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SEEK (c) SEEK
SEEK
07.12.2018

The new charity movement during Berlin Fashion Week

For SEEK’s 10thBirthday we want to give something to those who are usually overlooked. Together with One Warm Winter, we are wrapping up Goodie Bags for the homeless and taking them where they are actually needed – to the streets. That’s why we are asking brands to donate old collection pieces, samples, stock, etc.
 

For SEEK’s 10thBirthday we want to give something to those who are usually overlooked. Together with One Warm Winter, we are wrapping up Goodie Bags for the homeless and taking them where they are actually needed – to the streets. That’s why we are asking brands to donate old collection pieces, samples, stock, etc.
 
“We are really happy to team up with One Warm Winter for our SEEK donation initiative. We want to counteract the omnipresent throwaway mentality. Every step counts. Homelessness is a growing issue, especially in Berlin – we hope to bring some warmth to the city streets.”
– SEEK Team
 
“With the GiveBag the fashion industry is setting an important example in terms of awareness and sustainability. Ultimately, these bags are filled with what is often left out by the economy: true charity.”
– Dominic Czaja, One Warm Winter
 
The huge One Warm Winter GiveBag will be filled on all three show days (15–17 January) in front of the SEEK location at Arena Berlin. Every donor will receive a donation receipt and stay informed about the next steps. The GiveBags will be handed out to people in need by the SEEK team and One Warm Winter at the next charity event.

Additional support will be provided by TOMS with a requested voluntary donation in exchange for a nice hot coffee. The end sum will be matched by TOMS and donated directly to One Warm Winter.
 
“Giving is at the heart of everything we do at TOMS, but it’s projects like this that are in our own backyard that hit home the most. Homelessness is one of the issues closest to our hearts, so we couldn’t be more honoured to work with SEEK and One Warm Winter this season to lend a hand to our friends in Berlin that need it most.”
– Lisa Hogg, TOMS EMEA Marketing Director
 
The reaction from the SEEK brands towards our initiative has been amazingly positive – almost all of them are actively and enthusiastically participating by donating garments that cannot be sold anymore.
 
“Palladium Boots is very excited about this call for action and being able to take part in supporting the cause. City terrain is what we are built on and we are glad to gift a little warmth and particularly the gesture of humanity together with SEEK and One Warm Winter.”
– Melanie Bruss, Marketing Manager, Palladium Boots D, AT & NL
 
“The entire CHIEMSEE family is amazed by this initiative! It’s a great feeling to pass on some warmth and distribute it more fairly. Thank you SEEK and One Warm Winter for the idea – the fashion industry definitely needs more of those!”
– The CHIEMSEE family

Source:

PREMIUM Exhibitions GmbH

(c) GB Network Marketing & Communication
07.12.2018

BERTO in collaboration with BLACKHORSE LANE, EVEREST and MARCHI & FILDI presents “PIANETA”, its NEW CIRCULAR DENIM

After the second day of Denim by Premiere Vision, ECO - Collaboration between companies of the EUROPEAN DENIM VALUE CHAIN was celebrated. In order to celebrate this Premium-SUSTAINABLE DENIM FABRIC, Berto teamed up with:

After the second day of Denim by Premiere Vision, ECO - Collaboration between companies of the EUROPEAN DENIM VALUE CHAIN was celebrated. In order to celebrate this Premium-SUSTAINABLE DENIM FABRIC, Berto teamed up with:

  • BLACKHORSE LANE, maker and seller of ready-to-wear selvedge & organic raw denim jeans in London, with a focus on sustainability, community and unmatched quality;
  • EVEREST, Italian company which offers an innovative sustainable range of textile treatments for the fashion industry;
  • MARCHI&FILDI, spinning group located in North-Italy focused on innovation and sustainability, producer of the ECOTEC® yarns, with huge reductions on environmental impact; up to 78% in water, 56% in CO2 emissions and energy consumption. The same technology is used to produce yarns for Berto.

These companies collaborated on this exclusive project where the yarn is made through ECOTEC® System by MARCHI&FILDI, the fabric is made by BERTO, the garments are designed and made by BLACKHORSE LANE and finally washed by EVEREST.

 

Source:

GB Network Marketing & Communication

(c) Archroma
06.12.2018

Absolute Denim to become first denim manufacturer to convert 100% of its production to ground-breaking Aniline-free* indigo solution by Archroma

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced that Thailand-based Absolute Denim will be the first denim manufacturer to switch 100% of its production to aniline-free* indigo dyeing.

Absolute Denim is a Thailand-based denim manufacturer producing high quality denim with a focus on eco-friendlier materials and processes. The company can produce up to 2 million meters of denim per month (that's approximately 1.5 million pairs of jeans!), for customers that include some of the biggest brands and retailers in the world.

Archroma, a global leader in color and specialty chemicals towards sustainable solutions, today announced that Thailand-based Absolute Denim will be the first denim manufacturer to switch 100% of its production to aniline-free* indigo dyeing.

Absolute Denim is a Thailand-based denim manufacturer producing high quality denim with a focus on eco-friendlier materials and processes. The company can produce up to 2 million meters of denim per month (that's approximately 1.5 million pairs of jeans!), for customers that include some of the biggest brands and retailers in the world.

Archroma’s Denisol® Pure Indigo 30 liquid dye was first launched in May 2018 as a non-toxic way to produce the traditional, iconic indigo blue that consumers associate with denim and jeans.

During production, some of the aniline stays locked into the indigo pigment and is difficult to wash off the fabric. The remainder of the aniline impurity, approximately 300 metric tons annually, is discharged during dyeing. This can be an issue as aniline is toxic to aquatic life. In addition, exposure levels to factory workers can be high. As a result of its toxicity (more hazardous than alkylphenols) it is now starting to feature on the restricted substance lists (RSL) of some major clothing brands and retailers.

The new Denisol® Pure Indigo 30 liq was therefore developed as an aniline-free* indigo solution for designers, manufacturers and brand owners who long for authentic indigo inspiration.

Archroma tested Denisol® Pure Indigo at Absolute Denim mill in Thailand. Archroma wanted to be sure that the new indigo dye would perform exactly the same as conventional indigo.

James Carnahan, Head of Sustainability at Archroma, comments: “At Archroma we continuously challenge the status quo in the deep belief that we can make our industry sustainable - but we cannot do it alone. Without forward-thinking manufacturers such as Absolute Denim to consciously adopt these eco-advanced innovations in their daily production, like our aniline-free* Denisol® Pure Indigo, we will not be able to move this industry forward on our resource-constrained world we live in. As consumers are increasingly aware of, and concerned about, climate change and ecological threats, this is not only the right thing to do - it is also good for business.”

“Deep down inside most of us want the world to be a better place for our loved ones and for future generations,” insists Vichai Phromvanich, Board Member, Absolute Denim, “starting with how we live, what we eat, what we wear, still trying to be cool, fashionable, still trying to be environmentally conscious. Archroma’s aniline free indigo project is therefore something we as a new generation manufacturer have supported from the beginning, by opening our doors for tests in the project phase, and now by sending out our articles to many of our customers. For us, after all, a nice pair of jeans looks even nicer without aniline!”

* Below limits of detection

(c) Chomarat
05.12.2018

CHOMARAT obtains certification for environmental & energy management with ISO 14001 and ISO 50001

CHOMARAT, the specialist in composite & construction reinforcements and coated fabrics, has demonstrated the Group’s determination to pursue a sustainable process by earning environmental management (ISO 14001) and energy management (ISO 50001) certification for its French sites. “By obtaining both ISO 14001 and ISO 50001 certification, CHOMARAT now has a tested and standardized framework for developing an effective, sustainable environmental and energy management strategy,” says CHOMARAT Environment and Energy Manager Laurent VÉRITÉ.

CHOMARAT, the specialist in composite & construction reinforcements and coated fabrics, has demonstrated the Group’s determination to pursue a sustainable process by earning environmental management (ISO 14001) and energy management (ISO 50001) certification for its French sites. “By obtaining both ISO 14001 and ISO 50001 certification, CHOMARAT now has a tested and standardized framework for developing an effective, sustainable environmental and energy management strategy,” says CHOMARAT Environment and Energy Manager Laurent VÉRITÉ.

Minimizing environmental impacts & optimizing energy use
ISO 50001 certification is validation of efficient energy management, with the bonus of lower energy consumption and the tools needed to address a warming climate. ISO 14001 certification is based on standards and requirements, and it constitutes an international benchmark for environmental management systems. “CHOMARAT is committed to a responsible and sustainable process for all of its activities in France. With ISO 14001 certification, the Group is incorporating environmental requirements into its management and production systems,” explains CHOMARAT France CEO Raphaël LAURENT.

Pursuing a long-term strategy
This twofold certification is in keeping with CHOMARAT’s long-term vision. “Our strategy is implemented through new investments and international development. But the Group is also actively involved in sustainable development and a sustainable innovation initiative,” explains Raphaël LAURENT. Measures that have been implemented include reducing the noise level, preventing pollution risks and improving waste management. Fluorescent lighting has been replaced by LEDs; new, more energy-efficient equipment has been installed; and the heating and air-conditioning ductwork has been insulated to reduce fuel-oil consumption.
“It is thanks to the combined efforts of all CHOMARAT’s teams that we were able to obtain these two certifications. For us, this is our first milestone towards a sustainable economy,” concludes Laurent VÉRITÉ.

More information:
CHOMARAT
Source:

Agence APOCOPE

PERLON® - The Filament Company feiert Eröffnung seines neuen Werkes in China (c) PERLON®
04.12.2018

PERLON® - The Filament Company celebrates the opening of its new factory in China

  • The opening of Perlon’s new site in Haining City, Zhejang Province was celebrated in a festive style on 29th November 2018.

Around 140 invited guests experienced the splendid opening ceremony for the newly constructed site in the urban development zone, with a traditional, cultural programme, subsequent exhibition and gala dinner in the nearby LANGHAM PLACE hotel.

  • The opening of Perlon’s new site in Haining City, Zhejang Province was celebrated in a festive style on 29th November 2018.

Around 140 invited guests experienced the splendid opening ceremony for the newly constructed site in the urban development zone, with a traditional, cultural programme, subsequent exhibition and gala dinner in the nearby LANGHAM PLACE hotel. The significance of this new site for the Perlon Group was emphasised and the support of the Haining region was applauded, in the official speeches by Serafin co-founder Philipp Haindl, Perlon CEO, Florian Kisling, CEO of Perlon in China, Xiaotao Xia, as well as, the director of Haining City People’s Congress, Mr YAO Minzhong. After the obligatory cutting of the ribbon for the official opening, the first spool of PMC Filament was presented to Mr Haindl to symbolically mark the start of a new filament production line.

The vision to have a presence in China and to create sufficient production capacity to fulfil the customers need for quality filaments made by Perlon® has been smoothly delivered by Perlon Group, the Serafin group company. After less than 2 years in the planning and building phase, the new build project and line relocation from the previous plant in Haining will be concluded by the end of the year. With sufficient space for further production lines, the Groups requirement for a long-term commitment in China has been created. Alongside filaments for paper machine clothing (PMC), the plan is to manufacture products there for applications in the other Perlon® main markets in the next few years.

More information:
Perlon China
Source:

PERLON®

(c) Lectra
04.12.2018

Lectra makes History with ‘Fashion On Demand’, Fashion’s First End-to-End Personalization Offer

  • Lectra provides fashion companies with breakthrough solution that enables them to personalize at ready-to-wear production speed

Paris – Lectra launches its ‘Fashion On Demand’ offer, empowering industry players to uncover new business opportunities brought about by the strong demand for personalization in the fashion industry. Lectra is enabling its customers to produce on demand for the first time ever with an end-to-end offer that automates the entire personalization process from product development to final cutting stages.

  • Lectra provides fashion companies with breakthrough solution that enables them to personalize at ready-to-wear production speed

Paris – Lectra launches its ‘Fashion On Demand’ offer, empowering industry players to uncover new business opportunities brought about by the strong demand for personalization in the fashion industry. Lectra is enabling its customers to produce on demand for the first time ever with an end-to-end offer that automates the entire personalization process from product development to final cutting stages. ‘Fashion On Demand by Lectra’, based on Industry 4.0 principles, is a fruition of four years of R&D with a hundred-strong team of experts, as part of Lectra’s strategic roadmap announced in 2017. There will be a progressive global rollout starting from January 2019.

The digital revolution has prompted consumers to demand personalized products and experiences nowadays. This is an advantageous business model for fashion companies, as it allows them to accurately match supply with demand, and solve a host of problems that regular business models usually face. By simply knowing ahead of time what and how much their consumers want, companies can produce in precise quantities and avoid overstocking and markdowns. In addition, as consumers pay upfront for their orders it improves cash flow for businesses. Fashion companies can use personalization as a way to outshine their competitors and earn consumer loyalty, by offering one-of-a-kind products that make their customers feel exclusive.

While on-demand production is an attractive business model that presents little financial risk, today, fashion companies are encountering huge barriers to entry for this market. Without the savoir-faire and appropriate technology, many companies have to rely on their standard supply-chain infrastructure that lacks the flexibility to create and produce these products. As a result, they have to develop independent workflows for each product, incurring additional production costs, prolonging lead times and even jeopardizing their existing production lines. By having longer delivery times, they face the risk of upsetting their loyal customers who have paid premium prices for their personalized products.

‘Fashion On Demand by Lectra’, is a game changer for the industry. Drawing from 45 years’ experience of working with international retailers, manufacturers and brands, Lectra developed this offer to break down these barriers and empower fashion companies to meet the specific needs of their digitally savvy clientele with best-in-class solutions. ‘Fashion On Demand by Lectra’, available in the form of two packages, one dedicated to made to measure, and the other to customization, is a turnkey solution that automates on-demand production right from order reception to production development stages and the cutting room. Companies can define the product customization criteria and range for each item depending on the package (such as altering product characteristics for customization and pattern adjustments for made to measure) and launch production processes right from the get-go, without interfering with their standard workflows.

Empowering customers through industrial intelligence 2/2

“Personalization, or rather, on-demand production, is going to be an industry-wide phenomenon. It is hence Lectra’s duty, as an Industry 4.0 pioneer, to think ahead of time, and spearhead this movement. Keeping our customers’ best interests in mind, we’ve worked with renowned personalization specialists from different countries to develop this solution. With ‘Fashion On Demand by Lectra’ we’re doing the unthinkable. For the first time in the fashion industry, there will be a comprehensive personalization solution that will be able to perform under the same market conditions as the ready-to-wear segment and produce the same, if not better, results,” says Daniel Harari, Chairman and Chief Executive Officer, Lectra.

This disruptive offer gives fashion companies a 360°-view of the entire personalization process, providing them with the visibility to streamline multiple production processes and manage complex individual demands from custom order to cut piece. Thanks to the supply-chain flexibility that companies gain with this innovative Lectra solution, they will be able to expand their product range and offer more variety, be it womenswear, menswear or childrenswear, and appeal to a broader audience and jump on trends without interrupting their existing production processes. They will not have to waste time on consolidating and communicating information from one production stage to another. This ensures smooth process flows and hence, quick delivery times that can compete with those of standard products.

More information:
Lectra, PLM Digitalisierung
Source:

Lectra

Lenzing AG (c) Lenzing AG
Lenzing AG
03.12.2018

Lenzing applies for 25 patents for LENZING™ Web Technology

  • Twenty-five patent applications claiming product, process and application inventions published
  • New technology platform starts with botanic wood pulp and creates a nonwoven fabric made of 100 percent continuous lyocell filament

Lenzing – The Lenzing Group filed a first wave of patent applications for its new LENZING™ Web Technology with the World Intellectual Property Organization. The 25 applications focus on product, process and application inventions and are part of Lenzing’s intellectual property protection strategy.

  • Twenty-five patent applications claiming product, process and application inventions published
  • New technology platform starts with botanic wood pulp and creates a nonwoven fabric made of 100 percent continuous lyocell filament

Lenzing – The Lenzing Group filed a first wave of patent applications for its new LENZING™ Web Technology with the World Intellectual Property Organization. The 25 applications focus on product, process and application inventions and are part of Lenzing’s intellectual property protection strategy.

The LENZING™ Web Technology is a nonwoven web formation process that starts with botanic wood pulp and produces a nonwoven fabric made of 100 percent continuous lyocell filament. The technology offers a unique self-bonding mechanism where filaments bond into a fabric during the laydown process. This self-bonding mechanism allows for a much wider variety of basis weight, surface textures, drapeability and dimensional stability than other nonwoven technologies.

“Lenzing’s corporate strategy sCore TEN is very focused on driving growth via sustainability focused innovation. The new LENZING™ Web Technology is one of the most exciting Research & Development projects. The 25 patent applications related to this new technology underline our commitment to the nonwoven industry. We will continue to support our partners in their business and help consumers with sustainable innovative solutions for their everyday needs”, says Stefan Doboczky, Chief Executive Officer of the Lenzing Group.

More information:
Lenzing AG
Source:

Lenzing AG

(c) ROICA™
03.12.2018

ROICA™ Premium Stretch Sustainable Innovations @ ISPO Brandnew Village

PMsExciting news out of ISPO Munich, this year ROICA™ premium stretch innovations will be showcased within ISPO Brandnew, the biggest platform for sporty startups worldwide. The ROICA™ booth will have a new centralized position at ISPO Munich, with an even more centralal position, to lead the way toward responsible innovation. Make certain to visit the fantastic new collections created by ROICA™ partners that combine; function and contemporary values for the modern customer.

PMsExciting news out of ISPO Munich, this year ROICA™ premium stretch innovations will be showcased within ISPO Brandnew, the biggest platform for sporty startups worldwide. The ROICA™ booth will have a new centralized position at ISPO Munich, with an even more centralal position, to lead the way toward responsible innovation. Make certain to visit the fantastic new collections created by ROICA™ partners that combine; function and contemporary values for the modern customer. Asahi Kasei, the leader in sustainable stretch guaranteed to wow ISPO attendees with the ROICA Eco-Smart™ family, an innovative range of the world's first responsibly made premium stretch fibers.
ROICA™ smart yarns are focused perfectly on responsible performance for the active sportswear, swimwear and athleisure categories. ROICA™ proudly presents sustainable solutions boasting impressive certifications:

  • Global Recycled Standard (GRS) owned by Textile Exchange
  • Cradle to Cradle Certified™ Gold Level for Material Health and Hohenstein Environment Compatibility Certificate - ROICA™ breaks down without releasing harmful substances.

ROICA™ will present The Modern Wardrobe concept in well-defined categories at ISPO:

  • ROICA™ WARDROBE, fashion collections for Summer 2019 with beautiful premium stretch solutions.
  • ROICA™ INNOVATION GALLERY, the latest textile performance innovations from partner mills that inspire creativityA rich fabric range that includes revolutionary ROICA Eco-Smart™ family of stretch fibers that are sustainably designed and the unique ROICA Feel Good™ family that promises a new level of well-being
  • ROICA™ CLOSET: new garment designs from our experimental lab that highlight functional ROICA™ families.
  • ROICA™ NOVELTIES DISPLAY, discover the latest ROICA™ innovations.
More information:
ROICA™ ISPO Munich
Source:

GB Network Marketing & Communication

Lenzing AG and Partners Win Austrian State Prize 2018 for Smart Packaging (c) BMDW/Silveri
(from left to right) Head of the Department DDr. Reinhard Mang, Tanja Dietrich-Huebner (Rewe), Susanne Meininger (Verpackungszentrum), Marina Crnoja-Cosic (Lenzing AG), Malte Stackebrandt (Coop), General Secretary Dipl-Ing. Esterl.
23.11.2018

Lenzing AG and Partners Win Austrian State Prize 2018 for Smart Packaging

  • The Packnatur® reusable cellulose bag wins State Prize in the B2C category
  • Bags are made from wood-based fibers of Lenzing AG, which are biodegradeable
  • Bags were developed together with VPZ Verpackungszentrum GmbH and are utilized by Coop and REWE for fruits and vegetables

  • The Packnatur® reusable cellulose bag wins State Prize in the B2C category
  • Bags are made from wood-based fibers of Lenzing AG, which are biodegradeable
  • Bags were developed together with VPZ Verpackungszentrum GmbH and are utilized by Coop and REWE for fruits and vegetables


Lenzing/ Vienna – Lenzing AG was granted the Austrian State Prize 2018 for Smart Packaging this year together with its partners. The Federal Ministry of Digital and Economic Affairs and the Federal Ministry of Sustainability and Tourism bestowed the Austrian State Prize this week in the B2C category on the Packnatur® reusable wood-based bag. This reusable bag is made with fibers produced by Lenzing AG and was developed by Lenzing and its partner VPZ Verpackungszentrum GmbH. The bags are utilized in the supermarkets of the Swiss food retailer Coop and the Austrian firm REWE International AG.

The Packnatur® reusable cellulose bag is particularly suited for the packaging of fruit and vegetables and serves as an ideal replacement for plastic bags. The jury provided the following reasons to justify the selection of the winner: The Packnatur® reusable cellulose bag comprises a long-lasting, reusable packaging solution made of a renewable raw material but not at the expense of food. It has very pleasant haptics and supports longer shelf life of food.

LENZING™ fibers are made from the natural and renewable raw material wood. For this reason, they are biodegradable. Moreover, they pollute neither rivers nor seas with microparticles washed out in the process of washing.

The Austrian State Prize for Smart Packaging was granted on the occasion of the 3rd Austrian Packaging Day. This year for the 58th time, the objective of this award is to highlight modern packaging solutions and excellent projects as best practice examples and thus put the national packaging industry in the international limelight.

PERLON® - The Filament Company überraschte Besucher der Messe Formnext (c) Perlon®
PERLON auf der Messe Formnext
23.11.2018

PERLON® - The Filament Company surprised visitors at the Formnext exhibition

  • The world’s leading exhibition for additive manufacturing takes place in Frankfurt am Main every year
  • With 26,919 visitors, Mesago, organiser of Formnext in Frankfurt, reported a new record with numbers up by 25% on the previous year.

This year Perlon was amongst the 632 exhibitors from 32 countries for the first time, which, represented by Pedex GmbH from Wald-Michelbach, was a co-exhibitor on a stand for companies from the German region Hesse (Hessen Trade and Invest GmbH - HTAI).

  • The world’s leading exhibition for additive manufacturing takes place in Frankfurt am Main every year
  • With 26,919 visitors, Mesago, organiser of Formnext in Frankfurt, reported a new record with numbers up by 25% on the previous year.

This year Perlon was amongst the 632 exhibitors from 32 countries for the first time, which, represented by Pedex GmbH from Wald-Michelbach, was a co-exhibitor on a stand for companies from the German region Hesse (Hessen Trade and Invest GmbH - HTAI). Some visitors were surprised to discover that the world leading manufacturer of synthetic filaments is also active in the 3D printing filament field. That the Perlon Group, known innovation and market leader in many fields of application, with its decades of experience in the development and manufacture of filaments, has entered into the 3D printing market was well received.

The fact we actually entered the market 6 years ago, was only known to a few experts in the field. In this time, Pedex GmbH had been producing a wide range of performance filaments for a well-known German 3D printer manufacturer, who since then has distributed exclusively under its own brand. The decision, to out ourselves as producer and supplier was taken in summer 2018. This new direction has two main aims, firstly to establish ourselves in the market as a manufacturer of Perlon® 3D printing filaments, producing both small batches and high volume on an industrial scale for professional applications, but secondly and most specifically to continue along the path as a toll manufacturing partner with long-term contracts on an industrial scale.

As a partner with universities/institutions and member of various research networks, we are close to the quickly advancing developments in this field, which is why we were really pleased to welcome Dr. Andreas Baar and Dr (Ing) Thomas Neumeyer onto our stand. They are both members of RESOPT3D (Netzwerk für ressourcenoptimierten 3D-Druck), Germany’s strongest user network for 3D technologies.

Together with Conspir3D in Rheinheim and its owner Jan Giebels, who 10 years ago was a co-founder of the company German RepRap, we were able to forge a partnership to distribute Perlon® 3D printing filaments. With his support we could competently advise trade visitors about filaments and 3D printing as a collective proactive team.

Next year, Formnext will take place from 19th to 22nd November 2019 for the first time in exhibition halls 11 and 12 at the Exhibition Centre in Frankfurt am Main. This will be a debut exhibition for the USA which will be exhibiting as first partner country at Formnext. The USA has a long tradition in the field of additive manufacturing and is one of the most important international exhibiting nations.

(c) CONRAD BAUER
SEEK TEAM MARIE-LUISE PATZELT, DAMIEN WINPENNY, MAREN WIEBUS, MARIE SANDMANN, ALINA HAHN
21.11.2018

SEEK unites to trade with love.

A constantly evolving market and new global challenges ask for exciting concepts that unite the most forward-thinking players of the industry. For the show in January 2019, SEEK enters the next level with its TRADE UNION concept.

A constantly evolving market and new global challenges ask for exciting concepts that unite the most forward-thinking players of the industry. For the show in January 2019, SEEK enters the next level with its TRADE UNION concept.
“At SEEK, we always look for new strategies to meet the demands of our valued buyers and brands”, explains SEEK Director Maren Wiebus. “Within that community spirit, TRADE UNION was created to enhance business opportunities for both sides. Moving away from a classic competitive model, SEEK’s TRADE UNION is about defining goals collaboratively – and achieving them together.”
 
SEEK’s 10th Anniversary marks an important moment not just for the event itself, but also for the TRADE UNION movement: with further development and relocation into the foyer of Arena Berlin, which highlights and strengthens this cooperative approach. Relevant buyers will be provided with special services and be able to reach an even more targeted brand audience what makes all parties benefit from this individual concept.
With his distribution agency Haptiques Felix Engelmann supports the TRADE UNION idea from the beginning and emphasizes the time saving aspect: “The few days in Berlin are always very important for my company so that I aim to max the business days as much as possible. The SEEK team is very empathic about the market needs and already started talking about the new concept inside of SEEK several seasons ago. We are looking forward to work with our partners and colleagues in an extra space where we are able to value the time and make the life of buyers, press and brands easier.”

And Engelmann is not the only fan of this concept that Wiebus and team developed together with their long-term partners.
''The TRADE UNION is a fantastic concept aimed at giving brands with a true heritage an opportunity to sit together in one personal space. We feel that this will give our brands an opportunity to be shown in the best light possible, within a relaxed environment,” explains Joe Sharpe, Sales Director at Options. “We’re excited to be a part of the Trade Union and looking forward to seeing existing and potential clients in January.

21.11.2018

Two Devan technologies selected by Performance Days jury

As the tradition goes, twice a year the functional fabric fair Performance Days selects the most innovative fabrics, accessories and finishes for their Performance Forum. This year, two functional finishes from textile innovator Devan Chemicals (Moov&Cool® & R-Vital™) were chosen. R-Vital™ was awarded with the ‘100% Jury Like’ stamp, meaning all the members of the Jury selected the sample, a recognition only granted to a handful of the 1400 applications.

As the tradition goes, twice a year the functional fabric fair Performance Days selects the most innovative fabrics, accessories and finishes for their Performance Forum. This year, two functional finishes from textile innovator Devan Chemicals (Moov&Cool® & R-Vital™) were chosen. R-Vital™ was awarded with the ‘100% Jury Like’ stamp, meaning all the members of the Jury selected the sample, a recognition only granted to a handful of the 1400 applications.

R-Vital™ – ‘100% Jury Like’
R-Vital™ is a range of microencapsulated active ingredients that boost textiles with anti-oxidative effects. The microcapsules, attached to the fibre, deliver antioxidants to the body upon friction. The ‘100% Jury Like’ sample is treated with a well-chosen blend of Ubiquinol (Q10), Sea kelp and Thyme oil, which enhances recovery after sports performances. As R-Vital™ is also suitable for other market segments, such as bedding textiles, Devan enables its customers to compose their own blend, allowing them to create truly unique products and hence properties.
Marleen Van der Auwera, BU Manager Health & Wellness is happy to see that R-Vital™ is getting some more attention. “When the technology was first launched about a year ago, we noticed people had some difficulties understanding the concept because it was so revolutionary to them”, she says. “But this recognition really indicates more and more people are seeing its potential.”

Moov&Cool®
Moov&Cool® is a patented polymer technology, providing a cool comfort feel through a combination of durable heat absorption capacity and a unique, balanced moisture transfer system. By lowering the body core temperature, the finishing treatment helps professional athletes to take their performance to the next level. Furthermore, the technology is also designed to enhance comfort during physical activities of recreational athletes.
Moov&Cool® was first launched at Performance Days in April and will be presented in full detail at the upcoming edition, which will take place on November 28th & 29th in Munich, Germany.

More information:
Devan Chemicals NV Devan
Source:

Marketing Solutions NV