From the Sector

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture
 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

Gianluca Croci's priority will be to support Lectra's French customers in their transformation towards Industry 4.0
Lectra announces the appointment of Gianluca Croci as Managing Director, Lectra France. Based in Paris, Gianluca Croci reports to Fabio Canali, President, Southern Europe & North Africa.

Gianluca Croci has more than 20 years of experience in the fashion industry. He began his career in 1998 in the department store chain La Rinascente before joining the Giorgio Armani group in 2002, where he managed, from 2006 to 2015, the Belgian and French subsidiaries. Gianluca Croci later held management positions for major fashion and luxury brands, such as Roberto Cavalli and Marcolin, and was recently the Sales & Marketing Director for Technogym France, a designer of sports equipment.

Gianluca Croci will fulfil Lectra's promise to fashion companies in France: to facilitate the digitalization of their know-how in order to empower them to make a successful transition to Industry 4.0. This ambition is being realized by the 2018 launch of the revolutionary solution, Fashion On Demand by Lectra, which enables fashion companies to customize a garment or make it to measure. This end-to-end personalization offer—the first of its kind—complements a portfolio that is known to solve the pressing challenges confronting the fashion industry. The latest, Kubix Link, developed by Kubix Lab, a start-up acquired by Lectra in January 2018, is an innovative platform for managing product information.

"France is known worldwide for being a leader in fashion and technological innovation. It is a country where brands, retailers and manufacturers have already begun their transformation towards Industry 4.0. I am proud to support our customers’ pursuit of greater connectivity and collaboration in their operations, as well as in assisting them to make the shift to personalization," says Gianluca Croci.
Gianluca Croci and his teams are committed to providing their French customers with the high level of expertise and service that characterizes Lectra's value proposition.
Gianluca Croci's efforts are also tied to the dynamic activities of Lectra Southern Europe & North Africa. There are many synergies in the region’s fashion industry, ranging from the sharing of expertise between French and Italian companies to the integration into their ecosystem of the Moroccan and Tunisian subcontractors.

"Our regional organization enables us to be closer to our customers’ challenges and to provide them with the support they need to achieve their ongoing targets. Gianluca Croci will lead the French teams and contribute to the region's growth," says Fabio Canali. "His extensive experience with major Italian and French companies brings new energy to the development of Lectra France.”
Gianluca Croci is a graduate of the European Institute of Business Administration (INSEAD), Fontainebleau (France), and the Catholic University of the Sacred Heart, Milan (Italy).

Paris - On April 12th 2018, top European talents from 120 campuses will compete in the fourth edition of the Morpheus Cup to showcase their skills and highlight their most innovative projects. After Luxembourg in 2017, the event will take place in 2018 at the Palais Brongniart (Stock Exchange) in Paris and will focus on burning topics such as Digital Transformation, Creativity, Deeptech, Circular Economy, Ecommerce and much more.

Since its launch in 2015, the Morpheus Cup has been placed under the high patronage of the European Commission with the support of Commissioners Marianne Thyssen and Carlos Moedas in 2017. "The championship is a great opportunity for young people to showcase their skills and to help to bridge the gap between universities, schools and the European employment market. In the Commission, we believe that the right skills not only improve young people's life chances, but also act as a driver for our future competitiveness and growth" underlines Mrs. Thyssen.

In the last three years, the event already attracted hundreds of campus from more than 20 countries and rewarded many of them including Warshaw School of Economics, Mannheim Business School, HEC Paris, Polytechnique Nantes, universities from Oxford, Berlin, Luxembourg, Athens, and Barcelona.

New challenges for new talents

The next edition will take the competition to another level by featuring tech, business, science, marketing, creative challenges in five different rooms, suggesting meetings with employers, innovative brands and investors through 50 stands and presenting not less than 20 categories for students to submit their projects/startups ideas (Morpheus Prize). Apart from the live experiences and challenges designed by entrepreneurs or partners of the event, almost 500 research projects and startups will be showcased to win awards, the championship and up to €50,000 worth of prizes.

Art, circular economy, human capital, smart cities, mobility, FinTech, design, industry, sport, artificial intelligence, topics, regardless of the students’ profiles and education level, invite them to be creative in many different fields.

Finalists will have to pitch in front of an international jury. Past editions welcomed jury members from Google Lunar XPrize, WarnerBros, Accenture, European Investment Fund, FC Barcelona, ESA, Canal+, Novak Djokovic Foundation etc. Daimler, Forbes, Expon Capital, Davidson, Leroy-Merlin, PwC have already joined the next edition.

Registrations are already open. First partners, jury members and employers will be unveiled before Christmas season.

The Morpheus Cup’s website unveils the main characteristics of the championship and also the past editions prize-winners.