Aus der Branche

Scoop announced a new collaboration with the Italian Trade Agency (ICE), bringing an exclusive collective of 32 contemporary Italian designers to the upcoming July edition of the show.

Carefully curated exclusively for Scoop, the showcase will present a distinctive edit of Made in Italy fashion, accessories and lifestyle collections spanning ready-to-wear, knitwear, jewellery, handbags, footwear, umbrellas and homeware. None of the participating designers have previously exhibited at Scoop or within the UK market, making the showcase a truly exclusive opportunity for buyers to discover a new wave of contemporary Italian talent. 

The collaboration marks a significant moment for Scoop and further reinforces its position as the UK’s leading premium womenswear and lifestyle trade show, recognised internationally for its highly curated designer mix and influential buyer audience.

Selected for their strong design identities, craftsmanship and heritage, the participating designers represent the breadth and diversity of contemporary Italian creativity. The curated edit includes names such as contemporary womenswear label Feel O, luxury accessories collection Hibourama, womenswear designer Nina e Luca, jewellery label Ornella Bijoux, heritage leather goods house Ripani, iconic umbrella maker Pasotti Ombrelli and artisanal accessories designer Polina Firenze, alongside a wider collective of emerging and established Made in Italy collections. Many are family-owned businesses with generations of artisanal expertise, while several continue to manufacture their collections in-house within their own Italian factories, preserving the authenticity and quality synonymous with Made in Italy production.

Karen Radley, Founder and Creative Director of Scoop, comments: “We are absolutely delighted to welcome this exceptional collective of Italian designers to Scoop for the July edition. This collaboration will introduce a completely new dimension to the show, bringing together brands with a distinct point of view, exceptional craftsmanship and a strong sense of heritage.

“What makes this showcase particularly exciting is the authenticity behind the collections. Many of the designers are family-owned businesses with generations of manufacturing expertise and a deep commitment to Made in Italy production. Buyers visiting Scoop this season will discover collections that feel fresh, directional and entirely new to both Scoop and the UK market.”

The collaboration also reflects ICE’s continued commitment to supporting Italian excellence internationally and strengthening relationships with key global fashion markets. Giovanni Saachi  Direttore Ufficio ICE Agenzia Londra adds: “ICE is proud to partner with Scoop to present this carefully curated selection of contemporary Italian designers to the UK market. We are delighted to support both emerging and established companies as they introduce their collections to Scoop’s highly influential audience of buyers and industry professionals. The UK remains an important market for Italian fashion and lifestyle companies, and Scoop provides an ideal platform to foster new commercial opportunities and long-term international growth.”

The partnership with ICE reflects growing confidence in the UK market and recognises Scoop as the ideal platform through which to introduce a new wave of Italian design talent to British and international buyers.

Alongside the designer showcase, Scoop and ICE will host a private invitation-only event on the Tuesday morning of the show, celebrating Italian creativity, craftsmanship and contemporary design. The July edition will also feature a dedicated immersive installation created in collaboration with renowned Italian knitwear label Avant Toi, incorporating curated interiors, textiles and furnishings sourced from Milan to create a distinctive Italian design environment within the show.

Scoop takes place at Olympia National Kensington, London, from 19-21 July 2026. Scoop International is a celebration of exceptional design in the heart of London.

Scoop is recognised by designers, fashion buyers and industry experts as one of the UK’s leading fashion and lifestyle trade shows. Scoop's unique buying environment - carefully curated to reflect retail trends - sets it apart in the industry.

Launched in February 2011 by industry veteran Karen Radley, Scoop has since developed from exclusively womenswear-only to encompassing luxury homewares, beauty, and lifestyle collections.