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breathable waterproof solutions (c) eVent® Fabrics
02.10.2024

eVent Fabrics: New talents for global expansion

eVent®️ Fabrics, a global leader in waterproof and breathable laminates, announced the hiring of three key team members to assist with growing demand for the brand’s expanding line of performance laminates and recent expansion into the South Korean market. Founded in 1999, the company impressed the industry with the first air-permeable 100% waterproof membrane and continues to innovate with sustainable, high-performance textiles. eVent is globally recognized for its breathable waterproof solutions and commitment to reliable, high-performance laminates.

Recent hires include Bartosz Lassak to the US sales team and Xie Yi to engineer the next generation of eVent textiles. For the recent expansion into Korea, Terry Kim will assist as eVent’s Korean Market Consultant.

eVent®️ Fabrics, a global leader in waterproof and breathable laminates, announced the hiring of three key team members to assist with growing demand for the brand’s expanding line of performance laminates and recent expansion into the South Korean market. Founded in 1999, the company impressed the industry with the first air-permeable 100% waterproof membrane and continues to innovate with sustainable, high-performance textiles. eVent is globally recognized for its breathable waterproof solutions and commitment to reliable, high-performance laminates.

Recent hires include Bartosz Lassak to the US sales team and Xie Yi to engineer the next generation of eVent textiles. For the recent expansion into Korea, Terry Kim will assist as eVent’s Korean Market Consultant.

eVent’s recent expansion into the Korean market includes a new strategic partnership with GEO International Co., LTD, a leading Korean company in the textile industry. This collaboration will introduce eVent’s high-performance waterproof breathable laminate solutions for apparel, footwear, and accessories to the Korean market, catering to the increasing demand for premium outdoor and performance apparel.

eVent’s newest team members include:

Bartosz Lassak – Senior Sales Manager
Based in Washington D.C., Bartosz is a Senior Sales Manager for the Eastern U.S. region and will help expand eVent’s sales footprint as new customers are added to the eVent portfolio. Bartosz brings 20 years of global industry experience and has a deep knowledge of outerwear materials, end use applications, and component brand sales. Most recently, Bartosz was a Territory Sales and Marketing Manager for Primaloft, managing ingredient brand distribution in the UK, Germany, Eastern Europe, Russia, Turkey, and North America.
 
Xie Yi – Textile Engineer
Having recently graduated with a double Master’s Degree in Textile Materials and Product Design from the highly regarded Donghua University, Xie joins the eVent team full time as a Textile Engineer. Xie will be integral as eVent continues to enhance product strategy and new product introductions. Throughout her academic career, Xie worked as a Production Assistant for Oya Jacquard Belt limited and a Research and Development Assistant at Atelier LUMA.

Terry Kim – Senior Consultant in Korea
Terry will support the expansion of eVent’s global footprint into Korean markets and assist with marketing efforts in the Korean market as well. Terry has significant experience in the industry including 20 years working in roles such as Sales Director and New Business Development Director in his time at Gore-Tex. In his most recent role, Terry was the Managing Director of Fabric Division for Gore-Tex.

More information:
eVent® Fabrics Korea expansion
Source:

eVent® Fabrics

Beyoncé Photo: Levi's
01.10.2024

Levi’s® launches new global campaign featuring Beyoncé

The Levi’s® brand announced a new campaign with global icon Beyoncé. Following the release of “LEVII’S JEANS” — a track from “COWBOY CARTER,” the critically acclaimed album exploring and redefining Americana — Beyoncé steps into the role of protagonist in “REIIMAGINE,” a campaign inspired by the legacy of the Levi’s® brand and the forward-thinking vision of one of the most influential figures of modern culture, reaffirming the brand’s enduring place at the center of culture.
 
Drawing inspiration from Beyoncé’s innovative approach to art, culture and storytelling, the campaign reimagines classic Levi’s® looks and films. In a series of chapters, the new campaign reinterprets several of the Levi’s® brand’s most iconic advertisements, bringing them into the modern era through the transformative vision of celebrated filmmaker Melina Matsoukas. The first film — inspired by “Launderette,” the 1985 ad that famously reignited “I Heard It Through the Grapevine” on the Billboard charts — places Beyoncé center stage and celebrates the Levi’s® brand’s heritage as a canvas for self-expression, worn by changemakers and icons alike.
 

The Levi’s® brand announced a new campaign with global icon Beyoncé. Following the release of “LEVII’S JEANS” — a track from “COWBOY CARTER,” the critically acclaimed album exploring and redefining Americana — Beyoncé steps into the role of protagonist in “REIIMAGINE,” a campaign inspired by the legacy of the Levi’s® brand and the forward-thinking vision of one of the most influential figures of modern culture, reaffirming the brand’s enduring place at the center of culture.
 
Drawing inspiration from Beyoncé’s innovative approach to art, culture and storytelling, the campaign reimagines classic Levi’s® looks and films. In a series of chapters, the new campaign reinterprets several of the Levi’s® brand’s most iconic advertisements, bringing them into the modern era through the transformative vision of celebrated filmmaker Melina Matsoukas. The first film — inspired by “Launderette,” the 1985 ad that famously reignited “I Heard It Through the Grapevine” on the Billboard charts — places Beyoncé center stage and celebrates the Levi’s® brand’s heritage as a canvas for self-expression, worn by changemakers and icons alike.
 
The fully integrated campaign — which will include television, out-of-home, digital, social media, print, brand activations and exclusive products — kicked off with digital projections in key markets like San Francisco, Houston, Chicago, New York, Atlanta, Paris, London and Berlin, creating buzz and giving fans a sneak peek into the campaign to come. On September 30, high-impact out-of-home is launching around the world to inaugurate the Levi’s® and Beyoncé campaign.

 

More information:
Levi’s Beyoncé jeans
Source:

Burson GmbH

Graphic TrusTrace
19.09.2024

TrusTrace, Xoriant and Carbon Trail: Product Claims Solution for Brands

TrusTrace, a global SaaS company with a market-leading platform for product traceability and supply chain compliance in fashion and retail, announced a strategic collaboration with platform engineering firm Xoriant and environmental impact data leader Carbon Trail to deliver a comprehensive solution that supports international brands that want to implement more product marketing accountability.

The new solution is the first-of-its-kind in the industry and leverages Xoriant’s strong data architecture, Carbon Trail’s environmental impact data, and TrusTrace’s supply chain traceability data to provide brands with the information they need to market their products with specific details on how they’re made and where.

TrusTrace, a global SaaS company with a market-leading platform for product traceability and supply chain compliance in fashion and retail, announced a strategic collaboration with platform engineering firm Xoriant and environmental impact data leader Carbon Trail to deliver a comprehensive solution that supports international brands that want to implement more product marketing accountability.

The new solution is the first-of-its-kind in the industry and leverages Xoriant’s strong data architecture, Carbon Trail’s environmental impact data, and TrusTrace’s supply chain traceability data to provide brands with the information they need to market their products with specific details on how they’re made and where.

This new technological solution coincides with the implementation of the Green Claims Code, which launched in 2021 and was updated in 2023 to factor in product-specific environmental impact and strives to ensure that claims are clear, accurate and not misleading; provide specific and clear information about materials used; use accurate product filters and avoid misleading imagery; and support claims with verifiable strategics and third party accreditation.

On the data side, brands need to measure environmental impact on a product level, not only just related to carbon, but covering 16+ indicators such as water, land use, and microfibre impacts. Once environmental impact and supply chain data is aggregated, information can then be incorporated into a Digital Product Passport, a record that can tell a product's entire value chain via QR code/digital tag that will be required for EU brands between 2026-2030. For example, a buyer can theoretically scan a product’s QR code and be taken to a unique URL link in which the environmental impact for that specific product is available to view. This can be displayed alongside traceability data – like where the product has been manufactured – in addition to other information like recyclability, microplastics, product certifications, all those elements also come into play.

Source:

TrusTrace

OVS Photo OVS
19.09.2024

Cotton grown in Italy: Haelixa and OVS partner for second year

Haelixa has partnered with Italian fashion brand OVS for the second consecutive year. This collaboration aims to mark and trace cotton grown in Italy, ensuring trust throughout the supply chain.

Haelixa has integrated its DNA markers into the existing operations for OVS's cotton. The cotton is grown in Italy and marked with the DNA markers at the gin, close to the farm. The fibers are tested during the entire manufacturing process, ensuring that the cotton used in this OVS collection is ethically and sustainably sourced. This partnership is a testament to their commitment to promoting responsible and transparent practices in the fashion industry, providing customers with the assurance of the cotton's origin.

Traceability has become crucial in the fashion industry, with consumers demanding more information about the products they purchase. By partnering with Haelixa, OVS continues to meet this demand and set a new standard for cotton in the industry. This alliance will benefit customers and the farmers in Italy, giving them fair recognition for their work.

Haelixa has partnered with Italian fashion brand OVS for the second consecutive year. This collaboration aims to mark and trace cotton grown in Italy, ensuring trust throughout the supply chain.

Haelixa has integrated its DNA markers into the existing operations for OVS's cotton. The cotton is grown in Italy and marked with the DNA markers at the gin, close to the farm. The fibers are tested during the entire manufacturing process, ensuring that the cotton used in this OVS collection is ethically and sustainably sourced. This partnership is a testament to their commitment to promoting responsible and transparent practices in the fashion industry, providing customers with the assurance of the cotton's origin.

Traceability has become crucial in the fashion industry, with consumers demanding more information about the products they purchase. By partnering with Haelixa, OVS continues to meet this demand and set a new standard for cotton in the industry. This alliance will benefit customers and the farmers in Italy, giving them fair recognition for their work.

Simone Colombo, Head of Corporate Sustainability, says, “In 2024, we have continued with Swiss DNA Traceability supplier Haelixa in marking and tracing our OVS Cotone Italiano for the second year. Our goal is to approach 5% of our cotton requirements from cultivation in Italy within a few years.”

The collaboration between Haelixa and OVS has boosted the transparency of their supply chain. With the help of traceability provided by Haelixa, OVS is working towards improving its products' social and environmental impacts. OVS is firmly committed to sustainable and ethical practices and aspires to enhance its operations yearly. The partnership with Haelixa is a testament to their dedication to improving traceability in the fashion industry.

 

Source:

Haelixa

13.09.2024

The Salvation Army partners with Rebekah Roy for Sustainable Fashion Week

The Salvation Army announces a collaboration with celebrity fashion stylist Rebekah Roy for Sustainable Fashion Week. Rebekah will join as special guest for an exclusive online second-hand fashion event and share expert tips on styling second-hand fashion.  The webinar will be held on Tuesday 24th September at 8 pm (BST). The partnership presents an opportunity to promote second-hand shopping and create lasting change.  
 
Listed as one of the top 100 "Most original and influential people in the UK creative and media industries” by Time Out, Rebekah is an award-winning stylist whose career boasts working on more than 75 catwalk shows, including for London Fashion Week, Rolls Royce, Ascot and Harrods. Beyond the runway, Rebekah has collaborated with iconic musicians including Duran Duran, Billy Idol, Enya, Kate Nash and Max Rae.
 
As a strong advocate for sustainability, Rebekah has also pioneered the UK’s first vegan fashion show and regularly curates the Source Fashion show at London Olympia, reflecting her commitment to a sustainable lifestyle and her vision for a fashion industry that respects our planet.
 

The Salvation Army announces a collaboration with celebrity fashion stylist Rebekah Roy for Sustainable Fashion Week. Rebekah will join as special guest for an exclusive online second-hand fashion event and share expert tips on styling second-hand fashion.  The webinar will be held on Tuesday 24th September at 8 pm (BST). The partnership presents an opportunity to promote second-hand shopping and create lasting change.  
 
Listed as one of the top 100 "Most original and influential people in the UK creative and media industries” by Time Out, Rebekah is an award-winning stylist whose career boasts working on more than 75 catwalk shows, including for London Fashion Week, Rolls Royce, Ascot and Harrods. Beyond the runway, Rebekah has collaborated with iconic musicians including Duran Duran, Billy Idol, Enya, Kate Nash and Max Rae.
 
As a strong advocate for sustainability, Rebekah has also pioneered the UK’s first vegan fashion show and regularly curates the Source Fashion show at London Olympia, reflecting her commitment to a sustainable lifestyle and her vision for a fashion industry that respects our planet.
 
Sustainable Fashion Week unites the community in taking creative action; to change the fashion system from the bottom up and the programme features a series of events to take action locally and change fashion globally.  As part of SATCoL’s commitment to sustain our planet and transform lives, the 30-minute webinar with Rebekah Roy will be available to the public for free and it will encourage second-hand shopping as she shares expert tips on styling vintage looks to make your wardrobe last. In addition to this, guests will receive a free guide to take away to support them further after the event.
 
The webinar is a call to action to drive lasting change and SATCoL will take the opportunity to introduce the great work they do to help sustain the planet and give used textiles a second lease of life whilst, helping to raise vital funds for charity. The webinar will be hosted by Salvation Army Trading Company Ltd (SATCoL), who operates around 250 stores and a UK-wide clothing bank collection service on behalf of the charity. SATCoL has received industry wide recognition in fashion for their efforts to support brands and retailers to meet their sustainability goals and the webinar encourages the public to also take part in diverting more items away from disposal and to shop second-hand.

Freudenberg Apparel´s Film Bonding series product in tape form. © Freudenberg Performance Materials
Freudenberg Apparel´s Film Bonding series product in tape form.
12.09.2024

Freudenberg: New Film Bonding series for sew-free garments

Freudenberg Performance Materials Apparel (Freudenberg Apparel) introduces the innovative Film Bonding series. This new line of solutions is expertly designed for advanced sew-free bonding applications, enhancing the manufacturing process with modern efficiency and precision. In conjunction with this launch, Freudenberg Apparel is expanding its Net Bonding and Dot Bonding series, further broadening its range of seamless adhesive solutions to cater to the specific demands of the Stretch Active, Intimate, and Athleisure wear segments.

Freudenberg Apparel's Film Bonding series features a film structure with a high-quality adhesive, delivering robust shear bond and recovery. This enables garments to conform to the body's shape while retaining their shape and integrity after stretching, significantly improving durability and wearer comfort. By eliminating bulky seams, the Film Bonding series also provides a clean, smooth finish to fabric surfaces.

Freudenberg Performance Materials Apparel (Freudenberg Apparel) introduces the innovative Film Bonding series. This new line of solutions is expertly designed for advanced sew-free bonding applications, enhancing the manufacturing process with modern efficiency and precision. In conjunction with this launch, Freudenberg Apparel is expanding its Net Bonding and Dot Bonding series, further broadening its range of seamless adhesive solutions to cater to the specific demands of the Stretch Active, Intimate, and Athleisure wear segments.

Freudenberg Apparel's Film Bonding series features a film structure with a high-quality adhesive, delivering robust shear bond and recovery. This enables garments to conform to the body's shape while retaining their shape and integrity after stretching, significantly improving durability and wearer comfort. By eliminating bulky seams, the Film Bonding series also provides a clean, smooth finish to fabric surfaces.

Available in tape form, Freudenberg Apparel's Film Bonding solutions accommodate a wide range of weight requirements from 90 to 220 g/m², including thin options under 80µm. The series offers an array of TPE and TPU variants with varying softness levels from medium to very soft, reducing reliance on traditional stitching and making them ideal for various applications, including stitch-free seam bonding on briefs, bras, vests, and leggings.

Complementing the Film Bonding series, Freudenberg has introduced an innovative oval net structure to its TPE polymer adhesive Net Bonding series. This new structure, in addition to the existing Diamond and Hexagon patterns, offers a diverse selection of net structures suitable for a wide array of applications. The expanded weight range of 50-240 g/m² for the Net Bonding solutions provides versatility for creating breathable, elastic, and well-controlled garments in leggings, sports bras, and intimate apparel.

Source:

Freudenberg Performance Materials Holding GmbH

Sixth edition of Texhibition Istanbul (c) Texhibition İstanbul
11.09.2024

Sixth edition of Texhibition Istanbul

The sixth edition of Texhibition Istanbul from 11 to 13 September 2024 will once again bring together all components of the textile industry and offer an overview of all product groups in the textile preliminary stage: from woven goods to knitwear, from yarns and denim to artificial leather and textile accessories.

Texhibition Istanbul Fabric and Textile Accessories Fair, organised by İTKİB Fuarcılık A.Ş. in cooperation with the Istanbul Textile Exporters Association (İTHİB), is following on from this year's March event with the upcoming edition.

Highlights:

The sixth edition of Texhibition Istanbul from 11 to 13 September 2024 will once again bring together all components of the textile industry and offer an overview of all product groups in the textile preliminary stage: from woven goods to knitwear, from yarns and denim to artificial leather and textile accessories.

Texhibition Istanbul Fabric and Textile Accessories Fair, organised by İTKİB Fuarcılık A.Ş. in cooperation with the Istanbul Textile Exporters Association (İTHİB), is following on from this year's March event with the upcoming edition.

Highlights:

  • Over 500 exhibitors will be presenting a wide range of products such as woven fabrics, knitwear, denim, accessories, artificial leather and yarns covering 35,000 square metres
  • Over 25,000 trade visitors are expected from more than 100 countries, including the European Union, Great Britain, the USA, North Africa and the Middle East
  • Yarn Hall completes the range of the preliminary stage and has firmly established itself at Texhibition with 41 exhibitors
  • BlueBlackDenim showcases Türkiye's leading 25 denim manufacturers and inspires with creative denim installations
  • Texhibition Trend Areas: The trend areas are created by combination of quality and creative themes of fabrics, yarns, denims and accessory products from the participants
  • Texhibition Art Events: digital art, accessoires and yarn installations
More information:
Texhibition Istanbul
Source:

Texhibition İstanbul / JANDALI MODE.MEDIEN.MESSEN

11.09.2024

Custom Ink uses Kornit Digital's On-Demand Technology

Kornit Digital LTD. announced that Custom Ink, a company for custom wearables and other swag for organizations, groups, and communities, has chosen Kornit technology to bolster its production capabilities. By transitioning a share of its printing from screen to digital direct-to-garment production, Custom Ink is supporting the growth of its business while accelerating its digital transition through a sustainable printing technology and providing customers with a high quality of custom apparels, gears, and swags.
 
Custom Ink has become a household name by bringing communities together and creating a sense of belonging through inspired custom apparel, accessories, and promotional products. Custom Ink owns Swag.com, a recognizable provider of corporate swag; Printfection, a swag platform for enterprise buyers; and Swag Space, an end-to-end white-label platform for promotional product distributors. It also offers Custom Ink Fundraising, a platform to raise money and awareness for charities and personal causes through the sale of custom t-shirts and other apparel.
 

Kornit Digital LTD. announced that Custom Ink, a company for custom wearables and other swag for organizations, groups, and communities, has chosen Kornit technology to bolster its production capabilities. By transitioning a share of its printing from screen to digital direct-to-garment production, Custom Ink is supporting the growth of its business while accelerating its digital transition through a sustainable printing technology and providing customers with a high quality of custom apparels, gears, and swags.
 
Custom Ink has become a household name by bringing communities together and creating a sense of belonging through inspired custom apparel, accessories, and promotional products. Custom Ink owns Swag.com, a recognizable provider of corporate swag; Printfection, a swag platform for enterprise buyers; and Swag Space, an end-to-end white-label platform for promotional product distributors. It also offers Custom Ink Fundraising, a platform to raise money and awareness for charities and personal causes through the sale of custom t-shirts and other apparel.
 
Custom Ink has historically relied on both screen and digital printing technologies, but the increasing demand for rapid fulfillment, coupled with the need for sustainable and efficient production methods, has accelerated its shift toward digital technologies.

Source:

Kornit Digital Ltd.