From the Sector

In keeping with the brand’s internationalization strategy, Pinko is glad to announce an ambitious retail expansion plan in the Korean market.
The first phase of this retail project, developed in collaboration with Mitsui & Co. Italia and La Pace as local partner, saw the opening of two stores located inside two of the most important and prestigious Korean duty free shopping destinations.

The first Pinko shop in Korea opened its doors at the end of January at Seoul’s Shilla Duty Free Downtown Store, which houses the boutiques of the most prestigious global luxury brands. The inauguration of the second Pinko store in Korea was celebrated with an opening party on Feb. 20. This store is located in Seoul at the Hyundai Department Store Duty Free Dongdaemun, one of the most important Korean touristic attractions at day and night, thanks to its wide offering of merchan-dising categories, spanning from international luxury and fashion items to the highly popular Made in Korea beauty products.

Pinko’s retail expansion plan in the Korean market also includes the opening of two new stores by the end of 2020, while the company aims to operate a total of 14 boutiques, 6 inside department stores and 8 at Duty Free destinations, within three years.

Captivating colours, optimum cost efficiency and a sustainable value chain: these are some of the typical features of Sappi’s Inkjet and Dye Sublimation Papers. The global manufacturer will showcase its diverse, high-quality product ranges at FESPA Madrid, in hall 3, stand D30.

• Transjet Drive dye sublimation paper tailored to industrial printing machines with a glue-belt system
• Scrolljet, a large inkjet paper, with impressively razor-sharp lines
• Digitally printed corrugated board with Fusion Topliner for consumer goods packing and displays

Eye-catching posters, textiles with excellent prints and labels that stand out clearly, this is how brand owners, advertising companies and retailers draw attention to themselves and their products. The comprehensive range of Sappi’s Dye Sublimation Papers, Inkjet Papers and Silicone Base Papers form the perfect basis for impressive brand communication. Customers and potential customers can come and convince themselves at this year’s FESPA event in Madrid, which takes place from 24 to 27 March.

Paper with impressive sustainable qualities
At its large exhibition stand in the Digital Printing hall, Sappi will showcase its Transjet range, which represents highest quality and optimal cost efficiency, offering also environmental advantages, such as low ink consumption and low transfer times. Minimal shrinkage of high elastic textiles is one of the key features of the Sportsline tacky grades. The special Transjet Drive, its extremely smooth backside and fast ink drying on the printable side, allow more efficient production on high-speed printers with glue belt systems. Sappi stands for much more than just the highest paper quality. Professional support through a special team of technical application engineers, Digital Solutions assist customers from their initial product idea to final production ensuring impressive results.

Differentiation through precision and sharpness
With its range of Inkjet papers, Sappi will demonstrate its considerable expertise in large format digital printing in Madrid. At the heart of the exhibition presentation is Scrolljet, a multi-layered coated paper for a wide range of outdoor applications, such as city light and mega light scrolling systems. DT-Plot and Swiss Matt are the best choice for graphic drawings and poster printing due to their exceptional colour results and the high precision and sharpness of the print.

Everything from a single, innovative source
When it comes to making classic packaging, shelf-ready packaging and POS displays stand out from the rest, marketing managers, brand owners and designers can always count on Fusion Topliner with its high degree of whiteness. As the topliner reproduces colours brilliantly and can be processed excellently, products made with this clearly stand out and attract attention. The product range presented by the paper and paperboard specialist is topped off by Silicone Base Papers for self-adhesive applications such as car wrapping, outdoor advertising and office supplies. This makes Sappi a versatile, long-term partner on which customers can rely. Sappi’s paper and paperboard thus go far beyond FESPA 2020: “Where colour comes alive.”

Monforts customer Rajby Textiles is the first company in the world to have finally achieved the Cradle to Cradle (C2C) Platinum Standard for a product. Its Beluga denim fabrics have gained the ultimate sustainability score in all five categories covered by the C2C standard, which is acknowledged as involving the toughest and most thorough testing and assessment it is possible to put a product through.

As such, Beluga denim fabric is based on 100% GOTS certified organic cotton and employs no hazardous chemicals in its production. At the same time, it is both recyclable and biodegradable, with 100% of the energy used in its production offset by green energy and involving a closed loop system with no waste water generated and no material wastage.

The new Beluga denim fabrics, however, represent a new zenith in circular denim production. To meet the active cycling requirement, Rajby has committed to using Beluga denim fabric exclusively in apparel products sold by retailers with take back programmes in place and estimated expected cycling rates for such products

Fashion giant H&M Group and Danish retailer Coop are joining chemical expert NGO ChemSec’s call to action to end the use of harmful PFAS chemicals in products and supply chains.
This commitment comes on the same day as award-winning actor Mark Ruffalo and director Todd Haynes address the EU Parliament to speak about the true story that inspired the duo’s latest film Dark Waters, in which an environmental attorney takes on chemical giant DuPont and exposes decades of PFAS pollution.
ChemSec’s corporate PFAS initiative includes:

• A call on policy makers to regulate PFAS efficiently, without the possibility for manufacturers to simply swap one PFAS chemical for an unregulated “cousin”.
• A call on the chemical industry to put money into innovation and develop safer alternatives to PFAS for all kinds of products.
• A recognition that PFAS are a major health and environmental problem.
• A serious commitment to end all non-essential PFAS uses in products and supply chains.
• A call on all other brands to join this commitment and work towards a phase-out of PFAS in all kinds of consumer products.

The single biggest problem with PFAS is that, with very few exceptions, they are perfectly legal to use. This means that the brands and retailers who want to stop it from being used as ingredients in their products have very limited ways of communicating this in the global supply chain. As long as there is not a restriction in place, suppliers will continue to use these very effective chemicals in manufacturing.  

PFAS, short for per- and polyfluoroalkyl substances, is a chemical family consisting of almost 5,000 industrially produced chemicals. In manufacturing, PFAS are favoured for their durability and well-functioning properties; they provide properties such as non-stick, water repellence and anti-grease to many types of products, including cosmetics, food packaging, frying pans, outdoor gear and firefighting foam.
The industrial use of PFAS has been so prevalent in the last decades that today 99% of every human, including foetuses, have measurable levels of PFAS in their bloodstreams.   
What is worrying is that human epidemiological studies have found associations between PFAS exposure and a number of health disorders, including various cancers, lowered birth weights and negative effects on the immune system.

Since 2018 the CHT Group has broken new ground in communication with BeSoEFFECTIVE. Complex chemical interrelations are translated into simple and hardly technical words in combination with stylistically clear pictures.

The Best Solutions ”BeSo“ were specifically tailored to the communication with the target group of textile brands and retailers and do therefore not only appeal classic B2B clients but are also visible and comprehensible for end consumers of textile goods. The agency RTS Rieger Team from Leinfelden-Echterdingen that had already supported the new brand identity of the CHT Group in 2017 assisted CHT again in developing and creating the BeSoEFFECTIVE concept. One year after its publication, the communication concept has now achieved great success. BeSoEffective was honoured with the GWA Effie Award 2019 in bronze in Frankfurt am Main on 14th November.

Since 1981 the Effie has been awarded for efficiency in marketing communication by the Gesamtverband Kommunikationsagenturen GWA (general association of communication agencies). It’s not exclusively the convincing look or content of campaigns that is honoured by the jury of experts with the GWA Effie Award but it’s rather the proven success and efficiency of such ideas and campaigns. By using the BeSoEFFECTIVE communication the CHT Group has so far increased the brands’ & retailers’ demand for innovative effects by about 30 %.

with CHT products are put in a nutshell by BeSoEFFECTIVE. The brand promise BeSo (”Best Solution“) is supplemented by an effect name deriving from the corresponding functionality – BeSoCOOL, BeSoFRESH or BeSoSMOOTH. Thus, each effect of the portfolio is given a uniform yet individual branding and a clear structure. The functionality of each effect is supplemented by pronounced and symbolic pictures which visually stress the benefits.

Eric Knehr, Head of Brand & Retail Service of the CHT Group states: “To us its of utmost importance to speak our target group’s language. Therefore, our BeSoEFFECTIVE campaign focuses on a clear communication with unique pictures and a uniform effect branding. Our customers’ positive reactions and this award prove, that our strong concept optimally supports our daily work as well as market and customer demands. However, it also puts the excellent performance of our innovative and sustainable effects into the right light."

DyStar, a leading specialty chemical company with a heritage of more than a century in product development and innovation is pleased to invite you to meet us at DyStar’s Booth H11 of Hall C1, Performance Days at Munich from 13 to 14 November.

Bernhard Knoche, Global Head of Brand & Retailer Management said, “This is our second time at the event, and we are elated to have five of our new developments chosen by the Jury of PERFORMANCE FORUM to be displayed on the Wall Special. Learn and find out how DyStar’s products can help you shape a more sustainable manufacturing journey with us.”

Manufacturers, Brands and Retailers will see intangible benefits from the five winning concepts featured on the Wall Special, namely DyStar CADIRA® Reactive, DYCON® HF on TENOWA® 1, DYCON HF on TENOWA 12, DYCON HF on TEXLENE®, DYCON HF on CERAMICA® GREEN.

DyStar’s Cadira Reactive is a resource saving module which was first launched in 2016. The Cadira concept supports in reduction of water, waste, and energy consumption. And as another sustainable solution offering the DYCON HF series, being the most cost efficient and resource saving continuous process for cellulosics and blends with PES, PA and PU fibres.

The two-day trade fair for the functional fabrics industry highlights a wide range of solutions for Manufacturers, Brands and Retailers globally. At DyStar’s booth, we welcome you to discuss opportunities for collaborations that will help to make the industry cleaner.

BorPure™ RF777MO: designed for flip-top cap applications
Borealis announces the commercial launch of BorPure™ RF777MO. Based on the proprietary Borstar® Nucleation Technology (BNT), this new resin fulfils value chain demand for high-quality solutions offering excellent organoleptics. As next generation random polypropylene (PP), BorPure RF777MO has been designed for use in flip-top caps, a growing caps and closures market segment.

Next generation random PP offers excellent organoleptics
The rapidly evolving caps and closures industry must respond to a broad and diverse set of requirements from all sides. Converters demand innovative material solutions that reduce energy consumption and help increase productivity on injection moulding lines. Resins must offer easy processability, consistency, high quality, and provide optimal performance on the capping line. For brand owners and final consumers, caps and closures must secure package contents, provide ideal organoleptic properties, safety, and convenience. They must also stand out on the retail shelf and, increasingly, offer the lowest possible environmental footprint.

Berlin - 200 exhibitors, around 1,000 visitors and over 20 speakers from Germany and abroad – the ATSG textile fair premiered in Berlin from 11 to 13 September 2019 brought together exhibitors, speakers and trade visitors from all over the world. Jason Prescott, CEO of JP Communications, said he was satisfied with the event at the Estrel Conference Center: "The first step has been taken, now we will establish the ATSG as an important event of the Berlin fashion and textile world".

The ATSG was the first fair of its kind in Germany. "There are many fashion trade fairs for sale from wholesale to retail. Berlin has so far lacked an event for companies of all sizes, including micro-brands and small fashion labels," continues Jason Prescott. The exhibited product categories included fabrics, technical clothing, mixed and knitted fabrics, home textiles, leather, natural and synthetic fibres, readymade goods and fashion accessories. Visitors to major European fashion brands as well as small, independent brands from the Berlin fashion scene were able to take a close look at raw materials and finished garments and discuss their ideas personally with the exhibitors. In parallel, China Textile Brand Show (Berlin), sponsored by Chinese Ministry of Commerce (MOFCOM), made its debut bringing in more than 150 superb Chinese manufacturers with their best collections for Germany and EU market.

Opening Ceremony, Lectures and Fashion Show

The ATSG was opened by Chinese government representatives and international association delegates. More than 20 lectures on the three days provided the latest impulses for thought and discussion. In their lectures and panel discussions, speakers from all over the world presented current positions on topics such as "All China? Or is there more to it?", "Application examples of artificial intelligence in the fashion industry", "Optimal logistics concepts for Europe", or "The importance of sustainability in the European fashion industry".

Wilson Zhu, COO at Li & Fung, one of the world's largest trading houses based in Hong Kong, explained in his keynote speech his view on the digitization of global supply chains: "From raw materials in the textile factory to consumer tracking: In retail, every step of the value chain is determined by digitization.

Companies need to be close to consumers and their supply chains must enable a seamless flow of data and information from start to finish". Customers and their requirements have also changed: "They want to know about origin, recyclability and production standards and use their information to adjust their purchasing behavior accordingly.” Other speakers included Jeff Streader of the brand investment platform Go Global and Salman Khokhar of Brand Lab Kollective Moda. The fashion show on the second day featured creations by local Berlin labels (Damur, Danny Reinke, Aline Celi, Yoona Tech) as well as Asian brands exhibiting at ATSG.

Successful kick-off

Exhibition organiser Jason Prescott draws a positive balance: "Looking back on the three days, I am very proud of what went well. Which has been confirmed for us: We're on an exciting path, have taken our first steps here in Berlin and will continue to develop the exhibition." The creators of ATSG 2019 are taking ideas for the year 2020 with them, especially from the many intensive discussions with exhibitors and visitors: "The ATSG has offered visitors and exhibitors a unique opportunity to identify new growth strategies, look around for market partners, learn from each other and establish networks. We are very pleased that the concept was used here in Berlin," concludes Chase Vance, Director of JP Communications.

Able to offer an alchemy of design and sustainable features, Iluna Group with ROICA™ by Asahi Kasei join the latest edition of Première Vision with a range of developments capable of combining innovation, aesthetics and quality. "Ethical" lace and stockings, where quality standards go hand in hand with fashion content, respecting both the environment and humans, an offer already selected among the protagonists of the Sustainable Thinking Exhibition of the Salvatore Ferragamo Museum, for its value in the field of responsible innovation.

Visitors will discover the unique Black Label range: new Ultralight multicolor laces including Jacquardtronic, Textronic and raschels up to 12 colors with a 3D effect. The match between expectations of brands and retailers are met always keeping as a priority the contemporary design, that is integrated to unique strategy committed to responsibility both at corporate and product level.

• Performance assurance program for textiles with advanced moisture management technology

Huntsman Textile Effects has extended its HIGH IQ® performance assurance program to help mills, brands and retailers meet consumer demand for garments with durable moisture management. HIGH IQ® Cool Comfort performance program is built on the industry’s broadest and most advanced moisture management agents to deliver durable, long-lasting performance.
As consumers around the world adopt more active lifestyles and outdoor activities, the need for cool, dry and comfortable sports and athleisure wear is on an upward trend.
HIGH IQ® Cool Comfort performance program allows garments to breathe, while at the same time, transports moisture away from the body. This ensures consumers can stay cool, dry and fresh throughout. The unique technology supports accelerated evaporation, ensuring garments dry quickly for long-lasting comfort.

“Today’s consumer seeks comfort and performance in their active lifestyle. With Huntsman’s HIGH IQ® Cool Comfort performance assurance program, we offer durable moisture management so your garment remains breathable, stays cool and attains the comfort of cotton. Unique quick-dry properties created by the natural microclimate of the garment help to reduce post-exercise chill, making the effects highly suitable for sports and active wear,” said Lee Howarth, Global Marketing Manager, Huntsman Textile Effects.
Only mills that meet Huntsman’s stringent requirements earn the right to use the HIGH IQ® performance assurance hang tags as point-of-sale product branding. Updated hangtags and promotional materials are available to support mills and brands in communicating the benefits of the HIGH IQ® Cool Comfort performance assurance program.

The technology that drives the HIGH IQ® Cool Comfort program complies with the requirements of bluesign® for safe and sustainable textile production. Furthermore, fabrics produced with HIGH IQ® Cool Comfort moisture management are suitable for STANDARD 100 by OEKO-TEX® certified textile products. The global leader in intelligent effects, Huntsman Textile Effects developed the HIGH IQ® global performance assurance program to help mills, brands and retailers produce high-performance textiles with built-in sun protection, freshness, friction protection and water repellence, in bright whites and color that lasts. The program is based on innovative dyes and effects and unparalleled technical support and application know-how from Huntsman Textile Effects to help mills improve their productivity and competitiveness.