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Taiwan's Textile Industry sustains its Position with Innovations Photo: Pixabay
25.09.2018

TAIWAN'S TEXTILE INDUSTRY SUSTAINS ITS POSITION WITH INNOVATIONS

  • Manufacturers rely, among others, on German Machines

Tokyo (GTAI) - When it comes to functional textiles, Taiwan belongs to the international top league. To ensure that this remains the case, industry manufacturers invest in modern equipment and innovations.

Taiwan is an important global supplier of functional textiles. The sector wants to maintain this position and expand it as much as possible. They are therefore investing in new capacities, research and development. There are good sales opportunities for suppliers of pre-products and equipment.

The demand for functional textiles is increasing in the sports, leisure and footwear industries. In other sectors, such as the automotive and medical industries, building materials and agricultural aids, these are also increasingly being used. Functional textiles are usually not recognizable as Taiwan products. Nevertheless, some of them are very visible.

  • Manufacturers rely, among others, on German Machines

Tokyo (GTAI) - When it comes to functional textiles, Taiwan belongs to the international top league. To ensure that this remains the case, industry manufacturers invest in modern equipment and innovations.

Taiwan is an important global supplier of functional textiles. The sector wants to maintain this position and expand it as much as possible. They are therefore investing in new capacities, research and development. There are good sales opportunities for suppliers of pre-products and equipment.

The demand for functional textiles is increasing in the sports, leisure and footwear industries. In other sectors, such as the automotive and medical industries, building materials and agricultural aids, these are also increasingly being used. Functional textiles are usually not recognizable as Taiwan products. Nevertheless, some of them are very visible.

For example, at least 15 out of 32 teams at the 2018 FIFA World Cup wore clothing made with textiles of Taiwanese origin for internationally renowned brand names, according to the Taiwan Industrial Development Bureau (IDB). According to the Taiwan Footwear Manufacturers Association, Taiwanese manufacturers are responsible for approximately 80 percent of all sports shoes produced worldwide.

Textile manufacturers invest
Far Eastern New Century (FENC) is one of the largest textile manufacturers on the island. Its production capacity is nowadays mainly located abroad with productions in China, Japan, the USA and Vietnam. FENC is also expanding its capacity in Taiwan. Polyester spunbonded nonwovens have been produced for the Asian market in a joint venture with Freudenberg in Germany since 1987.

Freudenberg Far Eastern Spunweb has announced that it will set up a third production line for nonwovens at the Tayuan plant, thereby increasing the existing production of 20,000 tons by 11,000 tons per year. Construction of the new production facility, which is scheduled to start operations in 2020, has now begun. The latest automated production technology is to be used. According to the company, the investments amount will approximately be at USD 43 million.

Biggest companies in the textile industry in Taiwan by sales
(in USD million; change compared to previous year in %)

Company 2016 2017 Change
Far Eastern New Century Corp. 6,679 7,157 0.,9
Formosa Taffeta Co., Ltd. 1,233 1,337 2.2
Shinkong Synthetic Fiber Corporation 1,066 1,200 6.1
Eclat Textile Co., Ltd. 759 796 -1.2
Makalot Industrial Co., Ltd. 685 735 1.2
Tainan Spinning Co., Ltd. 602 692 8.3

Source: CommonWealth Magazine, Taiwan Stock Exchange

Germany remains an important equipment supplier
Taiwan's textile manufacturers import their equipment mainly from China, Japan and Germany, with some of the machines produced in China coming from companies with Japanese, German, Italian or Taiwanese parent companies. German deliveries declined by 13.7 percent to USD 71.1 compared to 2016 million in 2017. However, Taiwan's imports from Germany increased by 24.3 percent in the first six months of 2018, exceeding deliveries from Japan at USD 42.5 million.

The fact that the import of equipment remains at a high level has to do with the fact that companies in the textile industry in Taiwan are modernizing existing plants and converting them to Industry 4.0. In addition, the number of textile manufacturers in Taiwan has increased in recent years. According to statistics from the Taiwan Federation of Textiles, the number of companies rose from 3,143 to 3,214 between 2014 and 2017.

Main suppliers of textile machinery *)
to Taiwan (USD million; change in % compared to previous year)

Supplying country 2016 2017 Change
China 108.7 111.0 2.1
Japan 97.2 97.2 0
Germany 82.5 71.1 -13.7
Italy 32.8 23.8 -27.3
Switzerland 13.6 14.1 3.6
USA 19.2 12.1 -37.2
Total 405.4 364.7 -10.0

*) HS-Codes 8444-8453; without 8450
Source: Customs Statistics, Ministry of Finance

Core functions remain in Taiwan
By contrast, the production value of the textile sector fell slightly. In local currency terms, it fell in 2017 compared with 2016 by 1.7 percent. Converted to US dollars, the production value of textiles was USD 9 billion, according to the statistics from the Ministry of Economic Affairs. The production of synthetic fibers stagnated at just under USD 3 billion in 2017.

Taiwan is home to the headquarters of the often family-run textile companies. Purchasing and marketing decisions are mainly made here, and, last but not least, research and development are carried out here too. For example, several manufacturers are currently developing smart textiles with integrated temperature control, heart and location functions.

Foreign activities are diversified
The textile manufacturers are investing predominantly in new capacities outside Taiwan. For example, FENC 2018 is expanding its capacity for PET (polyethylene terephthalate) and terephthalic acid (PTA), which among others are required for the production of synthetic fibers. Together with an Indonesian and a Mexican partner, FENC acquires two new plants of a bankrupt US company in West Virginia and Texas. Among other things, this reduces the risk of possible trade restrictions and, conversely, increases the opportunity to benefit from free trade agreements.

Vietnam is also a focus of investment. Here, most Taiwanese textile companies are in the process of establishing or expanding new capacities. FENC, Formosa Taffeta, Eclat, Makalot and several others invested in the southeast Asian tigerland several years ago. By contrast, new investments in China have become rare, primarily due to rising wage costs.

 

More information:
Taiwan
Source:

Jürgen Maurer, Germany Trade & Invest www.gtai.de

Texcare Asia and China Laundry Expo (c) Messe Frankfurt (Shanghai) Co Ltd
07.08.2018

TEXCARE ASIA AND CHINA LAUNDRY EXPO TO MERGE – CREATING ASIA’S LARGEST EXHIBITION FOR LAUNDRY EQUIPMENT AND TECHNOLOGY

As disclosed in an agreement signed on 18 July 2018 by the organisers of Texcare Asia and the China Laundry Expo, the two trade fairs will merge into a single show in a win-win arrangement to integrate industry resources.
 
The new joint-venture fair will be the largest annual industry event covering the textile care and laundry chain in Asia. The first edition will take place in September 2019 at the Shanghai New International Expo Centre and will be jointly organised by Messe Frankfurt (Shanghai) Co Ltd, Unifair Exhibition Service Co Ltd, the China Laundry Association, and the China Light Machinery Association.  
 

As disclosed in an agreement signed on 18 July 2018 by the organisers of Texcare Asia and the China Laundry Expo, the two trade fairs will merge into a single show in a win-win arrangement to integrate industry resources.
 
The new joint-venture fair will be the largest annual industry event covering the textile care and laundry chain in Asia. The first edition will take place in September 2019 at the Shanghai New International Expo Centre and will be jointly organised by Messe Frankfurt (Shanghai) Co Ltd, Unifair Exhibition Service Co Ltd, the China Laundry Association, and the China Light Machinery Association.  
 
Mr Wolfgang Marzin, President and CEO of Messe Frankfurt Group, said: “The merger is fantastic news for the textile care industry in Asia as a whole and also for the Messe Frankfurt Group. By integrating Texcare Asia’s extensive resources with those of the China Laundry Expo, we will provide a larger and more complete platform for the industry to converge upon. The new show will provide coverage across the entire supply chain, including dry cleaning, dyeing, detergent and disinfecting chemicals, leather care, textile rental, digital solutions and much more.”
 
Ms Xiuping Han, General Manager of China Unifair Exhibition Services Co Ltd added: “The laundry industry in China faces numerous challenges, such as the tightening of sewage treatment and disposal regulations, while opportunities are also arising in the form of increased demand for energy saving technologies. By merging the China Laundry Expo and Texcare Asia under a single banner, we will provide an ideal platform to facilitate industry development and address these challenges and opportunities.”   
 
The annual China Laundry Expo was founded in 2000 and is held on a rotating basis between Beijing and Shanghai. Organised by the China Laundry Association and Unifair Exhibition Services Co Ltd, the show receives significant government and commercial sector backing. The 19th edition is held at the Shanghai New International Expo Centre over the next three days and will play host to more than 220 exhibitors representing around 500 brands from over 10 countries and regions. The fair is also expecting to welcome over 20,000 trade and industry visitors to an impressive 23,000 sqm of exhibition space.   

Key product categories of the China Laundry Expo include laundry equipment, accessories, chemicals, consumables, leather care products, energy-saving and environmental protection equipment, informationbased intelligent products and solutions, and much more. Not only do these product categories cater to the purchasing demands of visitors around the globe, but the strong variety also serves to attract more suppliers and industry players.
 
With a similar focus to the China Laundry Expo, Texcare Asia made its debut in Singapore in 1998 and was introduced to Hong Kong in 2002. The fair then move to China in 2005 in Beijing and has been located in Shanghai since 2013. With the strong international network and industry support from the mother fair, Texcare International, the China event is now recognised as Asia’s biggest laundry and dry-cleaning show. It has served as a biennial meeting point for textile care manufacturers, suppliers and professionals to network, trade, conduct business, and catch up with industry developments.   
 
The fair also holds a unique position as a platform for providers of textile rental services, training services for institutions, and machinery for the cleaning of carpets, floor coverings, upholstery and buildings. By combining product groups from the China Laundry Expo with those of Texcare Asia, the merged platform promises to deliver a comprehensive value added experience for its customers and visitors.  
 
The expanded product portfolio and merging of resources mean that the newly merged show is predicted to attract an impressive 300 exhibitors and 25,000 industry visitors across 30,000 sqm of floor space when it opens its doors in September 2019.   
 
For further details, please visit www.texcare-asia.com, or contact texcareasia@china.messefrankfurt.com.

THE POLISH FURNITURE INDUSTRY CONTINUES TO INVEST Photo: Pixabay
01.05.2018

THE POLISH FURNITURE INDUSTRY CONTINUES TO INVEST

  • Exports increase
  • Domestic demand rises

Poland strengthens its position as a major furniture producer. Many companies are expanding their capacities. The industry structure is very fragmented. Among the small to large companies, a certain consolidation trend is noticeable. There are also numerous micro-companies on the market. Furniture exports are expected to increase again in 2018, and the demand for housing, office and shop fittings is also growing in the country itself.

  • Exports increase
  • Domestic demand rises

Poland strengthens its position as a major furniture producer. Many companies are expanding their capacities. The industry structure is very fragmented. Among the small to large companies, a certain consolidation trend is noticeable. There are also numerous micro-companies on the market. Furniture exports are expected to increase again in 2018, and the demand for housing, office and shop fittings is also growing in the country itself.

Poland is an important producer of furniture that is heavily exported, especially to Germany. The producers are expanding their capacities: For example, at the end of October 2017 the Austrian company Egger started construction of a large chipboard factory in the south of Biskupiec (Bischofsburg), which is scheduled to start operations in the fourth quarter of 2018. It is being built on 85 hectares of land within the Warmia-Masuria Special Economic Zone (SEZ) and is expected to produce around 650,000 cubic meters of slabs annually.

The value of this investment amounts to almost EUR 240 million. The products are intended for both domestic and foreign customers. They should meet strict environmental standards and be up to 30 percent of recycled wood. 400 new jobs will be created in the new factory itself and another 600 will be created in cooperating companies.

An important buyer of chipboard will be the furniture industry, which also invests by itself. According to the daily Rzeczpospolita, the company Meble Wojcik plans to build a production facility as well as a warehouse and logistics warehouse for a total of EUR 12 million. These are to be equipped with automated production lines and logistic equipment. In addition, the further development of the IT system is planned so that the production can be adapted very fast to individual customer requirements. The investment project will create at least 120 jobs. The sales of Meble Wojcik in 2017 amounted to more than EUR 100 million.

New sawmill planned
A project of comparable value is being undertaken by the manufacturer of upholstery furniture DFM, which wants to produce wood frame elements in Dobre Miasto (Guttstadt). A modern sawmill is being built there, the construction elements of which are not only intended for DFM itself, but for other customers also.

The furniture manufacturer Szynaka Meble wants to raise more than EUR 5.3 million to build a new warehouse in Ilawa (German Eylau). There 30 employees will be employed. Among other things, the procurement of a modern software for material management is planned.

The six plants of Szynaka Meble produced furniture worth around EUR 235 million in 2017 (on a zloty basis) +5 percent compared to 2016. For 2018 the company expects a growth of 15 percent, mainly due to increased exports to North America, where it intends to sell one-fifth of its production.

Location of the Meble Wojcik, DFM and Szynaka Meble projects is also the Warmia-Masuria SEZ, located in a wood rich area. According to press reports, the manufacturer of shop fittings Modern-Expo plans to build a factory in Lublin. In the first three quarters of 2017, the Polish furniture industry invested a total of around EUR 200 million, according to the main office of CIS. On a zloty basis, the amount stagnated compared to the same period of the previous year.

The sector structure is fragmented
The furniture industry plays an important role in the Polish industry. Around 25,800 companies in Poland are involved in the manufacture of furniture and interiors. Nevertheless, elements and components are also imported, including from Germany. More than 90 percent of the companies are micro-companies, which, according to the market research firm B + R Studio, together however account for 10 percent of the domestic sales only. Only about 90 companies are classified as being large. Together with the approximately 320 medium-sized companies, they sell about three quarters (76 percent) of the relevant products. Small businesses account for a part of 14%. According to CIS at the end of 2017 there were around 161,000 employees in the furniture industry, around 6,000 more than the year before - (+4 percent).

Turnover of Polish furniture manufacturers (in EUR billion)
2013 2014 2015 2016 2017 1)  2018 2)
7.5 8.4 9.3 10.0 10.5 11.1

1) Estimation; 2) Forecast

Source: B+R Studio

For 2018 B + R Studio expect total domestic sales of more than EUR 11 billion, which represents a 3.1% increase on Zloty basis compared to 2017. For years the market leader has been the Polish subsidiary of the Swedish Ikea Group, with revenues of around EUR 1 billion in 2016. Far off is the domestic group Black Red White, which raised a total of EUR 335 million in 2016. It estimates its turnover in 2017 at around EUR 400 million (on Zloty basis +16 percent); the export share is 35 percent.

The company Nowy Styl, which specializes in office furniture and chairs, comes third, with revenues estimated at EUR 340 million in 2017 (+8 percent compared to 2016). The mattress manufacturer Correct follows with a turnover of EUR 291 million in 2016, ahead of the stock exchange listed company Fabryka Mebli Forte with EUR 252 million, which aims to reach EUR 400 million revenues for 2020. Forte will take its 5th factory in operation in late 2019 / early 2020, increasing its production capacity to 6.5 million pieces of furniture annually.

Of importance is also the manufacturer of upholstery furniture Com.40 Limited. Seating is by far the most important category of furniture produced in Poland, accounting for almost half of the total sales.

Exports revive
According to the B + Studios the furniture exports are expected to rise to EUR 10.6 billion in 2018. On a zloty basis this means an increase of about 2 percent compared to 2017 with an estimated EUR 10.1 billion, when the exports fell by 1 percent. Domestic demand for furniture is also increasing thanks to residential and commercial property construction. The increasing purchasing power of the population also makes it possible to replace old facilities with new ones. Imports complement the offer of domestic industry.

Furniture sales in Poland (in EUR billion)
2013 2014 2015 2016 2017 1) 2018 2)
1.2 1.2 1.3 1.3 1.4 1.5

1) Estimation; 2) Forecast

Source: B+R Studio

The industry is suffering from an increasing labor shortage, which leads to higher wages. According to CIS, the average gross wages in 2017 were EUR 833 per month compared to EUR 738 in 2016. On Zloty basis, this corresponds to a nominal growth of 7.3 per cent.

Contact addresses:

Ogolnopolska Izba Gospodarcza Producentow Mebli (OIGPM)
(Polish Chamber of Commerce of Furniture Producers)
Contact: Michal Strzelecki
Al. Stanow Zjednoczonych 51, pok. 614
04-028 Warszawa, Polen
T +48 (0)22 517 78 39
oigpm@oigpm.org.pl
http://www.oigpm.org.pl

B+R Studio Analizy Rynku Meblarskiego
Market research institute for the furniture market:
Head of the Analysis Department: Martin Czyrnia
MD Connect Sp.z o.o.
ul. Oleska 35
46-380 Dobrodzien, Polen
T +48/507 96 66 23
brstudio@brstudio.eu
http://brstudio.eu

Furniture producers     Internet addresses
Egger      http://www.egger.com
Meble Wojcik http://www.meblewojcik.com.pl
DFM http://www.dfm.com.pl
Szynaka Meble http://www.szynaka.pl


 
  

More information:
Poland Furniture market
Source:

Beatrice Repetzki, Germany Trade & Invest www.gtai.de

RETAIL IN HONG KONG EXPECTS STRONG UPTURN Photo: Pixabay
27.03.2018

RETAIL IN HONG KONG EXPECTS STRONG UPTURN

  • Sales increase of 4 to 6 per cent targeted for 2018
  • Population favors traditional shopping experience

Hong Kong (GTAI) - Hong Kong's favorite pastime is shopping. Chinese tourists also visit the city just for shopping quite often. The demand for jewelry, watches and cosmetics in particular is booming. The retail sales of the Special Administrative Region (SVR) is expected to rise to around USD 60 billion in 2018. The status-conscious consumers prefer Italian and French luxury goods. German providers can score in certain categories.

  • Sales increase of 4 to 6 per cent targeted for 2018
  • Population favors traditional shopping experience

Hong Kong (GTAI) - Hong Kong's favorite pastime is shopping. Chinese tourists also visit the city just for shopping quite often. The demand for jewelry, watches and cosmetics in particular is booming. The retail sales of the Special Administrative Region (SVR) is expected to rise to around USD 60 billion in 2018. The status-conscious consumers prefer Italian and French luxury goods. German providers can score in certain categories.

The Hong Kong Special Administrative Region (SAR) retail sector experienced one of its worst years of recent history in 2016. According to the statistics office, sales shrank nominally by 8 percent compared to the previous year. On the one hand, domestic consumers showed themselves buttoned-up side in the face of a rather sluggish economy. Private consumption rose in real terms by just under 2 percent.
 
On the other hand, the number of foreign visitors decreased. The tourism authority counted around 57 million arrivals in 2016 only, which was almost 5 percent less than in 2015. Three quarters of the tourists traditionally come from the neighboring Chinese mainland and are particularly eager to buy. But in 2016, they restricted their purchases.

Domestic consumption rose in real terms by nearly 7 percent in the third quarter of 2017
However, the second half of 2017 brought the turnaround. The overall economy of SVR revived noticeably. Consumer spending in the third quarter increased by nearly 7 percent in real terms compared to the same period of the previous year. The number of tourists also rose again. From January to December, the authorities registered a growth of more than 3 percent.

Foreign visitor arrivals in Hong Kong (in millions)
Year Visitors
2014 60.8
2015 59.3
2016 56.7
2017 58.5
2018 *) 60.0

*) Forecast
Source: Hong Kong Tourism Board

Retail sales rose in 2017 as a result by just over 2 percent to more than USD 57 billion. Especially at the end of the year, business had developed very briskly. In the fourth quarter, revenues increased by nearly 6 percent compared to the same quarter of the previous year. That leaves the economic researchers hoping for 2018. The auditing company PWC, for example, expects a market growth of 4 to 6 percent. As a result, the total revenues should rise to around USD 60 billion. It would thus be on about the same level as in 2014, but only in nominal terms.

Hong Kong retail sales (in USD bn, change on year to year in %)
Year Value Change
2015 60.9 -3.7
2016 56.0 -8.1
2017 57.2 2.2
2018 *) about 60,0 4.0 to 6.0

*) Forecast
Source: 2014 til 2017: Hong Kong Statistical Office; 2018: PwC

The individual sectors of the retail trade developed very differently in 2017. The demand for electronic articles was weakening. But the business with jewelry, watches and cosmetics flourished. These are small and light goods, that Chinese tourists usually can take across the border without customs clearance. The equally lively sales of food and beverages as well as motor vehicles is mainly due to the greater spending pleasure of domestic consumers.

Retail sales in 2017, by product group
(in USD bn, year-on-year change in %)
Product group Value Change
Jewelry and Watches 9.6 3.4
Textiles 7.7 0.2
Medicine and Cosmetics 5.6 5.5
Food and Beverages 5.4 3.2
Electronic Articles 3.1 -9.0
Automotive, incl. parts 2.0 3.1
Furniture 0.9 2.2
Books and Stationery 0.9 1.0

Source: Hong Kong Statistical Office
 
For German providers of consumer goods, the former British colony is a not unattractive market. Although the population of 7.4 million is quite small, it has a gross domestic product (GDP) per capita that is at the level of Germany. Since there is virtually no manufacturing industry, almost all goods need to be imported. The Chinese tourists increase the volume of demand. In 2017 45 million visitors from the People's Republic came to Hong Kong. Many of them came just for one day, whose only goal was shopping.

German consumer goods are quite popular with both domestic consumers and Chinese tourists. However, there are big differences between the different sectors. Apparel, leather goods and cosmetics are dominated by French and Italian brands in the upper market segment. For furniture (especially kitchens) or stationery German suppliers however play a significant role. Also body care and food "Made in Germany" enjoy a great popularity.

Big chains dominate the market
The retail sector is predominantly in the hands of large corporations. In the food sector the chains Wellcome and ParknShop dominate, in the drugstore area Watsons and Mannings as well as in the electronics division Fortress and Broadway. The e-commerce however has undermined its dominant position a bit.
However - the population still prefers the traditional shopping experience. Purchasing via the Internet does not yet play a major role for the end customer as in other countries around the world. But it has changed the business in the B2B area. In the meantime restaurants and hotels mostly shop online.

Internet addresses
Name Internet address
Census and Statistics Department http://www.censtatd.gov.hk/home/index.jsp (Homepage); http://www.censtatd.gov.hk/hkstat/sub/sp320.jsp?tableID=089&ID=0&productType=8
(Overview of retail sales);
http://gia.info.gov.hk/general/201802/01/P2018020100410_277399_1_1517469181773.pdf
(Detailed retail sales statistics)
Hong Kong Tourism Board http://partnernet.hktb.com/filemanager/intranet/pm/VisitorArrivalStatistics/ViS_Stat_E/VisE_2017/Tourism%20Statistics%2012%202017.pdf
(Visitor Information and arrivals)  


   

 

More information:
Hong Kong Retail
Source:

Roland Rhode, Germany Trade & Invest www.gtai.de

06.02.2018

POLES ARE INCREASINGLY BUYING CLOTHING ONLINE

  • Retail consolidates 
  • Market leader LPP continues to expand

Apparel and footwear sales in Poland are rising by around 5 percent annually. An increasing proportion of sales is generated online. The German discounter chain KiK is spreading successfully. There are market niches for high-quality fashion from Germany. The leading domestic retail chain LPP is expanding at home and abroad. It not only invests in new designs but also in the online segment. The retail structure is becoming firmer.

The Polish retail trade in clothing and footwear is consolidating. The number of stores drops by about 1,000 a year. The main reason, according to the daily Rzeczpospolita, is the growing online trade. For large retail chains, active in both local and virtual trading, this trend is not negative: they are even opening up more traditional sales stores and increasing their sales.

  • Retail consolidates 
  • Market leader LPP continues to expand

Apparel and footwear sales in Poland are rising by around 5 percent annually. An increasing proportion of sales is generated online. The German discounter chain KiK is spreading successfully. There are market niches for high-quality fashion from Germany. The leading domestic retail chain LPP is expanding at home and abroad. It not only invests in new designs but also in the online segment. The retail structure is becoming firmer.

The Polish retail trade in clothing and footwear is consolidating. The number of stores drops by about 1,000 a year. The main reason, according to the daily Rzeczpospolita, is the growing online trade. For large retail chains, active in both local and virtual trading, this trend is not negative: they are even opening up more traditional sales stores and increasing their sales.

Sales of clothing and footwear in Poland (EUR billion)
2013 2014 2015 2016 2018 *)
6.9 7.4 7.7 7.8 8.4

*) Estimation

Source: Market research Company PMR

Small businesses do not have these options. They have difficulties to survive in the tough price competition and are in part pushed out of the market. Additional competition is coming d from discount and hypermarkets that are further broadening their apparel range. These include not only large grocery chains such as Biedronka, Tesco and Lidl, but also the specialized textile discounters Pepco with almost 780 and KiK with over 200 clothing stores. They are also pursuing further expansion plans.

Number of shops for clothing and shoes
2016 2017 2018 *)
39,000 38,000 37,000

*Forecast

Source: Euromonitor International

According to a report by the market research firm Gemius apparel and accessories form the product group that Internet users most frequently order on the net,. By contrast shoes occupy only the seventh place. In Poland, however, only a few percent of the sales of clothing account for the Internet. The growth potential therefor is still considerable. Large companies could double their online sales annually.

Online purchases of individual product groups by Internet users 2017
Product group Entries in %
Clothing, accessoires 72
Book, CD 68
Small electronic devices 56
House, audio-, video equipment 55
Cinema and theatre tickets 54
Cosmetics, parfumes 51
Shoes 49
Computer and similar devices 48
Sportswear 46

Source: Gemius

So far, auction platforms have played the biggest role in online apparel purchases, according to Instytut Badan Rynkowych i Spolecznych (IBRiS, Institute for Market and Society Research) in a survey of Internet users for Rzeczpospolita..

Proportion of online procurement sources of clothing in Poland (in %)
Auction platforms Brand stores Stores with many brands Others
39.2 38.2 13.7 8.9

Source: IBRiS

LPP opens 50 sales salons

Notwithstanding the e-commerce boom, the leading retailer LPP, which includes the brands Reserved, Mohito, Cropp, Sinsay and House is continuing to expand its retail space. This contains already a total of just over 1 million square meters. By mid-2017, LPP owned 1,710 stores in just under 20 countries. In September, the company from Gdansk opened the first Reserved boutique in the United Kingdom on London's Oxford Street. LPP revenue increased on a zloty basis in by 17% in 2017 to almost EUR 1.7 billion.

LPP wants to expand further in 2018, according to its Deputy Chairman Przemyslaw Lutkiewicz. The chain plans to open around 50 new sales stores at home and abroad. New markets are to be developed: Kazakhstan, Israel and Slovenia. In the future, LPP wants also to be represented with its most important brand Reserved in Paris and Milan. In addition to an internet shop since mid-2017, the company already operates 19 sales salons in Germany.

LPP is constantly bringing new products to market. According to its chairman, Marek Piechocki, the company aims to have 2,000 people working on its research and development (R & D) projects by the end of 2018. That would be a number of 800 specialists more than in autumn of 2017. The research and development budget should be increased to EUR 48 million and will be used especially for the design of new clothes.

So far, 810 fashion designers have been designing around 40,000 garments annually for LPP. The shops are staffed by 40 architects and coordinators. About 250 programmers introduce new technologies, especially in the field of e-commerce. LPP wants to triple the number of IT experts in a medium term. In fall of 2017 the share of online sales of LPP brands was 4 percent. It should even double by 2020.

Premium brands are increasing

The Spanish company Inditex with its brands Zara, Oysho and Pull & Bear is not missing in any shopping center in Poland. It should therefore continue to expand there as well. The Swedish H & M is developing not only its online business but its retail business as well and will open a new store in Tychy in March 2018.
In view of the increasing employment rate and the purchasing power of the Poles, the sales opportunities for high-quality clothing from Germany are also rising. Among other things the potential can be seen in the domestic Grupa Vistula, which increased the Polish retail space of its elegant brands Vistula, Wolczanka, Deni Cler and W.Kruk in 2017 by 9 percent to almost 33,500 square meters. Additional space is added on a franchise basis. The men's outfit Bytom, whose merger with Vistula persist in persistent rumors, is expanding its trading base.

Footwear company CCC is growing abroad

The Polish shoe group CCC, consisting of the largest domestic shoe manufacturer and the operator of the CCC retail chain, generated revenues of more than EUR 984 million in 2017. This was around EUR 235 million more than in 2016. The stationary CCC stores earned EUR 796 million (+24 percent on a zloty basis).
The group wants to expand accordingly. Among others seven stores should be opened or expanded in Austria in 2018 while three new branches will be set up in Croatia and Slovenia. CCC operates more than 900 shoe stores in 16 countries, including 77 in Germany and 45 in Austria.
In September 2017, CCC secured EUR 127 million from investors for the expansion of its online activities through the issue of new shares at the Warsaw Stock Exchange. In some markets, such as Greece, CCC is exclusively virtual on a customer hunt. In Poland e-commerce is also picking up its speed: the online business of the eObuwie.pl group increased its revenue in 2017 by 111.5 percent over the previous year to more than EUR 142 million.

DOMOTEX 2018 (c) Deutsche Messe
23.01.2018

GLOBAL FLOOR COVERINGS INDUSTRY ENTHUSIASTICALLY EMBRACES NEW DOMOTEX

  • Record-breaking event in terms of exhibitor turnout and booked space
  • Strong visitor turnout a clear signal that new concept is right on target
  • New “Framing Trends” showcase a big hit among exhibitors and visitors alike

DOMOTEX 2018 featured a fresher, more modern, trendier look and feel than ever. Running from 12 to 15 January in Hannover, Germany, the event sported an all-new site and hall layout, plus a new Friday-to-Monday run and an array of immersive displays exploring the lead theme of UNIQUE YOUNIVERSE. This all added up to optimal visitor orientation and a fresh take on the world of floor coverings. As the world’s leading trade fair for carpets and floor coverings, DOMOTEX once again delivered top performance as a driver of new business, trends and innovations.

  • Record-breaking event in terms of exhibitor turnout and booked space
  • Strong visitor turnout a clear signal that new concept is right on target
  • New “Framing Trends” showcase a big hit among exhibitors and visitors alike

DOMOTEX 2018 featured a fresher, more modern, trendier look and feel than ever. Running from 12 to 15 January in Hannover, Germany, the event sported an all-new site and hall layout, plus a new Friday-to-Monday run and an array of immersive displays exploring the lead theme of UNIQUE YOUNIVERSE. This all added up to optimal visitor orientation and a fresh take on the world of floor coverings. As the world’s leading trade fair for carpets and floor coverings, DOMOTEX once again delivered top performance as a driver of new business, trends and innovations. 1,615 exhibitors and 45,000 trade visitors from over 100 nations traveled to Hannover to kick off an exciting year of business. The new DOMOTEX was enthusiastically received by the global floor coverings industry, which sported a record number of exhibitors and a record amount of booked space (106,000 square meters), thus underscoring a tangible turnaround in the floor coverings industry. “Significant growth in the number of participating exhibitors and the amount of booked space, a strong visitor turnout, an abundance of new products and innovations as well as an upbeat mood throughout the exhibition halls all bear witness to the great success of this year’s event”, commented Dr. Andreas Gruchow as the responsible member of Deutsche Messe’s Managing Board at the close of the event. “With UNIQUE YOUNIVERSE as this year’s chosen keynote theme, DOMOTEX provided a brightly lit stage for the individualization trend and all the inspiration and innovation associated with it, thus enhancing the show’s image as a prime source of orientation on interior furnishing and lifestyle trends.”

“Framing Trends” showcase provided a huge source of inspiration
The special “Framing Trends” showcase in Hall 9 was where visitors could most fully experience the significance of “UNIQUE YOUNIVERSE” as the exhibition’s keynote theme. Exhibitors, young designers and artists used Framing Trends to explore the topic of individuality in 20 different “framed” rooms. This special display proved hugely popular among attendees and offered a wealth of inspiration. “Framing Trends was a big success. Its fresh approach gave rise to lots of new ideas and made DOMOTEX more attractive than ever,” remarked Gruchow. “This special showcase will therefore also be a key offering at future editions of DOMOTEX,” he added.

A visit to Framing Trends was particularly high on the agenda of architects, designers and planners, who used this creative hotspot to gather new inspiration for their work – all the more so since Framing Trends covered the full spectrum of floor covering products. “‘Framing Trends’ in Hall 9 attractively featured and summarized everything on offer at DOMOTEX. With its fresh approach and central location, it served as the beating heart of the show and proved especially appealing to architects, interior designers and designers,” commented Chris Middleton, an architect at KINZO based in Berlin.

Highly international mix of attendees
More than 65 percent of the event’s 45,000 visitors came from abroad – around 60 percent of them coming from Europe, with some 25 percent from Asia and 11 percent from the Americas. Attendance from the United States and South and Central America increased. The majority of DOMOTEX visitors were buyers from specialist retailers and wholesalers as well as architects and interior designers and workers from the skilled trades. A strong increase in attendance was particularly evident among home furnishing and furniture stores, architects, interior designers, contract floorers and skilled tradesmen. As usual, DOMOTEX visitors once again demonstrated a high degree of decision-making authority.

Visitors were delighted at the many innovations on display. “SÜDBUND takes part in DOMOTEX every year. This time we organized our first-ever delegation trip to DOMOTEX for our members. We’re thrilled about all the inspiration we were able to gather, including insight into the latest floor covering advancements and trends. It’s already clear to us that we’ll be back with an even larger delegation in 2019,” said Michael Kovac, Purchasing Manager for Floor Coverings & Accessories at SÜDBUND – the Purchasing Association for Home Textiles based in Backnang, Germany).

Strong contributions by architects and designers
The rich supporting program of talks and presentations on the keynote theme provided further inspiration, and met with a very enthusiastic response on the part of exhibitors and visitors alike. Among the featured speakers were such renowned architects as Werner Aisslinger (Studio Aisslinger, Berlin), Andreas Krawczyk (NKBAK, Frankfurt/Main), Chris Middleton (KINZO, Berlin) and Jürgen Mayer H. (J.MAYER.H and Partners, Berlin). Intriguing architecture and design projects were presented and discussed, covering everything from initial conceptualization to the design process and on to production and sales strategies. Daily guided tours led by big-name architects and designers such as Peter Ippolito (Ippolito Fleitz Group, Stuttgart), Jürgen Mayer. H. (J.MAYER.H and Partners, Berlin) and Susanne Schmidhuber (SCHMIDHUBER, Munich) gave visitors special insight into products and the show’s keynote theme while putting them in direct touch with exhibitors of particular interest to them.

The talks given by the internationally acclaimed interior design blogger and author Holly Becker from Decor8 also met with very enthusiastic audiences. Becker explained how DOMOTEX exhibitors could collaborate with bloggers to raise the market profile of their products. Together with other well-known bloggers, she also delved into the topic of tomorrow’s furnishing trends. The use of virtual reality as an interior design tool was an equally exciting topic in Hall 9, where many visitors donned virtual reality glasses to experience the many possible uses and benefits of this new technology.

Further inspiration was provided by the “Art Day Workshops” staged within the context of Framing Trends by Canadian design firm Creative Matters. Participants were invited to experiment with colors, coal, tint and wax on paper to create fresh new designs pertaining to the keynote theme, UNIQUE YOUNIVERSE. At the so-called floorCODES WorkLabs held by the Institute of International Trend Scouting (of the University of Applied Research and Art, Hildesheim, Germany), participants had an opportunity to apply the institute’s “IIT HAWK” method to generate visionary scenarios for the future of floor coverings.

The presentation of the Carpet Design Awards on the Saturday of the show was another highlight in Hall 9. These internationally renowned awards were given in eight different categories, in recognition of the world's most beautiful handmade designer carpets. Also worthy of special mention is that Hall 13 established itself as a new magnet for parquet layers and other floor-laying professionals as well as interior decorators and painters, while the many Treffpunkt Handwerk offerings gave skilled tradespeople a valuable source of tips and tricks for their everyday work.

The next Hannover edition of DOMOTEX will be staged from 11 to 14 January 2019.

Starting in 2019, DOMOTEX will also be staged in North America. The debut of DOMOTEX USA will be from 28 February to 2 March 2019 at the Georgia World Congress Center in Atlanta, Georgia.

Messe Frankfurt intensifies its textile-related involvement in Africa © Pixabay
31.10.2017

MESSE FRANKFURT INTENSIFIES ITS TEXTILE-RELATED INVOLVEMENT IN AFRICA

  • Morocco, Ethiopia and South Africa: Network comprises the most important textile regions in Africa
  • Emerging continent: positive forecasts in the textile sector

First Ethiopia, then South Africa and shortly Morocco: Messe Frankfurt is expanding its portfolio of textile trade fairs on the African continent. With its forthcoming cooperation with the two trade fairs Maroc in Mode and Maroc Sourcing, the global market leader for textile trade fairs is expanding its presence in North West Africa. ‘In future, our network will extend across important textile regions in Africa and encompass the leading trade fairs on the emerging continent’, explains Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. ‘With our commitment to Ethiopia, South Africa and, in future, Morocco, we have created excellent conditions to support the positive developments in Africa's textile industry’.

  • Morocco, Ethiopia and South Africa: Network comprises the most important textile regions in Africa
  • Emerging continent: positive forecasts in the textile sector

First Ethiopia, then South Africa and shortly Morocco: Messe Frankfurt is expanding its portfolio of textile trade fairs on the African continent. With its forthcoming cooperation with the two trade fairs Maroc in Mode and Maroc Sourcing, the global market leader for textile trade fairs is expanding its presence in North West Africa. ‘In future, our network will extend across important textile regions in Africa and encompass the leading trade fairs on the emerging continent’, explains Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. ‘With our commitment to Ethiopia, South Africa and, in future, Morocco, we have created excellent conditions to support the positive developments in Africa's textile industry’. Demographic change, increasing urbanisation and shifts in economic forces - these global developments are promoting the growth of the African economy and having a significant impact on the textile industry.

According to the UN Economic Report on Africa 2017, Africa has the fastest growing population. The current population of around 1.2 billion people will more than double by 2050. The number of working people on the African continent is also increasing rapidly. The largest working population (1.1 billion) in the world is predicted to be in Africa by 2034. These demographic changes are causing personal and business consumption to increase sharply, and this will primarily benefit regional economic markets. 

Morocco: Maroc in Mode & Maroc Sourcing

Morocco in particular offers great potential for the clothing trade: Morocco's proximity to important fashion markets such as the EU and the USA, various free trade agreements and a recent economic growth rate of four per cent (between 2010 and 2015, Nachrichten für den Außenhandel, NfA, 19 January 2017) create a secure business climate. The Maroc in Fashion and Maroc Sourcing trade fairs, which have been in existence since 2014, currently showcase around 120 exhibitors from Morocco, Tunisia, Egypt, Turkey, China and a number of Western European countries. The extensive product portfolio inspires with its strong expertise in fashion. The trade fairs are regarded as a hotspot for fast fashion and not only present fashion, denim, lingerie and knitwear, but also sports and casualwear, workwear and accessories. Messe Frankfurt will agree on a cooperation with AMITH (Association Marocaine des Industries du Textile et de l’Habillement), the organiser of the event, for the next edition. The trade fair will take place on 26-27 October 2017 at the Exhibition Park Hassan Circuit in Marrakesh. 

South Africa: Source Africa & ATF Expo

South Africa is the continent's strongest economic power and one of the largest consumer markets. The country has the most powerful retail sector and is the best networked of all African countries. This international networking and its regional free trade agreements make South Africa an important hub for trade with other African countries as well as neighbouring Pacific countries such as the Arabian Peninsula and India.

With the recently approved takeover of the Source Africa and ATF fairs, Messe Frankfurt is driving the exchange between international and regional buyers, manufacturers and suppliers in this region. Source Africa was founded in 2014 as a trade fair for African producers of fabrics, accessories, clothing, shoes and leather items. It appeals not only to African trade buyers but also to international manufacturers of clothing and fashion. The fifth edition of the fair will take place on 20-21 June 2018 at the International Convention Center (CTICC) in Cape Town. ATF Expo will open its doors at the same venue from  21 to 23 November 2017. Ever since 1998, this trade fair has offered an internationally-oriented product range of fabrics, clothing, shoes, leather goods and accessories as well as services for a predominantly local and regional purchasing community.

Ethiopia: successful start for Texworld, Apparel Sourcing and Texprocess

In eastern Africa, Ethiopia has developed into an attractive contract manufacturing country for clothing and leather goods thanks to the government's strategy of focusing on light industry. Ethiopia also benefits from free trade agreements such as AGOA that are aimed at promoting the African economy. With the Africa Sourcing and Fashion Week (ASFW), Messe Frankfurt has had a strong partner at its side ever since the latest edition in October 2017. Offshoots of the three trade fair brands Texworld, Apparel Sourcing and Texprocess were integrated into the Africa Sourcing & Fashion Week for the first time. It is a sourcing platform for mainly European and US fashion companies. The seventh edition brought together around 200 international exhibitors from 25 countries in Addis Ababa's Millennium Hall. Clothing fabrics, contract manufacturing, fashion and accessories were exhibited as well as machinery for contract manufacturing, CAD/CAM systems, printers, printing inks and accessories. In addition, the trade fair also impressed visitors with a fashion show, a series of lectures, a trend section and a matchmaking platform.

Messe Frankfurt: A strong presence in global textile markets

With a portfolio of over 50 international textile trade fairs, Messe Frankfurt is the global market leader in trade fairs for the textile industry. In 2016, around 19,500 exhibitors and approx. 477,000 visitors came to the events in Europe, North America and Asia. With the name Texpertise Network, the textile event offer of Messe Frankfurt covers the entire value creation chain – from apparel fabrics and fashion to home and contract textiles, technical textiles and the processing and care of textiles. The trade fairs include the successful brands Texworld, Apparel Sourcing, Ethical Fashion Show, Greenshowroom, Intertextile, Yarn Expo, Leatherworld, Emitex, Avantex, Avanprint, Heimtextil, Intertextile Home Textiles, Interior Lifestyle, Home Textiles Sourcing, Techtextil, Texprocess, Simatex, Confemaq and Texcare.

Maroc in Mode & Maroc Sourcing: www.marocsourcing.ma
Source Africa & AFT: www.sourceafrica.co.za / www.atfexpo.co.za
Africa Sourcing & Fashion Week: www.asfw-online.com

12.09.2017

THE CLOTHING MARKET IS WORRIED ABOUT BREXIT

  • In 2017 stagnation expected
  • British buy by mouse click
London (GTAI) - The up to now good sales opportunities for German clothing in the consume active United Kingdom suffer from the upcoming Brexit. The weaker pound sterling makes the goods from abroad more expensive. In addition, it raises inflation and lowers the real income, which will have a negative impact on consumer growth over a longer period, together with a likely decline in net immigrant numbers.
  • In 2017 stagnation expected
  • British buy by mouse click
London (GTAI) - The up to now good sales opportunities for German clothing in the consume active United Kingdom suffer from the upcoming Brexit. The weaker pound sterling makes the goods from abroad more expensive. In addition, it raises inflation and lowers the real income, which will have a negative impact on consumer growth over a longer period, together with a likely decline in net immigrant numbers.

Currently it is expected, that the EU exit of the British will take place at the end of March 2019. At what conditions, German exporters can deliver to British customers after the completion of the Brexit will only have to be negotiated in the coming months. Many hope for a transitional solution and a subsequent free trade agreement. A "very hard “Brexit", including a withdrawal from WTO standards and an introduction of customs duties, was not very likely to be drafted (mid-2017), but it could not be completely ruled out.
 
United Kingdom clothing imports in USD million; change in %  
SITC-Position Name 2010 2016 Change 2016/10 in %
841+843 Men's wear 4,290 5,006 16.7
842+844 Women's wear 7,064 7,727 9.4
845 Clothing from textile fabrics 7,113 7,246 1.9
.davon 845.3 Sweaters, Knitwear jackets 2,606 2,609 0.1
.davon 845.4 T-Shirts, underwear 2,266 2,130 -6
846 Clothing accessories 1,185 1,219 2.9
848 Clothing made out of other materials  1,167 1,203 3.1
Sources: Eurostat; Original data in EUR (as of 4.4.17), own calculations; Average exchange rate: Deutsche Bundesbank 2010: 1 Euro = 1.3257 US$; 2015: 1 Euro = 1.1095 US$; 2016: 1 Euro = 1.1069 US$

Consumption without verve
The poor consumer confidence of the British was shown already in the retail sales of the first quarter of 2017. For the first time in years, retailers sold less merchandise in the first quarter of 2017 than in the previous quarter (real -1.4 percent, without fuel: real -1.2 percent). In the second quarter the sales recovered slightly, so at least to the year-on-year level (real + 5 percent compared to the previous quarter, excluding fuel +1.1 percent). A major factor was the strong demand for summer clothing due to the season. For apparel the British spent some USD 71 billion in 2016. This corresponds to about 4.4 per cent of their household income and a real increase of 3.9 per cent compared to the previous year (in national currency). In 2015 the increase was still 6.6 percent. According to experts the clothing market will grow only very slightly in 2017.
 
From cheap to exclusive 
While the British style of clothing is a rather conservative one, in the nine-million-inhabitant city of London almost everything is in demand: from very cheap to ultra-luxurious, both chic business clothes and totally freaked out. The exquisite boutiques and flagship stores of the most expensive labels in the world are located on the famous Oxford Street and in the districts of Knightsbridge, Kensington and Chelsea .
There no discounter can be found. Aldi and Lidl are expanding all the more outside the center and in small towns. This can also lead to sales opportunities for German clothing suppliers. According to media reports, especially Aldi is planning a major expansion.

Brits buy clothes online 
No other folks buy as much per capita as the British. Amazon is the fourth most popular clothing retailer, after Primark, Next and Marks & Spencer. The British preference for e-commerce can create good opportunities for German suppliers which are not (yet) on site with their own stores.

Detailed information can be found in the GTAI brochure "Purchasing and consumption behavior United Kingdom", available at http://www.gtai.de/vereinigtes-koenigreich.
 
Source:

Annika Pattberg, Germany Trade & Invest www.gtai.de

CZECH TEXTILE INDUSTRY CONTINUES ITS UPSWING © tokamuwi / pixelio.de
22.08.2017

CZECH TEXTILE INDUSTRY CONTINUES ITS UPSWING

  • Sales are increasing since four years
  • Developing of up new markets abroad

Prague (GTAI) - Czech textile and clothing manufacturers are among the winners of the good economic situation. The trend towards domestic products and the rising purchasing power are inspiring the companies. At the same time they benefit from a growing demand from abroad. According to the association ATOK the turnover of the sector rose to Kc 53,5 billion (just under EUR 2 billion) in 2016. It was the fourth year of growth in a row.

  • Sales are increasing since four years
  • Developing of up new markets abroad

Prague (GTAI) - Czech textile and clothing manufacturers are among the winners of the good economic situation. The trend towards domestic products and the rising purchasing power are inspiring the companies. At the same time they benefit from a growing demand from abroad. According to the association ATOK the turnover of the sector rose to Kc 53,5 billion (just under EUR 2 billion) in 2016. It was the fourth year of growth in a row.

An important growth driver of the Czech textile industry is the automotive sector. The largest sales are achieved with technical textiles, and these are mostly used in the over 1.3 million passenger cars, which are rolling in the Czech Republic off the assembly lines every year. The German automotive supplier Borgers is therefore the second largest textile manufacturer in the country. The company produces textile trims for trunks, passenger compartments or underfloor at four locations in the Plzen region. About 200,000 parts leave the factory every day for VW, BMW, Mercedes, Porsche, Bentley and Rolls Royce. The largest textile company in 2016 was the company Juta with productions of geotextiles, insulation materials and packaging material.

The positive dynamism of textile manufacturers is continuing in 2017. According to statistics from January to May the production index rose by 3% and the value of new orders even rose by 5%. On the other hand the garment manufacturers have to announce sales reductions following the strong year before. Future growth could be curbed by rising wages, the appreciation of the national currency and a lack of staff.

Sales development of the Czech textile and clothing industry
Year Sales in Mrd. Kc .thereof textiles in Kc bn. .thereof Clothing in Kc bn. Change total sales in comparison to  previous year  in %
2013 47.1 40.7 6.4 2.6
2014 51.0 44.6 6.4 8.3
2015 52.4 45.4 7.0 2.7
2016 53.5 46.2 7.3 2.1

Sources: Association of the Textile, Garment and Leather Industry (ATOK), Calculations by Germany Trade & Invest

Even more dynamically than the sector's profits the foreign trade has developed in 2016. Since the Czech Republic is being used as a transit and logistics location by international trading companies, the volume of exports is significantly higher than the total turnover of the domestic manufacturers. According to the ATOK association, in 2016 textiles were exported for Kc 63.8 billion (EUR 2.36 billion) and clothing for Kc 47.2 billion (EUR 1.74 billion). This was an increase of 5% for textiles and 31% for clothing. Import of textiles rose by 6% to Ks 59.3 billion (EUR 2.19 billion), import of garment rose by 20% to Kc 67.9 billion (EUR 2.51 billion).

This has somewhat reduced the trade deficit in clothing. In the major fashion chains however foreign goods still dominate. Czech vendors have little chance of coming to the shelves and taking part in the fast fashion cycles and fast fashion changes. The association ATOK estimates that they have a market share of a maximum of 20% in clothing retailing. As a result, domestic manufacturers are increasingly focusing on direct selling, either via internet shops or through their own sales outlets. They also strengthen the building of their own brands, after having carried out commission work for international fashion groups for many years. Customized products are in the trend also. Some companies that have hitherto mainly served the home market are now looking increasingly at foreign markets. The swimwear and underwear producer Timo from Litomerice, for example, wants to supply to Germany also in the future, reported by the economic newspaper Hospodarske noviny.

Textile companies invest more and more abroad
The East Bohemian specialist for bathroom textiles, Grund, already has a sales company in Lower Saxony. The carpet manufacturer is now planning to build a factory in the south of the USA and intends to invest more than USD 1 million. Silon from South Bohemia, which is one of the largest manufacturers of polyester fibers in Europe, is building a manufacturing plant for plastic compounding in the USA in order to reduce the delivery time for raw materials and to be closer to the customer. There are interesting developments in the research area. The institute VUTS from Liberec, has developed, together with Taiwanese scientists, a pneumatic loom that can produce 3D fabrics made of high-strength polyester silk. The material can be used for boat building or flood protection. The machine should be presented for the first time at a trade fair in 2019. Until then the textile manufacturer Veba from Broumov wants to have developed a new 3D fabric. It is intended to reinforce matrices.

After the extra economy in 2015 due to the last-time levy of EU funds from the old funding period, investments in the textile industry had shrunk in 2016. According to the Ministry of Economic Affairs the manufacturers invested some Kc 2.78 billion (around EUR 100 million), a sixth less than in the previous year. On the other hand, investments in the garment sector were up by a quarter to over Kc 850 million (around EUR 31 million). The development was also reflected in the import figures for textile machines. At the beginning of the year 2017 imports rose again in some product groups, thus opening up sales opportunities for finishing manufacturers. German suppliers account for roughly half of the machinery supply for the textile industry.

In April 2017 the Moravian nonwoven fabric manufacturer Retex had issued a tender for a production plant for over EUR 7 million. In Zatec near Usti nad Labem Unifrax wants to build a production plant for silicate fabrics. Juta is currently investing around EUR 13 million in the production of grids and plans to get the plant expansion at Dvur Kralove into operation in autumn 2017. The Japanese Toray Textiles is expanding its factory for airbag fabrics and printing plates in Prostejov over the next four years. The North Moravian supplier of outdoor clothing, Tilak, is also expanding its production facilities in Sumperk.

Import of selected textile machines to the Czech Republic (EUR 1,000)
Maschinengruppe / HS-Position 2015 2016 January to May 2017 Change*)
Jet-spinning machines / 8444 15,369 5,502 842 -81.2
.thereof from Germany 9,829 4,509 20 -99.5
Spinning machines / 8445 8,838 15,858 1,922 -51.1
.thereof from Germany 5,017 6,743 164 -91.1
Weaving looms/ 8446 12,860 4,277 1,882 -17.5
.thereof from Germany 2,247 687 36 n.a.
Knitting machines / 8447 11,965 6,737 2,672 14.7
.thereof from Germany 6,092 1,979 1,632 54.5
Auxiliary machines / 8448 73,358 88,360 42,830 27.9
.thereof from Germany 52,601 54,897 26,823 16.2
Nonwoven and felt machines 19,628 2,676 846 -45.8
.thereof from Germany 6,741 1,313 245 -79.0
Cleaning, dying and pressing machines / 8451 108,080 105,410 44,762 26.1
.thereof from Germany 50,325 47,580 17,714 1.7
Sewing machines / 8452 17,895 20,056 8,172 10.1
.thereof from Germany 6,340 6,353 2,081 -12.2
Machines for fur, leather processing or shoe production / 8453 4,386 2,626 1,056 12.9
.thereof from Germany 347 198 68 25.9
Total 272.379 251,501 104,984 14.2
.thereof from Germany 139.540 124.260 48,783 -4.0

Source: Czech Statistical Office

 

CHINA'S TEXTILE INDUSTRY CONTINUES TO AUTOMATE © Carola Langer / pixelio.de
11.07.2017

CHINA'S TEXTILE INDUSTRY CONTINUES TO AUTOMATE

  • Japan replaces Germany as the most important supplier of textile machines
  • Digitization is the trend of the future

Beijing (GTAI) - China, the largest apparel export apparel nation, is losing international market share due to rising personnel costs. The companies react with increased automation and production dis-placements. While imports of textile machines from Japan are gro-wing, deliveries from Germany are falling above average. The next wave of modernization will involve more digitization.

  • Japan replaces Germany as the most important supplier of textile machines
  • Digitization is the trend of the future

Beijing (GTAI) - China, the largest apparel export apparel nation, is losing international market share due to rising personnel costs. The companies react with increased automation and production dis-placements. While imports of textile machines from Japan are gro-wing, deliveries from Germany are falling above average. The next wave of modernization will involve more digitization.

Internationally, the PRC is by far the largest exportation nation of clothing. According to UN Comtrade after decades of ascent the peak seems to have crossed in 2014 with a record share of global clothing exports of 39.3%. Since then things are developing slowly but continuously downwards. In 2016, the Chinese share was estimated to be 37.1% (compared to 3.8% in Germany).  China loses market shares particular in favor of ASEAN countries such as Vietnam, Bangladesh or India. 

Export of clothing by country (SITC 84, export in USD million, share of world exports in %)
  2008 Share 2014 Share 2015 Share 2016 Share
World export1) 380,000 100 469,000 100 454,000 100 430,000 100
.PR China 120,405 31.7 186,614 39.3 174,702 39.3 159,645 37.1
.ASEAN, thereof: 26,410 7.0 39,928 8.4 40,859 9.0 n.a. -
.Vietnam 8,724 2.3 20,174 4.3 21,948 4.8 n.a. -
.Bangladesch2) 12,035 3.2 24,584 5.2 26,603 5.9 29,540 6.9
.India 10,986 2.9 17,650 3.7 18,168 4.0 17,932 4.2
.Germany 18,183 4.8 20,349 4.3 17,382 3.8 16,400 3.8

1) from 2014 estimation of world export; 2) based on information provided by partner countries; Source: UN Comtrade

Domestic textile machine manufacturers catching up

In fact, the Chinese textile industry is under considerable pressure because of the increase in personnel expenses. According to a Euromonitor study, the hourly wages of Chinese workers tripled between 2005 and 2016 from USD 1.20 to USD 3.60. Thus the People's Republic not only left classic emerging countries like Thailand ( USD 2.20 ) or Mexico (USD 2.20) behind  - not to mention USD 0.70 in India - but is already approaching individual European countries like Portugal (USD 4,50).

More information (in German) on wages and salary costs in China can be found at:
http://www.gtai.de/GTAI/Navigation/DE/Trade/Maerkte/Geschaeftspraxis/lohn-und-lohnnebenkosten,t=lohn-und-lohnnebenkosten--vr-china,did=1718070.html

Many companies face the challenge by greater automation. The Chinese textile companies can increasingly rely on textile machinery made in the country itself. While in 2016, according to official statistics, investments in the sector rose by 8.5% year on year to Yuan 1,142.4 billion (RMB, around USD 172 billion, 1 USD =6.642 RMB, annual average price in 2016), imports of textile machinery fell by 12.5% to USD 2.8 billion. However, there are no statistics on the extent to which sales are distributed by purely local companies or to those with a foreign background.

The fact is that, for example, German textile machine manufacturers have invested heavily locally in recent years in order for being able to meet the needs of their local customers. Against this backdrop, Germany was still able to defend its top spot with an import share of 29.5% against Japan in 2016, but had to cope with a strong minus of 30.6%, while the Japanese increased by 5.8%. Italy, ranked third and the most important Europe an competitor recorded a drop of 16.1%.

Textile machinery imports in the PRC by selected countries
(in USD millions, year-on-year change and share 2016 in %)
  2012 2013 2014 2015 2016 Change Share
Total, thereof: 4,518.0 4,477.3 4,209.6 3,246.8 2,84.,9 -12.5 100.0
.Germany 1,499.5 1,330.1 1,435.0 1,209.5 839.5 -30.6 29.5
.Japan 1,327.3 1,357.8 1,281.4 721.5 763.3 5.8 26.9
.Italy  479.5 416.7 435.2 407.1 341.6 -16.1 12.0
.Taiwan 189.9 233.6 227.5 207.2 186.9 -9.8 6.6
.Belgium 126.6 211.6 118.5 133.0 123.3 -7.3 4.3

Source: China Customs, GTAI calculation

In the current year 2017, however, the Japanese seem to take the rank of the competitor Germany with an increase of 51% in the first four months. The overall textile machinery import grew by a strong 19.7% after the weak previous year before. Import from Germany however did not benefit from this and fell by 8.9%. As a result the German share of machinery supply decreased from 29.5% (2016 as a whole) to 25.0% in the first four months of 2017, while Japanese companies increased their share from 26.9% to 31.9%.

Recent import development for textile machinery in 2017, in USD million, changes against last year and share in %
  Januar bis April 2017 Change  Share
Total, thereof: 1,131.0 19.7 100.0
.Japan 360.4 51.6 31.9
.Germany 282.9 -8.9 25.0
.Italy 130.1 16.8 11.5
.Taiwan 65.4 17.4 5.8
.Belgium 65.3 25.2 5.8

Source: China Customs, GTAI calculations

Production shift continues

Many Chinese textile companies are also thinking about a dislocation production - either to cheaper foreign countries or to the more favorable Chinese hinterland. In 2016, the Autonomous Region of Xinjiang became the main destination for new settlements in the western part of the People's Republic. On average, two new textile factories were opened every day in Xinjiang.

The regional textile industry office in Xinjiang is expecting an even greater run for 2017, thanks to massive political and financial support. Many jobs however are not created there. On-site visitors report about state-of-the-art facilities operated by only a few specialists. The political message is clear: Chinese textile production should remain in the country, be of a higher quality and, if necessary, be reoriented in the direction of technical textiles.However, at least private fashion manufacturers are skeptical about whether the politically favored "Go-West" actually pays for them. Because there too, wages are likely to rise sooner or later, according to the justified Apprehension.

The fact that Vietnam, Bangladesh, South Korea and Cambodia have entered the league of important PRC purchasing countries within a few years is a result not least of the fact that Chinese (and other) manufacturers already have dislocated production capacities. They return their products from there for sale to China.Nevertheless, the very large displacement wave so far has not yet happened. In fact, certain limits are imposed on the shift, since the target countries often encounter their capacity limits. Added to this is the extraordinary advantageous network of the various production stages in China: from cotton harvesting to textile processing and final finishing.

Future theme digitization As part of the country-wide "Made in China 2025" strategy, the textile industry is trying to exploit the many and new opened possibilities of digitization. In view of the increasing individualization of consumption, more machines will probably be required in the future, which are, for example, able to knit sweaters according to the size, color and pattern of the individual customer. In principle, intelligent networking of production, real shops and e-commerce are seen as the challenge of the future.

 

Chinese Clothing Buyers Become More Selective © Marko Greitschus/ pixelio.de
20.06.2017

CHINESE CLOTHING BUYERS BECOME MORE SELECTIVE

  • Foreign companies should adapt their fashion to Chinese needs
  • Increasing health awareness strengthens sportwear market

Beijing (GTAI) - The Chinese clothing market is one of the largest in the world and is developing rapidly. From the lower mass volume over the in quality and optic pretty products in a midprice segment to luxury and haute-couture the range of products in the sectors is constantly expanding. In addition to the tendency towards recognized brands an increasing individualization of consumption can be observed. What is needed, what fits well is liked and moreover is somehow "special".

  • Foreign companies should adapt their fashion to Chinese needs
  • Increasing health awareness strengthens sportwear market

Beijing (GTAI) - The Chinese clothing market is one of the largest in the world and is developing rapidly. From the lower mass volume over the in quality and optic pretty products in a midprice segment to luxury and haute-couture the range of products in the sectors is constantly expanding. In addition to the tendency towards recognized brands an increasing individualization of consumption can be observed. What is needed, what fits well is liked and moreover is somehow "special".

According to the Chinese Statistical Office (NBS), the retail sales of clothing increased in 2016 to more than USD 150 billion (these figures include companies with annual sales of over USD 3 million in their main business). This makes the Chinese clothing market to one of the largest in the world.

The Chinese consumer desires are increasingly demanding, differentiated and personalized. The new possibilities of the Internet, including the booming e-commerce, are changing the purchasing behavior drastically. The level of information has risen significantly, especially as a result of visits abroad. Customers are increasingly aware of prices that have to be paid outside of China. Too high price increases are therefore perceived as discrimination and damage the image of brands.

"The success is not decided by online or offline trading or whether it is a local or international company, but whether the supply meets the demand," Liu Xiaolu, founder of the popular underwear brand Neiwai says.  Essential are the right materials and a quick response to the changing needs of the customers. Finding the right piece online can actually be difficult. A number of hitherto exclusively online offering vendors such as Miss Rhino have recently opened additional conventional stores in order to provide a better advice to customers.   

Fashion must meet Chinese expectations

This makes the sector division representative for the entire Chinese fashion market: the products must be liked and should fit. From the customers' point of view, it is important to find the balance between foreign flair and local characteristics. Not without a reason the 345 yuan (RMB, around 52 $, 1 USD = 6.6442 RMB, as annual average price 2016) for expensive model O2bra "Naja Nina", is one of the bestsellers of the Neiwai brand in Shanghai. It unites Chinese and Western elements: from the outside plain black, decorated inside with erotic motifs from classical Chinese painting.  In general, the underwear sector within the fashion market is considered to be the least saturated and segmented. The Chinese retail trade sold women's underwear at about USD 20.1 billion in 2016. It is estimated to reach USD 25 billion in 2017. For 2020 Euromonitor International predicts sales of USD 33 billion.    

The top ten producers share 13% of the market only. The bulk of this is due to thousands of hardly known companies selling their products at low prices. The prices for a bra range from RMB 50 piece from the Chinese mass producer Cosmo Lady to one hundred times higher Italian brand La Perla. In order to benefit from the more demanding wishes of the Chinese women's world, for example Victoria's Secret from the USA opened its first subsidiary in the People's Republic in Shanghai in March 2017 - a four-storied flagship store.

According to the industry in the long term it hardly will be possible to bring for Western women designed goods to China.  Although in the medium to long term the Chinese ladies statistically seem to become larger and more corpulent, but the purely physical differences will still remain considerable. According to the China Physical Fitness Surveillance Center, women aged 20 to 24 in 2000 were 158.6 cm tall in average, their breast circumference was 82 cm, ten years later they were measured 159 cm respectively still 82 cm. Women of the age of 25 to 29 years measured in 2000 about 158.7 cm / 82.5 cm and in 2010 at 158.2 cm / 83.4 cm. At this background, the companies need not only to develop appropriate fit-sizes. They also have to accept that Chinese women have a more functional or conventional attitude than, for example, women from the USA. This is not least true for swimwear also.

The market for sportswear is growing strongly

According to taobao.com, the largest online platform in the country, more than 21 million bikinis and bathing suits are being sold annually. It is true that every third piece is a bikini, but according to Taobo Chinese women generally prefer to dress more covered than the Western ones. Preference is given to models made with a lot of fabric, looking often much like skirts. Leading are the local companies Hosa, Heatwave and Zoke with prices between RMB 400 and 500. However, many younger Chinese prefer more likely to shop on foreign websites.

Given the strong growth in beach and spa tourism, the demand for swimwear in China will grow at an above-average rate. In general, the sporting goods sector is predicted to get an above-average growth together with increasing health awareness. According to Euromonitor International, sales of sportswear in China are expected to grow to around RMB 281 billion by 2020, of which about RMB 20 to 30 billion will be spent on sports underwear. In total, an estimated value of RMB 170 to 180 billion of sportswear will be sold in the PR China in 2016. The sector is happy and looking forward to a growth of around 10% per annum.

Tendence Living @ Messe Frankfurt Exhibition GmbH
16.05.2017

TENDENCE IS GROWING: ADVANCED LOOK AT NEW PRODUCTS FOR SPRING AND SUMMER!

'New' is the keyword, and so it will remain – whether it is the latest news, fashion collections fresh off the catwalk, or the first delivery of consumer goods straight from the factory. New products for the second half of the year in the furnishing, living, and giving categories will be showcased for the very first time in 2017 at Tendence. From 24 to 27 June, exhibitors from all over the world will be presenting their products at the lifestyle fair in Frankfurt am Main. "We’ve achieved our objective to encourage Ten-dence to grow again as the first event showcasing new products in the second half of the year. Some of the halls are actually overbooked. So, there will be a larger range of products on show for buyers, particularly in the seasonal decoration, tableware and home textiles sections, as well as the new outdoor living segment", says Bettina Bär, Director Tendence.

Preview: Spring and Summer 2018

'New' is the keyword, and so it will remain – whether it is the latest news, fashion collections fresh off the catwalk, or the first delivery of consumer goods straight from the factory. New products for the second half of the year in the furnishing, living, and giving categories will be showcased for the very first time in 2017 at Tendence. From 24 to 27 June, exhibitors from all over the world will be presenting their products at the lifestyle fair in Frankfurt am Main. "We’ve achieved our objective to encourage Ten-dence to grow again as the first event showcasing new products in the second half of the year. Some of the halls are actually overbooked. So, there will be a larger range of products on show for buyers, particularly in the seasonal decoration, tableware and home textiles sections, as well as the new outdoor living segment", says Bettina Bär, Director Tendence.

Preview: Spring and Summer 2018

In addition to this, companies will not only showcase their new products for the autumn and winter business period at the fair, but also their brand-new collections for spring and summer next year – as heralded by Tendence’s slogan: 'Two Seasons, One Date'. Exhibitors, who can present products for the first season of next year as well, will be represented in all the halls. The stands of these companies will be labelled 'Spring Summer 2018' to make them easy for buyers to find. The Tendence catalogue and online exhibitor search contains an overview of relevant suppliers.

Ethical Style – green products on the up

Trendy lines, including shoes that were once just flip-flops, beakers made of bamboo fibres, and porcelain manufactured in a water-efficient way: sustainability comes in many different guises. It is clear that consumers are attaching more and more importance to the way products are made, the materials used, and the manufacturing conditions. Exhibitors at Tendence, who offer 'green' products like these can be identified in the catalogue and on the website because they bear the 'Ethical Style' label. The stands of these companies will also be labelled in green (of course). "This is because consumers are focusing more and more on products that are manufactured sustainably", says Bär. "Where and how something is produced and whether it is recyclable or not, is becoming more and more important to customers when they make their purchasing decisions."

Tendence – international trade fair for consumer goods

Tendence (24 to 27 June 2017) is Germany’s most international order venue for the second half of the year. The wide-ranging product portfolio covers fields of the home, furnishing, decorating, gifts, jewellery, fashion accessories, home textiles and outdoor living. Special shows and a wide-ranging complementary programme of events are multi-faceted sources of sales-boosting impulses for retailers. Strong brands and key communicators use this new-products platform to present their trends for the winter and Christmas season. At the same time, they give bulk buyers from the international trade the chance to place orders in good time for their spring and summer collections.

 

Belarus is expanding its textile and clothing industry © Florentine/pixelio.de
28.03.2017

BELARUS IS EXPANDING ITS TEXTILE AND CLOTHING INDUSTRY

PLANNED ABOLITION OF EU IMPORT QUOTAS ALLOWS MORE FOREIGN COMMITMENTS

Minsk (GTAI) - The textile and clothing industry of the Republic of Belarus faces great challenges. It has to become more efficient, should produce more market-orientated and make greater use of its export potential. The sector has great hopes on the by the European Union planned abolition of quotas for Belarusian textiles and clothing products. There are then more than ever good opportunities for the subcontracting finishing process.

PLANNED ABOLITION OF EU IMPORT QUOTAS ALLOWS MORE FOREIGN COMMITMENTS

Minsk (GTAI) - The textile and clothing industry of the Republic of Belarus faces great challenges. It has to become more efficient, should produce more market-orientated and make greater use of its export potential. The sector has great hopes on the by the European Union planned abolition of quotas for Belarusian textiles and clothing products. There are then more than ever good opportunities for the subcontracting finishing process.

The textile and clothing industry has traditionally been one of the most important sectors of the manufacturing industry in the Republic of Belarus. As a result of the sharp decline of the local purchasing power and of the main export market Russia, the sector has suffered a severe setback in the years 2013 to 2015. Since the second half of 2016 it is on an upswing again. According to preliminary data, the output has risen in 2016 by 4.6% to EUR 1.41 billion compared to 2015. Produced were 146.8 million sqm. of fabrics, 40.4 million pieces of knitwear, 147.0 million pairs of stockings and 19.9 million sqm. of carpet products.

Nevertheless the textile and clothing industry continues to suffer from a weak capacity utilization, an inadequate management and marketing as well as from a considerable backlog in the technological renewal of the equipment park. The implementation of an industry support program for the period from 2016 to 2020 should provide for a remedy. The program comes from the Belarussian State Group for production and sale of goods of the light industry Bellegprom. (http://www.bellegprom.by).

Sector program shows planned projects until 2020

Under the umbrella of the State Group 17 textile, 12 knitting and 21 garment companies are active. With an output of just under USD 0.9 billion, these manufacturers were involved with nearly three-fifths of the total output of the Belarusian textile and clothing industry in 2015. The companies have exported goods for nearly USD 500 million in 2015. The main customer was Russia (USD 357 million). The investments of the Bellegprom companies are expected to reach a volume of at least EUR 250 million in the years 2017 to 2020.

The envisaged projects for this period include:

  • the continuation of the comprehensive modernization of the Orschaer linen combine Orscha (production of linen yarn, -fabrics and finished products, processing of imported raw materials);
  • technological renewal in the company OAO Mogotex, Mahiljou / Mogilew (spinning and textile finishing);
  • the development and production of new competitive wool and wool blended fabrics in the company OAO Kamwol, Minsk;
  • the expansion of the production of hosiery, including an enlargement of the assortment of medical hosiery in the company SOOO Conte Spa, Grodno;
  • the commencement of production of seamless underwear in the company OAO Kupalinka, Salihorsk and
  • Investment in the production of fine thread Ajour-fabrics in OAO Switanak, Shodsina.

 

Selected characteristic data of the Belarusian textile and clothing industry
  2010 2011 2012 2013 2014 2015
Number of companies1) 1,577 1,605 1,693 1,715 1,671 1,552
Number of employees
(in 1,000 persons)1)
104.2 102.5 100.3 94.9 87.2 75.5
Production (in Mio. Euro)   1,440.7 1,654.3 1,673.7 1,663.0 1,499.7 1,181.8
Real change compared to previous year (in %)2) 13.5 6.8 1.4 -2.7 -2.4 -14.0
Share of production of the total manufacturing industry (in %) 3.8 3.4 3.2 3.6 3.4 3.2
Gross facility investment (in EUR mio) 103.8 114.0 96.4 125.2 177.6 76.1
Average monthly wage (Euro) 210.0 216.3 256.8 315.7 318.0 257.3
Production of selected products   
Fabrics, total (sqm. mio) 147.0 177.2 183.9 181.0 166.5 155.2
Fabrics made out of chemical fibers 65.8 82.3 83.8 80.5 67,4 69.5
Cotton fabrics 52.9 65.5 68.6 69.7 71,6 58.8
Linen fabrics 24.3 25.3 27.4 26.8 24.6 25.0
Woolen fabrics 4.0 3.2 3.1 3.5 2.5 1.6
Knitted goods (pieces mio) 63.7 64.2 62.8 61.2 51,1 42.2
Hosiery (pairs mio) 119.0 129.5 133.6 137.0 140.2 138.6
Carpets and floorcoverings (sqm. mio) 10.0 12.2 12.9 15.4 18.7 18.6

1)  Without regard to micro- and other small enterprises; at the end of 2015 225 textile and clothing companies were active in Belarus, the average number of employees in these companies was 58,800 persons per year;
2)  in terms of the national currency of Belarussian Ruble
Source: National Committee for Statistics, calculations by Trade & Invest in Germany.

In order to create complete value chains, it is envisaged to set up joint ventures between manufacturers of fabrics as well as producers of finished products. The Bellegprom Group is keen to focus the expansion potential on the production of linen fabrics and high-quality finished linen products.

Belarus is one of the world's five largest linen producers. For 2017 a volume of 55,000 tons is expected. In the year 2016 29 companies have processed flax straw into fibers. Of the in these factories installed 54 processing lines only ten are considered to be highly productive. According to the administration of the Mahiljou region, a Chinese investor wants to set up a factory in the region for the processing of flax for semi-finished and ready made goods in the near future.

Abolition of EU quotas planed

The EU plans to abolish the since 2010 existing autonomous quotas as well as the contingents for passive finishing processing for Belarus. The restrictions currently apply to a variety of textile products, including cotton and linen yarn as well as garments made out of cotton and woolen fabrics. Market observers agree: the abolition of the quotas with the related bureaucratic procedures would provide a solid basis for stimulating foreign investments in the Belarusian textile and clothing industry.

Belarus has many advantages: geographical proximity to the EU market, a well-developed infrastructure, long-standing industrial traditions, available production capacities, skilled labor and, last but not least, favorable labor costs. In a first phase of cooperation with Belarusian partners, the interest of foreign companies is likely to focus more on subcontracting. There are already successful projects that use the favorable framework conditions for this business model.   

The German Langheinrich Vertriebs GmbH, for example, produces high-quality table cloth and bed linen for the contract area in the small West-Belarussian town of Diwin (Kobryn district, Brest region). According to the director general of Langheinrich Konfektion GmbH, Walentina Paschkewitsch, the company, founded there in 2005, employs now between 90 and 120 employees depending on the order situation. Sales in 2016 amounted to around EUR 1 million. The in the company paid wages and the additional granted social packages are the guarantor of a very low fluctuation of the workforce. Among the companies from neighboring Lithuania, which are producing textiles and clothing in Belarus, the leading Baltic manufacturer of sportswear Audimas stands out.

 

Gardinen, Sicht- und Sonnenschutz © Rainer Sturm / pixelio.de
21.03.2017

NEW SECTOR REPORT ON CURTAINS, SCREENS AND SUN PROTECTION PUBLISHED

Innovative solutions are still waiting to be discovered 

The latest edition of the study: Curtains, Screens and Sun Protection has been published. In February 2017, the market researchers and analysts from Marketmedia24 and NoceanZ wanted to know it exactly: How do consumers think in terms of curtains, screens and sun protection? A fashionable and emotional factor is accounted by almost 46 percent of people buying such products. Desire for a new decoration or the discovery of a great new idea is initiating shopping. For many consumers this happens even every five years.

Innovative solutions are still waiting to be discovered 

The latest edition of the study: Curtains, Screens and Sun Protection has been published. In February 2017, the market researchers and analysts from Marketmedia24 and NoceanZ wanted to know it exactly: How do consumers think in terms of curtains, screens and sun protection? A fashionable and emotional factor is accounted by almost 46 percent of people buying such products. Desire for a new decoration or the discovery of a great new idea is initiating shopping. For many consumers this happens even every five years.

The power of emotions plays a decisive role - the trend professionals know and recognize in the new "hygge-like" lifestyle (derived from the Danish happiness philosophy Hygge) the return of the consumers back to familiar, even magical worlds – say back home. Where, by the way, one does not go back to the times of cocooning, but rather enjoy live with family and friends in security and individuality.

However, consumers showed the marketing strategies of the sector the red card: The technological added value of modern articles is hardly significant, brands have a just marginal importance, therefore purchasing happens primarily priced-oriented. Eva Barth-Gillhaus, a member of the authors’ study team, is certain: "Our consumer survey reveals clearly that in the sales orientation of the manufacturers the communication with consumers missed out. This is regrettable because many brands have a lot to offer.

For the brave, however, a wide field opens up for brand strategies to add emotional appeal, pointing out added value and innovation. The value of habitation and the potential of modern products provide an ideal basis. B2C communication undoubtedly is a tour de force, where creative viral strategies and the use of social media may help to save some advertising EUR." The expert predicts that sector campaigns, especially breadthwise, could bear fruit more quickly, but at the same time she has to limit the feasibility: "Perhaps an illusion, but the alternative is interchangeability, dependence on the market partner and the primacy of the price."

Eight sales channels are mainly responsible for the sales on the German market for curtains, screens and sun protection. Handicraft and converters represent the strongest market power, followed by the retail trade. The furniture stores are the number one for the majority of the res-pondents when it comes to purchasing of curtains, screens and sun protection products. However, this result is not a true reason for joy for those persons involved. Men prefer to buy (about 21%) in hardware stores while women (just under 25%) prefer furniture stores, but only if they do not prefer to sew the curtains and decoration shawls themselves, what is favored by at least 5%. As number two online providers came out of the total survey.

Anyone who is familiar with the life span of furnishing articles will be surprised about the renewal rhythm at the window. While, for example, living room luminaires with an average hanging time of 15 to 25 years prove to be extremely long-lasting, curtains, screens and sun protection products seem to be fast exchanging. After all, almost 39% say they replace the products every five years. A similar group of the same size changes even more frequently.

At first sight, functional and fashionable buying impulses are balanced. It does not seem to be surprising that 58% of the interviewees call protection from the sun and about 40% the desire for dim-out as purchase reasons. On the other hand, the high number of those who can be infected by "great" discoveries is astonishing.

When asked, "Which brand names do you know spontaneously?", the respondents named more than 180 brands. Among them Ado and Goldkante or Otto and My Home as two separate brands. But also stationary and virtual shopping sources were used as brand names for curtains, screens and sun protection such as Amazon, Bon Prix, Textilshop.de, Ikea, DM, Obi, Poco, Tchibo and interior decorators.

The fact that in a representative survey consumers also named Nivea and Nivea Sun as brand names for curtains, screens and sun protection products, and that the furniture retailer Ikea, after Velux and Ado reached the third highest degree of recognition, shows a dilemma that not only gives the manufacturers / suppliers of the sector a reason to think about.
With such a low degree of brand awareness it is not surprising, that brand products can seldom be found on the shopping lists of consumers. For a real desire this low brand awareness is not sufficient enough. Therefore almost 50% decide on the price. Whether it is a known brand name or a brand product is not important.

But in principle the signs bode well , for textile living as well as for the offers of curtains, screens and sun protection. Several megatrends and market factors link together to form a powerful market engine. The construction boom and the general demand for residential space are important drivers. In the first eleven months of 2016 already 340,000 new apartments or renovations were approved, 63,600 or 23% more than in the same period of the previous year.

Who as a manufacturer or supplier in the market for screens and sun protection as well as curtains has to decide about larger investments or product innovations - needs to get as much information as possible about the medium and longer-term market development. What has to be expected for the next eight to ten years, until about 2025? Is the growth of the past few years continuing? Is more growth still possible? Or will it weaken, for example because the market is simply saturated? The new sector report 2017 about curtains, screens and sun protection products provides a solid basis for answering such questions.

 

GDS on the fairground of Messe Duesseldorf © Messe Duesseldorf/ctillmann
14.02.2017

SHOE SECTOR BIDS FAREWELL TO GDS

7 to 9 February 2017 saw the last GDS being held on the premises of Messe Düsseldorf. This was the 123rd edition of the tradition-rich event. Since Tuesday afternoon we have also known something else for sure, too: not only the organiser and venue will change but also the name. The Igedo Company will present its shoe trade show at Areal Böhler as Gallery SHOES.

7 to 9 February 2017 saw the last GDS being held on the premises of Messe Düsseldorf. This was the 123rd edition of the tradition-rich event. Since Tuesday afternoon we have also known something else for sure, too: not only the organiser and venue will change but also the name. The Igedo Company will present its shoe trade show at Areal Böhler as Gallery SHOES.

In keeping with this “passing of the baton” the evening event of GDS was also held at Areal Böhler on the first day of the trade show. Speaking before many representatives of the shoe sector, Werner Matthias Dornscheidt, President & CEO of Messe Düsseldorf, used the opportunity to acknowledge the efforts by the GDS team: “Kirstin Deutelmoser and her team have undertaken extraordinary efforts over the years and introduced innovations into the shoe shows time and again. And even the last event was designed with full professionalism and provided visitors with a comprehensive overview of the market. My thanks also go to the sector: GDS only managed to remain such an outstanding meeting point for decades on end thanks to the support from trade and industry. I wish the Igedo Company the best of success for its new concept.”

During the press conference on the first day of the trade show Kirstin Deutelmoser, Director of GDS and tag it!, referred to GDS’ longstanding tradition on the one hand, and the fundamental changes occurring in the footwear sector, on the other: “Around the turn of the millennium GDS registered most visitors. People came to Düsseldorf to discover the new collections and – just as importantly – to network.
But over the past few years the world started turning faster. New players entered the market. The retailscape experienced constant change. And since trade shows are also always mirror images of the market this extreme dynamism within the footwear sector also impacted GDS.
Its own history proved a burden rather than a benefit: regardless of how much you alter a GDS – it will always be measured by its own most successful edition.
We therefore decided it was time for a complete “re-boot”; and to create something new you have to be free of existing structures and traditions. This is why we will hand over the shoe trade show after this GDS to the Igedo Company thereby enabling a complete re-start with completely new structures and signals.
I thank all of those who have accompanied and supported us over so many decades – especially our customers, exhibitors and visitors alike, the many partners of GDS and my great team.
I wish the Igedo Company and Ulrike Kähler, in particular, great success with the new format. And my particular hope is that the sector will make use of the opportunities that come with the re-launch of a footwear trade show.”

GDS with Powerful Farewell Programme

The last GDS offered visitors a comprehensive range of information. 600 brands presented their new collections and the trade show had prepared all the trends of relevance to the 2017/18 Autumn/Winter season for retailers offering concrete services for purchasing and merchandising with the GDS Trend Talks, Trend Codes and Trend Spots.
A special focus for coming Autumn/Winter are sturdy laced and biker boots. Weather permitting, futurist sneakers will also be determining the look on our streets – either in clean white or with prints, another trend theme displayed by many exhibitors.

The talks delivered by the Innovation and Education Institute SLEM headquartered in the Netherlands revolved around manufacturing rather than design. Visitors learnt which technologies will change the future of footwear production.

Alain-Fabien Delon (22), son of legendary actor Alain Delon, caused one last flurry of camera flashes at GDS, when he strolled through the STUDIO Halls during the Press Walk and browsed the latest men’s styles. The exhibitors befittingly used GDS as a stage to present their brands with catwalk shows or dance performances. 

Fashion bloggers and influencers made sure the new footwear trends were also shared on social media. How this actually works was illustrated in detail to interested retailers and manufacturers at the Social Media Consulting sessions.

The first Gallery SHOES will be held from 27 to 29 August 2017. Relevant details will be published at www.igedo.com.

2017 Spring/Sommer Trends at the GDS shoe fair in Dusseldorf © Messe Düsseldorf / ctillmann 
02.08.2016

STEEP CAREER FOR SNEAKERS

Sneakers remain the megatrend par excellence in spring / summer 2017. There is no boredom coming up yet. The new shoe collections present themselves varied and innovative: Safari and ethno themes are reinterpreted. Soft romantic and playful decorations set new accents. Newcomers with potential are Mules and Sabots.

Sneakers remain the megatrend par excellence in spring / summer 2017. There is no boredom coming up yet. The new shoe collections present themselves varied and innovative: Safari and ethno themes are reinterpreted. Soft romantic and playful decorations set new accents. Newcomers with potential are Mules and Sabots.

While the consumer mood was positive in the first half of 2016 - the shoe retail sector unfortunately could barely benefit of it in many places. Sales in the first six months were two percent lower than last year. The weather conditions were anything but sales promotional: the last winter months were too mild, spring on the other hand was too cool. But this is just one of many causes for the sagging sales of shoe retailing. Deplored also is the loss of appeal of the inner cities and, related with this, the increasing trend of shoe purchasing in the Internet. For the stationary shoe trade this development represents a strong challenge which needs to be mastered. Hope puts the sector on the trend toward shortened trouser forms that lead more attention towards footwear. In the new season the shoe trade has to and wants to invest in target group-oriented shopping ambiance and in marketing methods to provide quality incentives. In many places the product mix has been send back to the testbed. Many traders therefore took advantage of the just ended GDS shoe fair in Dusseldorf in order to learn about the new trends for spring / summer 2017.

Sneakers continue their successful rise and belong to the generational and gender comprehensive trend shoes. The convenient slippers are now being used as footwear for the whole family, from the youngest to the elderly. This trend has often more to do with a sporty look than a sporty use, for many shoe wearer convenience has become a self-evidence. Clean and purist styled models standing next to styles of material mix: glitter, ornamental stones, mesh, metallics, reptile embossing, lasercut and neoprene come in use for the shoes. White soles are an important feature of the new sneaker.

Mules score in a new variety. In trend are toe gripers as well as mules in tube optics and wide (cross) bandages. For purchase incentives models with an anatomic formed footbed and soft uppers (like cork) should care.

Sabots, Mules and Babouch types are indispensable for the new season. The models are mostly flat and come along with slim borders. Very trendy are open toe shown mules with block heels.

Previously Espadrilles were worn only during the (beach) holiday, in the meantime these flat treads have blossomed into absolute trend-outfits. No wonder, because the new models are not only very comfortable, but super stylish also! Particularly noble shafts in a material mix like leather plus metallics come along. Trendy are also Espadrilles made out of linen, exotic printed, trimmed with stripes or sequins and pearls. Non-slipping rubber soles make the Mediterranean shoes now all-weather fit, regardless whether flat, with plateau or wedge.

Loafer with their androgynous variants like Brogue, Budapest and Monk remain important in the coming spring / summer season. It is important that the shoe is light. Filigree, unlined models made of soft suede compete with models with voluminous bottoms.

Sandals are an indispensable part of any summer collection. In addition to models with platform and wide drums are sportier variants. For innovations are sandals with block heels, T-clips and high-front cuts. Hardly to overlook are Lace-up Sandals, a mix of Roman-sandal and Ballerina.

The ethnic and safari trend remains unbroken in spring / summer. Shaft designs with colorful pompons, tassels, embroidery, pearls and braiding determine the optic. Thick, profiled soles ("Briquette plateau") or soles with "shark tooth" profiles have entered the mainstream. Ideal for women who like to “grow” a few centimeters without walking on high heels.

With the great demand for sneakers, the portion of high-tech materials is growing. Leather naturally will not be relinquished for shoes, especially not as soft nappa and suede. Very smooth and glossy surfaces are there among reptile embossing.

The color spectrum in the spring / summer 2017 is discreet. Monochrome color images produce a sustainably-quality look. From pearl gray to titanium ranges the gamut of grays. In addition there are clear, creamy tones with a touch of rosé, sandy shades and powdery-bright models.

Regardless whether as high heel or sneaker - metallic colors of "subtly iridescent" to "mega-glittery" light up many shoes. Silver, bronze and gold are not only trendy in fashion clothes, even the feet are decorated with it in the new season.

RUSSIAN GOVERNMENT SETS DEVELOPMENT PROGRAM UNTIL 2025 FOR THE TEXTILE INDUSTRY © Jerzy Sawluk / pixelio.de
28.06.2016

RUSSIAN GOVERNMENT SETS DEVELOPMENT PROGRAM UNTIL 2025 FOR THE TEXTILE INDUSTRY

  • Anticrisis Plan provides grants of nearly Ruble 1.5 Billion 

Moscow (GTAI) – In spring 2016 the Russian government has decided a "Strategy for the development of the light industry until 2025" and a "Federal program to support enterprises of the light industry" (anticrisis plan). Hence the Russian textile enterprises should be supported in the crisis. It is the aim of the Ministry of Industry and Trade to double the share of domestic producers on the clothing market from currently 25% to 50% in the year 2025.

  • Anticrisis Plan provides grants of nearly Ruble 1.5 Billion 

Moscow (GTAI) – In spring 2016 the Russian government has decided a "Strategy for the development of the light industry until 2025" and a "Federal program to support enterprises of the light industry" (anticrisis plan). Hence the Russian textile enterprises should be supported in the crisis. It is the aim of the Ministry of Industry and Trade to double the share of domestic producers on the clothing market from currently 25% to 50% in the year 2025.

According to the Ministry of Industry and Trade 14,000 companies (including 200 large enterprises) of the Russian light industry are producing clothing, textiles, footwear and leather goods. They generate annually a turnover of Ruble 270 billion. Of that 653 large and medium and 4,000 small businesses are operating in the yarn and textile industry. Because the purchasing power and consumer demand fell, the light industry slowed its production in 2015 by 12%.

To give the clothing and textile factories more security, the Russian government adopted in spring 2016 a "Strategy for the development of the light industry until 2025" and a "Federal program to support enterprises of the light industry" (anticrisis plan). It is the aim of the Ministry of Industry and Trade to double the share of domestic producers on the clothing market from currently 25% to 50% in the year 2025.  In this context up to 330,000 additional jobs should be achieved.

Anticrisis plan provides subsidies of Ruble 1.475 billion
In the anticrisis plan Ruble 1.475 billion will be granted. This should especially support manufacturers of school uniforms, children's apparel and textile factories that work on government orders. The financial support includes: subsidies for producers of school uniforms for the lower classes made out of Russian worsted fabrics (Ruble 600 million), subsidies for working capital loans to support purchases of raw materials (Ruble 800 million), subsidies for investment loans for technical modernization of enterprises (Ruble 75 million).

As part of the development program for the light industry an own development bank for the textile and clothing industry will be set up – following the example of the Rosselkhozbank. The hitherto in agriculture specialized state leasing company Rosagroleasing should accompany the technical modernization of the textile and clothing companies. In addition, the government ordinance no. 791 prohibits, as in  
the version of February, 17th 2016 on all three government levels (federal, regional, municipal), government procurement of imported textiles and garments when there are offers from domestic Producers.

Industrial parks and clusters for the light industry are growing
In addition, two industrial parks for the clothing and textile industry will be set up in the areas of Ivanovo and St. Petersburg. In addition, a regional cluster of the light industry in the Chelyabinsk region of the South Ural is growing. The fund for the development of the Russian industry promotes investments with low interest rates on credits, for example the project of Praimteks (Primetex) in the Ivanovo region for the production of textiles using digital textile printing (credit: Rubles 466 million rubles).

Further, the domestic producers of clothing and footwear should gain access in future to the funding instruments of the federal association for the development of small and medium-sized enterprises. Critics complain, that the subsidies reach mostly large companies only and above all companies working with government contracts.

Capacity building for chemical fibers 
Export opportunities are seen by the Ministry of Industry in synthetic fibers. In the textile cluster Ivanovo (http://invest-ivanovo.ru/data/prog.pdf) a chemical fiber plant is growing with public aid, scheduled to begin production from 2018. With that 250,000 t chemical fibers would additionally annually be available. Until now both manufac-turers Komitex and Wladimirski Polyefir produce together 33,000 t chemical fibers per anno. Viscose is currently not being produced at all in Russia. The import share of polyester is 74%, of polyamide 88%. 

In future the synthetic fibers may be supplied to BTK Textile and other customers. The production complex of BTK Textile in the textile City Shakhty in the Rostov region, was inaugurated in June 2015. The company manufactures high-tech textiles and knitwear made out of synthetic fibers of which work-wear, sport-wear and ski-wear are being sewn. BTK Textile has fabric production capacities of about 12 million square meters per year, General Director Sergey Bazoev says. Up to now BTK Textile has to buy the synthetic fibers and yarns predominantly in Asia. That could change soon. The BTK Group is the largest Russian manufacturer of men's clothing and uniforms.

Building new production facilities in Russia is not so easy: equipment of domestic manufacturing is not available and imported technology became very expensive due to the Ruble devaluation. So the technical facilities of BKT for manufacturing, impregnation or coating of fabrics and for apparel sewing (in total 250 units) are coming from Italy, Denmark, Germany, Switzerland and France. Long-term loans of over 8 to 12 years are not available and if - only at high interest rates. The lack of a variety of technologies and materials (establishing of extensive fabric and accessories inventories is too expensive) remains the main problem for Russian textile companies. Therefore, the number of new projects in the light industry is not yet clear.
Russian Federation - production of textiles and clothing (change in %)
Description 2015 Change 2015/2014
Cotton fiber (mio. bales) 111.0 4.4
Chemical fibers (mio. bales) 66.0 -4.5
Fabrics (mio. sqm) 4,542 14.7
.thereof from: :    
.Silk (1,000 sqm) 253,0 31.8
.Wool (1,000 sqm) 9.262,0 -20.9
.Linen 25,9 -26,6
.Cotton 1.176,0 -4,5
.Chemical fibers 237,0 14,2
Fabrics made out of other materials 3.084,0 25,1
Fabrics with plastic impregnation (mio. sqm) 32,3 14,6
Bed-linen (mio. pieces) 59,8 -9,6
Carpets (mio. sqm) 22,6 -3,7
Knitwear (1,000 t) 14,2 29,8
Stockings (mio. pair) 199 -5,6
Coats (1,000 pieces) 989 -22,1
Lined jackets (1,000 pieces) 1.887 -45,4
Suits (1,000 pieces) 4.690 -12,6
Men’s jackets and blazer (1,000 pieces) 870 14,1
Women’s coats with fur collar (pieces) 5.543 -46,1
Clothing made out of artificial fur (1,000 pieces) 24,5 21,0
Uniforms and workwear (mio. pieces) 20,7 -8,2
Work- and protective clothing (mio. pieces) 99,8 14,6
Overalls (1,000 pieces) 733 -62,4

Source: Rosstat 2016

Russian Federation - production of textiles and clothing (change in %)
Description 1st Quarter 2016 Change
1st Quarter 2016 / 1st Quarter 2015
Sewing thread made out of synthetic fibers (mio. reels)   14,0 -0,6
Fabrics (mio sqm) 1,2 23,3
Bed linen (mio pieces) 14,7 -7,7
Knitted stockings (mio. pairs) 55,4 34,0
Knitwear (mio. pieces) 24,8 -6,0
Workwear, uniforms (mio. pieces) 31,1 11,2
Coats (1,000 pieces) 269 9,1

Source: Rosstat 2016


Contact addresses:
Ministry of Industry and Trade

Department of Light Industry
Denis Klimentewitsch Pak, Director of the Department
109074 Moskau, Kitajgorodskij proesd 7
Tel.: 007 495/632 8004 (Sekretariat), Fax: -632 88 65
E-Mail: dgrvt@minprom.gov.ru, Internet: http://minpromtorg.gov.ru

(Sub) department of Light Industry: Director: Irina Alekseewna Iwanowa,
Tel.: -632 87 31, -346 04 73; E-Mail: ivanovaia@minprom.gov.ru
Internet: http://minpromtorg.gov.ru/ministry/dep/#!9&click_tab_vp_ind=1
"Strategy for the development of Light Industry until 2025."
http://www.kptf.ru/images/company/Presentation.pdf (Presentation of the strategy)
http://minpromtorg.gov.ru/docs/#!strategiya_razvitiya_legkoy_promyshlennosti_rossii_na_period_do_2025_goda (Text of the strategy and action plan)

Russian Union of Entrepreneurs of Textile and Light Industry
107023 Moskau, uliza Malaja Semenowskaja 3
Tel.: 007 495/280 15 48, Fax: -280 10 85
E-Mail: info@souzlegprom.ru, Internet: http://www.souzlegprom.ru

 

CRISIS HITS RUSSIAN FASHION MARKET HARD © derProjektor / pixelio.de
24.05.2016

CRISIS HITS RUSSIAN FASHION MARKET HARD

  • Sales decreases
  • Middle Price Segments affected most
  • Online Sale of Clothing growing

Moscow (GTAI) - Sales of apparel and home furnishings will continue to decline in 2016. Lower real income leads to falling demand. Russian customers buy fewer clothes and are increasingly watching the price. Most sales shrink in the medium price segment. Fashion chains react on the declining market volume by closing stores and focus on profitable locations. In contrast, the online trade is growing. In comparison to the year before Russia's clothing market shrank in 2015 year by 9% to a volume of Rubles 1.4 billion. Converted into USD the decline was even 43%. The discrepancy between the value in Rubles and in USD is due to the drastically fallen value of the Russian currency.

  • Sales decreases
  • Middle Price Segments affected most
  • Online Sale of Clothing growing

Moscow (GTAI) - Sales of apparel and home furnishings will continue to decline in 2016. Lower real income leads to falling demand. Russian customers buy fewer clothes and are increasingly watching the price. Most sales shrink in the medium price segment. Fashion chains react on the declining market volume by closing stores and focus on profitable locations. In contrast, the online trade is growing. In comparison to the year before Russia's clothing market shrank in 2015 year by 9% to a volume of Rubles 1.4 billion. Converted into USD the decline was even 43%. The discrepancy between the value in Rubles and in USD is due to the drastically fallen value of the Russian currency. For the textile and clothing industry, the Ruble devaluation means a fundamental change in the general framework: more expensive imports, lower personnel costs in Russia and rising export opportunities.
 
Customers change from the middle to the lower price segment
In addition, the real income of the Russian population declines and thus the purchasing power. Russian customers buy less clothing and watch more and more the price. Sales shrink at the most in the medium price segment. Many customers orientate themselves on low-price segments (mass market), which will increase in 2016 by 5 to10% to a share of 65 to 70%, the Fashion Consulting Group predicts. The proportion of the premium and luxury segment remains unchanged.
An average Russian household has cut its spending on clothing and home textiles by 30 to 50%, experts estimate. Especially the suppliers of imported textiles and clothing got to feel this, their prices had to be increased most, what damaged the business of foreign brand suppliers. In 2015 the Russian imports of textiles and clothing fell by 25%. This tendency continues in 2016.
    
Distribution networks in the stationary trade become thinned 
Because of the price pressure manufacturers and retailers in the fashion market shorten their staff, negotiate discounts for the shop rental, reduce the collections, simplify cuts and save on quality. While many Russian brands used to buy their materials in the EU and in Turkey, designers and producers now can only afford cheap synthetic fabrics from China. The advertising budgets were slashed in 2015 by 40 to 45%. Moreover clothing suppliers react by closing stores and concentrate on most profitable locations. Since 2014 more than eleven international brands have left the Russian market. These include Gerry Weber from the middle price segment, Laura Ashley, Chevignon and Seppälä; from the mass market segment Esprit, New Look, OVS, River Iceland and Wendys.  
 
Marks & Spencer closed 3% of its stores, Mango 7%, Gloria Jeans 12%. The largest drop in the number of stores are reported from the brands Vis-a-Vis (-65%), Motivi (-40%), Savage (-29%) and Incity (-17%). Maratex closed its franchise stores for clothing brands like Esprit, New Look, OVS and River Iceland 2015 in Russia. The Finnish Stockmann sold its seven department stores in Russia for EUR 5 million to Reviva Holdings Ltd. (owner of the franchise store chain Debenhams) and gave up the business of its brands Lindex and Seppälä.
 
Adidas has closed 2015 167 of its 1,100 shops in Russia, planned are 200. The German sportswear manufacturer acquired 2015 the central warehouse Chekhov-2 with an area of 120,000 square meters in the Moscow region. The purchase price is supposed at a total between USD 70 and 100 million. The Finnish Kesko informed in February 2016 that it wants to sell the Russian Intersport chain because of poor financial results.

The retail chain Modny continent (brands: Incity, Deseo) reduced the number of its stores by 35. At the end of the first quarter of 2016 they still owned 301 stores. The Melon Fashion Group disposed in 2015 27 unprofitable stores, for this they opened 37 new ones. Melon owned December 31st 604 stores throughout Russia (befree 234, Zarina 203, Love Republic 167), of which 134 are franchise stores (befree 56, Zarina 44, Love Republic 34). A new concept of the stores - larger retail space and more modern design – should help against the crisis.
The Spanish designer brand Desigual closed its Russian stores end of September 2015, but they remain on the market in multibrand stores. A similar course is followed by other brands. 

Eleven fashion brands enter the Russian market in the first half year of  2016
A small gleam of hope: Eleven fashion brands announced to enter the Russian market in the first half year of 2016. This happened already at the end of 2015 with budget brands like Cortefiel, Superdry and Violetta by Mango. H & M, Monki, Uniqlo and Forever 21 want to continue to expand in Russia.
Already in 2015 the number of H & M stores grew in Russia by 35% to 96 stores. On April 28th 2016 the menswear house Henderson opened a new salon in the shopping center "Zelenopark" in Zelenograd near Moscow. With this Henderson (brands: Henderson, Hayas) is now represented in 164 major shopping centers in 56 Russian cities. Hugo Boss inaugurated on April 8th 2016 a new shop in the Outlet Village Pulkovo.

The vertically integrated chain Gloria Jeans has changed it’s headquarter at the beginning of 2016 from Rostov-on-Don to Moscow and rented there 3,500 square meters in the Arma plant. Until the end of 2016 Gloria Jeans plans to extend on 5,000 square meters and further to 10,000 square meters until 2017. The capital should serve as a gateway to the world market: Gloria Jeans plans to open an office in Hong Kong. The company has eight regional offices and two large logistics complexes in Novosibirsk and Novoshakhtinsk.

International brands, planning to enter the Russian market in first half of 2016
Nr. Brand Country Profile Shopping mall Price segment
1 Demurya     France/Russia Clothing Smolenskij Passash Premium
2 John Varvatos USA Clothing Crocus City Mall Premium
3 Il Gufo Italy Clothing for children ZUM Premium
4 Barbour United Kingdom Clothing GUM upper middle
5 Armani Exchange Italy Clothing Mega, Aviapark middle
6 Veta Estland Clothing Streetretail, Kamenoostrowskij middle
7 Love Stories Netherlands Underwear Einkaufszentrum "Modny Seson" middle
8 Victorias Secret Pink USA Underwear, clothing Evropejskij middle
9 Hunkemöller Germany Underwear Mega middle
10 Undiz France Underwear Mega lower
11 Aigle France Clothing, shoes Street retail, Olimpijskij pr-t middle

Source: Retail.ru

Online sale with clothing is growing – Chinese suppliers are expanding
In contrast to the declining sales in the stationary apparel trade, the demand in outlets and on the Internet is rising. The number of visits and the average amount of receipts at the Fashion House Outlet Centre Moscow has risen by two times since July 2013, director Brendon O'Reily reports. The Fashion House Group offers online shopping since 2016.

The association of Internet trading companies (http://www.akit.ru) estimates that sales on the Internet in 2015 were Rubles 760 billion (+ 7%). The share of clothing and footwear was 35 %. Already in 2014 the online trade had grown by a third. Online stores are operated by KupiVIP, Lamoda and Finn Flare. Alone at KupiVIP the number of orders increased by 45% to a volume of Rubles 16.5 billion in 2015.

Manufacturers and distributors therefor boost the online trade. The government wants to promote the export of Russian goods and is planning a large Internet trading platform. Models are Alibaba (China) and JD.com. However Russian customers are buying increasingly from Asian webshops. Only in 2014 the popularity of online orders in China increased threefold.

Contac addresses
Fashion Consulting Group
(Consulting, Marketing, PR)
125009 Moskau, Maly Gnezdnikowskij pereulok 4
Tel.: 007 495/629 74 25, -629 76 23
E-Mail: info@fashionconsulting.ru, Internet: http://www.fashionconsulting.ru

Russian Buyers Union
119034 Moskau, ul. Prechistenka 40/2, Gebäude 3, Büro 110
Tel.: 007 499/350 51 40
E-Mail: info@buyersunion.ru, relations@buyersunion.ru
Internet: http://www.buyersunion.ru

 

Sales of Apparel are rising in Poland - despite Price Pressure © Hardy5 / pixelio.de
03.05.2016

SALES OF APPAREL ARE RISING IN POLAND - DESPITE PRICE PRESSURE

  • Import from Germany growing / Domestic Chains expanding

Warsaw (GTAI) - The outlook for sales of clothing and footwear in Poland is favorable. Domestic chains such as LPP, Bytom, Vistula and Monnari are opening additional stores. In 2016 the shoe chain CCC is investing around EUR 33 mio in new sales areas, including in Germany. The western neighboring country is by far the biggest buyer of clothing from Poland. Increasingly popular too is fashion from Germany, which occupies the third place among supplying countries.

  • Import from Germany growing / Domestic Chains expanding

Warsaw (GTAI) - The outlook for sales of clothing and footwear in Poland is favorable. Domestic chains such as LPP, Bytom, Vistula and Monnari are opening additional stores. In 2016 the shoe chain CCC is investing around EUR 33 mio in new sales areas, including in Germany. The western neighboring country is by far the biggest buyer of clothing from Poland. Increasingly popular too is fashion from Germany, which occupies the third place among supplying countries.

In Poland the demand for clothing and footwear is steadily growing. The market research firm PMR (http://www.pmrpublications.com) expects in 2016 sales worth of Zloty 35.3 billion (approximately EUR 8.2 billion, 1 Euro = 4.3283 Zl, as of April 22nd  2016). The price war however is very tough due to the higher US dollar exchange rate, the dealers can hardly pass their higher costs on to the customers. This concerns mainly imported commodity goods from the Far East, while the outlook for the upscale segment outfitters is better.

Value of sales of clothing and footwear (in PLN billion)
2012 2013 2014 20151) 20162) 20172)
28.7 28.9 31.8 33.4 35.3 37.1

1) Estimation, 2) Forecast
Source: market research company PMR

The company for classic clothing Bytom (http://www.bytom.com.pl, from the same city (Bytom – Beuthen)) that serves the upper segment, wants to create an offer for the masses. It lowered its prices in March 2016. In order to reach more customers, it plans to increase its sales area of from 10,300 square meters in spring 2016 to 15,000 square meters by the end of 2018. The number of its stores should simultaneously rise from 97 to 120.

Bythom will avoid quality losses through savings in the purchasing of clothing. According to Michal Wojcik, chairman of the company, negotiations with representatives of procurement markets are on the way. In 2019 the retail sales of Bytom should reach around 250 million PLN, double as much as in 2015 (123 million PLN). The company will serve the middle segment between large markets with  
mass-production goods and expensive boutiques with domestic and foreign luxury brands.

The two great rivals Bytom and Vistula (http://vistula.pl) from Krakow (Krakau) are receiving increasing competition by smaller companies. Vistula was able to win in 2016 the soccer star Robert Lewandowski for promotional activities, he will appear in suits of the company.

The stockbroker office of the Bank BZ WBK believes in good opportunities of the smaller chain Monnari  (http://www.emonnari.pl), which could double its sales area until 2019. With the proliferation of the growing clothing and footwear chains a consolidation of the retail structure goes along, and the total numbers of stores will overall decrease.

The chains Vistula, Bytom and Monnari are expanding domestically only, where they expand their retail spaces annually by 10 to 25%. Since only one third of the by Vistula and Bytom sold collections are being settled on a USD basis, they are not hurt as much by the strong upvaluation of the US currency as LPP, the manufacturer of mass-products. This company buys almost its entire collection in the  
Far East in US currency. In the case of the footwear chain CCC, the proportion is 40 to 50%.

Number of shops for clothing and footwear
  2010 2011 2012 2013 2014
Clothing 32,100 30,700 29,400 28,700 28,400
Shoes  

7,610

7,464 7,215 7,029 6,86

Source: Bisnode

CCC strives towards west

The retail chain CCC (http://ccc.eu), which is also represented abroad including in Germany and Austria, has acquired for more than ZL 200 million the online shop for shoes eobuwie.pl (http://www.eobuwie.pl). By 2016 a further strong expansion is planned, for which it wants to raise about PLN 140 million. The sales area should become 27% net bigger with at least 100,000 square meters. This was announced by the deputy chairman of CCC, Mr. Piotr Nowjalis.

The majority of the new area (77,000 square meters) is planned abroad, where 110 stores should be opened. In the focus here are Germany, Austria and Romania. Domestically CCC is planning a new sales area of 23000 square meters for 40 stores. These plans represent an acceleration compared to 2015, when the total sales area had increased by 66,000 square meters net (+ 22%). At the end of 2015 there were at home and abroad 773 CCC stores with a total of 372,000 square meters. 

Forecasts for and results of apparel and footwear chains (in PLN million)
Company Revenues 2015 Revenues 2016 *)   Net income 2015   Net income 2016 *)
LPP 5,130 6,062 352 510
CCC 2,407 3,043 237 271
Vistula 517 565 31.5 38.5
Monnari 214 258 35.5 34.5
Bytom 131 160 13.3 16.1
CDRL 183 201 14.2 14.9
Gino Rossi 278 301 6.7 10.0
Wojas 220 240 6.3 8.4

*) Forecast of the press agency Bloomberg, February 2016
Source: Newspaper Rzeczpospolita

According to a forecast of Bloomberg, the most important apparel and footwear companies will improve their results in 2016. Leader LPP supplies with its brands Reserved, Mohito, Cropp, House and Sinsay a wide audience. To the upscale segment belongs the new brand Tallinder, which is being offered since February 2016 in a first store in Gdansk (Danzig). Beginning in 2019 there should be 30 sales stores for the brand Tallinder, which then will compete with Vistula, Bytom and Prochnik.   

Market shares of classic man’s wear 2014 (in %)
Vistula und Wolczanka Bytom  Prochnik  Übrige
30 14 6 50

Source: Newspaper Rzeczpospolita

In 2016 LPP wants to increase its retail space at home and abroad by 11 to 13%, that is about 90,000 square meters. End of the year thus 1,716 shops could belong to the company. To date, 23% of the sales area of LPP is in the Russian Federation and Ukraine. The profits there were again impacted by the devaluation of the local currencies against the Zloty.

Foreign trade increases

The Polish imports of clothing exceed the exports. Especially Asian countries could increase their deliveries in 2014, but also Germany belongs to the leading suppliers and attained growth. Among the importing countries Germany plays by far the most important role. The followers are the Netherlands, Czech Republic, Austria, Sweden and other, mostly European countries.

Foreign trade with clothing from woven fabrics (in PLN mio)
Custom tariff 6201 bis 6209 2012 2013 2014
Import, including 5,251.0 5,392.4 6,910.0
PR China 2,319.4 2,115.3 2,532.3
Bangladesch   666.6 758.4 1,019.2
Germany 278.8 522.1 607.7
Turkey  333.0 290.6 404.3
India 264.5 258.8 329.9
Export, including   5,416.9 5,895.4 6,830.1
Germany 2,628.9 2,997.3 3,677.7

Source: Central Statistical Office GUS

Although Poland supplies clothing to Germany at a large extent, it is not easy for the companies to settle in the western neighboring country with own shops and their own brands. LPP opened its first store in Germany in September 2014, in spring of 2016 there were already twelve. In three years there should be 30 stores. In 2015 the German LPP stores generated approximately 94 million PLN, but probably without profit because of investment costs and advertising.

Foreign trade of knitted and crocheted clothing (in PLN mio)
Zolltarifposition 6101 bis 6114 2012 2013 2014
Import, including 4,990.3 5,191.6 6,748.2
PR China   1,575.2 1,574.1 1,970.7
Bangladesch   963.9 903.2 1,258.8
Germany 349.2 538.1 723.8
Turkey 479.3 512.9 628.7
Cambodia 278.4 235.4 464.3
Export, thereof 4,150.1 4,521.4 5,108.9
Germany 1,794.8 1,888.0 2,343.8

Source: Central Statistical Office GUS

In 2015 Polish exports of apparel, accessories and other textile products and footwear continued to rise.

Export of garments, accessories, textiles and footwear (in PLN billion)
  2010 2011 2012 2013 2014 2015
Apparel, Accessoires, Textiles 12.0 13.5 13.9 15.1 17.3 21.4
Shoes 1.6 1.9 2.4 3.0 3.3 4.0

Source: Central Statistical Office GUS

More Investment in the Kazakhstan Light Industry © Nikolai Fokscha/ pixelio.de
26.04.2016

MORE INVESTMENT IN THE KAZAKHSTAN LIGHT INDUSTRY

  • Special Economic Zone (SEZ) Ontustik becomes important Sector Center

Almaty (GTAI) - Although the Kazakhstan textile industry is far away from the production figures in earlier Soviet times, increases have been achieved in recent years. Against the general trend, imports of textile machinery have grown strongly in 2015. The lack of skilled workers and the small domestic market has a negative effect on the development of the sector. The Special Economic Zone (SEZ) Ontustik in Shymkent could become an important center of the light industry.

  • Special Economic Zone (SEZ) Ontustik becomes important Sector Center

Almaty (GTAI) - Although the Kazakhstan textile industry is far away from the production figures in earlier Soviet times, increases have been achieved in recent years. Against the general trend, imports of textile machinery have grown strongly in 2015. The lack of skilled workers and the small domestic market has a negative effect on the development of the sector. The Special Economic Zone (SEZ) Ontustik in Shymkent could become an important center of the light industry.

The textile, clothing and leather goods industry used to be one of the most important economic sectors in Kazakhstan. After the collapse of the Soviet Union, these three sectors, identified as light industry in the country, have however lost much of its importance. In 2015 they contributed only 1.2% of the total output of the manufacturing sector. Compared to 2008 (0.9%), the proportion rose at last slightly again.

Hand in hand with the devaluation the output of the industry, measured in USD, pointed significantly down. The overall output amounted to USD 320 million in 2015. In reality in 2014 (+ 4.0%) and in 2015 (+ 3.4%) a production growth could be achieved.  

Development of production in the light industry (USD millions) 1)
  2013 2014 2015 Change 2015/14 2)
Manufacturing, thereunder 38,471 33,999 25,936 0.2
Light industry, thereof 427 353 320 3.4
Textile industry 208 148 155 0.5
Clothing industry 193 166 136 6.1
Leather goods industry 27 39 29 3.1

1) Change at the respective annual exchange rate; 2) real change in %
Source: Agency for Statistics, Astana

Investments in the light industry rise

Gross fixed investments in the light industry show an upward trend in recent years.  According to the Kazakhstan Statistics Agency the investments grew from 2012 to 2015 from USD 18.5 million to USD 45.6 million. A role hereby played the support of modernization projects by government subsidies. 

Gross fixed investments in the light industry (USD millions)*)
  2013 2014 2015
Manufacturing, thereunder 4,514.9  4,065.8 3,491.8
Light industry, thereof 32.6 23.0 21.7
Textile industry 4.6 4.1 23.2
Clothing industry 0.4 11.3 0.8

 *) Change at the respective annual exchange rate  
Source: Agency for Statistics, Astana

The recent increase in investments is reflected in imports of machinery and equipment for the sector. Against the general trend the import of textile machinery (HS positions 8444-8453, without 8450) increased nominally by 28.3% to USD 35.2 million in 2015. However, one reason for the strong growth are the weak prior years (2013: USD 40.3 million; 2014: USD 27.5 million) also. The imports however develop well above the level of 2010 and 2011 with average imports totaling nearly USD 16 million. Most important supplier of textile machinery is the PR of China. According to the Federal Statistical Office exports from Germany numbered to EUR 4.3 million in 2015, (2014: EUR 4.4 million).

The light industry suffers less from the economic crisis than other sectors

Currently the Kazakhstan economy is suffering from the slump in commodity prices and the consumers had to endure enormous losses in their purchasing power due to the devaluation. The light industry however is less affected by the negative economic situation. An advantage is the price increase of imported textiles and a gain in competitiveness due to the lower wages. Nevertheless - the sector is highly dependent on imports of both machinery and primary products.

According to the latest available information provided by the Bureau of Statistics, the average income in the textile industry in 2014 was 52,800 Tenge (T) per month, equivalent to a value of USD 294. Converted to the current exchange rate however, the amount - excluding wage increases - has shrunk to USD 150.

Hand in hand with the increased purchasing power Kazakhstan’s import of textile products had multiplied from 2006 to 2014 from USD 332 million to just under USD 2.1 billion. In 2015 the upward trend was halted. Imports broke nominally by 38.6% to USD 1.3 billion, they came down to a level of 91% of the market volume in 2014 and 2015.

Kazakhstan’s import of textile products (USD million)1)
2006 2008 2010 2012 2014 2015 Change 2015/14 2)
332 429 394 1.458 2.087 1.281 -38,6

1) HS tariff positions 50 - 67; 2) nominal Change %
Sources: UN Comtrade, Customs Committee of the Republic of Kazakhstan, Eurasian Economic Commission

Market volume for textile products (in Mio. US$; nominal change in %)
  2014 2015 Change 2015/14
Imports 1) 2,087 1,281 -38.6
Exports 1)   147 186 26.5
Local production 2) 353 320 -9.3
Market Volume 2,293 1,415 -38.3

1) HS tariff positions 50 - 67; 2) nominal Change %
Sources: UN Comtrade, Customs Committee of the Republic of Kazakhstan, Eurasian Economic Commission

The light industry offers potential for development

Preconditions for a greater development of the light industry are given in Kazakhstan, but weak points remain. According to information of Lyubov Chudowa, president of the association of the light industry enterprises, these include the great shortage of skilled labor. In addition there are the small size of Kazakhstan's local market and the great distances in the country.

On the other hand the steppe republic has a great potential in the livestock farming sector, that can provide resources like leather and wool. In addition there is the cultivation of cotton in the territory of South Kazakhstan. Though - on the global scale in these areas Kazakhstan is a small player only.
The processing of crude products is still weak. According to information provided by the regional administration of South Kazakhstan, 90% of the in the country produced cotton is being exported. At the same time the sector companies need to import most of their primary products.

SEZ Ontustik in Shymkent

The in 2005 in Shymkent (South Kazakhstan region) founded Special Economic Zone (SEZ) Ontustik, could become an important center of the light industry. Key aspect of the SEZ is presently the light and paper industry.

As in the other SEZs in Kazakhstan for the settled companies a variety of reductions in custom duties and taxes and simplifications for the employment of foreign workers applies. In addition there are tariffs for electricity, water and gas, which are 35% below the local level.

In the SEZ so far eight companies have started to operate, USD 144 million were invested in the buildings. According to the company which runs UK SEZ Ontustik, until 2020 twelve more companies are expected to come. With the establishment of the Eurasian Economic Union the interest of foreign companies in manufacturing settlements has increased. The management of the park aims to expand the profile of SEZ to other areas of the manufacturing sector, such as for example the pharmaceutical industry.      

Concentration process in light industry

From 2010 to 2014 the number of sector companies has declined from 565 to 455.  An overview of the most important companies is available on the website of the association of light industry enterprises.

Internet addresses
Special Economic Zone Ontustik
Internet: http://www.sez-ontustik.kz
Association of Light Industry Enterprises of the Republic of Kazakhstan
Internet: http://www.aplp.kz