Aus der Branche

TrusTrace, a leader in supply chain traceability and compliance, announced a strategic partnership with Åhléns, one of Sweden’s most iconic retail brands, to enhance traceability, improve sustainability risk management, and streamline compliance across its value chain.

Åhléns offers a curated mix of quality brands across fashion, home, beauty, and children’s products, serving approximately 60 million visitors each year. Åhléns has a turnover of approximately 4.9 billion SEK and the company employs around 3,000 team members and includes Åhléns Outlet and Designtorget as subsidiaries.

Founded in 189 and following a period of renewed focus on restoring profitability and establishing a stronger foundation for the future, Åhléns is now accelerating its sustainability agenda. As part of this next phase, the company has selected TrusTrace to help deepen visibility into the supply chain, strengthen risk mitigation, and streamline adherence to emerging European sustainability regulations.

TrusTrace’s AI-integrated traceability platform will support Åhléns in mapping and analyzing sustainability data across multiple tiers of the supply chain, enabling a more structured, scalable, and data-driven approach to due diligence and regulatory compliance.

The partnership reflects a broader industry movement toward stronger traceability infrastructure, particularly as the EU introduces new legislation requiring brands to demonstrate robust due diligence, transparent data collection, and responsible sourcing.