providers like booth constructors are already suffering from heavy financial losses. Many other branches of business are affected as well, especially the hotel and catering industry, the transport industry and numerous local suppliers and contractors. These industries are suffering considerable losses in sales with a direct impact on employees. Due to sales losses the tax revenue will fail, hence cities or regions are directly affected economically.

AUMA’s Institute of the German Trade Fair Industry has forecasted the consequences for Germany for the first time based on the calculation of the ifo Institut in regard to the macroeconomic relevance of German trade fairs in 2018.

Thus a loss of about three billion Euro for the national economy is to be expected – just by cancellations and postponements of trade fairs. This affects more than 24,000 jobs and tax authorities will miss over 470 million Euro of tax revenue.

These sums do not include lost sales of companies, which had expected to generate turnover during the trade fair. These figures are many times higher than the above-mentioned sums and can only be substituted to a limited extent through other measures. No other marketing device is able to represent a company and its products as comprehensively as the personal contact.

“Almost all plans for trade fairs during the next months are null and void. Organisers, exhibitors, visitors and contractors are losing any planning reliability. They have high up-front costs without the prospect of any benefit or they suffer from severe and acute loss of sales. The trade fairs’ annual contribution of more than 28 billion Euro to the national economy could decrease by 10%. It has to be made sure that the (German) economy – particularly small and medium-sized enterprises – in future will be able to utilise the highly effective instrument called “Messe” (trade fair) and can continue cooperating with potent contractors. Without governmental support this can hardly be realised, despite great efforts of the exhibition industry itself.”

Germany is number one worldwide in terms of organising international trade fairs. Annually 160 to 180 international trade fairs take place in Germany, with 180.000 exhibitors and ten million visitors. Partners from all over the world meet up on German exhibition sites.

German exhibiting companies are investing almost half of their b2b communication budgets in trade fair participations. The expenses of exhibitors and visitors for trade fairs in Germany result in macroeconomic production effects of more than 28 billion Euro. More than 230,000 jobs are ensured by the organisation of trade fairs. Tax revenues based on trade fairs sum up to approx. 4.5 billion Euro annually.

More information:
trade fairs Coronavirus
Source:

AUMA Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e.V.

TV TecSTyle Visions proved its status as a leading trade fair of the European textile decoration industry in an impressive way. (c) Messe Stuttgart
11.02.2020

TV TECSTYLE VISIONS: IMPRESSIVE CONFIRMATION OF STATUS AS LEADING TRADE FAIR

  • High internationality and excellent visitor quality ensure top ra-tings

The trade fair combination for visual communication and haptic adver-tising, EXPO 4.0, was an impressive event with 421 exhibitors and 12,518 visitors held from 30 January to 1 February 2020 in Stuttgart:

  • High internationality and excellent visitor quality ensure top ra-tings

The trade fair combination for visual communication and haptic adver-tising, EXPO 4.0, was an impressive event with 421 exhibitors and 12,518 visitors held from 30 January to 1 February 2020 in Stuttgart:
TV TecStyle Visions, trade fair for textile decoration and promotion, enriched the trade fair combination with a top-class exhibitor offering, high internationality and an accompanying programme characterised by innovations and know-how transfer. It proved its status as a leading trade fair for the European textile decoration industry in an impressive way: 262 exhibitors, including all relevant companies from the exhibition segments textiles and technology, mark the importance as a European industry get-together every two years in Stuttgart. The leading trade fair confronts the uncertain European market situation and uncertainties in trade, the number of exhibitors remained almost constant compared to the previous event (2018: 270). The 126 international exhibitors came from 21 countries to Stuttgart. The top 5 countries of origin are Germany, Great Britain, Spain, Poland and Italy.
 
Many decision-makers from the Germany/Austria/Switzerland region
Within the framework of TV TecStyle Visions the visitors were particularly interested in the different printing processes, embroidery and textiles. The EXPO 4.0 trade fair combination attracted 17 per cent international visitors from 50 countries to Stuttgart. The appeal of the leading European trade fair is manifested with the top visitor countries Switzerland and Austria. 35 percent of all visitors to TV TecStyle Visions travelled more than 300 kilometres to Stuttgart.

The quality of the visitors has been a reliable constant for years: four out of five visitors are actively involved in purchasing and procurement decisions, 87 percent have concrete intentions to invest and 84 percent of the visitors want to invest in the next 12 months. An overall rating of the trade fair combination of 2.0 ("good") and a return visit rate for 4 out of 5 visitors highlight the positive synergy effects created by the parallel timing of the three trade fairs in the trade fair combination EXPO 4.0. This is also reflected in the amount of time visitors spend at the event - on average 4.8 hours at the three trade fairs.
 
Comprehensive accompanying programme
Apart from the exhibition offering, TV TecStyle Visions has been convincing for years with a comprehensive accompanying programme. Not only real innovations and trends that move the industry are showcased at the stands. At this year's trade fair the TecCheck Area acts as a look into the near future. In the digital microfactory nine companies demonstrated the possibilities of digitalisation in production under the coordination of DITF (German Institutes for Textile and Fibre Research, Denkendorf). A polo-shirt was made in one hour, from the 3D design and conception, through to the printing, thermosetting, cutting and making-up of the garment. The trend topics of the industry and the degree of innovation were also shown in the forum, such as the option of personalisation and automation in textile finishing/textile decoration/garment decoration. The TecStyle Fashion Show, the forum and also Charlie's Corner gave visitors a platform to exchange information and ideas and for know-how transfer, as well as another presentation possibility for the exhibitors.
 
The next TV TecStyle Visions takes place in the EXPO 4.0 trade fair combination with WETEC and GiveADays in two years. The dates 10 to 12 February 2022 are currently reserved.

imm cologne 2020 © Koelnmesse GmbH / imm cologne / Thomas Klerx
21.01.2020

imm cologne 2020: Ready for better living

  • The industry kicks off the new year with a dynamic start

imm cologne drew to a close on 19 January 2020, with positive overall results. More than 128,000 visitors (including estimates for the last day of the trade fair) attended the event to find inspiration from the industry. Going against the trend for other industry trade fairs held early in the year, imm cologne achieved an increase in visitors compared to the most recent similar edition of the event (2018: 125,000 visitors).

  • The industry kicks off the new year with a dynamic start

imm cologne drew to a close on 19 January 2020, with positive overall results. More than 128,000 visitors (including estimates for the last day of the trade fair) attended the event to find inspiration from the industry. Going against the trend for other industry trade fairs held early in the year, imm cologne achieved an increase in visitors compared to the most recent similar edition of the event (2018: 125,000 visitors).

As in previous years, imm cologne also had a very strong international profile. Of the 82,000 trade visitors (2018: 80,704) around 50 per cent came from outside Germany. Despite the concentration visible in the German wholesale and retail trade, the event recorded a small rise in domestic trade visitors, again bucking the trend in recent years. “With these results, imm cologne not only underscores its prominent position in the global business; the increase in planners, architects and contract furnishers from Germany further emphasises its importance for the German market,” said Gerald Böse, President and Chief Executive Officer of Koelnmesse. The Managing Director of the Association of the German Furniture Industry, Jan Kurth, also gave the event a highly positive verdict: “For the exhibitors, imm cologne was a commercially successful trade fair that allowed the industry to make an excellent start to the 2020 furniture year. Cologne has once again demonstrated its significance as a platform for contacts and inspiration but also as an ordering fair. Together with all those involved, we will continue to strengthen the importance of this key event in a transforming market environment.”
 
The eight most important living trends of imm cologne 2020
How we live is important to us. An ever increasing number of people are considering how they can live and reside more sustainably, where they will live, with whom they will live, how their apartment should look so they can feel at home there and what the furnishings of their homes say about them. The international interiors show imm cologne is a mirror image of current interiors trends and demonstrates the inventiveness of furniture makers.

Interior design is currently becoming increasingly cosy, and the theme of comfort appears to be dominating not only private living space, but also property and hospitality areas. Following the bathroom, the entrance area is now also being discovered as an object of design. The wish for a good interior design appears to become all the more important, the more one wishes to or is forced to limit oneself to a few, high-quality furnishing elements. This is because, conscious limitation toa little is one of the trends characterising contemporary interior design.

Like in fashion, the pendulum seems to be moving from "more and more and cheaper and cheaper" toward a relative orientation to quality. In the process, there seem to be two stylistically and qualitatively differentiating main directions: while the interiors culture characterised by the design scene continues to prefer a reduced, simpler language of form with natural expression and materials, more glamour is called for in more traditional and in fashionable interiors worlds: it should be refined, be originally expressive and possess classic charm.

Yes, living is becoming more important. This is also an increasingly decisive factor for how life is organised, with concepts like co-working and co-living, the patchwork house or urban gardens. More thought is also being given to the things we bond ourselves with, and we tend to look twice before a decision is made in favour of a good piece. An orientation to quality does not necessarily exclude the search for bargains. While one person might research prices, the other researches the previous life of the item of furniture, including the origin of the materials, recycling capability and general harmlessness with regard to nature, climate and social standards. All agree that we want to live better: more comfortably, more stylishly, using space more effectively, more colourfully, smarter and more sustainably.

More natural living   
An ever increasing number of people are seriously attempting to change their consumer behaviour in order to initiate a trend turnaround toward a sustainable society. Consumer decisions with regard to mobility, mobile phone or nutrition, just as much as for furniture, are being increasingly evaluated under the aspect of climate neutrality. The story behind the product, the storytelling, is thus becoming more important all the time. This means that natural materials and solid wood are preferred in the home, not only for reasons of cosiness, but also with an eye to ecological considerations. Supporting decorative items, such as plants, untreated fabrics and indoor greenhouses are becoming important furnishing elements for home design and are also conceived of as statements. Furniture of high design quality also holds the promise of sustainability.

Wood and natural materials, but also lightweight design and recycling materials are being used everywhere where they are functional, meaning also for products that are usually manufactured from other materials. Bamboo is being tried out as an alternative to wood, just as much as plastic-reinforced paper as a leather-like upholstery fabric. Wickerwork of rattan, willow or bamboo brings a winter garden feeling into the house. The longing for natural living is keeping the trend toward Scandinavian design alive. It is after all associated with a near-natural, uncomplicated and original, rustic lifestyle, which is expressed in the traditionally simple design cultivated in the 20th century.

Greener living
We increasingly want to be close to nature: no new apartments are being built without balconies; apartments and houses with access to gardens or patios are in high demand, especially in urban areas. These touchpoints with nature are now also becoming an integral part of our homes, with patios taking on the role of a second living room. In the wake of the "Indoor – Outdoor" trend, weatherproof outdoor furniture now not only looks like it comes from the living room, it is also used there! Elegant materials and high-tech textiles also make it possible for them to be used indoors. An aesthetic difference is hardly recognisable in the upper price segment and, in the case of the new indoor/outdoor furniture, the comfort of use is also increasingly comparable. In the case of outdoor colours, the colour grey seems to have passed its zenith. White positioned itself as the base colour for outdoor furniture at the spoga-gafa trade fair in Cologne.

The furniture that suits this trend in some cases resembles that from the trend of more natural living: bamboo and wickerwork furniture is popular, but wicker armchairs of high-tech materials and more fashionable accents are also opportune. Plants are found as accessories not only in pots, but also on wallpaper. Green can be found in all shades.
 
Smarter Living  
Can we use an app to grow herbs? Can computers nurture plants to improve air quality? Does the climate have an impact on building services? Does a smart control system switch off the lights and the coffee machine when you leave the house? Smart applications are becoming ever more diverse, reliable and easy to use and can be tailored increasingly precisely to the specific needs of residents. As a result, smart technologies are increasingly playing a key role in architecture. Whether computer-controlled optimisation of indoor air quality, the innovative control and operation of shower toilets or the anticipatory and energy-optimised regulating of room temperature, smart technology is being increasingly integrated into the way we live.

Lamps that serve as Bluetooth loudspeakers; night tables with cordless mobile phone charging stations; cabinets that provide mood lighting; mirror cabinets with multimedia function, tables that adjust to our ideal amount of movement and sofas that note the individual favourite seating position; lights that help us fall asleep and beds that nudge us gently into another position when we snore. Technology is becoming an integral, ideally inconspicuous element of furniture.

More efficient living
Rising rents and smaller homes will continue to drive the demand for space-saving furniture. The first wave of the trend toward tidiness and renunciation aesthetics has already reached us from the USA and Asia. Renouncing consumption and restricting ourselves to the essential things in life are strategies for creating order in the home. And more and more people are finding this approach extremely beneficial. Order is trendy, so anything else is once again “uncool”. Quality over quantity could therefore be the perfect home furnishing philosophy for many people, especially as it is also consistent with the desire for natural living.
          
A trend for some time now has been small and compact sofas and armchairs with a design often oriented to classic typologies. Even more sought after in future will be affordable system furniture and compact individual items, which are scalable (adaptable to different room dimensions), variable (pull-out technology, etc.) and versatile. Life on a second level is also becoming trendy; the high sleeper is making a comeback. In view of the wide range of applications for such furniture systems, from the mini-apartment to the loft, suppliers are, however, attaching great importance to modern aesthetics in an urban living style that goes far beyond any teenager’s bedroom atmosphere.

Living more comfortably
We are worth it! Comfort is written in capital letters in every home (no matter how small), especially in the bedroom. However, investments are also being made in the bathroom and seating furniture. Comfort also involves several standards of building services; keywords here include the heated car seat, heated or cooled rooms. Compact, design-oriented seating, such as two-seater sofas or armchairs, is the trend in the upper product segment. Here, special attention is paid to ergonomics. Console table, wall rest tables or small shelves not only assure a sense of order in everyday life, but are instead an integral element of interior design.
          
And the favourite place for a comfortable hammock is found not only in the garden. It began with stools, and now bench seats, with and without backrests, have also been given soft upholstery to add a comfortable highlight to the kitchen and dining area. For sofas, the trend is toward a platform raised off the floor, which lifts the cushions to a higher level, as well as toward individualisation and adjustability. Integrated occasional tables are a theme.

Living without limits
The requirements of living are currently changing quite rapidly. More sophisticated singles apartments with a scarce offering of space and a lifestyle that also seeks freedom from conventions when it comes to furnishings are reinforcing the trend toward generously dimensioned one-room apartments with a loft feeling. These are complemented by one or two work rooms or bedrooms as needed. The flowing into one another of the rooms leads to a need for multifunctional furniture that marks living areas or delimits them from one another. Kitchen and living merge, the bathroom remains separate, if also, at least in the high price range, "en suite" and a little bit bigger. Instead of separate rooms, modern apartments present an open spatial structure, and compartmentalised apartments in old buildings are "aired out" through the removal of wall elements. Winter gardens and converted attics open up bright spaces, and generously dimensioned window fronts, ideally opening without thresholds, also optically expand the space outwards.

With the exception of built-in cabinets, single items of furniture are called for. Consistent collections and walls of cabinets in the living room encumber the feeling of freedom too much; mix & match is better suited. However, the single items of furniture must be combinable to this purpose. Finding the right balance in the design, autonomous, but not extroverted, pleasing but not boring, is the art of this furniture with classic qualities. Multifunctional furniture like tables that function convincingly as a workplace and dining area, freestanding sofas, cabinets that function as storage space and wall elements, room partitions that enable functions on both sides (like integrating the pivoting monitor that can be used from both sides), mobile furniture for indoors and outdoors; these are the heroes of living without limits.

Colourful living
Among the colour trends in interior design, brown is surely the one with the strongest impact, because it can be used both neutrally and in an avant garde fashion. On the whole, shades of brown are responsible for cosiness and are therefore currently very popular. While things are very harmonious in the range from greige through taupe to moor oak, the combination of, for example, nougat brown with other, mostly reserved colours (meaning not used in neon or pastel) ranging from orange to turquoise is also quite bold. However, whether with green, pink, purple or brown, colour brings glamour into the apartment. Dark wood shades, reminiscent of Art Deco or Danish modernity, with gold, brass or other metallic accents on sumptuous rugs stand for pure luxury. While the overall interior design trend is toward dark colours, from dark greens and blues to black, the minimalist interiors style remains loyal to the lighter and more natural shades. Avant-gardists pledge themselves to the Bauhaus tradition with primary colours colourfully combined with a white base colour. However, the interiors scene as a whole is becoming more colourful through the intensive use of colour schemes. Monochromaticity is also being increasingly abandoned in favour of patterns.

Decorative living
After clothing, living is today the number one means of expression. We are not only what we wear, but how we live. This makes every decorative element a statement. The basis for any eyecatcher is a space to make an impact. Tidy optics and decorative elements thus don't need to contradict one another. Lifestyle and the decorative are staged, on the wall elements, in the textiles, on the floor … or also behind (illuminated) glass. Each element and each item of furniture is simultaneously a decorative element. Which is why single products are preferred over homogeneous interior design with the furniture of a collection. Lights adjust to any furnishing style and are increasingly used as an optical highlight of the space. Designer lights are now what the folding table on rollers was in the 1970s.
     
Both mirrors and pictures are readily used as design elements: the classic here is the circular mirror in all versions; here the mirrors are often used graphically (thus pronouncedly two dimensionally) and bring depth to the room. As cement or Metro tiles, tiles transform from tepid floor coverings to the cool highlight at the kitchen bar, in special sections of the wall or in the entrance area. On the walls, it is wallpaper with small and large-format patterns that turn a room into a veritable work of art. On the floor, rugs with geometrical patterns, floral elements or graphic fancies provide accents, here too as a single product again. Oval shapes are especially pronounced, and, among furniture items, the sideboard is by far the most decorative: not only as a presentation surface, but also as a type.

TV TECSTYLE VISIONS: TRADE FAIR ATTENDANCE WITH VALUE-ADDED (c) Messe Stuttgart
17.12.2019

TV TECSTYLE VISIONS: TRADE FAIR ATTENDANCE WITH VALUE-ADDED

  • More than just a product exhibition
  • Talent promotion during the Young Professionals Day

Knowledge transfer and inspiration are the focal points of the accompanying programme of TV TecStyle Visions which will be held in Stuttgart from 30 January to 1 February 2020. In addition to a broad product portfolio, the eleventh edition of Europe's leading trade fair will offer trade visitors various special shows and technical forums in the L-Bank Forum (Hall 1).

  • More than just a product exhibition
  • Talent promotion during the Young Professionals Day

Knowledge transfer and inspiration are the focal points of the accompanying programme of TV TecStyle Visions which will be held in Stuttgart from 30 January to 1 February 2020. In addition to a broad product portfolio, the eleventh edition of Europe's leading trade fair will offer trade visitors various special shows and technical forums in the L-Bank Forum (Hall 1).

Knowledge transfer for doers
The special technical show TecCheck Area is a new addition to TV TecStyle Visions: Visitors will be able to follow the complete production process for a polo shirt during this special show. A shirt - from its 3-D design through to the finished product - will be produced live within one hour on stand 1B80 in a digital textile micro factory, i.e. a digitally networked production line. The German Institute for Textile and Fibre Research (DITF) is responsible for the technical management of this special show with the support of Albstadt-Sigmaringen University and Cologne University of Applied Sciences. Renowned manufacturers and retailers such as Assyst, Caddon, HP, Multi-Plot Europe, Schöller Textil, Rebstock Consulting and Zünd Systemtechnik will present the latest products on the market for the live production demonstration. The production line will bridge the gap between virtual and real products, virtual reality and networked production, based on specific requirements.

In Charlie’s Corner Charlie Taublieb alias Dr. Print will shed light on the technical aspects of textile finishing by means of screen printing. On Stand 1C11 visitors will be able to print a T-shirt themselves under the supervision of this expert and profit from his know-how through its design. Together with his expert network, Dr. Print will be pleased to answer all unresolved questions.

Fair trade, sustainable products and ecological production methods are in demand. At the fair•eco•bio Infopoint (Stand 1G22) experts such as Mantis, Neutral and HRM will explain in more detail to visitors how the production, sale and finishing of advertising textiles are organised sustainably. Interested trade visitors will have an opportunity themselves to print a sustainably produced item of clothing using water-based inks.The programme of the Technical Forum (Stand 1D22) will include talks and best practice examples relating to the topics of smart textiles, finishing techniques and sustainability. Panel discussions in which experts from the industry talk about the latest developments in the industry will also be held every day. These discussions will be followed by a get-together which will enable visitors and participants to carry out networking.

Experience inspiration live 
During the TecStyle Fashion Show on Stand 1H70, models and dancers will present the latest fashion trends and outfits in a show accompanied by music. The show will feature the latest collections from    
renowned national and international textile labels such as HAKRO, JHK, Adler Czech, Result Clothing, Falk&Ross, Master Italia, Premier and Promodoro.

Talent promotion: Young Professionals Day
The Young Professionals Day will be held for the first time and is aimed at industry newcomers. Schoolchildren, students and young professionals are invited to attend the Action Day (30 January 2020) in order to become acquainted with the occupational fields of EXPO 4.0, i.e. textile finishing, advertising technology and visual communication. Students from the Stuttgart Media University and Messe
Stuttgart are jointly developing a programme by young professionals for young professionals. The Young Professionals Day will feature special talks, hands-on activities and tours of the trade fair tailored directly to the target group.

Information for visitors
TV TecStyle Visions will be held from 30 January to 1 February 2020 concurrently with the trade fairs WETEC and GiveADays in the L-Bank Forum (Hall 1) at Messe Stuttgart. Europe's leading trade fair for textile finishing and promotion will be open from 09.30 to 18.00 on Thursday and Friday, 30 and 31 January 2020, and from 09.30 to 17.00 on Saturday, 1 February 2020. Visitors attending TV TecStyle Visions can access the event via the Entrance East which directly adjoins the L-Bank Forum (Hall 1). A total of 7,000 parking spaces are available in the area around the trade fair grounds while the S-Bahn (suburban train) at Stuttgart Airport is just a few minutes walk away.
Tickets for TV TecStyle Visions can be purchased online at: www.tecstyle-visions.com/ticket. A free day ticket is available with the promotion code "TV20IhrTicket" and entitles the holder to visit all events in the EXPO 4.0 trade fair combination.
 
About EXPO 4.0 – Print.Produce.Promote.
EXPO 4.0 is the leading platform for visual communication and haptic advertising. The three trade fairs TV TecStyle Visions, WETEC and GiveADays showcase new products and innovations in the areas of textile finishing, advertising technology and promotion. In spring 2018, the trade fair combination recorded a total of 566 exhibitors from 28 countries and 13,700 trade visitors from 41 countries.

More information:
TV TECSTYLE VISIONs
Source:

Messe Stuttgart

MARINE INTERIORS: TRADE FAIR DEBUT WHETS APPETITE FOR MORE (c) Hamburg Messe und Congress GmbH / Nico
10.12.2019

MARINE INTERIORS: TRADE FAIR DEBUT WHETS APPETITE FOR MORE

Innovative design trends and top-flight expert panels: MARINE INTERIORS sets new standards for ship interior design. The inaugural trade fair is exclusively dedicated to this topic – marked by excellent exhibitor and visitor attendance

Innovative design trends and top-flight expert panels: MARINE INTERIORS sets new standards for ship interior design. The inaugural trade fair is exclusively dedicated to this topic – marked by excellent exhibitor and visitor attendance

From furnishings to lighting systems, and from fine materials to kitchen equipment, the MARINE INTERIORS Cruise & Ferry Global Expo, powered by SMM, which premiered in September 2019, provided a showcase to a wide variety of suppliers of cruise ship interiors. More than 100 exhibitors met up with architects and designers as well as decision-makers from shipyards and shipping companies. "These three days have shown that this new trade fair is received very well by the market. The successful debut of MARINE INTERIORS underlines our leading role as organisers of SMM within the maritime segment," said Claus Ulrich Selbach, Business Unit Director – Maritime and Technology Fairs & Exhibitions at Hamburg Messe und Congress GmbH.
 
The exhibition instantly proved itself as a platform for this highly specialised segment, impressing participants with its quality and broad coverage: "Finding so much expertise in the field of cruise ship interiors at a single trade fair is unique in Europe. Compared with other trade fairs, MARINE INTERIORS excels in providing a high density of relevant contacts,” said Arjan Koole, Regional Sales Director Germany & Nordics at the kitchen equipment specialist Middleby Marine. The inaugural event attracted 2800 industry visitors to Hamburg's exhibition complex.

Hamburg – an ideal location  
The location of MARINE INTERIORS clearly was an advantage, as well: "Hamburg is an attractive city, and as a cruise hub it is an ideal place for such an event. I believe MARINE INTERIORS will rapidly establish itself in the market," said David Le Viol, Tender Manager at the Finnish turnkey solutions provider Almaco.

The professionalism of the trade fair preparations received praise, as well. An example is the response from Georgi Karhu, Chief Commercial Officer at Gettone Group: "Since the list of participating companies was available ahead of time, I was able to plan my exhibition participation perfectly and carefully prepare my conversations with existing and potential customers. This made this trade fair experience especially efficient and successful." Well attended social formats such as ‘Wine o’clock’ proved to be great opportunities for networking.

Compelling high-profile conference programme  
The exhibition was accompanied by panel discussions of international experts who shared views about brand identity and the establishment of new brands. They also talked about the safety regulation challenges faced by designers. Kai Bunge and Stefan Seidenfaden from Partner Ship Design Hamburg gave some fascinating insights into their work on board "Costa Smeralda". "Costa established the Motto 'Italy’s Finest'. This prompted us to explore how we could find a contemporary interpretation for traditional Italian elements such as art, fashion and Dolce Vita," said Seidenfaden.

The experts then discussed the meaning of brand identity for the cruise segment, and how designers can express it. The expert panel was moderated by Tal Danai, CEO of Artlink: "The inaugural MARINE INTERIORS event in Hamburg was a hive of energy. It encouraged and embraced socializing alongside good business encounters in an enriching atmosphere with a taste for more.”

In the second panel, titled "How to design to comply", David McCarthy, Director of Marine Projects & Communications at AD Associates, examined together with his guests how safety requirements can be integrated into an aesthetic room design concept. His impression: “The MARINE INTERIORS Forum with all its sessions was fantastic, and I was very pleased to have so many competent people to talk to."

Asia was the focal topic at today's Chinese Dialogue Sessions. Representatives of Chinese cruise associations spoke about the potential of the Chinese cruise market and unique design requirements for the Chinese audience.

New trade fair closes gap for the industry
The highly positive response the new trade fair received from visitors and exhibitors was aptly summarised by Päivi Mäkinen, Director Sales & After Sales Services at Marahrens Group: "Our expectations have been exceeded by far. The quality of visitors and contacts has been extremely good. Visitor attendance at our stand was excellent. The time was right for the launch of a trade fair like MARINE INTERIORS."
With this new format, Hamburg Messe und Congress caters to the needs of the booming cruise industry and complements its exhibition portfolio: While in even years SMM, the leading international maritime trade fair offers the industry an expansive platform through its Interiors area and the Cruise & Ferry Route, MARINE INTERIORS now shines the spotlight on interior design in odd years. The next event will be from 8 until 10 September 2021.
 
About the MARINE INTERIORS Cruise & Ferry Global Expo, powered by SMM
The MARINE INTERIORS Cruise & Ferry Global Expo, powered by SMM takes place every odd year and is held in parallel with the Seatrade Europe – Cruise and River Cruise Convention. More than 100 exhibitors from all areas of ship interior design took place in the inaugural event in Hamburg from 11 until 13 September 2019. They were joined by numerous top-ranking visitors, including decision-makers from shipping companies, shipyards and design firms. The new trade fair was accompanied by a conference programme featuring high-profile experts.

22.10.2019

Germany’s Trade Fair Market

Number one worldwide  
Germany is the world's number one location for international trade fairs. Some 160 to 180 international and national trade fairs are held in the country every year, with around 180,000 exhibitors and ten million visitors. Trade fairs in Germany bring partners together from around the world. They are forums for communication and innovation that reflect the world's markets. Around two-thirds of all global trade fairs are held in Germany
 
Important for the overall economy
Exhibitors and visitors spend a total of around €14,5 billion a year for their activities at trade fairs in Germany. The overall effect on economic production amounts to €28 billion German exhibition organisers post sales of around €4 billion a year. Of the ten highest-grossing trade fair companies in the world, five are headquartered in Germany.   

Number one worldwide  
Germany is the world's number one location for international trade fairs. Some 160 to 180 international and national trade fairs are held in the country every year, with around 180,000 exhibitors and ten million visitors. Trade fairs in Germany bring partners together from around the world. They are forums for communication and innovation that reflect the world's markets. Around two-thirds of all global trade fairs are held in Germany
 
Important for the overall economy
Exhibitors and visitors spend a total of around €14,5 billion a year for their activities at trade fairs in Germany. The overall effect on economic production amounts to €28 billion German exhibition organisers post sales of around €4 billion a year. Of the ten highest-grossing trade fair companies in the world, five are headquartered in Germany.   
Trade fair organisation secures a total of about 231,000 jobs. An average of two employees at exhibiting companies work on trade fairs. With around 58,000 companies currently active in the B2B segment at trade fairs, that means more than 100,000 full-time jobs.

Advantages for Germany as a trade fair location

State-of-the-art event facilities

Germany has 25 exhibition venues of international or national significance, with a combined hall space of 2.8 million square metres. The country’s exhibition facilities set international standards in architecture, logistics and technology. German exhibition centers invest around 300 million euros a year in optimising their facilities.
   
Four of the world’s eight largest exhibition venues are located in Germany, and ten venues in the country each have hall capacities of more than 100,000 square metres. Regional exhibition centers offer an additional combined hall space of around 380,000 square metres.

High international presence
A special competitive advantage of German trade fairs is their international appeal – the fairs draw the world’s markets into the country. Almost 60% of the approximately 180,000 exhibitors a year come from abroad, and one-third of these from countries outside Europe. Of the 10 million visitors each year, nearly 30% come from abroad.

Leading service standards
German organisers offer exhibiting companies a wide range of services. They support exhibitors by booking travel and accommodations and by doing press, publicity and marketing work. They also continuously expand their spheres of activity. In addition, many trade fair organisers have installed permanent online marketplaces, making them expert marketing partners for exhibiting companies throughout the year.

Excellent cost-benefit ratio
Trade fairs in Germany have moderate stand fees compared to other international sites. At the same time, they attract a high quantity and quality of visitors, which means that exhibitors in the country come into contact with many potential customers. Costs per visitor contact are favourable compared to trade fairs in other countries and to other marketing media.

Attractive regional trade fairs
The international and national trade fairs are supplemented by a dense network of well-organised regional trade fairs for distinct target groups. They include both specialist and consumer fairs. These events draw a total of around 50,000 exhibitors and 6 million visitors a year.
 
The exhibition business structure in Germany

Organisers

Approximately 100 exhibition organisers are active in Germany, around 40 of which handle international fairs. The largest of them are amongst the highest-grossing trade fair companies in the world. This makes the exhibition business one of the leading service sectors in Germany, also in comparison to other countries.
The German organisers in AUMA put on around 300 trade fairs in other countries – primarily in major growth regions such as Asia, North America, South America and Eastern Europe. That too benefits the German economy, because it needs expert partners for its trade fair activities – particularly in highly competitive foreign markets.

Exhibiting companies
Around 58,000 German companies are active exhibitors in the B2B segment. The majority of them are in the manufacturing sector (55 %), followed by the service sector (23 %), and trade (20 %). Medium-sized companies dominate in terms of both number of employees and sales: 51 % of exhibitors have fewer than 50 employees, and 39 % have 50 to 499. Some 47 % of exhibiting companies post sales of up to 2.5 million euros, and 35 % of 2.5 to 50 million euros.

Visitors
The percentage of decision-makers among all trade fair visitors is exceptionally high at 63 %. Managing directors, board members and self-employed people from Germany make up 35 % of trade visitors, and 73 % of those from abroad. The latter group commands above-average decisional powers, with 91 % having determining or co-determining influence on business decisions. Thirteen per cent of trade fair visitors come from companies with more than 1,000 employees, including top decision-makers from global corporations. Some 54 % of trade visitors come from companies with fewer than 60 employees.

More information:
trade fairs Trade Fair Market
Source:

AUMA Association of the German Trade Fair Industry

Foto: Vlad-Vasnetsov, PIXABAY
01.10.2019

FAIR TRADE MARKET CANADA

Economy
With an average GDP growth of 2% in 2018 and 2019, Canada now resembles the word’s 10th biggest economy and is worthy of a closer look wether it could serve as a sales market for investments.

Canada’s average GDP growth of 2 % in 2018 and 2019 initiates an examination if the country could serve as a market or if an investment in the country could be of value. In particular, the service sector, the manufacturing sector, energy and raw materials and agriculture form the Canadian economy. Canada’s business centers are Vancouver, Montreal, Toronto, as well as the provinces Ontario and Quebec. The sometimes enormous distances between those regions should not be underestimated.

Economy
With an average GDP growth of 2% in 2018 and 2019, Canada now resembles the word’s 10th biggest economy and is worthy of a closer look wether it could serve as a sales market for investments.

Canada’s average GDP growth of 2 % in 2018 and 2019 initiates an examination if the country could serve as a market or if an investment in the country could be of value. In particular, the service sector, the manufacturing sector, energy and raw materials and agriculture form the Canadian economy. Canada’s business centers are Vancouver, Montreal, Toronto, as well as the provinces Ontario and Quebec. The sometimes enormous distances between those regions should not be underestimated.

An inner-Canadian trade agreement that came into effect in 2017 aims on the reduction of trade barriers among Canada’s provinces. In addition to that, an investment plan for infrastructure by the government should enable public investments in the amount of roundabout €120 Bil. by 2028. With its national climate strategy and the ratification of the Paris climate agreement, Canada also pursues an ambitious climate policy. Today, more than 50% of the needed electricity is already created by using renewable energies, even though the country has got the third-biggest energy and raw materials reserves in the world.

Due to its dependency on export, Canada is involved in many trade agreements (about a dozen bilateral free trade agreements). The North American Free Trade Agreement (NAFTA) with Canada and Mexico, which has been in existence since 1994, is expected to be renewed and replaced on January 1st 2020 by the United States-Mexico-Canada Agreement (USMCA) With the EU, Canada's second most important trading partner, the Comprehensive Economic and Trade Agreement (CETA) has been provisionally in force since 21st September 2017. Furthermore, Canada signed the Comprehensive and Progressive Trans Pacific Partnership Agreement (CPTPP) at the beginning of 2018. Besides that, there are amongst other trade agreements with the EFTA-States, as well as South Korea and the Ukraine.

Automotive parts, oil and raw materials (excluding fuels) account for more than one third of Canada's total exports. The US are the biggest customer of Canadian goods with a share of 75.9% of exports. The majority of goods being imported in Canada are motor vehicles and automotive parts; machines and chemical products. The main exporters to Canada in 2017 were the US (51.3%) and China (12.6%), followed by Mexico (6.3%) and Germany (3.2%). Germany mainly exports cars and parts and machinery to Canada and imports raw materials.

Economy Data 2017/2018 (Estimations/Forecasts)
GDP 1,820 Bil. USD (2019)
Population 37.1 Mio. (2018)
Exports to Germany 4.4 Bil. Euro
Imports from Germany 9.7 Bil. Euro

Source: GTAI, AHK, AA

Fair market
The close economic relations with the US are also reflected in the exhibition industry. For Canadian exhibitors and visitors, it does not make much of a difference in terms of time and logistics whether a trade show takes place in the neighbouring United States or in Canada. Therefore, many of them take advantage of the opportunity to participate in international fairs in the US. However, some Canadian trade fairs are among the industry's leading trade shows in North America or even worldwide. These include, for instance, the GPS Global Petroleum Show (oil and gas industry) and the Buildings Show (construction industry), but also the PDAC (commodities) and Canada's Farm Progress Show (agriculture) fairs. For exhibitors and visitors from the US and from all over the world, participation at these fairs is indispensable. In addition to the international fairs, there are various regional fairs, which are mainly used by local companies of specific industries.
 
Just as in the US, in Canada it is common for trade fairs to be either organized by trade associations or in cooperation with a trade fair organizer. It also makes sense in Canada to first test the interest in one's own products at a trade show and, in a second step, to decide on a branch or a sales partner. Canadian trade fair visitors are accessible and relaxed, which facilitates the first conversation. The stand construction is usually less expensive than in Germany and the exhibition halls are more compact.

Since the mid-1970s, the Canadian Association of Exposure Management (CAEM) has represented the interests of the Canadian exhibition industry. The members are organizations or persons organizing trade fairs, consumer exhibitions or similar events. Fair-related service providers can become associated members. Among other, the association provides its members with ‘Best Practice Guidelines’ for health and safety. As a partner of the International Association of Exhibitions and Events (IAEE), CAEM also offers specific courses for the Canadian trade fair industry as part of the Certified in Exhibition Management (CEM).
 
Fairs und Organizers 
The Association of the German Trade Fair Industry (AUMA) approximately lists around 40 fairs in Canada every year. The majority of these events takes place in Toronto, followed by Montreal, Vancouver and Calgary.

Similar to the US, most of the fairs are being organized by the industry associations. Fairs and accompaniment-events are one of the key services for their members, but also the main source of income of the associations. With the main emphasis on metalworking and processing, the Society of Manufacturing Engineers organizes among other the FabTech Fair Canada. The vast majority of organizers only hosts one fair per year. The Canadian Institute of Mining, Metallurgy & Petroleum (CIM), for instance, organizes the CIM Annual Convention (Mining) annually at changing places. The Society of Petroleum Engineers organizes the ATCE – Annual Technical Conference and Exhibition fair (Petrochemistry) - and the Woodworking Network carries out the WMS - Woodworking Machinery & Supply Expo (Woodworking).
 
Also, there are for-profit fair organizers, that host different fairs in Canada. The British company Informa PLC for instance has been active on the Canadian market since the takeover of the fair Fan Expo Canada in 2010. Over the years, the enterprise continuously extended its portfolio among other with the takeover of the company MMPI Canada. Dmg events also organizes various trade fairs in Canada, for example the trade show GPS - Global Petroleum Show & Conference. In the field of food and beverage the French company COMEXPOSIUM organizes the trade fair SIAL Canada. The activities of Messe Frankfurt GmbH and Deutsche Messe AG in the Canadian market are explained in more detail in the section "German Organizers".

Year Fairs in Canada*
2020 41
2019 46
2018 44
2017 43
2016 39
2015 41

* listed in AUMA fair database

German Organizers
The Messe Frankfurt GmbH has been active in Canada since 2005. Part of the Portfolio are two fairs, that take place simultaneously, the Waste & Recycling Expo Canada and the Municipal Equipment Expo.

Since 2014 the Deutsche Messe AG is represented in Canada by its subsidiary Hannover Fairs with the CanWEA fair (wind energy). The fair has been organized annually in collaboration with the Candian Wind Energy Association. Another cooperation with the solar industry association (Canadian Solar Industries Association) concerned the organization of the solar Canada fair, which was being held until 2019. The two fairs are being merged from 2020 on as Electricity Transformation Canada. In addition to that the Truck World fair is being organized in cooperation with Newcom Business Media every two years.

Contact
AHK Kanada
Deutsch-Kanadische Industrie- und Handelskammer  Canadian German Chamber of Industry and Commerce Inc.  
480 University Avenue
Suite 1500
Toronto, Ontario M5G 1V2
Phone +1 416 598 33 55
Fax: +1 416 598 18 40
E-Mail: Info.toronto@germanchamber.ca  
Website: http://kanada.ahk.de
 
CAEM Canadian Association of Exposition Management
E-Mail: info@caem.ca
Website: https://caem.ca/
 
Germany Trade & Invest (GTAI)
E-Mail: info@gtai.de  
Webseite: www.gtai.de
 
Auswärtiges Amt
Botschaft der Bundesrepublik Deutschland Postadresse:
P.O. Box 379, Postal Station „A“ Ottawa, Ontario  K1N 8V4
Phone: +1 613-232-1101
Fax: +1 613-780-1527
Website: https://canada.diplo.de/ca-de

AUMA
Christine Zander  
Referent global markets
Regions: North America, Latin-America, Subsahara-Africa, South East Asia, Australia; Voting of foreign trade fair participations, EU-topics
Phone: +49 30 24000-125
Fax: +49 30 24000-320
E-Mail: c.zander@auma.de

 

 

China Gerd Altmann, Pixabay
17.09.2019

FAIR MARKET CHINA

The People's Republic of China has experienced unprecedented economic growth since the late 1970s, with average double-digit growth rates. Over the past 10 years, the country has become the export world champion and holds the position as the second largest economy after the USA for almost as long. Along with the economic boom, modern China faces major challenges, including high wage increases, massive environmental problems and overcapacity in many industrial sectors.
 

The People's Republic of China has experienced unprecedented economic growth since the late 1970s, with average double-digit growth rates. Over the past 10 years, the country has become the export world champion and holds the position as the second largest economy after the USA for almost as long. Along with the economic boom, modern China faces major challenges, including high wage increases, massive environmental problems and overcapacity in many industrial sectors.
 
Unlike at the beginning of the opening policy more than 40 years ago, when foreign investors with the appropriate technology and know-how were targeted, China is now pursuing a strategy to strengthen the domestic market. With the support of the "Made in China 2025" decree adopted in 2015, the Middle Kingdom is to become one of the leading industrial nations in three ten-year programs by 2045. In doing so, the government is focusing on promoting innovation, increasing production efficiency, optimizing the industrial structure and "green" production. Key sectors such as robotics, medical technology, electromobility and modern agricultural technology are defined as particularly eligible. The development of Industry 4.0 is also of great importance.

Economic data 2018/2019* (estimates and forecasts)
GDP      USD 14,217 billion*
Population    1,395.4 billion
Exports    USD 2,487.4 billion
Exports to Germany EUR 106.3 billion
Imports USA 2,135.6 Mrd. billion
Imports from Germany EUR 93.1 billion 

    Source: GTAI, Ministry of Foreign Affairs    

China's regions have developed at different rates. Although the economically strong regions at the east and southeast coast of the country generate about half of the annual GDP, the areas in central and western China are recovering dynamically. With the "go-west" policy, since the turn of the millennium, the Chinese government has been increasingly working to promote and develop the western regions, increasing the attractiveness of the affected regions to foreign investment and business settlements. 

Another ambitious project is designed for decades: The “One Belt and One Road” initiative, i.e. the revival of the "Silk Road", which connects more than 60 states in Asia and Europe via land and water. Planned and already implemented billion investment in the construction of ports, railways and telecommunications equipment. Opportunities for German companies exist above all for providers of special equipment in rail, shipping, port and aviation technology. 
 
German-Chinese economic relations have developed very well in recent decades. At the beginning of 2014, the first Chinese Chamber of Commerce (CHKD) in Europe was founded in Berlin to promote the intensification of trade relations. Since 2011, Germany and China have been conducting regular government consultations that include comprehensive strategic partnerships.  

In 2018, German exports to China amounted to EUR 93 billion. Imports from China today amount to more than EUR 100 billion. With a trade volume of about EUR 200 billion in 2018, Germany is by far China's most important European trading partner. For Germany, the People's Republic of China is again the most important trading partner in Asia and the third most important worldwide. The main products supplied to China are machinery, motor vehicles and automotive parts, electrical engineering and chemical products. Around 5,200 German companies are based in China; around 900 Chinese companies have settled in Germany. 
          
Trade Fair Industry
Although China's economy is slowing, the world's second-largest economy continues to grow. Investments worth billions in infrastructure, housing, climate and environmental protection, combined with the construction and expansion of trade fair venues, have made China the most important trade fair venue in Asia, and this position is undisputed. Especially in cities such as Beijing and Shanghai, the professionalism of the trade fair organizers is high, above all because of the numerous international cooperation. 
 
The fairs in Beijing, Shanghai and Guangzhou continue to characterize the Chinese fair landscape. Beijing as an important trade fair location is characterized by its proximity to political decision-makers and the extensive expansion of infrastructure. The majority of the major trade fairs take place in Shanghai and the concentration of international organizers is high.  

The increased reorientation of the Chinese economy on the domestic market also influences the further development of the Chinese trade fair landscape, as the exhibition industry is increasingly turning to the service sector, digitization, automation, health, education and high-quality consumption.  

The "New Silk Road" project also has a major influence on the Chinese trade fair industry: Chinese organizers are increasingly conducting trade fairs and trade fair participations in countries that are to be linked via the Silk Road. In 2018, 76 trade fair organizers were involved in 718 trade fairs in 33 countries, an increase of around 14% compared to the previous year. Most of the fairs were classified as multi-sector and machine-building exhibitions. With an increase of 19% compared to the previous year, the majority of the exhibition-related projects were realized in Russia.

Country Number of Fairs Exhibitors from China
Russia 132 3,870
India 89 3,129
United Arab Emirates 82 3,906
Turkey 30 1,728
Thailand 47 1,641

Since 2015, the Chinese State Council has been pursuing the strategy of making the domestic trade fair industry more international and transparent by 2020. For example, the approval of new trade fairs is to be gradually decentralized and responsibility transferred to the provinces. There is a noticeable professionalization of trade fairs outside the traditional trade fair locations of Beijing, Shanghai and Guangzhou. In addition, China has developed into the world's largest e-commerce market, i.e. online platforms are used as distribution channels for products. This development is also increasingly affecting trade fairs as a marketing instrument, as traditional aspects of trade fairs are virtualized.   
 
The main problem for the Chinese trade fair industry remains the great complexity of the Chinese trade fair market with its many trade fair offerings, which vary greatly in terms of quality. In addition, the "Go West" strategy of the Chinese government to promote and develop the western regions has resulted in a large number of trade fair centers that are often not profitable due to their low capacity utilization. In 2018, for example, around 9.83 million m2 of exhibition space is said to have been available in 164 exhibition centers in China. More than half of the exhibition grounds had a utilization rate of less than 10%. The competition between trade fair locations for trade show themes and thus exhibitors and visitors lead to overlapping themes and schedules. Sufficient information or independently collected data on space utilization, exhibitor and visitor numbers are scarce and make it difficult for everyone involved to make the right trade fair selection.

Trade fair cities and exhibition venues
In China, many large exhibition centers have been built during the last 10 years. In 2018, 164 exhibition centers with a hall area capacity of 9.83 million m² were counted. That were 11 exhibition centers or 480,000 m² more than in 2017. Shanghai is the most important exhibition hub in the country - two of the largest exhibition centers are located here.

The 10 largest fairgrounds in China (more than 100,000 m²)
Venue     Gross hall size in m²
National Exh. & Conv. Ctr (NECC), Shanghai 400,000
China Import & Export Fair Complex, Guangzhou 338,000
Kunming Dianchi Intern. Conv. & Exh. Centre 300,000
Western China International Expo City, Chengdu 205,000
Chongqing International Expo Centre 200,000
Shanghai New International Expo Centre (SNIEC) 200,000
Wuhan International Expo Centre 150,000
Nanchang Greenland International Expo Center 140,000
Xiamen International Conference & Exhibition Center 140,000
GD Modern International Exhibition Center, Houjie 130,000

Additional fairgrounds were built over the last years e.g.in the provinces Shandong and Guangdong. With a covered exhibition area of 1.54 million m2 spread over 21 fair grounds the southern province Guangdong takes the top position in China.

German Engagement
In a comparison of countries, the People's Republic of China takes first place concerning German trade fair organizers’ self-organized events abroad. The concepts of these events are based on the standards of leading international trade fairs in Germany. Almost all major German trade fair organizers are active in China. By far the most attractive market is the economic metropolis of Shanghai.

Outside the leading trade fair cities of Shanghai, Beijing and Guangzhou, German organizers are active in Chengdu, Changsha, Foshan, Nanjing, Shenzhen, Wuhan, Qingdao and Xian. 

Year Number GTQ** China (without Hongkong) Shanghai
2019* 324 86 51
2018 321 88 51
2017 300 83 50
2016 296 84 49
2015 295 84 49

* preliminary
**Self-organized events by German trade fair organizers are advertised by AUMA with the label "German Trade Fair Quality Abroad" (GTQ). 
Source: AUMA database
 
Foeign Trade Fair Program 
In the PRC, German companies can present themselves at numerous well-established trade fairs under the umbrella brand "made in Germany" within the Foreign Trade Fair Program. The trade fair participations in the form of German Pavilions cover a large part of the capital goods sector, such as mechanical engineering, food and packaging machinery, automotive supply industry, plumbing, heating, air conditioning, agricultural technology, health care to chemical and environmental engineering. But also, furniture, fashion and consumer goods fairs have been an important part of the program for many years. China is the most important trade fair venue for German companies within the Foreign Trade Fair Program, with Shanghai remaining by far the most important trade fair location.

Contacts
Delegation of German Industry and Commerce Beijing
E-Mail: info@bj.china.ahk.de 
Homepage: http://www.china.ahk.de

Delegation of German Industry and Commerce Shanghai
E-Mail: office@sh.china.ahk.de  
Homepage: http://www.china.ahk.de

Delegation of German Industry and Commerce Guangzhou
E-Mail: info@gz.china.ahk.de  
Homepage: http://www.china.ahk.de

Embassy of the Federal Republic of Germany
E-Mail: embassy@peki.diplo.de  
Homepage: http://www.peking.diplo.de

AUMA e.V.
Natalja Winges
Manager
Regions: Eastern Europe, Central and East Asia
Tel.: +49 30 24 000 124 Fax: +49 30 24 000 320
E-Mail: n.winges@auma.de

More information:
China trade fairs
Source:

AUMA Association of the German Trade Fair Industry

Textildruckerei Mayer: Innovation management in Swabian © Textildruckerei Heinrich Mayer GmbH
03.09.2019

CEO Michael Steidle (Textildruckerei Mayer): Innovation Management in Swabian

  • “Keep it up! is not an option"

The textile printing company Mayer is a family business on the Swabian Alb. As a leader in textile printing, in screen, rouleaux, rotary, sublimation and flock printing and as well as in 3D coating, the enterprise is increasingly applying its leading expertise to the field of technical textiles. An in-house quality management system ensures the traceability of all production processes, an environmental portfolio the efficient use of energy, sustainability and resources. Textination talked to Managing Director Michael Steidle.

  • “Keep it up! is not an option"

The textile printing company Mayer is a family business on the Swabian Alb. As a leader in textile printing, in screen, rouleaux, rotary, sublimation and flock printing and as well as in 3D coating, the enterprise is increasingly applying its leading expertise to the field of technical textiles. An in-house quality management system ensures the traceability of all production processes, an environmental portfolio the efficient use of energy, sustainability and resources. Textination talked to Managing Director Michael Steidle.

Textildruckerei Heinrich Mayer GmbH is a family business that has been active in textile printing and finishing for 45 years. If you had to introduce yourself in 100 words to someone who doesn't know the company, what makes you unique?
Over the past ten years or so, our family-owned company based in rural Baden-Wurttemberg has changed from a classic textile printing company into a system supplier. A central precondition for this is our knowledge of our own strengths. We rely on proven printing solutions. We do not rush into exchanging them with the latest trend. Instead, we examine whether another, innovative application can be found for them. Or whether one it is possible to combine the tried and tested with a new approach. For example, we were able to solve electronic requirements by printing technology. This area is our second focus. I am a Master of electronic engineering and completed my apprenticeship at Bizerba, a worldwide leading specialist in industrial weighing and labeling technologies. My wife brought me to the textile industry.

In which product area do market and customers challenge you in particular? And on which socially relevant areas do you see a particularly great need for innovation in the upcoming 10 years? What is your assessment that textile finishing will be able to offer solutions?
Mobility is an issue that will be of great concern to all of us in the coming years. In this area trump is what brings little weight, can be produced in a resource-saving way and is easy to shape. All these requirements are met by textile carrier materials and composites. However, textiles as a pure material are still not well-known in public and in our target industries. This understanding should be promoted.

Were fashion and clothing yesterday and do hybrid product developments like your ceramic-coated high-tech fabrics represent the future? When would the company name have to be adjusted, and how long will you keep your broad range of products and services?
In any case, it is true that the textile market, especially the clothing sector, is becoming smaller and smaller in Germany, while the market for technical textile solutions is growing. Of course, this also has an impact on our business and our priorities. Textiles are now found in so many products - we would never have dreamed about before!

As far as the company name is concerned, we have discussed it extensively. We decided to keep it because it is still right. The textiles we talk about are mostly a functional material, but they still remain textiles. And the technology with which we manufacture our high-tech coatings continues to be the printing technology ...

"Without innovation no future" - In five years time, you celebrate the company’s 50th anniversary, with which fundamental corporate decisions will you then have secured the future of your customers and employees?
You already mentioned the landmark decision: "Innovation, innovation, innovation." We can secure our future through innovation only. This means that we must constantly question ourselves and be prepared to be widely interested in attending trade fairs and exhibitions and find out what people are looking for.

Innovation manager or tinkering: What does it mean for a medium-sized family business high up on the Swabian Alb having to profile on specialties in the niche? What advantages do you see compared to large companies?
The Swabian Alb is a traditional textile region. In 1980, about 30,000 people worked here in the textile industry. In 2005 it was barely a sixth. There is not much else left to do than to look for profitable niches and to show a clear profile. Perhaps the special thing about it is that we are not alone in this. Basically, all successful textile companies in our region have undergone a similar process.

As a small - and owner-managed - company, we have the shortest and fastest decision-making channels. That makes us more flexible than a big company. A budget is not questioned five times, but it is decided. If we make a trial, we can evaluate it in the evening and react the very next day. If something doesn't work, we don't need a meeting – then that's it.

At the same time, we do not automatically have a budget for research and development. We first have to carve this out elsewhere. And we do so in the knowledge that it can also be for the trash can. Within the framework of this budget, entrepreneurs have the greatest possible freedom.

To break new ground means decisiveness, overcoming fears - and thus the courage to fail. Not every project can succeed. Which entrepreneurial decision are you particularly glad to have made in retrospect? What makes you proud?
That's easy (Michael Steidle laughs)! We have realized a company’s request that has driven us for months, which in the end has also awakened personal ambition. That was the introduction to these technical coatings, the key and door opener for technical textiles in general. In doing so, I revived old resources, almost by chance. Meaning: my knowledge in electronics. That's when I realized that with a textile you can do completely different things. When you see the finished product on sale after two or three years, it makes the whole team proud!

Every man for himself, God for us all: With which sectors in the textile industry and from neighboring sectors do you want to get closer cooperation beyond competitive borders? For which higher-level problems do you consider this to be indispensable?
Actually, it is not so much a matter of competitive boundaries - cooperation with innovative competitors would always be good for the end product, but that is the case in every industry!

For us, cooperation with other companies in the textile chain is important, i.e. the upstream company. Let’s assume that I am looking for a special fabric for my coating, which in turn has to be made from a special yarn. Then I am already dependent on two companies. Fortunately, we have innovative companies right on our doorstep. But sometimes we have to go further to find the right partner. Characteristics such as willingness to take risks, a common entrepreneurial interest and a passion for the final product are enormously important in a successful cooperation.

Together with your customers, universities, specialist institutes and research institutes, porject-related you work on market-ready solutions. Do you think Germany is a good breeding ground for innovative entrepreneurs? What should happen to stay successful in international competition?
The cooperation with the institutes makes perfect sense; after all, it is their task to carry out research for companies that cannot shoulder such assignments on their own. This includes testing facilities as well as applying for funding, which is only possible in cooperation with research institutes. However, they are public institutions and therefore per se have a different objective than a company: We need to bring a promising idea to market as soon as possible so that it generates a return. A research institute does not have this pressure.

And Germany as a location? Germany is a brilliant location! But we have an infrastructure bottleneck: I mean roads and internet connections as well as access to funding or venture capital. That does not exist in Germany in the true sense anyway. Finding investors for an idea is therefore extremely difficult.

Let me give you an example: Over the years, I have received around 14,000 euros in subsidies for a coating innovation. An American entrepreneur had a very similar idea. He was able to raise about $ 35 million within three years through venture capital, crowd funding, and grants. In the end, he did not even know what he should spend the whole money on!

In addition, for us as a company in Germany, the large, open economic area of Europe is important!

You are the first textile printing company to be certified for screen printing as well as for rotary and rouleaux printing according to the GOTS standard. How important do you consider such certification as a unique selling point in the competition?
Such certifications are important because we work with clients in the upper and premium segments. Especially in times in which - undoubtedly justified - ever greater demands are placed on sustainable business and also the external presentation receives a steadily growing attention, we can support our clients this way. We therefore offer different printing methods, all of which are certified. One thing we have to be aware of is, that if we - and all the other members of the textile chain – charge the additional costs, the price mark-up would be so enormous that nobody would accept it anymore.

How do you feel about the willingness to perform of the succeeding generation? And who would you recommend to join the textile industry and to whom would you dissuade from it?
We work a lot with students and interns. Every year we give two students the opportunity to work and research in our company for their master's thesis. With these young talents, we often experience great commitment and the ambition to bring their own project to a meaningful completion. At the same time, it is difficult for us to fill our apprenticeships; the idea of working eight hours daily, five days a week seems daunting.

And who would I recommend to join the textile industry? For decades, we vehemently discouraged our offspring from working in the textile industry, because one said it has no future ... As a true high-tech industry, it is interesting for engineers, process engineers, chemists or electronic engenieers. Very important: for people with visions! If you are looking for the classic textile industry you have to be prepared to work worldwide and you will not be unemployed. Many companies are desperately looking for plant managers or managing directors for their non-European branches.

 

Bild von Michael de Groot auf Pixabay
13.08.2019

TRADE FAIR MARKET NETHERLANDS

  • EXPORT NATION WITH LARGE TRADE FAIR PORTFOLIO

The economy is flourishing and economic forecasts are rising: The Netherlands is one of the five largest export nations in the world.  Motor of the Dutch economy and at the same time the cultural center is the Randstad region, which comprises the major cities Amsterdam, Rotterdam, The Hague and Utrecht. The most important trade fair venues in the country are also located here, off from the seat of the government in The Hague.

  • EXPORT NATION WITH LARGE TRADE FAIR PORTFOLIO

The economy is flourishing and economic forecasts are rising: The Netherlands is one of the five largest export nations in the world.  Motor of the Dutch economy and at the same time the cultural center is the Randstad region, which comprises the major cities Amsterdam, Rotterdam, The Hague and Utrecht. The most important trade fair venues in the country are also located here, off from the seat of the government in The Hague.
The trade fair venue of Amsterdam, which is operated by RAI Amsterdam, the Dutch trade fair company with the highest turnover, is of primary importance here. The ISE Integrated Systems Europe, IBC - International Broadcasting Convention and the Modefabriek are among the trade fairs with the largest number of visitors and an international focus. Due to the proximity of the market, however, national and regional trade fairs can also be of interest to German companies.
 
Economy
The Dutch economy is flourishing, above all due to private consumption and investment activity of companies. The Dutch economy is expected to grow by 3% in 2018 and 2.6% in 2019, according to Germany Trade & Invest. To the Dutch gross domestic product (GDP) 55% services, 12% industrial production and 4% by the construction industry contribute.

The Netherlands is one of the five largest export nations in the world. They are particularly dependent on the world trade, as around 45% of exports are re-exports. 75% of the Netherlands' exports go to the EU, 25% thereof to Germany. This makes Germany the Netherlands' most important foreign trade partner. In terms of imports, China has meanwhile taken the first place, followed by Germany, Belgium, the USA and Great Britain. From a German perspective, the Netherlands, with a trade volume of EUR 167.3 billion in 2017, was Germany's second most important trading partner (after China).
 
German exports of pharmaceuticals, food, machinery and motor vehicles play a particularly important role in the German-Dutch trade. Imports to Germany include food, pharmaceuticals, petrochemicals, gas and electronics.

The four large cities Amsterdam, Rotterdam, The Hague and Utrecht, located in the west of the country, are grouped together under the name Randstad. This region is the engine of the Dutch economy and the cultural center of the country. The Randstad is home to 42% of the total population. Half of all jobs are located there. Consequently, half of the GDP is generated in the Randstad.

Economic data 2017/2018 (estimates/forecasts)
GDP 733.1 bn. EUR
Residents  17.1 bn. EUR
Exports to Germany 91.3 bn. EUR
Imports from Germany 85.8 bn. EUR

  Source: AHK, Ministry of Foreign Affair, GTAI
   
Exhibition industry
180 trade fairs were organized in the Netherlands in 2017. As in the previous year, 68% of these trade fairs were nationally oriented, while 21 trade fairs had an international reach (12%). This means that fewer international trade fairs took place than in the previous year (26), but four more than 2015 (19), which is the more meaningful year of comparison due to many trade fairs with a two-year cycle. 45,144 exhibitors and 1.7 million trade visitors took part in the 180 trade fairs in 2017. The 21 international trade fairs, which had 9,527 exhibitors and 310,065 visitors, were also very successful.

Between 2010 and 2014, there were significantly more trade fairs than in 2017, around 230 trade fairs per year. The decline primarily affects national trade fairs and is attributable to cooperation between organizers and the consolidation of trade fairs. The average number of exhibitors and visitors in 2017 was significantly higher than in 2014, while the number of trade fairs with an international orientation changed only slightly.

In 2017 a total of 539 professional trade fairs and public exhibitions took place in the Netherlands. 6.3 million visitors came to see the products and services on offer from 101,780 exhibitors. These figures were announced by the Dutch industry association Centrum Voor Live Communication (CLC-VECTA).

  2017 2016 2015 2014
Industry and consumer fairs 539 608  562 579
Thereof industry fairs 180 214 207 231
- thereof international 21 26 19 28
Consumer fairs 359 394 355 348

Source: Jaarcijfers Beurzen 2017, CLC-VECTA

Trade fair organizations
The trade fair industry in the Netherlands is represented by the association CLC-VECTA. This is the industry association for companies and professionals who organize, host and provide trade shows, conventions and events. The network has around 200 members. CLC-VECTA publishes annual figures on the Dutch trade fair market and provides information about events in the industry.

In the smaller NVBO (Nederlandse Veriniging van Beursorganisatoren) with 18 members, mostly smaller Dutch trade fair organizers are organized usually without an exhibition venue of their own.
For their foreign trade activities, Dutch companies are looking for international platforms abroad, especially in Germany. In 2017, 5,576 companies from the Netherlands exhibited at 148 trade fairs in Germany. This corresponds to 59% of companies represented at international trade fairs in the Netherlands.
 
The AUMA trade fair database lists between 85 and 90 trade fairs in the Netherlands every year. Only individual trade fairs have tested figures. Due to the proximity of the market, national and regional trade fairs may be of interest to German companies.

The Dutch industry association CLC-VECTA announces the number of exhibition organizers at 270 in 2017. Of these, 95 organizers organized 180 trade fairs. Most fairs are organized by Easyfairs, Jaarbeurs Utrecht and RAI Amsterdam.

Trade fairs and organizers
Of the 25 most visited trade fairs in 2017, six are internationally oriented:

Exhibition City Organizer Number of visitors Number of
exhibitors
ISE - Integrated Systems Europe Amsterdam Integrated Systems Europe 73,413 1,192
IBC - International Broadcasting Convention Amsterdam International Broadcast Convention 57,669 1,076
Modefabriek Amsterdam Modefabriek BV 38,000 600
Europort Rotterdam Rotterdam Ahoy 26,733 1,100
METSTRADE - Marine Equipment Trade Show Amsterdam RAI Amsterdam 24,865 1,552
Aquatech Amsterdam Amsterdam RAI Amsterdam 20,490 909

Contact

German-Dutch Chamber of Commerce and Industry
Website: https://www.dnhk.org/

German Embassy Den Haag
Website: https://niederlande.diplo.de/nl-de/vertretungen/botschaft

German Consulate General Amsterdam
Website: https://niederlande.diplo.de/nl-de/service/generalkonsulat1

Germany Trade & Invest (GTAI)
E-Mail: info@gtai.de
Website: http://www.gtai.de

AUMA
Heike Schöttle
Specialist global markets
Regions: Western Europe, Middle East / North Africa, South Asia
Tel.: +49 30 24000-126
Fax: +49 30 24000-320
E-Mail: h.schoettle@auma.de

Source:

AUMA Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e.V.