From the Sector

A digital twin supply chain has recently been established by Swedish start-up PaperTale for Sail Racing – a brand well known for its durable and long-lasting performance garments for the marine industry.

The PaperTale system for Sail Racing fully maps a complex network, beginning with farmers in Australia, moving to garment workers in Pakistan and finally reaching consumers in Scandinavia. It incorporates data collection from the three countries using NFC tags and blockchain technology to provide detailed supply chain insights and ensure regulatory compliance for the brand.

Introducing the usually anonymous factory workers responsible for each individual garment to the person buying it is what sets PaperTale apart from other tracking systems – a next level of personalisation that will make a valuable contribution to raising the debate on the true cost of textiles.

“Our system captures the supply chain of a product from cradle to grave, in real-time,” says company founder Bilal Bhatti. “By integrating it into existing planning and management systems, factories and brands can gather and verify the flow of material and their social and environmental data in real-time. Data is added to a public blockchain so it is extremely hard to tamper with, further increasing trust. When a product is finalised, consumers can scan an NFC tag or QR-code to view the entire journey a product has travelled, which craftsmen were involved in the production, and if they have been paid fairly.”

“This technology is a game-changer in that we provide verified information about the social aspects of the manufacturing process and not just information about the components of the garment,” says Bilal. “We need products and processes to be much more connected with people, especially in such a complex supply chain where a high percentage of the work is carried out by contract workers who are unregistered and often exploited.

“When the entire product journey is visible using real-time and verified data, higher trust is created all the way from factories to consumers. Our system makes it possible to start the dialogue on the cost of sustainability, paving the way to increase incentives that result in proper wages, contracts and workplace safety. In respect of environmental sustainability, real-time data makes real-time measurement possible, which will also stimulate brands and factories to reduce emissions, water usage and pollution.”

The collaboration is further highlighted as the primary case study in a just-released white paper prepared by Deloitte, as a guide to how companies could most effectively prepare for the European Commission’s upcoming Digital Product Passport (DPP) and other related legislation.

TrusTrace, a global SaaS company with a market-leading platform for product traceability and supply chain compliance in fashion and retail, announced a strategic collaboration with platform engineering firm Xoriant and environmental impact data leader Carbon Trail to deliver a comprehensive solution that supports international brands that want to implement more product marketing accountability.

The new solution is the first-of-its-kind in the industry and leverages Xoriant’s strong data architecture, Carbon Trail’s environmental impact data, and TrusTrace’s supply chain traceability data to provide brands with the information they need to market their products with specific details on how they’re made and where.

This new technological solution coincides with the implementation of the Green Claims Code, which launched in 2021 and was updated in 2023 to factor in product-specific environmental impact and strives to ensure that claims are clear, accurate and not misleading; provide specific and clear information about materials used; use accurate product filters and avoid misleading imagery; and support claims with verifiable strategics and third party accreditation.

On the data side, brands need to measure environmental impact on a product level, not only just related to carbon, but covering 16+ indicators such as water, land use, and microfibre impacts. Once environmental impact and supply chain data is aggregated, information can then be incorporated into a Digital Product Passport, a record that can tell a product's entire value chain via QR code/digital tag that will be required for EU brands between 2026-2030. For example, a buyer can theoretically scan a product’s QR code and be taken to a unique URL link in which the environmental impact for that specific product is available to view. This can be displayed alongside traceability data – like where the product has been manufactured – in addition to other information like recyclability, microplastics, product certifications, all those elements also come into play.