Circulose partners with Marks & Spencer to accelerate Circular Fashion

Circulose has announced a partnership with Marks & Spencer (M&S), making the British retailer the first UK brand to join Circulose as a Scaling Partner. Circulose is a Swedish sustain-tech company that has developed a patented process, which enables the recycling of cellulosic textile waste, transforming it into a new material called CIRCULOSE®. Fast Company named Circulose (formerly Renewcell) one of the World’s Most Innovative Companies in 2021 and was a winner of the 2023 World Changing Ideas Awards.

By joining forces, M&S is reinforcing its commitment to sustainability and supporting Circulose’s mission to make circular materials mainstream. The brand will integrate a significant volume of CIRCULOSE® into its collections, helping drive broader adoption of next-generation circular materials across the industry.

CIRCULOSE®, made entirely from textile waste, helps fashion brands reduce their dependence on virgin fibers derived from trees, while delivering the same high quality and performance. By transforming discarded textiles into a new material, Circulose helps minimize waste, lower emissions, and ease pressure on land and forests, advancing the shift toward a global circular fashion system.

This partnership also validates Circulose’s renewed commercial strategy, centered on close, hands-on collaboration with global brands. Through its new licensing model and dedicated implementation support, Circulose supports brands to scale circular materials efficiently across the entire textile value chain, beyond capsule collections.