LFDY: First flagship store in Paris

Streetwear label Live Fast Die Young (LFDY) continues its international growth and opened its first store in France on November 15, 2025 — right in the heart of Le Marais at 33 Rue du Temple, one of Paris’ most vibrant creative hubs. Following locations in Germany, Amsterdam and London, the Paris flagship marks a major milestone for the brand and reinforces its ambition to establish a strong presence in key cities around the globe. 

The roughly 100 sqm LFDY store preserves the character of the historic building, weaving its layered past into a contemporary retail design. Exposed walls with faded murals, cast-iron columns, and the original tiled flooring set the stage for the LFDY signature aesthetic. Sleek polished steel furnishings with clean lines create a striking contrast to the quintessential Parisian charm, highlighting the brand’s distinctive design language – in cooperation with the team of architects from Dorenz + Jokisch. 

The customer areas were intentionally designed: seating zones around the checkout and fitting rooms are purposefully interrupted by a DJ booth, which will be activated regularly in the future. Design icons like the Robert Mallet-Stevens Chair No. 222 and a vintage cognac leather lounge chair near the fitting rooms — framed by heavy grey velvet curtains with rich texture — complete the space with an elevated, atmospheric touch.