From the Sector

Sistema Moda Italia confirms its Innovation Area for the 34th edition of Milano Unica, an area which responds to the growing demand for innovation in products, processes and services able to give specific performances or made with innovative and sustainable systems. And right here we find Sitip’s technical fabrics for clothing, with the COSMOPOLITAN Fashion-tech fabrics collection, modern and comfortable, dedicated to contemporary urbanwear/sportswear style and which perfectly meets the new needs required by the market and by the final consumer: performance and design.

COSMOPOLITAN Fashion-tech is declined into urbanwear through the sartorial technical fabrics that the company has defined Techno Sartorial: a tailoring that combines flawless cuts with exceptional fabric performance.

For the production of contemporary urbanwear, thought for the city, Sitip showcases the man’s suit made of jacket+trousers in warp-knit Cosmopolitan Citylife fabric: bi-stretch nylon with UV protection (UPF 50+), quick drying, easy care and skin comfort. Highly performing, breathable, comfortable, insulating and with an exceptional fit: incredible elegance and comfort that enhance the contemporary urbanwear style.

For women, Sitip presents COSMOPOLITAN Fashiontech fabrics dedicated to athleisure, with leggings made - for the summer version - in Cosmopolitan London, a bi-stretch circular knitted fabric, no seethrough, breathable, comfortable on the skin with UV protection (UPF 50+), with easy care and perfect shape retention, and - for the winter version - in Cosmopolitan Paris GZ, a circular knitted fabric raised on the reverse side, with the same properties as the previous one and thermoregulation characteristics.

The Instinct fabric is available in the recycled and raised version NATIVE INSTINCT GZ: a GRS certified thermal fabric made with pre-consumer recycled yarns, bi-stretch, breathable, resistant to pilling, easy care and high comfort, ideal for sporty knitwear and urbanwear part of the NATIVE SUSTAINABLE TEXTILES family, the Sitip fabric collection produced with GRS certified recycled yarns and low environmental impact chemicals with a lower consumption of natural resources , able to respect the environmental and social criteria extended to all the stages of the production chain, including the traceability of raw materials. Sitip also operates in line with international certifications such as OEKO-TEX®, BLUESIGN®, GRS and adheres to the ZDHC gateway, adding to these an ISO 14001 environmental management system, which certifies the company’s commitment to reducing pollution risks.

• Anita Tillmann, managing partner, about Premium Group´s January 2021 Events

“These are challenging times – for all of us. On one hand, because we can't meet up in the same carefree way as usual. And, on the other hand, because decisions have to be made based on factors that are out of everyone’s control. Alongside all this, it’s essential that we look to the future with positivity, that we use the time effectively and continue to advance in the face of adversity. This not only affects the trade show and event organisers, but the whole industry.

We have carried out market research and surveyed exhibitors, partners and buyers on the current circumstances. The objective was to obtain a data-based assessment of the current economic situation, a summary of the success of the exclusively digital events, and insights into the requirements of our network with regard to the physical trade shows. Following analysis of the data gathered we have established that there is a personal wish for an event to happen – inclusive of the appropriate hygiene measures – however, this is unfortunately not currently possible from a professional perspective. As long as there are delays to production and constantly changing travel and contact restrictions in place, we cannot put on any trade shows, conferences or events that would meet our demands or the demands of our exhibitors.

We have therefore decided not to hold PREMIUM, SEEK or FASHIONTECH next January. This was an incredibly difficult decision to make. Especially because we didn't want to say goodbye to Berlin without a fitting farewell.

Now, though, it’s about looking forward and concentrating on what is certain: Frankfurt Fashion Week, which we will be staging in July 2021 together with Messe Frankfurt, the City of Frankfurt and the region of Hessen. We have big plans and are working on a new, fresh start – not only for us, but also for all stakeholders in the fashion industry, nationally and internationally.

Another press conference is planned for the end of November, when we shall be introducing new concepts, partners and event formats. Preparations are already in full swing: we are having numerous discussions, sitting in workshops, activating partners, designers, publishers, politics and society so as to get a unique, fully formed event successfully up and running. Expectations are huge – and we intend to satisfy them. We are putting all our energy into this future-focussed project.

With the aim of being able to share our enthusiasm, we are planning a FFW Preview to present the new locations in Frankfurt am Main and the concepts to journalists, brands and retailers at the beginning of next year.

Until then, all we can say is this: stay curious. Stay optimistic. Because even though there won't be any events this coming January, the show does go on. True to form, that means there will be more business opportunities than ever before, along with innovative formats, events and conferences and a fully formed city concept that has never been imagined before.”

PREMIUM GROUP announces a strategic partnership with JOOR – the world’s largest wholesale platform based in the US.

The organiser of the PREMIUM and SEEK trade shows as well as the #FASHIONTECH BERLIN conference had been looking for a strong digital platform and a partner to facilitate the step into the US market for its exhibitors for quite some time.

“With JOOR we have now found the perfect match and digital complement to support our network in entering the US market and growing sales,” explains Jörg Arntz, Managing Director of the PREMIUM GROUP. “Both our companies share the philosophy of being more impactful in joining forces and thinking beyond the boundaries. Strong networks, both online and offline, have never been as crucial as in these times of serious market transformation.”