Textination Newsline

• Almost 1 in 3 pieces of furniture is exported
• 14% of furniture sales now online

At the European press conference in September 2018 in Madrid for imm co-logne/LivingKitchen 2019, Jan Kurth, Chief Executive of the Association of the German Furniture Industry (VDM), reported on the state of business in the sector:

At the end of an exceptionally hot summer, which has driven consumers to outdoor pools and beer gardens rather than furniture showrooms, the German furniture industry looks back on correspondingly subdued growth in the sector. Following a decline in sales in the second half of 2017, the business climate for manufacturers did improve slightly in the first half of 2018, but the bottom line is that furniture sales have stalled, especially within Germany. While the year began distinctly positively on the back of imm cologne, a significant slowdown in business subsequently set in.
From January to June, sales in the sector reached approximately Euro 9.1 billion, just 1 per cent higher than in the same period of the previous year. Following a 0.7 per cent fall in sales for 2017 as a whole, marked in particular by a negative trend in the second half-year (–1.6%), German furniture manufacturers were thus able to generate slight sales growth, but the situation remains disappointing.

Growth stimulus comes from abroad
This marginal increase in sales was exclusively attributable to international business, since sales outside Germany grew in the first six months by 2.7 per cent in comparison with the same period of the previous year. Domestic sales, on the other hand, stagnated with a minimal rise of 0.3 per cent. Export business benefitted from revived demand in key European sales markets and, increasingly, from the positive economic development in the major growth regions outside the EU. Almost one third of German furniture exports are now sold to non-EU countries.

Results of the latest VDM survey
In summer 2018, the VDM conducted a survey of the economic situation faced by companies in the sector. Participants rated the current business climate as satisfactory (34%) to poor (40%), with only 26 per cent judging it to be good. Compared with summer 2017, the situation for business had worsened in the view of 51 per cent of those surveyed.

State of export business better than domestic market
The disparity between the domestic market and export business is also reflected in the business survey. While most respondents (57%) judged the situation for domestic business as poor, an overwhelming number of manufacturers considered the situation for export business to be good (29%) to satisfactory (56%).

The current difficulties in domestic demand are largely confirmed by the furniture retail sector. Naturally, the long period of high temperatures moved many activities outdoors, but still this explanation falls short. To discover a little more about this, the VDM commissioned a representative study from the prestigious market research institute Kantar TNS, which put the furniture buying behaviour of Germans under the microscope. We were particularly interested to learn where people seek information about furniture and where they buy it. Do they look at advertising supplements in daily newspapers or rather retailers’ websites? Are people increasingly buying furniture online, or is the official sales channel statistic correct, which has been citing an almost stable figure of between 7 and 8 per cent for several years?

Customers increasingly seek information online
First, a look at the information sources. Overall, the furniture store itself – that is to say, looking at furniture in person – remains the most important source of information (68%), followed by brochures from furniture showrooms (54%). But 48 per cent of all those surveyed now use the Internet as a source of information and inspiration. In the younger target groups (<40 years old), the significance of the information source sees a clear shift, with the Internet dominating (77%) but furniture stores still being used by 63 per cent.

When it comes to formal educational attainment, there is a clear correlation with the information sources used. Those with a lower level of education favour brochures and advertising from furniture stores. The higher the level of education, the more buyers actively seek information online.

80% have bought large furniture items in the past 5 years
Online shopping or a trip to the shops? Generally speaking, over 80 per cent of Germans have bought relatively large items of furniture in the past five years. As can be expected, this proportion tails off with increasing age. Of those who bought furniture, 75 per cent carried out this latest transaction in a furniture store. Just under 10 per cent of shoppers bought from a purely online retailer and only 4 per cent purchased via the website of a furniture retailer. This gives a 14 per cent share of sales now taking place online and thus double the figure given out by the official sales channel statistics. In terms of online shoppers, people living alone and the under-30s lead by a clear margin. As young people get older, they are unlikely to move away from online shopping for furniture, and new “Internet savvy” consumers enter the market, the “normality threshold” for the remaining age groups is also expected to fall. There is therefore clearly still a great deal of potential for online furniture sales, and the industry and trade would be well advised to exploit this potential through engaging concepts and information suited to the target groups, moving away from discount and clearance promotions.

Additional online potential
We also see the growth of online business as offering opportunities for the furniture sector as a whole. Firstly, the fixation on prices and discounts is not as pronounced online as in highly concentrated bricks-and-mortar retail. Secondly, the short delivery times and short-notice availability typical of online trading tend to be served more flexibly from internal German sources than from Asia.

Official assessment: sales in the individual segments
According to official statistics, the individual segments in the German furniture industry developed unevenly between January and June 2018. Kitchen furniture manufacturers recorded sales growth of 4 per cent to around Euro 2.5 billion. The office furniture industry reported a distinctly positive result with sales of around Euro 1.1 billion (+7.9%). Manufacturers of shop and contract furniture saw a year-on-year increase of 7.2 per cent and generated sales of around Euro 920 million.

Manufacturers of upholstered furniture registered a noticeable decline, with sales falling by 5.3 per cent to around Euro 480 million from January to June 2018. With a drop of 1.6 per cent to Euro 3.7 billion, the sales performance in household furniture, other furniture and furniture parts was also more negative than the industry average. The smallest segment in the industry – mattresses – recorded the most significant decline in sales of 12.8 per cent to Euro 400 million. This must, however, be put in the context of the above-average growth in sales in this segment in recent years.

Furniture industry generates new jobs
We now take a look at the employment figures for the industry. The 482 businesses currently operating with more than 50 staff (–2.2%) employ 84,300 men and women, which is slightly above (+0.7%) the previous year’s level. Approximately 600 new jobs have been created in the industry in the last year, despite the difficult market conditions.

Compared with the same period of the previous year, German furniture exports in the first half of 2018 grew by 2.2 per cent to Euro 5.5 billion. With an increase of 1.2 per cent, sales to EU countries only crept slightly above the previous year’s level, thus developing much more sluggishly than exports as a whole. Having said this, exports to the German furniture industry’s largest external market, France, achieved growth of 3.5 per cent, and the Dutch (+6.2%), Polish (+10%) and Spanish (+6.1%) markets also saw positive developments from the perspective of the German furniture industry. However, furniture exports to the important sales markets of Austria (–1.3%) and Switzerland (–3.8%) declined.

Negative trend in Great Britain
The furniture industry also clearly felt the negative effects of the Brexit negotiations and the fall in the pound over the course of the previous year, with furniture exports to Great Britain contracting by 8.9 per cent in the first half of 2018. No other major export market performed as badly as the United Kingdom from the perspective of German furniture manufacturers.

Boom in exports to the USA, China and Russia
The key growth markets for German furniture now lie outside the EU. The outstanding performance of German furniture manufacturers in the largest growth markets of the USA (+9.5%), China (+25.9%) and Russia (+14%) is particularly noteworthy. Given the size of each of these markets and the strong demand for high-quality furniture, these figures are sure to see further growth. Other markets outside Europe, such as Canada, Mexico, Japan, South Korea and Singapore, are currently developing well, although exports to these countries are still at a relatively low level. Overall, the non-EU market is expected to become an important driver for growth for the German furniture industry in the years ahead.

Export ratio up by 32.6%
The industry’s export ratio – that is to say, the proportion of goods shipped directly abroad by domestic furniture manufacturers against total sales by the industry – climbed to 32.6 per cent in the first half of 2018, thereby achieving a new record. The corresponding figure for the first half of 2017 reached 32.1 per cent. This means that the furniture industry’s export ratio has doubled since the turn of the millennium.

Furniture “made in Germany” highly regarded
The success of German furniture manufacturers abroad can be put down to the quality, reliability of supply, design and individuality of our products. German manufacturers often have a better grip on processes and logistics than their international competitors. These are important selling points for consumers – whether they be in Shanghai, St Petersburg or San Francisco.

Greater support for exporters
In view of the increasing importance of exports for the industry, the VDM will be expanding the support it offers exporting companies. A new VDM Export working group aims to encourage dialogue between individual manufacturers, identify the main markets and coordinate export and trade fair activities for the industry as a whole. Information days and workshops for furniture manufacturers will be organised to share industry-specific expertise relating to the individual export markets. Practical tools will also be made available to support the successful involvement of German furniture manufacturers abroad. These additional export activities are intended to help German furniture manufacturers to grow their market share on the world market.

Slight increase in imports
Import competition remains strong: after German furniture imports achieved growth of 0.8 per cent to Euro 12.7 billion for 2017 as a whole, in the first half of 2018 they rose by a further 0.6 per cent to Euro 6.6 billion. However, the trade deficit reduced by 8.1 per cent to around Euro 1.2 billion in the same period as a result of substantially increased exports. Overall, furniture imports to Germany from eastern Europe are increasingly gaining ground from their Asian competitors. Poland enjoyed growth of 7.4 per cent and, as has been the case for a number of years, remained by far the largest source country in terms of furniture volume. Nowadays, more than one in four pieces of furniture (26.3%) imported into Germany originates from our neighbour to the east. The Czech Republic remains the third-largest source of imports with a slight rise of 0.7 per cent. Altogether, imports from EU countries achieved a significant increase of 1.8 per cent. By contrast, imports from Asia fell disproportionately (–5.9%), especially from Vietnam (–12.3%), Taiwan (–13.9%) and Indonesia (–9.8%). Imports from the second-largest originating country, China, declined significantly with a drop of 5.2 per cent. The structure of German furniture imports is highly concentrated, with around 56 per cent of all German furniture imports now attributable solely to the three largest supplier countries: Poland, China and the Czech Republic.

56% of all imports from Poland, China and the Czech Republic
Almost two thirds of participants in the VDM survey expect the business outlook to remain the same in the six months ahead. 24 per cent anticipate an improvement in the situation and just 12 per cent a worsening. According to the assessment of the respondents, the major factors affecting the trading climate in the next six months will be increasing prices of raw materials (33% of respondents), a shortage of skilled personnel (27%), growing pressure from imports (18%) and increasingly protectionist trade policies (9%).

Rising material costs hit the industry hard
The rising cost of materials as regards solid wood are seen as a particular obstacle for development in the sector. Companies in the German furniture industry taking part in the survey report an average increase of 9 per cent in the cost of solid wood when compared with summer 2017. Prices of wood-based materials increased by 5 per cent in the same period, with logistics costs also up by 5 per cent and staffing costs by 3 per cent. Given the market power of purchasing associations, it is not possible to pass on this rise in costs in full to the German furniture retail trade.

Forecast for the current year: +1%
While the contribution of foreign markets to German furniture industry sales is expected to remain positive in the second half-year, in view of the very significant growth in recent times, there are clouds on the horizon as far as domestic trade is concerned. Consumer confidence in Germany is also on the wane. Economic forecasts for this year have recently been revised downwards by leading economists. On this basis, we continue to anticipate sales growth at the end of the year by around 1 per cent in 2018.

• Lifestyle trend area for apparel, footwear and accessories brings like-minded brands together

Outdoor, everyday use and lifestyle - athleisure wear and urban fashion are a permanent fixture on both urban streets and the outdoor market. Urban lifestyle is also a growing trend topic on display at the OutDoor show from 17 to 20 June, 2018. At the Lifestyle Collection Area, exhibitors are showing that there is more to outdoors than being out in nature. Lifestyle collections reflect a way of life and mindset that blends responsibility for the natural world with an international approach and worthwhile fashion. In addition to the full spectrum of outdoor goods, OutDoor 2018 will be showcasing all facets of lifestyle trends from apparel, footwear and accessories for trade visitors. Start-ups and new brands will also be exhibiting at the area.

Cheeki, the Australian manufacturer of high-quality stainless steel drink bottles and flasks, is entering Europe. The company is presenting its products at OutDoor in the Lifestyle Area for the first time. "It suits us down to the ground, because our products are not just for work, school, picnics, sport or just for hiking and camping - instead they represent a lifestyle,” explains Simon Karlik, Cheeki’s director. Simon Karlik feels that Cheeks water bottles reflect an attitude towards life. This is also clear to see in the company’s product catalogue, which shows how Cheeki bottles help reduce mountains of plastic rubbish. They are also a personal statement against pollution of the seas. Cheeki is a mindset - an attitude and a way of life.

Swedish manufacturer Icebug has been exhibiting at OutDoor for a number of years, and has chosen deliberately to present at the Lifestyle Area in 2018. Country Manager for Germany, Mathias Basedow sees the traditional outdoor look as past its zenith: "Running, camping, climbing - they are all lifestyles, but you don’t always want to look like you are on an expedition. We need pioneers from retailers and brands, who are bold enough to break away from the design status quo, without sacrificing performance.” The shoe manufacturer wants to take up the challenge with the clean, stylish, Scandinavian design of its new performance sneakers.

Both products and functionality are important for urban environments, but there is more to it than that. There is the mindset and mentality behind them. Sustainability is also an issue here. Take, for example the manufacturer Steinkauz, who make products from natural functional materials: Loden, felted wool and waxed cotton. "Loden is a thick waterproof woollen cloth with excellent breathability and is also a biologically degradable natural fabric,” argues Markus Holthausen, Managing Director Waldkauz/Steinkauz. He sees it as decisive that: "Loden strikes a chord with contemporary environmentally-friendly attitudes and looks at home both when trekking and in other environments. This is why we belong in the lifestyle segment.”

Outdoor attitudes always involve crossover to some extent. No one expects to have a separate product for each activity, or specialist clothing for each social appearance. Cavida are presenting their distinctive Wave Hawaii Ponchos at OutDoor. "They were designed especially for outdoor use, but are also ideal for home, swimming pool or sauna.” Our stylish designs capture the contemporary zeitgeist,” says managing director Carsten Raphael. Outdoor, everyday use and lifestyle apply to sunglasses from Slastik, who also belong to Cavida. Raphael describes them as "exceptionally stylish” and "trendsetting”. "We are going to attract a lot of interest here too.”

The OutDoor Lifestyle Area has consciously decided not to include any large booths. "This would run contrary to the whole idea of the Lifestyle Area,” explains project manager Dirk Heidrich. "Small stands, independent stand designs and opportunities for new brands and start-ups as well as long-standing OutDoor exhibitors to mix it up and experiment, while enjoying maximum exposure.” As such, the Lifestyle Area functions as an exhibition inside the OutDoor show. There will be everything from high-quality functional apparel and backpacks, tents and sleeping bags to a diverse range of accessories - all with an emphasis on style and responsibility. This is outdoor as a lifestyle.

The 25th OutDoor jubilee edition show takes place from Sunday 17 to Wednesday 20 June 2018 and is open to trade visitors only. For more information, please visit:
: www.outdoor-show.de and www.facebook.com/OutDoor.Show/.

• Production and export on the upswing
• Environmental problems and other challenges remain

The leather industry in Bangladesh reports rising exports and growing domestic demand. The location scores with low labor costs and the availability of leather. However, too many tanneries still burden the environment. The industry structure of the manufacturers of leather goods and shoes ranges from outdated to modern. International, export-oriented companies are showing the way.

Bangladesh's leather industry is the second largest exporter of the emerging market after the apparel industry. The majority of exports in the 2016/17 financial year (July 1st 2016 to June 31st 2017) were USD 537 million on leather shoes (USD 495 million in the previous year), followed by leather goods with USD 464 million (388 million). The export of leather footwear rose again by 9 per cent in the second half of 2017, leather goods were at the same level as in the same period of the previous year.

By contrast, leather exports reached USD 233 million in 2016/17 (USD 279 million), down 29 percent in the second half of 2017. The main reason is lower demand for leather in China. Instead, it is increasingly being processed in Bangladesh into finished products for domestic and foreign customers.

Potential not yet exhausted
The Department of Commerce wants to quadruple the total exports to USD 5 billion by 2021. It has mandated this task at the Bangladesh Leather Sector Business Promotion Council. This should increase with suitable measures both the production quantities and the processing depth in the country. Leather production and processing have potential because they could well repeat the successful development of the domestic textile and clothing industry.

International investments are welcome. Foreign investors can find a subsidiary in their own hands and apply for subsidies and tax exemptions. Eight export processing zones and other special economic zones offer many legal and technical advantages, says the investment authority Bangladesh Investment Development Authority.

The Association of Leather Goods and Footwear Manufacturers & Exporters of Bangladesh (LFMEAB) reports that companies from Taiwan, China, South Korea and Japan are increasingly investing in the industry. Among other things they are relocating production from China to Bangladesh.

Source: Central bank

According to the Central Bank in the fiscal year 2016/17 USD 82 million were directly invested in the leather industry (previous year: USD 48 million).  Taiwan was by far the largest investor with USD 50 million (USD 14 million).

Also, former investors show a successful development. As an example the German company Picard Lederwaren has a joint venture in 1997 and produces now  32.000 leather bags per month and 40.000 small leather goods per month.

Certified manufacturer of leather goods
The most important buyers of leather goods and shoes are the EU, Japan and the USA. The EU and Japan generally do not impose quotas or import duties on Bangladeshi imports under their preference systems for developing countries.

The export-oriented leather goods manufacturers usually produce at a technical level required by the customers. These include certifications and exams. The trade association LFMEAB is committed to meeting industry-standard levels among its 150 member companies. The European Union also supports a sustainable, resource-efficient development of the leather sector with its ECOLEBAN project. Several tanneries and leather factories have been proven to adhere to the labor and social standards of the UN organization ILO and the ISO standard 14001 for environmental management systems.

With increasing demands and volumes, leather processing companies will also import more quality materials such as soles and accessories. Their machines and equipment are also from abroad.

Problematic conditions in leather production
However the leather is manufactured under problematic conditions. The agricultural land has a population of about 24 million cattle and thus about 1.7 percent of the world's total. The meat industry also processes buffalo and goats in larger quantities. Animals suffer from improper slaughter. Modern slaughtering processes and advanced processing steps could improve the quality of leather production.

The number of tanneries is estimated at more than 200, producing approximately 29 million square meters of leather per year, two-thirds of it are leather from beef skins. The industry has a poor reputation, the situation in many companies is criticized by independent observers. In most companies processes and equipment for occupational safety and environmental protection are not available. According to various reports children are working in poorly controlled factories.

The situation in Hazaribagh is dramatic. The Supreme Court has ordered already in 2003 that the approximately 150 small tanneries from this residential area in Dhaka should move to an alternative location. The public company Bangladesh Small and Cottage Industries Corp. was commissioned to set up the leather industry park Savar Tannery Park in a northern suburb of Dhaka. The complete relocation to the new leather cluster in Savar has since been delayed again and again.

According to the Bangladesh Tanners Association, the move to the Savar leather-industrial-park should have taken place in the meantime, however the local central sewage treatment plant seems not to work completely. The tanneries pollute the environment there as well. Media also report still tannery activity in Hazaribagh.

More skilled workers needed
In a recent 2013 survey the number of leatherworking companies was estimated at 3.500. The manufacturers develop their own designs for the domestic market and some want to place their own brands internationally.

But the intensity of training of skilled personnel does not keep up with the industrialization of the industry. Tanneries and leather industry employ directly and indirectly about 75.000 people. Their knowledge and skills are often based on old and traditional procedures and short briefings.

The need for skilled personnel is estimated at 60.000 persons. A center of excellence is involved in the training since 2009. The Center of Excellence for Leather Skills Bangladesh (COEL) has trained around 15.000 people in machinery and design since. Two universities train engineers in this field. The University of Dhaka has established an Institute of Leather Engineering and Technology, and the Khulna University of Engineering has a leather technology department.

The Ministry of Commerce and the association LFMEAB has organized in November 2017 the first edition of the trade fair BLLISS (Bangladesh Leatherfootwear & Leathergoods International Sourcing Show). The organizers were able to present the procurement market and want to continue the event annually. The industry event attracted 30 exhibitors and 20.000 visitors. The next edition will take place from  November 24th- 26th 2018 in conjunction with the leather technology fair Leathertech (http://www.leathertechbangladesh.com).

 With the last working days of the year 2017 at Christmas we have satisfied a desire for us and hopefully also for all visitors and users of the internet portal for the textile industry TEXTINATION:
Textination says goodbye to its old layout and will welcome 2018 with a fresh new look.

EVERYTHING STAYS DIFFERENT:
As usual, you will find our business information in the form of company overviews, economic data, tenders and market analysis. The job market will continue to help finding new challenges or people who face challenges.
The textile knowledge database TextileTechnology is still at your disposal, just like the new DownCheck database with all the details about down and feathers. And of course, we will keep you posted about dates and events.
 
WHAT'S NEW?
We have cleaned up: the navigation has been revised and streamlined; topic priorities have been newly set. In addition, we have followed the wishes of many companies and have significantly expanded and structured the news area. In future, you will find information or news from the industry that interests you with one click. An extensive archive and an indexing will help at finding.

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Show what sets you apart from others.

We wish you, your colleagues and employees a wonderful Christmas and a good start to a hopefully happy, healthy and prosperous NEW YEAR 2018.

Stay curious!
Your Textination-Team. 

• New hall configuration and venue layout
• Keynote theme “UNIQUE YOUNIVERSE” brought to life in amazing immersive display zones by exhibitors, artists and emerging designers 
• New Friday-to-Monday run of the show

• Market study “Lightweight Construction as Innovation Factor”: Presentation at COMPOSITES EUROPE
• 21 September: Focus Day Automotive

No other industry has drawn more public attention to glass- and carbon-fibre reinforced plastics (GFRP/CFRP) than the automotive indus-
try. Next to the aerospace industry, it’s one of the innovation and growth drivers for composites. The great significance of composites for the automotive industry must be credited to the continuing lightweight construction trend. From 19 to 21 September, COMPOSITES EUROPE in Stuttgart will show how the composites industry can support automakers and their suppliers in this area. Programme highlights include the Focus Day Automotive and the Lightweight Technologies Forum.

Presentation of the study “Lightweight Construction as Innovation Factor”
When it comes to composites in the automotive sector, modern lightweight construction is the No. 1 topic, according to industry expert Rainer Kurek, CEO of AUTOMOTIVE MANAGEMENT CONSULTING GmbH (AMC) from Penzberg near Munich. After all, he says, it comprises all the aspects of lightweight automotive construction – from concept, functions and joining technologies to materials. The training and consulting company specialises in auto-industry strategies, processes and structures; together with COMPOSITES EUROPE organiser Reed Exhibitions, they will, on 21 September, present the study “Lightweight Construction as Innovation Factor” (“Leichtbau als Innovationsfaktor” in the original German), which takes a holistic and detailed look at the issue. “Created in cooperation with Reed Exhibitions, the market study ‘Lightweight Construction as Innovation Factor’ synthesises the German automotive industry’s knowledge from nearly 150 years of experience”, explains Kurek. “Against the backdrop of increasing environmental and climate-protection requirements, a fragile energy supply and the resulting more stringent resource-conservation targets, it serves to sustainably enhance and strengthen Germany’s role as a centre of innovation.” The developer says he used to think in terms of materials first, but “design engineers today approach lightweight construction with an integrative mindset – with other joining and production technologies as well as with new materials. These days, the typical tasks we get from OEMs are almost always based on integrative lightweight construction.”
 
Positive Outlook
With about a third of the GFRP materials produced in Europe being used in the transport sector, innovations and the current development status of composites for the automotive market will be emphasised in the exhibition halls of COMPOSITES EUROPE 2017, as well. The future looks bright, according to Composites Germany’s latest market survey. No fewer than 46 per cent of responding companies expect this segment to grow. Only 15 per cent anticipate a downturn. The automotive industry isn’t just one of the biggest buyers of thermoplastic composites, it’s also a major purchaser of thermoset materials like SMC. Exhibitors such as Saint Gobain Performance Plastics, capricorn COMPOSITE, Lange+Ritter, SGL TECHNOLOGIES GmbH, ARKEMA France, Cevotec and EMS will be onsite to address the automotive industry’s composites requirements.

Theme day for “motorists”: Focus Day Automotive
What’s more, the entire third day of the trade fair – dubbed the Focus Day Automotive – will be dedicated to visitors predominantly interested in composites for the vehicle industry. A free one-hour guided tour at 11 am on 21 September, for example, will give visitors a comprehensive overview. Stops include the stands of industry-leading companies such as Evonik Industries, Huntsman, the Institute of Aircraft Design at the University of Stuttgart, PHP Fibers, Toho Tenax Europe and Vosschemie. Since the number of participants is limited, it would be advisable to register in a timely manner by visiting: www.composites-europe.com/guided-tours.

The subsequent Automotive Business Lunch taking place at the stand of sponsor Hexion (Hall C2, BO6) at 12 pm will provide an excellent networking opportunity. In addition, expert lectures at the COMPOSITES Forum in Hall 6, Stand B76, will cover automotive basics, trends and innovations. Admission is free of charge for trade fair visitors.
 
Hybrid lightweight construction: The best from different material worlds
Hybrid lightweight construction, which combines metallic materials with composites, is another trend in automotive engineering, as Kurek confirms. In his estimation, it’s imperative to intelligently leverage the strengths of each respective material. “We need to think very carefully about how the different materials can be used in line with the required strength.” Composites, for instance, are great at absorbing tensile forces, while metallic materials are better suited for compressive forces.” This is exactly the issue Kurek sees as COMPOSITES EUROPE’s most critical task: “Even with composites, we long ago moved from ‘either-or’ to ‘both’. Metallic materials have a right to exist just as composites do.”
That’s why the Lightweight Technologies Forum at COMPOSITES EUROPE will provide answers to questions revolving around lightweight construction with other materials like aluminium or steel. The combined exhibition and presentation forum featuring exhibitors such as Kunststoffwerk AG Buchs, Linn High Therm, Schütze, OCSiAL Group, Hexcel Composites and ar engineers will serve as the cross-material interface between metal and composite technologies in structural components.

Trade fair opening event: 3rd International Composites Congress (ICC)
Kicking off COMPOSITES EUROPE 2017 on 18 and 19 September 2017 will be the “3rd International Composites Congress (ICC)” hosted by the trade association Composites Germany in Stuttgart. Current trends, new applications and technologies, and a comprehensive overview of market developments in Europe and worldwide will be the centre of attention at the 3rd ICC. This year’s partner country, South Korea, will be represented with several exclusive speakers.

• Korean sportswear market with above-average growth
• International companies expand / Brand awareness boosts consumption

Seoul (GTAI) - While consumption in Korea (Rep.) is generally weak, some segments show relatively high growth rates. Sales of sportswear have risen steadily over the past few years and are likely to rise in the future. Great sport events and the enthusiasm of the Koreans for prestige items are driving the segment, of which international companies benefit also. The market for outdoor clothing, on the other hand, has already reached its peak.

The sportswear market in Korea (Rep.) is developing dynamically. According to estimates by the market research institute Samsung Design Net, the segment premium sportswear reached a growth of Won 4.8% to 6.6 billion in 2016, (circa EUR 5.1 billion, 1 EURO = roughly 1.284 Won, - in the yearly average of 2016). As a result of this positive development, more and more international companies are pushing on the Korean market, thereby expanding the range of goods available for local customers. So far, a large proportion of orders has been sold via large international shopping portals. In the future, the local presence will gain in importance.

International companies are pushing on the market

The American manufacturer Under Armour started direct sales in 2017 with its first own store in Korea (Rep.). In January, after Dependance in Shanghai the company opened its worldwide second largest store in the nobel part Gangnam in Seoul. So far Under Armor had operated its sales mainly through smaller stores in partnership with a Korean retailer. For this reason four additional flagship stores as well as numerous shop-in-shops are to be implemented in during the year of 2017.

But other sector companies are also attracted by the Korean market, such as Lululemon Athletica, a Canadian company specializing in apparel for yoga. Lululemon has opened its first Asian branch in Seoul in 2016. Meanwhile a second store has been opened in Seoul, a third store is to follow later in the year 2017.    

German companies are well positioned

The German company Adidas also was able to generate very good results in the past on the Korean market. Despite a sluggish economy and weak consumption, the company turnover in Korea (Rep.) rose by around 15% in 2016. According to media reports, Adidas predicts a sales upturn of around 10% for 2017.

According to Eddie Nixon, CEO of Adidas Korea in the daily newspaper "Korea Times", the growth in 2016 was reached due to a high demand among young consumers, children and streetwear. The turnover of Adidas in 2016 reached around Won 1 billion in nearly 800 shops around the country. Most of them are managed on a franchise basis. For the Korean market therefore can be said, the population is more active and fitnessoriented than in other Asian countries.

Puma, on the other side, concentrates in Korea (Rep.) in addition to football articles mainly on its female clientele, which accounts for about 55% of its sales. According to Puma CEO Rasmus Holm in the "Korea Herald", this percentage is expected to rise even further as the market for sportswear is increasingly fashion-conscious. Also the influence of the entertainment sector on the segment is becoming increasingly apparent, which is why Puma is cooperating with K-Pop stars in the marketing sector.

According to Holm, the sportswear market in Korea (Rep.) is in a good growth phase. In the short run Puma will primarily focus on optimizing its existing shops. In future, an expansion of the business will be envisaged also, although no figures or timetables have been mentioned. However, the Korean market is not easy. The environment and competition are highly competitive. In addition to numerous international sector companies, local competitors are also well positioned.

"Korean Wave" as a location factor

Representatives of companies also refer to the appeal effect of Korea (Rep.) itself on other Asian countries in a consequence of the so-called "Hallyhu" - the "Korean Wave" of TV series, music and fashion. Numerous consumers in the region orientate themselves on developments in Korea (Rep.); the country is regarded as an international trendsetter in the cultural segment. Fashion and brands that are successful here often spread with a short time delay throughout Asia.

A very positive effect on the local sporting goods and clothing market, Korea (Rep.) will get through the two major sports events of global importance which will happen within ten months. In May and June 2017, the FIFA U20 World Cup will take place in six cities in the country, including a participation of the German team. Manufacturers can present their products to a global audience as well as at the Olympic
winter games, which will be held in Pyeongchang from February 9th to 25th 2018.

Boom at outdoor clothing fizzles

The KOFOTI (Korea Federation of Textile Industries) is more critical about the sector's prospects and forecasts a declining sales trend for 2017. However, this is partly due to the fact that the Korean market for outdoor clothing has shown a declining rate following a boom in the beginning of the decade. Until 2014 the sales of outdoor clothing reached double-digit growth rates partly of more than 30%.

The market was driven by a growing sense of leisure and a great passion of the Korean people for hiking. Between 2005 and 2012, the number of sector enterprises jumped from 30 brands to around 170. However the growth rates have declined gradually since 2012 and the market is estimated to have stagnated at a volume of Won 7.4 billion in 2015, some sector companies have already suffered high sales losses in a double-digit range.

For 2016, there are still no concrete figures for the overall market, but different indicators point to declining sales. So the import of footwear fell by 41.5% in 2016, imports of clothing made out of felt, fleece and PVC went down by 21.7%, anoraks and wind jackets for men declined by 5.4%. According to media reports a number of companies are already withdrawing from this segment due to market saturation. Others are orienting towards expanding areas such as fitness, running sports accessories as well as for yoga and golf wear.

BAU 2017: Theme “interconnected buildings”: A Smart Home is a comfort zone. The lights come on automatically, the door unlocks as soon as an occupant approaches the building. Prior to this, the HVAG system has set the radiators to a comfortable temperature. The letterbox sends a text message when the mail arrives; the washing machine uses the cheapest electricity rates, if electricity has to be paid for at all, as the Smart Building is energy self-sufficient. It knows its occupants' habits and makes their lives as convenient as possible. Even Smart Cities can be created, just by linking these extremely smart buildings. Science Fiction? Not at all. BAU 2017 shows how far digital technology has as yet advanced.

In wintertime, when Julia König returns home after a long day at work, everything has been prepared: the apartment is nice and warm, the lights have been switched on in the hallway and the living room, and the blinds are already down. All relaxed she drops into her favourite armchair and looks forward to the evening ahead. When the young doctor leaves the house in the morning, the heating system automatically reduces the temperature, the security system is activated and all devices unnecessarily consuming electricity are being switched off.
There is no doubt: the smart home makes people's lives easier as it relies on intelligent building technology. What has been a "toy for techies" a few years ago has become reality today. Interconnectivity starts with simple sensors, switches and lights, and can lead to various living room scenarios – including the control of temperature, brightness, movement, door and window contacts, household appliances, communication technology, and entertainment electronics. In the case of a fire, smoke detectors save lives; motion sensors detect suspicious activity in the dark, whilst they have a deterrence effect; and alarm systems protect the house from burglars. From afar you can check whether the stove and the washing machine are off, and the gate is shut.

Smart Home Boom: New applications every week

Almost weekly, new applications are launched into the market. Smart homes thus become increasingly interesting for homeowners and tenants. Another reason is the level of comfort provided to the elderly.
Experts already call it a smart home boom. This is primarily due to one driver: the Smartphone. Since almost all users have an operating system in their pocket that can control more and more applications of the building technology in a very simple way. Apps are connected via Bluetooth Smartphone and Wi-Fi, or remotely via a mobile phone connection.
Hence, the market gets moving, as home automation system providers are finding new solutions in various communication protocols (radio and bus systems). They join up to facilitate more complex control options by combining individual solutions, and to further optimize the use of Smart Home applications.

Enhanced quality of life thanks to interconnectivity
Beyond merely managing heating, lighting and the home's security system these state of the art smart home applications offer far more. The latest developments even enable the connection of building components, such as glazing, doors, and windows; and turn them into intelligent systems that enhance the living comfort and energy efficiency of buildings.

One result could be, for instance, an intelligent facade. It converts smart homes into smart buildings. Smart energy management, shading control, security systems and monitoring functions, as well as real-time monitoring of all consumption and fabrication data of the building pave the way to intelli-gent and future oriented building construction. When this concept is rolled out from the individual building to an entire district, we get a Smart City.

One result could be, for instance, an intelligent facade. It converts smart homes into smart buildings. Smart energy management, shading control, security systems and monitoring functions, as well as real-time monitoring of all consumption and fabrication data of the building pave the way to intelligent and future oriented building construction. When this concept is rolled out from the individual building to an entire district, we get a Smart City.

Smart home solutions capture the market

The interconnected home faces a bright future. More and more smart home technologies are ready to be applied. Over the next few years they will have a major impact on our lives. At BAU 2017 in Munich, every two years the place to meet for everybody in the construction industry, you will be able to see the most significant novelties in this field.

• Functional travel wear for travelling, outdoor adventures and everyday use -meeting the new demanding requirements of travelers in the digital age

The tourist industry is suffering in many traditional destination countries. Yet outdoor companies say that sales of luggage, accessories and travel wear remains unaffected. Independent tourism is thriving. Good news for outdoor manufacturers - as functional clothing offers more crossover potential than any other sector. OutDoor 2016 in Friedrichshafen - the leading international trade show - will be providing an overview of the latest trends and innovations for the travellers of tomorrow from July 13 to 16, 2016.

The German Travel Association (DRV) has reported the impact of geopolitical factors on the tourism industry. For example, summer bookings are down by 40 per cent in Turkey compared to the previous year. Other European travel associations are reporting similar lower-than-usual booking levels for Egypt and Tunisia. However, the outdoor industry appears unaffected. "We‘ve not seen any impact on our market,? says Columbia (Portland, US). "People continue to travel lots, although given the current political situation they are choosing different destinations.? Lonely Planet, the independent traveller’s bible, currently recommends visiting the following countries: Botswana, Japan, Poland, Palau, Latvia, Australia, Uruguay, US, Greenland and Fiji. Not exactly classical, low-cost family destinations, but still potential paradises for outdoor and adventure travel.

Thomas Groeger, country manager Fjällräven Germany is also confident, "More and more people are looking for alternatives to the conventional beach holiday. Outdoor- and sport-related travel is particularly popular.? Gerold Ringsdorf, product trainer Jack Wolfskin sees "interrail travellers and globetrotters? as "important founders of the outdoor movement.” Travel garment manufacturer ExOfficio (Seattle, US) agrees, pointing to a survey where 42 per cent of Europeans describe themselves as adventure travellers. Package tourism might still dominate the market, but it continues to be frowned upon. In contrast, independent travel is seen as an attractive, if complicated option for the masses.

The Future institute “Zukunftsinstitut” (Frankfurt/ Vienna) observes a new phenomenon which it calls the "normtrotter”: vacationer looking for a personalized experience and personalized service, but who still want their bookings arranged in advance. And from America, there’s a newly-coined expression to describe more affluent backpacking for normal travellers: flashpacking. The term refers to traditional backpacking only with flash, or style, i.e. adventure travellers who desire style and comfort. Travelers in this growing segment prefer to sleep in their own hotel room, hire a car instead of using overcrowded coaches and plan ahead using modern communication devices rather than going with the flow and improvising.

"Backpacking used to be the exception, something for adventurers only. Nowadays, it‘s a common way of travelling,“ comments Thomas Groeger. Young people in particular prefer to travel in a simpler manner. "The gap year - young people wanting to work and travel abroad - is a definite trend,“ adds Gerold Ringsdorf.

Modern travel equipment is designed to meet people’s requirements regarding performance and security. Backpacks and bags have anti-theft slashproof straps to stop bag slashers and RFID-blocking pockets to keep personal information and data safe. Travel apparel is often made of insect-repelling fabrics or has UV protection suitable for tropical sun, plus moisture management and odour control. In addition, today‘s travel wear is lightweight, easy-care and takes up little space in your backpack.

Modern travel wear also offers significant crossover potential for outdoor and everyday use. UV protection and protection against mosquitoes or ticks is also useful in central and northern Europe. "Of course urban outdoor, outdoor lifestyle and travel wear styles often look pretty similar,? says Wolfgang Jahn, sales manager Europe Royal Robbins, while Oliver Robens, sales director Europe Craghoppers adds, "it’s possible to look good both in the jungle and about town.? However, real travel apparel sets itself apart through its functional characteristics and extra details. And this is exactly why specialist providers have been so successful over the years.

To find out which new trends and products innovations will be shaping the industry in 2017, visit the international OutDoor trade show in Friedrichshafen. OutDoor 2016 is open to industry visitors only from Wednesday, July 13 to Saturday, July 16 (Wednesday to Friday from 9 a.m. to 6 p.m. and Saturday from 9 a.m. to 5 p.m.). For more information, please visit: www.outdoor-show.com.

• Special Economic Zone (SEZ) Ontustik becomes important Sector Center

Almaty (GTAI) - Although the Kazakhstan textile industry is far away from the production figures in earlier Soviet times, increases have been achieved in recent years. Against the general trend, imports of textile machinery have grown strongly in 2015. The lack of skilled workers and the small domestic market has a negative effect on the development of the sector. The Special Economic Zone (SEZ) Ontustik in Shymkent could become an important center of the light industry.

The textile, clothing and leather goods industry used to be one of the most important economic sectors in Kazakhstan. After the collapse of the Soviet Union, these three sectors, identified as light industry in the country, have however lost much of its importance. In 2015 they contributed only 1.2% of the total output of the manufacturing sector. Compared to 2008 (0.9%), the proportion rose at last slightly again.

Hand in hand with the devaluation the output of the industry, measured in USD, pointed significantly down. The overall output amounted to USD 320 million in 2015. In reality in 2014 (+ 4.0%) and in 2015 (+ 3.4%) a production growth could be achieved.  

¹⁾ Change at the respective annual exchange rate; ²⁾ real change in %
Source: Agency for Statistics, Astana

Investments in the light industry rise

Gross fixed investments in the light industry show an upward trend in recent years.  According to the Kazakhstan Statistics Agency the investments grew from 2012 to 2015 from USD 18.5 million to USD 45.6 million. A role hereby played the support of modernization projects by government subsidies. 

 *) Change at the respective annual exchange rate  
Source: Agency for Statistics, Astana

The recent increase in investments is reflected in imports of machinery and equipment for the sector. Against the general trend the import of textile machinery (HS positions 8444-8453, without 8450) increased nominally by 28.3% to USD 35.2 million in 2015. However, one reason for the strong growth are the weak prior years (2013: USD 40.3 million; 2014: USD 27.5 million) also. The imports however develop well above the level of 2010 and 2011 with average imports totaling nearly USD 16 million. Most important supplier of textile machinery is the PR of China. According to the Federal Statistical Office exports from Germany numbered to EUR 4.3 million in 2015, (2014: EUR 4.4 million).

The light industry suffers less from the economic crisis than other sectors

Currently the Kazakhstan economy is suffering from the slump in commodity prices and the consumers had to endure enormous losses in their purchasing power due to the devaluation. The light industry however is less affected by the negative economic situation. An advantage is the price increase of imported textiles and a gain in competitiveness due to the lower wages. Nevertheless - the sector is highly dependent on imports of both machinery and primary products.

According to the latest available information provided by the Bureau of Statistics, the average income in the textile industry in 2014 was 52,800 Tenge (T) per month, equivalent to a value of USD 294. Converted to the current exchange rate however, the amount - excluding wage increases - has shrunk to USD 150.

Hand in hand with the increased purchasing power Kazakhstan’s import of textile products had multiplied from 2006 to 2014 from USD 332 million to just under USD 2.1 billion. In 2015 the upward trend was halted. Imports broke nominally by 38.6% to USD 1.3 billion, they came down to a level of 91% of the market volume in 2014 and 2015.

¹⁾ HS tariff positions 50 - 67; ²⁾ nominal Change %
Sources: UN Comtrade, Customs Committee of the Republic of Kazakhstan, Eurasian Economic Commission

¹⁾ HS tariff positions 50 - 67; ²⁾ nominal Change %
Sources: UN Comtrade, Customs Committee of the Republic of Kazakhstan, Eurasian Economic Commission

The light industry offers potential for development

Preconditions for a greater development of the light industry are given in Kazakhstan, but weak points remain. According to information of Lyubov Chudowa, president of the association of the light industry enterprises, these include the great shortage of skilled labor. In addition there are the small size of Kazakhstan's local market and the great distances in the country.

On the other hand the steppe republic has a great potential in the livestock farming sector, that can provide resources like leather and wool. In addition there is the cultivation of cotton in the territory of South Kazakhstan. Though - on the global scale in these areas Kazakhstan is a small player only.
The processing of crude products is still weak. According to information provided by the regional administration of South Kazakhstan, 90% of the in the country produced cotton is being exported. At the same time the sector companies need to import most of their primary products.

SEZ Ontustik in Shymkent

The in 2005 in Shymkent (South Kazakhstan region) founded Special Economic Zone (SEZ) Ontustik, could become an important center of the light industry. Key aspect of the SEZ is presently the light and paper industry.

As in the other SEZs in Kazakhstan for the settled companies a variety of reductions in custom duties and taxes and simplifications for the employment of foreign workers applies. In addition there are tariffs for electricity, water and gas, which are 35% below the local level.

In the SEZ so far eight companies have started to operate, USD 144 million were invested in the buildings. According to the company which runs UK SEZ Ontustik, until 2020 twelve more companies are expected to come. With the establishment of the Eurasian Economic Union the interest of foreign companies in manufacturing settlements has increased. The management of the park aims to expand the profile of SEZ to other areas of the manufacturing sector, such as for example the pharmaceutical industry.      

Concentration process in light industry

From 2010 to 2014 the number of sector companies has declined from 565 to 455.  An overview of the most important companies is available on the website of the association of light industry enterprises.

Internet addresses
Special Economic Zone Ontustik
Internet: http://www.sez-ontustik.kz
Association of Light Industry Enterprises of the Republic of Kazakhstan
Internet: http://www.aplp.kz