bluepass prepares for EmpCo

bluesign has set out how its bluepass certification scheme is intended to meet the EU Empowering Consumers for the Green Transition Directive, which becomes enforceable on 27 September 2026. The rules tighten the conditions for environmental and social claims and for certification schemes behind consumer-facing sustainability labels.

According to bluesign, bluepass separates standard setting, assessment and product certification. Consumer-facing products are certified by an independent conformity-assessment body accredited to ISO/IEC 17065. The system also includes publicly available requirements, annual surveillance with product testing, equal access conditions and structured stakeholder consultation.

For existing System Partners, bluesign says current certifications remain valid. Existing bluesign PRODUCT and APPROVED labels do not need to be withdrawn immediately; the move to bluepass can take place with the next label-production cycle. The key compliance point remains that legal responsibility for a claim rests with the company placing the product on the EU market.