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(c) Befeni GmbH
27.04.2021

Befeni: FashionTech contra Fast Fashion

  • Sustainable fashion through highly automated just-in-time production on customer demand

The Befeni Group, based in Langenfeld (North Rhine-Westphalia) and Bangkok (Thailand), is one of the world's leading fashion tech companies with over 200 employees and around 200,000 customised shirts and blouses sold.

Thanks to highly automated processes and just-in-time production, the fashion start-up, which has been on the market for four years, is able to offer individually designed and custom-made fashion of high quality within a very short time. In addition to shirts and blouses, the range also includes jumpers, underwear and accessories.

  • Sustainable fashion through highly automated just-in-time production on customer demand

The Befeni Group, based in Langenfeld (North Rhine-Westphalia) and Bangkok (Thailand), is one of the world's leading fashion tech companies with over 200 employees and around 200,000 customised shirts and blouses sold.

Thanks to highly automated processes and just-in-time production, the fashion start-up, which has been on the market for four years, is able to offer individually designed and custom-made fashion of high quality within a very short time. In addition to shirts and blouses, the range also includes jumpers, underwear and accessories.

At Befeni, customers are measured personally and their data is then recorded in an online system. On this basis, a pattern is created in the in-house production in Bangkok and the garment is produced as an individual one-off. The customised order is then handed over personally by trained Befeni fashion consultants.

By deliberately avoiding middlemen, the company relies on a global value chain and offers fashion from in-house production at convincing conditions: The employees in Bangkok receive above-average pay. The individually made-to-measure shirt is available at a fixed price of 39.90 EUR. And the products are sold exclusively through 5,000 qualified fashion consultants in direct sales.

Sustainable Fashion as a future market

Constant new trends, quickly produced seasonal items in quantities and the disposal of surplus items are part of everyday life in today's fashion world. In the wake of the Corona crisis, this situation has become even more acute.

„We believe that the fast fashion trend is finite and that a rethink will take place among customers, the fashion industry and producers," says Maik Ernst, founder and CEO of Befeni. "Through our highly automated business model, we are able to sell directly from our fair, in-house production, excluding any middlemen. This way, we deliver the high-quality and handmade product a maximum of 3 weeks after receiving the customer's order - with personal advice from over 5,000 qualified, independent fashion consultants."

Jan Fennel, founder of Befeni and managing director of the in-house production in Bangkok, adds: "We also want our employees in Asia to benefit from the direct connection between production and customers. We are proud to give them pleasure not only through a monetary contribution, but also through direct feedback and appreciation - for example via video directly from the customers. With our working conditions, we also want to show that health, fun and care are a central part of the work in our team.“

Rethinking: How fashion is produced and offered

The Befeni tipping principle
The company has developed a system where satisfied customers can give a tip to "their" personal tailors. This goes directly to the tailors in the company's own production without deduction. The company wants to set an example and sees this approach as proof that an international fashion company can actively work for better working conditions in the manufacturing countries.

Facts and figures four years after the company was founded

  • Production
    Befeni produced 30% more blouses and shirts in 2020 compared to the previous year.
    No fast fashion, sustainable, demand-oriented production: production only starts after customer order, made to measure according to the individual measurements of the customers.
  • Increase in turnover
    Turnover generated in 2020: around EUR 6 million, +155% compared to the previous year
  • Number of customers
    +100% compared to the previous year: the number of customers rose from 40,000 to over 80,000, of which almost 10,000 are in Austria
  • Personnel policy
    Permanent employment of employees, above-average salaries and tip principle
  • Customizing: fashion according to individual customer wishes
    Customers can choose from more than 80 fabrics, different collar and cuff shapes and designs for each fashion piece.
China Gerd Altmann, Pixabay
17.09.2019

FAIR MARKET CHINA

The People's Republic of China has experienced unprecedented economic growth since the late 1970s, with average double-digit growth rates. Over the past 10 years, the country has become the export world champion and holds the position as the second largest economy after the USA for almost as long. Along with the economic boom, modern China faces major challenges, including high wage increases, massive environmental problems and overcapacity in many industrial sectors.
 

The People's Republic of China has experienced unprecedented economic growth since the late 1970s, with average double-digit growth rates. Over the past 10 years, the country has become the export world champion and holds the position as the second largest economy after the USA for almost as long. Along with the economic boom, modern China faces major challenges, including high wage increases, massive environmental problems and overcapacity in many industrial sectors.
 
Unlike at the beginning of the opening policy more than 40 years ago, when foreign investors with the appropriate technology and know-how were targeted, China is now pursuing a strategy to strengthen the domestic market. With the support of the "Made in China 2025" decree adopted in 2015, the Middle Kingdom is to become one of the leading industrial nations in three ten-year programs by 2045. In doing so, the government is focusing on promoting innovation, increasing production efficiency, optimizing the industrial structure and "green" production. Key sectors such as robotics, medical technology, electromobility and modern agricultural technology are defined as particularly eligible. The development of Industry 4.0 is also of great importance.

Economic data 2018/2019* (estimates and forecasts)
GDP      USD 14,217 billion*
Population    1,395.4 billion
Exports    USD 2,487.4 billion
Exports to Germany EUR 106.3 billion
Imports USA 2,135.6 Mrd. billion
Imports from Germany EUR 93.1 billion 

    Source: GTAI, Ministry of Foreign Affairs    

China's regions have developed at different rates. Although the economically strong regions at the east and southeast coast of the country generate about half of the annual GDP, the areas in central and western China are recovering dynamically. With the "go-west" policy, since the turn of the millennium, the Chinese government has been increasingly working to promote and develop the western regions, increasing the attractiveness of the affected regions to foreign investment and business settlements. 

Another ambitious project is designed for decades: The “One Belt and One Road” initiative, i.e. the revival of the "Silk Road", which connects more than 60 states in Asia and Europe via land and water. Planned and already implemented billion investment in the construction of ports, railways and telecommunications equipment. Opportunities for German companies exist above all for providers of special equipment in rail, shipping, port and aviation technology. 
 
German-Chinese economic relations have developed very well in recent decades. At the beginning of 2014, the first Chinese Chamber of Commerce (CHKD) in Europe was founded in Berlin to promote the intensification of trade relations. Since 2011, Germany and China have been conducting regular government consultations that include comprehensive strategic partnerships.  

In 2018, German exports to China amounted to EUR 93 billion. Imports from China today amount to more than EUR 100 billion. With a trade volume of about EUR 200 billion in 2018, Germany is by far China's most important European trading partner. For Germany, the People's Republic of China is again the most important trading partner in Asia and the third most important worldwide. The main products supplied to China are machinery, motor vehicles and automotive parts, electrical engineering and chemical products. Around 5,200 German companies are based in China; around 900 Chinese companies have settled in Germany. 
          
Trade Fair Industry
Although China's economy is slowing, the world's second-largest economy continues to grow. Investments worth billions in infrastructure, housing, climate and environmental protection, combined with the construction and expansion of trade fair venues, have made China the most important trade fair venue in Asia, and this position is undisputed. Especially in cities such as Beijing and Shanghai, the professionalism of the trade fair organizers is high, above all because of the numerous international cooperation. 
 
The fairs in Beijing, Shanghai and Guangzhou continue to characterize the Chinese fair landscape. Beijing as an important trade fair location is characterized by its proximity to political decision-makers and the extensive expansion of infrastructure. The majority of the major trade fairs take place in Shanghai and the concentration of international organizers is high.  

The increased reorientation of the Chinese economy on the domestic market also influences the further development of the Chinese trade fair landscape, as the exhibition industry is increasingly turning to the service sector, digitization, automation, health, education and high-quality consumption.  

The "New Silk Road" project also has a major influence on the Chinese trade fair industry: Chinese organizers are increasingly conducting trade fairs and trade fair participations in countries that are to be linked via the Silk Road. In 2018, 76 trade fair organizers were involved in 718 trade fairs in 33 countries, an increase of around 14% compared to the previous year. Most of the fairs were classified as multi-sector and machine-building exhibitions. With an increase of 19% compared to the previous year, the majority of the exhibition-related projects were realized in Russia.

Country Number of Fairs Exhibitors from China
Russia 132 3,870
India 89 3,129
United Arab Emirates 82 3,906
Turkey 30 1,728
Thailand 47 1,641

Since 2015, the Chinese State Council has been pursuing the strategy of making the domestic trade fair industry more international and transparent by 2020. For example, the approval of new trade fairs is to be gradually decentralized and responsibility transferred to the provinces. There is a noticeable professionalization of trade fairs outside the traditional trade fair locations of Beijing, Shanghai and Guangzhou. In addition, China has developed into the world's largest e-commerce market, i.e. online platforms are used as distribution channels for products. This development is also increasingly affecting trade fairs as a marketing instrument, as traditional aspects of trade fairs are virtualized.   
 
The main problem for the Chinese trade fair industry remains the great complexity of the Chinese trade fair market with its many trade fair offerings, which vary greatly in terms of quality. In addition, the "Go West" strategy of the Chinese government to promote and develop the western regions has resulted in a large number of trade fair centers that are often not profitable due to their low capacity utilization. In 2018, for example, around 9.83 million m2 of exhibition space is said to have been available in 164 exhibition centers in China. More than half of the exhibition grounds had a utilization rate of less than 10%. The competition between trade fair locations for trade show themes and thus exhibitors and visitors lead to overlapping themes and schedules. Sufficient information or independently collected data on space utilization, exhibitor and visitor numbers are scarce and make it difficult for everyone involved to make the right trade fair selection.

Trade fair cities and exhibition venues
In China, many large exhibition centers have been built during the last 10 years. In 2018, 164 exhibition centers with a hall area capacity of 9.83 million m² were counted. That were 11 exhibition centers or 480,000 m² more than in 2017. Shanghai is the most important exhibition hub in the country - two of the largest exhibition centers are located here.

The 10 largest fairgrounds in China (more than 100,000 m²)
Venue     Gross hall size in m²
National Exh. & Conv. Ctr (NECC), Shanghai 400,000
China Import & Export Fair Complex, Guangzhou 338,000
Kunming Dianchi Intern. Conv. & Exh. Centre 300,000
Western China International Expo City, Chengdu 205,000
Chongqing International Expo Centre 200,000
Shanghai New International Expo Centre (SNIEC) 200,000
Wuhan International Expo Centre 150,000
Nanchang Greenland International Expo Center 140,000
Xiamen International Conference & Exhibition Center 140,000
GD Modern International Exhibition Center, Houjie 130,000

Additional fairgrounds were built over the last years e.g.in the provinces Shandong and Guangdong. With a covered exhibition area of 1.54 million m2 spread over 21 fair grounds the southern province Guangdong takes the top position in China.

German Engagement
In a comparison of countries, the People's Republic of China takes first place concerning German trade fair organizers’ self-organized events abroad. The concepts of these events are based on the standards of leading international trade fairs in Germany. Almost all major German trade fair organizers are active in China. By far the most attractive market is the economic metropolis of Shanghai.

Outside the leading trade fair cities of Shanghai, Beijing and Guangzhou, German organizers are active in Chengdu, Changsha, Foshan, Nanjing, Shenzhen, Wuhan, Qingdao and Xian. 

Year Number GTQ** China (without Hongkong) Shanghai
2019* 324 86 51
2018 321 88 51
2017 300 83 50
2016 296 84 49
2015 295 84 49

* preliminary
**Self-organized events by German trade fair organizers are advertised by AUMA with the label "German Trade Fair Quality Abroad" (GTQ). 
Source: AUMA database
 
Foeign Trade Fair Program 
In the PRC, German companies can present themselves at numerous well-established trade fairs under the umbrella brand "made in Germany" within the Foreign Trade Fair Program. The trade fair participations in the form of German Pavilions cover a large part of the capital goods sector, such as mechanical engineering, food and packaging machinery, automotive supply industry, plumbing, heating, air conditioning, agricultural technology, health care to chemical and environmental engineering. But also, furniture, fashion and consumer goods fairs have been an important part of the program for many years. China is the most important trade fair venue for German companies within the Foreign Trade Fair Program, with Shanghai remaining by far the most important trade fair location.

Contacts
Delegation of German Industry and Commerce Beijing
E-Mail: info@bj.china.ahk.de 
Homepage: http://www.china.ahk.de

Delegation of German Industry and Commerce Shanghai
E-Mail: office@sh.china.ahk.de  
Homepage: http://www.china.ahk.de

Delegation of German Industry and Commerce Guangzhou
E-Mail: info@gz.china.ahk.de  
Homepage: http://www.china.ahk.de

Embassy of the Federal Republic of Germany
E-Mail: embassy@peki.diplo.de  
Homepage: http://www.peking.diplo.de

AUMA e.V.
Natalja Winges
Manager
Regions: Eastern Europe, Central and East Asia
Tel.: +49 30 24 000 124 Fax: +49 30 24 000 320
E-Mail: n.winges@auma.de

More information:
China trade fairs
Source:

AUMA Association of the German Trade Fair Industry

(c) Messe Frankfurt
14.05.2019

Prize winners of the “Textile Structures for New Building” have been chosen

Eight projects receive awards in the "Textile Structures for New Buildings” competition. For the 15th time, the competition for young talent during Techtextil will honour innovative approaches and excellent material solutions from the world of textile construction.
 
The winners of the student competition “Textile Structures for New Building” have now been decided. An international jury of renowned civil engineers and architects has awarded six prizes and two commendations. On the occasion of Techtextil, which will take place in Frankfurt am Main from 14-17 May 2019, the student competition organised jointly by the international association TensiNet as sponsor and Techtextil will award prizes for the 15th time for innovative ideas for building with textiles and textile-reinforced materials.

Eight projects receive awards in the "Textile Structures for New Buildings” competition. For the 15th time, the competition for young talent during Techtextil will honour innovative approaches and excellent material solutions from the world of textile construction.
 
The winners of the student competition “Textile Structures for New Building” have now been decided. An international jury of renowned civil engineers and architects has awarded six prizes and two commendations. On the occasion of Techtextil, which will take place in Frankfurt am Main from 14-17 May 2019, the student competition organised jointly by the international association TensiNet as sponsor and Techtextil will award prizes for the 15th time for innovative ideas for building with textiles and textile-reinforced materials.

‘We're really pleased that, together with the international association TensiNet, we are once again able to sponsor students who have submitted work of a very high quality. Presenting these awards during Techtextil also gives young students and professionals at the start of their careers the chance to come into contact with other universities, the textile technology industry and the construction industry’, explains Michael Jänecke, Director Brand Development Technical Textiles & Textile Processing at Messe Frankfurt.

The submitted works covered a very wide range of services and variety of topics and focused among other things on material applications, building designs, utilisation concepts and environmental solutions as well as assembly and construction concepts.
All prizes and commendations will be presented at a Techtextil ceremony on 14 May 2019 at 4 p.m. as well as during a special show in the foyer of hall 4.2.

Micro architecture
One prize was awarded to the project ‘Airdapt’. Rebecca Schedler from the Weißensee Kunsthochschule Berlin developed an adaptable kinetic wall system that offers the possibility of dividing large rooms into smaller working areas that can become more or less transparent and more or less sound-absorbing depending on requirements.

Macro architecture
The first prize in this category goes to Hugo Cifre from the Universidad Europea de Madrid/Espacio La Nube and Miguel Angel Maure Blesa from the Universidad Politécnica de Madrid for the project ‘Bubble’. This pneumatically supported walk-in cuboid has a square layout and a height of approx. 4 metres. The entrances are elegantly integrated into the geometry and become effective when the cuboid is under slight positive air pressure. Attracted by the unusual object, visitors are literally ‘sucked into’ the interior.

Second prize goes to Thitiwut Pakdee, Surakist Hunpaisarn and Chonticha Wimonchailerk from the Thai Thammasat University for their work ‘Membrane Shelter for Shipyard’, which provides a membrane canopy for the site of a former shipyard in Ayutthaya (Thailand) to protect the plant from direct sunlight, wind and rain. The concept was inspired by the sails and waves of classic shipbuilding.

Ruichen Tang from the Escuela Técnica Superior de Arquitectura de Madrid has been awarded third prize for the entry ‘Tensegrity Cloud’.
The visual lightness of the ‘basic modules’ formed by this design, which consist of a textile-covered steel frame, is supplemented by a structural advantage, namely that the forces within the overall self-stabilising system balance each other out.

Urban Living – City of the Future
Based on this year's special Techtextil theme, Masa Zujovic, Isidora Kojovic and Nevena Jeremic from the University of Belgrade – Faculty of Architecture (Serbia) will receive an award for their ‘Voro-Membrane’ design. What at first glance seems convincing as an aesthetic solution for providing shade in public street spaces is based on the mathematical pattern of Voronoi structures. The resulting exciting interplay of light and shadow could be further explored in an urban context and applied to a wide variety of situations.

Material innovations
In this category, Magdalena Wierzbicka from the Dutch Piet Zwart Institute has been awarded a prize for her project ‘Woven Spaces - Porcelain Textiles’. Here, the jury honours the fact that the contribution draws on the Thuringian tradition of porcelain lace from the late 19th century and transforms it into a modern design language.

Commendation
The project ‘A Catalyst for Urban Renewal’ by Galen Rochon from Canada’s Dalhousie University – School of Architecture receives a commendation. In this design for the Prince of Wales Bridge in Ottawa, an industrial monument that has lain unused for 20 years, various possibilities were shown for hanging double-curved membrane surfaces in the existing, regularly structured truss construction and stiffening them if necessary.

Commendation
The design ‘XCape’ submitted by Lobke Beckfeld from the Weißensee Kunsthochschule Berlin also received praise. It presents a hybrid vehicle whose space is generated by variable folding configurations and can be used in a variety of ways.

Prizewinners can look forward to prize money totalling 8,000 euros.

20.11.2018

CHINA'S CLOTHING COMPANIESS REPOSITION THEMSELVES

  • AUTOMATION AND STRONGER FOCUS ON THE DOMESTIC MARKET

Beijing (GTAI) - The Chinese apparel industry is repositioning itself. Increased wage costs force more automation, more customers demanding more quality.
Nowhere else in the world so much clothing is being produced as in China. According to the sector portal http://www.ask.com, alone 22.9 billion pairs of socks were being produced in 2017. This was 4.8 percent more than in the previous year, and the production of jeans amounted to more than 0.6 billion pieces according to information from http://www.chyxx.com, an increase of 5.0 percent.

  • AUTOMATION AND STRONGER FOCUS ON THE DOMESTIC MARKET

Beijing (GTAI) - The Chinese apparel industry is repositioning itself. Increased wage costs force more automation, more customers demanding more quality.
Nowhere else in the world so much clothing is being produced as in China. According to the sector portal http://www.ask.com, alone 22.9 billion pairs of socks were being produced in 2017. This was 4.8 percent more than in the previous year, and the production of jeans amounted to more than 0.6 billion pieces according to information from http://www.chyxx.com, an increase of 5.0 percent.
China is not only the world's largest production nation, but also by far the world's largest export nation in the sector. However, countries such as India, Vietnam, Bangladesh and Cambodia are catching up enormously due to lower wages. As a result, China - measured by its share of world clothing exports - has lost around 5.5 percentage points since 2013, down to only 32.4% in 2017.

China's share of world clothing exports 1) (in USD billion; shares in %)
  2008 2013 2015 2017
World Export 380 468 471 486
China Export 120 177 175 157
China's share 31.6 37.9 37.1 32.4

1) SITC Pos.84; 2) Partially estimated on the basis of information provided by the ITC
Source: UN Comtrade, GTAI calculation.

By contrast, Bangladesh (+3.7 points), Vietnam (+2.0 points) and Cambodia (+1.3 points) in particular recorded gains in the period from 2013 to 2017. In absolute terms, Chinese apparel exports fell by 15.6% to USD 157 billion since the record year of 2014 (USD187 billion). No improvement is in sight as exports are stagnating in 2018.

Export of clothing 1) by country (in USD million; shares in %)
  2008 Share 2013 Share 2017 Share
World Export 380,000 100.0 468,000 100.0 486,000 100.0
China 120,405 31.6 177,435 37.9 157,464 32.4
ASEAN3) 29,793 7.8 42,123 9.0 61,441 12.6
Vietnam 8,724 2.3 17,230 3.7 27,930 5.7
Kambodscha 3,014 0.8 4,832 1.0 11,250 2.3
Bangladesch 12,035 3.2 19,679 4.2 38,460 7.9
India 10,968 2.9 16,843 3.6 18,313 4.0
Germany 18,183 4.8 19,178 4.1 22,034 4.6

1) SITC Pos. 84; 2) partly estimated on the basis of ITC data; 3) excluding Laos and Brunei
Sources: UN-Comtrade; ITC; GTAI calculation

Rising wage costs as investment driver
Due to rising personnel costs throughout the country, manufacturers were and are under considerable cost pressure. With an average hourly wage for a Chinese worker of the equivalent of around USD 5.2 (2017), China has not only left classic emerging markets such as Thailand (USD 2.3) or Mexico (USD 3.9) behind - not to mention India with USD 0.8 - but is already approaching individual European countries (e.g. Greece 2016: USD 6.0).


Companies have met and continue to meet this challenge through increased automation. Between 2015 (9.1 million) and 2017 (7.8 million) alone, the workforce of the textile and clothing industry shrank by 14.3 percent - according to the Chinese statistical office. More and better machines make it possible to say goodbye to the previous labor-intensive production - and thus lower cost pressure with more precise and faster execution. Imports of textile machinery are also benefiting from this. These rose in 2017 by a whopping 34.1 percent year-on-year to nearly USD 3.9 billion.


Germany no longer number one textile machinery supplier
Although Germany lost its position as most important supplier country for textile machinery to Japan, it was still able to increase its deliveries by 28.3 percent to USD 1.1 billion. This corresponded to a supply share of 28.3 percent. Japanese manufacturers achieved a ratio of 30.0 percent with just under USD 1.2 billion (+52.8 percent). Competition from Italy came to only 11.5 percent. The good performance is remarkable due to the fact that a number of German textile machine manufacturers have invested heavily in recent years in the region in order to be able to meet the wishes of Chinese customers more effectively.

China's textile machinery imports *) by selected countries (in USD million; year-on-year change and 2017 shares in %)
  2015 2016 2017 Change Shares
Total 3,354 2,907 3,897 34.1 100.0
including          
Japan 728 765 1,169 52.8 30.0
Germany 1,219 851 1,101 29.4 28.3
Italy 415 347 448 29.1 11.5
Taiwan 206 187 203 8.6 5.2
Belgium 134 124 173 4.0 4.4
Switzerland 104 111 126 13.5 3.2

*) SITC-Pos. 724
Source: UN-Comtrade; GTAI calculation

Due to the high pressure to modernization Chinese textile machinery imports in the first seven months of 2018 increased by almost 15 percent compared to the previous period. German machine manufacturers in particular benefited from this development, with deliveries increasing by 30 percent in the same period. As Japanese exports of textile machinery to China stagnated at the same time, German manufacturers are likely to take the lead again in 2018.
As the garment exports come under such severe pressure, the industry is now increasingly geared towards the local market. Whereas ten years ago about half of the value of production was exported, today it is only about a third. In fact, the Chinese spent an average of around 4.8 percent of their disposable income or 1,238 Renminbi (RMB; around 183 US dollars; 1 USD = 6.7531 RMB, annual mean rate of 2017) on clothing in 2017, according to the Chinese Statistical Office. With an average disposable annual income of 25,974 RMB and a population of 1.39 billion, this translates into a market volume of approximately USD 255 billion.

China's consumers demand quality and design
This makes the Chinese clothing market one of the largest in the world - and one that is becoming increasingly diversified. Local offerings range from the cheapest mass-produced goods, qualitatively and visually appealing products in the mid-price segment up to luxury and haute couture. Much has changed in the upper price segment in particular. "In the past, the Chinese exported the best qualities, but today they keep them for themselves," says a British sourcing expert who has been working in the Kashmir business for decades, describing the development.

In general, Chinese consumer demand is becoming increasingly sophisticated and differentiated. In addition to the tendency towards recognized brands, an increasing individualization of consumption can also be observed. The question is what fits well, pleases and is also somehow "special". "People in the North used to buy cashmere clothes because they warmed well," explains Cheng Xudong, president of the private Dongrong Group. The design was of secondary importance - and accordingly most of the pieces were "old-fashioned".

"Today, cashmere clothes also look very good," Cheng adds. "That's why it's bought not only in the north, but also in the more southern parts of the country." In general, the middle class in particular is looking for a high-quality lifestyle - and clothing is a part of it. The entrepreneur is convinced that if the textile and clothing industry succeeds in adapting to the higher quality demands of local customers through a technical upgrade and improved design, then the industry will continue to do well in the future.

Additional information
Further information on the economic situation, the sectors, business practice, law, customs, tenders and development projects in China can be found at http://www.gtai.de/china The website http://www.gtai.de/asien-pazifik provides an overview of various topics in the region.

 

More information:
China Sampe China GTAI
Source:

Stefanie Schmitt, Germany Trade & Invest www.gtai.de

13.11.2018

TUNISIA'S TEXTILE SECTOR RECOVERS

German suppliers can benefit from production expansions
Tunis (GTAI) - After difficult years, Tunisia's textile sector is recovering. Exports and foreign investment are on the rise again. Production is for export, especially to Europe.

At the end of October 2018, the Swiss auditing group SGS reported its expanded testing capacity for textiles in Tunisia. This was in response to the increased demand from producers producing for the world market in Tunisia. The sector has not been doing well in recent years. Even before the revolution in 2011, competitive pressure from Asian producers had left its mark, especially after the expiry of the multi-fiber agreement in 2005. According to the FTTH (Fédération Tunisienne du textile et de l'habillement), more than 400 companies have left the country since 2011 and 40,000 jobs have been lost.

German suppliers can benefit from production expansions
Tunis (GTAI) - After difficult years, Tunisia's textile sector is recovering. Exports and foreign investment are on the rise again. Production is for export, especially to Europe.

At the end of October 2018, the Swiss auditing group SGS reported its expanded testing capacity for textiles in Tunisia. This was in response to the increased demand from producers producing for the world market in Tunisia. The sector has not been doing well in recent years. Even before the revolution in 2011, competitive pressure from Asian producers had left its mark, especially after the expiry of the multi-fiber agreement in 2005. According to the FTTH (Fédération Tunisienne du textile et de l'habillement), more than 400 companies have left the country since 2011 and 40,000 jobs have been lost.

Now positive news are coming: In 2018, for example, the German Gonser Group opened its fifth production facility in Tunisia. In total, foreign direct investments in the first six months of 2018 amounted to Tunisian Dinar (tD) 24.9 million (approx. EUR 7.5 million), 1 tD = approx. EUR 0.301as of 11. 07.), more than twice as high as in the corresponding period of the previous year. The fact, that the number of new created jobs as a result has risen much less, can be seen as confirmation of the structural change: Away from simple mass production to higher-value production.

A high level of employee training is also decisive for this. The Sartex company shows how this can be ensured. In 2014, the Tunisian company opened a training center, in which some 500 Tunisians have already been trained and most of them were hired by Sartex. The company was supported by the Gesellschaft für Internationale Zusammenarbeit (GIZ) and the Centre d'Orientation et de Reconversion Professionnelle (CORP) of the AHK Tunisia.

During the visit of Federal Development Minister Müller in October 2018, an agreement was signed on the establishment of a training center in EL Alia in the Bizerte governorate. Among others the German company van Laack is producing in the region. A total of 180,000 Tunisians now work in the textile sector, which accounts with that for about 40 percent of industrial jobs.

Wage increases in two steps
More than one year after its foundation, FTTH has established itself as the interest representative of textile companies. In 2017 the company split from the employers' association UTICA (Union Tunisians de l'Industrie, du Commerce et de l'Artisanat), not least because the envisaged general wage increases for the company's own industrial sector were considered unworkable. But meanwhile, common ground and cooperation have been emphasized again, or FTTH describes itself as part of UTICA, with a high degree of autonomy.

An agreement has now also been reached with the Union Générale Tunisienne du Travail (UGTT). This provides for wage increases of 6.5 percent as of 1 January 2019 and 2020 respectively. This wage increases are thus likely to be lower than the inflation, provided that the forecasts for the inflation rate of around 7.5 percent for the current year 2018 will be that way. Currently, the minimum wage in Tunisia's textile and clothing industry for unskilled job starters is around EUR 129 (as of 07-11-2018) per 48-hour week.

Of the more than 1,600 textile companies, over 1,400 are producing exclusively for export. The target markets are clearly in Europe. More than 60 percent of exports went to France and Italy in 2016, with Germany in third place with about 11 percent. As the largest non-European customer, the USA was ranked ninth with less than one per cent. By joining the Common Market for Southern and Eastern Africa (COMESA), Tunisia aims to develop new markets. According to the Ministry of Commerce, bilateral talks are underway with several African countries to provide duty-free market access for Tunisian textiles.

Are Chinese investors discovering Tunisia as a location?
In addition to the relations with the African continent, relations with China could also change in the medium term. At the China-Africa Cooperation Forum held in Beijing in September 2018, Chinese textile companies expressed their interest in Tunisia as a production location. As wages have increased in China in the meantime, a relocation of production to certain sectors of the textile industry could prove useful for the European market.

Exports already increased in 2017. The trend seems to continue in 2018. In 2016 exports were USD 2.9 billion, in 2017 USD 3 billion (a significant increase due to the Dinar's decline in exchange rates (7 billion tD against tD 8.4 billion). According to the first announcements, exports to Europe in the first months of 2018 are expected to have increased again by 3.5 percent compared to 2017. Improving transport and customs clearance should be important for the further development of the textile sector. Especially the companies producing purely for export express this again and again. The textile sector in particular is dependent on short delivery times.

Meanwhile, FTTH is also working to improve the competitive position of Tunisian textile companies on their home market. This applies, for example, to the imports of used clothing for which stricter controls are being desired.

Tunisian imports of machinery, apparatus and equipment for the textile and leather industries and parts thereof (SITC 724; in USD million)
Origin 2015 2016 2017
Total 68.8 67.0 67.3
Italy 15.8 13.7 17.9
China 20.5 12.4 10.6
France   6.5   4.0   7.4
Germany   5.0   6.3   7.2

Note: Thailand was the third largest supplier in 2016, but fell behind in 2017. The table shows the four most important suppliers in 2017
Source: UN Comtrade

In addition to production expansions by German companies, German suppliers could also benefit if the recovery and, above all, structural changes will continue. While total imports of textile and leather machinery fell slightly from around USD 70 million to USD 67 million between 2015 and 2017, German deliveries increased from USD 5 million to USD 7.2 million. (JPS)

Further information on the Chinese commitment in Tunisia can be found online (German only): Link

 

More information:
Tunesia GTAI
Source:

Peter Schmitz, Germany Trade & Invest www.gtai.de

02.01.2018

THAILAND'S TEXTILE INDUSTRY ON NEW PATHS

  • Good chances for synthetic fibers and functional textiles

Bangkok (GTAI) - Thailand's textile industry is in transition and is increasingly positioning itself in new markets with higher added value. Synthetic fibers became an important foothold on the basis of innovative raw materials, while functional textiles are grateful to customers in a dozen sectors. In addition, there is the traditional silk craft, which can be marketed by international design and attractive fashion shows - and this at top prices.

  • Good chances for synthetic fibers and functional textiles

Bangkok (GTAI) - Thailand's textile industry is in transition and is increasingly positioning itself in new markets with higher added value. Synthetic fibers became an important foothold on the basis of innovative raw materials, while functional textiles are grateful to customers in a dozen sectors. In addition, there is the traditional silk craft, which can be marketed by international design and attractive fashion shows - and this at top prices.

The Thai textile industry is changing. As a part of the long-term national development strategy “Thailand 4.0” , new technologies are designed to help innovative products breakthrough in key emerging markets, backed by concerted efforts in design, fashion and marketing. The industrial foundation ensures the availability of a complete value chain from fiber production, yarn spinning, fabric weaving and processing to the production of clothing.
The long-term strategy has been outlined by the Thailand Textile Institute (THTI) in its "Thailand Textile and Fashion Industries Development Strategy 2015-2030". Three phases are planned from the regional center for textile and fashion retail, to the development of creative products for international brands, and finally the breakthrough as the global market leader in fashion design, including Thai components. The concrete catalog of measures includes an industrial fashion zone, a pilot fiber plant, a development center for yarn, fabrics and fashion products as well as a regional fashion academy.

Broad spectrum for innovations
A diversified petrochemical industry with high-quality downstream products provides a rich foundation for a wide variety of synthetic fibers. The main products are polyester, nylon, rayon and acrylic polymers. The range of applications is quite broad, including apparel, medical technique, hygiene and automotive manufacturing. For polyester, Thailand ranks ninth in the world with an annual production of 621,000 tons, the larger producers include Indorama Polyester, Teijin Polyester or Thai Toray.

Increased research and development efforts with both artificial and natural textile fibers are paving the way for functional textiles. There are a dozen applications in this broad future market: Agrotex, Mobiltex, Medtex, Hometex, Oekotex, Packtex, Buildtex, Clothtex, Indutex, Geotex, Protex and Sportex. The leaders in this branch are companies such as Asahi Kasei, Perma, Saha Seiren, PJ Garment or TP Corporation. Thailand also wants to play an active role in shaping the future market of "smart fabrics" - such as fabrics with UV protection or antibacterial and fire-resistant properties.

Renaissance of the silk
On elegant paths also the traditional over generations grown art of silk crafts is moving. Thanks to the rich raw material base, the kingdom is considered to be the world's fourth largest silk producer. In the preference of visitors from abroad, silk products are at the eighth place in the souvenir statistics 2015 with USD 149 mio.
The origins of silk were characterized by the craftsmanship weaving with regional origin characteristics such as at the Lumphun Broocade Thai Silk, the Phu Thai Praewa Silk or the Surin Hole Silk. The change to innovative products took place with the growing demands of customers. New technologies produced goods of higher value, which were also became promoted with new stronger marketing ideas.

Jim Thompson and Passaya are considered two major pioneers of world-class luxury silk brands. Jim Thompson generates USD 72 mio thanks to modern design and premium products. Passaya won international awards for outstanding innovations in design as well as in the production process. Public support has been provided by promotional events such as "Proud Pastra", which recently completed USD 1.5 mio  in trade surplus. The Ministry of Commerce also intends to establish a silk center in the northeastern Korat under the state-sponsored so-called OTOP scheme (One Tambon One Product).

The entire industry has currently  4,700 textile and garment manufacturers with over 500,000 workers, including 730 textile companies for technical textiles. The export value amounted to USD 6.45 billion in 2016, which represented about 3 percent of total exports. The national retail sector recorded steady growth rates averaging 3.5 percent per year over the period 2011-2016.

In addition to production, Thailand also tries to profile itself as a fashion hub for regional and international fashion shows. The most important events are the "Bangkok International Couture Fashion Week", "Elle Bangkok Fashion Week" and the "Bangkok International Fashion Fair". The first national designer brands have already made their debuts on the catwalk, such as Sretsis, Naraya, Dry Clean Only or Disaya. Sretsis, founded by three sisters, became successfully supported by some big names such as Beyoncé, Paris Hilton, January Jones and Zooey Deschanel.

More information:
Thailand
Source:

Waldemar Duscha, www.gtai.de

21.11.2017

ITALY'S LEADING TRADE FAIRS ARE GAINING IMPORTANCE AGAIN

  • Rising numbers of visitors and exhibitors
  • Internationalization is progressing 
Milan (GTAI) - The Italian exhibition companies are emerging stronger from the economic crisis in the country: acquisitions and mergers have brought consolidation to the sector.in addition there is an increased internationalization of leading companies. The major trade fairs are again being better visited, the number of exhibitors is increasing. Italy is one of the leading trade fair locations in Europe, especially in the fashion, engineering, furniture and food sectors. 
 
More than half of the Italian exhibition companies reported that the number of exhibitors and visitors increased in the second quarter of 2017 compared to the same period of the previous year.
  • Rising numbers of visitors and exhibitors
  • Internationalization is progressing 
Milan (GTAI) - The Italian exhibition companies are emerging stronger from the economic crisis in the country: acquisitions and mergers have brought consolidation to the sector.in addition there is an increased internationalization of leading companies. The major trade fairs are again being better visited, the number of exhibitors is increasing. Italy is one of the leading trade fair locations in Europe, especially in the fashion, engineering, furniture and food sectors. 
 
More than half of the Italian exhibition companies reported that the number of exhibitors and visitors increased in the second quarter of 2017 compared to the same period of the previous year. This is the result of the latest survey by the Italian trade fair association Associazione Esposizioni e Fiere italiane (AEFI). Compared to the whole year, the development seems to be less positive, in 2016 significantly fewer customers attended exhibitions than in 2015. The main reason for this, however, is the World Expo in Milan, which attracted more than 21 million visitors in 2015.
 
According to the AEFI survey, more and more visitors and exhibitors from non-EU countries are coming to the fairs in Italy. The highly specialized, internationally oriented trade fairs in the fields of food and wine, tourism, fashion and cosmetics, furniture and design as well as mechanical engineering are particularly well-frequented.
 
Another trend is the increasing internationalization of the Italian trade fair landscape with the number of foreign exhibitors rising again in 2016, their share is amounting to 34 percent. One reason for this development is the fact that the number of Italian exhibitors fell during the years of the economic crisis from 2009 to 2015. At the same time, the Italian fair exhibitors are focusing on the internationalization of the offer; in concrete terms they are setting up subsidiaries and joint ventures abroad. Last but not least, the Italian Government encourages the participation of small and medium-sized enterprises in trade fairs abroad, relying on joint stands and subsidies.
 
Developments of fairs in Italy *)
  2014 2015 2016
Number of exhibitions 54 57 56
Exhibition space (Mio. sqm) 1,9 1,6 1,6
Number of exhibitors 39,640 35,635 39,690
.. from abroad 12,610 12,601 13,379
Number of visitors 3,201,234 3,017,166 2,732,838
.. from abroad 779,096 805,960 551,013

*) Members of the Federation Comitato Fiere Industria

Source: Comitato Fiere Industria (CFI)
 
Consolidation of exhibition companies offers opportunities
The Italian exhibition companies have developed differently in recent years. Large exhibition centers such as Milan, Verona, Bologna and Parma held up better than second-tier locations in terms of sales. The stronger international presence of the companies has a positive Impact.
 
The largest trade fair company in Italy, Milan Trade Fair, has founded several joint ventures abroad in recent years. In India and China Fiera Milano is cooperating with the Hanover Fair. In October 2017, Messe Düsseldorf announced a cooperation between the Düsseldorf-based Interpack and Ipack-Ima in Milan, Europe's two largest packaging and packaging-machine trade fairs. At the same time, Milan Trade Fair is retracing its activities in Brazil, South Africa, Russia and Thailand, due to the economic situation in these countries. In total, the Milan Trade Fair achieved sales of EUR 221 mio 2016, EUR 7 of which abroad. Since many years, however, the business has been in deficit. In 2016 the losses totaled to EUR 23 mio ros. In addition to the difficult financial situation, the fair had to cope with a (financial) scandal that affected the infiltration of a subsidiary by the mafia. Only in 2015  the company - in the context of the Expo 2015 – wrote black figures.
 
In 2016 the exhibition companies of Rimini (important in the areas of environment, tourism, and transport) and Vicenza (mainly in the area of gold and jewelry) are merged to the Exhibition Group (IEG). The group generated in the report-year sales of EUR 125 mio. However, this meant that it was not able to displace the Bologna trade fair - measured in terms of sales - from second place among the Italian suppliers. The Bologna Fair, which is also responsible for the exhibitions in Modena and Ferrara, reported sales of EUR 132 mio and a profit of more than EUR mio in 2016. IEG and Bologna Fair are expanding their business in Asia and especially in China.
 
The smaller exhibition companies have felt the long economic downturn in Italy. The fair in Brescia has gone bankrupty, it had to become rescued in Reggio Emilia by the provincial administration. One of the former most important fairs in southern Italy, the Fiera del Levante in Puglia, lost its importance during the crisis years. The main reason for the consolidation of the trade fair sector is the oversupply of events in Italy. More than twice as many trade fairs are organized here as in Germany.
 
An international trade fair overview is offered by the Exhibition and Trade Fair Committee of German Business (AUMA). Information about the foreign fair programs of the federal and states can thus be obtained here (http://www.auma.de).
 
Contact
Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e.V. (AUMA)
Exhibition and Fair Committee of German Business e.V.
Littenstraße 9
10179 Berlin
POB 02 12 81
10124 Berlin
T +49 (0)30 240 00-0
F +49 (0)30 240 00-330
info@auma.de
http://www.auma.de

Comitato Fiere Industria (Industriemesse)
Via Pantano, 2
20122 Milan, Italy
T +39 (0)2 720 002 81
info@cfionline.net
http://www.cfionline.net

Associazione Esposizioni e Fiere italiane (Italian Association of Fairs and Exhibitions)
Via Emilia, 155
47900 Rimini, Italy
T+39 (0)541 744 230
info@aefi.it
http://www.aefi.it
More information:
Fairs Italy
Source:

Robert Scheid, www.gtai.de

Messe Frankfurt Exhibition GmbH
15.08.2017

Home Textiles Sourcing Expo showcases 158 international exhibitors

  • Exhibitors from 9 countries showcased products across 6 categories: upholstery, bed, bathroom, table, window and floor
  • Summer 2017 Seminar Series highlights include home furnishings color trends, sustainability and post-consumer recycling, and appealing to the millennial shopper

The 8th edition of Home Textiles Sourcing Expo opened its show floor to exhibitors and buyers alike on Monday July 17, 2017. As a long-term joint venture partnership between Messe Frankfurt and CCPIT-TEX, the show is the only trade event in North America to focus solely on home textiles and finished soft goods for all home applications.

  • Exhibitors from 9 countries showcased products across 6 categories: upholstery, bed, bathroom, table, window and floor
  • Summer 2017 Seminar Series highlights include home furnishings color trends, sustainability and post-consumer recycling, and appealing to the millennial shopper

The 8th edition of Home Textiles Sourcing Expo opened its show floor to exhibitors and buyers alike on Monday July 17, 2017. As a long-term joint venture partnership between Messe Frankfurt and CCPIT-TEX, the show is the only trade event in North America to focus solely on home textiles and finished soft goods for all home applications.

Over the last eight years, Home Textiles Sourcing Expo has become a go-to event for manufacturers, retailers, jobbers, converters, contract specifiers and designers searching for the perfect fabric or manufacturing resources for their next home collection. This July’s edition showcased home products in six categories, including upholstery, bed, bathroom, table, window and floor.
 
Home Textiles Sourcing Expo Summer 2017 featured 158 exhibitors representing 9 countries, making this edition the most globally diverse group in show history. Countries represented included USA, Taiwan, Thailand, Korea, Bangladesh and more. Dedicated pavilions included the Handloom Export Promotion Council (HEPC)-sponsored India pavilion, the Pakistan pavilion featuring 8 suppliers, and the always popular Turkey pavilion. The Suzhou China pavilion also made its debut on the show floor with suppliers specializing in quality silk bedding and home textiles.

High-quality cotton, kitchen textiles, premium bedding and luxury bath textiles were also to be found among July 2017 exhibitor product offerings. “The Summer 2017 edition of Home Textiles Sourcing Expo was the most diverse showing of exhibitors in the history of the show from both a product and sourcing destination perspective”, said Jennifer Bacon, Show Director. “Our attendees were able to source quality textiles and finished goods from both established and emerging sourcing destinations. The access our show gives buyers to products in almost every home category – bedding, bath, floor, upholstery and more – is hard to find elsewhere. “

Once again taking place alongside Texworld USA and Apparel Sourcing USA, as well as the debut edition of Avanprint USA, the Summer 2017 edition of Home Textiles Sourcing Expo ultimately welcomed a diverse group of visitors from 45 countries. Together the four co-located shows welcomed a record-breaking number of visitors from a combined 72 different countries, making the Summer 2017 shows the most well attended in show history.
   
Texworld USA Seminar Series, organized by Lenzing Innovation, cater to home furnishings and home goods industry with timely topics
The Lenzing Innovation seminar series once again proved to be a big draw for Home Textiles Sourcing Expo attendees. Several home trendfocused seminars catered specifically to the home market and spoke directly to issues that the industry is facing.

Home-industry focused seminars included:
INSPIRING AND EXPRESSING COLOR: DEFINING THE ESSENTIAL TRENDS FOR HOME FURNISHINGS 2018
Laurie Pressman, Vice President - Pantone Color Institute
Color palettes for 2018 break free from traditional thinking. Colors are revitalized, hues are mixed in novel combinations and new color directions instantly and effectively express a fresh approach. While commerciality is still critical, taking a more unique approach to color will help you stand out from the mainstream. Colors range from classic arrangements through to fully saturated, punchy narratives all the while leading to newer and more unique color expressions.

BREATHE EASIER: ASTHMA AND ALLERGY-FRIENDLY TEXTILES
Dr. John McKeon, Co-Founder and Chief Executive Officer - Allergy Standards
Asthma and allergies strike one-in-four Americans, that’s 60 million people who spend an estimated $10 billion a year on products marketed to this group! But claims made by companies today can’t be verified because there is little or no governing regulation. What can companies do to capture a piece of this growing market?    

APPEALING TO THE MILLENNIAL SHOPPER: WHAT HOME TEXTILE RETAILERS ARE DOING TO CAPTURE THIS CRITICAL DEMOGRAPHIC
Jennifer Marks,  Editor-In-Chief - Home & Textiles Today Magazine
Moderator - Nina Nadash, Home Textile Manager (Americas) - Lenzing Fibers, Inc.

Despite the fact that Millennials are coming of age in one of the most frenetic economic climates in the past century, research shows almost 3 out of 4 are willing to pay extra for sustainable offerings. Marketers of products and services committed to positive social and environmental impact need to ensure they are communicating their brand message in a way that builds confidence with this critical consumer demographic. Jennifer Marks, Editor-in-Chief of Home & Textiles Today will be on hand to give her perspective on the Millennial market, highlighting the importance of matching your brand message to the personal values of this important consumer group.

 

CHINA'S TEXTILE INDUSTRY CONTINUES TO AUTOMATE © Carola Langer / pixelio.de
11.07.2017

CHINA'S TEXTILE INDUSTRY CONTINUES TO AUTOMATE

  • Japan replaces Germany as the most important supplier of textile machines
  • Digitization is the trend of the future

Beijing (GTAI) - China, the largest apparel export apparel nation, is losing international market share due to rising personnel costs. The companies react with increased automation and production dis-placements. While imports of textile machines from Japan are gro-wing, deliveries from Germany are falling above average. The next wave of modernization will involve more digitization.

  • Japan replaces Germany as the most important supplier of textile machines
  • Digitization is the trend of the future

Beijing (GTAI) - China, the largest apparel export apparel nation, is losing international market share due to rising personnel costs. The companies react with increased automation and production dis-placements. While imports of textile machines from Japan are gro-wing, deliveries from Germany are falling above average. The next wave of modernization will involve more digitization.

Internationally, the PRC is by far the largest exportation nation of clothing. According to UN Comtrade after decades of ascent the peak seems to have crossed in 2014 with a record share of global clothing exports of 39.3%. Since then things are developing slowly but continuously downwards. In 2016, the Chinese share was estimated to be 37.1% (compared to 3.8% in Germany).  China loses market shares particular in favor of ASEAN countries such as Vietnam, Bangladesh or India. 

Export of clothing by country (SITC 84, export in USD million, share of world exports in %)
  2008 Share 2014 Share 2015 Share 2016 Share
World export1) 380,000 100 469,000 100 454,000 100 430,000 100
.PR China 120,405 31.7 186,614 39.3 174,702 39.3 159,645 37.1
.ASEAN, thereof: 26,410 7.0 39,928 8.4 40,859 9.0 n.a. -
.Vietnam 8,724 2.3 20,174 4.3 21,948 4.8 n.a. -
.Bangladesch2) 12,035 3.2 24,584 5.2 26,603 5.9 29,540 6.9
.India 10,986 2.9 17,650 3.7 18,168 4.0 17,932 4.2
.Germany 18,183 4.8 20,349 4.3 17,382 3.8 16,400 3.8

1) from 2014 estimation of world export; 2) based on information provided by partner countries; Source: UN Comtrade

Domestic textile machine manufacturers catching up

In fact, the Chinese textile industry is under considerable pressure because of the increase in personnel expenses. According to a Euromonitor study, the hourly wages of Chinese workers tripled between 2005 and 2016 from USD 1.20 to USD 3.60. Thus the People's Republic not only left classic emerging countries like Thailand ( USD 2.20 ) or Mexico (USD 2.20) behind  - not to mention USD 0.70 in India - but is already approaching individual European countries like Portugal (USD 4,50).

More information (in German) on wages and salary costs in China can be found at:
http://www.gtai.de/GTAI/Navigation/DE/Trade/Maerkte/Geschaeftspraxis/lohn-und-lohnnebenkosten,t=lohn-und-lohnnebenkosten--vr-china,did=1718070.html

Many companies face the challenge by greater automation. The Chinese textile companies can increasingly rely on textile machinery made in the country itself. While in 2016, according to official statistics, investments in the sector rose by 8.5% year on year to Yuan 1,142.4 billion (RMB, around USD 172 billion, 1 USD =6.642 RMB, annual average price in 2016), imports of textile machinery fell by 12.5% to USD 2.8 billion. However, there are no statistics on the extent to which sales are distributed by purely local companies or to those with a foreign background.

The fact is that, for example, German textile machine manufacturers have invested heavily locally in recent years in order for being able to meet the needs of their local customers. Against this backdrop, Germany was still able to defend its top spot with an import share of 29.5% against Japan in 2016, but had to cope with a strong minus of 30.6%, while the Japanese increased by 5.8%. Italy, ranked third and the most important Europe an competitor recorded a drop of 16.1%.

Textile machinery imports in the PRC by selected countries
(in USD millions, year-on-year change and share 2016 in %)
  2012 2013 2014 2015 2016 Change Share
Total, thereof: 4,518.0 4,477.3 4,209.6 3,246.8 2,84.,9 -12.5 100.0
.Germany 1,499.5 1,330.1 1,435.0 1,209.5 839.5 -30.6 29.5
.Japan 1,327.3 1,357.8 1,281.4 721.5 763.3 5.8 26.9
.Italy  479.5 416.7 435.2 407.1 341.6 -16.1 12.0
.Taiwan 189.9 233.6 227.5 207.2 186.9 -9.8 6.6
.Belgium 126.6 211.6 118.5 133.0 123.3 -7.3 4.3

Source: China Customs, GTAI calculation

In the current year 2017, however, the Japanese seem to take the rank of the competitor Germany with an increase of 51% in the first four months. The overall textile machinery import grew by a strong 19.7% after the weak previous year before. Import from Germany however did not benefit from this and fell by 8.9%. As a result the German share of machinery supply decreased from 29.5% (2016 as a whole) to 25.0% in the first four months of 2017, while Japanese companies increased their share from 26.9% to 31.9%.

Recent import development for textile machinery in 2017, in USD million, changes against last year and share in %
  Januar bis April 2017 Change  Share
Total, thereof: 1,131.0 19.7 100.0
.Japan 360.4 51.6 31.9
.Germany 282.9 -8.9 25.0
.Italy 130.1 16.8 11.5
.Taiwan 65.4 17.4 5.8
.Belgium 65.3 25.2 5.8

Source: China Customs, GTAI calculations

Production shift continues

Many Chinese textile companies are also thinking about a dislocation production - either to cheaper foreign countries or to the more favorable Chinese hinterland. In 2016, the Autonomous Region of Xinjiang became the main destination for new settlements in the western part of the People's Republic. On average, two new textile factories were opened every day in Xinjiang.

The regional textile industry office in Xinjiang is expecting an even greater run for 2017, thanks to massive political and financial support. Many jobs however are not created there. On-site visitors report about state-of-the-art facilities operated by only a few specialists. The political message is clear: Chinese textile production should remain in the country, be of a higher quality and, if necessary, be reoriented in the direction of technical textiles.However, at least private fashion manufacturers are skeptical about whether the politically favored "Go-West" actually pays for them. Because there too, wages are likely to rise sooner or later, according to the justified Apprehension.

The fact that Vietnam, Bangladesh, South Korea and Cambodia have entered the league of important PRC purchasing countries within a few years is a result not least of the fact that Chinese (and other) manufacturers already have dislocated production capacities. They return their products from there for sale to China.Nevertheless, the very large displacement wave so far has not yet happened. In fact, certain limits are imposed on the shift, since the target countries often encounter their capacity limits. Added to this is the extraordinary advantageous network of the various production stages in China: from cotton harvesting to textile processing and final finishing.

Future theme digitization As part of the country-wide "Made in China 2025" strategy, the textile industry is trying to exploit the many and new opened possibilities of digitization. In view of the increasing individualization of consumption, more machines will probably be required in the future, which are, for example, able to knit sweaters according to the size, color and pattern of the individual customer. In principle, intelligent networking of production, real shops and e-commerce are seen as the challenge of the future.