Aus der Branche

Archroma, a global leader in specialty chemicals towards sustainable solutions, is introducing its enhanced High IQ® Lasting Color assurance program at the upcoming PERFORMANCE DAYS in Munich. With elevated performance standards, the program meets consumers’ growing demand for longer-lasting garments. Additionally, it will also be showcasing end-to-end solutions that empower brands to satisfy diverse sportswear, sports fashion, athleisure and workwear consumers while delivering both sustainability and performance.

Garments that stay looking new, wash after wash
Archroma is evolving its High IQ® performance assurance program to include its most innovative and sustainable intelligent textile effects. The updated program, which features refreshed hangtags and labels, shall help mills and brands deliver performance, protection and comfort while meeting rigorous industry standards.

As the first High IQ® program to be reintroduced, High IQ® Lasting Color incorporates Archroma’s color-retention technologies to ensure that garments stay looking new for longer—with bright shades that retain their intensity and dark shades that stay dark. Powered by specially selected AVITERA® SE and NOVACRON® dyes, High IQ® Lasting Color also supports mills and brands reduce their environmental footprint by using up to 50% less water and energy in processing.