Duluth Trading launches WD-40 workwear collaboration

Duluth Trading has introduced a limited-edition apparel and gear collaboration with the WD-40 brand.
The partnership brings together a workwear and outdoor-apparel retailer with a well-known industrial maintenance brand.

For the apparel market, the launch is an example of merchandising that draws on a brand’s associations with practical work and repair rather than on conventional fashion licensing. The combination can address both existing workwear customers and consumers attracted by industrial-inspired clothing and accessories. 

Product-level textile composition, performance certifications and sales expectations were not independently established in the material reviewed and should not be assumed.