From the Sector

adidas Sportswear launches its latest sport meets style drop, the ADIDAS Z.N.E. collection, in a campaign which brings together next-gen faces, including Tate McRae, Jude Bellingham and Noah Lyles, to showcase how all can stay connected through a shared love of football, athletics, dance, music and more, across the globe. The all-new set of hoodies, sweatshirts, pants, tees and shorts take on color blocking details, whilst the black parallel stripes symbolize the lines that connect communities and fandoms to inspire all to unite through sport and culture.

Fronting the new capsule of fresh looks is a collective of adidas’ next-gen trailblazers: Canadian singer-songwriter and dancer Tate McRae, actress and martial artist Xochitl Gomez, leading KPOP group BABYMONSTER, US track star Noah Lyles, Chinese snowboarder Su Yiming and football icons Jude Bellingham, Alessia Russo and Paulo Dybala. With each representing a community from the world of sport or culture, the ADIDAS Z.N.E. collection was inspired by the lines in their field of play – from the track, to the stage and pitch.