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• LYCRA® naturalFX™ technology offers durable comfort stretch and fit for 100% cotton knitwear.

HeiQ and The LYCRA Company created a new and durable solution for 100% cotton fabric, adding stretch and recovery properties while keeping it fully recyclable.

HeiQ, a leader in performance finish technologies, and The LYCRA Company, a leader in developing innovative and sustainable fiber and technology solutions for the apparel and personal care industries, announced the launch of LYCRA® naturalFX™ technology, a proprietary textile finishing process for 100% cotton knit garments designed for mass market applications.

LYCRA® naturalFX™ technology, powered by HeiQ, enhances cotton knitwear, addressing critical consumer pain points, and improving the consumer’s overall wearing experience. This technology provides durable comfort stretch, fit, and soft hand-feel to 100% cotton knitwear compared to conventional finishes. Even after repeated washing and wearing, LYCRA® naturalFX™ technology helps knitwear retain its shape, which helps extend the garment’s lifespan and potentially reduce its environmental impact.

All knits that use LYCRA® naturalFX™ technology can be submitted to The LYCRA Company’s labs for quality control testing to ensure all consumer benefits are delivered, including comfort stretch, breathability, and durable fit. New logos will feature both the LYCRA® and HeiQ brands and will be supported by customizable co-branded POS materials featuring the tagline, “In Sync with Nature’s Rhythm,” which are also available to brands and retailers.