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Composites Europe 2019 (c) Photos: Reed Exhibitions/ Oliver Wachenfeld
30.07.2019

COMPOSITES EUROPE 2019: Digital Process Chain makes Fibre Composites Competitive

  • Strong Triple: COMPOSITES EUROPE, International Composites Conference and Lightweight Technologies Forum
  • “Process live” special areas showcase technological progress
  • Co-located event: Foam Expo Europe

The composites industry provides important impetus – for lightweight construction and material innovations in automotive, aviation, mechanical engineering, construction, wind power as well as in the sports and leisure sectors. So in international competition it is solutions with a high degree of automation that are in demand. COMPOSITES EUROPE from 10 to 12 September will present the trends and advances in the production and processing of fibre-reinforced plastics in Stuttgart. The trade fair will be accompanied by the International Composites Conference and the Lightweight Technologies Forum. Also held in parallel at the Messe Stuttgart premises will be Foam Expo Europe.

  • Strong Triple: COMPOSITES EUROPE, International Composites Conference and Lightweight Technologies Forum
  • “Process live” special areas showcase technological progress
  • Co-located event: Foam Expo Europe

The composites industry provides important impetus – for lightweight construction and material innovations in automotive, aviation, mechanical engineering, construction, wind power as well as in the sports and leisure sectors. So in international competition it is solutions with a high degree of automation that are in demand. COMPOSITES EUROPE from 10 to 12 September will present the trends and advances in the production and processing of fibre-reinforced plastics in Stuttgart. The trade fair will be accompanied by the International Composites Conference and the Lightweight Technologies Forum. Also held in parallel at the Messe Stuttgart premises will be Foam Expo Europe.

Trade fair visitors will meet with over 300 exhibitors from 30 nations who will be displaying materials, technical solutions and innovative application examples in Stuttgart. Apart from novel products the trade fair will place special emphasis on innovative process engineering. Visitors will learn about the state of play in serial production and new applications in the composites industry in the exhibition area as well as on numerous special areas, on themed guided tours, at the accompanying International Composites Conference and at the Lightweight Technologies Forum, which is dedicated to the trends in multi-material lightweight construction.

“Process live”: Technologies in Synergy
Perfectly coordinated processing and manufacturing processes will be centre stage at the “Process live” event. On shared exhibition space machinery and equipment manufacturers will exhibit their technologies in concert and – what’s more – in operation so as to show the different individual processes in a real context.  

On display, to name but one exhibit, is VAP®, the Vacuum Assisted Process patented by Airbus, which will be in the limelight in the Trans-Textil and Composyst special area. This process permits the one-step production of large-surface and geometrically complex components without an autoclave, which is why it is particularly suitable for structural components in aviation, wind power, shipbuilding, in rail and road transport, in machinery and device manufacturing as well as in architecture and in the leisure industry.

The “Process live” special area care of cutting specialists GUNNAR from Switzerland specifically targets the DACH region (Germany, Austria, Switzerland) with its small and medium-sized companies. Jointly with laser projection expert LAP and composites engineering expert SCHEURER Swiss, GUNNAR introduces a connected overall process that fuses modern machinery and software with specialists’ manual jobs. The point of departure here is an automated manufacturing process for sorted layer placement in small and medium quantities involving a certain degree of skilled labour.

Fibre composite specialist Hacotech will present CNC-controlled cutting processes and various finishing possibilities in cooperation with Aristo Graphic Systeme and Lavesan. Alongside cutting, production preparation and customised sizing, the production of dimensionally correct templates and the cutting and custom-sizing of composite materials and prepregs will be on show.

Cutting technology is also centre stage in the special area of Rebstock Consulting, Broetje-Automation and Zünd Systemtechnik, which will be taking part in “Process live” with “Automated Sorting and Kitting”.

Composite producer Saertex and chemical company Scott Bader will demonstrate the RTM process for producing and curing a laminate that complies with the highest fire protection requirements in as little as 1 hour.   

5th International Composites Conference (ICC)
Serial production, stable processes, new markets – the International Composites Conference (ICC) is set to inject a fresh breeze for innovations into the market and to this end brings together processors and users of fibre-reinforced plastics from all over Europe. For the first time, this renowned Conference will be held in parallel with COMPOSITES EUROPE. The lecture programme put together by the trade association Composites Germany and the trade fair will also move closer in terms of content.  

One of tomorrow’s cross-cutting themes keeping the entire industry on its toes are multi-material solutions in nearly all industrial applications. In the construction sector the Conference also deals with the rising use of carbon concrete. Process engineering will focus on processing thermoplastic materials for serial production and stable processes for thermoset plastic processing.  

The partner country of the Conference is the United Kingdom. Especially against the backdrop of the current Brexit debate the ICC aims to foster exchange among all European countries. After all, the UK is among the biggest producers of composites components in Europe.

Themed Tours on Digitalisation, Fibre Glass, Thermoplastics, Automotive and Wind Power
Guided tours and hands-on demonstrations in the exhibition halls complement the conference programme. Themed guided tours revolving around composites application, materials and markets guide trade fair visitors and congress delegates right to the stands of selected exhibitors, who will share with visitors their innovations in the fields of digitalisation of composites production, automotive manufacturing, building and construction, fibreglass, new mobility, thermoplastic materials and wind power.  

New ideas on special areas and joint stands
“Material and Production Technology” is the name of the new special area set up under the guidance of the Institute of Plastics Processing (IKV) of the RWTH Aachen University. In cooperation with other institutes such as the Aachen Center for Integrative Lightweight Production (AZL) the IKV will place manufacturing technology centre stage at the trade fair. In particular, the special area will trace the path from scientific development to practical, industrial implementation.

Tomorrow’s automotive experts will also be given a separate forum: under the heading “Formula Student” students and trainees will present to visitors racing cars and bikes they have engineered.

Lightweight Technologies Forum: platform for multi-material lightweight construction
Lightweight construction remains a driver across the board for many developments in the composites sector. The Lightweight Technologies Forum (LTF) held as part of COMPOSITES EUROPE makes it clear how lightweight construction can be achieved in an economical and resource-efficient manner. This Forum views itself as a cross-industry and multi-material think tank where all parties involved can reflect on these new concepts.

To this end, the Forum in Stuttgart pools lightweight construction projects from automotive manufacturing, aviation and aerospace and mechanical engineering, to name but a few industries that serve as a driving force for many sectors with high demands made on materials, security and reliability.  

This year’s keynote speakers include Airbus Innovation Manager Peter Pirklbauer, lightweight construction expert Prof. Jörg Wellnitz (TU Ingolstadt), Dutch racing driver Jeroen Bleekemolen and lightweight construction, aviation and aerospace specialist Claus Georg Bayreuther (AMC). In their talks they will provide an overview of reference projects and novel manufacturing and joining technologies.  

Combining its own exhibition space with a lecture forum, the LTF demonstrates how glass-fibre reinforced plastics (GRP) and carbon fibre reinforced plastics (CFRP) leverage their strengths mixed with other materials in hybrid structural components. Exhibitors at the Forum and in the neighbouring Lightweight Area include “Leichtbau-Zentrum Sachsen” (Lightweight Construction Center Saxony), Chem-Trend, Gößl + Pfaff, Krempel, Mitsui Chemicals Europe, Leichtbau BW, the VDMA, Gustav Gerster, Potters Ballotini (UK), Yuho (Japan), Riba Composites (Italy) and Stamixco (Switzerland) as well as the journals Lightweight Design (Springer Fachmedien) and Automobil Industrie (Vogel Communications Group), to name but a few.

“Ultralight in Space”: market study on lightweight construction trends in the aerospace industry
The aerospace industry has always served as a pioneer for ultra-lightweight construction pushing many disciplines to their limits as a driver of innovation. The latest technical trends are currently under scrutiny via a market study carried out by consultancy Automotive Management Consulting (AMC) in cooperation with the Luxembourg-based aerospace OEM GRADEL. The results will be presented for the first time at the LTF in Stuttgart on 10 September.  

Presentation of the AVK Innovation Prize
Innovative products and applications in fibre-reinforced plastics, manufacturing processes and the latest insights from research and science, will again be recognised by the German trade association AVK – Industrievereinigung Verstärkte Kunststoffe e. V. with its renowned Innovation Prize. The winners will be announced as part of the trade fair on 10 September and the award-winning products and projects will be on display in a special area.

Presentation of the SMB-BMC Design Award
The European Alliance for SMC BMC will announce the winners of the SMC BMC Design Award 2019 – also on 10 September. The contest already held for the second time now, honours and promotes the design excellence of students or young design professionals who use SMC and BMC components (sheet and bulk moulding compounds) in their designs. This year saw sustainable mobility take centre stage as a theme.

COMPOSITES Night
The event to celebrate the midway point of the trade fair: the COMPOSITES Night at the end of the second trade fair day offers visitors and exhibitors additional opportunities for networking. Participants are in for buffets and live music at the Stage Palladium Theater in Stuttgart.

Matchmaking programme makes trade fair visit more efficient
Thanks to the complimentary networking & meeting platform “matchmaking” visitors and exhibitors can already reach out to contacts in the run-up to COMPOSITES EUROPE. Who is at the trade fair? Who has answers to your specific questions? Who can you team up with to turn new ideas into practice? The matchmaking platform allows you to “filter” and make direct appointments with potential cooperation partners by product category, industry, country, or company.

Career & Composites
With its career&composites stand COMPOSITES EUROPE targets students and graduates who can come here to establish contact with potential employers. On the special area the exhibitors present their companies to interested junior employees and attract attention to vacancies and career opportunities via a Job Wall.

Co-located with Foam Expo Europe
COMPOSITES EUROPE will be co-located with Foam Expo Europe for the first time. This trade fair covers the supply chain of technical foam production and presents moulded, rigid and soft foam solutions – from raw materials to equipment and machinery. The parallel exhibition dates generate special synergies for gaining an overview of lightweight construction materials for such shared applications as the automotive, aviation, construction and sports & leisure industries.

European press conference on 6 September 2018 in Madrid for imm cologne/LivingKitchen 2019 © Koelnmesse GmbH
02.10.2018

FURNITURE INDUSTRY GREW ONLY MARGINALLY BY 1% IN THE FIRST HALF-YEAR

  • Almost 1 in 3 pieces of furniture is exported
  • 14% of furniture sales now online

At the European press conference in September 2018 in Madrid for imm co-logne/LivingKitchen 2019, Jan Kurth, Chief Executive of the Association of the German Furniture Industry (VDM), reported on the state of business in the sector:

  • Almost 1 in 3 pieces of furniture is exported
  • 14% of furniture sales now online

At the European press conference in September 2018 in Madrid for imm co-logne/LivingKitchen 2019, Jan Kurth, Chief Executive of the Association of the German Furniture Industry (VDM), reported on the state of business in the sector:

At the end of an exceptionally hot summer, which has driven consumers to outdoor pools and beer gardens rather than furniture showrooms, the German furniture industry looks back on correspondingly subdued growth in the sector. Following a decline in sales in the second half of 2017, the business climate for manufacturers did improve slightly in the first half of 2018, but the bottom line is that furniture sales have stalled, especially within Germany. While the year began distinctly positively on the back of imm cologne, a significant slowdown in business subsequently set in.
From January to June, sales in the sector reached approximately Euro 9.1 billion, just 1 per cent higher than in the same period of the previous year. Following a 0.7 per cent fall in sales for 2017 as a whole, marked in particular by a negative trend in the second half-year (–1.6%), German furniture manufacturers were thus able to generate slight sales growth, but the situation remains disappointing.

Growth stimulus comes from abroad
This marginal increase in sales was exclusively attributable to international business, since sales outside Germany grew in the first six months by 2.7 per cent in comparison with the same period of the previous year. Domestic sales, on the other hand, stagnated with a minimal rise of 0.3 per cent. Export business benefitted from revived demand in key European sales markets and, increasingly, from the positive economic development in the major growth regions outside the EU. Almost one third of German furniture exports are now sold to non-EU countries.

Results of the latest VDM survey
In summer 2018, the VDM conducted a survey of the economic situation faced by companies in the sector. Participants rated the current business climate as satisfactory (34%) to poor (40%), with only 26 per cent judging it to be good. Compared with summer 2017, the situation for business had worsened in the view of 51 per cent of those surveyed.

State of export business better than domestic market
The disparity between the domestic market and export business is also reflected in the business survey. While most respondents (57%) judged the situation for domestic business as poor, an overwhelming number of manufacturers considered the situation for export business to be good (29%) to satisfactory (56%).

The current difficulties in domestic demand are largely confirmed by the furniture retail sector. Naturally, the long period of high temperatures moved many activities outdoors, but still this explanation falls short. To discover a little more about this, the VDM commissioned a representative study from the prestigious market research institute Kantar TNS, which put the furniture buying behaviour of Germans under the microscope. We were particularly interested to learn where people seek information about furniture and where they buy it. Do they look at advertising supplements in daily newspapers or rather retailers’ websites? Are people increasingly buying furniture online, or is the official sales channel statistic correct, which has been citing an almost stable figure of between 7 and 8 per cent for several years?

Customers increasingly seek information online
First, a look at the information sources. Overall, the furniture store itself – that is to say, looking at furniture in person – remains the most important source of information (68%), followed by brochures from furniture showrooms (54%). But 48 per cent of all those surveyed now use the Internet as a source of information and inspiration. In the younger target groups (<40 years old), the significance of the information source sees a clear shift, with the Internet dominating (77%) but furniture stores still being used by 63 per cent.

When it comes to formal educational attainment, there is a clear correlation with the information sources used. Those with a lower level of education favour brochures and advertising from furniture stores. The higher the level of education, the more buyers actively seek information online.

80% have bought large furniture items in the past 5 years
Online shopping or a trip to the shops? Generally speaking, over 80 per cent of Germans have bought relatively large items of furniture in the past five years. As can be expected, this proportion tails off with increasing age. Of those who bought furniture, 75 per cent carried out this latest transaction in a furniture store. Just under 10 per cent of shoppers bought from a purely online retailer and only 4 per cent purchased via the website of a furniture retailer. This gives a 14 per cent share of sales now taking place online and thus double the figure given out by the official sales channel statistics. In terms of online shoppers, people living alone and the under-30s lead by a clear margin. As young people get older, they are unlikely to move away from online shopping for furniture, and new “Internet savvy” consumers enter the market, the “normality threshold” for the remaining age groups is also expected to fall. There is therefore clearly still a great deal of potential for online furniture sales, and the industry and trade would be well advised to exploit this potential through engaging concepts and information suited to the target groups, moving away from discount and clearance promotions.

Additional online potential
We also see the growth of online business as offering opportunities for the furniture sector as a whole. Firstly, the fixation on prices and discounts is not as pronounced online as in highly concentrated bricks-and-mortar retail. Secondly, the short delivery times and short-notice availability typical of online trading tend to be served more flexibly from internal German sources than from Asia.

Official assessment: sales in the individual segments
According to official statistics, the individual segments in the German furniture industry developed unevenly between January and June 2018. Kitchen furniture manufacturers recorded sales growth of 4 per cent to around Euro 2.5 billion. The office furniture industry reported a distinctly positive result with sales of around Euro 1.1 billion (+7.9%). Manufacturers of shop and contract furniture saw a year-on-year increase of 7.2 per cent and generated sales of around Euro 920 million.

Manufacturers of upholstered furniture registered a noticeable decline, with sales falling by 5.3 per cent to around Euro 480 million from January to June 2018. With a drop of 1.6 per cent to Euro 3.7 billion, the sales performance in household furniture, other furniture and furniture parts was also more negative than the industry average. The smallest segment in the industry – mattresses – recorded the most significant decline in sales of 12.8 per cent to Euro 400 million. This must, however, be put in the context of the above-average growth in sales in this segment in recent years.

Furniture industry generates new jobs
We now take a look at the employment figures for the industry. The 482 businesses currently operating with more than 50 staff (–2.2%) employ 84,300 men and women, which is slightly above (+0.7%) the previous year’s level. Approximately 600 new jobs have been created in the industry in the last year, despite the difficult market conditions.

Compared with the same period of the previous year, German furniture exports in the first half of 2018 grew by 2.2 per cent to Euro 5.5 billion. With an increase of 1.2 per cent, sales to EU countries only crept slightly above the previous year’s level, thus developing much more sluggishly than exports as a whole. Having said this, exports to the German furniture industry’s largest external market, France, achieved growth of 3.5 per cent, and the Dutch (+6.2%), Polish (+10%) and Spanish (+6.1%) markets also saw positive developments from the perspective of the German furniture industry. However, furniture exports to the important sales markets of Austria (–1.3%) and Switzerland (–3.8%) declined.

Negative trend in Great Britain
The furniture industry also clearly felt the negative effects of the Brexit negotiations and the fall in the pound over the course of the previous year, with furniture exports to Great Britain contracting by 8.9 per cent in the first half of 2018. No other major export market performed as badly as the United Kingdom from the perspective of German furniture manufacturers.

Boom in exports to the USA, China and Russia
The key growth markets for German furniture now lie outside the EU. The outstanding performance of German furniture manufacturers in the largest growth markets of the USA (+9.5%), China (+25.9%) and Russia (+14%) is particularly noteworthy. Given the size of each of these markets and the strong demand for high-quality furniture, these figures are sure to see further growth. Other markets outside Europe, such as Canada, Mexico, Japan, South Korea and Singapore, are currently developing well, although exports to these countries are still at a relatively low level. Overall, the non-EU market is expected to become an important driver for growth for the German furniture industry in the years ahead.

Export ratio up by 32.6%
The industry’s export ratio – that is to say, the proportion of goods shipped directly abroad by domestic furniture manufacturers against total sales by the industry – climbed to 32.6 per cent in the first half of 2018, thereby achieving a new record. The corresponding figure for the first half of 2017 reached 32.1 per cent. This means that the furniture industry’s export ratio has doubled since the turn of the millennium.

Furniture “made in Germany” highly regarded
The success of German furniture manufacturers abroad can be put down to the quality, reliability of supply, design and individuality of our products. German manufacturers often have a better grip on processes and logistics than their international competitors. These are important selling points for consumers – whether they be in Shanghai, St Petersburg or San Francisco.

Greater support for exporters
In view of the increasing importance of exports for the industry, the VDM will be expanding the support it offers exporting companies. A new VDM Export working group aims to encourage dialogue between individual manufacturers, identify the main markets and coordinate export and trade fair activities for the industry as a whole. Information days and workshops for furniture manufacturers will be organised to share industry-specific expertise relating to the individual export markets. Practical tools will also be made available to support the successful involvement of German furniture manufacturers abroad. These additional export activities are intended to help German furniture manufacturers to grow their market share on the world market.

Slight increase in imports
Import competition remains strong: after German furniture imports achieved growth of 0.8 per cent to Euro 12.7 billion for 2017 as a whole, in the first half of 2018 they rose by a further 0.6 per cent to Euro 6.6 billion. However, the trade deficit reduced by 8.1 per cent to around Euro 1.2 billion in the same period as a result of substantially increased exports. Overall, furniture imports to Germany from eastern Europe are increasingly gaining ground from their Asian competitors. Poland enjoyed growth of 7.4 per cent and, as has been the case for a number of years, remained by far the largest source country in terms of furniture volume. Nowadays, more than one in four pieces of furniture (26.3%) imported into Germany originates from our neighbour to the east. The Czech Republic remains the third-largest source of imports with a slight rise of 0.7 per cent. Altogether, imports from EU countries achieved a significant increase of 1.8 per cent. By contrast, imports from Asia fell disproportionately (–5.9%), especially from Vietnam (–12.3%), Taiwan (–13.9%) and Indonesia (–9.8%). Imports from the second-largest originating country, China, declined significantly with a drop of 5.2 per cent. The structure of German furniture imports is highly concentrated, with around 56 per cent of all German furniture imports now attributable solely to the three largest supplier countries: Poland, China and the Czech Republic.

56% of all imports from Poland, China and the Czech Republic
Almost two thirds of participants in the VDM survey expect the business outlook to remain the same in the six months ahead. 24 per cent anticipate an improvement in the situation and just 12 per cent a worsening. According to the assessment of the respondents, the major factors affecting the trading climate in the next six months will be increasing prices of raw materials (33% of respondents), a shortage of skilled personnel (27%), growing pressure from imports (18%) and increasingly protectionist trade policies (9%).

Rising material costs hit the industry hard
The rising cost of materials as regards solid wood are seen as a particular obstacle for development in the sector. Companies in the German furniture industry taking part in the survey report an average increase of 9 per cent in the cost of solid wood when compared with summer 2017. Prices of wood-based materials increased by 5 per cent in the same period, with logistics costs also up by 5 per cent and staffing costs by 3 per cent. Given the market power of purchasing associations, it is not possible to pass on this rise in costs in full to the German furniture retail trade.

Forecast for the current year: +1%
While the contribution of foreign markets to German furniture industry sales is expected to remain positive in the second half-year, in view of the very significant growth in recent times, there are clouds on the horizon as far as domestic trade is concerned. Consumer confidence in Germany is also on the wane. Economic forecasts for this year have recently been revised downwards by leading economists. On this basis, we continue to anticipate sales growth at the end of the year by around 1 per cent in 2018.

 

More information:
imm cologne Furniture market
Source:

Jan Kurth, Chief Executive of the Association of the German Furniture Industry (VDM), at the European press conference on 6 September 2018 in Madrid for imm cologne/LivingKitchen 2019

imm cologne 2018 (c) far.design; Koelnmesse
16.01.2018

IMM COLOGNE 2018: MEGATRENDS AND THE WAY WE LIVE

Megatrends are becoming increasingly visible in the way we live.
Be it globalisation, urbanisation, digitalisation, individualisation or neo-ecology: German and international manufacturers are keeping pace with the times and are offering more and more options in their range of furniture and fittings. Customer needs can no longer be deduced from socio-demographic characteristics and target groups alone - people's lifestyles are too different for that these days. The megatrends influence the directions in which the additional options develop: They drive things forward and point out new directions at the same time.

The megatrend of individualisation has intensified in the furniture sector on at least two levels: The catalogues are bursting with diverse options and the internet is the first port of call to get an idea of what's on offer. Several portals offer tailored advice or allow you to furnish your own home in a virtual reality setting.

Megatrends are becoming increasingly visible in the way we live.
Be it globalisation, urbanisation, digitalisation, individualisation or neo-ecology: German and international manufacturers are keeping pace with the times and are offering more and more options in their range of furniture and fittings. Customer needs can no longer be deduced from socio-demographic characteristics and target groups alone - people's lifestyles are too different for that these days. The megatrends influence the directions in which the additional options develop: They drive things forward and point out new directions at the same time.

The megatrend of individualisation has intensified in the furniture sector on at least two levels: The catalogues are bursting with diverse options and the internet is the first port of call to get an idea of what's on offer. Several portals offer tailored advice or allow you to furnish your own home in a virtual reality setting.

The megatrend of digitalisation has also impacted on the way we live in two very clear ways. When it comes to the products themselves, the "smart home" is becoming increasingly important. Many household appliances, doors and windows, white goods and heating control systems now come with applications that improve comfort and convenience in everyday life. The second element has far-reaching effects on our mood. The honest ones among us will admit their overexposure to various media. Within a minute of waking, most people have their smartphone in hand as they start their day. The sensory overload immediately begins, if not with a smartphone then with the television or radio triggering constant distraction and a desire for a multitude of things. We lose ourselves in the face of so many options (the weather, the stock market, breaking news, emails, recipes, music). When the back of your mind wakes up too - and with that a torrent of terms such as digital transformation, chatbots, bitcoins, blockchain, dash buttons begins to flow - you suddenly feel an urgent need to get a grip on reality. Old favourites are making a come-back. Vinyl records, classic cars and filter coffee are all enjoying a boom. In home furnishing, models from the "good old days" are hugely popular: the vintage look, retro, boho-chic, mid-century design. In our fast-paced age, it comes as no surprise that many people in the developed world have fallen in love with this style of furnishing. In the virtual world, we are looking for something real, or at least something purportedly real … and Pantone declares ultra violet the Colour of the Year 2018. It is an old acquaintance: clerical power, feminism, extravagance, drama, creativity, "the last attempt", mystical and spiritual, both future-oriented and traditional, but a counterculture most certainly. Denmark has given the world the "Hygge" phenomenon, a countervailing measure that brings cosiness back into our homes.

Two-thirds of Germans want their home to exude cosiness. Most people find that easier to achieve with an organic design language, authentic materials and warm colours than with cool, angular and minimalist furniture designs. Colourful combinations of furniture, wall colours, wallpaper, decorations and accessories are also popular because they help express the desired feeling of individuality.
 
Good lighting is becoming ever more important for the overall atmosphere in the home. LED lighting technology is now cost-effective, and can be found in the glass display case, behind the shelf or under the bed, making an important contribution to the home's cosy lighting ambience. The lighting industry's latest highlight is improved LED light batteries with long run-times. These flexible, portable and cable-free light sources are very handy for small apartments. This kind of small lamp can be used as a functional light in the kitchen, as a reading lamp at the table and as indirect illumination when chatting in the evening. In former times, candles were carried around the home, today we carry cutting-edge LED battery lamps. Talking about candles, the consumption of real candles has been growing steadily over the last five years. According to the European Candle Association (eca), each EU citizen consumed an average of 1.45 kg of candles (+6.2%) in 2016, with further growth expected. Opulent, Baroque-like candlesticks are in fashion, and help to create cosy living spaces. Candlelight is highly prized. Indeed, we could speak in terms of a digitalisation by candlelight. There is a close link between living style and the longed-for attitude to life. In times like these, it is not surprising that more and more people divide their world in two. On the one hand, they have a "private shire", as Stephan Grünewald from the Rheingold Institute calls it, in which they feel snug and safe. Then they have an external "grey country", an often frightening world of terror, globalisation, food scandals, Brexit and capricious political leaders. The private sphere is often designed as an idyllic retreat to make it easier to filter out the external world. This idyll is the counter-world to the hard and digital reality. It's all about nest-building, comfort, security and cosiness - a means of escaping the often-overwhelming anonymity of the external world.
 
Before the backdrop of globalisation, the home becomes the central location of identity. Furnishing their homes in a personal way gives people a sense of belonging. Identity is a matter of self-creation, not only in terms of the personality but also of the private environment. We form our identity on a day-to-day basis through the way we live. Many people perceive the world as an excess, and they see their own home as an identity-forming protected zone. The home is guarded, fashioned and loved. Security technology and creativity are spreading and the home is becoming the only enclave of informality. Following the maxim "The world is too much for me, I'm enough for myself", the home is a retreat, a refuge and an idyllic world.
 
In the modern age, populations tend to move from rural areas to the cities. For the first time in history, more than half the world's population now live in urban conglomerations. Major cities face two challenges that have long been identified: The constant need to find more living space, and managing the growing volume of traffic. When it comes to the way we live, the megatrend of urbanisation becomes more concrete in a number of respects. There is already a growing longing for ruralisation among city dwellers, while - paradoxically - new digital innovations are making possible new ways of working and living, far away from the smoke and smog of the city. It is already possible to work without a fixed base in a number of occupations. In future, the toilet lid in the smart home will regularly test the urine for signs of disease, taking care of prevention and making medical care plannable. Villages could experience a renaissance when drones deliver shopping, and electric driverless cars take children to school.

In the season ahead we will see the introduction of more organic forms, especially in the seating furniture sector. Organic design takes its cue from organic nature. Dynamic curves and powerful cambers come to the fore as striking characteristics. Organic design is soft and is therefore distinct from geometric and functional shapes. A wide range of natural fibres is on offer as upholstery fabrics for padded furniture, with corduroy and velvet playing a prominent role.   

The blue colour spectrum - from European blue and light blue to turquoise and petrol - remains popular. Blue represents harmony, imparts a sense of reliability, and has a pleasant calming effect. Olive green is the new trend colour, representing naturalness, spring, hope, health, youth, nature and vegetation. However, olive is not gaudy; the grey aspect in it makes it a quiet and inconspicuous choice.

Linoleum is making a come-back. The material was invented in 1860 and consists mainly of linseed oil, ground cork dust and jute fabric. It was originally intended for use as an elastic floor covering and it is still used in that way to this day. The furniture industry utilises linoleum as a tabletop surface, sideboard front and bureau inlay. It is a robust, green material that stands for healthy living.

Solid wood is about to strengthen its position further. The designs for tables, cupboards and sideboards are delicate and elegant, having moved away from the rustic look of the past. Oak remains the top seller, but walnut and cherry wood are maintaining their position. Wood combined with other natural materials such as glass and metal is also a popular choice for the visible parts of cabinets.

The visual quality of furniture in all price categories is generally improving. In future, furniture that looks cheap in whatever way will not sell well. With the smart home, the bathroom show and the lighting show - in addition to all the other furniture and fittings exhibited at imm cologne 2018 - we will experience an explosion of innovation and inspiration. By passionately opening oneself up to something, that thing is freed from the vortex of the ordinary and everyday. That is just as true for good food as it is for good furniture at imm cologne. Only those who dare to do so can discover the new.

More information:
imm cologne Megatrend
Source:

Ursula Geismann, Press Officer and Trend Analyst, German Furniture Industry Association, VDM

12.09.2017

THE CLOTHING MARKET IS WORRIED ABOUT BREXIT

  • In 2017 stagnation expected
  • British buy by mouse click
London (GTAI) - The up to now good sales opportunities for German clothing in the consume active United Kingdom suffer from the upcoming Brexit. The weaker pound sterling makes the goods from abroad more expensive. In addition, it raises inflation and lowers the real income, which will have a negative impact on consumer growth over a longer period, together with a likely decline in net immigrant numbers.
  • In 2017 stagnation expected
  • British buy by mouse click
London (GTAI) - The up to now good sales opportunities for German clothing in the consume active United Kingdom suffer from the upcoming Brexit. The weaker pound sterling makes the goods from abroad more expensive. In addition, it raises inflation and lowers the real income, which will have a negative impact on consumer growth over a longer period, together with a likely decline in net immigrant numbers.

Currently it is expected, that the EU exit of the British will take place at the end of March 2019. At what conditions, German exporters can deliver to British customers after the completion of the Brexit will only have to be negotiated in the coming months. Many hope for a transitional solution and a subsequent free trade agreement. A "very hard “Brexit", including a withdrawal from WTO standards and an introduction of customs duties, was not very likely to be drafted (mid-2017), but it could not be completely ruled out.
 
United Kingdom clothing imports in USD million; change in %  
SITC-Position Name 2010 2016 Change 2016/10 in %
841+843 Men's wear 4,290 5,006 16.7
842+844 Women's wear 7,064 7,727 9.4
845 Clothing from textile fabrics 7,113 7,246 1.9
.davon 845.3 Sweaters, Knitwear jackets 2,606 2,609 0.1
.davon 845.4 T-Shirts, underwear 2,266 2,130 -6
846 Clothing accessories 1,185 1,219 2.9
848 Clothing made out of other materials  1,167 1,203 3.1
Sources: Eurostat; Original data in EUR (as of 4.4.17), own calculations; Average exchange rate: Deutsche Bundesbank 2010: 1 Euro = 1.3257 US$; 2015: 1 Euro = 1.1095 US$; 2016: 1 Euro = 1.1069 US$

Consumption without verve
The poor consumer confidence of the British was shown already in the retail sales of the first quarter of 2017. For the first time in years, retailers sold less merchandise in the first quarter of 2017 than in the previous quarter (real -1.4 percent, without fuel: real -1.2 percent). In the second quarter the sales recovered slightly, so at least to the year-on-year level (real + 5 percent compared to the previous quarter, excluding fuel +1.1 percent). A major factor was the strong demand for summer clothing due to the season. For apparel the British spent some USD 71 billion in 2016. This corresponds to about 4.4 per cent of their household income and a real increase of 3.9 per cent compared to the previous year (in national currency). In 2015 the increase was still 6.6 percent. According to experts the clothing market will grow only very slightly in 2017.
 
From cheap to exclusive 
While the British style of clothing is a rather conservative one, in the nine-million-inhabitant city of London almost everything is in demand: from very cheap to ultra-luxurious, both chic business clothes and totally freaked out. The exquisite boutiques and flagship stores of the most expensive labels in the world are located on the famous Oxford Street and in the districts of Knightsbridge, Kensington and Chelsea .
There no discounter can be found. Aldi and Lidl are expanding all the more outside the center and in small towns. This can also lead to sales opportunities for German clothing suppliers. According to media reports, especially Aldi is planning a major expansion.

Brits buy clothes online 
No other folks buy as much per capita as the British. Amazon is the fourth most popular clothing retailer, after Primark, Next and Marks & Spencer. The British preference for e-commerce can create good opportunities for German suppliers which are not (yet) on site with their own stores.

Detailed information can be found in the GTAI brochure "Purchasing and consumption behavior United Kingdom", available at http://www.gtai.de/vereinigtes-koenigreich.
 
Source:

Annika Pattberg, Germany Trade & Invest www.gtai.de

BREXIT: Italian economy relatively little affected © Bernd Kasper/ pixelio.de
09.08.2016

BREXIT: ITALIAN ECONOMY RELATIVELY LITTLE AFFECTED

  • Banking Crisis comes to a head
  • Foreign Trade rather little affected
  • Tourism Industry looks at the Development of the British Currency

Milan (GTAI) – According to a study by the rating agency S & P Italy is among the European countries that are least affected by the Brexit referendum. Nevertheless, the after the Brexit resulting market turmoil threatens to slow the fragile recovery of the Italian economy and to lead the already ailing banks in a crisis. The United Kingdom is the fourth most important export market for Italian goods; British tourists are a major source of income for the tourism.

  • Banking Crisis comes to a head
  • Foreign Trade rather little affected
  • Tourism Industry looks at the Development of the British Currency

Milan (GTAI) – According to a study by the rating agency S & P Italy is among the European countries that are least affected by the Brexit referendum. Nevertheless, the after the Brexit resulting market turmoil threatens to slow the fragile recovery of the Italian economy and to lead the already ailing banks in a crisis. The United Kingdom is the fourth most important export market for Italian goods; British tourists are a major source of income for the tourism.

The outcome of the British referendum threatens the delicate recovery of the Italian economy. The business association Confindustria has reduced its GDP growth forecast for 2016 from 1.4% to 0.8%. However, compared to other EU Member States and according to various studies, Italy is little affected directly of the intended withdrawal of the United Kingdom from the EU, but the indirect effects through the market turbulence could become serious.

In a study about the “Brexit sensitivity" of 20 countries made by the rating agency S & P Italy comes on the penultimate place, ahead of Austria. The study analyzes the Brexit effects in the fields of export, finance, foreign direct investments and migration. The reasons for Italy's position are obvious: Compared to other European countries, exports of Italy to the United Kingdom are relatively small. In addition, the financial sector is "relatively Italian". In a European comparison, foreign direct investments in Italy are low; this also concerns the share of investment from the United Kingdom in Italy.

According to the S & P study among the Italian economic areas the activities of the financial sector are the most affected by the Brexit. Volatile markets as a result of the Brexit provide further uncertainty in the sector, which, after the long economic crisis is suffering among other things in their balance sheets under bad loans. In the days after the event the share prices of the Italian banks plunged into the depths. The Italian Government is negotiating with the EU on a new bailout.

The UK is an important trading partner 

The decision of the British could have a negative impact on the Italian exports in various sectors. According to the Italian statistical office ISTAT the United Kingdom is ranked 6 of the trading partners in Italy. At the same time, the UK is the fourth largest market for Italian goods. The overall imports from the United Kingdom were EUR 10.6 billion in 2015, while the exports were significantly higher at EUR 22.5 billion. In 2015 the share of the total Italian exports amounted to 5.5%. The Italians sold more only in the United States (8.9%), France (10.5%) and Germany (12.6%).

The risks for the Italian exports may not be underestimated; experts expect a loss of Italian exports to the United Kingdom of EUR 1 to 3 billion. The losses concern primarily the processing industry. According to the study "Il Brexit e l'Italia" of the research institute Nomisma of June 2016, 97% of the Italian exports are finished goods. The most important product groups of Italian exports to the United Kingdom are machinery and equipment (EUR 3.5 billion), food and beverages (EUR 3.1 billion), chemical products (EUR 2.6 billion), Automotive and - parts (EUR 2.6 billion), fashion and clothing (EUR 2.3 billion) and processed and unprocessed metal products (EUR 1.5 billion).

Particularly dependent on British customers are the wineries and furniture designers. For the Italian wine sector the United Kingdom is one of the most important markets. In 2015 Italian wine producers were able to sell wine worth of EUR 745 million, accounting for a share of 14% of total Italian wine exports. The Italian furniture designers sold in 2015 products worth of EUR 950 million to the United Kingdom, what represents a share of 10% of total Italian furniture exports.

Northern Italy has close economic ties with the United Kingdom

According to the Nomisma study the Italian regions are different linked with the economy in the United Kingdom. More than two thirds of Italian exports to the United Kingdom are coming from northern Italy. Nevertheless, northern Italy is less affected by the Brexit than southern Italy, because the proportion of northern Italian exports to the United Kingdom of the total exports of northern Italy is markedly lower than in the south.

From the southern Italian region of Basilicata 15% of the exports go to the United Kingdom. The high rate is due to the Fiat factory in the municipality of Melfi, where two car models are being produced. From Abruzzo and Campania circa 10% of the regional exports are sold in the United Kingdom.

eyond the foreign trade the Italian restaurant and hotel operators are anxious about the impact of the Brexit: According to Banca D'Italia British tourists ranked on the 6th place of tourists and business travelers in 2015. However - the 4.4 million British visitors expended on average per capita significantly more per day than any other European travelers. Overall the expenditure of the British amounted to just over 3 billion euros in 2015 - or more than 8% of the total expenditure of foreign tourists in Italy. A devaluation of the British currency could affect adversely both the number of tourists as well as their expenditure per capita.