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PINKO Spring-Summer Advertising Campaign  (c) PINKO
PINKO Spring-Summer Advertising Campaign
13.01.2020

PINKO Spring-Summer Advertising Campaign

#Takelifebythehorns

Overcoming challenges. Thinking outside the box. Positive thinking. A vision of personal creativity. The advertising campaign for the Spring-Summer 2020 season is a manifesto for expressing the PINKO Woman. Determined, empowered, confident, making her own decisions. Always ready to take life by the horns.

#Takelifebythehorns

Overcoming challenges. Thinking outside the box. Positive thinking. A vision of personal creativity. The advertising campaign for the Spring-Summer 2020 season is a manifesto for expressing the PINKO Woman. Determined, empowered, confident, making her own decisions. Always ready to take life by the horns.

A fiery sunset. A wilderness of mesmerising colours is the backdrop to Mert Alas & Marcus Piggott’s shots, which portray a femininity that is glamorous, gritty, rock, and never predictable. This visual symphony was shaped with a creative team that united stylist Vanessa Reid and creative director Riccardo Ruini with the new star, Lily Aldridge – model, mother and businesswoman – who embodies the beauty of the moment. “We chose Lily because she is the epitome of the PINKO woman”, explained Caterina Negra, image director of PINKO. “She is elegant, sophisticated, with a modern approach. She fills many roles without having had to sacrifice anything. She makes an impression living a life filled with different experiences, as demanded by the modern world”.

Fringes  and  a  masculine  jacket.  Bright  sequins  and  dark  leather.  Rodeo-style  boots,  belt  and  hat  are  teamed  with  sensual denim. This is Lily’s look, as she mounts a unique mechanical bull. It was made specially for the campaign, inspired by the shape and detailing of the Love Bag Mix Studs. An ultra-stylish clash of black and metal accompanies the Love Bag Puff, a new shape in soft quilted nappa leather with chevron motif and appliqué suede fringe. The  fastening  is  the  iconic  metal  buckle  with  Love  Birds.  Not  forgetting  micro-chains  and  studs  for  the  Mini  Love  Metal Fringes or rhinestone fringing for the Go-round version.

The looks are a spontaneous expression of femininity, where personality is key, and movement adds a new dimension to the images. It’s the PINKO message. To be in a safe place where you can be creative without being judged and where you are free to choose. #createyourownlife

 

More information:
Fashion Mode PINKO
Source:

NETWORK PUBLIC RELATIONS GMBH

Photo: PINKO
26.07.2019

PINKO: New management and strategies

Young, all-Italian dream-team will lead Pinko to a next level

Pinko looks ahead. Evolution & revolution are the keywords for the new management’s strategies. For the first time, President Pietro Negra will be supported by an all-Italian young team to build the success of the brand from now on. Research and innovation have always been part of the Pinko DNA: once again, they lead the path to cutting edge management.

Young, all-Italian dream-team will lead Pinko to a next level

Pinko looks ahead. Evolution & revolution are the keywords for the new management’s strategies. For the first time, President Pietro Negra will be supported by an all-Italian young team to build the success of the brand from now on. Research and innovation have always been part of the Pinko DNA: once again, they lead the path to cutting edge management.

The Pinko family grows with figures fully trained in the realms of fashion, luxury and retail, the actual Pinko R-evolution kickstart. “We pondered on Pinko’s future,” says Pietro Negra, President of Cris Conf in Fidenza (Parma), which he founded with his wife Cristina Negra and which controls Pinko. “This is just the beginning of a bigger project to be disclosed step by step in the next few months. The company turnover is a crucial point for any family business willing to preserve its independence. We believe in the power of younger generations. Therefore we created an all-Italian team to boost an already successful business model.”

Federico Bonelli, with experiences in Ernst & Young, The Boston Consulting Group and Bain & Company has been appointed General Manager. Emanuele Bianchi, previously in Diesel Coccinelle and Dolce & Gabbana, takes on as Marketing & Communication Director. Cecilia and Caterina Negra, the founders’ daughters and pivotal figures of Pinko’s success, confirm their roles leading respectively the Communication and the Creative department. Caterina Salvador becomes Director of Style and Product after working in Giorgio Armani, Hugo Boss, Calvin Klein, Dolce & Gabbana, Coin. More talents will be eventually hired.

More information:
PINKO
Source:

NETWORK PUBLIC RELATIONS GMBH