DyStar reorganizes Global Sales Structure
DyStar, a leading specialty chemical company with a heritage of more than a century in product development and innovation, announced a strategic reorganization of its global sales structure. This is aimed at driving accelerated growth, deepening customer engagement, and capturing emerging market opportunities in a highly dynamic, innovation-driven landscape.
This transformation reflects the company’s commitment to agility, fosters customer-centricity, and drives long-term value for both customers and stakeholders. The new structure is designed to empower regional teams, streamline operations, and strengthen alignment with evolving market demands.
Mr. Xu Yalin, Managing Director and President of DyStar Group stated, “DyStar is entering a pivotal phase of growth, driven by the need to evolve with our customers and lead in a rapidly shifting global landscape. This strategic decision injects revitalized energy into our innovation efforts, guided by a new cohort of sales-focused leadership. By sharpening our engagement across three key geographies and industries, we aim to deliver deeper collaboration, faster responsiveness, and long-term value creation for brands, retailers, and partners.”
Yalin Xu will be responsible for North Asia, Klaus Kadletz for SE Asia, South Asia and TAME, Eric Hopmann will take care about Americas and Europe.