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05.07.2022

ROICA™ partners at Première Vision

ROICA™ strengthens its presence in the apparel segment thanks to its established network of partners, who will present their latest innovations at the upcoming Première Vision.

ROICA™ partners are the “artists” and “heartists” of premium stretch in fabrics: because they have at heart all the values for which ROICA™ stands for. These partners presenting at Première Vision are:

ROICA™ strengthens its presence in the apparel segment thanks to its established network of partners, who will present their latest innovations at the upcoming Première Vision.

ROICA™ partners are the “artists” and “heartists” of premium stretch in fabrics: because they have at heart all the values for which ROICA™ stands for. These partners presenting at Première Vision are:

  • Iluna Group, whose journey into the new dimension of responsibility continues with developments in GRS (Global Recycled Standard) certified recycled yarns aimed at unprecedented effects in looks, performance and hands. Brand new for this edition of Première Vision is the inclusion of GOTS-certified organic cotton in GRS-certified galloons and allover lace containing ROICA™ EF, so as to meet market demands for natural comfort in the underwear sphere.
  • Innova Fabrics, which recently enhanced its smart offering by launching the RF (Residual Free) line, with the goal of reducing the impact of microplastics derived from the fashion industry. This is made possible by mixing two responsible ingredients, SENSIL® BioCare by Nilit and ROICA™ V550 by Asahi Kasei, which give birth to both sporty and casual fabrics.
  • Inplet, which enriched its production of smart elastic and rigid knitted fabrics with three new products: a powernet fabric in 77% polyamide RECO and 23% ROICA™ EF with good recovery; a net fabric in 55% polyamide RECO and 45% ROICA™ EF characterized by a soft hand and good elasticity; and a 79% polyamide and 21% ROICA™ V550 good power, good recovery and a soft touch.
  • Penn Textile Solutions/Penn Italia, whose highlights of the new collection are on one side fabrics developed with the use of Neride eco yarns by Nurel with ROICA™ V550, characterized by restraining lace effect, soft touch and breathable, in combination with tulle as a sustainable basic, and on the other side charmeuses with soft hand, raw cut in combination with a band fabric from the dreamshape family with reinforced gripping edge, made again in Neride eco yarns by Nurel with ROICA™ V550
  • Tessitura Colombo Antonio, which in its new A/W 23-24 collection expands its proposal of regenerated lace from the ECO-LACE line: new designs inspired by fashion trends using ROICA™ EF. Also, in its BIODEGRADABLE line it uses ROICA™ V550 for the realization of new designs. The new MICROMODAL line uses ROICA™ V550; the effect of this lace range is softness, elegance and relief effect.
Quelle:

ROICA™ by Asahi Kasei / C.L.A.S.S.

ROICA™ by Asahi Kasei held its first business summit at Triennale Milano (c) C.L.A.S.S.
14.04.2022

ROICA™ by Asahi Kasei held its first business summit at Triennale Milano

On the 25th of March ROICA™ by Asahi Kasei invited its strategic European partners to the Triennale Design Museum for the first ROICA™ Summit, with the aim of sharing its global strategy and to consolidate relationships that are key to the Asahi Kasei global vision of its fiber and business.

Among the speakers Senior Executive Manager Mr. Shinichiro Haga and its successor Mr. Takehiro Kamiyama, who will take on the new role after more than thirty years in the Asahi Kasei Corporation and more than three years at ROICA™. Together they opened the floor by explaining the ROICA™ business strategy, which is based on three main steps:

On the 25th of March ROICA™ by Asahi Kasei invited its strategic European partners to the Triennale Design Museum for the first ROICA™ Summit, with the aim of sharing its global strategy and to consolidate relationships that are key to the Asahi Kasei global vision of its fiber and business.

Among the speakers Senior Executive Manager Mr. Shinichiro Haga and its successor Mr. Takehiro Kamiyama, who will take on the new role after more than thirty years in the Asahi Kasei Corporation and more than three years at ROICA™. Together they opened the floor by explaining the ROICA™ business strategy, which is based on three main steps:

  1. Continue to speed up ROICA™ responsible innovation  
  2. Continue to speed up ROICA™ international partnerships with a strong focus on responsible innovation
  3. Continue to push a new generation of communication where its story making will align with an authentic and consumer driven storytelling based on values.

Then, Mr. Shinohe Hiroaki Chief Marketing Officer Europe, introduced the new production strategy at global level  together with  its program of partnerships, plus the marketing and communication programs for the next year and beyond in synergy with Giusy Bettoni at C.L.A.S.S.

“We are extremely pleased to be here with our European partners, thanking them for the continuous valuable cooperations that made ROICA™ so special, and sharing with them which will be our next steps in order to be leading responsible innovation. This is a very precious moment, during which we are able to talk face to face and install long-lasting relationships, with the aim of supporting the apparel industry by making premium stretch becoming a key player for wellbeing values, which are extremely precious for the contemporary consumer. And this will be part of sport, lingerie, hosiery , fashion and swimwear wardrobes thanks to the ROICA™ special new generation of premium stretch innovations” affirms Shinohe Hiroaki.

Weitere Informationen:
Asahi Kasei ROICA™ C.L.A.S.S.
Quelle:

C.L.A.S.S.

(c) SCOTT Racing Team / ROICA™ by Asahi Kasei
28.03.2022

Eco-high tech biking uniform designed for SCOTT Racing Team

For the year 2022 SCOTT Racing Team confirms its partners who kept developing and evolving its uniform in the last three years: the knitwear factory Rosti, known for its technical excellence on product and image, the premium stretch fiber ROICA™ by Asahi Kasei, internationally recognized for stretch innovation and responsibility, and Sitip, a company specializing in the production of stretch and circular fabrics that combines tradition and innovation with a choice of sustainable production. A uniform created starting from the athletes' needs to offer them the best solution in terms of style and ergonomics, high performance, easy maintenance, perfect fit and sustainability.

For the year 2022 SCOTT Racing Team confirms its partners who kept developing and evolving its uniform in the last three years: the knitwear factory Rosti, known for its technical excellence on product and image, the premium stretch fiber ROICA™ by Asahi Kasei, internationally recognized for stretch innovation and responsibility, and Sitip, a company specializing in the production of stretch and circular fabrics that combines tradition and innovation with a choice of sustainable production. A uniform created starting from the athletes' needs to offer them the best solution in terms of style and ergonomics, high performance, easy maintenance, perfect fit and sustainability.

This year, the evolution of research and development has led to the creation of new responsible shorts, made with NATIVE-THUNDERBIKE POWER fabric by Sitip in recycled polyamide and ROICA™ EF yarn by Asahi Kasei. A fabric designed for high-performance sports, particularly suitable for making cycling pants for its maximum coverage and UV protection - thanks to ECLIPSE Sun Protection technology - breathability, comfort and fit. Also the shirt has been produced with Sitip recycled fabrics - NATIVE-BICIMANIA and NATIVE-PIRATA - made with Asahi Kasei's ROICA™ EF* sustainable, stretch and certified recycled yarns. This composition, together with Sitip MICROSENSE Soft Performance technology, made the shirt breathable, offering maximum comfort on the skin.

Quelle:

C.L.A.S.S. Eco Hub / ROICA™ by Asahi Kasei

17.02.2022

ROICA™ welcomes 2022 with a brand new wardrobe

ROICA™ main objective is to focus on and respond to new generation values in fashion. Values that are key for contemporary consumers, who are the ones leading the change throughout all the supply value chain, and have received even more attention since the beginning of the pandemic. ROICA™ by Asahi Kasei team knows that value creation is the basic foundation of contemporary business. Its teams are ready to go to the next level, answering to the market demand for innovation while sharing its responsibility efforts towards the new generation of consumer.

ROICA™ main objective is to focus on and respond to new generation values in fashion. Values that are key for contemporary consumers, who are the ones leading the change throughout all the supply value chain, and have received even more attention since the beginning of the pandemic. ROICA™ by Asahi Kasei team knows that value creation is the basic foundation of contemporary business. Its teams are ready to go to the next level, answering to the market demand for innovation while sharing its responsibility efforts towards the new generation of consumer.

For this reason, the ROICA™ strategy is based on two key elements. On the one side, a strong focus on responsible innovation, able to respond to new fashion needs and desires while not harming the environment nor the society at large. On the other hand, a consolidation of partnerships along the whole supply chain through conversations and collaborations with companies sharing the ROICA™ values, in order to deliver creativity, solutions and design to all contemporary consumers. For example, in terms of fabric producers ROICA™ has been working alongside industry leaders such as Brugnoli, Candiani Denim, CIFRA, Dresdner Spitzen, Eusebio, Iluna Group, Innova Fabrics, Inter Jersey Milano, Lauma Fabrics, L/E Textile, Maglificio Ripa, M.I.T.I., Penn Italia - Penn Textile Solutions GmbH, Piave Maitex, Sitip S.p.A., Sofileta, Taubert Textil, Tessitura Colombo, TINTEX Textiles, TVB Textil-Vertrieb-Beratungs.

See attached document to read more about the current wardrobe stories.

Weitere Informationen:
ROICA™ Asahi Kasei Sustainability Covid-19
Quelle:

ROICA™ by Asahi Kasei / GB Network

17.02.2022

C.L.A.S.S. will be at Filo to highlight the role of yarns in responsible innovation

The international eco-hub will be at Filo (23-24 February) with key partners such as Bemberg™ by Asahi Kasei, ROICA™ by Asahi Kasei, Ghezzi, Circular Systems™ and SUPREME GREEN COTTON® by Varvaressos to highlight the role of yarns in responsible innovation.

C.L.A.S.S. is ready for yet another moment dedicated to share and amplify its message of responsible innovation together with its key partners. The international eco-hub has been invited to attend the Filo fair with its own space in order to spread the word on the utmost importance of injecting innovation, sustainability and change starting from the very beginning of the supply chain.

“We are extremely pleased to be here at Filo, the fair for the very first and fundamental ingredient of fashion” Says Giusy Bettoni, Founder and CEO C.L.A.S.S. “We believe this is a valuable opportunity to  share possibilities and chances to start a conscious and yet innovative fashion product by learning about the latest developments in smart yarns”.

The international eco-hub will be at Filo (23-24 February) with key partners such as Bemberg™ by Asahi Kasei, ROICA™ by Asahi Kasei, Ghezzi, Circular Systems™ and SUPREME GREEN COTTON® by Varvaressos to highlight the role of yarns in responsible innovation.

C.L.A.S.S. is ready for yet another moment dedicated to share and amplify its message of responsible innovation together with its key partners. The international eco-hub has been invited to attend the Filo fair with its own space in order to spread the word on the utmost importance of injecting innovation, sustainability and change starting from the very beginning of the supply chain.

“We are extremely pleased to be here at Filo, the fair for the very first and fundamental ingredient of fashion” Says Giusy Bettoni, Founder and CEO C.L.A.S.S. “We believe this is a valuable opportunity to  share possibilities and chances to start a conscious and yet innovative fashion product by learning about the latest developments in smart yarns”.

(c) Iluna Group
04.02.2022

Iluna Group attends Première Vision with its "Smart Lace System"

From athleisure to fashion, via underwear, from sarongs to bodysuits, through evening and bridal gowns, up to the world of denim and high fashion, Iluna's lace continues to expand its applications, confirming its versatility, performance and beauty. Trends run and pass quickly, but Iluna lace remains a certainty in all its forms, variations and colors. Since 2017 Iluna has been using only sustainable and certified ROICA™ stretch yarns from the ROICA Eco-Smart™ family, while the percentage of sustainable references has risen from 3% in 2018 to 52% in 2021.
There are four main proposals presented by Iluna Group during Première Vision ( 8-10 February 2022) :

From athleisure to fashion, via underwear, from sarongs to bodysuits, through evening and bridal gowns, up to the world of denim and high fashion, Iluna's lace continues to expand its applications, confirming its versatility, performance and beauty. Trends run and pass quickly, but Iluna lace remains a certainty in all its forms, variations and colors. Since 2017 Iluna has been using only sustainable and certified ROICA™ stretch yarns from the ROICA Eco-Smart™ family, while the percentage of sustainable references has risen from 3% in 2018 to 52% in 2021.
There are four main proposals presented by Iluna Group during Première Vision ( 8-10 February 2022) :

  • Flock in flounce or allover entirely made with recycled ingredients and equipped with endless printing possibilities, with 3D and multicolor effects that allow the inclusion in fashion, underwear and athleisure looks. All certified GRS (Global Recycled Standard).
  • Continued investment in both the Green Label and Bioline, two collections totally dedicated to innovative and responsible aesthetics. Both include lace made with the responsible 6.6 polyamide yarn Amni Soul Eco® and the degradable stretch fiber ROICA™ V550, combined with natural vegetable dyes with OEKO TEX and GOTS certifications.
  • The union of a chenille yarn blended with FSC-certified viscose and Renycle® yarn, a product obtained by recycling nylon 6, a high-value material with excellent strength, dyeing, softness and versatility, gives life to surprising new Textronic. The embossed designs with 3D effect create a cloud effect that, combined with Lurex, gives unexpected glows.
  • GRS-certified tulles printed with GREENDROP technology, the new GOTS-certified digital pigment printing system, with lower energy consumption and low water waste, thanks to an internal closed-circuit process for water recycling.
Quelle:

Iluna Group / C.L.A.S.S.

Iluna Group and Maglificio Ripa present their new collections and an innovative, strategic symbiosis for sustainable fashion © Iluna Group
SS 2023 campaign by Iluna Group and Maglificio Ripa
10.11.2021

SS 2023 campaign by Iluna Group and Maglificio Ripa

  • Iluna Group and Maglificio Ripa present their new collections and an innovative, strategic symbiosis for sustainable fashion
  • 9-11 November - Palais de Festivals, Boulevard de la Croisette, Cannes, France, Booth 28-29

Values, strategies, an imprinting for innovation and a well-defined vision and expertise in sustainable fashion. This mix is  the  wide  and  solid  common  denominator  giving  birth  to  the  collaboration  between  Iluna  Group,  leader  in  the production of smart lace, and Maglificio Ripa, internationally recognized for the production of premium and responsible jersey.

Two mature companies projected towards new formats of proactive collaboration, both established in common industries  - from underwear to beachwear  and  sportswear  -  that  have  chosen  to  create  a  symbiosis  of intents and strategies, each maintaining its own identity and independence.

  • Iluna Group and Maglificio Ripa present their new collections and an innovative, strategic symbiosis for sustainable fashion
  • 9-11 November - Palais de Festivals, Boulevard de la Croisette, Cannes, France, Booth 28-29

Values, strategies, an imprinting for innovation and a well-defined vision and expertise in sustainable fashion. This mix is  the  wide  and  solid  common  denominator  giving  birth  to  the  collaboration  between  Iluna  Group,  leader  in  the production of smart lace, and Maglificio Ripa, internationally recognized for the production of premium and responsible jersey.

Two mature companies projected towards new formats of proactive collaboration, both established in common industries  - from underwear to beachwear  and  sportswear  -  that  have  chosen  to  create  a  symbiosis  of intents and strategies, each maintaining its own identity and independence.

"We are living in a moment of strong change, from the wave of sustainability  that  is  finally  sweeping  the  fashion  world  to  new  market scenarios. And we are convinced that collaboration is the key to facing these new  challenges.  In  Maglificio  Ripa  we  saw  a  complementary  and  unique partner with whom we can reach customers, suppliers and other partners in a  more  complete  way."  comments  Furio  Annovazzi,  CEO  of  Iluna  Group. "Ours is not a union between companies, but a new model of partnership, a sort of strategic symbiosis aimed at developing together new paths that can make the both of us grow, while offering a more complete proposal to the market." adds Luca Bianco, CEO of Maglificio Ripa.

One of the first examples of this new format is the joint stand at MarediModa, a single space where visitors can discover the latest  collections  of  the  two  companies,  and  imagine  new  designs  and solutions for sustainable fashion.

Iluna Group and Maglificio Ripa also created the new campaign and photo shoot together, as well as developed a trend scenario that allowed both companies to better embrace the evolving market by sharing information, perspectives and ideas.

08.11.2021

ROICA™ by Asahi Kasei turns 50 and showed latest smart stretch fabric range at MarediModa

Showing its leadership, ROICA™ marks a milestone in the world of stretch, enhancing a contemporary wardrobe made of new generation values that are fully conveyed and visible to the end consumer. Indeed, by creating cutting-edge tools, such as the hangtags that provide, through simple and well-designed icons, clear and concise functional information showing for each application the values and performances of each single ROICA™ families: ROICA Colour Perfect ™, ROICA Resistance™, ROICA Feel Good™, ROICA Eco-Smart™, ROICA Contour™.

On top of this, in order to ASSURE that what is labelled as ROICA™ Sustainable truly reflects the brand’s new generation values, the company created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family. A big step toward complete transparency and transparent AUTHENTIC communication.
ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

Showing its leadership, ROICA™ marks a milestone in the world of stretch, enhancing a contemporary wardrobe made of new generation values that are fully conveyed and visible to the end consumer. Indeed, by creating cutting-edge tools, such as the hangtags that provide, through simple and well-designed icons, clear and concise functional information showing for each application the values and performances of each single ROICA™ families: ROICA Colour Perfect ™, ROICA Resistance™, ROICA Feel Good™, ROICA Eco-Smart™, ROICA Contour™.

On top of this, in order to ASSURE that what is labelled as ROICA™ Sustainable truly reflects the brand’s new generation values, the company created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family. A big step toward complete transparency and transparent AUTHENTIC communication.
ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

At MarediModa – the international fair dedicated to fabrics and accessories for the beachwear, underwear and athleisure sectors - ROICA ™ partners such as Eusebio, Iluna Group, Interjersey Milano, Maglificio Ripa, Penn Textile Solutions GmbH, Piave Maitex and Sofileta shared their latest fabric innovations where sustainability cutting-edge performance and design realized with ROICA™ premium stretch ingredient, were on stage.

04.11.2021

Sarah Borghi: New Green Collection with a range of sustainable tights and stockings

For its 2021 Green Collection, the Italian luxury hosiery brand Sarah Borghi presents a broadened product offer in terms of colors and categories, meeting the needs of a stylish, yet sustainable consumer. By mixing fashion, quality, innovation and research, the tights and stockings powerhouse continues its development in the journey towards a conscious future.

The evolution of the Green Collection, the sustainable hosiery collection first launched in 2020, confirms the efforts of the brand in promoting a new generation of attractive fashion and design which actively encourages and supports a responsible change in culture and smart products offer.

For its 2021 Green Collection, the Italian luxury hosiery brand Sarah Borghi presents a broadened product offer in terms of colors and categories, meeting the needs of a stylish, yet sustainable consumer. By mixing fashion, quality, innovation and research, the tights and stockings powerhouse continues its development in the journey towards a conscious future.

The evolution of the Green Collection, the sustainable hosiery collection first launched in 2020, confirms the efforts of the brand in promoting a new generation of attractive fashion and design which actively encourages and supports a responsible change in culture and smart products offer.

Lately, a decisive step has been added to the brand’s history thanks to the publication of the Integrated Report by Gizeta Calze, Sarah Borghi’s top-notch producer and first Italian company in the hosiery sector to include sustainability throughout its business model. A commitment of responsibility and transparency on a path that has been carried on for years and that, today more than ever, becomes of the utmost importance, as stated by Luca Marzocchi, CEO of Gizeta Calze. The Integrated Report provides a complete view of the business strategy, operating model and governance, which combines financial information with sustainability insights, conceived as complementary to other strategies and, indeed, essential for increasing business value.

The collection
The collection presents a range of versatile, colorful products combined with extra-luxury comfort and designed for every type of woman: from seductive tights to everyday socks, together with knee- highs, up to athleisure with leggings.
 
The responsible collection features two new generation materials. One is Amni Soul Eco®, the world’s first biodegradable in anaerobic conditions polyamide 6.6 yarn that degrades in around 5 years* after disposing of in landfill, developed by SOLVAY and produced and distributed by FULGAR. The other is ROICA™ V550 by leading fiber manufacturer Asahi Kasei, a premium sustainable stretch yarn boasting the Gold Level Material Health Certificate by Cradle-to-Cradle Product Innovation Institute** as it has been evaluated for impact on human and environmental health. Moreover, it smartly breaks down without releasing harmful substances in the environment according to Hohenstein Environment Compatibility Certification. Key elements that makes ROICA™ V550 a precious choice when it comes to Circular Economy material approach.

Quelle:

Sarah Borghi / GB Network – for ROICA™

Asahi Kasei to reshape its ROICA™ premium stretch fiber business global production strategy (c)ROICA™
ROICA™ premium stretch fiber
22.09.2021

Asahi Kasei to reshape its ROICA™ premium stretch fiber business global production strategy

  • Asahi Kasei Corporation markets premium stretch fiber under the brand of ROICA™, with superior performance features enabled by integrated production from raw material to yarn based on its advanced technology.
  • The specialized global holding operates its global ROICA™ business having production sites in Japan, Thailand, Taiwan, China, and Germany with strategic sales facilities around the world.

With deep regret, Asahi Kasei has taken the decision to restructure its production strategy in order to face the new, unexpected and critical market situation. As part of this process, the production and sales of ROICA™ at its German subsidiary, Asahi Kasei Spandex Europe GmbH in Dormagen, will be discontinued by March 31, 2022.
 

  • Asahi Kasei Corporation markets premium stretch fiber under the brand of ROICA™, with superior performance features enabled by integrated production from raw material to yarn based on its advanced technology.
  • The specialized global holding operates its global ROICA™ business having production sites in Japan, Thailand, Taiwan, China, and Germany with strategic sales facilities around the world.

With deep regret, Asahi Kasei has taken the decision to restructure its production strategy in order to face the new, unexpected and critical market situation. As part of this process, the production and sales of ROICA™ at its German subsidiary, Asahi Kasei Spandex Europe GmbH in Dormagen, will be discontinued by March 31, 2022.
 
Recognizing the paramount importance of the European market, especially when it comes to smart innovation where ROICA™ is a leader, and with the goal of continuing the excellent longtime work with valued partners, customers and supply chains, Asahi Kasei will continue to develop sales, technical and marketing services in Europe through Asahi Kasei Europe, the European regional headquarters of the Asahi Kasei Group. It will especially focus on ROICA™ added value products manufactured at its ROICA™ production sites in Asia.
 
Through this process, Asahi Kasei will reshape the efficiency and productivity of its global ROICA™ operation by keeping a strong focus on responsible innovation and sustainability in close communication, and safeguarding its business partners.
 
As a manufacturer of superior quality, highly functional and sustainable ROICA™ products, Asahi Kasei will continue its journey of responsible innovation aiming to provide solutions to the textile industry and to contemporary consumers, by enhancing production capabilities and expertise at the global sites supported by an expert, wise and efficient company.

Weitere Informationen:
ROICA™ Asahi Kasei Fibers
Quelle:

GB Network

(c) ROICA™ by Asahi Kasei
20.09.2021

Bemberg™ and ROICA™ by Asahi Kasei will showcase at Filo

ROICA™ by Asahi Kasei, specialized in sustainable premium stretch fibers, and Bemberg™, a fiber made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, have been invited to showcase at Filo, the international fair of orthogonal weaving yarns for clothing and furnishings, circular knitwear and technical textiles from the 29-30th of September.

ROICA™ will show its main innovations and four key pieces of the modern and sustainable contemporary wardrobe able to enhance the versatility of the fibers, applied to fashion, sportswear, legwear and underwear.
The brand will also be the protagonist of “The contemporary consumer: Stretch your imagination with ROICA™ by Asahi Kasei smart innovation” speech on September 30th, 11am, organized by the fair to tell its sustainable story.

ROICA™ by Asahi Kasei, specialized in sustainable premium stretch fibers, and Bemberg™, a fiber made from the smart-tech transformation of cotton linters pre-consumer materials and converted through a traceable and transparent closed loop process, have been invited to showcase at Filo, the international fair of orthogonal weaving yarns for clothing and furnishings, circular knitwear and technical textiles from the 29-30th of September.

ROICA™ will show its main innovations and four key pieces of the modern and sustainable contemporary wardrobe able to enhance the versatility of the fibers, applied to fashion, sportswear, legwear and underwear.
The brand will also be the protagonist of “The contemporary consumer: Stretch your imagination with ROICA™ by Asahi Kasei smart innovation” speech on September 30th, 11am, organized by the fair to tell its sustainable story.

Bemberg™ will be at Filo showing some selected fabric innovation, and three responsible-driven designers representing different and complementary part of contemporary consumer wardrobe: ZEROBARRACENTO, Maurizio Miri and WAXEWUL.
Bemberg™ will be also involved in two speeches – entitled “Il viaggio di Bemberg™ by Asahi Kasei verso una moda contemporanea, premium e responsabile” - organized by the fair (Sept. 29th and 30th at 4pm), where it will share its story made of creation, production and process, as well as product performance, aspects related to sustainability and circular economy approach.

Quelle:

Asahi Kasei / GB Network / C.L.A.S.S.

The first SCOTT Racing Team Sustainable Biking Uniform (c) SCOTT Sports
21.06.2021

The first SCOTT Racing Team Sustainable Biking Uniform

SCOTT Racing Team confirms for the year 2021 its historical partners for the uniform: Rosti, Sitip and ROICA™ by Asahi Kasei, thanks to which it was possible to create the first sustainable biking uniform.
A partnership born in 2019 and celebrated at Ispo 2020, which has brought together leading companies for responsible innovation: Rosti for the style and manufacturing, Sitip for technical fabrics made from GRS (Global Recycled Standard) certified recycled yarns including ROICA™ EF, the certified recycled stretch premium ingredient produced by Asahi Kasei.

 

SCOTT Racing Team confirms for the year 2021 its historical partners for the uniform: Rosti, Sitip and ROICA™ by Asahi Kasei, thanks to which it was possible to create the first sustainable biking uniform.
A partnership born in 2019 and celebrated at Ispo 2020, which has brought together leading companies for responsible innovation: Rosti for the style and manufacturing, Sitip for technical fabrics made from GRS (Global Recycled Standard) certified recycled yarns including ROICA™ EF, the certified recycled stretch premium ingredient produced by Asahi Kasei.

 

Quelle:

SCOTT Sports / GB Network

ROICA™ by Asahi Kasei turns 50 and  unveils its new visual identity (c) ROICA, Asahi Kasei Corporation
25.05.2021

ROICA™ by Asahi Kasei turns 50 and unveils its new visual identity

"ROICA™ new identity is the ultimate upgrade and milestone of the brand’s evolution path which brings together and merges performance, innovation and responsible imprint. ROICA™ strategic commitment is built on two main pillars that meet value driven consumer’s expectations: first, continuous R&D and innovation activities focusing on new contemporary stretch functionalities with the highest integration of sustainability. Second, developing synergies and partnerships with leading responsible innovators throughout the whole value chain from throwsters down to consumers, people and companies sharing the same goals", declares Shinichiro Haga, Senior Executive Manager of ROICA Division.

ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

"ROICA™ new identity is the ultimate upgrade and milestone of the brand’s evolution path which brings together and merges performance, innovation and responsible imprint. ROICA™ strategic commitment is built on two main pillars that meet value driven consumer’s expectations: first, continuous R&D and innovation activities focusing on new contemporary stretch functionalities with the highest integration of sustainability. Second, developing synergies and partnerships with leading responsible innovators throughout the whole value chain from throwsters down to consumers, people and companies sharing the same goals", declares Shinichiro Haga, Senior Executive Manager of ROICA Division.

ROICA™ identity will be activated in all its communication tools and channels, such as a renovated website and social media presence.

Balanced geometries, calibrating color and different anatomical details: the visual identity is then declined in 5 different designs, each for one of the 5 applications that can be enhanced by ROICA™ yarns: ACTIVATION for performative sportswear garments, AQUA for smooth swimwear, STYLE#FIT for casual wear and athleisure, ESSENTIALS for next to skin lingerie and underwear and LEGWEAR for stylish hosiery. A complete wardrobe.

The company also created and introduced a branding policy indicating the allowed blends for their smart yarns belonging to the unique ROICA Eco-Smart™ family for complete transparency and transparent authentic communication.

Constant investments in R&D, people and technology allowed the company to engineer agile, multi-facetted and sustainable stretch yarns which redefine the new circularity, delivering the style, support and finish, trusted to match the performance demands and ambitions of the new generation contemporary consumer.

Weitere Informationen:
ROICA™ fibres Yarns digital
Quelle:

GB Network Marketing & Communication