ROICA: A New Phase at Milano Unica
ROICA™ by Asahi Kasei returns to Milano Unica, entering a new phase in its evolution as a global premium stretch fiber brand.
Following the launch of its renewed global brand identity under the message “STRETCH YOUR FUTURE,” ROICA™ brings a strengthened focus on advanced stretch expertise and collaborative development, offering solutions designed to reduce environmental impact.
At the upcoming Milano Unica, ten selected European partners — Brugnoli, Eusebio, Iluna Group, Innova Fabrics, Inter Jersey Milano, Maglificio Ripa, Reda, Sitip, Tessitura Colombo Antonio and Tiba Tricot, — will present their latest collections integrating ROICA™ across a diverse range of textile applications.
Rather than standing alone, ROICA™ expresses its value through each partner’s creation — offering refined comfort, reliable stretch performance, and thoughtful material solutions that respond to the evolving needs of the apparel industry.
Iluna Group brings its distinctive vision of stretch lace to Milano Unica, where creativity, craftsmanship, and responsible material choices come to-gether to shape contemporary textile expressions. Building on its expertise in Jacquardtronic lace, the company presents a refined selection of ul-tralight developments designed to combine visual delicacy with technical performance. This season’s highlights include ultralight Jacquardtronic laces enriched with luminous LUREX™ color effects from ILUNA’s Green Label line. These creations offer a sophisticated interplay of lightness, tex-ture, and subtle brilliance, expanding the expressive potential of lace across lingerie, fashion, and ready-to-wear applications. The collection also incorporates Evo™, a bio-based polyamide yarn by Fulgar, further enhancing the material approach with innovative fiber solutions. Combined with degradable ROICA™ V550, these textiles deliver refined stretch, softness, and versatility, supporting designs that balance aesthetics with thoughtful material choices for contemporary apparel.
Asahi Kasei
