ROICA™ at Première Vision
So far, ROICA™ has become a global success in the market reaching in the end consumer’s wardrobe. At Première Vision, the company takes place at the Smart Creation Area, the fair’s centre of sustainability. On show in Paris premium collaborations for the wardrobe of tomorrow starting from G-Star Raw smart jeans and Licia Florio’s soft sports apparel.
“A true pioneer cannot only be the first one of the leading one. It must commit to raise the bar.” Says Shinohe Hiroaki, ROICA™ Chief Marketing Officer based in Germany. “That’s why we are working to evolve and empower the smart yarns of the certified ROICA Eco-Smart™ family with additional performances.”