From the Sector

EDANA, alongside 14 European associations, urges the European Commission and Member States to adopt a pragmatic approach for the future harmonised packaging labels, in line with the EU’s agenda for the EU Single Market, simplification and competitiveness. The system should rely on text-free pictograms, available in achromatic or monochromatic versions matching the packaging palette, with the possibility of using digital labelling as a core element. 

The associations represent manufacturers of consumer goods across Europe. Their products are used by millions of Europeans to care for themselves, their families, and their homes. At the heart of this relationship lies trust, built over time through product safety, quality and performance, and maintained through clear and reliable communication with consumers. 

In fast-moving retail environments, product labelling plays a critical role as the primary interface between manufacturers and consumers. Clear and recognisable labels are essential visual cues that enable consumers to quickly identify products, understand their characteristics, and make informed choices. Preserving this clarity is fundamental, particularly as mandatory information on packs becomes increasingly complex, with the risk of consumer confusion and information overload.