Aus der Branche

adidas announced its latest edition of Move For The Planet - the annual initiative that focuses on making sports facilities more resilient against extreme weather conditions, across the globe. By inspiring everyday athletes to track movement, funds are raised to help deliver sustainability education and help improve the places that sport is played.

For every ten minutes of relevant activity logged in the adidas Running app – or, for the first time, Strava - between 12th-25th May, adidas will donate €1 - up to a total of €1.5 million - to several projects across the globe.  Participants can choose from over 100 trackable sports and movements including running, swimming and wheelchair rugby – and add to the 400,000,000 minutes of movement already logged since the initiative began in 2023.

Working with its partners – Common Goal and UN Climate Change - adidas will donate the funds to implement and upgrade infrastructure for communities impacted by extreme weather. This includes weather-resistant facilities – such as water harvesting and purification systems introduced into projects such as United Through Sport in South Africa and waste management processes like the system implemented through Enabling Leadership in India.

The funds raised also provide accessibility to an education platform for global NGOs and organizations, that enable education on more sustainable actions – using the power of sport to help ensure its future in communities. This year, it will directly impact projects such as Girls United in Mexico, El Rio in Colombia, Red Deporte in Spain and United Through Sport in South Africa.

Since its inception, Move For The Planet has helped introduce sustainability education programs to over 8,000 individuals and over 23,000 people have had access to improved sporting facilities across all participating projects.

Ashley Czarnowski, Senior Director, Global Purpose Marketing at adidas said: “We’re delighted to welcome back Move For The Planet for a third year. It’s an extremely important initiative that helps to support sporting communities facing the effects of extreme weather.  With the continued expansion of sports and projects included in Move For The Planet, we can’t wait to see the movement and impact grow even further. This year we are calling for the adidas community to be catalysts for action; motivating the people in their lives to join in and get moving.”

To help inspire more movement, a new roster of global adidas athletes join Move For The Planet for the first time. This will include FIFA World Cup winner Alexis Mac Alister, Downhill Mountain Bike World Cup Champion Valentina Höll, Commonwealth Games gold medallist Ferdinand Omanyala and renowned health and fitness coach Massy Arias. Featuring in a series of short films inspired by their own connection to foundational sporting spaces, each athlete outlines the communities that rely on them, and the role these facilities play for the next generation of athletes.

Rute Caldeira, Head of Impact at Common Goal said: “Move for the Planet exemplifies the power of collaboration in driving the urgent action needed to make sports facilities more resilient. This partnership is invaluable to us, as it combines innovation with impact. Leveraging sports-for-good organizations, deeply rooted in the fabric of their communities, is a game-changing strategy in our approach to this goal. Over the past two years, Move for the Planet has delivered transformative results, enabling real and lasting improvements in some of the most resource-scarce regions of the world. We’re thrilled to continue this vital work into a third year, building a brighter future for the communities who need it most.”

Lindita Xhaferi-Salihu, Sports for Climate Action Lead at UN Climate Change, said: “This partnership aims to strengthen sustainability knowledge and action within the sports community, as it brings together diverse expertise and best practice case studies to sport organizations and sport NGOs. By sharing perspectives, needs and collaborating on solutions, we can drive positive change, strengthen communities, and create lasting impact through sport.”

UK advanced materials and technology firm Hypetex, a manufacturer of coloured carbon fibre, has appointed Michael Dowse as a Non-Executive Director and Board Member.

Dowse brings experiences across sport and retail, following leadership roles at some of the biggest sports organisations and companies in the world. He was a Global Director for Nike before becoming President and General Manager Outdoor Americas for Amer Sports, managing brands such as Salomon, Arc’Teryx and Suunto.

As President of Wilson Sporting Goods (2013-2019), Dowse led 1,500+ colleagues in delivering the company’s global strategy, corporate operations, and manufacturing across more than 160 countries. He then took up the position of Chief Executive Officer and Executive Director of the United States Tennis Association (2020-2022).

Dowse will join a group of advisors at Hypetex, which includes Board Chairman Neil MacDougall and former Diageo Chief Financial Officer Nick Rose. They will support CEO Marc Cohen and Chief Technology Officer Nigel Dunlea as they continue to expand the company’s presence in sport and other sectors worldwide.