From the Sector

The summer edition of Texworld Apparel Sourcing Paris welcomed nearly 1,200 exhibitors from 26 countries. This season event was characterised by a number of new features and the dynamics remained satisfactory. Next event: February 10, 2025, in a partially renovated Paris-Le-Bourget exhibition centre for a session rich in initiatives.

The latest edition of Texworld Apparel Sourcing Paris, offered in its full version with the Avantex and Leatherworld sectors, ended on July 3 with attendance levels down on the July 2023 session. Over and above a possible "Olympic Games effect" and its consequences on transport and accommodation costs in the capital, the current economic situation is prompting the show's organizers to explore all alternatives to adapt the offer to market demand. However, these results do not seem to have had any impact on the flow of business between visitors and exhibitors, who reported a fairly positive overall climate.

The dynamic on the booths remained steady and the exchanges satisfactory, as shown by several manufacturers particularly well established on the European market. Indian shirt manufacturer Sheraton Apparel, for example, made around thirty solid contacts over 3 days, and reported several serious approaches to African distributors. The same goes for SMIT, a Turkish company specialising in Made in Turkey sourcing, which was able to see its main European customers and open up new contacts with Canadian and Brazilian buyers.

An expanded offering
At the Near Sourcing Hub, the phygital sourcing space connected by QR Code to the B2B digital platform of Messe Frankfurt France partner FourSource, inquiries to exhibiting companies remained much the same as in 2023. The visitor profile, on the other hand, focused on buyers from networks of small multi-specialist boutiques looking for an original mid-to-top-range offering. It was in response to this market demand for differentiation that the show organizers decided to extend Apparel Sourcing's range to include new categories in the fashion accessories sector, such as jewelry and bags.

High-profile initiatives
Other innovations were also on show this summer. The yarn pavilion - a first conceived in collaboration with Yarn Expo, originally a Shanghai show run by Messe Frankfurt - showcased the expertise of Chinese, Indian, Pakistani and Taiwanese companies, while at the same time highlighting upstream products and services. At Avantex, where some twenty suppliers of solutions for more sustainable fashion were grouped together, the new Designer Hub enabled designers and buyers to discover some original initiatives, such as that of stylist Jean-Luc François' association, supported by Messe Frankfurt's Texpertise network, which trains people who are far from employment, or the 3D design studio Scotomalab.

Materra wins 2024 Avantex Fashion Pitch award
The Avantex Fashion Pitch jury has awarded the 2024 prize to Materra. This British start-up, founded in 2019, designs solutions to support the cotton cultivation adapted to climate change. At the other end of the chain, it offers brands a service designed on a Cotton-As-A-Service model that encourages them to source from the producers it supports. Materra will benefit from a €2,800 stand at Avantex Paris 2025 donated by Messe Frankfurt France, plus €2,000 from Texpertise Network, the textile sector network of the Messe Frankfurt Group, and 1 year's incubation at Foundry donated by IFA Paris, official partner of the competition.

A trendy area at Leatherworld
New for 2024, the Leatherworld sector inaugurated its Leather Trend area, developed in collaboration with publisher Edizioni AF and the Arsutoria School design centre. Designed around the expertise of Italian companies specialising in the manufacture of leather shoes and bags, this inspirational space presented the autumn-winter 25-26 trends through 4 creative axis built around the expression of simplicity, nature, dynamism (sportswear collections) and finally romanticism. Leather Trend was also an opportunity to discover the new leather tanning technology developed by Ecotan, which avoids the use of metals (Chrome) and chemicals in the leather preparation stages thanks to the use of vegetable tannins.

In sync with the fair’s 30th anniversary, the sourcing platform will host around 12 fringe events for fairgoers to stay ahead of the curve, under the following segments: Design Inspiration, Business O2O, Textiles & Technologies, and Industry Empowerment. Intertextile Shanghai Home Textiles has joined forces with Danish trend agency SPOTT trends & business to present the design theme for 2025 – ‘Healing Home’ – together with eight trend directions set to captivate the home textiles market. Set to be a hotspot for in vogue sourcing and industry exchange, the show will take place at the National Exhibition and Convention Center (Shanghai) from 14 – 16 August 2024.

To help home textile industry players set the tone and direction for the upcoming business season, the fair will present Trends 2025 along with leading trend agency SPOTT trends & business, to illustrate the ‘Healing Home– Spaces for Thriving Living’ theme that marks the path ahead for the evolving sector. This concept conveys the idea of a home that promotes a remedial, prosperous lifestyle, improving peoples’ general health and well-being, with several key factors contributing to the overarching theme:

• Eight key directions: Age-Old Crafts, Nature-Tech Synergies, Regenerative Possibilities, Wellbeing Spaces, Colourful Gatherings, Bio-Engineered Innovations, Transitional Practices, and Circular Systems.
• Five key colours: deep burgundy, warm terracotta, light creamy shade, saturated nostalgic green, and vaporous blue.

The founder of SPOTT trends & business, Ms Anja Bisgaard Gaede, will be onsite to share insights related to these new design trends. Fairgoers are invited to join her interactive trend tour, and physically experience the concepts steering the industry's future.

With the intention of sparking further design inspiration for industry players, an expert panel discussion of Chinese interior architects and designers, InterDesign Forum, will be held on the afternoon of Day 1. Focusing on design trend topics related to sustainability, Mr Shen Lei, Founder and Design Director of Interior Architects Design and the Chinese representative of the Intertextile International Lifestyle Trend Committee, will lead the discussion. Adding an international perspective, Ms Anja Bisgaard Gaede will join them for the accompanying round table talk.

In addition to serving as a gateway for efficient sourcing, the show will inspire fairgoers through its fringe programme, with various formats and topics unpacking current talking points.

Highlighted sessions include:    

• Round table discussion: Bridging Borders: A Designer x Producer Talk on Sustainability – a dialogue between designers and manufacturers, exploring how to collaboratively overcome sustainability challenges and reconcile the demands of both sides, from both Eastern and Western perspectives.
• Econogy Talks: selected exhibitors, including 3M, Advansa and many more, as well as a representative from Indorama will showcase their innovative green products, giving attendees in-person insights into some of the market’s latest sustainable developments in the Sustainable Fibre Forum. Additionally, a Messe Frankfurt representative will explain the Texpertise Econogy concept, the combination of economy and ecology that represents the sustainability activities in the company’s Texpertise Network. The discussion will show how crucial sustainability is for the economic success of a business today, and indicate how fairgoers can benefit from such an approach.

Beyond the subject of a greener textile industry, other topics will be explored at various events. With more to be announced in the coming weeks, the following seminars hosted by international experts will provide the latest trends and market updates:

• Bridging Worlds: Design Strategies for Success in Middle Eastern Markets: Ms Esra Lemmens (Day 1)
• How Psychology Impacts the Way We Design Spaces: Ms Pallavi Dean (Day 1)

Moreover, the 10th Home Textiles and Furniture Industry Ecological Integration Forum will bring together home textile and furniture brands to explore cross-industry collaboration and provide one-stop home solutions. The 30th China Home Textiles Design Festival & Designer Recommended Brand Awards will showcase the latest trends and achievements in home design, allowing participating brands to gain recognition from designers. Meanwhile, the 7th China International Fibre Art Exhibition will invite influential artists from home and abroad to present diverse contemporary fibre artworks; and the China Intangible Cultural Heritage of Textile Exhibition will showcase some remarkable displays.  

The start to the premiere of the CHINA WAVE pavilion at Pitti Uomo 106: the first stop of the "2024 China National Garment Association Overseas Programme" was a complete success for the participating designer labels from China. The Chinese brands impressed the international fashion world with their exclusive and extraordinary collections at the Costruzioni Lorenesi in the Fortezza da Basso in Florence. The famous fashion journalist, Suzy Menkes, was also impressed by the creations.

The styles and current looks from from VALLEYOUTH, KB HONG BY K-BOXING, RAXXY, JDV, FENGGY, BLACKHEAD, KEYONE BY HATTERSHUB, TYPETAIL impressed buyers, fashionistas and media representatives alike with their design expertise, creativity and product quality. The combination of contemporary styles with traditional Chinese elements, as seen in the collections of KB HONG by BY K-BOXING, JDV and VALLEYOUTH, among others, attracted international audience from Italy, Germany, France, Great Britain, Spain, Saudi Arabia, the United Arab Emirates, the USA, Mexico, Canada, Australia and many more.

Among those welcomed to the pavilion was Suzy Menkes, who emphasised the combination of tradition and modernity in collections such as those from KB HONG by BY K-BOXING and VALLEYOUTH in the CHINA WAVE pavilion. VALLEYOUTH's new collection was presented by fashion photographer Acielle from style du monde at Vogue World, while fashion blogger Augusto Ferretti commented on the brands' designs as "artistic sculptures". The appearance of the famous Chinese actor and singer AYUNGA as a testimonial for the new KB HONG by BY K-BOXING collection at Pitti Uomo attracted particular attention.

Further stops of the "2024 China National Garment Association Overseas Programme" are Who's Next in Paris and TheOne Milano in Milan in September.

The next CHINA WAVE presentation at Pitti Uomo is planned for January 2025.

After navigating the challenges of 2023, Vietnam's textile and garment exports have been gradually recovering. Additionally, foreign direct investment (FDI) into Vietnam during the first five months of this year reached USD 11 billion, a 2% year-on-year increase, according to the Foreign Investment Agency under the Ministry of Planning and Investment (MPI). To cater to Vietnam’s renewed business opportunities, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will return from 26 – 28 February 2025 at the Saigon Exhibition and Convention Center (SECC).

The fair’s inaugural edition attracted 409 exhibitors and 17,262 visits from 17 and 55 countries and regions respectively. Building on this solid foundation, VIATT 2025 will continue to showcase the latest industry trends, and expand its focus on various pertinent areas. This will include the fair’s new Econogy Hub, a dedicated zone to advance the topic of sustainability in the textile industry, and to relate it closely to the demands of economic and social change. Together with the evolving environmental landscape, the fair will also help industry players adapt to the rapid adoption of new technology in the business world with the debut of the Innovation & Digital Solutions Zone. This zone will allow exhibitors to unveil the latest technology and solutions such as AI design, digital manufacturing, big data analytics, and more.

Concurrently, VIATT 2025 will continue to present a diverse range of exhibitors across the apparel, home textile and technical textile sectors, with positive feedback received from many quarters at the fair’s inaugural edition.

Apparel Fabrics & Fashion
In the first four months of 2024, textile and garment exports grew 6.3% year-on-year to over USD 10 billion. The US remains Vietnam’s top export market, followed by the EU, South Korea, China, and Japan. To meet this demand, Vietnam's textile industry continues to import a significant amount of raw materials. At VIATT 2024, yarns, fibres and fabrics for casualwear, sportswear and uniforms, as well as garment accessories, were in high demand.

Home & Contract Textiles
Vietnam’s home textile market is projected to undergo a steady CAGR of 2.4% from 2024 – 2032, driven by the rising need for modern and stylish home textiles, e-commerce expansion, and favourable government initiatives. At the fair’s previous edition, product groups included bedding, loungewear and bathroom textiles, curtains and curtain fabrics, upholstery and sofa fabrics, and home textile accessories.

At VIATT 2025, exhibitors can additionally present their latest offerings in the Home Textiles Display Zone or at dedicated product presentations, to maximise their visibility to potential buyers.

Technical Textiles & Technologies
Across the textile industry, investors are now focusing on optimising production capacity, streamlining supply chains, and enhancing product quality to maintain competitiveness in both domestic and international markets. With the new Innovation & Digital Solutions Zone to supplement the textile technology category, VIATT 2025 is set to play host to providers of textile and nonwoven machinery, CAD/CAM, CMT, and technology for embroidery, knitting, sewing, printing, and more. Exhibitors can draw more attention to their latest solutions by participating in the fair's new innovation showcase area.

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE), covering the entire textile industry value chain. The second edition will be held from 26 – 28 February 2025.

Mayer & Cie. presented an overview of its current portfolio in the circular knitting sector at the ITM in Istanbul. Two machine types – the SF4 3.2 III and the Relanit 3.2 HS II – and various smart solutions that make circular knitting more efficient were on display. knithawk, a tool for the optical detection of knitting defects, met with interest among the visitors. The same was true for knitlink, Mayer & Cie's hub for digital solutions. Spare parts packages and conversion kits are also in demand for the long-term value retention of Mayer & Cie. machines.

Relanit 3.2 HS II
The Relanit 3.2 HS mechanical single jersey machine offers high productivity, especially in the context of elastic plating. It processes a wide range of yarns and qualities reliably. It is suitable for processing recycled yarns. Their energy consumption is up to a third lower than that of a circular knitting machine with conventional technology.

In Istanbul, Mayer & Cie. presented an updated version of its flagship, the Relanit 3.2 HS II. The new open-width take down is the single component that attracted the most interest. It ensures a uniform pull-off tension of the knitted fabric over its entire circumference. The knitted hose is only opened below the take-down rollers. Furthermore, the take-dwon is equipped with two drives: one for tensioning, one for rewinding. Both can be controlled separately.

Another innovation of the Relanit 3.2 HS is aimed at reducing downtimes: The needle with predetermined breaking point, which was developed together with Groz-Beckert, prevents it from breaking uncontrollably and, in the worst case, breaking needle butt. The new spring sinker is also a joint development with Groz-Beckert. This makes the Relanit 3.2 HS II run more smoothly, produce less noise as well as with less wear and tear.

SF4-3.2 III for lightweight three-tread fleece knitted fabrics
With its SF4-3.2 III, Mayer & Cie. is addressing a trend in the clothing industry that is reflected beyond Turkey: lightweight, elastic three-thread knitted fabrics in both pure cotton and blends.

New Control 5.0 machine control system
Both ITM machine exhibits were on display with the new Control 5.0 machine control system. Control 5.0 is a prerequisite for using knitlink, the hub for Mayer & Cie's digital applications. In this function, the machine control system attracted interest from various large customers.

In the standard SmartControl version, as shown in Istanbul, a so-called Smart Knob is attached to each machine foot. From there, all the functions that the machine operator needs for his work are available. More in-depth settings, such as those made by the knitting manager, are only possible from a mobile device. Any number of Mayer & Cie. machines can be operated from this at the same time.

knithawk
knithawk, a tool for optical defect detection, inspects the knitted fabric as it is produced. It sits in the single jersey machine directly at the knitting point. If knithawk detects a serious or recurring error, the machine is stopped. The tool also creates an error log.

Machine-specific upgrade and conversion kits
With its upgrade kits, Mayer & Cie. brings technological innovations to existing machines. These range from machine-specific upgrades, such as the Performance Kit for existing Relanit 3.2 models to the Senso Blue RS lubrication system.

In addition to the upgrade kits, Mayer & Cie. offers conversion kits for popular machine types. Two are currently available: for the MV4 3.2 II/MBF 3.2 and the S4-3.2 II/ SF4-3.2 III.

drupa 2024 in Düsseldorf drew to a successful close on 7 June after eleven days. 1,643 exhibitors from 52 nations presented a showcase of innovations in the Düsseldorf exhibition halls and thrilled the trade visitors with performances. The international share of the visitors was 80%, with attendees coming from 174 countries. After Europe, Asia was the most strongly represented region with 22%, followed by America with 12%.  Asia as well as Latin America and the MENA region are markets with great growth potential, which was reflected in the significant increase in exhibitors' presence and order books.

Exhibitors praised the high level of decision-making competence of visitors. They, in turn, gave top marks to the range of products and services on offer in the 18 exhibition halls. Around 96% of all visitors confirmed that they had fully achieved the objectives associated with their visit. At over 50%, most of them came from the printing industry, followed by the packaging industry, whose share has increased significantly and which was the focus of many exhibitors as a growth driver. In total, 170,000 trade visitors attended drupa 2024.

Digitalisation
Automation took centre stage at this year’s drupa, with a strong focus on AI and smart workflows, including software solutions. It became clear that digital and analogue technologies ideally complement and benefit from each other. Traditional industry leaders presented a wide range of digital solutions, while digital pioneers integrated conventional components into their offerings. Robotics played an important role in the exhibition halls and illustrated the path towards the smart factory.

Transformation and growth
drupa made it clear that the industry has great potential for the future, even against the backdrop of many challenges, and that the prospects are promising. In the last financial year, the global printing industry achieved a turnover of around EUR 840 billion (source: Smithers) and continues to develop at varying pace worldwide.
Many new strategic alliances concluded at the trade fair reflected the opportunities that are only possible in such a concentrated form at drupa.

Sustainable technologies
Technology is the key to achieving sustainability goals - exhibitors at drupa illustrated this with numerous practice-orientated developments and concrete solutions. Top priority is given to resource efficiency and the path to a functioning circular economy. In addition, Touchpoint Sustainability from the VDMA, the German Machinery and Equipment Manufacturers’ Association, showcased current state of the art innovations, presented best-practice use cases and gave a far-reaching outlook into the future of a sustainable printing industry.

Knowledge transfer
The supporting programme with its five special forums drupa cube, drupa next age (dna) and the Touchpoints Packaging, Textile and Sustainability was well received. In times of constant change and the resulting new business models, they ensured an intensive transfer of knowledge and provided important guidance. Guided tours on various key topics rounded off the trade fair experience.

The next drupa will be held in 2028.

Mahlo will be showcasing its comprehensive portfolio of solutions with its partner Masters Limited at the upcoming ITM trade show, scheduled from 4th to 8th June in Istanbul.

The Turkish textile industry continues to experience growth and innovation, making events like ITM crucial for industry players to connect and explore advancements. Fabric distortion remains a common challenge in textile production, impacting product quality and efficiency. Additionally, sustainability and resource optimization are increasingly vital considerations for manufacturers aiming to maintain profitability.

Mahlo offers a range of solutions tailored to different textile structures, from heavy carpets to delicate fabrics. The company's products encompass everything from distortion detection sensors to fully automated straightening systems, customizable to individual production requirements. Moreover, Mahlo's latest generation of straighteners, sensors, and control loops are equipped for Industry 4.0 integration, enabling remote access and real-time monitoring for enhanced efficiency and productivity.
As the textile industry continues to evolve, Mahlo remains at the forefront, providing innovative solutions to meet the changing demands of modern production.

The countdown has started for HIGHTEX 2024 International Technical Textiles and Nonwovens Exhibition, Turkey's first and only exhibition in this field. HIGHTEX 2024, which will be held between 4-8 June 2024 at Tüyap Fair and Congress Center (Istanbul), will host nonwoven products, raw materials used in production and the latest technologies in the field of technical textiles.

Technical textiles and nonwovens will be integrated into more industries and living spaces in the future. HIGHTEX 2024 Exhibition wants to be an important platform for those who are going to accelerate this integration process and shape the future of the industry. A wide range of products will be exhibited - from medical textiles produced with advanced technology to high-performance materials used in the aviation and automotive industry, from hygiene products to innovative solutions developed for the agriculture and food industry. Especially the products to be presented in innovative areas such as smart textiles and geotextiles will be among the most remarkable elements. Thanks to the B2B meetings organised at the exhibition, companies can establish new and permanent commercial connections.

From 20 to 22 July 2024, Innatex will once again host international green fashion labels presenting their collections for Spring/Summer 2025 at Messecenter Hofheim Rhein-Main near Frankfurt. The motto of the upcoming trade fair, ‘BLOOM’, emphasises the confidence in more sustainable solutions despite challenges in the green fashion industry.

The organiser is seeing an increase in enquiries from first-time exhibitors and design dicoveries who work with remnants or waste from the textile and other sectors. The summer fair aims to emphasise this form of circularity.

In keeping with this, three of the five Design Discoveries selected so far are located in the area of textile waste reduction. Tentation uses discarded tents to create modern, mostly outdoor-compatible pieces. While Halt.clothing stands for an innovative upcycling concept, the underwear label Avonté works with deadstocks. Softclox with flexible soles and the very feminine women's fashion Verlinne from Romania enrich the special area.

The trade fair is responding to feedback from buyers and, in cooperation with the Hesse Retail Association, is offering a special expert panel on the last day of the event to provide effective sales strategies. Innovative sustainable space concepts have been developed in collaboration with the Akademie Mode & Design AMD Wiesbaden. The students of the Interior Design degree programme use old materials from the INNATEX trade fair construction.

The Italian Trade Agency (ITA) decided to participate in the ITM 2024 Exhibition this year with the Italian pavilion.

ITM 2024 International Textile Machinery Exhibition is preparing to host textile technology leaders in Istanbul on June 4-8, 2024. ITM 2024, which will be organized this year with the motto 'Discover the Future', will offer opportunities to discover the latest innovations in the sector, establish new business contacts and shape the textile world of the future together. The products to be exhibited at ITM 2024 Exhibition, which will bring together nearly 1300 domestic and foreign companies, will meet with thousands of buyers and visitors.

The Italian Trade Agency (ITA) is the governmental agency that supports the business development of Italian companies abroad and encourages the attraction of foreign investments to the country. ITA has decided to participate in the ITM 2024, which will be held at Tüyap Fair and Congress Center, as a pavilion. With this decision, ITA aims to further strengthen its presence in the sector and in Turkey.