From the Sector

Niber Technologies, Southeast Asia’s first industrial-scale manufacturer of PFAS-free electrospun nanofiber membranes, announced a strategic collaboration with BRAIND®, the specialist consultancy for ingredient brand strategy. As part of the partnership, BRAIND Managing Director Tomas Vucurevic—widely recognized as one of the world’s leading experts in ingredient branding—has been appointed Chief Brand Advisor to Niber Technologies. The move signals Niber’s intent to expand its platform beyond materials into a structured ingredient brand, scaling its role as the industry moves toward next-generation performance and material efficiency. 

The collaboration marks an important milestone in Niber’s evolution from an advanced materials manufacturer to a company building a globally recognized ingredient brand for its proprietary electrospun membrane platform. As the performance apparel industry accelerates its transition away from PFAS-based materials, Niber aims to establish its technology that enables lightweight, breathable performance textiles not only as a material solution but as a trusted performance standard recognized across the value chain. The focus is now shifting toward how performance is defined, communicated, and adopted. 

“We’ve always believed that the value of our technology goes beyond the membrane itself and into how it performs in real products. Building an ingredient brand is a deliberate step for us — a direct signal of the seriousness and ambition, and of how we see Niber evolving as a company”, says Jaemin Park, Co-founder, Niber Technologies.

The partnership builds trust in the next generation of PFAS-free performance materials
The performance textiles industry is entering a period of fundamental change. Increasing regulatory pressure on PFAS is reshaping material choices, while brand and consumer expectations around comfort, breathability, and everyday usability continue to rise. While alternatives are emerging, the challenge is no longer only technical, it is also how these innovative technologies are communicated, understood and trusted in the market. 

Niber is addressing this challenge through a structured ingredient branding strategy that translates technical innovation into a clear and credible value proposition for every stakeholder across the supply chain.
Working with BRAIND, the company is developing an ingredient brand platform designed to deliver value on three levels:

• For brand partners: a clearly way to specify and communicate advanced material performance 
• For retailers: a more accessible story that supports product understanding at the point of sale 
• For consumers: a recognizable signal that builds trust in PFAS-free breathable performance