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adidas zeichnet CHT Gruppe aus Foto CHT Gruppe
05.11.2024

CHT Gruppe von adidas im Bereich Nachhaltigkeit ausgezeichnet

Die CHT Gruppe wurde von adidas als Champion für ihr Engagement zur Förderung der Nachhaltigkeit ausgezeichnet. CHT hat Lösungen entwickelt, die Textilherstellern dabei helfen, Kosten und Ressourcen zu minimieren und einen positiven Beitrag zum Klimaschutz zu leisten. Mit innovativen Verfahren wie PIGMENTURA by CHT und 4SUCCESS, die sich in dem „Best Solution“-Konzept BeSo® EFFECTIVE widerspiegeln, aber vor allem auch durch den vermehrten Einsatz nachwachsender und recycelter Materialien in den Produkten, wie ARRISTAN rAIR, wird ein effektiver Beitrag zur Kreislaufwirtschaft geleistet.

Die CHT Gruppe wurde von adidas als Champion für ihr Engagement zur Förderung der Nachhaltigkeit ausgezeichnet. CHT hat Lösungen entwickelt, die Textilherstellern dabei helfen, Kosten und Ressourcen zu minimieren und einen positiven Beitrag zum Klimaschutz zu leisten. Mit innovativen Verfahren wie PIGMENTURA by CHT und 4SUCCESS, die sich in dem „Best Solution“-Konzept BeSo® EFFECTIVE widerspiegeln, aber vor allem auch durch den vermehrten Einsatz nachwachsender und recycelter Materialien in den Produkten, wie ARRISTAN rAIR, wird ein effektiver Beitrag zur Kreislaufwirtschaft geleistet.

Die Stärke der CHT Gruppe liegt im umfassenden Produkt- und Prozess-Know-how entlang der textilen Wertschöpfungskette - vom Faserhilfsmittel bis zum Färben und Veredeln. Die Zusammenarbeit mit dem ZDHC begann 2019. Seitdem wurden über 2.200 Produkte auf Level 3 zertifiziert. Zusätzlich zu dem Engagement bei Chem-MAP® - einem ZDHC Approved V3.1 Certifier (Level 1, 2 & 3) – arbeitet die Unternehmensgruppe bei der bluesign® technologies ag mit und ist Gründungsmitglieder von SCTI (Sustainable Chemistry for the Textile Industry). SCTI wurde 2020 ins Leben gerufen und hat sich zum Ziel gesetzt, transformative Veränderungen innerhalb der textilen Wertschöpfungsketten durch Initiativen im Bereich der nachhaltigen Chemie anzuregen.

Dr. Annegret Vester, Chief Sustainability Officer, sagte zu der Auszeichnung: „Wir freuen uns sehr, dass adidas die CHT Gruppe als führendes Unternehmen bei der Förderung nachhaltiger Chemie im Jahr 2024 anerkannt hat. Unsere Partnerschaft mit adidas unterstreicht unser proaktives und langfristiges Engagement für kontinuierliche Verbesserungen bei Produkten und Prozessen. Dies ist ein wesentlicher Bestandteil der CHT Nachhaltigkeitsstrategie, die sich an den Zielen für nachhaltige Entwicklung der UN (SDGs) orientiert.“

Eric Knehr, Global Head of Brand & Retail Management, fügt hinzu: „Wir glauben, dass unsere Erfolgsgeschichte unsere Kunden, Markenartikelhersteller und andere Stakeholder in der Textilindustrie dazu inspirieren wird, Spitzenleistungen zu erzielen. Unsere B&R und die regionalen Teams der CHT sind bereit, unser Fachwissen und unsere Unterstützung weltweit zu teilen. Wir bei CHT freuen uns auf diese gemeinsame Reise.“

Source:

CHT Gruppe

15.10.2024

Adidas: Better-than-expected third quarter results & increased full-year guidance


adidas announced preliminary results for the third quarter of 2024. In Q3, currency-neutral revenues increased 10% versus the prior year. In euro terms, the company’s revenues grew 7% to € 6.438 billion (2023: € 5.999 billion). Excluding Yeezy sales in both years, currency-neutral revenues increased 14% during the quarter.

The company’s gross margin increased 2.0 percentage points to 51.3% in Q3 (2023: 49.3%). The year-over-year increase of the underlying adidas gross margin was even stronger. The company’s third quarter operating profit increased to € 598 million (2023: € 409 million), including a contribution of around € 50 million from the sale of parts of the remaining Yeezy inventory.

The company has increased its full-year guidance to reflect the better-than-expected performance during the quarter and the current brand momentum. adidas now expects currency-neutral revenues to increase at a rate of around 10% in 2024 (previously: increase at a high-single-digit rate). The company’s operating profit is now expected to reach a level of around € 1.2 billion (previously: to reach a level of around € 1.0 billion).


adidas announced preliminary results for the third quarter of 2024. In Q3, currency-neutral revenues increased 10% versus the prior year. In euro terms, the company’s revenues grew 7% to € 6.438 billion (2023: € 5.999 billion). Excluding Yeezy sales in both years, currency-neutral revenues increased 14% during the quarter.

The company’s gross margin increased 2.0 percentage points to 51.3% in Q3 (2023: 49.3%). The year-over-year increase of the underlying adidas gross margin was even stronger. The company’s third quarter operating profit increased to € 598 million (2023: € 409 million), including a contribution of around € 50 million from the sale of parts of the remaining Yeezy inventory.

The company has increased its full-year guidance to reflect the better-than-expected performance during the quarter and the current brand momentum. adidas now expects currency-neutral revenues to increase at a rate of around 10% in 2024 (previously: increase at a high-single-digit rate). The company’s operating profit is now expected to reach a level of around € 1.2 billion (previously: to reach a level of around € 1.0 billion).

Within its guidance, the company assumes the sale of the remaining Yeezy inventory during the remainder of the year to occur on average at cost. This would result in additional sales of around € 50 million and no further profit contribution in the fourth quarter.

More information:
adidas AG quarter results
Source:

adidas AG

adidas TERREX introduces Xperior Primaloft Loose Fill Hooded Jacket (c) adidas AG
02.09.2024

adidas TERREX introduces Xperior Primaloft Loose Fill Hooded Jacket

adidas TERREX unveils the Xperior PrimaLoft Loose Fill Hooded Jacket, built for all types of adventures.

The Xperior PrimaLoft Loose Fill Hooded Jacket features:

  • PrimaLoft® insulation – Made with 100% recycled polyester, PrimaLoft® RISE Loose Fill insulation – which is strategically placed on the jacket – keeps adventurers warm even in wet conditions.
  • Packable design – Designed with versatility in mind, making it ideal for on-the-go adventures.
  • Award-winning quilted design – Ensuring it never looks crinkled after being unpacked, the pattern supports breathability, enhancing comfort during various activities. 

adidas TERREX unveils the Xperior PrimaLoft Loose Fill Hooded Jacket, built for all types of adventures.

The Xperior PrimaLoft Loose Fill Hooded Jacket features:

  • PrimaLoft® insulation – Made with 100% recycled polyester, PrimaLoft® RISE Loose Fill insulation – which is strategically placed on the jacket – keeps adventurers warm even in wet conditions.
  • Packable design – Designed with versatility in mind, making it ideal for on-the-go adventures.
  • Award-winning quilted design – Ensuring it never looks crinkled after being unpacked, the pattern supports breathability, enhancing comfort during various activities. 
Source:

adidas AG

adidas: Collection with Next-Gen Icons (c) adidas AG
KPOP group BABYMONSTER
30.08.2024

adidas: Collection with Next-Gen Icons

adidas Sportswear launches its latest sport meets style drop, the ADIDAS Z.N.E. collection, in a campaign which brings together next-gen faces, including Tate McRae, Jude Bellingham and Noah Lyles, to showcase how all can stay connected through a shared love of football, athletics, dance, music and more, across the globe. The all-new set of hoodies, sweatshirts, pants, tees and shorts take on color blocking details, whilst the black parallel stripes symbolize the lines that connect communities and fandoms to inspire all to unite through sport and culture.

Fronting the new capsule of fresh looks is a collective of adidas’ next-gen trailblazers: Canadian singer-songwriter and dancer Tate McRae, actress and martial artist Xochitl Gomez, leading KPOP group BABYMONSTER, US track star Noah Lyles, Chinese snowboarder Su Yiming and football icons Jude Bellingham, Alessia Russo and Paulo Dybala. With each representing a community from the world of sport or culture, the ADIDAS Z.N.E. collection was inspired by the lines in their field of play – from the track, to the stage and pitch.

adidas Sportswear launches its latest sport meets style drop, the ADIDAS Z.N.E. collection, in a campaign which brings together next-gen faces, including Tate McRae, Jude Bellingham and Noah Lyles, to showcase how all can stay connected through a shared love of football, athletics, dance, music and more, across the globe. The all-new set of hoodies, sweatshirts, pants, tees and shorts take on color blocking details, whilst the black parallel stripes symbolize the lines that connect communities and fandoms to inspire all to unite through sport and culture.

Fronting the new capsule of fresh looks is a collective of adidas’ next-gen trailblazers: Canadian singer-songwriter and dancer Tate McRae, actress and martial artist Xochitl Gomez, leading KPOP group BABYMONSTER, US track star Noah Lyles, Chinese snowboarder Su Yiming and football icons Jude Bellingham, Alessia Russo and Paulo Dybala. With each representing a community from the world of sport or culture, the ADIDAS Z.N.E. collection was inspired by the lines in their field of play – from the track, to the stage and pitch.

More information:
adidas Clothing industry
Source:

adidas AG

CLOT Gazelle in linen khaki and blue (c) adidas
21.08.2024

adidas: CLOT August Collection

adidas Originals and Edison Chen present the next chapter of their collaboration with the debut of an updated CLOT Gazelle in linen khaki and blue. The ongoing collaboration debuts its first global apparel range with the CLOT August Collection by Edison Chen.

As Edison Chen continues to build bridges between East and West, Chen brings together renowned Spanish football players, Vicky Lopez and Mapi Leon, and Tino El Pingüino, an influential rapper in the Latin music scene, to celebrate this new collection through a campaign that opens the door to their own imaginations. Coming together as one, each collaborator invites to experience a taste of their daily reality and the adventurous paths they tread along the way, igniting creativity and inviting consumers to step into new realms through the creative lens of Edison. With this campaign, Edison Chen was inspired to bring together fashion and cultural impact through the sport of football and music, all inspired by Chen’s extensive travels throughout Europe. The campaign embarks on a journey to create something new out of a classic with an untraditional execution for sportswear.

adidas Originals and Edison Chen present the next chapter of their collaboration with the debut of an updated CLOT Gazelle in linen khaki and blue. The ongoing collaboration debuts its first global apparel range with the CLOT August Collection by Edison Chen.

As Edison Chen continues to build bridges between East and West, Chen brings together renowned Spanish football players, Vicky Lopez and Mapi Leon, and Tino El Pingüino, an influential rapper in the Latin music scene, to celebrate this new collection through a campaign that opens the door to their own imaginations. Coming together as one, each collaborator invites to experience a taste of their daily reality and the adventurous paths they tread along the way, igniting creativity and inviting consumers to step into new realms through the creative lens of Edison. With this campaign, Edison Chen was inspired to bring together fashion and cultural impact through the sport of football and music, all inspired by Chen’s extensive travels throughout Europe. The campaign embarks on a journey to create something new out of a classic with an untraditional execution for sportswear.

The CLOT Gazelle by Edison Chen arrives with premium nubuck details on a jute upper and an espadrille sole now adorned with blue stripes. The espadrille gives the shoe a luxurious touch while the khaki coloring achieves a playful, relaxing tone. Derived from the study of traditional Espadrille-making and inspired by classic Espadrille artisans, the stitching was applied to the final construction of the CLOT Gazelle, with special attention given to how the upper is assembled to the bottom. The cotton tape is all custom engineered for the shoe and beaded using an intricate process inspired by Eastern influence. Finally, the midsole is custom engineered for maximum support, highlighting the new construction process.

More information:
Edison Chen adidas linen
Source:

adidas AG

adidas launches Tennis Collection with Motion Capture Technology (c) adidas AG
16.08.2024

adidas launches Tennis Collection with Motion Capture Technology

adidas launches its 19-piece FW24 New York Tennis apparel collection – a range of high-performance pieces built to optimize movement and reduce distraction.

The collection, which features blue and white colorways inspired by the hard courts of New York, has been crafted utilizing insights from motion capture technology. The technology, which uses digital image recording to test a moving target, measures the strain on an athlete’s body over time, revealing areas that generate the most heat during play.

These insights informed key design features, such as the strategic material placements of fabric and cut-outs. Following the natural curves of the body, they were purposefully placed in high-movement areas – such as the shoulders and under the arm – to help maximize players’ range of motion. Pieces featuring this technology include the women’s AEROREADY Dress Pro and the women’s HEAT.RDY Match Skirt Pro, which features pleats over the upper leg, allowing for maximum flexibility and adaptability, to help players change direction with ease.

adidas launches its 19-piece FW24 New York Tennis apparel collection – a range of high-performance pieces built to optimize movement and reduce distraction.

The collection, which features blue and white colorways inspired by the hard courts of New York, has been crafted utilizing insights from motion capture technology. The technology, which uses digital image recording to test a moving target, measures the strain on an athlete’s body over time, revealing areas that generate the most heat during play.

These insights informed key design features, such as the strategic material placements of fabric and cut-outs. Following the natural curves of the body, they were purposefully placed in high-movement areas – such as the shoulders and under the arm – to help maximize players’ range of motion. Pieces featuring this technology include the women’s AEROREADY Dress Pro and the women’s HEAT.RDY Match Skirt Pro, which features pleats over the upper leg, allowing for maximum flexibility and adaptability, to help players change direction with ease.

White color blocking is placed in the shoulder and torso areas, which is where the most heat is generated, of the men’s HEAT.RDY FreeLift Polo Shirt Pro and men’s HEAT.RDY Tank Top Pro, to help keep players feeling cool. adidas’ AIRCHILL technology is leveraged to create ventilation zones in high-sweat areas of the body in the men’s AIRCHILL FreeLift T-Shirt Pro and women’s AIRCHILL Match Tank Pro, which uses thermally zoned, raised pattern motifs and mesh layers to maximize airflow.

The head-to-toe collection premiers at the final major tournament of the season and will be worn by athletes including Jessica Pegula, Caroline Wozniacki, Elina Svitolina, Maria Sakkari, Daria Kasatkina, Stefanos Tsitsipas and Felix Auger-Aliassime.

More information:
adidas adidas AG Sportswear
Source:

adidas AG

adidas: Trefoil for Third Jerseys of European Football Clubs (c) adidas AG
14.08.2024

adidas: Trefoil for Third Jerseys of European Football Clubs

adidas announces the return of the iconic trefoil to the pitch, with the launch of the third jerseys for each of five European clubs (Arsenal, Bayern Munich, Manchester United, Juventus and Real Madrid).

Over the past few decades, the adidas trefoil has come to represent the latest in contemporary street style and, since 2000, has been used exclusively for adidas Originals collections and limited-edition jerseys designed for off-pitch wear. With the 75th anniversary of the brand approaching in 2025, adidas is bringing it back to the pitch, not only with a nod to its status in the history of the sport, but also in recognition of the increasing role fashion plays in the contemporary game.

The on-field version of the jersey is constructed with HEAT.RDY technology, using advanced materials to maximize air flow to keep players feeling cool, while the fan version features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry.

adidas announces the return of the iconic trefoil to the pitch, with the launch of the third jerseys for each of five European clubs (Arsenal, Bayern Munich, Manchester United, Juventus and Real Madrid).

Over the past few decades, the adidas trefoil has come to represent the latest in contemporary street style and, since 2000, has been used exclusively for adidas Originals collections and limited-edition jerseys designed for off-pitch wear. With the 75th anniversary of the brand approaching in 2025, adidas is bringing it back to the pitch, not only with a nod to its status in the history of the sport, but also in recognition of the increasing role fashion plays in the contemporary game.

The on-field version of the jersey is constructed with HEAT.RDY technology, using advanced materials to maximize air flow to keep players feeling cool, while the fan version features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry.

More information:
adidas adidas AG Sportwear
Source:

adidas AG

07.08.2024

adidas: Martin Shankland to step down from Executive Board

Martin Shankland, Executive Board member for Global Operations, has informed adidas AG’s Supervisory Board that, after 27 years with the brand, he will step down from the Executive Board and leave the company. In mutual agreement with Martin Shankland, the Supervisory Board approved the termination of his appointment as an Executive Board member as of August 10, 2024.

Martin joined adidas Russia/CIS in 1997. During his tenure as Managing Director, he established adidas Russia/CIS as the market leader through the creation of a strong direct-to-consumer business. After leading adidas Emerging Markets region from 2017, Martin joined the Executive Board in 2019, with responsibility for product operations, sourcing and supply chain as well as tech, data & analytics, non-trade-procurement and sustainability. During this period, Martin led major transformation initiatives, including creating a more responsive, transparent and sustainable supply chain and built a more tech and data capable organization aided by the insourcing of tech talent into a network of global tech hubs.

Martin Shankland, Executive Board member for Global Operations, has informed adidas AG’s Supervisory Board that, after 27 years with the brand, he will step down from the Executive Board and leave the company. In mutual agreement with Martin Shankland, the Supervisory Board approved the termination of his appointment as an Executive Board member as of August 10, 2024.

Martin joined adidas Russia/CIS in 1997. During his tenure as Managing Director, he established adidas Russia/CIS as the market leader through the creation of a strong direct-to-consumer business. After leading adidas Emerging Markets region from 2017, Martin joined the Executive Board in 2019, with responsibility for product operations, sourcing and supply chain as well as tech, data & analytics, non-trade-procurement and sustainability. During this period, Martin led major transformation initiatives, including creating a more responsive, transparent and sustainable supply chain and built a more tech and data capable organization aided by the insourcing of tech talent into a network of global tech hubs.

Hoa Ly, SVP Sourcing, will have responsibility for all sourcing operations at adidas reporting into adidas CEO Bjørn Gulden. adidas CFO Harm Ohlmeyer will assume additional responsibility for supply chain and tech. As of August 11, 2024, the company’s new Executive Board will consist of Bjørn Gulden (Chief Executive Officer, Global Brands), Arthur Hoeld (Global Sales), Harm Ohlmeyer (Chief Financial Officer) and Michelle Robertson (Global Human Resources, People and Culture).

Source:

adidas AG

31.07.2024

adidas: Developments of second quarter 2024

Major developments:

Major developments:

  • Currency-neutral sales up 11%, driven by adidas brand accelerating to 16% growth
  • adidas brand up double digits across all channels with increases in all markets
  • Underlying gross margin improves around 1.5 percentage points to 50.5% despite significant currency headwinds
  • Operating profit of € 346 million compared to € 176 million in prior-year period
  • Healthy inventories at a level of € 4.5 billion to support future top-line growth
  • Full-year guidance upgraded on July 16 to reflect current brand momentum

Full-year outlook
High-single-digit revenue increase expected in 2024

On July 16, adidas raised its top- and bottom-line guidance as a result of the better-than-expected performance during the second quarter and taking into account the current brand momentum. adidas now expects currency-neutral revenues to increase at a high-single-digit rate in 2024 (previously: to increase at a mid- to high-single-digit rate). The company’s operating profit is now expected to reach a level of around € 1.0 billion (previously: to reach a level of around € 700 million). Within this guidance, adidas assumes the sale of the remaining Yeezy inventory during the remainder of the year to occur on average at cost. This would result in additional revenues of around € 150 million and no further profit contribution during the second half of 2024.

Outlook impacted by significant currency headwinds
The company continues to expect unfavorable currency effects to weigh significantly on its profitability this year. These effects are negatively impacting both reported revenues and the gross margin development in 2024. This was particularly the case during the first half of the year.

 

Source:

adidas AG

adidas and Juventus: Lunar Inspired 2024/25 Home Kit (c) adidas AG
17.07.2024

adidas and Juventus: Lunar inspired 2024/25 Home Kit

adidas reveals the new Juventus home kit for the 2024/25 season, with a bold, cosmic interpretation of the colours deeply associated with the club. A dynamic interplay of the traditional black and white vertical stripes is given a modern lunar twist, with a subtle all-over crater graphic reflecting the landscape of the moon’s surface.

The kit boasts a unique structured fabric created using a 3D engineering method to construct the jersey in three levels. This layered fabric creates both visual and haptic intrigue when experienced up close, by incorporating textured details that replicate the undulating surface of the moon.

The on-field version of the jersey is constructed with HEAT.RDY technology, using advanced materials to maximize air flow to keep players feeling cool, while the fan version features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry.

adidas reveals the new Juventus home kit for the 2024/25 season, with a bold, cosmic interpretation of the colours deeply associated with the club. A dynamic interplay of the traditional black and white vertical stripes is given a modern lunar twist, with a subtle all-over crater graphic reflecting the landscape of the moon’s surface.

The kit boasts a unique structured fabric created using a 3D engineering method to construct the jersey in three levels. This layered fabric creates both visual and haptic intrigue when experienced up close, by incorporating textured details that replicate the undulating surface of the moon.

The on-field version of the jersey is constructed with HEAT.RDY technology, using advanced materials to maximize air flow to keep players feeling cool, while the fan version features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry.

More information:
adidas AG adidas Sportswear
Source:

adidas AG

17.07.2024

adidas: Preliminary results for Q2 of 2024

adidas announced preliminary results for the second quarter of 2024. In Q2, currency-neutral revenues increased 11% versus the prior year. In euro terms, the company’s revenues grew 9% to € 5.822 billion (2023: € 5.343 billion). Excluding Yeezy sales in both years, currency-neutral revenues increased 16% during the quarter.

The company’s gross margin reached 50.8% in Q2 (2023: 50.9%). The underlying adidas gross margin improved strongly, reflecting better sell-throughs, reduced discounting, lower sourcing costs and a more favorable category mix. The significantly smaller Yeezy business had a negative impact on the year-over-year comparison. The company’s second quarter operating profit increased to € 346 million (2023: € 176 million), including a contribution of around € 50 million from the sale of parts of the remaining Yeezy inventory.

adidas announced preliminary results for the second quarter of 2024. In Q2, currency-neutral revenues increased 11% versus the prior year. In euro terms, the company’s revenues grew 9% to € 5.822 billion (2023: € 5.343 billion). Excluding Yeezy sales in both years, currency-neutral revenues increased 16% during the quarter.

The company’s gross margin reached 50.8% in Q2 (2023: 50.9%). The underlying adidas gross margin improved strongly, reflecting better sell-throughs, reduced discounting, lower sourcing costs and a more favorable category mix. The significantly smaller Yeezy business had a negative impact on the year-over-year comparison. The company’s second quarter operating profit increased to € 346 million (2023: € 176 million), including a contribution of around € 50 million from the sale of parts of the remaining Yeezy inventory.

Following the better-than-expected performance during the quarter and considering the current momentum, the company has increased its full-year guidance. adidas now expects currency-neutral revenues to increase at a high-single-digit rate in 2024 (previously: increase at a mid- to high-single-digit rate). The company’s operating profit is now expected to reach a level of around € 1.0 billion (previously: to reach a level of around € 700 million).

Within its guidance, the company assumes the sale of the remaining Yeezy inventory during the remainder of the year to occur on average at cost. This would result in additional sales of around € 150 million and no further profit contribution during the remainder of the year.

The company continues to expect unfavorable currency effects to weigh significantly on the company’s profitability this year. These effects are negatively impacting both reported revenues and the gross margin development in 2024. This was particularly the case during the first half of the year.

Source:

adidas AG

adidas and New Zealand Rugby celebrate 25 Years of Partnership with new Kit (c) adidas AG
26.06.2024

adidas and New Zealand Rugby celebrate 25 Years of Partnership with new Kit

adidas and New Zealand Rugby reveal their latest jersey designs due to be worn for the 2024 international season. Going back through the archive to the roots of the partnership, adidas designers revisited design elements synonymous with New Zealand Rugby, to craft a shirt 25 years in the making for both the All Blacks and Black Ferns.

Bold in its simplicity, the jersey offers a traditional block-black base adorned with unique silver detailing - selected for its traditional use to mark a 25th anniversary - on an enlarged fern emblem, the adidas logo, and the iconic three stripes which run down both shoulders for the first time. The jersey is punctuated by the return of an all-white collar design; a popular feature seen on some of the most loved New Zealand Rugby jerseys, including the design that saw All Blacks win the 2011 Rugby World CupTM.

Developed based on specific player feedback, the All Blacks version features a double-knit fold over design, while the Black Ferns jersey incorporates a round neck design. For the first time, the Black Ferns and All Blacks are united under a single design, creating a special link between two of the sport’s best teams.

adidas and New Zealand Rugby reveal their latest jersey designs due to be worn for the 2024 international season. Going back through the archive to the roots of the partnership, adidas designers revisited design elements synonymous with New Zealand Rugby, to craft a shirt 25 years in the making for both the All Blacks and Black Ferns.

Bold in its simplicity, the jersey offers a traditional block-black base adorned with unique silver detailing - selected for its traditional use to mark a 25th anniversary - on an enlarged fern emblem, the adidas logo, and the iconic three stripes which run down both shoulders for the first time. The jersey is punctuated by the return of an all-white collar design; a popular feature seen on some of the most loved New Zealand Rugby jerseys, including the design that saw All Blacks win the 2011 Rugby World CupTM.

Developed based on specific player feedback, the All Blacks version features a double-knit fold over design, while the Black Ferns jersey incorporates a round neck design. For the first time, the Black Ferns and All Blacks are united under a single design, creating a special link between two of the sport’s best teams.

The on-pitch jersey is made with a high-performance yarn which contains at least 89% recycled polyester, while the replica jersey is made using 100% recycled polyester. 

More information:
adidas AG Sportswear
Source:

adidas AG

adidas and JJJJound: José Mourinho presents latest Collection (c) adidas AG
18.06.2024

adidas and JJJJound: José Mourinho presents latest Collection

adidas Originals and Montreal-based design studio, JJJJound, return to present their latest collection.

Inspired by the Three Stripes’ sporting heritage and driven by a commitment to authentic storytelling, the second adidas Originals by JJJJound collection draws on quintessential footballing aesthetics with a 7 piece apparel, accessories, and footwear offering.

The apparel and accessories selection includes an all black track top and matching pair of track pants, a tonal white jersey, and a black airliner bag, as well as a co-branded football and bag set. The collection is then rounded out by a new take on the classic Samba sneaker.

Accompanying the launch of the collection is a campaign featuring football legend José Mourinho. Captured by photographer Liam MacRae amidst a backdrop of quotidian Portuguese life, the José campaign is an ode to Samba’s time honored legacy in sport and culture.

adidas Originals and Montreal-based design studio, JJJJound, return to present their latest collection.

Inspired by the Three Stripes’ sporting heritage and driven by a commitment to authentic storytelling, the second adidas Originals by JJJJound collection draws on quintessential footballing aesthetics with a 7 piece apparel, accessories, and footwear offering.

The apparel and accessories selection includes an all black track top and matching pair of track pants, a tonal white jersey, and a black airliner bag, as well as a co-branded football and bag set. The collection is then rounded out by a new take on the classic Samba sneaker.

Accompanying the launch of the collection is a campaign featuring football legend José Mourinho. Captured by photographer Liam MacRae amidst a backdrop of quotidian Portuguese life, the José campaign is an ode to Samba’s time honored legacy in sport and culture.

Source:

adidas AG

adidas and Real Madrid: White Home Kit for 2024/25 Season (c) adidas AG
07.06.2024

adidas and Real Madrid: White Home Kit for 2024/25 Season

adidas unveils the new Real Madrid CF home kit for the 2024/25 campaign, a predominantly white look with subtle detailing.

A crisp white kit has been a trademark look of the club throughout its decorated history; a look adored by the Madridista and worn by some of the greatest players to ever step onto a football pitch. The 2024/25 design is stripped back to the roots of the club, with a minimalistic look and the colour white.

The crafting of the jersey further binds the new kit to the club's DNA, by incorporating a bespoke houndstooth pattern using the initials ‘RM’ throughout the design. adidas utilised a 3D engineering method to construct the jersey in three levels, subtly imbuing the shirt with a layered RM pattern, creating a textured look and feel to add depth and intrigue.

Rounding off the design is a seasonal V-neck collar and minimal black detailing woven through the adidas logo on the shirt, shorts, socks, shirt sponsor and the famous three stripes, which run down the shoulders of the shirt.

adidas unveils the new Real Madrid CF home kit for the 2024/25 campaign, a predominantly white look with subtle detailing.

A crisp white kit has been a trademark look of the club throughout its decorated history; a look adored by the Madridista and worn by some of the greatest players to ever step onto a football pitch. The 2024/25 design is stripped back to the roots of the club, with a minimalistic look and the colour white.

The crafting of the jersey further binds the new kit to the club's DNA, by incorporating a bespoke houndstooth pattern using the initials ‘RM’ throughout the design. adidas utilised a 3D engineering method to construct the jersey in three levels, subtly imbuing the shirt with a layered RM pattern, creating a textured look and feel to add depth and intrigue.

Rounding off the design is a seasonal V-neck collar and minimal black detailing woven through the adidas logo on the shirt, shorts, socks, shirt sponsor and the famous three stripes, which run down the shoulders of the shirt.

The on-field version of the jersey is constructed with HEAT.RDY technology, using advanced materials to maximize air flow to keep players feeling cool, while the fan version features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry.

More information:
adidas adidas AG Sportswear
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adidas AG

adidas: FW24 London Tennis Collection (c) adidas AG
05.06.2024

adidas: FW24 London Tennis Collection

adidas unveils its FW24 London Tennis Collection – a range of apparel crafted with comfort in mind – including seamless material construction, to help players focus whilst performing in major moments on grass court.

Although a pure-white color spectrum is found across the entire collection, raised structures implemented on the base of select pieces, create the appearance of darker shadows that flow throughout - celebrating the different shades of light seen on a grass court during the summer months.

Supporting the demands of grass court tennis, the collection has been crafted for added mobility, unlocked by adidas’ FreeLift Construction – which incorporates adaptive stretch areas under the arm of each garment, to offer players a greater range of motion.

adidas unveils its FW24 London Tennis Collection – a range of apparel crafted with comfort in mind – including seamless material construction, to help players focus whilst performing in major moments on grass court.

Although a pure-white color spectrum is found across the entire collection, raised structures implemented on the base of select pieces, create the appearance of darker shadows that flow throughout - celebrating the different shades of light seen on a grass court during the summer months.

Supporting the demands of grass court tennis, the collection has been crafted for added mobility, unlocked by adidas’ FreeLift Construction – which incorporates adaptive stretch areas under the arm of each garment, to offer players a greater range of motion.

To help players in the heat of the moment, the collection also includes adidas’ AEROREADY technology, which uses sweat-wicking or absorbent materials to keep players feeling dry. This combines with AIRCHILL for the AIRCHILL FreeLift T-Shirt Pro – an adidas technology that supports players feeling cool through thermally zoned, raised pattern motifs and mesh layers, helping to optimise airflow during high-intensity workouts and matches.

The collection premiers at the summer London tournaments and will be worn by athletes including Caroline Wozniacki, Elina Svitolina, Xinyu Wang, Dana Mathewson, Jessica Pegula, Maria Sakkari, Angelique Kerber, Camila Osorio, Daria Kasatkina, Stefanos Tsitsipas, Alexander Davidovich-Fokina, Felix Auger-Aliassime, Martin de la Puente, Francisco Cerundolo, Jakub Menšík, Alex Michelsen and Luca Nardi.

More information:
adidas Sportswear
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adidas AG

27.05.2024

adidas Originals and 100 Thieves launch Collection

adidas Originals and gaming lifestyle brand 100 Thieves present their inaugural collaborative collection.

Founded in 2017 by gaming icon Matthew "Nadeshot” Haag, 100 Thieves has established itself as the premium lifestyle brand for the gaming generation, with a mission to be the epicenter of gaming-culture and to give every gamer something to be proud of. 100 Thieves, fronted by digital creators Nadeshot, Valkyrae, and CouRageJD, is built on three pillars: championship esports, entertainment, and apparel.

The first ever collaborative collection between the Trefoil and 100 Thieves consists of apparel, footwear, and accessories. The apparel selection features the previously announced competition jersey – with sponsor logos removed – in men’s and women’s sizing, as well as 100 Thieves’ take on the classic adidas track-suit presented as a matching half-zip track top and track pants in brushed cotton-terry. Rounding out the selection of apparel and accessories are a classic white tee with embroidered logo, a 3-pack of socks in 100 Thieves colors, and a co-branded towel.

adidas Originals and gaming lifestyle brand 100 Thieves present their inaugural collaborative collection.

Founded in 2017 by gaming icon Matthew "Nadeshot” Haag, 100 Thieves has established itself as the premium lifestyle brand for the gaming generation, with a mission to be the epicenter of gaming-culture and to give every gamer something to be proud of. 100 Thieves, fronted by digital creators Nadeshot, Valkyrae, and CouRageJD, is built on three pillars: championship esports, entertainment, and apparel.

The first ever collaborative collection between the Trefoil and 100 Thieves consists of apparel, footwear, and accessories. The apparel selection features the previously announced competition jersey – with sponsor logos removed – in men’s and women’s sizing, as well as 100 Thieves’ take on the classic adidas track-suit presented as a matching half-zip track top and track pants in brushed cotton-terry. Rounding out the selection of apparel and accessories are a classic white tee with embroidered logo, a 3-pack of socks in 100 Thieves colors, and a co-branded towel.

More information:
adidas Originals adidas 100 Thieves
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adidas AG

adidas and Arsenal: Home Kit for 2024/25 with iconic cannon (c) adidas AG
17.05.2024

adidas and Arsenal: Home Kit for 2024/25 with iconic cannon

adidas and Arsenal reveal the new home kit for the 2024/25 season, that celebrates the rich heritage of The Gunners.

The club’s traditional colours of red and white with a slick navy addition, combine to create a modern looking design, that sees the cannon feature outside the crest on the home kit for the first time since the 1989/90 season. Previously seen on Arsenal away and third kits, the cannon represents an enduring symbol of Arsenal’s history which has been synonymous with the club since its inception.  

The new kit will be worn on pitch for the first time by Arsenal Women when they take on Brighton in the final match of the WSL season on Saturday May 18.

adidas and Arsenal reveal the new home kit for the 2024/25 season, that celebrates the rich heritage of The Gunners.

The club’s traditional colours of red and white with a slick navy addition, combine to create a modern looking design, that sees the cannon feature outside the crest on the home kit for the first time since the 1989/90 season. Previously seen on Arsenal away and third kits, the cannon represents an enduring symbol of Arsenal’s history which has been synonymous with the club since its inception.  

The new kit will be worn on pitch for the first time by Arsenal Women when they take on Brighton in the final match of the WSL season on Saturday May 18.

More information:
adidas adidas AG Sportswear
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adidas AG

adidas: Tennis Collection for Paris 2024 (c) adidas AG
Felix Auger Aliassime
06.05.2024

adidas: Tennis Collection for Paris 2024

adidas introduces its 15-piece SS24 Paris Collection ahead of the 2024 clay season. Built to help players adapt to clay court conditions, the collection includes a core 8-piece range of apparel and footwear to help raise awareness of adidas’ annual Move For The Planet activation.

Designed to be played in seasonably warm Parisian temperatures, the collection features HEAT.RDY technology – breathable and lightweight fabrics that maximize airflow, to help keep players feel comfortable on court. Meanwhile increased mobility is unlocked thanks to adidas’ FreeLift Construction – a paneled fabric structure under the armpits – that enables greater freedom of arm movement during play while preventing the hems from riding up.

The pieces have been intentionally paired back, using zero prints to allow other bolder design features to make maximum impact, through striking color blocking, engineered paneling and textured fabrics. White and black panels on the garments emulate classic tennis court lines, highlighted by black bonding seams, meanwhile a stimulating Orange ‘Spark’ is used throughout to foster a sense of joyful energy for players during high-pressure games.

adidas introduces its 15-piece SS24 Paris Collection ahead of the 2024 clay season. Built to help players adapt to clay court conditions, the collection includes a core 8-piece range of apparel and footwear to help raise awareness of adidas’ annual Move For The Planet activation.

Designed to be played in seasonably warm Parisian temperatures, the collection features HEAT.RDY technology – breathable and lightweight fabrics that maximize airflow, to help keep players feel comfortable on court. Meanwhile increased mobility is unlocked thanks to adidas’ FreeLift Construction – a paneled fabric structure under the armpits – that enables greater freedom of arm movement during play while preventing the hems from riding up.

The pieces have been intentionally paired back, using zero prints to allow other bolder design features to make maximum impact, through striking color blocking, engineered paneling and textured fabrics. White and black panels on the garments emulate classic tennis court lines, highlighted by black bonding seams, meanwhile a stimulating Orange ‘Spark’ is used throughout to foster a sense of joyful energy for players during high-pressure games.

The collection will be worn by athletes including Caroline Wozniacki , Elina Svitolina, Xinyu Wang, Dana Mathewson, Jessica Pegula, Maria Sakkari, Stefanos Tsitsipas , Felix Auger Aliassime, Jason Wu and Martin de la Puente.

More information:
adidas adidas AG Sportswear
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adidas AG

03.05.2024

adidas: Results for first quarter of 2024

Major developments:

Major developments:

  • Currency-neutral sales up 8% driven by growth in all regions except North America
  • Double-digit DTC growth reflects strong adidas sell-through
  • Gross margin improves 6.4pp to 51.2%, reflecting healthier inventory levels, reduced discounting, lower sourcing costs and a more favorable business mix
  • Operating profit of € 336 million compared to € 60 million in the prior-year period
  • Inventories down more than € 1.2 billion versus the prior year to € 4.4 billion
  • Top- and bottom-line guidance upgraded on April 16 due to successful start to the year

Full-year outlook
adidas expects revenues to increase at a mid- to high-single-digit rate in 2024

On April 16, adidas upgraded its full-year financial guidance as a result of the better-than-expected performance in the first quarter. adidas now expects currency-neutral revenues to increase at a mid- to high-single-digit rate in 2024 (previously: increase at a mid-single-digit rate). Within this guidance, it is assumed that the remaining Yeezy inventory will be sold on average at cost, resulting in sales of around € 200 million throughout the remainder of the year. This corresponds to a projected total amount of Yeezy-related sales of around € 350 million in FY 2024 (previously: around € 250 million), of which around € 150 million were generated in the first quarter. For its underlying business, adidas remains focused on scaling its successful franchises, introducing new ones, and leveraging its significantly better, broader, and deeper product range. Improved retailer relationships, more impactful marketing initiatives, and the company’s activities around major sports events are also expected to contribute to sales increases throughout 2024.

Outlook impacted by significant currency headwinds
Unfavorable currency effects are projected to weigh significantly on the company’s profitability in 2024. They are expected to continue to adversely impact both reported revenues and the gross margin development in the remainder of the year.

Operating profit of around € 700 million projected
Following the better-than-expected performance in the first quarter, the company also increased its full-year profit guidance on April 16. The company’s operating profit is now expected to reach a level of around € 700 million (previously: to reach a level of around € 500 million). The improved bottom-line guidance includes a contribution of around € 50 million from Yeezy (previously: no Yeezy contribution) related to the drop in Q1. The sale of the remaining Yeezy inventory is assumed to result in no further profit contribution during the remainder of the year.

 

 

Source:

adidas AG

adidas reveals Adaptive Wheelchair Basketball Uniforms (c) adidas AG
24.04.2024

adidas reveals Adaptive Wheelchair Basketball Uniforms

adidas have unveiled an innovation in the sport of wheelchair basketball. Born from extensive feedback and research with wheelchair athletes, the uniforms were developed by the adidas Innovation team in Portland in close collaboration with Adaptive Sports Northwest, a non-profit organization for adaptive athletics. The uniforms will be worn by the PNW Reign women’s wheelchair basketball team for the first time as they set out on a quest to win the NWBA Tournament on April 26-28, 2024.

Earlier in April, during the reveal of the adidas kits for the Paris 2024 Olympic and Paralympic Games, the sports brand announced that 86% of pieces of apparel worn on and off the field of play have been created using design principles that ensure they work for athletes with and without a disability alongside the development of adaptive training apparel.

adidas have unveiled an innovation in the sport of wheelchair basketball. Born from extensive feedback and research with wheelchair athletes, the uniforms were developed by the adidas Innovation team in Portland in close collaboration with Adaptive Sports Northwest, a non-profit organization for adaptive athletics. The uniforms will be worn by the PNW Reign women’s wheelchair basketball team for the first time as they set out on a quest to win the NWBA Tournament on April 26-28, 2024.

Earlier in April, during the reveal of the adidas kits for the Paris 2024 Olympic and Paralympic Games, the sports brand announced that 86% of pieces of apparel worn on and off the field of play have been created using design principles that ensure they work for athletes with and without a disability alongside the development of adaptive training apparel.

The new wheelchair basketball jersey and shorts feature ergonomic advancements in pattern engineering, specifically tailored for seated positions to reduce bulk and increase comfort. Materials were selected based on detailed athlete feedback sessions and data analysis to unlock performance for seated athletes. The uniform features lightweight woven front panels for durability and full mesh back panels for breathability. Focus on the fit was paramount to deliver a uniform that felt light and comfortable.

Players of both genders have actively participated in rounds of feedback and ergometer testing sessions to measure maximum speed over pushes, providing the adidas team with invaluable insights into the mechanics of speed that will inform future research and development. In addition, the feedback was used to measure fit, performance, durability, and overall comfort to make the uniforms match the needed requirements. Finally, through the validation process, the PNW Reign basketball team confirmed that adapted patterns have been proven to reduce fabric bulk, decrease heat build-up and enhance confidence.

More information:
adidas adidas AG Sportswear
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adidas AG