From the Sector

Direct-to-garment system for polyester “is ideal for handling a wide variety of products in small quantities, which should help us attract new customers” says Image Magic CEO

Kornit Digital (Nasdaq: KRNT), announced that Tokyo-based Image Magic has installed two Kornit Avalanche Poly Pro systems, expanding its longstanding digital direct-to-garment capabilities to imprint polyester and poly-blend fabrics. The move supplements Image Magic’s continuous development of internal efficiencies, and increases capacity for an operation that has observed 40% year-over-year growth. The brand serves a mix of corporate clients, including some of Japan’s leading apparel brands, and general consumers via a predominantly internet-based sales model.

Using the eco-friendly NeoPigment™ Olympia ink set, Kornit Avalanche Poly Pro was developed to extend digital design complexity, color gamut, and durability to polyesters, which have grown in popularity as a result of sportswear and “athleisure” trends.