From the Sector

The partnership between Filo and C.L.A.S.S., the international eco-hub founded by Giusy Bettoni, is renewed once again .
 
At the 63rd edition of Filo, “Sustainability from A to Z” — the service created by Filo in collaboration with C.L.A.S.S. and aimed at companies that want to navigate the complex world of sustainability — chooses to focus its showcase on the concept of responsible innovation and the means to expand its knowledge through technical insights, case histories, and direct testimonies. The ultimate goal, shared by Filo and C.L.A.S.S., is to support the industry and the market in making conscious choices that align with the evolving market landscape. In this regard, the proposals that C.L.A.S.S. brings to Filo as part of “Sustainability from A to Z” are closely linked to the debates and discussions taking place in the “Dialoghi di Confronto”, since they provide an additional opportunity for further insight.
 
In the space dedicated to C.L.A.S.S. at the 63rd edition of Filo, projects and solutions implemented by organizations and companies selected by C.L.A.S.S. will be showcased. This season, the focus will be on “green chemistry” and the role of “advanced” natural fibers, particularly in relation to cotton and linen. For the two fibers, companies have often adopted comprehensive innovation strategies, leading to what we define as “advanced” productions, where traceability processes have become an essential requirement.
 
In the C.L.A.S.S. space at Filo63, Cotton is represented by Supima®, a high-quality cotton grown in the United States, accounting for less than 1% of global cotton production. What makes it special compared to other types of cotton is its extra-long staple, which provides superior strength, softness, and long-lasting colour retention. To ensure the authenticity and traceability of its cotton, Supima® has introduced the AQRe™ Project (Authenticated Quality and Responsible Engagement). This cutting-edge system replaces the previous licensing program, offering a blockchain-based digital platform in collaboration with TextileGenesis™, allowing real-time monitoring of the entire supply chain. Additionally, Supima® partners with Oritain™ to conduct forensic testing, verifying the cotton’s origin at every stage of production. This advanced combination of technologies guarantees that every product bearing the SUPIMA® brand is made from high-quality American-grown cotton, meeting the market’s increasing demand for transparency and sustainability.
 
Regarding Linen, the Alliance for European Flax-Linen & Hemp will be present, the European agro-industrial organization that brings together all actors in the European Flax and Hemp supply chain starting from its fields origin.  2025 is the year of acceleration its sustainable transformation trajectory from the field to the finished product. New developments to be seen:  

• Evolution of its Flax- Linen certifications  
• Launch of a new digital Flax-Linen traceability platform: Flax-Linen traceability platform. European Certified fibres to Retaildeveloped in cooperation with   TextileGenesis - Lectra and set to launch in May 2025. This innovative blockchain-based digital tool enables tracking at every stage of production, ensuring authenticity and full transparency throughout the entire supply chain
• Publication of datasets and development of a specific B2B tool for calculating environmental footprint
• Scientific validation of the functional properties of Flax-Linen
• New Flax-Linen & Hemp sourcing platform for innovative materials and textile & technical solutions

At the C.L.A.S.S. space an Italian story about “green chemistry” will showcase featuring REVECOL® by ERCA Textile Chemical Solutions. REVECOL ® is a revolutionary 100% Made in Italy innovation that utilizes critical waste materials, such as exhausted vegetable cooking oil, transforming it into a next-generation line of safe, certified, high-performance, and competitive chemical auxiliaries designed for the entire textile industry. This unique approach allows for a CO₂ emissions reduction of up to 72% compared to traditional chemistry, setting a new industry standard. The range includes 18 auxiliaries certified according to GRS, RCS, ZDHC, bluesign®, and GOTS, ensuring high performance with a reduced environmental impact. REVECOL® is the missing certified end-to-end element that can drive sustainability, circularity, and performance in the fashion creation process, meeting the needs of a market increasingly focused on traceability and environmental responsibility.
 
Throughout Filo63, the C.L.A.S.S. team will be available to explore these innovations in depth with companies and professionals eager to gain insight into the three pioneering realities redefining sustainability, traceability, and innovation in the textile sector.

Authentico® by Schneider Group as a brand stands for a complete, transparent, verified, traceable, ethical and high-quality wool supply chain – from farm to garment. It aims to be recognised as the global brand that enables the fashion industry, together with end-consumers, to choose new levels of premium quality comprising fully traceable and responsible wool, in compliance with a carefully structured approach that verifies, traces and brands the sourcing and manufacturing processes throughout the whole supply chain. Authentico® is based on the Schneider Group global certified network.

For the second year Authentico® by Schneider Group attends the Textile Exchange Conference, that will be held on October 28-31 at Pasadena Convention Center, CA.
The Conference will be an opportunity to discover the Authentico® by Schneider Group brand story together with a selection of the first Authentico® fabric collections in partnership with Marzotto Group.

The partnership with Marzotto, launched during the July edition of Milano Unica, has the goal of guaranteeing a complete, transparent, ethical and high-quality supply chain for wool fabrics where style and quality are supported by the responsible production and innovation of two consolidated groups that combine a long tradition of savoir faire with the name “Marzotto” and the know-how of the Schneider Group and its brand Authentico® with the increasingly pressing need to guarantee traceability and ethics along the entire supply chain, in order to add value to value.

The result of Marzotto Group joining Authentico® was the beginning of a journey for various wool mills in the group like Fratelli Tallia di Delfino, Guabello|1815, Marzotto Fabrics, Marlane and the women’s divisions Opera Piemontese and Estethia G. B. Conte, which began during Milano Unica and continues at the Textile Exchange Conference.

The Schneider Group officially launches Authentico® by Schneider Group, a brand that stands for a transparent, verified, traceable, ethical and high-quality wool supply chain. It aims to be recognised as a global brand that enables the fashion industry, together with end-consumers, to choose new levels of premium quality comprising fully traceable and responsible wool, in compliance with a carefully structured approach that verifies, traces and brands the sourcing and manufacturing processes throughout the whole supply chain. Authentico® is based on the Schneider Group global certified network.

To achieve these goals, the Schneider Group has created the Authentico® Verification System, a simple and reliable way to provide criteria and guidelines for all Authentico® supply chain partners including:

• Authentico® Integrity Scheme, best practices for growers’ implementation at farm level. Animal welfare is at the heart of the Authentico® Integrity scheme, together with being mulesing-free, in accordance with The Five Domains. But the scheme goes further and encompasses also land and pasture management and social responsibility. The wool is sourced from carefully selected and highly committed growers, who apply best practices and choose to subscribe to the dedicated Authentico® platform. The selected fibres are processed into tops in the Schneider Group’s own mills located on several continents, which are directly operated and fully certified.
• Authentico® Brand Guidelines, for all other supply chain players (from spinners, weavers and knitters to garment makers, brands and retailers), that include precise criteria set by the Schneider Group to ensure alignment with Authentico® brand values.

In addition, the Schneider Group incorporates the traceability platform TextileGenesis™ within its Authentico® Verification System, to digitally track all incoming and outgoing wool.

The group has developed a marketing & communication plan to support its Authentico® brand. Upcoming events where Authentico® will be featured are: Pitti Filati in June, Milano Unica in July, the Natural Fibre Connect (NFC) in Biella in mid-September and the Textile Exchange Conference at the end of October in Pasadena.

The project "A Dress For Venice" get on the Red Carpet at the Venice Film Festival to advocate for sustainability. September 7th, actress Margot Sikabonyi will wear a dress from the collection designed by conscious designer Tiziano Guardini, illustrated by artist Jacopo Ascari, and produced by Martina Vidal Venezia, with the following materials:

• Bemberg™: The innovative and biodegradable fiber from the Japanese company Asahi Kasei.
• Burano lace: Produced by the historic Martina Vidal Venezia for four generations.

"Returning to Venice and experiencing the emotions of this place and the artists who have enriched it is exhilarating," says Tiziano Guardini. "It's a work based on volumes, shapes, three-dimensionality, colours and materials research… from Mariano Fortuny to the Ottoman Empire's Turcherie."

Illustrator Ascari adds, "I started with a careful study of the works of Canaletto, Guardi and Bellotto, masterpieces of Eighteenth-Century Vedutismo. I portrayed new perspectives on the city's splendour, enhanced by Guardini's vibrant shapes and color choices."

On Thursday, September 7th, at 12:30, in the Veneto Region's room at the Hotel Excelsior on Lido, Elena Donazzan, Councilor for Education, Training, Employment, and Equal Opportunities, will present the project alongside its creators Laura Scarpa and Lorenzo Cinotti of Venezia da Vivere, designer Tiziano Guardini, artist Jacopo Ascari, and actress Margot Sikabonyi.

"We conceived A Dress For Venice for Homo Faber in 2019, to celebrate Venice's 1600 years of craftsmanship," explains Laura Scarpa. "This year, the research extends to sustainable innovation thanks to an international team of designers, artisans and companies," continues Lorenzo Cinotti.

The project reaffirms Venice's role as an international laboratory to reflect on the planet's future. "A Dress For Venice" is a limited-edition collection realized with the support of a network of companies identified by the Tavolo Veneto della Moda (Confartigianato, CNA, Confindustria, Confesercenti and Confcommercio of Veneto), the global platform C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), the partnership of Camera Buyer Italia and the media partnership of The Italian Rêve.

The presentation of the collection to buyers will take place at the Marina Guidi showroom in mid-September, while it will have its dedicated exhibition on Friday, October 20th, during the Venice Fashion Week.

"A Dress for Venice" is endorsed by the Comune di Venezia, the Regione del Veneto, and Homo Faber - Fondazione Cologni dei Mestieri d’Arte, which promotes worldwide high craftsmanship and savoir-faire.

Partners in the project Infinity srl and Tessitura Grisotto, renowned Italian textile manufacturers who expertly craft Bemberg™ fiber into exquisite fabrics. Creazioni Digitali, a specialized company in sublimation digital printing, carries out the prints on Bemberg™ textiles with its unique project GreenDrop; with inks that reduces the water consumption.

Other partners include Marina Iremonger, Camera Buyer Italia, and the Tavolo Veneto della Moda, representing Confartigianato, CNA, Confindustria, Confcommercio, and Confesercenti.

C.L.A.S.S. Eco Hub has selected the winner of C.L.A.S.S. ICON Award 2022, the annual contest with the aim of sponsoring a visionary creative who is able to combine design, responsibility, innovation and communication. Receiving the third edition of the eye-turning award is FROY Club, an experimental and responsible fashion project born in 2018 by designer Arman Avetikyan.

Froy is rooted in Armenian culture and by mixes high quality materials and yarns. Working with a sustainable ethic, Froy reconciles traditional know how and innovative techniques to create hybrid, versatile and speaking surfaces. The brand uses Italian certified fabrics and yarns that meet European standards, selecting natural materials to create high-quality products with a circular life. Froy also chooses GOTS, FSC and OEKO-TEX certified fabrics and yarns in order to support a clear production chain.

By receiving two thousand euros for sourcing purposes, smart consultancy support and communication aid from the C.L.A.S.S. team, plus assistance to the brand in commercial activities, a physical stand in the WHITE Show and a dedicated brand page on Renoon powered by C.L.A.S.S. partners; Froy will have the opportunity to upgrade its efforts in terms of responsibility and innovation, while sharing its conscious vision and values with a wider audience. Moreover, the Italian brand with Armenian roots will become part of the C.L.A.S.S. ICON community, joining past winners such as the high fashion Italian designer Gilberto Calzolari and the Portuguese streetwear brand Duarte

C.L.A.S.S. has taken another strategic step with Training, an educational offer made of three moments aimed at sharing valuable and practical information concerning three main areas of sustainable development. Training will be adding value to the Smart Academy offer by C.L.A.S.S., a program of events and conferences, lectures or customized training services, united by an important goal: to educate, raise awareness and inspire professionals, students and even consumers with an eye to the values of responsibility.

There are three trainings offered:

1. Introduction to a new generation of fashion
   C.L.A.S.S. team will introduce and explain the new generation of value-driven fashion where the fusion of design, innovation, communication and responsibility shapes an informed and competitive business, able to play both at an economic and social level. Since 2007, at the base of our philosophy is a formula: Virtuous Fashion, the one with the capital F, is the product of an integration of design (D), innovation (I), sustainability (S) and communication (C). In brief: F = D x I x S x C.
    
2. Introduction to Smart Ingredients
   What is a responsible material? How to source responsibly? Which are the latest smart ingredients that can enrich with new generation fashion collections?
   During the session participant will be guided through materials available in the market, and will have the chance to have an “informed background“ of each one of the materials' journey. Conscious Choices can be made ONLY IF we have all the true full information in our hands. This training informd participant to make the best informed choice for their objectives. A simple but facts driven introduction to the key available innovative and sustainable materials: naturals, transformed and innovative where traceability, transparency, innovation, performance, responsible measurements are leading both the storymaking and the storytelling of each one of them.
    
3. Introduction to Sustainability Report
   The preparation of the company's sustainability report is a fundamental moment to define objectives, identify improvement actions, and measure its environmental and social impact. It is a job that involves the entire company team, which can transform the report into an opportunity for growth.
   The package offered by C.L.A.S.S., in collaboration with Silvia Gambi, sustainable fashion journalist and podcaster of Solo Moda Sostenibile, combines training with personalized consulting with a coaching action to guide the company team in the preparation of its sustainability report, offering the necessary support to create a document that tells about the company, its values, its commitment and also its objectives.

The winner of the IMAGINING SUSTAINABLE FASHION competition was announced during a webinar broadcast on March 30 at 4pm attended by Giusy Bettoni, CEO of C.L.A.S.S. Eco Hub, Anna Detheridge, President of Connecting Cultures, Dio Kurazawa, Founding Partner of The Bear Scouts, Stefania Ricci, Director of the Salvatore Ferragamo Museum.
 
Vishal Tolambia, 24, a graduate with an MA in Fashion Futures from the London College of Fashion and in Fashion Design from the National Institute of Fashion Technology India, is a Fashion Sustainability researcher and a multidisciplinary designer. In 2021, Vishal founded the organization Humanity-Centred Designs (HCD) with the aim of transforming "human-centred design into humanity-centred designs through sustainable practices to foster the Fashion Industry."
 
In his communication project, the "Fashion Affair" video proposes a speculative view of fashion dating - derived from dating apps - a tool to effectively evaluate brands and their products, in the form of augmented reality. The consumer is not only informed in real time about the brand and supply chain, but the app also becomes a platform for matching products based on individual sustainability goals and commitments. "Fashion Affair" also won the special social media contest open to the public among the finalists selected by the jury for being the most voted project by Instagram followers on C.L.A.S.S.' profile.
 
Vishal ranked first among the finalists selected by the international jury composed of:
- Anna Detheridge, Founder and President, Connecting Cultures
- Giusy Bettoni, CEO and Founder, C.L.A.S.S.
- Rita Airaghi, Director, Gianfranco Ferré Research Center            
- Paola Arosio, Head of New Brands & Sustainability Projects, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
- Jeanine Ballone, Managing Director, Fashion 4 Development
- Evie Evangelou, Founder and President, Fashion 4 Development
- Chiara Luisi, Sustainability Projects Coordinator, Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion)
- Sara Kozlowski, Director of Education and Sustainable Strategies, Council of Fashion Designers of America
- Dio Kurazawa, Founding Partner, The Bear Scouts
- Renata Molho, journalist and fashion writer, former editor-in-chief of L'Uomo Vogue and editor-at-large of L'Uomo Vogue, Vogue Italia, Casa Vogue
- Stefania Ricci, Director, Salvatore Ferragamo Museum.

On March 15th C.L.A.S.S. Eco Hub launched the 3^rd edition of C.L.A.S.S. ICON Award, the annual competition with the aim of sponsoring and rewarding a visionary creative who is able to combine design, responsibility, innovation and communication.

The next selected winner of the international competition for visionary fashion creatives who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public, will be chosen in accordance to the principles of the C.L.A.S.S. Manifesto of Responsible Fashion (https://www.classecohub.org/wp-content/uploads/2022/03/Copia-di-C.L.A.S.S.-ICON-MANIFESTO-2.pdf).

The prestigious reward for the game changers of fashion counts C.L.A.S.S. support at 360° degrees, from material consultancy to communication support and a partnership-like engagement in C.L.A.S.S. activities both on and off-line. This specifically includes:

• 2 coupons valued 1000 € each to source responsibly on THE SMART SHOP, the inspirational materials’ bank and samples' e-shop, that includes a premium selection of the C.L.A.S.S. Material Hub’s materials
• A consultancy session with C.L.A.S.S. TEAM: the ICON will have the chance to choose between an introduction to responsible innovation workshop or a specific session focusing on brand’s needs, for example responsible sourcing, certifications, communication.
• Full communication support in terms of press releases, social media and events organisation

C.L.A.S.S. is also happy to announce that its partners will offer an exclusively customed package of marketing and communication activities:

• Renoon is the app devoted to Responsible Shopping agglomerating thousands of ways to combine style and sustainability values may it be new, pre-loved and rental clothing. The package dedicated to C.L.A.S.S. ICON includes: a dedicated brand page on Renoon, the possibility to check and edit the description of the brand with Renoon's team and a featured article/interview on the new Renoon Library.
• IDEE BRAND PLATFORM is a company based in Milan, which provides dedicated support in all commercial activity for design and fashion brands through the various stages of their growth steps. The package dedicated to C.L.A.S.S. ICON includes the support of the brand in commercial activities for SS23 and AW23/24.
• SUSTAINABLE BRAND PLATFORM is a digital platform to measure, improve and communicate fashion brands sustainability making it simple and affordable. Through the creation of a real DIGITAL TOOLBOX SBP wants to give fashion brands all the instruments they need to obtain a global assessment of their sustainable performance. The package dedicated to C.L.A.S.S. ICON includes the Ecoscoring for brand’s sustainability and the creation of its Sustainable ID Card on Sustainable Brand Platform, as well as the use of the SBP logo, communication on social media and an interview in SBP/Magazine.
• WHITE has always been attentive to the themes of responsible fashion and alongside the new generations of designers. That’s why they decided to support the international sustainability platform C.L.A.S.S. (Creativity, Lifestyle And Sustainable Synergy) with the annual award C.L.A.S.S. ICON, which promotes awareness in new sustainability values. For this reason, WHITE offers to the winner of C.L.A.S.S. ICON: a digital space on its WSM-WHITE platform and a physical space at the next show scheduled for September.

Applications are open until 1st May.
Email to classicon@classecohub.org, with a list of information such as brand vision and objectives, sustainability values and strategy, designer profile, a photo/video story of your latest collection, and any previous award (https://www.classecohub.org/c-l-a-s-s-icon).

• C.L.A.S.S. ICON 2021 winner DUARTE returns to Milan Fashion Week launching its SEASON 2 “Eco-Street Dance” collection as a special feature at White Sustainable Milano inside the “Unveiling the fashion backstage” event

By mixing C.L.A.S.S. responsible materials, colorful prints, urban feels and artistic inspiration, the Portuguese streetwear brand creates a new style and a clear yet cool message for conscious fashion consumers
The rewarded 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style that we can name “Eco-Street Dance”. The color palette explores the dark shades of grey, cream, blue and black, with artistic pops of color of a hopeful urban culture that tears apart posters from the past and turns them into a new brighter story. 

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process. Entirely made in Japan, it comes with Compostability and Ecotoxicity Certifications verified by Innovhub-SSI, RCS, OEKO-TEX® Standard 100 and the Eco Mark certifications. The factory is ISO 14001 certified, too.

The collection will mark the return of Duarte’s cool and responsible style to Milan Fashion week and White Sustainable Milano. “We are proud to support Duarte as her style, her creations, visual communication and message are so beautiful, innovative and responsible. On top of that, her message to the consumer is so clear and easy for everybody to understand. With Duarte it is very easy to make a “conscious choice” without any sacrifice, and completely in line with the C.L.A.S.S. manifesto” says Giusy Bettoni, C.L.A.S.S. CEO & founder.

The 2021 C.L.A.S.S. Icon Award Portuguese brand Duarte is ready to presents its Fall/Winter 2022/23 collection developed in collaboration with C.L.A.S.S. Eco Hub during Milan Fashion Week. With the support of WHITE, Duarte’s creations will be featured as a special project at WSM (WHITE Sustainable Milano) platform space inside “Unveiling the fashion Backstage”, a docu-event focusing on an immersive journey into the amazing world of premium and smart supply chains that make innovative and responsible fashion wardrobes a reality.

For its second collection Duarte still counts on C.L.A.S.S. support in sourcing materials and communication activities as part of the Icon Award yearly program. The streetwear designer Ana Duarte, with the help of the Milanese hub, is back with a renewed collection that counts 40 pieces continuing the concept and the story behind the previous World Keeper: the irresistible superhero Tadao - Ana Duarte’s dog – fighting against the environmental issues created by mankind and personified as Smog Man (air pollution), Fire Man (climate change), Deforestation Man (forests destruction) and Wave Man (water overconsumption).

This time the inspiration is also Street Dance drawn directly from the city streets, with majorly unisex pieces (apart from some small specific details linked to sizes or ergonomics) and materials that both respect the planet and keep you warm. The prints drawn from ripped posters giving birth to a sort of new style named “Eco-Street Dance”.

The collection presents a selection of urban pieces for everyday superheroes, fighting against environmental issues - with a holistic approach to sustainability values thanks to the synergy with C.L.A.S.S. and its Back in the Loop area: a section dedicated to alternative and sustainable sourcing against the massive amount of materials and textiles produced that are not used and discarded by the fashion system. This is mostly powered by MAEBA International - and its ReLiveTex® fabrics - leader in selecting and repurposing premium Italian fabrics with exceptional 60 years of expertise in collecting high-quality materials from leading brands and textile manufacturers, and one of the first companies at an international level to be accredited for the UNI EN ISO 14021 certification which grants the traceability of the collected materials.

The linings complete the full sustainable picture, thanks to Bemberg™ by Asahi Kasei fabrics by Gianni Crespi Foderami. Bemberg™ is a new generation material made from the smart-tech transformation of cotton linter pre-consumer material, converted through a traceable and transparent closed loop process.