From the Sector

Wülfing GmbH is one of the oldest but also one of the most modern home textiles companies in Germany, with its main weaving and finishing operations located in Borken, North Rhine-Westphalia, and a further jacquard weaving mill in Steinfurt, as well as with a making up and packaging plant in the Czech Republic.

At its Borken plant, Wülfing has employed a Monforts sanforizing line since 2009 to guarantee the required dimensional stability and shrink-fastness of its high quality bed linen. With a working width of over three metres, the sanforizing process is a central pillar in the production of typical wide-width cotton fabrics for home textiles.

In 2017, the company was able to acquire a second Monforts sanforizing line from another company which, although built in 2005, had been virtually unused. It was overhauled and installed behind a Monforts equalizing frame of a similar age.

“Unfortunately, the two machines had to be operated separately via individual controls and did not represent an integrated unit,” says Schulte-Mesum. “This resulted in deficits in the desired productivity and in the control technology.”

Wülfing consulted with Monforts on a number of upgrade options and opted for a completely new joint control system to merge the two machines, as well as a new connecting inlet, a tensioning and damping field and a steaming unit.

“Monforts provided a fast and precise erection and commissioning of the technology in spite of the difficult pandemic circumstances,” says Schulte-Mesum. “The result has been an increase in production speeds by 20% and enhanced uniformity in fabric width through a much improved guidance system.

“We are also achieving energy savings as a result of the new control and drive technology and operation has been simplified and improved as a result of the unified control. We benefit from simplified access for maintenance work such as the grinding of the rubber blanket, but most of all we have greatly improved our flexibility and now have two almost identical Monforts sanforizing lines.”

Intertextile Shanghai Home Textiles 2018 cooperates with the international trendsetter NellyRodiTM Agency again in offering the latest trend forecast to the home textile industry. Integrating different knowledge, inspirations and visions of trend evolution among the experts in the trend committee, three themes namely Caring Future, Crazy Future and Emo Future are established.
As the leading home textile trade fair in Asia, participants can always expect to see the latest items and discover the forthcoming market direction. To fulfil this, more than 1,000 suppliers from China and across the world will showcase a wide variety of products covering the whole spectrum of home furnishing, while the trend forecast, which is introduced during the show, provides both exhibitors and buyers with insight and guidance to stay ahead of the market.

This year, the show works together with the experienced international forecasting firm the NellyRodiTM Agency to form a trend committee consisting of different fields of expertise in order to gain the latest comprehension of international lifestyle forecasts. They have picked ‘FUTURE’ as the keyword of the season and three themes have been developed to illustrate this keyword.

• Caring Future: Now greener, more moral and socially oriented, creation draws from alternative imaginations to protect natural and cultural resources. It pulls inspiration from new eco-gestures and good altruist sense with a new credo – take care of nature and man
• Crazy Future: It plays on whimsical surrealism and petulance, the master of light-hearted insouciance. It plants a seed of madness in creation. Gaiety and fantasy amuse rational souls and titillate a taste for risk
• Emo Future: The need to console our cherished earth revives the emotion its immemorial beauty inspires. New nostalgia for the origin of things reconnects us to the essential. Neo-mysticism consecrates the elements and celebrates spiritual, benevolent nature. It inspires the perpetuation of the Traditions and rituals our ancestors practiced, in all their wisdom and humanism, to glorify nature 

These three themes will be demonstrated and discussed throughout the four-day fair in a series of events, while exhibitors’ products that resonate with the themes will be displayed in the Trend Area. Trend Forum tours will also take place, allowing show attendants to learn and discuss with designers and trend experts about the lifestyle trends.

Committee members with distinct specialties
The committee has contributed their expertise on retail experience, contract markets and new technologies, together with the sociological insights from an international consumer study in developing the themes. The following is an overview of the committee members.

• Mr Vincent Grégoire (France): Creative Director of NellyRodiTM Agency. Studied both interior and industrial design at the École Camondo in Paris, has been the artistic director and designer of exclusive products for the decorator Agnès Comar
• Mr Sun Yun (China): Partner and Design Director of Hangzhou Interior Architecture Design, founder of fashion brand HYSSOP Cornerstone
• Mrs Béatrice Brandt (France): Graduated from the Aix-en-Provence Graduate School of Management in Management Sciences with a major in marketing, 20 years of experience in marketing and innovation, now works as the CEO at Le Jacquard Français
• Mrs Hélène Pasteur (France): Purchasing Manager of Homeware/Leisure, Les Galeries Lafayette/BHV. Graduated from business school, entered Galeries Lafayette’s buying office in 1986 for the beauty, children’s wear, menswear, and accessory markets, managed the project that transformed BHV into BHV MARAIS from 2011 to 2014, now returns to the homeware department

More details of the trend programme will be released closer to the fair. The show will be held from 27 – 30 August at the National Exhibition and Convention Center in Shanghai