engelhorn and Tommy Hilfiger: New store concepts and expanded retail space
The Mannheim-based retailer engelhorn announces it has expanded its collaboration with Tommy Hilfiger, with extensive updates to the brand’s shops in the “Mode im Quadrat” department stores in Mannheim and in Viernheim. At the heart of the redesign is Tommy Hilfiger’s latest store concept, which offers contemporary brand staging in a modern, customer-focused environment.
Fabian Engelhorn, CEO of engelhorn Group, highlights the significance of the collaboration: “On our 135th anniversary, we are showcasing what has always made us strong: close and trusting cooperation with our industry partners. In a time of great challenges in retail, this solidarity is more important than ever – and we are very grateful for it. Together, we have implemented new store designs in Mannheim and in Viernheim, with the Tommy Hilfiger space as a prime example. In mid-September, our first Gridx experience world in Luxembourg will mark another milestone full of inspiration and extraordinary shopping.”
“The partnership with engelhorn is an impressive demonstration of how strong brand expertise and local retail success can go hand in hand,” emphasizes Peter Kurre, Senior Vice President, Market Leader West, PVH Europe.
At “Mode im Quadrat” in Mannheim, the Tommy Hilfiger menswear space has been expanded to nearly 165 square meters in a prime ground-floor location that is characterized by maximum visibility and brand strength. With this step, engelhorn and Tommy Hilfiger once again underline their shared vision: to stage fashion in inspiring spaces and to delight customers through quality, innovation and collaboration.
Publik. Agentur für Kommunikation GmbH [GPRA] for engelhorn