From the Sector

Indorama Ventures, a global sustainable chemical company, announced its Trevira CS® brand’s presentation at Heimtextil 2026 in Frankfurt, Germany, from January 13 to 16, 2026. The theme of the show: “WE CARE.” 

“WE CARE”: A Focus on Community, Sustainability, and Craftsmanship 
Trevira CS®, alongside its partners, is transforming the traditional trade show display into an active, meaningful experience at the Trevira CS Joint Booth. The theme "WE CARE" embodies a commitment to the textile industry, fire safety, mindful resource usage, and social responsibility. 

“We care about the textile industry, fire safety indoors, the communities we operate in, the mindful usage of our resources, and about you and your loved ones. At Heimtextil 2026, we are completely shifting the focus from a passive display to an active, memorable, and meaningful experience,” says Svenja Fromm, Fibers Global Communication and Brand Manager. 

Experiencing the fabric: Sensory engagement and social impact 
The core of the "WE CARE" booth is an interactive activity designed to enhance sensory engagement and support a worthy cause: 

1. Sensory enhancement: Visitors, including interior designers, decorators, and media, will be encouraged to physically touch, feel, and work with the Trevira CS fabrics, enabling a deeper understanding of essential qualities like drape, weight, and texture. Trevira CS fabric donations from various partners have been turned into pillowcases. Partner in this craftsmanship activity is hum Kissen, Sulingen, Germany. Since over 20 years, hum stands for sustainable design, high quality, and fair cooperation for cushions. That's why they only use valuable, certified materials for their hum design and outdoor cushions, which are manufactured in Germany. Their value promise: feel good in any environment! Also, pillowcases from various displays and showcases have been submitted by Trevira CS partners – all awaiting the following next step. 
2. Memorable interaction & giving back: The WE CARE highlight activity invites Heimtextil visitors to stuff these pillowcases using permanently flame-retardant fibers provided by Indorama Ventures. This hands-on process allows participants to truly appreciate the fabric's "hand" and craftsmanship. 
3. One act of kindness: All cushions created during the show will be handed over to the Lions Club Wiesbaden. They will ensure that the finished cushions are distributed to those in need within the local community, supporting two initiatives: “Herzenswärme” (Warmth of the Heart) initiative and the „IFB“ (Inklusion.Förderung.Betreuung/Inclusion.Support.Care.) initiative, which focuses on the inclusion of children with disabilities. 

Trevira CS Joint Booth Experience: Innovations in Flame-Retardancy & Design 
The Trevira CS Joint Booth will feature a diverse collection of inherently flame-retardant products for the home textiles and contract market. The exhibiting partners will showcase products across all textile applications, from spun to fancy flame retardant yarns eligible for the brand Trevira CS to from lightweight curtains to upholstery fabrics, woven and knitted fabrics as well as interior solar shading solutions.

Dedicated gallery information walls will provide unique insights into the Trevira CS brand, its sub-brands, rigorous trademark testing, various application areas, and its path forward using advanced recycled materials. 

Exhibiting Partners at the Trevira CS Joint Booth (Hall 3.1, G95) 

• Baroni Filati S.r.l. 
• FILTRADING S.R.L. 
• ILCAT S.P.A. 
• TORCITURA LEI TSU S.R.L. 
• LODETEX S.P.A. 
• MOTTURA Spa 
• PIF sarl 
• Pugi RG S.r.l. 
• Tintoria filati Sala S.r.l. 
• Selvafil S.A. 
• Hum Kissen 
• The Lion Club Wiesbaden 

Deja™: Advancing Sustainability with Recycled Materials 
Demonstrating a commitment to a sustainable path forward, Indorama Ventures will also introduce the deja™ brand family. Deja marks fibers, yarns and technical fabrics made from what is already here, thereby significantly reducing CO2 emissions and environmental impact while delivering virgin-like performance. 

This sustainable product family of staple fibers, filament yarns, and technical fabrics is suitable for a broad variety of applications, including home textiles, apparel, and automotive interiors. 

Indorama Ventures and Trevira CS® invite all visitors to experience the "WE CARE" concept, to stuff a cushion, and engage with the Trevira CS partners, and its brands Trevira CS® and deja™ at Heimtextil 2026.