From the Sector

• Pitti Uomo and CHIC cooperate at the upcoming event in Florence from 11 to 14 June 2024 and present high fashion design from China under the roof of CHINA WAVE

From 11 to 14 June 2024, eight contemporary high class designer brands from China will present themselves for the first time at the leading menswear and lifestyle event Pitti Immagine Uomo at the Fortezza da Basso in Florence, on 264 square metres under the umbrella of CHIC, China International Fashion Fair.

CHINA WAVE, born from the partnership between Pitti Uomo and China National Garment Association, is a collection of China's designer labels showcasing their design expertise in Florence.The line-up includes VALLEYOUTH, KB HONG BY K-BOXING, RAXXY, JDV, FENGGY, BLACKHEAD, KEYONE BY HATTERSHUB, TYPETAIL.

Around 500 exhibitors with international participation from Europe and Asia are expected at the next CHIC from 27 to 29 August in Shanghai. CHIC - China International Fashion Fair is organised by the China National Garment Association in cooperation with the China World Exhibition.