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13.10.2025

26 European business associations support EU-Mercosur Agreement

26 European business associations, representing a wide array of industries and businesses, express their full support for the swift ratification of the EU-Mercosur Partnership Agreement:

Together, the associations’ members cover a significant portion of the total trade in goods and services of over 153 billion euros in 2024 between the EU and the Mercosur region, as well as the approximately 380 billion euros of mutual investment in our two regions in 2023. In this unprecedented time when the rules-based global order is being critically undermined, this free trade agreement represents a beacon in the EU’s diversification strategy. It is therefore a critical element in ensuring the EU’s long-term competitiveness. 

By 2040, according to DG Trade’s calculations, the agreement is expected to add 77.6 billion euros to the EU GDP and 9.4 billion euros to the Mercosur GDP. At the same time, the agreement will result in a 39% increase in EU exports to Mercosur and a 17% increase in Mercosur exports to the EU. 

26 European business associations, representing a wide array of industries and businesses, express their full support for the swift ratification of the EU-Mercosur Partnership Agreement:

Together, the associations’ members cover a significant portion of the total trade in goods and services of over 153 billion euros in 2024 between the EU and the Mercosur region, as well as the approximately 380 billion euros of mutual investment in our two regions in 2023. In this unprecedented time when the rules-based global order is being critically undermined, this free trade agreement represents a beacon in the EU’s diversification strategy. It is therefore a critical element in ensuring the EU’s long-term competitiveness. 

By 2040, according to DG Trade’s calculations, the agreement is expected to add 77.6 billion euros to the EU GDP and 9.4 billion euros to the Mercosur GDP. At the same time, the agreement will result in a 39% increase in EU exports to Mercosur and a 17% increase in Mercosur exports to the EU. 

The EU-Mercosur is a modern agreement, driven by modern principles. It will deliver increased market access and improved access to resources, while preserving key sectors in European domestic markets, diversifying secure supply chains, and fostering investments for both sides. It will also help to deepen the cooperation on sustainable development, in areas such as fighting climate change, preserving biodiversity, and advancing labour and social rights. 

European businesses wholeheartedly support the EU-Mercosur Agreement and call on the Council and European Parliament to swiftly ratify the EU-Mercosur interim Trade Agreement (iTA) and the EU-Mercosur Partnership Agreement (EMPA). To this end, it is key to streamline the ratification process and to ensure timely completion and avoid procedural delays. This is a crucial opportunity for Europe which will support growth and prosperity for one-fifth of the global economy – benefiting about 750 million people. 

24.09.2025

Mammut: ‘Mountainwear Misuse’ Campain Built To Press Buttons

As technical apparel hits the streets, the mountain-focused Swiss brand Mammut is making a statement: mountain wear is for the peaks, not for the pavements! The twist? How they’re backing it up. 

Responding to the trend of overusing shell jackets, puffers, and other outdoor-engineered clothing as fashion or statement pieces, Mammut’s Fall/Winter 25/26 campaign is set to provoke debate, with ad spots already calling out “mountainwear misuse” on the streets of London. The response? The community both loves and hates it, filling comment threads with discussion over just where technical mountainwear truly belongs. 

But the campaign has only just begun. After releasing the Mission Impossible-style edit shot in London, the Mountainwear Misuse Advisory Panel (aka Mammut´s Marketing Department) returned to Switzerland to create a mockumentary skit series featuring Canadian comedian and influencer Katie Burrell as both talent and director.  

As technical apparel hits the streets, the mountain-focused Swiss brand Mammut is making a statement: mountain wear is for the peaks, not for the pavements! The twist? How they’re backing it up. 

Responding to the trend of overusing shell jackets, puffers, and other outdoor-engineered clothing as fashion or statement pieces, Mammut’s Fall/Winter 25/26 campaign is set to provoke debate, with ad spots already calling out “mountainwear misuse” on the streets of London. The response? The community both loves and hates it, filling comment threads with discussion over just where technical mountainwear truly belongs. 

But the campaign has only just begun. After releasing the Mission Impossible-style edit shot in London, the Mountainwear Misuse Advisory Panel (aka Mammut´s Marketing Department) returned to Switzerland to create a mockumentary skit series featuring Canadian comedian and influencer Katie Burrell as both talent and director.  

The creative was shot at Mammut Headquarters in Seon and in downtown Zürich. Joining Katie were renowned Mammut athletes Jakob Schubert and Lindsey Hamm, along with influencers Jannick Apitz and Tegan Phillips. 
It’s the lead-up to the final act: making it real. Mammut is pleased to add real-world mountain enthusiasts Cara Nemelka and Marius Isman to the Mountainwear Misuse Ranger team.   

The rangers will make it real by taking the newly formed team to Munich’s Oktoberfest, where puffy jackets and shells are sure to adorn the shoulders of revelers who are definitely not headed to the mountains. 

Of course, the mission to curb Mountainwear Misuse comes straight from the top — Mammut CEO Heiko Schäfer has weighed in on the topic:

“After years of exile on city sidewalks, Mammut’s mountaineering apparel is finally being liberated. Thanks to Mountainwear Rescue, down jackets and hardshells are being returned to where they truly belong: glaciers, granite, and into occasional snowstorms. Let’s face it – a hardshell jacket doesn’t dream of espresso foam; it dreams of powder snow, and Gore-Tex wasn’t invented to protect you from latte spills!” 

Source:

eyesprint communication für Mammut

engelhorn presents the redesign of the Tommy Hilfiger space Copyright: PVH Brands Germany GmbH
engelhorn presents the redesign of the Tommy Hilfiger space
17.09.2025

engelhorn and Tommy Hilfiger: New store concepts and expanded retail space

The Mannheim-based retailer engelhorn announces it has expanded its collaboration with Tommy Hilfiger, with extensive updates to the brand’s shops in the “Mode im Quadrat” department stores in Mannheim and in Viernheim. At the heart of the redesign is Tommy Hilfiger’s latest store concept, which offers contemporary brand staging in a modern, customer-focused environment.

Fabian Engelhorn, CEO of engelhorn Group, highlights the significance of the collaboration: “On our 135th anniversary, we are showcasing what has always made us strong: close and trusting cooperation with our industry partners. In a time of great challenges in retail, this solidarity is more important than ever – and we are very grateful for it. Together, we have implemented new store designs in Mannheim and in Viernheim, with the Tommy Hilfiger space as a prime example. In mid-September, our first Gridx experience world in Luxembourg will mark another milestone full of inspiration and extraordinary shopping.”

The Mannheim-based retailer engelhorn announces it has expanded its collaboration with Tommy Hilfiger, with extensive updates to the brand’s shops in the “Mode im Quadrat” department stores in Mannheim and in Viernheim. At the heart of the redesign is Tommy Hilfiger’s latest store concept, which offers contemporary brand staging in a modern, customer-focused environment.

Fabian Engelhorn, CEO of engelhorn Group, highlights the significance of the collaboration: “On our 135th anniversary, we are showcasing what has always made us strong: close and trusting cooperation with our industry partners. In a time of great challenges in retail, this solidarity is more important than ever – and we are very grateful for it. Together, we have implemented new store designs in Mannheim and in Viernheim, with the Tommy Hilfiger space as a prime example. In mid-September, our first Gridx experience world in Luxembourg will mark another milestone full of inspiration and extraordinary shopping.”

“The partnership with engelhorn is an impressive demonstration of how strong brand expertise and local retail success can go hand in hand,” emphasizes Peter Kurre, Senior Vice President, Market Leader West, PVH Europe.

At “Mode im Quadrat” in Mannheim, the Tommy Hilfiger menswear space has been expanded to nearly 165 square meters in a prime ground-floor location that is characterized by maximum visibility and brand strength. With this step, engelhorn and Tommy Hilfiger once again underline their shared vision: to stage fashion in inspiring spaces and to delight customers through quality, innovation and collaboration.

More information:
engelhorn TOMMY HILFIGER
Source:

Publik. Agentur für Kommunikation GmbH [GPRA] for engelhorn