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The Materials Market Report 2024 (c) Textile Exchange
30.09.2024

Materials Market Report 2024: Fossil-based synthetics dominate

Textile Exchange launched the first Materials Market Report in 2013 as a comprehensive, annual publication that provides unique data and insights into global fiber and raw materials production.

The Materials Market Report shares best available data on global fibre and material production volumes alongside program-specific volumes and other insights such as the number of certified sites. For the purpose of this report, leather, rubber, and down are considered non-fibre raw materials and are therefore included separately from the section and charts on ‘global fibre’.

Textile Exchange launched the first Materials Market Report in 2013 as a comprehensive, annual publication that provides unique data and insights into global fiber and raw materials production.

The Materials Market Report shares best available data on global fibre and material production volumes alongside program-specific volumes and other insights such as the number of certified sites. For the purpose of this report, leather, rubber, and down are considered non-fibre raw materials and are therefore included separately from the section and charts on ‘global fibre’.

It helps inform the textile industry’s efforts to reduce emissions associated with raw material production in line with a 1.5-degree temperature rise pathway. The report highlights the urgency to accelerate the transition to fibres from preferred sources, intensify efforts to significantly reduce reliance on virgin fossil-based materials, and invest in strategies that separate value creation from the need for extracting new materials.

It’s important to note that the compilation of global market data for fibres and raw materials is challenging and the quality of available data is often limited. The collection of primary data from suppliers is beyond the scope of this report so Textile Exchange relies on secondary data from industry associations, international organizations, governmental organizations, standard setters, and research institutes.

While Textile Exchange has collected, analysed, and compiled this information in all good conscience and has cross-checked it wherever possible, the report is intended for general guidance and information purposes only. Data gaps and inconsistencies are common in global market data, so modelling has often had to be applied.

Global fibre production reached an all-time high of 124 million tonnes in 2023, according to the latest Materials Market Report– which looks at total volumes used for apparel, home textiles, footwear, or any other application.

The data shows that the market share of virgin fossil-based synthetics continued to increase in 2023, with a decline in that of cotton and recycled fibres. Other key takeaways from the report’s data include:

  • Record fibre production: Despite industry efforts, global fibre production has more than doubled since 2000. The last year’s 124 million tonnes represents a 7% increase from 116 million tonnes in 2022, and is expected to rise to 160 million tonnes in 2030 if current trends continue.
  • Synthetics continue to dominate: The production of virgin fossil-based synthetic fibres increased from 67 million tonnes in 2022 to 75 million tonnes in 2023. Polyester remained the most produced fibre globally, accounting for 57% of total fibre production.
  • Recycled synthetics face challenges: Although recycled polyester fibre production slightly increased in 2023, the overall market share of recycled polyester decreased from 13.6% to 12.5%. For polyamide (nylon), the second most used synthetic fibre, recycled fibres constituted only 2% of the total market share. These trends are attributed to the lower prices and continued production of virgin synthetics, as well as current limitations in recycling technologies. Less than 1% of the global fibre market came from pre- and post-consumer recycled textiles.

    The combined share of all recycled fibres slightly decreased in 2023, from around 7.9% to 7.7%, mainly due to an increase in the production of fossil-based polyester, which had lower prices than recycled polyester. Fossil based synthetics production increased from 67 million tonnes in 2022 to 75 million tonnes in 2023. Meanwhile, less than 1% of the global fibre market came from pre- and post-consumer recycled textiles.
  • Cotton production saw a slight decline: Total global cotton volumes fell slightly from 25.1 million tonnes in 2022 to 24.4 million tonnes in 2023. However, the share of cotton produced under sustainability programs remained stable, accounting for 29% of all cotton produced.
  • Certified wool climbs: Data showed positive trends for wool produced under standards such as the Responsible Wool Standard (RWS), ZQ, SustainaWOOL (GREEN and GOLD), Sustainable Cape Wool Standard (SCWS) and Climate Beneficial programs. This increased from 4.2% in 2022 to 4.8% in 2023. Recycled wool continued to account for around 6% of the global wool market.
  • Certified mohair and cashmere reached almost half of market share: Certified fibres such as mohair and cashmere saw notable growth, both with market shares of 47%.
  • Manmade cellulosic fibres production increased: Overall MMCF production increased from 7.4 million tonnes in 2022 to 7.9 million tonnes in 2023, representing 6% of the global fibre market.

The report highlights a continued reliance on new virgin fossil-based synthetic materials, threatening to undermine the industry’s commitments to its climate goals. It also shows the current limitations of textile-to-textile recycling and an urgent need for innovative solutions, with most recycled polyester still coming from PET bottles.

Amid these concerns, one positive trend that stands out is the increased industry demand for responsible animal fibres through programs like the Responsible Mohair Standard (RMS) and Responsible Alpaca Standard (RAS), both contributing to better animal welfare and environmental management. This indicates the potential of farm-level standards of this kind to increase market recognition of more sustainable practices on the ground.

“We hope this data serves as a clear call to action for the industry, highlighting both the successes and the critical areas where we must intensify our focus to meet climate targets,” said Claire Bergkamp, CEO of Textile Exchange.

“Unlocking textile-to-textile recycling pathways will be essential to reducing reliance on virgin synthetics. Equally important is continuing to support those on the ground who are driving the transition from conventional systems to preferred materials. It is more urgent than ever to support those who have already invested in preferred systems, while also enabling the transition away from conventional at scale.”

Download of the Materials Market Report 2024.

More information:
fibre production Market report
Source:

Textile Exchange

wind energy Photo: Carlos / Saigon - Vietnam, Pixabay
13.09.2024

Negative mood in the composites market

  • Critical assessment of the current business situation
  • Future expectations deteriorate
  • Investment climate remains subdued
  • Expectations for application industries vary
  • Growth drivers with little movement
  • Composites index points downwards

For the 23rd time, Composites Germany (www.composites-germany.de) has collected current key figures on the market for fiber-reinforced plastics. All member companies of the supporting associations of Composites Germany: AVK and Composites United as well as the associated partner VDMA were surveyed.

In order to ensure that the different surveys can be compared without any problems, no fundamental changes were made to the survey this half-year. Once again, mainly qualitative data was collected in relation to current and future market developments.

  • Critical assessment of the current business situation
  • Future expectations deteriorate
  • Investment climate remains subdued
  • Expectations for application industries vary
  • Growth drivers with little movement
  • Composites index points downwards

For the 23rd time, Composites Germany (www.composites-germany.de) has collected current key figures on the market for fiber-reinforced plastics. All member companies of the supporting associations of Composites Germany: AVK and Composites United as well as the associated partner VDMA were surveyed.

In order to ensure that the different surveys can be compared without any problems, no fundamental changes were made to the survey this half-year. Once again, mainly qualitative data was collected in relation to current and future market developments.

Critical assessment of the current business situation
After the assessment of the current business situation was positive at a relatively stable level before the coronavirus crisis, the perception of the survey participants has now deteriorated significantly.       
 
With the exception of a few positive trends, the corresponding indicator has been pointing significantly downwards since 2022. There is still no sign of a trend reversal in the current survey. (see Fig. 1). The assessment of the general business situation is declining in all regions mentioned.

The reasons for the negative sentiment are manifold and were already evident in the previous surveys. High energy, raw material and logistics costs remain a major burden, especially for German industry, but also for many other countries in Europe. This is compounded by a weakening global economy and weak sales for many products in Asia. Massive competition to European products is growing there, particularly in terms of raw materials, which is also partly due to overcapacity, which in turn is putting enormous pressure on prices for suppliers here. Political uncertainties, protectionist tendencies and armed conflicts, such as in Ukraine and recently increasingly in the Middle East, are further worsening the economic climate.

At present, politicians do not seem to be succeeding in creating an environment conducive to business. The composites market has already seen sharp declines in the last two years. The industry continues to send pessimistic signals for the current year. The industry was and is an important economic sector for Germany in particular. It is threatened with further decline if the appropriate regulatory framework is not created to enable competitive production. Germany is currently facing structural changes that are necessary, particularly in terms of economic policy and ecology. These necessary adjustments will take many years and require high levels of investment. It is urgently advisable to finally find a balance between the necessary burden on industry/companies on the one hand and corresponding relief on the other. If the decline of German and European industry continues, at some point it will become questionable who should finance the restructuring. Only a healthy economy, which includes a manufacturing industry, will be able to invest and finance the necessary measures.

This will not be possible for the state itself. Even an expansion of employment in the public sector, as has been pushed in recent months to compensate for job losses in industry, only superficially solves this problem. Healthy state financing is based on a healthy economy. Something urgently needs to be done about this - at the moment, we are digging at our own foundations.
It is not only the assessment of the general business situation that remains pessimistic. The situation of their own companies also continues to be viewed critically. The picture is particularly negative for Germany. Almost 70% of respondents are critical of the current business situation in Germany. The view of global business and Europe is somewhat more positive.
Here, “only” 46% and 54% of respondents respectively assess the situation rather negatively.

Future expectations are becoming gloomier
While the last survey showed rather positive assessments of future expectations, this picture is currently becoming much gloomier. When asked about their assessment of future business development in general, the figures are consistently negative. At present, the respondents do not seem to believe that the situation will improve.  

Respondents were also rather pessimistic about their own company's future expectations, although their expectations regarding their own market position worldwide were positive (see Fig. 3).
It is striking that the view of the German region in relation to Europe and the global economy has been more critical since 2022. 25% of respondents expect the general market situation in Germany to develop negatively.

Only 18% expect the current situation to improve. The figures for Europe and the rest of the world are significantly better.
Only 3% expect the global situation to deteriorate further. 19% expect the situation to improve.

Investment climate remains subdued
The current cautious assessment of the economic situation continues to have an impact on the investment climate.

While 22% of participants in the last survey still expected an increase in personnel capacity (survey 1/2023 = 40%), this figure currently stands at just 13%. In contrast, 33% even expect a decrease in the area of personnel.

The proportion of respondents planning to invest in machinery is also declining. While 56% were still assuming corresponding investments in the last survey, this figure has now fallen to 44%.

Different expectations of application industries
The composites market is characterized by a high degree of heterogeneity in terms of both materials and applications. In the survey, participants were asked to give their assessment of the market development of different core areas.

The expectations are extremely varied. The two most important application areas are the mobility and construction/infrastructure sectors. Both are currently undergoing major upheavals or are affected by declines, which is also clearly reflected in the survey. Growth is expected above all in the wind energy and aviation sectors.

There are generally few shifts here compared to the last survey.

Growth drivers with little movement
In terms of materials, the trend in the assessment of growth drivers is continuing. Whereas for a long time GRP was named as the material from which the main growth impetus for the composites sector is to be expected, the main impetus is now once again expected to come from CFRP or across all materials. The trend from the last survey is continuing here.

There is a slight regional shift. The main impetus for growth is expected to come from Asia and North America. However, the EU (except Germany) is also mentioned. Germany is seen less strongly as a growth driver and continues to lose ground.

Composites Index points downwards
The numerous negative influences of recent times continue to be reflected in the overall Composites Index. This is falling in all areas.
 
In the last two years, the European composites market has lost around 15% of its production volume. Even if not all areas are affected by declines to the same extent, this should be an alarm signal. Until the coronavirus pandemic, there was a continuous increase in production volume for many years. Since the end of the coronavirus crisis and with the increase in macroeconomic uncertainties, Europe and Germany in particular appear to be becoming less attractive as a business location. With production volumes increasing worldwide, Europe's market share is now steadily declining. There are many reasons for this and there are no simple solutions. However, if the industrial location is to remain secure, something has to change quickly. Once companies have moved away, it is difficult to bring them back.

It remains to be seen whether it will be possible to counteract this negative trend. Targeted intervention, including by political decision-makers, would be desirable here. However, this cannot succeed without industry/business. Only together will it be possible to maintain and strengthen Germany as a business/industry location. For composites as a material group in general, there are still very good opportunities to expand the market position in both new and existing markets due to the special portfolio of properties. However, the dependency on overall economic developments remains.

It is now important to develop new market areas through innovation, to consistently exploit opportunities and to work together to further implement composites in existing markets. This can often be achieved better together than alone. With its excellent network, Composi-tes Germany offers a wide range of opportunities.  

The next composites market survey will be published in February 2025.

Source:

Composites Germany

Atacama desert Photo by Fernando Rodrigues on Unsplash
23.07.2024

Reducing environmental & health impacts of global trade of 2nd hand clothes

The rise of fast-fashion, marked by rapid turnover of collections, has led to a sevenfold increase in the global trade of used clothing in the last 4 decades. With more than 80% of all purchased clothing items globally (62% in the EU) being disposed of as general garbage, which is incinerated or landfilled, this represents a massive waste of resources, causing severe environmental and health impacts. A report recently published by UNECE and the United Nations Economic Commission for Latin America and the Caribbean (ECLAC) contains an in-depth analysis of second-hand clothing trade between Europe and Chile, offers policy recommendations to the industry, exporting and importing countries to remedy this situation.

The rise of fast-fashion, marked by rapid turnover of collections, has led to a sevenfold increase in the global trade of used clothing in the last 4 decades. With more than 80% of all purchased clothing items globally (62% in the EU) being disposed of as general garbage, which is incinerated or landfilled, this represents a massive waste of resources, causing severe environmental and health impacts. A report recently published by UNECE and the United Nations Economic Commission for Latin America and the Caribbean (ECLAC) contains an in-depth analysis of second-hand clothing trade between Europe and Chile, offers policy recommendations to the industry, exporting and importing countries to remedy this situation.

According to UN Comtrade data, in 2021 the European Union (30%), China (16%), and the United States (15%) were the leading exporters of discarded clothes, while Asia (28%, predominantly Pakistan), Africa (19%, especially Ghana and Kenya), and Latin America (16%, mainly Chile and Guatemala) were the leading importers.  

This has been facilitated by the advent of low-cost synthetic fibres and by trade liberalization that allowed the offshoring of production to countries with low-wage labour. Large proportions of clothing are made from difficult-to-separate blended fibres, making opportunities for economic reuse and recycling rare, particularly in developed countries.

“When did we normalize throwing clothes away?”, questions Lily Cole, Climate Activist and Advisor to UNECE. “As the world, mostly the Global North, has produced and consumed fashion at an unrelenting rate, a handful of countries, mainly in the Global South, have become cemeteries for the world’s unloved clothes. While visiting the Atacama Desert, my attention was brought to the textile mountains and the shifting cultural, economic, and political landscapes that birthed them. Consumer awareness is very helpful, yet, ultimately, we need policies to curb systemic trends, which is why this report and its recommendations are so necessary.”

Europe: sorting and recycling capacities lag behind  
In Europe only 15-20% of disposed textiles are collected, usually through containers, door-to-door collection and donations. About half of the collected textiles are downcycled to be used as, for example, insulation, filling, and single-use industrial wipes. Only 1% is recycled into higher value outputs such as new clothing, while the remainder is exported to developing countries.  

Of the 55% of collected clothes that are reusable, only 5 percentage points have a value on second-hand markets in the EU, while 50 percentage points have a value on export markets.  

The European Union has thus tripled its exports of used clothes over the past 2 decades, from 550,000 to 1.7 million tons. Europe, including the United Kingdom, accounts now for more than a third of global used clothing exports, and this share could continue to grow as collection rates are expected to rise.  

A design-led circular economy approach to clothing is still in its infancy. The EU Circular Economy Action Plan (CEAP) was adopted in 2020, the EU Strategy for Sustainable and Circular Textiles was adopted in 2022, and the EU Ecodesign for Sustainable Products Regulation was adopted in 2023. However, these policies are still to bear fruit in the form of large-scale upstream solutions to the problems of textile waste. 

“The used clothes global market is constantly growing, and with it, its negative impacts. The textile industry has a key responsibility to adopt more sustainable practices, exporters and importers to adopt relevant policy decisions to foster traceability, circularity and sustainability. UN/CEFACT policy recommendations and standards will support this transition. And of course, we all have a role to play, as consumers, to make sustainable choices,” stressed UNECE Executive Secretary Tatiana Molcean.

The case of Chile: mountains of used clothes visible from the moon  
Most countries in Latin America (including Argentina, Brazil, Colombia, Mexico, and Peru) have introduced clothing import bans to protect their national textile and fashion industries and avoid the threats posed by clothing dumps.

By contrast, Chile levies zero tariffs, and applies no quantity restrictions in imports, only requiring shipments to be sanitised (by fumigation). It has thus become one of the top 10 importers in the world, and the first in Latin America, receiving 126,000 tons of textiles in 2021. 40% of these entered the country through the northern port of Iquique, where they are manually sorted, primarily by women, and separated into first, second, and third quality.

75% of all imported used clothes were deemed non-reusable, 30,000 tons of which are covering today 30 hectares of the Atacama desert, generating pollution and creating hazard to local communities’ health. At the same time, trade in second-hand garments also provides employment and formal and informal income for national and migrant populations in established stores and open-air markets across the country, and this must be factored in when redefining public policies.

“To address the environmental and social issues of used textile trade, the EU and Chile must work together on creating robust regulatory frameworks. A partnership between the European Union and Chile could pioneer innovative approaches to regulate and reduce the impact of second-hand textile trade, including by setting global standards for the trade of used textiles, focusing on sustainability and social responsibility." Highlights UNECLAC Executive Secretary, Mr. José Manuel Salazar-Xirinachs.  

Multifold recommendations
The report contains a series of recommendations to the textile industry, exporters and importers.   

To exporting countries

  • Make circular economy considerations central to the design of clothing, with mandatory targets for fibre composition that improve quality, durability, repairability, and recyclability  
  • Introduce an Extended Producer Responsibility (EPR) system holding producers responsible for the products they manufacture  
  • Develop more sorting and recycling plants, through financial incentives  
  • Develop minimum EU criteria for second-hand clothing exports through the use of digital product passports (DPPs)  
  • Run awareness-raising campaigns to encourage consumers to make more informed choices about their clothes

To importing countries – the example of Chile

  • Improve customs procedures & administrative measures at the port of Iquique to ensure digital traceability of flows of used clothing and textile based on the UN/CEFACT traceability standard   
  • Establish a Circular Economy Strategy for Textiles  
  • Set-up public-private alliances for recycling projects through tax extension schemes and funds to support entrepreneurship, innovation, and job creation for vulnerable groups, particularly in the Tarapacá region  
  • Improve the legal framework for waste management   
  • Implement a Regional Solid Waste Control Plan, involving inspections of sanitary landfills, clean points, and dumps to increase the enforcement capacity of regional health authorities  
  • Accelerate the adoption of the Chilean draft law on environmental quality of soils.

The report also recommends making changes to international trade agreements, such as the2023 Interim Trade Agreement between the EU and Chile, which includes a chapter on Trade and Sustainable Development, to step up bilateral cooperation, and using it as a template for other bilateral trade agreements between the EU and other countries.   

Download the Executive Summary

Source:

United Nations Economic Commission for Europe

AI AI generated women, Pixabay
09.07.2024

How the Fashion Industry Is Using AI

Nearly every industry is poised to undergo an unprecedented transformation with the introduction of artificial intelligence (AI). AI, in simple terms, refers to technology, often in the form of computer programs, designed to replicate the human brain’s ability to perform tasks and continuously improve.

Generative AI, powered by deep learning algorithms, is making a significant impact on fashion brands. This advanced technology has the capacity to comprehend patterns within data and generate entirely new examples of text, images and even video (Bain, 2023).

Because of its ability to create new content, the fashion industry is integrating its technology into nearly all of its processes in some way, from design and product descriptions to product recommendations and 3D design (Mcdowell, 2023a).

Table 1 provides a few real-world examples of how AI is already being used in the industry.

Nearly every industry is poised to undergo an unprecedented transformation with the introduction of artificial intelligence (AI). AI, in simple terms, refers to technology, often in the form of computer programs, designed to replicate the human brain’s ability to perform tasks and continuously improve.

Generative AI, powered by deep learning algorithms, is making a significant impact on fashion brands. This advanced technology has the capacity to comprehend patterns within data and generate entirely new examples of text, images and even video (Bain, 2023).

Because of its ability to create new content, the fashion industry is integrating its technology into nearly all of its processes in some way, from design and product descriptions to product recommendations and 3D design (Mcdowell, 2023a).

Table 1 provides a few real-world examples of how AI is already being used in the industry.

Category How it works Example
Fashion Design
  • Transforms textual descriptions or uploaded images into illustrations
  • Adjusts these designs before production
  • Cala’s tool with DALL-E technology
  • Tommy Hilfiger’s AI-Assisted Design Collaboration with IBM and the Fashion Institute of Technology
  • Project Muze by Google and Zalando
Visual Content and Marketing Imagery
  • Generates advertising and marketing content using given parameters or inputs
  • Text, images and videos are common outputs
  • Stitch Fix’s AI visuals
  • Casablancas Spring/Summer 2023 campaign
  • Revolve’s AI-driven ad campaign
Copywriting
  • Generates copy based on keywords and instructions provided by the user
  • Streamlines the process of creating product descriptions, marketing emails and other written content
  • Adore Me AI optimization
  • Product descriptions for Search Engine Optimization (SEO)
Shopping Assistants
  • Utilizes natural language processing to interact with customers as chatbots
  • Offers product recommendations and provides information
  • Kering’s experimental KNXT platform
  • Luxury personal shopper powered by ChatGPT

 

AI in design
Generative AI has the power to revolutionize fashion design. Designers can harness AI image generators like DALL-E, Midjourney or Stable Diffusion to bring their creative visions to life.

Cala, a supply chain startup, was the first group to harness AI in the design creation process for fashion brands. In January 2023 it introduced a tool that allows users to describe their design ideas in text or upload images which AI will then transform into illustrations or realistic images. Users can then fine tune these designs before turning them into physical products. This tool marks a pioneering use of the DALL-E API in the fashion industry, enabling the creation of clothing, accessories, shoes and lifestyle products based on descriptions or images (OpenAI, 2022).

Apparel brands are also leveraging this technology. Tommy Hilfiger collaborated with IBM and the Fashion Institute of Technology on a project named Reimagine Retail. This initiative aimed to give retailers a competitive advantage in the speed of forecasting emerging design trends by analyzing a vast array of data from images and fabrics to colors (Saunders, 2019).

While generative AI empowers designers to explore new concepts and ideas rapidly by generating various design variations, there are limitations to the technology. Manual editing and adjustments are often necessary as AI cannot turn all concepts into finished products. Concerns regarding intellectual property may also arise as some AI-generated designs could be based on copyrighted work. Legal issues in this area are still evolving, prompting brands to involve their legal teams and establish guidelines (Bain, 2023).

AI in Copywriting: Efficiency and personalization
Generative AI tools are serving as valuable assistants to marketing teams, streamlining the writing process for product descriptions and marketing emails. Copywriters input keywords and instructions and AI generates copy that can be edited as needed, enabling brands to produce written content more efficiently.

The lingerie brand Adore Me has been using AI tools to optimize product descriptions for Search Engine Optimization (SEO) to make them more likely to appear at the top of search engine results (Mcdowell, 2023a). Adore Me and other brands using AI this way report dozens of hours in time savings.

Using AI’s potential to personalize content at a one-to-one level requires businesses to have structured first-party data and robust data privacy measures (Bain, 2023). For now, human oversight is still required, and web teams will likely need to make adjustments to established workflows in order to incorporate AI.

AI-enhanced visual content for fashion marketing
Generative AI is also being applied to create visual marketing content.
Stitch Fix uses AI to curate personalized clothing recommendations for customers and is exploring how it could use DALL-E 2 to visualize garments tailored to individual preferences for color, fabric and style (Davenport & Mittal, 2022).

French fashion house Casablanca Paris is also implementing AI. It collaborated with the British photographer and AI artist Luke Nugent for its Spring / Summer 2023 campaign. The AI-generated images blended dreamlike backdrops with cutting edge technology.

Fashion brands can benefit from reduced production times, cost savings and increased creative freedom by using AI-driven innovations to develop visual assets for marketing and ad campaigns. However, ensuring that AI-generated images accurately represent products can be tricky as the output may differ from the original product photos (Bain, 2023; Mcdowell, 2023a).

AI Chatbots: Transforming the shopping experience
Many retailers are also using generative AI as online shopping assistants, commonly known as chatbots. These chatbots use natural language processing to understand and respond to customer questions or even make personalized product recommendations (Zeng et al., 2023). For instance, within Kering’s experimental KNXT platform, a luxury personal shopper powered by ChatGPT provides tailored recommendations and insights to users based on specific contexts (Mcdowell, 2023b).

Despite these advantages, chatbot technology still has room for improvement. It may struggle to suggest the right products due to inventory constraints or provide somewhat generic styling suggestions. However these chatbots are a work in progress, and companies are confident that their AI tools’ language capabilities will continue to improve as they gather more data and user feedback.

As the fashion industry evolves, generative AI-driven chatbots have the potential to revolutionize the way customers interact with brands, offering increasingly personalized and efficient services.

A new industry standard
Businesses in the fashion, textile and apparel space can no longer be ambivalent or willfully ignorant about AI. They must do the research and reflection needed to develop a clear organizational stance on AI or risk getting left behind.

Organizational strategies for AI need to go beyond looking at the future trajectory of AI. Executives must set up clear objectives around how to integrate the technology into their workflows.

The customer base of each brand will be central to a successful AI strategy. This means understanding both their attitudes towards AI as well as their preferences and expectations.

Source:

Wilson College of Textiles, Yoo-Won Olivia Min and B. Ellie Jin

(c) MIT Self Assembly Lab
29.04.2024

The 4D Knit Dress - Is this the future of fashion?

Developed by the Self-Assembly Lab, the 4D Knit Dress uses several technologies to create a custom design and a custom fit, while addressing sustainability concerns.

Until recently, bespoke tailoring — clothing made to a customer’s individual specifications — was the only way to have garments that provided the perfect fit for your physique. For most people, the cost of custom tailoring is prohibitive. But the invention of active fibers and innovative knitting processes is changing the textile industry.

“We all wear clothes and shoes,” says Sasha MicKinlay MArch ’23, a recent graduate of the MIT Department of Architecture. “It’s a human need. But there’s also the human need to express oneself. I like the idea of customizing clothes in a sustainable way. This dress promises to be more sustainable than traditional fashion to both the consumer and the producer.”

Developed by the Self-Assembly Lab, the 4D Knit Dress uses several technologies to create a custom design and a custom fit, while addressing sustainability concerns.

Until recently, bespoke tailoring — clothing made to a customer’s individual specifications — was the only way to have garments that provided the perfect fit for your physique. For most people, the cost of custom tailoring is prohibitive. But the invention of active fibers and innovative knitting processes is changing the textile industry.

“We all wear clothes and shoes,” says Sasha MicKinlay MArch ’23, a recent graduate of the MIT Department of Architecture. “It’s a human need. But there’s also the human need to express oneself. I like the idea of customizing clothes in a sustainable way. This dress promises to be more sustainable than traditional fashion to both the consumer and the producer.”

McKinlay is a textile designer and researcher at the Self-Assembly Lab who designed the 4D Knit Dress with Ministry of Supply, a fashion company specializing in high-tech apparel. The dress combines several technologies to create personalized fit and style. Heat-activated yarns, computerized knitting, and robotic activation around each garment generates the sculpted fit. A team at Ministry of Supply led the decisions on the stable yarns, color, original size, and overall design.

“Everyone’s body is different,” says Skylar Tibbits, associate professor in the Department of Architecture and founder of the Self-Assembly Lab. “Even if you wear the same size as another person, you're not actually the same.”

Active textiles
Students in the Self-Assembly Lab have been working with dynamic textiles for several years. The yarns they create can change shape, change property, change insulation, or become breathable. Previous applications to tailor garments include making sweaters and face masks. Tibbits says the 4D Knit Dress is a culmination of everything the students have learned from working with active textiles.

McKinlay helped produce the active yarns, created the concept design, developed the knitting technique, and programmed the lab’s industrial knitting machine. Once the garment design is programmed into the machine, it can quickly produce multiple dresses. Where the active yarns are placed in the design allows for the dress to take on a variety of styles such as pintucks, pleats, an empire waist, or a cinched waist.

“The styling is important,” McKinlay says. “Most people focus on the size, but I think styling is what sets clothes apart. We’re all evolving as people, and I think our style evolves as well. After fit, people focus on personal expression.”

Danny Griffin MArch ’22, a current graduate student in architectural design, doesn’t have a background in garment making or the fashion industry. Tibbits asked Griffin to join the team due to his experience with robotics projects in construction. Griffin translated the heat activation process into a programmable robotic procedure that would precisely control its application.

“When we apply heat, the fibers shorten, causing the textile to bunch up in a specific zone, effectively tightening the shape as if we’re tailoring the garment,” says Griffin. “There was a lot of trial and error to figure out how to orient the robot and the heat gun. The heat needs to be applied in precise locations to activate the fibers on each garment. Another challenge was setting the temperature and the timing for the heat to be applied.”

“We couldn’t use a commercial heat gun — which is like a handheld hair dryer — because they’re too large,” says Griffin. “We needed a more compact design. Once we figured it out, it was a lot of fun to write the script for the robot to follow.”

A dress can begin with one design — pintucks across the chest, for example — and be worn for months before having heat re-applied to alter its look. Subsequent applications of heat can tailor the dress further.

Beyond fit and fashion
Efficiently producing garments is a “big challenge” in the fashion industry, according to Gihan Amarasiriwardena ’11, the co-founder and president of Ministry of Supply.

“A lot of times you'll be guessing what a season's style is,” he says. “Sometimes the style doesn't do well, or some sizes don’t sell out. They may get discounted very heavily or eventually they end up going to a landfill.”

“Fast fashion” is a term that describes clothes that are inexpensive, trendy, and easily disposed of by the consumer. They are designed and produced quickly to keep pace with current trends. The 4D Knit Dress, says Tibbits, is the opposite of fast fashion. Unlike the traditional “cut-and-sew” process in the fashion industry, the 4D Knit Dress is made entirely in one piece, which virtually eliminates waste.

“From a global standpoint, you don’t have tons of excess inventory because the dress is customized to your size,” says Tibbits.

McKinlay says she hopes use of this new technology will reduce the amount of waste in inventory that retailers usually have at the end of each season.

“The dress could be tailored in order to adapt to these changes in styles and tastes,” she says. “It may also be able to absorb some of the size variations that retailers need to stock. Instead of extra-small, small, medium, large, and extra-large sizes, retailers may be able to have one dress for the smaller sizes and one for the larger sizes. Of course, these are the same sustainability points that would benefit the consumer.”

The Self-Assembly Lab has collaborated with Ministry of Supply on projects with active textiles for several years. Late last year, the team debuted the 4D Knit Dress at the company’s flagship store in Boston, complete with a robotic arm working its way around a dress as customers watched. For Amarasiriwardena, it was an opportunity to gauge interest and receive feedback from customers interested in trying the dress on.

“If the demand is there, this is something we can create quickly” unlike the usual design and manufacturing process, which can take years, says Amarasiriwardena.

Griffin and McKinlay were on hand for the demonstration and pleased with the results. For Griffin, with the “technical barriers” overcome, he sees many different avenues for the project.

“This experience leaves me wanting to try more,” he says.

McKinlay too would love to work on more styles.

“I hope this research project helps people rethink or reevaluate their relationship with clothes,” says McKinlay. “Right now when people purchase a piece of clothing it has only one ‘look.’ But, how exciting would it be to purchase one garment and reinvent it to change and evolve as you change or as the seasons or styles change? I'm hoping that's the takeaway that people will have.”

Source:

Maria Iacobo | Olivia Mintz | School of Architecture and Planning, MIT Department of Architecture

wind energy Photo: Carlos / Saigon - Vietnam, Pixabay
21.02.2024

Composites' hopes are pinned on wind energy and aviation sectors

Composites Germany - Results of the 22nd Composites Market Survey

  • Critical assessment of the current business situation
  • Future expectations brighten
  • Investment climate remains subdued
  • Different expectations of application industries
  • Growth drivers with slight shifts
  • Composites index points in different directions

For the 22nd time, Composites Germany has collected current key figures on the market for fiber-reinforced plastics. All member companies of the supporting associations of Composites Germany: AVK and Composites United as well as the associated partner VDMA were surveyed.
In order to ensure that the different surveys can be compared without any problems, no fundamental changes were made to the survey. Once again, mainly qualitative data was collected in relation to current and future market developments.

Composites Germany - Results of the 22nd Composites Market Survey

  • Critical assessment of the current business situation
  • Future expectations brighten
  • Investment climate remains subdued
  • Different expectations of application industries
  • Growth drivers with slight shifts
  • Composites index points in different directions

For the 22nd time, Composites Germany has collected current key figures on the market for fiber-reinforced plastics. All member companies of the supporting associations of Composites Germany: AVK and Composites United as well as the associated partner VDMA were surveyed.
In order to ensure that the different surveys can be compared without any problems, no fundamental changes were made to the survey. Once again, mainly qualitative data was collected in relation to current and future market developments.

Critical assessment of the current business situation
After consistently positive trends were seen in the assessment of the current business situation in 2021, this has slipped since 2022. There is still no sign of a trend reversal in the current survey. The reasons for the negative sentiment are manifold and were already evident in the last survey.

At present, politicians do not seem to be able to create a more positive environment for the industry with appropriate measures. Overall, Germany in particular, but also Europe, is currently experiencing a very difficult market environment.

However, the main drivers of the current difficult situation are likely to be the persistently high energy and commodity/raw material prices. In addition, there are still problems in individual areas of the logistics chains, for example on the main trade/container routes, as well as a cautious consumer climate. A slowdown in global trade and uncertainties in the political arena are currently fueling the negative mood in the market.

Despite rising registration figures, the automotive industry, the most important application area for composites, has not yet returned to its former volume. The construction industry, the second most important key area of application, is currently in crisis. Although the order books are still well filled, new orders are often failing to materialize. High interest rates and material costs coupled with the high cost of living are having a particularly negative impact on private construction, but public construction is also currently unable to achieve the targets it has set itself. According to the ZDB (Zentralverband Deutsches Baugewerbe), the forecasts in this important sector remain gloomy: "The decline in the construction industry is continuing. Turnover will fall by 5.3% in real terms this year and we expect a further 3% drop next year. Residential construction remains responsible for the decline, which will slump by 11% in real terms this year and continue its downward trajectory at -13% in 2024."

It is not only the assessment of the general business situation that remains pessimistic. The situation of their own companies also continues to be viewed critically. The picture is particularly negative for Germany. Almost 50% of respondents are critical of the current business situation in Germany. The view of global business and Europe is somewhat more positive. Here, "only" 40% and 35% of respondents respectively assess the situation rather negatively.

Future expectations brighten
Despite the generally rather subdued assessment of the business situation, many of those surveyed appear to be convinced that the mood is improving, at least in Europe. When asked about their assessment of future general business development, the values for Europe and the world are more optimistic than in the last survey. The survey participants do not currently expect the situation in Germany to improve.

Respondents were more optimistic about their own company's future expectations for Europe and the global market.

The participants seem to be assuming a moderate short to medium-term recovery of the global economy. The forecasts are more optimistic than the assessment of the current situation. It is striking that the view of the German region is more critical in relation to Europe and the global economy. 28% of those surveyed expect the general market situation in Germany to develop negatively. Only 13% expect the current situation to improve. The figures for Europe and the world are better.

Investment climate remains subdued
The current rather cautious assessment of the economic situation continues to have an impact on the investment climate.

While 22% of participants in the last survey still assumed an increase in personnel capacity (survey 1/2023 = 40%), this figure is currently only 18%. In contrast, 18% even expect a decrease in personnel.

The proportion of respondents planning to invest in machinery is also declining. While 56% of respondents in the last survey still expected to make such investments, this figure has now fallen to 46%.

Different expectations of application industries
The composites market is characterized by a high degree of heterogeneity in terms of both materials and applications. In the survey, the participants are asked to give their assessment of the market development of different core areas.

The expectations are extremely varied. The two most important application areas are the mobility and construction/infrastructure sectors. Both are currently undergoing major upheavals or are affected by declines, which is also clearly reflected in the survey. Growth is expected above all in the wind energy and aviation sectors.

Growth drivers with slight shifts
In terms of materials, there has been a change in the assessment of growth drivers. While the respondents in the last 9 surveys always named GRP as the material from which the main growth impetus for the composites sector is to be expected, the main impetus is now once again expected to come from CFRP or across all materials.

There is a slight regional shift. Germany is seen less strongly as a growth driver. In contrast, Europe (excluding Germany) and Asia are mentioned significantly more.

Composites index points in different directions
The numerous negative influences of recent times continue to be reflected in the overall Composites Index. This continues to fall, particularly when looking at the current business situation. On the other hand, there is a slight improvement in expectations for future market development, although this remains at a low level.

The total volume of processed composites in Europe in 2022 was already declining, and a further decline must also be expected for 2023. This is likely to be around 5% again.

It remains to be seen whether it will be possible to counteract the negative trend. Targeted intervention, including by political decision-makers, would be desirable here. However, this cannot succeed without industry/business. Only together will it be possible to maintain and strengthen Germany as a business/industry location. For composites as a material group in general, there are still very good opportunities to expand the market position in both new and existing markets due to the special portfolio of properties. However, the dependency on macroeconomic developments remains. It is now important to develop new market areas through innovation, to consistently exploit opportunities and to work together to further implement composites in existing markets. This can often be achieved better together than alone. With its excellent network, Composites Germany offers a wide range of opportunities.

The next composites market survey will be published in July 2024.

Source:

Composites Germany

TiHive Wins RISE® Innovation Award for their SAPMonit Technology Photo INDA
03.10.2023

TiHive Wins RISE® Innovation Award for their SAPMonit Technology

Business leaders, product developers, and technology scouts convened at the RISE® (Research, Innovation & Science for Engineered Fabrics) Conference, Sept. 26-27, Raleigh, NC for two days of valuable insights in material science, process and sustainability innovations. RISE is co-organized by INDA and The Nonwovens Institute, North Carolina State University.

Industry, academic, and government experts shared their expertise in these key areas:

Business leaders, product developers, and technology scouts convened at the RISE® (Research, Innovation & Science for Engineered Fabrics) Conference, Sept. 26-27, Raleigh, NC for two days of valuable insights in material science, process and sustainability innovations. RISE is co-organized by INDA and The Nonwovens Institute, North Carolina State University.

Industry, academic, and government experts shared their expertise in these key areas:

  • The future of nonwoven manufacturing
  • Real-world applications and advances in filter media
  • rPolymers and sustainability
  • Innovative strategies and circular solutions
  • Advancements in sustainable nonwoven applications
  • Market statistics and data trends

A highlight of RISE was a poster presentation of fundamental nonwovens research by The Nonwovens Institute’s graduate students. As an added value, The Nonwovens Institute offered RISE participants a tour of its world-class facilities located on the Centennial Campus of North Carolina State University, featuring the most extensive set of lab- and pilot-scale equipment found anywhere including all the nonwovens platform and testing technologies.

RISE® Innovation Award Winner
TiHive won the 2023 RISE Innovation Award for their SAPMonit technology. TiHive’s innovation, SAPMonit – a technology breakthrough, inspects millions of diapers weekly. SAPMonit delivers lightning-speed inline inspection of superabsorbents’ weight and distribution, optimizes resources, detects flaws, and accelerates R&D. SAPMonit utilizes advanced see-through cameras, high-speed vision algorithms, and secure cloud integration, revolutionizing industry norms. SAPMonit has great potential for sustainability, cost reduction, and enhanced customer satisfaction as it avoids hundreds of tons of plastic waste per year per machine.

The RISE Innovation Award finalists included Curt. G. Joa, Inc. for their ESC-8 – The JOA® Electronic Size Change, Fiberpartner Aps for their BicoBio Fiber, and Reifenhäuser REICOFIL GmbH & Co. KG for their Reifenhäuser Reicofil RF5 XHL.  Together, these finalists’ innovations have the potential to reduce plastic waste by millions of kgs.

DiaperRecycle won the 2022 RISE® Innovation Award for its innovative technology to recycle used diapers into absorbent and flushable cat litter. By diverting used diapers from households and institutions, and separating the plastic and fiber, DiaperRecycle strives to decrease the climate-changing emissions of diapers from landfills.

2023 INDA Lifetime Technical Achievement Award
Ed Thomas, President, Nonwoven Technology Associates, LLC, received the 2023 INDA Lifetime Technical Achievement Award for his decades of nonwoven contributions to the growth and success of the nonwoven industry.

RISE 2024 will be held October 1-2, 2024 at the James B. Hunt Jr. Library at North Carolina State University in Raleigh, NC.

More information:
INDA RISE® nonwovens
Source:

INDA

Heimtextil Trends 24/25 © SPOTT trends & business for Heimtextil
12.09.2023

Heimtextil Trends 24/25: New Sensitivity

Under the theme "New Sensitivity", textile transformation is the focus of Heimtextil Trends 24/25. Three approaches show ways to a more sensitive world of textiles: the plant-based production of textiles, the support of textile cycles by technology and the bioengineered use of natural ingredients. In addition, Future Materials curates regenerative materials and designs.
 
After last year's focus on circular solutions, Heimtextil Trends 24/25 will once again shed light on transformative textile innovations.
Under the title "New Sensitivity," the focus is on innovations and changes in the composition of textiles, in addition to aesthetic aspects. "In this context, sensitivity means considering the impact on the environment when making a decision or creating a product. Understanding how natural ecosystems work and prioritising balance as the default are key," says Anja Bisgaard Gaede, Founder of SPOTT trends & business.

Under the theme "New Sensitivity", textile transformation is the focus of Heimtextil Trends 24/25. Three approaches show ways to a more sensitive world of textiles: the plant-based production of textiles, the support of textile cycles by technology and the bioengineered use of natural ingredients. In addition, Future Materials curates regenerative materials and designs.
 
After last year's focus on circular solutions, Heimtextil Trends 24/25 will once again shed light on transformative textile innovations.
Under the title "New Sensitivity," the focus is on innovations and changes in the composition of textiles, in addition to aesthetic aspects. "In this context, sensitivity means considering the impact on the environment when making a decision or creating a product. Understanding how natural ecosystems work and prioritising balance as the default are key," says Anja Bisgaard Gaede, Founder of SPOTT trends & business.

How does New Sensitivity translate into something concrete in the lifestyle industry, and what does having a sensitive approach to design and products mean? Also the adoption of Artificial General Intelligence (AGI) is transforming current times. AGI has the potential to bring innovative solutions and help tackle significant challenges, also in the textile industry. However, AGI can have the opposite effect on society. AGI needs the mindset of New Sensitivity that helps simplify complexity, expand creativity, and find unseen solutions, also within the world of textiles.
     
"With Heimtextil Trends 24/25: New Sensitivity, we encourage the textile industry to approach the future with thoughtfulness and consideration. Specifically, we see this change in three different trends for a more sensitive world of textiles: biotechnical, plant-based and technological," Bisgaard Gaede continues.

Plant-based: textiles made from plant crops or plant by-products
Plant-based textiles mean that the fibres are derived from something that grows rather than being synthetically produced. The sustainable advantage of plant-based textiles is that their origin is natural and, therefore, more able to recirculate in existing ecosystems. They can be divided into two groups. The first group of textiles are made from plant crops. New resilient crops like cactus, hemp, abaca, seaweed, and rubber offer new sustainable textile solutions. Because of mechanical extraction, they can grow despite climate changes and require fewer chemicals in their development. The second group consists of textiles made of plant by-products which are leftover raw materials from production such as banana, olive, persimmon and hemp.

Technological: technology and technical solutions transforming textiles
Technology can support the transformation of textiles through the use of different methods: upcycling and recycling of textiles, textile construction, and textile design. Due to decades of production, textiles are now a material available in abundance. Developing technologies for recycling textile waste and methods for upcycling textiles increases the circular usage of existing textiles. Furthermore, old textile construction techniques also offer pathways to sustainable solutions: For instance, using knitting technology for furniture upholstery produces less fabric waste; alternatively, weaving technique allows the creation of several colours using only a few coloured yarns. Textile Design Thinking is another method that addresses critical issues such as energy usage and durability of natural fibres and enhances these through technological textile advancement.

Bio-engineered: engineered to enhance bio-degrading
To a certain degree, bio-engineered textiles represent a fusion of plant-based and technological textiles. Bio-engineering bridges nature and technology and transforms the way textiles are made. They can be divided into two directions: fully bio-engineered and bio-degradable textiles. In the production of fully bio-engineered textiles nature-inspired strategies are adopted. Instead of growing plants and extracting their fibres, textiles are made from the protein, carbohydrates, or bacteria in corn, grass, and cane sugar. Manufacturing involves a bio-molecular process that creates filaments which are made into yarn. The sustainable advantage of bio-engineered textiles is that they can have some of the same functionalities as synthetically produced textiles, while still being biodegradable because of their natural origin. Biodegradable fibres can be added to conventional textiles like polyester to enhance the conventional textiles’ ability to revert to materials found in nature and hence biodegrade in natural environments such as water or soil. Although not biodegrading completely, these bio-enhanced textiles will biodegrade up to 93 % compared to conventional textiles.

Heimtextil Trends 24/25: new colourways
A sensitive approach to colouring methods is expressed by a dynamic yet subtle colour palette created through natural pigments deriving from the earth, as traditional colouring processes are brought to the next level through innovative bioengineering technology. In pursuit of creating colours that evoke emotions in our senses while at the same time respecting our values in protecting the environment, we see colour bacteria growing pigments generating hues with great richness and depth.
               
This New Sensitivity includes acceptance of natural colour flows, as colours may fade with time or morph into new colourways. The colourways for Heimtextil Trends 24/25 were inspired by natural colours deriving from avocado seeds, algae, living bacteria, antique pigments such as raw sienna, and bio-engineered indigo and cochineal. The high black component in most colours allows for widespread application and a greater variety of combinations. The punchy saturated accents enhance our senses as they lift our spirits. In contrast, the grounding neutrals in different shades of grey, terra and even dark purple allow for calmness and tranquillity.

Future Materials: regenerative design
How are regenerative textiles and materials defined? Regenerative design is dedicated to developing holistic creative practices that restore or renew resources, have a positive impact on the environment, and encourage communities to thrive. For Heimtextil 2024, design futures consultancy FranklinTill is curating a global showcase of cutting-edge textiles and materials to illustrate the principles of regenerative design and recognize pioneering designers, producers and manufacturers who are at the forefront of regenerative design.
The Trend Space at Heimtextil in Frankfurt, Germany, January 9-12, 2023, will showcase these pioneering solutions in an inspiring way. In addition, Heimtextil Trends will offer visitors orientation and insights into the future of home and contract textiles in the form of workshops, lectures and other interactive formats.

Source:

Heimtextil, Messe Frankfurt

Photo dayamay Pixabay
21.08.2023

Composites Germany: Investment climate cloudy

  • Results of the 21st Composites Market Survey
  • Critical assessment of the current business situation
  • Future expectations turn negative
  • Expectations for application industries vary
  • Growth drivers with only slight shifts
  • Composites index points in different directions

This is the 21st time that Composites Germany (www.composites-germany.de) has identified the latest performance indicators for the fibre-reinforced plastics market. The survey covered all the member companies of the umbrella organisations of Composites Germany: AVK and Composites United, as well as the associated partner VDMA.

As before, to ensure a smooth comparison with previous surveys, the questions in this half-yearly survey have been left unchanged. Once again, the data obtained in the survey is largely qualitative and relates to current and future developments in the market.

  • Results of the 21st Composites Market Survey
  • Critical assessment of the current business situation
  • Future expectations turn negative
  • Expectations for application industries vary
  • Growth drivers with only slight shifts
  • Composites index points in different directions

This is the 21st time that Composites Germany (www.composites-germany.de) has identified the latest performance indicators for the fibre-reinforced plastics market. The survey covered all the member companies of the umbrella organisations of Composites Germany: AVK and Composites United, as well as the associated partner VDMA.

As before, to ensure a smooth comparison with previous surveys, the questions in this half-yearly survey have been left unchanged. Once again, the data obtained in the survey is largely qualitative and relates to current and future developments in the market.

Critical assessment of current business situation
After consistently positive trends were evident in the assessment of the current business situation in 2021, this slipped in 2022. For the third time in a row, the current survey shows pessimistic assessments. The reasons for the negative mood are manifold. However, the main drivers are likely to be the still high energy and commodity prices. In addition, there are still problems in individual areas of the logistics chains as well as a restrained consumer climate. Despite rising registration figures, the automotive industry, the most important application area for composites, has not yet returned to its former volume. This also illustrates the change in strategy of European OEMs to move away from volume models towards high-margin vehicle segments. The construction industry, the second central area of application, is currently in crisis. Although the order books are still well filled in many cases, new orders are often not forthcoming. High in-terest rates and material costs combined with a high cost of living are placing a heavy burden on private construction in particular. A real decline in turnover of 7% is currently expected for the construction industry in 2023.

The assessment of the business situation of their own company is also increasingly pessimistic. The picture is particularly negative for Germany. Almost 50% of respondents (44%) are critical of the current business situation. The view of global business and Europe is somewhat more positive. Here, "only" 36% and 33% of the respondents respectively assess the situation rather negatively.

Future expectations turn negative
Following the rather pessimistic assessment of the current business situation, future business expectations also turn negative. After an increase in the last survey, the cor-responding indicators for the general business situation are now clearly pointing down-wards. The respondents are also more pessimistic about their own com-pany's future expectations.

The participants apparently do not expect the situation to improve in the short term. It is also noticeable here that the view of Germany as a region is more critical in relation to Europe and the global economy. 22% of the respondents expect a negative develop-ment in Germany. Only 13% expect the current situation to improve. The indicators for Europe and the world are better.

Investment climate clouds over
The currently rather cautious assessment of the economic situation and the pessimistic outlook also have an impact on the investment climate.
Whereas in the last survey 40% of the participants still expected an increase in person-nel capacity, this figure is currently only 18%. On the other hand, 12% even expect a decline in the area of personnel.

The share of respondents planning to invest in machinery is also declining. While 71% of respondents in the last survey expected to invest in machinery, this figure has now fallen to 56%.
 
Expectations of application industries differ
The composites market is characterised by strong heterogeneity, both in terms of materials and applications. In the survey, the participants were asked to give their assessment of the market development in different core areas. The expectations are extremely varied.

The weaknesses already described in the most important core markets of transport and construction/infrastructure are clearly evident. Growth is expected above all in the wind energy and aviation sectors. Expectations about future market developments, on the other hand, are significantly more positive than the figures presented here might suggest.

Growth drivers with only slight shifts
The paradigm shift in materials continues. While in the first 13 surveys the respondents always named CFRP as the material from which the main growth impulses for the com-posites sector are to be expected, the main impulses are now assumed to come from GRP or across all materials. There is a slight regional shift. At present it is mainly North America that is expected to provide the main growth impulses for the industry. Europe and Asia are losing ground slightly.

Composites index points in different directions
The numerous negative influences of recent times are now also reflected in the overall composites index. All indicators are weakening. Both the current and the future assessment are turning negative.  

The total volume of composites processed in Europe in 2022 was already slightly down compared to 2021. After a good first quarter of 2022, there is currently a clear cooling of activity. It remains to be seen whether it will be possible to counteract the negative development. Targeted intervention, including by political decision-makers, would be desirable here. However, this cannot succeed without industry/business. Only together will it be possible to further strengthen Germany's position as a business location and to maintain or expand its position against the backdrop of a weakening global economy. There are still very good opportunities for composites to expand their market position in new and existing markets. However, the dependence on macroeconomic developments remains. The task now is to open up new market fields through innovations, to consistently exploit opportunities and to work together to further implement composites in existing markets. This can often be done better together than alone. With its excellent network, Composites Germany offers a wide range of opportunities.

Source:

Composites Germany
c/o AVK-TV GmbH

Point of View: Let’s end fast fashion, Prof Minna Halme. Photo: Veera Konsti / Aalto University
18.08.2023

Point of View: Let’s end fast fashion

Focusing on short-term profit isn’t sustainable. So what can we do to move in the right direction: favour resilience over efficiency in all industries.

We buy cheap products knowing we’ll need to replace them soon. We throw out used items rather than repairing or re-using them. Our employers plan in terms of financial quarters despite hoping to remain relevant and resilient longer-term. Even countries prioritise short-term economic output, focusing on gross domestic product (GDP) above any other indicator.

But does this way of living, working and weighing decisions make sense in the 21st century?

Our global obsession with economic short-term efficiency – and how to transform it – is a conundrum that Professor of Sustainability Management Minna Halme has been thinking about for most of her career. Even as a business school student, she felt flummoxed by how focused her classes were on short-term goals.

Focusing on short-term profit isn’t sustainable. So what can we do to move in the right direction: favour resilience over efficiency in all industries.

We buy cheap products knowing we’ll need to replace them soon. We throw out used items rather than repairing or re-using them. Our employers plan in terms of financial quarters despite hoping to remain relevant and resilient longer-term. Even countries prioritise short-term economic output, focusing on gross domestic product (GDP) above any other indicator.

But does this way of living, working and weighing decisions make sense in the 21st century?

Our global obsession with economic short-term efficiency – and how to transform it – is a conundrum that Professor of Sustainability Management Minna Halme has been thinking about for most of her career. Even as a business school student, she felt flummoxed by how focused her classes were on short-term goals.

'It was about selling more, about maximising shareholder profits, about economic growth – but not really asking, Why? What's the purpose of all this?'

Halme says. 'Even 20-year-old me somehow just felt that this was strange.

'What are we trying to do here? Are we trying to create a better economy for all, or most, people? Whose lives are we trying to improve when we are selling more differently-packaged types of yoghurt or clothes that quickly become obsolete?'

Halme has devoted her career to studying these questions. Today, she is a thought leader in innovative business practices, with recognitions including serving on Finland's National Expert Panel for Sustainable Development and on the United Nation's Panel on Global Sustainability.

Her ultimate goal? Pioneering, researching and advocating for alternative ways of thinking that prioritise values like long-term economic sustainability and resilience – alternatives that she and other experts believe would provide more lasting, widespread benefit to all.

How traditional indicators have failed
One way in which our preference for economic efficiency shapes how we measure a country's overall well-being or status is GDP. This isn't the fault of the originator of the modern concept of GDP, who specifically warned against using it in this way in the 1930s.

'GDP was never meant to tell us about the wellbeing of the citizens of a country,' Halme says. Seventy-five years ago, however, it was easy to conflate the two. Many countries were more committed to redistributing their wealth among their citizens, and population surveys show that until the 1970s, GDP often correlated with general wellbeing.

But with the rise of increasingly heedless free-market capitalism, this became less the case – and GDP's shortcomings became all the more apparent. 'We are in a situation where the wealth distribution is more and more trickling up to those who already have capital. Those who don't have it are in declining economic positions,' Halme says. In fact, the richest 1% of the global population now own nearly half of the world's wealth.

Some governments, such as Finland's, do take indicators of environmental and social progress into account. 'But none is considered as important for decision-making as GDP,' Halme says – and GDP is also considered the arbiter of a government's success. It is that attitude that, through her work advising the Finnish government on sustainability practises as well as in her own research, Halme is trying to shift.

Where industries have failed
Our often-exclusive focus on the economy – and, in particular, on making profits as quickly and efficiently as possible – doesn’t provide a clear picture of how everyone in a society is faring. Worse yet, it has encouraged industries to act with a short-term view that makes for longer-term problems.

Fast fashion is one example. At the moment, supply chains for clothing – as for most other goods – are linear. Raw materials come from one place and are transformed step by step, usually at different factories around the world, using materials, energy and transport that are “cheap” because their high environmental costs aren’t included. They are ultimately purchased by a consumer, who wears the product temporarily before discarding it. To expand profit margins, the industry pushes fast-changing trends. A shocking amount of this clothing ends up in landfill – some of it before it's even been worn.

As the COVID lockdowns showed, this kind of linear supply system isn't resilient. Nor is it sustainable.

Currently, fashion is estimated to be the world's second most polluting industry, accounting for up to 10% of all greenhouse gas emissions. Aalto University researchers have reported that the industry produces more than 92 million tonnes of landfill waste per year. By 2030, that is expected to rise to 134 million tonnes.

Cutting fashion's carbon footprint isn't just good for the environment; it will help the longer-term prospects of the industry itself. 'With this kind of wrong thinking about efficiency, you're eroding the basis of our long-term resilience both for ecology and for society,' Halme says.

Getting out of this trap, she and other researchers say, requires a complete paradigm shift. 'It's really difficult to just tweak around the edges,' she says.

Towards resilience
For several years, Halme researched and studied ecological efficiency, looking at ways that businesses could make more products with a smaller environmental impact. But gradually she realised this wasn't the answer. Although businesses could innovate to have more efficient products and technologies, their absolute use of natural resource use kept growing.

'I began to think, "If not efficiency, then what?"' Halme says. She realised the answer was resilience: fostering ways for systems, including the environment, to continue and even regenerate in the future, rather than continuing to degrade them in the present.

The solution isn’t more of anything, even ‘sustainable’ materials. It’s less.

'The only way to fix fast fashion is to end it,' Halme and her co-authors write. This means designing clothes to last, business models that make reuse and repair more accessible, and prioritising upcycling. Recycling systems also need to be overhauled for when an item really is at the end of its life – particularly regarding blended synthetic fibres, which are difficult to separate and break down.

This would upend the current focus on short-term revenue above all else. And, says Halme, it is one more example of how we need better ways to measure the success of these industries, taking into account factors like resilience and sustainability – rather than just short-term profits.

And while individuals can make an impact, these changes ultimately have to be industry-led.

'Textiles are a good example, because if they break quickly, and if you don't have repair services nearby, or if the fabrics are of such lousy quality that it doesn't make any sense to repair them, then it's too much trouble for most people,' Halme says. 'So most solutions should come from the business side. And the attempt should be to make it both fashionable and easy for consumers to make ecologically and socially sustainable choices.'

What will it take?
The ultimate challenge, says Lauri Saarinen, Assistant Professor at the Aalto University Department of Industrial Engineering and Management, is how to shift towards a more sustainable model while keeping companies competitive. But he believes there are ways.

One option is to keep production local. 'If we compete with low-cost, offshore manufacturing by doing things more locally, and in a closed loop, then we get the double benefit of actually providing some local work and moving towards a more sustainable supply chain,' Saarinen says. For example, if clothing were produced closer to consumers, it would be easier to send garments back for repair or for brands to take back used items and resell them.

Local production is yet another example of the need to rethink how we measure societal success. After all, outsourcing and offshoring in favour of cheaper production may appear to cut costs in short term, but this is done at the expense of what Halme and other experts argue really matters – longer-term economic viability, resilience and sustainability.

Shifting towards this kind of thinking isn't easy. Still, Saarinen and Halme have seen promising signs.

In Finland, for example, Halme points to the start-up Menddie, which makes it easy and convenient to send items away for repairs or alterations. She also highlights the clothing and lifestyle brand Marimekko, which re-sells its used items in an online secondhand shop, and the Anna Ruohonen label, a made-to-measurecollection and customer on-demand concept which creates no excess garments.

It's these kinds of projects that Halme finds interesting – and that, through her work, she hopes to both advocate for and pioneer.

At the moment, she says, these changes haven't yet added up to a true transformation. On a global scale, we remain far from a genuine shift towards longer-term resilience. But as she points out, that can change quickly. After all, it has in the past. Just look at what got us here.

'The pursuit of economic growth became such a dominant focus in a relatively short time – only about seven decades,' she says. 'The shift toward longer-term resilience is certainly possible. Scientists and decision-makers just need to change their main goal to long-term resilience. The key question is, are our most powerful economic players wise enough to do so?'

As part of her research, Halme has led projects pioneering the kinds of changes that the fashion industry could adapt. For example, along with her Aalto colleague Linda Turunen, she recently developed a measurement that the fashion industry could use to classify how sustainable a product really is – measuring things like its durability, how easily it can be recycled, and whether its production uses hazardous chemicals – which could help consumers to decide whether to buy. Her colleagues curated a recent exhibition that showcased what we might be wearing in a sustainable future, such as a leather alternative made from discarded flower cuttings, or modular designs to get multiple uses from the same garment – turning a skirt into a shirt, for example.
 
Because all of this requires longer-term thinking, innovation and investment, industry is reticent to make these shifts, Halme says. One way to encourage industries to change more quickly is with regulation. In the European Union, for example, an updated set of directives now requires companies with more than 500 employees to report on a number of corporate responsibility factors, ranging from environmental impact to the treatment of employees. These rules won't just help inform consumers, investors and other stakeholders about a company's role in global challenges. They’ll also help assess investment risks – weighing whether a company is taking the actions necessary to be financially resilient in the long-term.

Source:

Aalto University, Amanda Ruggeri

Photo: Unsplash
13.06.2023

The impact of textile production and waste on the environment

  • With fast fashion, the quantity of clothes produced and thrown away has boomed.

Fast fashion is the constant provision of new styles at very low prices. To tackle the impact on the environment, the EU wants to reduce textile waste and increase the life cycle and recycling of textiles. This is part of the plan to achieve a circular economy by 2050.

Overconsumption of natural resources
It takes a lot of water to produce textile, plus land to grow cotton and other fibres. It is estimated that the global textile and clothing industry used 79 billion cubic metres of water in 2015, while the needs of the EU's whole economy amounted to 266 billion cubic metres in 2017.

To make a single cotton t-shirt, 2,700 litres of fresh water are required according to estimates, enough to meet one person’s drinking needs for 2.5 years.

  • With fast fashion, the quantity of clothes produced and thrown away has boomed.

Fast fashion is the constant provision of new styles at very low prices. To tackle the impact on the environment, the EU wants to reduce textile waste and increase the life cycle and recycling of textiles. This is part of the plan to achieve a circular economy by 2050.

Overconsumption of natural resources
It takes a lot of water to produce textile, plus land to grow cotton and other fibres. It is estimated that the global textile and clothing industry used 79 billion cubic metres of water in 2015, while the needs of the EU's whole economy amounted to 266 billion cubic metres in 2017.

To make a single cotton t-shirt, 2,700 litres of fresh water are required according to estimates, enough to meet one person’s drinking needs for 2.5 years.

The textile sector was the third largest source of water degradation and land use in 2020. In that year, it took on average nine cubic metres of water, 400 square metres of land and 391 kilogrammes (kg) of raw materials to provide clothes and shoes for each EU citizen.

Water pollution
Textile production is estimated to be responsible for about 20% of global clean water pollution from dyeing and finishing products.

Laundering synthetic clothes accounts for 35% of primary microplastics released into the environment. A single laundry load of polyester clothes can discharge 700,000 microplastic fibres that can end up in the food chain.

The majority of microplastics from textiles are released during the first few washes. Fast fashion is based on mass production, low prices and high sales volumes that promotes many first washes.

Washing synthetic products has caused more than 14 million tonnes of microplastics to accumulate on the bottom of the oceans. In addition to this global problem, the pollution generated by garment production has a devastating impact on the health of local people, animals and ecosystems where the factories are located.

Greenhouse gas emissions
The fashion industry is estimated to be responsible for 10% of global carbon emissions – more than international flights and maritime shipping combined.

According to the European Environment Agency, textile purchases in the EU in 2020 generated about 270 kg of CO2 emissions per person. That means textile products consumed in the EU generated greenhouse gas emissions of 121 million tonnes.

Textile waste in landfills and low recycling rates
The way people get rid of unwanted clothes has also changed, with items being thrown away rather than donated. Less than half of used clothes are collected for reuse or recycling, and only 1% of used clothes are recycled into new clothes, since technologies that would enable clothes to be recycled into virgin fibres are only now starting to emerge.

Between 2000 and 2015, clothing production doubled, while the average use of an item of clothing has decreased.

Europeans use nearly 26 kilos of textiles and discard about 11 kilos of them every year. Used clothes can be exported outside the EU, but are mostly (87%) incinerated or landfilled.

The rise of fast fashion has been crucial in the increase in consumption, driven partly by social media and the industry bringing fashion trends to more consumers at a faster pace than in the past.

The new strategies to tackle this issue include developing new business models for clothing rental, designing products in a way that would make re-use and recycling easier (circular fashion), convincing consumers to buy fewer clothes of better quality (slow fashion) and generally steering consumer behaviour towards more sustainable options.

Work in progress: the EU strategy for sustainable and circular textiles
As part of the circular economy action plan, the European Commission presented in March 2022 a new strategy to make textiles more durable, repairable, reusable and recyclable, tackle fast fashion and stimulate innovation within the sector.

The new strategy includes new ecodesign requirements for textiles, clearer information, a Digital Product Passport and calls companies to take responsibility and act to minimise their carbon and environmental footprints

On 1 June 2023, MEPs set out proposals for tougher EU measures to halt the excessive production and consumption of textiles. Parliament’s report calls for textiles to be produced respecting human, social and labour rights, as well as the environment and animal welfare.

Existing EU measures to tackle textile waste
Under the waste directive approved by the Parliament in 2018, EU countries are obliged to collect textiles separately by 2025. The new Commission strategy also includes measures to, tackle the presence of hazardous chemicals, calls producers have to take responsibility for their products along the value chain, including when they become wasteand help consumers to choose sustainable textiles.

The EU has an EU Ecolabel that producers respecting ecological criteria can apply to items, ensuring a limited use of harmful substances and reduced water and air pollution.

The EU has also introduced some measures to mitigate the impact of textile waste on the environment. Horizon 2020 funds Resyntex, a project using chemical recycling, which could provide a circular economy business model for the textile industry.

A more sustainable model of textile production also has the potential to boost the economy. "Europe finds itself in an unprecedented health and economic crisis, revealing the fragility of our global supply chains," said lead MEP Huitema. "Stimulating new innovative business models will in turn create new economic growth and the job opportunities Europe will need to recover."

DOMOTEX (c) Deutsche Messe AG
30.05.2023

"DOMOTEX is and will remain the home of the entire industry"

Interview on the trade fair landscape for floor coverings in Germany

The effects of the Corona pandemic were felt in almost all areas of social and economic life. The trade fair industry in particular was severely affected, with many events cancelled or postponed. With the return to normality, the question arises as to what significance leading trade fairs will have in the post-Corona era and how the competition between different organisers will develop. For its KLARTEXT interview series, Textination talked to Ms Sonia Wedell-Castellano, Global Director of DOMOTEX Events.

 

Interview on the trade fair landscape for floor coverings in Germany

The effects of the Corona pandemic were felt in almost all areas of social and economic life. The trade fair industry in particular was severely affected, with many events cancelled or postponed. With the return to normality, the question arises as to what significance leading trade fairs will have in the post-Corona era and how the competition between different organisers will develop. For its KLARTEXT interview series, Textination talked to Ms Sonia Wedell-Castellano, Global Director of DOMOTEX Events.

 

After DOMOTEX was unable to take place in 2021 and 2022 due to the pandemic, the trade fair returned in 2023 with a successful event. Nevertheless, the number of exhibitors has almost halved compared to 2020. How do you assess the future importance of leading trade fairs after the industry had to come to terms with online meetings and travel restrictions for a long period of time?

I think it is important to remember that this was the first DOMOTEX since the outbreak of the pandemic, and at a time when the global economic situation is rather difficult. Of course, this situation has made some companies reluctant to participate in DOMOTEX 2023, so we have not yet been able to welcome all companies back as exhibitors at the show. In addition, there were still significant travel restrictions in place at the beginning of the year, for example in China, which simply made it more difficult for our exhibitors to participate in a trade fair abroad. As far as our expectations for the next event are concerned, I can say that many companies - even those that did not exhibit this year - have communicated their interest in wanting to be back at DOMOTEX 2024.
 
We are certain that leading trade fairs and exhibitions in general will continue to be of great importance in the future! You may be able to cultivate existing customers at digital events, but you can't generate new ones. The focus of DOMOTEX is on products you can touch, on the haptic experience on site. You can't transfer that to the digital world. Even the chance encounters at the stand or in the halls do not happen digitally. But a trade fair thrives on personal encounters, personal exchanges. Business is done between people, not between screens. Both exhibitors and visitors have told us quite clearly that they want and need DOMOTEX to be a trade fair where people are present.

 

The degree of internationalisation among DOMOTEX visitors was between 62 and 67 percent in the last three years of the event before the pandemic; in 2023 it even reached 69 percent. Would you agree that leading international trade fairs in Germany are now primarily only important for export-oriented companies? And what does that imply for the economic efficiency of trade fairs?

Certainly, leading international trade fairs in Germany are particularly interesting for export-oriented companies, but not exclusively. That doesn't change anything at all about the profitability of trade fairs. We generate our turnover with all our exhibitors, regardless of whether they are export-oriented or only interested in the Germany-Austria-Switzerland region. That's why satisfied exhibitors are very important to us. And an exhibitor is satisfied when he can do good business or make good contacts at our fairs. It's more and more about the right quality of visitors, less about the quantity. In any case, all our exhibitors very much welcome international visitors!

 

For the 2024 edition, Deutsche Messe has announced that its DOMOTEX concept has been changed to focus on different areas each year: Carpet & Rugs in the odd-numbered years and Flooring in the even-numbered years. Flooring covers wood and laminate flooring, parquet, design flooring, resilient floor coverings, carpets, outdoor flooring and application and installation technology. Carpet & Rugs stands for hand-made carpets and runners as well as for machine-woven carpets.

Yet you say that the Carpet & Rugs segment in particular needs an annual presentation platform, while the flooring segment would like to see DOMOTEX every two years as the central platform for the industry due to longer innovation cycles. Doesn't that actually mean that floor coverings are only in Hannover every other year, but carpets continue to exhibit annually in Hannover? Could you clarify that?

DOMOTEX - Home of Flooring will take place in 2024 and in all even years: This is a DOMOTEX with all exhibitors as we know them from the past. So, from herringbone parquet to outdoor coverings, oriental carpets and contemporary designs - everything, under one roof. In the odd years, i.e. from 2025, there will then be DOMOTEX - Home of Carpets and Rugs, with a focus on suppliers of fitted carpets. The background to this is that the hard flooring industry had wanted DOMOTEX to be held every two years. After this year's DOMOTEX, the suppliers of wall-to-wall carpets have again clearly spoken out in favour of an annual platform. With our new focus model, we are meeting the needs that the market has expressed to us.

 

Messe Frankfurt has declared a new product segment for next year's Heimtextil - interestingly, under the name Carpets & Rugs. While the watchword at DOMOTEX in the even year 2024 is Flooring, Heimtextil offers an alternative trade fair venue for carpets. How do you assess this situation - do exhibitors now have to choose between Hannover and Frankfurt and what does this mean for the split concept?

No, exhibitors from the carpet sector will not have to choose between Hannover and Frankfurt in future - because DOMOTEX is and will remain the home of the entire industry, even in the even years! At DOMOTEX, Home of Flooring means, as I explained earlier, that we present the entire spectrum of floor coverings and carpets. But what is even more important is that we have been told by exhibitors and many visitors that the market does not want to be split up any further. Through the many (small) events, the flooring industry is only competing with itself. To put it bluntly: if only some of the exhibitors take part in ten events, it can't really work. The critical mass is missing. A trade fair is only as good as its participants and they often don't have the time to visit several events.    

 

Another innovation for DOMOTEX is the country focus. What do you expect from this and why did you choose "Insight Italy" for 2024?

With our new special presentation, we want to arouse the curiosity of our visitors - especially retailers, architects and contractors - and highlight the international character of DOMOTEX. After all, what could be more exciting than getting to know a country in depth?  

That is why the INSIGHT concept will in future feature a different country at each DOMOTEX - Home of Flooring. Special exhibition areas will showcase innovations and products, present partnerships with designers and universities, and stage trends. In addition, the conference will provide insights into the respective market and references.  
In 2024, we will start with Italy, a very design-savvy and creative country from which many trends come.

 

Deutsche Messe wants to strengthen the Hannover venue for the leading trade fair DOMOTEX and to hold additional fairs only in Shanghai and in Gaziantep. There will be no Carpet Expo in Istanbul. What influence does the changing entrepreneurial landscape in terms of production countries and markets have on your international concept?

First of all, it must be noted that the business landscape for carpets has not changed in Turkey. Here, only the associations have decided to organise a carpet fair in Istanbul in the future. The background is the continuing visa problem for Turkish exhibitors in Germany as well as the immensely high inflation in Turkey, which makes foreign participation extremely costly for Turkish companies. We would have liked to organise a carpet fair in Istanbul together with the Turkish associations, but not at any price and not on their terms alone. Hannover is and will remain the international platform for DOMOTEX, and we will continue to strengthen this location.

But of course, we also keep an eye on the global market and keep our eyes and ears open at all times, for all our brands, by the way. It was only in this way that DOMOTEX asia/Chinafloor in Shanghai was able to develop into what is now a very successful event. The potential was there, we were in the right place at the right time. If we hadn't seized the opportunity at the time, there would still be a strong floor coverings trade fair in Shanghai - but it would be run by one of our competitors and it wouldn't be called DOMOTEX today.

Many thanks to Ms Sonia Wedell-Castellano for the KLARTEXT.

(c) nova-Institut GmbH
14.03.2023

Bacteria instead of trees, textile and agricultural waste

For the third time, the nova-Institut awarded the "Cellulose Fibre Innovation of the Year" prize at the "Cellulose Fibres Conference 2023" in Cologne, 8-9 March 2023.

The yearly conference is a unique meeting point of the global cellulose fibres industry. 42 speakers from twelve countries highlighted the innovation potential of cellulosic fibres and presented the latest market insights and trends to more than 220 participants from 30 countries.

Leading international experts introduced new technologies for recycling of cellulose rich raw materials and practices for circular economy in textiles, packing and hygiene, which were discussed in seven panel discussion with active audience participation.    

Prior to the conference, the conference advisory board had nominated six remarkable innovations. The winners were elected in an exciting head-to-head live-voting by the conference audience on the first day of the event.

For the third time, the nova-Institut awarded the "Cellulose Fibre Innovation of the Year" prize at the "Cellulose Fibres Conference 2023" in Cologne, 8-9 March 2023.

The yearly conference is a unique meeting point of the global cellulose fibres industry. 42 speakers from twelve countries highlighted the innovation potential of cellulosic fibres and presented the latest market insights and trends to more than 220 participants from 30 countries.

Leading international experts introduced new technologies for recycling of cellulose rich raw materials and practices for circular economy in textiles, packing and hygiene, which were discussed in seven panel discussion with active audience participation.    

Prior to the conference, the conference advisory board had nominated six remarkable innovations. The winners were elected in an exciting head-to-head live-voting by the conference audience on the first day of the event.

The collaboration between Nanollose (AU) and Birla Cellulose (IN) with tree-free lyocell from bacterial cellulose called Nullarbor™ is the winning cellulose fibre innovation 2023, followed by Renewcell (SE) cellulose fibres made from 100 % textile waste, while Vybrana – the new generation banana fibre from Gencrest Bio Products (IN) won third place.
    
Winner: Nullarbor™ – Nanollose and Birla Cellulose (AU/IN)
In 2020, Nanollose and Birla Cellulose started a journey to develop and commercialize treefree lyocell from bacterial cellulose, called Nullarbor™. The name derives from the Latin “nulla arbor” which means “no trees”. Initial lab research at both ends led to the joint patent application “production of high-tenacity lyocell fibres made from bacterial cellulose”.
Nullarbor is significantly stronger than lyocell made from wood-based pulp; even adding small amounts of bacterial cellulose to wood pulp increases the fibre toughness. In 2022, the first pilot batch of 260 kg was produced with 20 % bacterial pulp share. Several high-quality fabrics and garments were produced with this fibre. The collaboration between Nanollose and Birla Cellulose now focuses on increasing the production scale and amount of bacterial pulp in the fibre.  

Second place: Circulose® – makes fashion circular – Renewcell (SE)
Circulose® made by Renewcell is a branded dissolving pulp made from 100 % textile waste, like worn-out clothes and production scraps. It provides a unique material for fashion that is 100 % recycled, recyclable, biodegradable, and of virgin-equivalent quality. It is used by fibre producers to make staple fibre or filaments like viscose, lyocell, modal, acetate or other types of man-made cellulosic fibres. In 2022, Renewcell, opened the world’s first textile-to-textile     
chemical recycling plant in Sundsvall, Sweden – Renewcell 1. The plant is expected to reach an annual capacity of 120,000 tonnes.

Third place: Vybrana – The new generation banana fibre – Gencrest Bio Products (IN)
Vybrana is a Gencrest’s Sustainable Cellulosic Fibre upcycled from agrowaste. Raw fibres are extracted from the banana stem at the end of the plant lifecycle. The biomass waste is then treated by the Gencrest patented Fiberzyme technology. Here, cocktail enzyme formulations remove the high lignin content and other impurities and help fibre fibrillation. The company's proprietary cottonisation process provides fine, spinnable cellulose staple fibres suitable for blending with other staple fibres and can be spun on any conventional spinning systems giving yarns sustainable apparel. Vybrana is produced without the use of heavy chemicals and minimized water consumption and in a waste-free process where balance biomass is converted to bio stimulants Agrosatva and bio-based fertilizers and organic manure.

Photo Pixabay
10.01.2023

Fraunhofer: Optimized production of nonwoven masks

Producing infection control clothing requires a lot of energy and uses lots of material resources. Fraunhofer researchers have now developed a technology which helps to save materials and energy when producing nonwovens. A digital twin controls key manufacturing process parameters on the basis of mathematical modeling. As well as improving mask manufacturing, the ProQuIV solution can also be used to optimize the production parameters for other applications involving these versatile technical textiles, enabling manufacturers to respond flexibly to customer requests and changes in the market.

Producing infection control clothing requires a lot of energy and uses lots of material resources. Fraunhofer researchers have now developed a technology which helps to save materials and energy when producing nonwovens. A digital twin controls key manufacturing process parameters on the basis of mathematical modeling. As well as improving mask manufacturing, the ProQuIV solution can also be used to optimize the production parameters for other applications involving these versatile technical textiles, enabling manufacturers to respond flexibly to customer requests and changes in the market.

Nonwoven infection control masks were being used in their millions even before the COVID-19 pandemic and are regarded as simple mass-produced items. Nevertheless, the manufacturing process used to make them needs to meet strict requirements regarding precision and reliability. According to DIN (the German Institute for Standardization), the nonwoven in the mask must filter out at least 94 percent of the aerosols in the case of the FFP-2 mask and 99 percent in the case of the FFP-3 version. At the same time, the mask must let enough air through to ensure that the wearer can still breathe properly. Many manufacturers are looking for ways to optimize the manufacturing process. Furthermore, production needs to be made more flexible so that companies are able to process and deliver versatile nonwovens for a wide range of different applications and sectors.

ProQuIV, the solution developed by the Fraunhofer Institute for Industrial Mathematics ITWM in Kaiserslautern, fulfills both of these aims. The abbreviation “ProQuIV” stands for “Production and Quality Optimization of Nonwoven Infection Control Clothing” (Produktions- und Qualitätsoptimierung von Infektionsschutzkleidung aus Vliesstoffen). The basic idea is that manufacturing process parameters are characterized with regard to their impact on the uniformity of the nonwoven, and this impact is then linked to properties of the end product; for example, a protective mask. This model chain links all relevant parameters to an image analysis and creates a digital twin of the production process. The digital twin enables real-time monitoring and automatic control of nonwoven manufacturing and thus makes it possible to harness potential for optimization.

Dr. Ralf Kirsch, who works in the Flow and Material Simulation department and heads up the Filtration and Separation team, explains: “With ProQuIV, the manufacturers need less material overall, and they save energy. And the quality of the end product is guaranteed at all times.”

Nonwoven manufacturing with heat and air flow
Nonwovens for filtration applications are manufactured in what is known as the
meltblown process. This involves melting down plastics such as polypropylene and forcing them through nozzles so they come out in the form of threads referred to as filaments. The filaments are picked up on two sides by air flows which carry them forward almost at the speed of sound and swirl them around before depositing them on a collection belt. This makes the filaments even thinner: By the end of the process, their thickness is in the micrometer or even submicrometer range. They are then cooled, and binding agents are added in order to create the nonwoven. The more effectively the temperature, air speed and belt speed are coordinated with each other, the more uniform the distribution of the fibers at the end and therefore the more homogeneous the material will appear when examined under a transmitted light microscope. Lighter and darker areas can thereby be identified — this is referred to by experts as cloudiness. The Fraunhofer team has developed a method to measure a cloudiness index on the basis of image data. The light areas have a low fiber volume ratio, which means that they are less dense and have a lower filtration rate. Darker areas have a higher fiber volume and therefore a higher filtration rate. On the other hand, the higher air flow resistance in these areas means that they filter a smaller proportion of the air that is breathed in. A larger proportion of the air flows through the more open areas which have a less effective filtration effect.

Production process with real-time control
In the case of ProQuIV, the transmitted light images from the microscope are used to calibrate the models prior to use. The experts analyze the current condition of the textile sample and use this information to draw conclusions about how to optimize the system — for example, by increasing the temperature, reducing the belt speed or adjusting the strength of the air flows. “One of the key aims of our research project was to link central parameters such as filtration rate, flow resistance and cloudiness of a material with each other and to use this basis to generate a method which models all of the variables in the production process mathematically,” says Kirsch. The digital twin monitors and controls the ongoing production process in real time. If the system deviates slightly from where it should be — for example, if the temperature is too high — the settings are corrected automatically within seconds.

Fast and efficient manufacturing
“This means that it is not necessary to interrupt production, take material samples and readjust the machines. Once the models have been calibrated, the manufacturer can be confident that the nonwoven coming off the belt complies with the specifications and quality standards,” explains Kirsch. ProQuIV makes production much more efficient — there is less material waste, and the energy consumption is also reduced. Another advantage is that it allows manufacturers to develop new nonwoven-based products quickly — all they have to do is change the target specifications in the modeling and adjust the parameters. This enables production companies to respond flexibly to customer requests or market trends.

This might sound logical but can be quite complex when it comes to development. The way that the values for filtration performance and flow resistance increase, for example, is not linear at all, and they are not proportional to the fiber volume ratio either. This means that doubling the filament density does not result in double the filtration performance and flow resistance — the relationship between the parameters is much more complex than that. “This is precisely why the mathematical modeling is so important. It helps us to understand the complex relationship between the individual process parameters,” says ITWM researcher Kirsch. The researchers are able to draw on their extensive expertise in simulation and modeling for this work.

More applications are possible
The next step for the Fraunhofer team is to reduce the breathing resistance of the nonwovens for the wearer without impairing the protective effect. This is made possible by electrically charging the fibers and employing a principle similar to that of a feather duster. The electric charge causes the textile fabric to attract the tiniest of particles which could otherwise slip through the pores. For this purpose, the strength of the electrostatic charge is integrated into the modeling as a parameter.

The Fraunhofer researchers’ plans for the application of this method extend far beyond masks and air filters. Their technology is generally applicable to the production of nonwovens — for example, it can also be used in materials for the filtration of liquids. Furthermore, ProQuIV methods can be used to optimize the manufacture of nonwovens used in sound-insulating applications.

Source:

Fraunhofer Institute for Industrial Mathematics ITWM

04.01.2023

Circular Economy: It could all be so simple... or not

Interview with Henning Wehland & Robert Kapferer, Circularity Germany

Interview with Henning Wehland & Robert Kapferer, Circularity Germany

I'm a very curious guy by nature. That's why I offered to help out at a well-known hot dog station in Münster (Germany) this year, to draw attention to the shortage of staff in the gastronomy. I wrote an article about it on LinkedIn, which was in turn reacted to by Ines Chucholowius.
From her profile, I could see that she is a consultant for strategic marketing and communication in the textile industry. Not entirely serious, she offered me a job in her office. Like pushing a button, the pictures in my mind set in: Textile industry, exciting! Merchandising, contacts in the industry, collaborations, and I agreed to a short chat, at the end of which we spoke on the phone and arranged to meet.
 
She told me about her website TEXTINATION.de. And we were already involved in an exciting, heated exchange about perception and truth in the textile industry. Without further ado, we left it at that and I went home with a chunk of new information about an exciting field. Our dialogue on social media continued and eventually Ines offered me the chance to feed my die-hard curiosity with the support of TEXTINATION.de. I could write a blog on the site, about people, products, service providers, producers, startups or trends that interest me, to add to my half-knowledge about the textile industry.

Textile waste into the front ... new T-shirt out the back
During this exchange and a long brainstorming session, certain terms kept tickling my attention:
Circular economy, recycling, recyclable material loops. Circular Economy, Recycling, Recyclables. Even though there are many different definitions and some even distinguishing between different aspects: the former thought from waste that flows back into production as a secondary raw material, a more modern approach avoiding waste already in production - the general consensus is really only that circular economy is a cycle in which waste is used as a source for something new.

Sounds like useful additions for all areas of the manufacturing real economy to me. Ines introduced me to Robert Kapferer: He runs a startup called Circularity Germany in Hamburg. His company, founded in 2021 and consisting of Robert and another partner, is an offshoot of the Dutch-based company Circularity B.V. Its founder Han Hamers, with a degree in child psychology and a professional background in the textile dyeing industry, had the idea five years ago for a production facility that spins new yarn exclusively from textile production waste and old textiles turning it into T-shirts, polo shirts and sweatshirts.
Whether this works, and if so, how, is what I wanted to find out, and Ines and I arranged to meet Robert for a 90-minute online conference.

Robert, originally an industrial engineer, comes from a less sustainable industry. He worked for 11 years as managing director for AVECO Material und Service GmbH, where he was responsible for the workwear of more than 50,000 employees.

At the beginning of our conversation, he emphasizes that a moment in January 2021 changed his life and from then on, he wanted to dedicate himself to the topic of circular economy with all his might. That was when he met Han Hamers, who inspired him to found Circularity Germany. His enthusiasm and passion for the subject sound credible, and he begins to describe the differences between chemical and mechanical recycling methods. In summary, the mechanical process of shredding and the subsequent spinning shortens the fibers and thus restricts their properties for further processing. The advantage lies primarily in the comparatively uncomplicated, fast and more cost-efficient process. In the chemical variant, chemical waste remains, but the processed materials are broken down again into their basic building blocks in such a way that they have almost all the same properties as a so-called virgin raw material. Circularity Germany stands for the mechanical process.

And then comes the sentence that gets all our attention: "We've advanced a spinning technology so much that it relies exclusively on waste-based raw materials."
This sentence almost doesn't stand out because Robert still talks - quite excitingly - about the fact that they are planning a production and manufacturing facility where everything from knitting yarn to relatively fine thread can be spun and then further processed into fabric. And here Ines and I ask intensively: Essential requirements for industrial production still seem to be unresolved, and necessary processes are still in the planning stage. For example, the question of whether to work with pre-consumer or post-consumer waste. Pre-consumer waste is cutting waste from the production of clothes, which corresponds to about 10% of the processed material. Post-consumer waste we know as used textiles.

As long as production still takes place in India, Circularity currently uses mainly pre-consumer waste. These come exclusively from sewing factories in the Tirupur region in the south of India. When using used textiles, which exist in large quantities in Germany (according to a study, 28-40% of all garments produced are thrown away unworn), Circularity produces blended yarns of cotton and polyester. The company does not offer pure cotton yarns.

Textiles are treated with chemicals to varying degrees - workwear in particular cannot do without them. The fact that Han Hemers is also collecting used textile stocks from the Dutch army in order to reintroduce them renewed into the consumer cycle is therefore not reassuring. Military clothing has to be finished with all kinds of additives.

Therefor I ask how he can dispel doubts in a consumer’s mind like mine, with a healthy half-knowledge of mask deals and greenwashing, that a well-intentioned vision will be followed by a dark awakening. This concern cannot yet be resolved after the conversation.

We limit ourselves to what is planned: Robert has the dream of reversing the globalized process of textile production. He wants to end the decoupling of cotton growing regions and far-flung production such as Asia with subsequent shipping of ready-made goods to Europe. In the future, existing used textiles and/or cutting wastes are to be collected on site, recycled and processed locally into new textiles.

I believe him in having this dream. However, some of my questions about sustainability remain unanswered - which is why I have my doubts about whether the idea is currently capable of performing and competing.
What are the reasons for this? For one thing, I think it's always difficult to do necessary pioneering work. Especially when listening to smart comments at the regulars' table that large companies are already working intensively on the principle of circular economy. But sometimes, apart from the term "circular economy" and a vague commitment to it, not much remains.

Circularity Germany is committed to developing a technology based exclusively on waste. The interview points out that this also includes making production more environmentally friendly and eliminating transport routes, which further reduces the burden on the environment. When all the requirements for realizing this dream have been met and a product that is competitive in terms of both quality and price can be launched on the market, it is up to the consumer to decide. Here one would have the credible argument of sustainability and a socially and environmentally fair process. Circularity would then not have to worry about PR.

It needs to be given time and, above all, attention. But perhaps the industry should get involved right here and now, and invest in startups like this and make sure that problems are cleared out of the way. Because one thing has become clear to us in this conversation:

It could all be so simple. Circular economy is achievable, but the road there is still costly and rocky. That's why we wish Robert and his team every success and, above all, perseverance. Thank you for the interview.

Short and sweet: the profile of the company in the attached factsheet for download.

 

 

(c) INNATEX – international trade fair for sustainable textiles
06.12.2022

51st INNATEX targets the topic of conventional retail

International trade fair for Green Fashion focuses on new formats and strategic partnerships:

From 21 to 23 January 2023, INNATEX will be taking place for the 51st time in ac-cordance with its usual daily schedule. So far, well over 200 brands have regis-tered from Saturday to Monday in Hofheim-Wallau, near Frankfurt am Main, getting back towards pre-COVID levels. Its motto, ‘One Goal, Endless Styles’, refers not only to the diversity and solidarity in the INNATEX community but also to the fact that Green Fashion is a fundamental business area for the future.

International trade fair for Green Fashion focuses on new formats and strategic partnerships:

From 21 to 23 January 2023, INNATEX will be taking place for the 51st time in ac-cordance with its usual daily schedule. So far, well over 200 brands have regis-tered from Saturday to Monday in Hofheim-Wallau, near Frankfurt am Main, getting back towards pre-COVID levels. Its motto, ‘One Goal, Endless Styles’, refers not only to the diversity and solidarity in the INNATEX community but also to the fact that Green Fashion is a fundamental business area for the future.

Sustainability: a business model fit for the future
“We are seeking to promote constant new development in a sustainable textile industry through new formats and cooperation agreements,” says Alexander Hitzel, INNATEX Project Manager. “We are currently working with the Retail Federation (HDE) on addressing conventional retailers. In addition, we are planning creative and entirely novel concepts for the presentation of labels, as well as a business panel designed to deliver insights and hard facts for the trade. Sustainability projects are only truly sustainable if they are also selfsupporting business models.

From live presentations and strategic communication to fundraising campaigns
But, he says, the demand for established natural fibres and specifically designed production and certification options is also rising. The International Association of the Natural Textile Industry (IVN) will again be on site to offer its expertise and provide information on the implementation of the new German Supply Chain Act. The DesignDiscoveries support program, which will be on display in a freshly designed Special Area, offers selected newcomer labels a platform for their creative ideas. Applications are still open until 15 December.

“At INNATEX, retailers can seek out trends and discover new ideas and products, directly compare an unbeatable range of collections and articles from different suppliers, and get down to networking – those are the benefits of this ordering fair,” says Hitzel.

INNATEX is collaborating for the first time with the organisation Europe Cares, which provides humanitarian assistance for ‘people on the move’. Surplus goods that exhibitors can donate to the campaign will be used for the benefit of refugees at Europe’s borders.

Source:

INNATEX

Photo: Pim Top for FranklinTill
29.11.2022

Heimtextil Trends 23/24: Textiles Matter

The Heimtextil Trend Preview 23/24 presented future-oriented design concepts and inspiration for the textile furnishing sector. With ‘Textiles Matter’, Heimtextil 2023 wants to set the benchmark for tomorrow’s forward-facing and sustainable textile furnishing. Hence, the focus is on circularity. Marta Giralt Dunjó of futures research agency FranklinTill (Great Britain) presented the design prognoses for 23/24. At the coming Heimtextil in Frankfurt am Main from 10 to 13 January 2023, the presentations of new products will generate stimulating impulses in the Trend Space.

The Heimtextil Trend Preview 23/24 presented future-oriented design concepts and inspiration for the textile furnishing sector. With ‘Textiles Matter’, Heimtextil 2023 wants to set the benchmark for tomorrow’s forward-facing and sustainable textile furnishing. Hence, the focus is on circularity. Marta Giralt Dunjó of futures research agency FranklinTill (Great Britain) presented the design prognoses for 23/24. At the coming Heimtextil in Frankfurt am Main from 10 to 13 January 2023, the presentations of new products will generate stimulating impulses in the Trend Space.

The Heimtextil Trend Council – consisting of FranklinTill Studio (London), Stijlinstituut Amsterdam and Denmark’s SPOTT Trends & Business agency – offers insights into the future of the national and international market. The focus is more than ever before on sustainability and the circular economy, the main factors in setting the trends for the season 23/24.

Textiles Matter: bear responsibility
Textiles are an integral part of modern life. The material applications and the manufacturing processes are no less multifarious than user expectations. And this represents a great challenge for the international textile industry, which obtains its raw materials from a broad spectrum of sources and uses numerous processes to make a huge variety of products. This offers a great potential for the sustainable development of the textile industry in the future. The Heimtextil Trends show ways in which this potential can be utilized and sustainable developments promoted. Under the motto ‘Textiles Matter’, visitors can explore concepts for increased circularity, which will generate new impulses for the sustainable market of the future.

"Considering the state of environmental emergency we are currently living through, the textile industry has a responsibility to examine its processes, and change for the better. That is why for this edition of the Heimtextil Trends we are taking a material’s first approach, and focusing on the sourcing, design, and sustainability of materials. Textiles Matter showcases the potential of circularity and celebrates design initiatives that are beautiful, relevant and importantly sustainable”, explains Marta Giralt Dunjó of FranklinTill.

Change via circularity
The Trend Space at the coming Heimtextil 2023 will revolve around ideas and solutions for circularity in the textile sector. How can textiles be produced in a sustainable way? What recycling options are there? What does the optimum recycling of textile products look like? Within the framework of the circular economy, materials are continuously reused. On the one hand, this reduces the need for new raw materials and, on the other hand, cuts the amount of waste generated. In the technical cycle, inorganic materials, such as nylon, polyester, plastic and metal, can be recycled with no loss of quality. In the biological cycle, organic materials, such as linen and bast fibres, are returned to nature at the end of their useful life. This is the basis of the four trend themes: ‘Make and Remake’, ‘Continuous’, ‘From Earth’ and ‘Nature Engineered’.

Make and Remake
Pre-used materials, deadstock and remnant textiles are given a new lease of life with the focus shifting to the aesthetics of repair and taking the form of a specific design element of the recycled product. Bright and joyful colours and techniques, such as overprinting, overdyeing, bricolage, collage and patchwork, result in new and creative products. Layered colour patterns and graphics lead to bold and maximalist, yet conscious, designs.

Continuous
The Continuous trend theme describes closed-loop systems in which materials are recycled into new, waste-free products again and again. Putative waste materials are separated out and reprocessed as new fibres, composites and textiles. Thus, synthetic and cellulose yarns can be produced zero-waste. Thanks to technically advanced reclamation processes, the materials retain their original quality and aesthetic. Practicality, essentialism and longevity determine the design of Continuous products.

From Earth
This theme focuses on the natural world and harmony with the nature of organic materials. Natural colours communicate warmth and softness. Imperfect textures, signs of wear and irregularities create ecological and earth-born aesthetics. Earthen and botanic shades, natural variation and tactile richness dominate the From Earth segment. Unrefined and raw surfaces, unbleached textiles and natural dyes celebrate materials in their original states.

Nature Engineered
Nature Engineered uses mechanical means to elevate and perfect organic materials, such as bast fibres, hemp, linen and nettles. Cutting-edge techniques process natural textiles into sophisticated and smart products. Combined with shades of beige and brown, clean lines and shapes are the distinguishing features of this theme.

More information:
Heimtextil Trends FranklinTill
Source:

Heimtextil, Messe Frankfurt

Photo: Performance Days
18.10.2022

Eco Award & Performance Award for innovative winter fabrics 24/25

  • Jury presents two awards for outstanding fabric Innovation

The next PERFORMANCE DAYS will take place from November 3-4, 2022 at the MOC Ordercenter in Munich. Visitors also have the opportunity to follow the events online. Thanks to the new platform The Loop, all important information is available all year round, including current trends, new material innovations and extended tools for ease of use. The focus of the curated PERFORMANCE FORUM continues in winter honoring the winners of both awards. This year, in addition to a PERFORMANCE AWARD, the jury also presented an ECO PERFORMANCE AWARD.

  • Jury presents two awards for outstanding fabric Innovation

The next PERFORMANCE DAYS will take place from November 3-4, 2022 at the MOC Ordercenter in Munich. Visitors also have the opportunity to follow the events online. Thanks to the new platform The Loop, all important information is available all year round, including current trends, new material innovations and extended tools for ease of use. The focus of the curated PERFORMANCE FORUM continues in winter honoring the winners of both awards. This year, in addition to a PERFORMANCE AWARD, the jury also presented an ECO PERFORMANCE AWARD.

Sustainable & innovative: the award winners of the Winter 2024/25 season
As part of the winter edition of the sourcing fairs, the fabric highlights plus accessory trends in the individ-ual categories for the winter season 2024/25 will be on display at the PERFORMANCE FORUM.
 
Particularly striking this year was the high levels of innovation and quality of many submitted fabrics on the one hand, but on the other hand – also as a result of this year’s Focus Topic – the sustainable component. “We wish to enable our visitors to make the best decision in terms of material selection, also in terms of CO2 neutrality and ultimately also in terms of textile recyclability,” states Marco Weichert, CEO of PERFORMANCE DAYS.  

Nevertheless, the road to CO2 neutrality remains a long one, yet the approaches adopted with the Focus Topic ongoing until the coming spring can be seen in a positive light. In general, manufacturers are increasingly relying on the use of natural fibers when possible, such as Tencel™ or other plant fibers – most of them also prove a low CO2 balance during production. The issue of recycling comes with many new facets and wide spanning trends. The portfolio ranges from the recycling of marine waste, such as old buoys, plastic waste or fishing nets, to the recycling of waste from the automotive and computer industries, such as old car tires or computer chips. Natural dyeing methods are also gaining in importance, as is the return of fabrics to the textile cycle.

In the Marketplace, visitors have the opportunity to view over 19,000 products from exhibitors, including the fabric highlights of the individual categories at the PERFORMANCE FORUM. In order for visitors to experience the fabrics in terms of haptics, design and structure in as realistic a form as possible, the PERFORMANCE FORUM has been equipped with innovative 3D technology, including innovative tools such as 3D images, video animations and U3MA data for download.

The jury has also presented two awards for outstanding fabrics for the Winter Season 2024/25 – with the PERFORMANCE AWARD going to Long Advance Int. Co Ltd., and the ECO PERFORMANCE AWARD to PontetortoSpa.

The ECO PERFORMANCE AWARD goes to “9203/M/RC” from PontetortoSpa: High Performance despite maximum sustainability
The fabric is a blend of 23 % hemp, 69 % recycled polyester and 9 % recycled elastane. Moreover, the material boasts a low CO2 footprint during production and focuses on low release levels of microplastics into the environment. “9203/M/RC” belongs to Pontetorto's Techno Stretch organic series, which boast an excellent 4-way stretch with great elasticity. In addition, it guarantees fast drying and optimal breathability. The polyester yarn is manufactured by the mechanical recycling of plastic bottles. Hemp, the most water–repellent among natural fibers, allows for quick drying and provides optimal comfort. Hemp is considered an extremely sustainable natural fiber due to its origin from an anti–bacterial plant that requires neither pesticides nor chemical fertilizers during its growth and consumes extremely little water.

PERFORMANCE AWARD for “LPD-22015-Y4E” from Long Advanced Int. Co. Ltd.: Perfect recycling for top performance
The monocomponent 2layer fabric is a mixture of 45 % polyester mechanical stretch and 55 % recycled polyester from recycled textiles, laminated with a PET Membrane, with a weight of 147 grams.
The special feature of the “LPD 22015-Y4E” is the recycling of fabric and cutting waste. Waste is thus returned to the textile cycle and used to spin new yarn. In the future, manufacturers will have to ensure that all fabric can be recycled. Accordingly, the production of waste is then reduced by 30 % compared to conventional processes. Furthermore, the jury praised the feel and the extraordinary look of the material.

The entire PERFORMANCE FORUM including both awards can be experienced live at the fair on October 26-27, 2022 in Portland, Oregon, and in Munich at the PERFORMANCE DAYS fair on November 03-04, 2022. As of now, all innovative materials can also be found online in the Marketplace of the PERFORMANCE DAYS Loop, with the option to order free samples directly from the exhibitor.

(c) Messe München GmbH
16.08.2022

ISPO Shanghai: Record number of visitors in new location

With a record of nearly 21,000 specialist visitors as well as 350 brands from 200 exhibiting companies, ISPO Shanghai took place as a one-off happening in the Nanjing International Exhibition Center (NIEC) from 29 to 31 July, 2022.

ISPO Shanghai presented the latest trends and innovative products from the areas of camping lifestyle, outdoors and running as well as health and fitness, watersports, climbing, surfing, boxing and yoga in the Nanjing International Exhibition Center (NIEC). The key topics of textiles and technology, sports design, and e-commerce were newly integrated, further strengthening ISPO Shanghai’s position as one of the most important sports and lifestyle trade fairs in the Asia-Pacific region.

With a record of nearly 21,000 specialist visitors as well as 350 brands from 200 exhibiting companies, ISPO Shanghai took place as a one-off happening in the Nanjing International Exhibition Center (NIEC) from 29 to 31 July, 2022.

ISPO Shanghai presented the latest trends and innovative products from the areas of camping lifestyle, outdoors and running as well as health and fitness, watersports, climbing, surfing, boxing and yoga in the Nanjing International Exhibition Center (NIEC). The key topics of textiles and technology, sports design, and e-commerce were newly integrated, further strengthening ISPO Shanghai’s position as one of the most important sports and lifestyle trade fairs in the Asia-Pacific region.

Due to the difficult pandemic situation, the meeting of the Asian sports and outdoors community at ISPO Shanghai 2022 took place in Nanjing for one time only. It achieved a new record with 21,000 specialist visitors, reflecting the industry’s determination to present and develop sporting goods and related industries together even in difficult times. For comparison, 17,800 visitors came in 2020, and 19,000 the following year. The many sports professionals and sports fans, as well as up-and-coming sports and free-time trends such as camping, surfing and frisbee, demonstrated the numerous possibilities in the sports market and underlined the fact that even the outdoors sector is booming following the coronavirus pandemic.

The industry discussed innovations and new opportunities at the five big topic forums – namely the summit for the sustainable development of the outdoors industry in the Asia-Pacific region, the trend forum for sports fashion, the innovation salon for the outdoor sports industry, the summit for cross-border e-commerce in the Chinese sporting goods industry and for fitness and rehabilitation.

The main focus was on the topic of sustainability. ISPO has been driving this topic for years: Starting with the “Brands for Good” initiative in 2018, ISPO offers not only a platform for brands’ initiatives on sustainable development, but also actively participates in the discussion about sustainable products and their production.

Tobias Gröber, Executive Director of the Consumer Goods Business Unit at Messe München and Head of the ISPO Group, says: “The urban sports style that we showed at ISPO Shanghai this year, including frisbee, surfing and climbing, is continuing to develop. Seasons and categories are becoming increasingly blurred, which is why we will continue to expand the product segments on our Chinese platforms and pursue a cross-category approach. In future, ISPO will concentrate on expanding its offering and will also include new sports and outdoor topics such as cycling and off-road vehicles.”

The next ISPO Shanghai will be held at the Shanghai New International Expo Center (SNIEC) again in June 2023, while ISPO Beijing 2022 will take place from December 9 to 11, 2022 at the National Convention Center in Beijing.

Source:

Messe München GmbH

Photo: Pixabay
19.07.2022

The future of fashion: Revolution between fast and slow fashion

The fashion industry is massively influenced by the change in social values. Which trends can be observed and in which direction is the fashion future developing - an excerpt from the Retail Report 20231 by Theresa Schleicher.

The fashion industry is massively influenced by the change in social values. Which trends can be observed and in which direction is the fashion future developing - an excerpt from the Retail Report 20231 by Theresa Schleicher.

The fashion industry has been slowed down by the global health pandemic and further affected by the measures taken in the wake of the Ukraine war: Fragile supply chains, increased transportation and energy costs, and rising prices are having an impact on the globalized fashion industry. Those who were moving the fastest are being hit the hardest. Fast fashion based on the principle of "faster and faster, cheaper and cheaper, more and more" - which has been in the fast lane for years - is now experiencing an unprecedented crash. Even without these momentous events, the fashion system would have reached its limits. What could have developed evolutionarily is now being revolutionized. Now and in the future, it will be particularly difficult for brands and retail companies that do not have a sharp profile or that have lost many customers in the attempt to offer mass-produced goods at prices that are still lower than those of their competitors.

New value paradigm in society - also for fashion
While fashion retailers and fashion brands are focusing on expanding online and have been putting their foot on the gas pedal since the corona pandemic at the latest, a parallel change in values is taking place in society. Many behaviors that have been practiced, tested and lived for months will continue to shape our consumer behavior and lifestyles in the future. The uncertainty in society as well as a shrinking economy and rising consumer prices as a result of the Ukraine war will further contribute to this shift in values.

The old paradigm was "primarily shaped by pragmatic factors such as price, quantity, safety and convenience, so consumer behavior was predominantly based on relatively simple cost-benefit calculations." The new value paradigm, on the other hand, is more strongly influenced by "soft factors". For example, the quality of a product is defined more holistically. In addition to price, "ecological, [...] ethical and social aspects are also taken into account. It is about positive or negative experiences that one has had with producers and about the visions that they pursue with their companies". This new value paradigm is forcing the large chain stores in particular to rethink. They have to develop their business models further in the direction of sustainability, transparency and responsibility - and show attitude. The influence of the neo-ecology megatrend combined with the push towards the sense economy is reshuffling the cards in the fashion industry.

The most important driver for the change in consumer behavior is climate protection, which is also becoming personally more important to more and more people because they are feeling the effects of climate change themselves in their everyday lives. The transition to a sustainable, bio-based and circular economy is accompanied by fundamental changes in the technical, economic and social environment.

Circular fashion as an opportunity for fast fashion
The development of the fashion industry - especially the fast fashion industry - towards a more circular economy is not a short-term trend, but one of the most long-term and at the same time forward-looking trends in retailing of all.

Even before the pandemic, a growing proportion of consumers placed value on sustainably produced clothing instead of constantly shopping the latest trends. A reset is needed, but the fashion industry faces a difficult question: How can it respond to the demand for new trends without neglecting its responsibility for the environment?

The solution for reducing emissions and conserving raw materials and resources seems obvious: produce less. On average, 2,700 liters of water are needed to produce a T-shirt - that much drinking water would last a person for two and a half years. In Europe, each person buys an average of 26 kilograms of textiles per year - and disposes eleven kilograms. Of this, almost 90 percent is incinerated or ends up in landfills. Overproduction, precarious working conditions during production and the use of non-sustainable materials are the major problems of the fast fashion industry. It is time to slow down fast fashion.

Fashion recycling by Design & Recycling as a Service
A first step towards keeping fashion and textiles in the cycle for longer is to recycle materials properly. In the future, recycling must be considered as early as the design stage - not only for sustainably produced fashion, but also for fast fashion. The H&M Group, for example, developed the Circulator for this purpose: The digital evaluation tool guides the designer through materials, components and design strategies that are best suited for the product depending on its purpose, and evaluates them in terms of their environmental impact, durability and recyclability.

However, more and more young companies are specializing in offering recycling for textiles as a service. They work directly with fashion retailers or fashion brands to enable the best possible recycling, re-circulation or even upcycling. Until now, it has not been worthwhile for large textile companies to invest in their own recycling systems. But Recycling as a Service is a market of the future, led by innovative start-ups such as Resortecs that are tackling previous hurdles in our recycling system. In the future, more and more new service providers will pop up around returns and recycling and help fashion retailers to align their material cycles more sustainably.

Secondhand conquers the fast fashion market
Another way to extend the life of clothing is to pass it on to new users. We are witnessing the triumph of vintage, retro and more - chic secondhand stores and chains like Resales and Humana are popping up everywhere. The renaming of secondhand to pre-owned or pre-loved also illustrates the increased appreciation of worn clothing. The trend toward secondhand also pays off economically for companies: The number of platforms whose business model revolves around the resale of clothing is increasing, and secondhand fashion is arriving in the middle of society. The luxury segment and especially vintage fashion are stable in price because the availability of these unique pieces is limited. Fast fashion, on the other hand, is available in sufficient quantities and is particularly interesting for price-sensitive customers, as secondhand is considered one of the most sustainable forms of consumption - meaning that fashion can be shopped with a clear conscience - and is usually even offered at a lower price than new goods. The second-hand market will continue to professionalize and become more socially acceptable. As a result, the fast fashion industry will also be forced to produce higher quality clothing in order to become or remain part of the circular system.

Slow fashion gains momentum thanks to technology
The development and orientation of fast fashion towards circular processes is also changing sustainable fashion. In the future, fast fashion and slow fashion can learn from each other to fully exploit their potential: fast fashion will become more sustainable, while slow fashion will focus on faster availability and delivery and make the customer experience as pleasant as possible. Fast and slow fashion are no longer compelling opposites - because the sustainable fashion movement can also benefit from technological innovations that are being established above all by the fashion platforms, and lift slow fashion to a new level.

At the same time, Sustainable Luxury is a new form of luxury consumption - especially in the field of designer fashion, sustainability is becoming the all-important criterion. Sustainability as a means of distinction for true luxury and sustainability as a basic prerequisite for a functioning fashion industry are increasingly converging. This is where the transition between a slowdown of fast fashion and an acceleration of slow fashion takes place.

Trend Sustainable Luxury
Luxury is defined less and less by the object and its possession and is increasingly becoming an expression of one's own lifestyle and values. Consumers' understanding of premium and luxury has changed - not least driven by the neo-ecology megatrend. In the future, it will no longer be just about owning something as expensive and ostentatious as possible. What began as a rebellion against careless consumption of luxury brands that promise high-end products but accept unfair and environmentally damaging manufacturing conditions in the process has increasingly become accepted as a value attitude. Luxury products have no less a claim than to improve the world.

Sustainable and ethical products and services made from innovative materials that have the power to solve problems and make the world a better place. At the same time, this highly ethically and morally charged form of sustainability is turning into a means of distinction: For the materials are so new, the manufacturing processes still so experimental, that the products are unique and often only available in very small quantities or on order. And this exclusive sustainability naturally comes at a price. After all, a company that pursues a mission is not concerned with simply cutting costs - certainly not at the expense of others or the environment. Instead of leather and fur, luxury fashion is now made from oranges, pineapples, hemp, cacti: there are more and more new, innovative and sustainable materials from which unique garments and accessories can be made.

Predictive, Pre-Order & Made-to-Order
Artificial intelligence and Big Data analysis can help predict fashion demand. Fast fashion leaders like Shein are characterized by agile production which is supported by AI algorithms for trend prediction fed with data from TikTok and other social media services. This could sustainably reduce overproduction and unsaleable goods in the future. As critical as Shein's practices are, the automation of processes also offers immense opportunities for a more sustainable fashion industry, as production only starts when goods are in demand.

AI support in the design process can be used to produce more sustainable fashion - and make it available more quickly. In a future of an avatar economy and in the world of virtual influencers, it may even be possible to dispense with part of the production process: Fashion will remain virtual - and thus more resource-efficient. Digital fashion will become increasingly important as the metaverse is built.

5 Key Takeaways on the Future of Fashion

  1. The current crisis in the fashion industry is an opportunity to move more in the direction of circular fashion. Above all, the new value paradigm in society, understanding quality more holistically and consuming more mindfully, is providing a push towards fairer, more ecological and more social fashion. Fast fashion and sustainability are not mutually exclusive.
  2. There are already first approaches to keep fast fashion in the cycle longer or to return it to the cycle. One important development is to consider recycling or reuse as early as the design and manufacturing process - known as recycling by design. In addition, there is a growing number of start-ups specializing in the optimized recycling of textiles and cooperating with major fashion players.
  3. Above all, the booming online trade in used fashion, often communicated as the pre-loved or pre-owned category, is making secondhand respectable for the mainstream. Such fashion, with a story and an aura of uniqueness, is also a cost-effective but more sustainable alternative to fast fashion.
  4. But slow fashion is also changing, especially due to the dominance of new technologies. Slow fashion can also benefit from processes that are currently manifesting themselves in the online fashion market, such as fast delivery or pre-order services. Slow fashion thus becomes more convenient, better and faster available. It will be easier for sustainably oriented fashion enthusiasts to consume according to their values and attitudes.
  5. The trend toward sustainable luxury continues: Sustainability as a means of distinction for a new form of luxury enables alternative manufacturing processes and innovative materials in the luxury fashion market. These are being showcased by an avant-garde and, if they prove successful, adapted by fast fashion.

1 https://onlineshop.zukunftsinstitut.de/shop/retail-report-2023/

Source:

Retail Report 2023 | Theresa Schleicher, Janine Seitz | June 2022