From the Sector

Scoop welcomed a vibrant crowd of fashion insiders and leading buyers to Olympia National for the opening day of ‘The Magical Edition’. With an inspiring curation of over 200 contemporary designer collections, the atmosphere buzzed with creativity and discovery. Guests from standout retailers including Sister, The Cross, Macbees, Anya, Matthew Williamson and Doyle’s stepped into a world of enchantment where theatrical displays and imaginative styling brought an extra touch of wonder to the day’s events.

Stepping into Scoop was like entering an enchanted wonderland, where every detail of the show’s immersive theme transported guests into a magical escape. Visitors were met with mannequins gracefully perched on whimsical horse carousels and styled in standout designer collections from A Kjaerbede, Bl^nk, Conditions Apply, écotorie, Flabelus, Freedom Moses, Missoni, Psophia and Reinhard Plank. The atmosphere was enhanced by the melodic sound of a live xylophone player and the uplifting scent of Connock England fragrance that drifted through the air. Striking stylized floral artwork set the tone, leading into a spacious, light-filled venue adorned with cascading chandeliers and vibrant flower displays at every turn. An orange catwalk carpet ran through the space, guiding visitors past, a beautiful tree installation and two charming cafés wrapped in Scoop’s signature artwork. Staff dressed in eye-catching Dr Bloom uniforms added to the theatrical spirit, ensuring that every corner of the show felt curated, creative, and completely captivating.

Buyers explored the show’s thoughtfully curated collections, discovering standout seasonal highlights and reaffirming Scoop’s role as a key destination for sourcing fresh inspiration. The excitement was echoed by both new and returning designers, as the show continued to foster valuable connections and strong business opportunities across the board.