ISPO 2020: ROICA™ invited to a ‘reversed’ journey into sustainable sportwear and introduces the next level of smart innovation
From smart collections born from the collaboration with style-setting brands to the company’s ultimate yarns, the cutting-edge ingredients empowering sportwear with a responsible attitude.
For the 2020 edition of ISPO Munich, the influential fashion and textile fair dedicated to sportwear and athleisure-wear, ROICA™ has created an interactive booth inviting visitors to explore a backward path from the final sportwear to the yarn. The sustainable premium stretch fiber by leading materials manufacturer Asahi Kasei, has conceived the exhibition as a sort of ‘reversed’ journey in three acts.
THE NEXT LEVEL – For ROICA™, being a world’s leader in smart stretch is not enough. The company shows that responsible innovation is not only about how the premium yarn is made but its functionalities as well. “It’s time to go to the next level of innovation: empowering sustainability with additional performances”. At ISPO, ROICA™ presents the new Global Recycled Standard -GRS- certified ROICA™ EF which innovates with excellent dyability and the Cradle to Cradle Material Health Gold level-certified ROICA™ V550 yarn which allows excellent and durable printability.
THE ‘REVERSED’ JOURNEY: the first section of the backwards path showcases ROICA™’s ultimate collaborations for the contemporary wardrobe with leading brands. Guests are then guided to explore the cutting-edge innovation interwoven into high- performing textiles and finally led to discover the company’s sustainable yarns and ultimate products.