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Emma Scalcon wins Imagining Sustainable Fashion Award (c)Emma Scalcon
Emma Scalcon project TAKE A WALK ON THE GREEN SIDE
21.04.2021

Emma Scalcon wins Imagining Sustainable Fashion Award

  • EMMA SCALCON is the winner of the first edition of the IMAGINING SUSTAINABLE FASHION AWARD, an international competition for communication in sustainable fashion.

The award was established in October 2020 by Connecting Cultures and C.L.A.S.S. with the aim of creating new visual imagery and innovative communication models in sustainable fashion. Stylists, photographers, designers, illustrators, artists and other creatives, invited to rethink how to communicate the new generation of values of an ethical and sustainable fashion system, joined the open and international call.

The name of the winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar on March 30th at 4pm led by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub; Anna Detheridge, President of Connecting  Cultures; Lucy Orta, Chair, Art & the Environment, University of the Arts London; and Dio Kurazawa, Founding Partner of The Bear Scouts.

  • EMMA SCALCON is the winner of the first edition of the IMAGINING SUSTAINABLE FASHION AWARD, an international competition for communication in sustainable fashion.

The award was established in October 2020 by Connecting Cultures and C.L.A.S.S. with the aim of creating new visual imagery and innovative communication models in sustainable fashion. Stylists, photographers, designers, illustrators, artists and other creatives, invited to rethink how to communicate the new generation of values of an ethical and sustainable fashion system, joined the open and international call.

The name of the winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar on March 30th at 4pm led by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub; Anna Detheridge, President of Connecting  Cultures; Lucy Orta, Chair, Art & the Environment, University of the Arts London; and Dio Kurazawa, Founding Partner of The Bear Scouts.

Born in Padua, Italy, 22 years old, and a student in her second year in Textile & Fashion Design at IAAD - Istituto d'Arte Applicata e Design, Emma Scalcon won the IMAGINING SUSTAINABLE FASHION competition with her project TAKE A WALK ON THE GREEN SIDE, designing communications crafted with strong and impactful images and simple but detailed wording intended for younger consumers to inform them about sustainable fashion issues.

Scalcon ranked first among the finalists selected by a high profile jury composed of:
·   Anna Detheridge, Founder and President, Connecting Cultures
·   Giusy Bettoni, CEO and Founder, C.L.A.S.S.
·   Rita Airaghi, Director, Gianfranco Ferré Foundation
·   Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Jeanine Ballone, Managing Director, Fashion 4 Development
·   Evie Evangelou, Founder and President, Fashion 4 Development
·   Chiara Luisi, Sustainability Projects Coordinator, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
·   Sara Kozlowski, Director of Education and Sustainable Strategies, Council of Fashion Designers of America  
·   Dio Kurazawa, Socio fondatore, The Bear Scouts
·   Renata Molho, Founding Partner, The Bear Scouts
·   Lucy Orta, Chair, Art & the Environment, University of the Arts London
·   Stefania Ricci, Director, Museo Salvatore Ferragamo

Emma Scalcon was awarded the €3,000 prize, made possible by the Main Sponsor ROICA™ by Asahi Kasei and by the other sponsors of the project: ECOSENSOR™ by Asahi Kasei - a latest generation fabric collection that promotes responsible innovation with advanced high-tech performance, C.L.A.S.S., and the Greek smart cotton SUPREME GREEN COTTON® by Varvaressos.
 
“It is time to be pioneers in communication and for this we have supported the Imagining Sustainable Fashion Award,” commented Takaaki Kondo, global marketing department manager for ROICA™ by Asahi Kasei, the Main Sponsor of the award. ROICA™ by Asahi Kasei is a high quality stretch fibre with an innovative range of intelligent functions to satisfy every modern wardrobe need for sports, underwear, and fashion. “We believe that together with responsible innovation, communication is the key to bring sustainability to the next level: to inspire, educate, inform and allow both professionals and consumers to make the right choices.”

“The competition is an opportunity to rethink how to communicate the new and different values of an ethical and sustainable fashion system,” explained Anna Detheridge. “I am quite impressed with the results of the competition — the diversity of forms that we received show both an interesting change in sensibility and a practical approach to communicating these values. There is less visual rhetoric and reliance on compelling images and more investment in basic information and a greater variety of narratives.

It is a great pleasure to see the energies from a wealth of young creatives, small businesses, and designers from all over the world with cross-disciplinary interests and a diversity of talents who are ushering in a new culture of design. My heartiest congratulations go to Emma Scalcon".

“I completely agree with Anna's comments on the quality of the work submitted by participants in the competition and together we have renewed our intention to continue IMAGINING SUSTAINABLE FASHION into 2021 with a new edition of the award,” stated Giusy Bettoni. “After this initial experience, we find ourselves even more motivated to explore some of the themes that emerged during the selection process, in particular those regarding the ethics of intellectual and cultural property, a topical issue in an industry like fashion. For this reason, we are already working together on organizing a webinar on this topic with outside specialists, including legal experts.”

 21 Grams, the group comprised of Veronica De Nigris, Serena Paone e Immacolata Esposito, won a special contest open to the public among the finalists selected by the jury, receiving the most votes from Instagram followers on C.L.A.S.S.’s corporate Instagram profile. The media partner for the initiative is Renoon, the leading search tool and data hub for sustainable fashion, a rising start-up of the year, aggregating +190 brands offering sustainable options to consumers. 

19.04.2021

Checkpoint expands its feature HALO platform

Checkpoint  Systems, the vertically integrated solutions provider for retail, has announced the expansion of its HALO®Internet of Things (IoT) RFID software platform with the release of HALO 12.2.0.

Building on the software platform, this latest release includes a number of new features that will elevate it further.:

Checkpoint  Systems, the vertically integrated solutions provider for retail, has announced the expansion of its HALO®Internet of Things (IoT) RFID software platform with the release of HALO 12.2.0.

Building on the software platform, this latest release includes a number of new features that will elevate it further.:

  • Enhanced replenishment capabilitiesmaking picking and sales floor stocking easier, faster and more efficient. This saves retailers time, improves the customer shopping experience and drives increased revenue
  • Expanded in-store receiving capabilities, providing stores with improved insights into stock arrivals, driving sales by ensuring the stock gets onto the sales floor faster
  • Enhanced omnichannel in-store fulfilment with expanded shipping and packing capabilities. Retailers can make the most efficient use of their bricks and mortar stores to handle omnichannel purchases
  • Continued expansion of RFID label options with new tagging features that are compatible with a wide variety of label options, providing easy-to-use processes that make a store associate’s job more efficient every day
  • Expanded reporting capabilities provides a comprehensive performance overview of the business with metrics on KPIs that facilitate enterprise-wide successes all in one easy-to-access location
  • Increased RFID device options, making the software  platform compatible with a wider range of devices already deployed by stores
  • More inventory count options via new standard  API that simplifies connections to different fixed sensors, robots and drones. This makes the stock counting process more accurate and efficient
  • Expanded translation capabilities, facilitating quick and efficient customisation to local dialects so that HALO can be deployed fasteracross an international estate.
DENIMAZING: a new denim world (c) DENIMAZING
New Denim World
14.04.2021

DENIMAZING: a new denim world

  • The new platform created for b2b / b2c online sales entirely dedicated to the business of denim.

The year 2020 witnessed an acceleration in the importance of online sales. It is now clear to anyone involved the business of sales that e-commerce represents the future.

That’s when the creative idea by Laura Pianazza, founder of DENIMAZING (combination of DENIM and AMAZING), was launched on the platform powered by VELVET.  Its prime objective is to help small and medium sized companies to increase their online sales, focusing on the development of marketing strategies in an omnichannel environment thanks to an intelligent balance between technology and professional experience.

  • The new platform created for b2b / b2c online sales entirely dedicated to the business of denim.

The year 2020 witnessed an acceleration in the importance of online sales. It is now clear to anyone involved the business of sales that e-commerce represents the future.

That’s when the creative idea by Laura Pianazza, founder of DENIMAZING (combination of DENIM and AMAZING), was launched on the platform powered by VELVET.  Its prime objective is to help small and medium sized companies to increase their online sales, focusing on the development of marketing strategies in an omnichannel environment thanks to an intelligent balance between technology and professional experience.

Laura Pianazza derives her professional experience from the editorial sector, where she was active for many years on a European level for a trade magazine specialized in the denim business. Thanks to this background, she was able to develop a strong network of contacts with entrepreneurs, top management and marketing agencies. Her constant interaction with customers shed light on the digital challenges present in most Italian companies: firstly, the fragmentation of services offered online and, secondly, the lack of integration between technology and marketing strategies. The latter is the one most often neglected by firms and Laura recognized many risked not being well prepared for this transformational shift in business by investing little time and at a slow pace.

The DENIMAZING project works side by side with denim fabric manufacturing companies (b2b), finished product brands and distribution companies (b2c), all with the same common denominator: denim. A unique service assisting raw materials manufacturers in finding market niches in companies that create product, who in their own right would like their brand to be seen and sold to a growing customer base. In the b2b landscape, companies can sell their own fabrics by the meter thanks to their own 3D presentation and customers can virtually visit their showrooms. Similarly, brands will have the same possibility to sell their creations as on a real e-commerce site, thanks to virtual tours in their showroom and specific areas for sales and/or chatting/videocalls with end-customers. Instead, for companies providing supply chain services (coloring, washing, etc.), individual virtual rooms will be made available inside the marketplace, in order to speak directly with sales managers from brands and the fabric companies.

The business side is just one aspect of this project. Thanks to its partnership with the marketing and online sales agency VELVET, DENIMAZING grows based upon a series of key tasks during different phases, namely: platform construction, marketing and advertising, both traditional and via web and social medias.

Not only has Laura has added a series of high-level technology/web master courses to her experience, but DENIMAZING also brings together a team of qualified professionals having a longtime experience in different fields of the denim business: sales, entrepreneurs, web design and marketing, while the end-customer will be in direct contact with the headquarters for assistance, customer care and updates.

Source:


EFFE-BI SRL
PR MEDIA AGENCY

12.04.2021

SUPREME GREEN COTTON® used by Italian brand Diesel

SUPREME GREEN COTTON® has been chosen by the Italian brand Diesel for the ‘Green Label’, ‘NightCrush’ and ‘Malign’ jersey T-shirts. From cotton seed to fiber, yarn production, fabric and final garments, the full supply chain is not just transparent but located in a very focused area 100% in Greece.
 
SUPREME GREEN COTTON® is the premium quality smart yarn collection by Varvaressos S.A. European Spinning Mills. The Greek yarn manufacturer has developed an innovative and socially responsible system from the seed to the garment that supports farmers and businesses at the foothills of Mount Olympus.
 

SUPREME GREEN COTTON® has been chosen by the Italian brand Diesel for the ‘Green Label’, ‘NightCrush’ and ‘Malign’ jersey T-shirts. From cotton seed to fiber, yarn production, fabric and final garments, the full supply chain is not just transparent but located in a very focused area 100% in Greece.
 
SUPREME GREEN COTTON® is the premium quality smart yarn collection by Varvaressos S.A. European Spinning Mills. The Greek yarn manufacturer has developed an innovative and socially responsible system from the seed to the garment that supports farmers and businesses at the foothills of Mount Olympus.
 
SUPREME GREEN COTTON® uses a customized satellite-powered drip irrigation system in the fields that allows saving up to 40% of water. Water usage is one of the pressing issues in cotton production. Thanks to the advanced drip irrigation system, plants are watered and fed without wasting a single drop. Thanks to a custom-developed app connected via satellite and meteorological stations in selected cotton fields, farmers can monitor the fields in real time. The IoT – Internet of Things system warns them to take action to ensure plants to flourish healthily and high a higher yield in a sustainable way.
 
The smart yarns are Made in Greece and have been certified by MADE IN GREEN by OEKO-TEX® which assures transparency and traceability, moreover the company has also obtained the STeP by OEKO-TEX®.

12.04.2021

We aRe SpinDye collaborates with Gina Tricot

We aRe SpinDye (WRSD) and Gina Tricot have entered into a collaboration agreement. The partnership formed between the two companies is a strategic milestone for both parties.

"Gina Tricot has made impressive progress in the area of sustainability recently and it is fantastic that we get the opportunity to participate and contribute going forward", says Andreas Andrén, CEO of WRSD and continues: "The collaboration is completely in line with our ambitions to become an industry standard for coloring recycled polyester."

Gina Tricot is a Swedish brand that offers fashion to women in over 30 countries.
"Together with WRSD, we can create a better, more sustainable and circular fashion industry. We are convinced that the future lies in collaboration and innovation between the various tiers of our value chain", says Emma Garrote Fredman, Global production & Sustainability manager at Gina Tricot.

We aRe SpinDye (WRSD) and Gina Tricot have entered into a collaboration agreement. The partnership formed between the two companies is a strategic milestone for both parties.

"Gina Tricot has made impressive progress in the area of sustainability recently and it is fantastic that we get the opportunity to participate and contribute going forward", says Andreas Andrén, CEO of WRSD and continues: "The collaboration is completely in line with our ambitions to become an industry standard for coloring recycled polyester."

Gina Tricot is a Swedish brand that offers fashion to women in over 30 countries.
"Together with WRSD, we can create a better, more sustainable and circular fashion industry. We are convinced that the future lies in collaboration and innovation between the various tiers of our value chain", says Emma Garrote Fredman, Global production & Sustainability manager at Gina Tricot.

02.04.2021

Fashion 4 Development & C.L.A.S.S. launch: The Recloth Resource Guide

Fashion 4 Development & C.L.A.S.S. Eco Hub will launch The Reclothe Resource Guide during the virtual exhibit: Discover the SDGs - To Make Peace With Nature, a virtual hub convened by the United Nations Office for Partnerships April 1 - 30, 2021.

The publication's mission is to inform and educate fashion industry professionals, schools, universities, students, and new generation brands to focus on the next generation of the circular economy and make an impact on the value chain. The ReClothe guide lists all solutions, technologies, fabric suppliers, dyers, and finishers currently available and scalable globally that can really answer the new generation needs of the contemporary consumer. ReClothe will be published quarterly and focus on innovators working the best practices and opportunities in development & manufacturing for a responsible fashion industry.

Fashion 4 Development & C.L.A.S.S. Eco Hub will launch The Reclothe Resource Guide during the virtual exhibit: Discover the SDGs - To Make Peace With Nature, a virtual hub convened by the United Nations Office for Partnerships April 1 - 30, 2021.

The publication's mission is to inform and educate fashion industry professionals, schools, universities, students, and new generation brands to focus on the next generation of the circular economy and make an impact on the value chain. The ReClothe guide lists all solutions, technologies, fabric suppliers, dyers, and finishers currently available and scalable globally that can really answer the new generation needs of the contemporary consumer. ReClothe will be published quarterly and focus on innovators working the best practices and opportunities in development & manufacturing for a responsible fashion industry.

The guide includes Bacx™ by Centro Seta, Bext360, DYNTEX® Biosynthetics, Eastman Naia™, ECOSENSOR™ by Asahi Kasei, ECOTEC® by Marchi & Fildi, Iluna Group, Lanificio Zignone, Maeba International, Mending for Good, Modern Meadow, Re.VerSo™, ROICA™ by Asahi Kasei, Santoni, Smartex, Spiber Inc., SUPREME GREEN COTTON® by Varvaressos, TINTEX Textiles, VEGEA and YKK.

For registration click here.

31.03.2021

We aRe SpinDye signs collaboration agreement with Superdry

We aRe SpinDye ( WRSD ) signed a collaboration agreement with Superdry plc. Superdry is a fashion brand with global distribution and highly ambitious sustainability goals - where WRSD hopes to play a significant role in achieving said goals.

"We have been in conversation with each other for a significant time and now finally things have fallen into place and we are able to move forward on more concrete terms", says Andreas Andrén and continues: "Naturally it is extremely positive for us that Superdry has so ambitiously set and clear sustainability goals. With our unique expertise in sustainable dyeing of recycled polyester, we feel that we have a very clear position as a partner to Superdry."

We aRe SpinDye ( WRSD ) signed a collaboration agreement with Superdry plc. Superdry is a fashion brand with global distribution and highly ambitious sustainability goals - where WRSD hopes to play a significant role in achieving said goals.

"We have been in conversation with each other for a significant time and now finally things have fallen into place and we are able to move forward on more concrete terms", says Andreas Andrén and continues: "Naturally it is extremely positive for us that Superdry has so ambitiously set and clear sustainability goals. With our unique expertise in sustainable dyeing of recycled polyester, we feel that we have a very clear position as a partner to Superdry."

Superdry's goals for 2030 are set high and include major initiatives in new sustainable solutions. On their website, they put this in words: "Our ambition is to become the most sustainable listed global fashion brand on the planet in 2030. Our goal continues to focus on producing the most durable product, while protecting our planet and support j s our people in everything we do. We will do the right thing and leave a positive environmental legacy. Accelerating our goals means that our commitments are in line with the UN Sustainable Development Goals (SDGs) by 2030."

Source:

We aRe Spin Dye / Cision

30.03.2021

ISKO™ Selvedge: contemporary denim heritage

ISKO introduces ISKO™ Selvedge – a 21st century reinterpretation of one of the most legendary denim fabrics ever made. Inspired by the history and reverence of original Selvedge denim, ISKO has applied its high-performance patented technologies to develop a new Selvedge range. Available in a wide selection of weights, stretch options and finishes, ISKO™ Selvedge adds flexibility, softness and comfort to a fabric more commonly known for its raw and rigid qualities.

The new ISKO™ Selvedge range preserves the authenticity and many of Selvedge’s hallmarks beloved by true denim aficionados the world over, whilst introducing modern attributes such as sustainability, comfort and wearability, which are guaranteed to make it a favorite of a new generation of denim lovers.

ISKO introduces ISKO™ Selvedge – a 21st century reinterpretation of one of the most legendary denim fabrics ever made. Inspired by the history and reverence of original Selvedge denim, ISKO has applied its high-performance patented technologies to develop a new Selvedge range. Available in a wide selection of weights, stretch options and finishes, ISKO™ Selvedge adds flexibility, softness and comfort to a fabric more commonly known for its raw and rigid qualities.

The new ISKO™ Selvedge range preserves the authenticity and many of Selvedge’s hallmarks beloved by true denim aficionados the world over, whilst introducing modern attributes such as sustainability, comfort and wearability, which are guaranteed to make it a favorite of a new generation of denim lovers.

The range includes 19 fabric varieties, with weights spanning from 7.75 to 14.5 oz and elasticity options between 13% – 52% for outstanding recovery and holding power. This variegated array relies on R-TWO™ technology. Certified to Textile Exchange environmental credentials, this platform ensures full traceability, minimizing environmental impact and delivering astounding quality to each solution included in the ISKO™ Selvedge family.

More information:
Isko Denim Sustainability
Source:

Menabò Group

Recycled polyester becomes a production standard for zips' tapes: a new step in Riri Group’s green path. (c) Riri Group
Riri Eco 006 Metal
30.03.2021

RIRI Group - Recycled polyester becomes a production standard

  • Recycled polyester becomes a production standard for zips' tapes: a new step in Riri Group’s green path.
  • Riri is the first company in the fashion accessories industry to complete its transition towards an exclusive use of recycled polyester for zips’ tapes.

To Riri, being ‘Responsible today for a sustainable tomorrow’ means looking ahead, toward a real effort in bringing sustainability in operational decisions, even if they mean more management issues and lead to changes out of the comfort zone which is the result of years of experiences and processes. Riri Group thus becomes the first manufacturing company in the fashion accessories industry to introduce the use of recycled polyester as production standard for its zip range. This achievement marks another essential one in the sustainability path that the Swiss-Italian Group has walked since the 90s. This change fits perfectly the Group’s green approach which sees innovation for the future as one of the main pillars of the corporate strategy, as well as the commitment to protecting natural resources and to improving the

  • Recycled polyester becomes a production standard for zips' tapes: a new step in Riri Group’s green path.
  • Riri is the first company in the fashion accessories industry to complete its transition towards an exclusive use of recycled polyester for zips’ tapes.

To Riri, being ‘Responsible today for a sustainable tomorrow’ means looking ahead, toward a real effort in bringing sustainability in operational decisions, even if they mean more management issues and lead to changes out of the comfort zone which is the result of years of experiences and processes. Riri Group thus becomes the first manufacturing company in the fashion accessories industry to introduce the use of recycled polyester as production standard for its zip range. This achievement marks another essential one in the sustainability path that the Swiss-Italian Group has walked since the 90s. This change fits perfectly the Group’s green approach which sees innovation for the future as one of the main pillars of the corporate strategy, as well as the commitment to protecting natural resources and to improving the
traceability and transparency of both materials and processes, in a framework that sees to rethink social and economic models. Riri’s slogan “excellence in details” can also be read as “sustainability in details” as it speaks to the company’s will to act putting sustainability first.

By employing recycled polyester as production standard for the zip range, the contribution to sustainability on a quantitative level will be significant:

• The company, in fact, will reduce emissions resulting from polyester purchase by 32%; thus, carbon footprint will be cut down by 3%, for zip production. As a result, 460,000 kg of
CO2 per year is saved, the same as 169 return flights from Geneve to New York.

• All the recycled polyester is GRS (Global Recycled Standard)-certified, highlighting Riri’s constant commitment to choosing suppliers that meet the industry’s international standards.

• The recycled polyester used in tapes for zips is made from recycled polyester fibers, both  pre- (20%) and post-consumer (80%).

• An important contribution is made to the goal of increasing the global use of recycled polyester, as stated by Textile Exchange, from 14% to 20% by 2030.

This choice shows once more the ability of the company to develop products that keep in mind the environment whilst preserving functionality, reliability and that visual taste that the world of fashion requires.

Indeed, Riri has introduced its first recycled polyester tape in 2013 and since then has been consistently increasing the use of GRS-certified recycled polyester that comes from recycled materials.

“We are proud of this step and the effect that it has on sustainability and the cultural change through which we approach the development and improvement of our products” states Renato Usoni, Riri Group’s CEO. “Our innovation is the result of a tireless research of low environmental impact materials, an approach that has been the foundation of our identity for many years, but that now is renewed once more to make another step toward the future”.