From the Sector

The collaboration between Tonello and denim designer Piero Turk gave birth to a sustainable denim collection, result of a combination of the latest responsible technologies, and created with the most eco-friendly fabrics selected by The Kingpins Show.

“When it comes to working on new developments, we always start from new ideas and the constant research that starts from a concept that becomes reality, by increasingly raising the bar of sustainability,” said Alice Tonello, R&D and Marketing Director of Tonello.

18 exclusive and contemporary denim pieces, result of the premium experience of Piero Turk, and Tonello with its new brand-new finishing process: The Laundry (R )Evolution.

This is a radically new conception thought to simplify and optimize the entire garment finishing process.

It involves only 2 technologies in the entire finishing cycle, reducing waste and optimizing resources: LaserBlaze, and The All-in-One-System. Finally we use Metro, our software that processes real data, in real time to check all laundry consumption, optimizing processing times and improving performance.

The All-in-One System performs all washing operations by integrating 4 sustainable technologies into a single machine: ECOfree 2, which uses ozone in both the water and air; NoStone® for authentic and pumice-free stone-wash effects; UP, for washing processes with at least 50% less water; Core, a nebulizing system improving performance and reducing water consumption.

As a result of The Laundry (R )Evolution, Tonello developed two innovative and patent-pending processes: OBleach and Wake.

OBleach is the new Tonello process, which, by using only ozone, “returns to the future” with an authentic, sustainable and cool Bleach. Without chemicals.
This is possible thanks to a combination of the technologies part of our All-In-One System.
In short, the real Bleach without Bleach has finally arrived. And this in the year of the total ban of permanganate too.

Wake is the first totally natural dyeing system that uses only plants and biodegradable vegetable waste like flowers, berries and roots, without harmful chemicals additives.

The capsule collection will be displayed at KINGPINS24 on October 27th during the seminar held by Alice Tonello and Piero Turk.

• Efficient heat supply of the future reduces environmentally harmful CO₂

The heating sector offers a variety of options for the energy turnaround. One of them is district heating. This is an efficient energy source that makes an important contribution to sustainability and climate protection, especially when used within heat and energy-intensive companies. The CHT Group for speciality chemicals has opted to utilise the district heating supplied by the Tübingen public utilities (swt) at its headquarters in Tübingen - and thus reduce CO2 and the use of fossil fuels. This also resulted in the district heating network of the municipal utilities being extended by an additional half kilometre.

Until recently, heating, hot water and various process steam applications within the CHT site in Bismarckstrasse, Tubingen were fed from a central steam generation plant fired by heating oil. Now three of four company buildings are connected to the swt district heating network and the process steam applications have been decentralised. The fourth building has already been equipped with a modern CHP system for many years. In the future, this building will be prepared for district heating. The conversion to district heating supply will be made as soon as the CHP plant has reached the end of its operating life. In order to connect the CHT headquarters to the district heating, the municipal utilities have extended their supply network by around 570 metres during a four-month construction period. The heat now flows through newly installed transfer stations where it is measured, regulated, transferred and finally fed into the buildings' heating circuits.

Dr. Bernhard Hettich, Chief Technical Officer of CHT Germany GmbH: "As a company CHT focuses on worldwide sustainability. This not only includes products but also the sustainable use of resources at the individual locations. At our headquarters in Tübingen, our efforts are directed towards reducing energy consumption and optimising it with regard to renewable energies. With this investment we will continue to reduce CO2 emissions and the consumption of fossil fuels for the energy we consume. As a Tübingen company, we are therefore pleased to be connected to the local district heating network and to be able to use its advantages for the benefit of our sustainability strategy".

High heat demand offers great savings potential
CHT's heat requirements are high as the three buildings already connected require around 1.3 million kilowatt hours of heat per year. With the fourth building included, the heat requirement is even 1.6 million kilowatt hours. With the conversion to district heating CHT saves about 152 tons of CO2 per year. An investment in the district heating connection is therefore an investment in the future, both from an ecological and economic point of view. CHT has invested 180,000 Euro in the district heating connection.

Please read the attached document for more information

On Thursday, September 24, the Lenzing Group, a leading manufacturer of wood-based cellulose specialty fibers, and Hof University opened a new Nonwoven Development Center (VEZ). As a strategic partner, Lenzing has access to a state-of-the-art development line at the campus in Münchberg with immediate effect. This offers new opportunities for sustainable fiber and nonwoven innovations for a wide range of applications including hygiene, body care and medical.

In line with the sCore TEN corporate strategy, the Lenzing Group is focusing on sustainable innovations, which are agreed in an optimum manner to the needs of the value chain. „We offer our customers and partners a decisive competitive advantage: agility. The pilot plant in the VEZ allows the resource-efficient development of fiber and nonwoven innovations on a small scale”, Jürgen Eizinger, Vice President Business Unit Nonwovens at Lenzing, explains.

The VEZ was completed according to schedule in September 2020, after Lenzing and the University of Hof signed a cooperation agreement for its use in 2019. The timing is perfect. Developments at political level, such as the directive (EU) 2019/904 of the European Parliament and of the Council of 5 June 2019 on the reduction of the impact of certain plastic products on the environment, increase demand for responsibly manufactured nonwovens. The so-called Single-Use Plastics Directive aims at building awareness and greater transparency with regard to wet wipes and feminine hygiene products.

With its VEOCEL™ branded wood-based cellulose fibers, Lenzing has been laying the foundation for many years for sustainable nonwoven applications and will test and develop innovative ideas using the new possibilities offered by the VEZ. „We are noticing increasing interest in sustainable concepts from biodegradable cellulose fibers“, Jürgen Eizinger sums up the market development of the last months and adds: „We are aware that the fibers used have an enormous influence on the final product. For this reason our commitment goes beyond fiber production.“

With the spunlace pilot plant at the VEZ, Lenzing will support customers and partners more intensively in the development of new nonwoven applications and at the same time promote cooperation in the field of marketing. In the previous year, the company already established new certification standards for the VEOCEL™ brand. Since then certified manufacturers can only use the VEOCEL™ logo with blends of biodegradable cellulose fibers. With this measure, the VEOCEL™ brand allows consumers to make a more conscious product selection.

With its #ItsInOurHands environmental initiative, the VEOCEL™ brand also actively contributes to creating awareness. More detailed information can be obtained on itsinourhands.com.

Rester Oy, which is developing the plant in Paimio, recycles companies' end-of-life textiles, and Lounais-Suomen Jätehuolto Oy (LSJH), which will hire a production area at the same facility, processes households' end-of-life textiles. The plant will process 12,000 tonnes of end-of-life textiles every year, which represents about 10% of Finland’s textile waste.

The textile industry’s end-of-life textile problem is intolerable. Natural resources are increasingly used to manufacture products, but these materials are lost at the end of their life cycle. About 100 million kilograms of textile waste are generated annually in Finland alone. Reusing this material could reduce the textile industry’s carbon footprint and significantly reduce the use of natural resources.

Rester Oy and LSJH will drive the textile sector towards a circular economy and begin processing textile waste as an industrial raw material. The Nordic countries’ first industrial end-of-textile refinement plant will open in Paimio in 2021. The 3,000-square-metre plant is being developed by Rester Oy, which recycles companies' end-of-life textiles and industrial waste materials. LSJH, which processes households’ end-of-life textiles on its production line, will hire part of the plant.

Outi Luukko, Rester Oy’s board chair, says, “The processing plant will begin a new era of textile circular economy in Finland. As industry pioneers, we are launching a system change in Scandinavia. The transition of the textile industry from a linear model to a circular economy is essential, as virgin materials cannot sustain the current structure of the textile industry. And why should it, when there is so much recyclable material available?”

From the perspective of Rester Oy’s main owner, work clothing supplier Touchpoint, the circular economy plant not only represents resource efficiency, but is also necessary from the perspective of the entire life cycle of a responsible work clothing collection.

Luukko adds, “Finding a local solution to a global problem is a huge leap in the right direction and raises Finland's profile as a pioneer of circular economy."

The future plant will be able to process 12,000 tonnes of end-of-life textiles annually, which represents about 10% of Finland’s textile waste. Both production lines produce recycled fibre, which can be used for various industrial applications, including yarn and fabric, insulating materials for construction and shipping industries, acoustic panels, composites, non-woven and filter materials, and other technical textiles, such as geo-textiles.

LSJH is piloting a full-scale refinement plant

LSJH has launched a pilot production line for processing households' end-of-life textiles. Unfortunately, consumers' end-of-life textiles are heterogeneous, making them a challenging raw material for further processing. Before processing, the textiles are sorted by material into various fibre classes using optical identification technology developed by LSJH and its partners. This ensures the quality of the raw material and the resulting fibre products.

Jukka Heikkilä, managing director for Lounais-Suomen Jätehuolto, explains: “On the basis of the experiences gathered from the pilot project, Lounais-Suomen Jätehuolto is preparing a full-scale refinement plant in the Turku region. As soon as 2023, the plant will process Finnish households' end-of-life textiles. The project involves all waste treatment plants owned by Finnish municipalities.”

Paimio has ambitious goals for circular economy companies

Rester’s initiative aims to create a circular economy cluster in Paimio that combines the processing and reuse of end-of-life textile fibres. Paimion Kehitys Oy, which is owned by the City of Paimio and the local association of enterprises, supports the development of circular economy companies in Paimio.

Mika Ingi, managing director for Paimion Kehitys Oy, says, “We want to step out of our traditional municipal role and create significant added value for everyone taking part. That is why we are involved in the development of a new modern service model based on ecosystem thinking. We are piloting the textile cluster, followed in the coming years by clusters focusing on plastic, construction, and energy. The aim of our service is to support and help develop new profitable business by bringing circular economy companies and their potential customers to innovate together."

The foundation stone of the processing plant was laid today (18 August 2020). The processing plant will begin operations in February 2021.

Following the successful commissioning of two new Monforts Montex wide-width stenter lines and additional environmental management equipment at its plant in Germany, GtA – Society for Textile Equipment GmbH – is aiming to be the first textile finishing company to become entirely CO2-neutral in the manufacture of all of its products by 2025.

GtA is a partner company to Germany’s large-format digital printing fabric leader, Georg and Otto Friedrich GmbH, which has has this year been able to considerably expand its portfolio due to the new Monforts lines.

Headquartered in Gross-Zimmern, close to Frankfurt, Georg and Otto Friedrich GmbH and its partners in Germany have an annual production of 37 million square metres of warp knits for a range of end-use applications, including garments, automotive interiors and technical textiles, but increasingly with a concentration on digital printing substrates.

Fault-free textiles

A new standard in pure white, 100% clean and fault-free textile substrates has been demanded by this market in recent years due to the rapid growth in digitally-printed banners and billboards – often referred to as ‘soft signage’.

The substrates of choice for digital printing are 100% polyester warp knits which are resilient and allow excellent take-up of inks, and vibrant colours and clear and precise images to be achieved with digital printing techniques. The knitted construction also has the advantage of elasticity, which is a plus in terms of flexibility for installers.

Critically, the warp knitted fabrics have extremely smooth surfaces which is becoming increasingly important due to the general move away from PVC coatings which were the standard in the past.

It was to finish these fabrics for Georg and Otto Friedrich GmbH as well as providing such services for many other customers, that the GtA plant in Neresheim, Baden-Württemberg, was established in 2015.

The purpose-built plant on a greenfield site was initially equipped with a fully-automated, 72 metre long Monforts installation comprising a washing machine integrated with a 3.6 metre wide, seven-chamber Montex stenter. The line quickly went from single to double shift production and then to 24/7 operation  to meet demand.

Expanded widths

Building on the success of this installation, GtA has now installed two more Montex stenter lines – both in expanded working widths of 5.6 metres and purpose-built at Montex GmbH in Austria.

A six-chamber Montex unit is combined with a washing machine to guarantee the purity of the substrates, while a five-chamber line is integrated with a wide-width coating machine. This new coating capability at GtA has led to a number of new additions to the Georg and Otto Friedrich DecoTex range for digital printing, including wide width fabrics with flame retardant, antimicrobial and non-slip finishes.

The new Montex stenter lines benefit from all of the latest innovations from Monforts, including the Smart Sensor system for the optimised maintenance planning of key mechanical wear components on the stenters. A comprehensive overview of the condition of all parts at any time is now available for operators within the highly intuitive Qualitex visualization software.

With Qualitex, all article-specific settings can be stored and the formulations for thousands of treatment processes called up again at any time. Individual operators can also personalise their dashboards with the most important machine functions and process parameters.

Environmental commitment

GtA is run by a seasoned team of textile professionals led by Managing Director Andreas Niess.

“We have received excellent service from Monforts from the outset and we were happy to place the order for these two new lines as part of our ongoing cooperation,” he says. “With all of the latest Monforts advances in technology we are fully in control of all production and quality parameters with these lines, as part of our significant commitment to innovative environmental technology.”

The GtA plant, which operates in near-cleanroom conditions, has also been equipped with proprietary technology to fully exploit the Monforts air-to-air heat recovery systems that are now standard with Montex stenters.

“Around 30 per cent of our investment volume at the site goes to energy-saving measures and we are sure that this commitment is worthwhile,” Mr Niess says. “As an example, our integrated heat recovery system fully exploits the waste heat from the process exhaust air and the burner exhaust gases of the Monforts stenters, allowing us to achieve an exhaust air temperature of  between 30 to 34°C, compared to what would conventionally be between 140 to 160°C. Another focus has been on exhaust air purification technology and here too, the latest technology has been installed with integrated heat recovery elements.”

This, he adds, saves 52% of the energy that would normally be used – equating to 5,800,000 KwH per year. The necessary audits for energy-efficient companies are also carried out annually.

In addition, GtA has purpose-designed the automatic chemical mixing and dosing systems that feed the padders for the key treatments that are carried out on the fabrics through the stenters.

The company is going further, however, in its pursuit of clean production and raw materials.

"We want to be an asset and not a burden on our immediate environment and therefore do not use any additives containing solvents," Mr Niess says. “We were the first to use fully halogen-free flame retardant chemistry, and we use bio-based, finely ground alumina products for the washing process instead of surfactants. PES polyester yarns made from recycled material are also increasingly used and the latest additions to our raw materials portfolio, the RC-Ocean products, are made from recycled sea plastic.

“We are now planning a combined heat and power plant for the production of electrical energy and heat and we will also build a photovoltaic system that converts solar radiation into electrical energy. GtA wants to be the first textile finishing company to be CO2-neutral in the manufacture of all of its products by 2025. The complete heat supply and heating for the 13,000 square metre production hall, as well as the office building and the hot water supply for the domestic water, is already energy-neutral. We are convinced that this commitment will pay off in the long term and our positive business development proves that sustainability and business profitability are perfectly compatible.”

In addition to the products for Georg and Otto Friedrich GmbH, GtA  offers its manufacturing capacities for other customers as a contract service.

All products are manufactured in accordance with Öko-Tex Standard 100, product class 1 and the company is also involved in the research and development of new sustainable manufacturing processes, in cooperation with many regional universities and funding project partners.

• Launched by SCOTT Sports Racing Team with Sitip, Rosti and ROICA™ by Asahi Kasei

The collection was designed starting from the needs of the athletes with the aim to offer them the best solution in terms of style and ergonomics, high performance, easy maintenance and perfect fit being also sustainable.

Ispo 2020 saw the celebration of the partnership started last year between Scott Racing Team, Rosti, Sitip and ROICA™ by Asahi Kasei for the supply of the team riders’ uniforms. Rosti worked on style and packaging, Sitip on technical fabrics ‘BE-HOT - Heat Generating fabrics’, while ROICA™ provided its premium stretch ingredient. The collaboration carries an interesting news: uniforms are not just highly performing but also, and above all, sustainable.

Sitip created the Native fabric entirely made with recycled yarns and featuring the premium high performing  ROICA™ EF elastomer. The yarn is certified GRS - Global Recycled Standard certification (and also provides special dyeability) with Rosti’s design and high care garment manufacturing.

The main rider of Scott Racing Team Italy, the young and award-winning champion Juri Ragnoli, the “end user” of the uniforms, explaines the requirements that garments should possess in order to meet the sporting challenges that await athletes: breathability, comfort on the skin, performance, durability of the shape and maintenance of the characteristics throughout the course of use of the garment. When asked about the arrival of a new sustainable uniform, the champion said that “it’s right and important to take this direction, which perfectly meets the team’s values, as love for nature and respect for the environment. It will be nice to wear something that follows exactly what you believe in”.

• Diana, Giusy, Simona and Marina. The call to action of the fashion world was born from four women engaged in the field of sustainability. On the occasion of Fashion Revolution Week, we tell you their story and the results achieved

A task force of Italian textile companies active in our area supported the first call to action launched at the fashion world by four women who have always been involved in the field of sustainability. The appeal launched on March 19th by the green journalist Diana de Marsanich, Giusy Bettoni, founder and CEO of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy)the eco multi-platform hub specialized in integrating a new generation of eco values into fashion, products and companies, Simona Roveda, Editorial Director and Director of Institutional Communication of LifeGate and Marina Spadafora, Italian Country Coordinator of Fashion Revolution and currently collaborating with Luxury Fashion Brands to implement responsible strategies in their companies have luaunched a call-to-action project which has brought together textile companies to manufacture PPE garments for the medical staff working in San Gerardo Hospital in Monza, near Milan.

The companies that answered the call-to-action are: Filo d’Oro, Mantero, ROICA™ by Asahi Kasei, C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy) e Zerobarracento, Iluna Group, Lg Electronics, Jimmy Lion, Personal Genomics, Isamar Holyday Village, Marcolin Eyewear, Maglificio Ripa.

During the last weeks the 4 women collected about 1,800 non-drip cotton and non-woven TNT gowns for sanitary use, about 400 protective masks for multipurpose washable, bacteriostatic, breathable and water-repellent prevention, 1,000 washable cotton surgical caps, 150 complete protective googles eye masks, two microwave ovens for hospital departments to offer support to medical and healthcare personnel by helping them in the few breaks during the grueling shifts of this period, a supply of samples of cotton socks, 300 cotton masks + polyester outer layer, water-repellent and antibacterial, and free weekly stays made available to doctors, nurses, civil protection personnel and families with related children involved in the Covid-19 pandemic.

Fashion giant H&M Group and Danish retailer Coop are joining chemical expert NGO ChemSec’s call to action to end the use of harmful PFAS chemicals in products and supply chains.
This commitment comes on the same day as award-winning actor Mark Ruffalo and director Todd Haynes address the EU Parliament to speak about the true story that inspired the duo’s latest film Dark Waters, in which an environmental attorney takes on chemical giant DuPont and exposes decades of PFAS pollution.
ChemSec’s corporate PFAS initiative includes:

• A call on policy makers to regulate PFAS efficiently, without the possibility for manufacturers to simply swap one PFAS chemical for an unregulated “cousin”.
• A call on the chemical industry to put money into innovation and develop safer alternatives to PFAS for all kinds of products.
• A recognition that PFAS are a major health and environmental problem.
• A serious commitment to end all non-essential PFAS uses in products and supply chains.
• A call on all other brands to join this commitment and work towards a phase-out of PFAS in all kinds of consumer products.

The single biggest problem with PFAS is that, with very few exceptions, they are perfectly legal to use. This means that the brands and retailers who want to stop it from being used as ingredients in their products have very limited ways of communicating this in the global supply chain. As long as there is not a restriction in place, suppliers will continue to use these very effective chemicals in manufacturing.  

PFAS, short for per- and polyfluoroalkyl substances, is a chemical family consisting of almost 5,000 industrially produced chemicals. In manufacturing, PFAS are favoured for their durability and well-functioning properties; they provide properties such as non-stick, water repellence and anti-grease to many types of products, including cosmetics, food packaging, frying pans, outdoor gear and firefighting foam.
The industrial use of PFAS has been so prevalent in the last decades that today 99% of every human, including foetuses, have measurable levels of PFAS in their bloodstreams.   
What is worrying is that human epidemiological studies have found associations between PFAS exposure and a number of health disorders, including various cancers, lowered birth weights and negative effects on the immune system.

Sustainability is part of SEEK’s internal make-up and has always been part of the team and community experience. Over 80 sustainable brands make up the brand portfolio, including players like Veja, Dedicated and Kings of Indigo. Experts will be sharing their experiences on this market-defining topic as well, with a host of live podcasts, talks and panel discussions, and will be shaping SEEK’s programme of content.
 
BIG PLAYER: the new SEEK Culture
 
SEEK is Europe’s most successful trade show for pop, street and sneaker culture. This is where the key players meet, where the looks of tomorrow are showcased, modelled and retold, where classics are celebrated, authenticity rules the roost and where icons take their positions alongside shooting stars. SEEK is essential participation for anyone looking to curate a modern, youthful and relevant range.

The shift from a niche event to a large trade show is now complete with a new logo and campaign design. SEEK has emerged from its transformation to reveal that its content and visual look are as relevant as ever!  

Together with creative agencies Karl Anders and Haebmau, the SEEK team has been working for weeks on the brand’s new branding. The result: a visual concept with a strong message.

“The handshake is the right imagery and commitment to our stance and that of the SEEK community.”

“SEEK stands for strength and business just as much as for communality and good vibes! ‘Get Along’ articulates a feeling of agreement, of moving forward and getting to grips with things. We all want to shape a positive future for our industry – as partners and by joining forces.”, explains Fashion Director Maren Wiebus.

CREATIVE CONNECTION: Karl Anders and Haebmau
 
The Hamburg-based agency Karl Anders, which was established by Claudia Fischer-Appelt and Lars Kreyenhagen, was commissioned to come up with the creative concept and design language for the logo and campaign.

“With the new look we are entering a new era for SEEK as a brand. Lots of brands have chosen a design using Helvetica in recent years,” says Claudia Fischer-Appelt, Creative Director at Karl Anders. “We are now signalling a clear shift in another direction. Confident, bold and independent. With the logo we are inviting the viewer to play with the linear layout in their head; we are breaking viewing habits, making a statement and revving things up a gear. SEEK, there it is.”
 
The artwork is the result of a process of in-depth debate with the SEEK brand that took place over several weeks both within the team and also with the support of lifestyle agency Haebmau. Workshops, research and analyses ultimately led to a new, strong brand identity. SEEK is focussed on both established and new players and stands for the WE.

“I have known SEEK since it was in its infancy, so to me it was always like a little brother of the large, successful PREMIUM. Quirky and different, always interesting but somehow not quite so imposing,” says Markus Bublitz, Executive Creative Director at Haebmau. “SEEK today is more grown-up, confident and sharper. Thanks to its position in the market, which it has conquered over the years, it no longer needs to please everyone but can afford to be controversial. This can offer space for new, creative ideas.”

SEEK is edgy, clean-cut and unpolished.

We are all about statement design, new classics, denim and sportswear. SEEK is the trade show event for the fashion community. SEEK knows who calls the shots; it boosts sales and is the place for the next generation of decision-makers to get together. Unlike all the others, SEEK is unconventional and the antidote to boring.

• Organic Waste Systems and TÜV confirm fiber biodegradability also in fresh water
• All white LENZING™ Viscose, Modal and Lyocell fibers are now certified for all environments
• Global legislators aim at limiting plastic waste persisting in the environment for centuries
• EU Single-Use Plastics Directive partly regulates usage of plastic products
• Biodegradable materials such as wood-based fibers are the best alternative to single-use plastics

The Lenzing Group received confirmation of the full biodegradability of its fibers in fresh water by the independent research laboratory Organic Waste Systems (OWS). The new and existing international certifications conducted by OWS and issued by TÜV Austria verify that LENZING™ Viscose fibers, LENZING™ Modal fibers and LENZING™ Lyocell fibers are biodegradable in all natural and industrial environments: in the soil, compost as well as in fresh and in marine water.

The biodegradability of cellulosic products and the synthetic fiber polyester was tested in fresh water at OWS according to valid international standards, e.g. ISO 14851. At the end of the trial period, LENZING™ wood-based cellulosic fibers, cotton and paper pulp were shown to be fully biodegradable in fresh water in contrast to synthetic polyester fibers. The fact that synthetic materials are not biodegradable leads to major problems in wastewater treatment plants and potentially marine litter. In turn, this not only harms fish and birds living in and close to the oceans but also all marine organisms and us humans.

“The Lenzing Group operates a truly circular business model based on the renewable raw material wood to produce biodegradable fibers returning to nature after use. This complete cycle comprises the starting point of the core value of sustainability embedded in our company strategy sCore TEN and is the ‘raison d’etre’ of our company”, says Stefan Doboczky, Chief Executive Officer of the Lenzing Group. “In living up to this positioning, we not only enhance the business of our suppliers, customers and partners along the value chain but also improve the state of the entire textile and nonwovens industries.”

Both the textile and nonwovens industries face huge challenges with respect to littering. If current trends continue, the oceans could contain more plastic than fish by 2050. Therefore, legislative bodies worldwide can no longer ignore the issue and have moved towards plastics legislation aimed at limiting the vast amount of waste. In response, European lawmakers issued the Single-Use Plastics Directive currently being transposed into national legislation in the EU member states.

Conventional wet wipes and hygiene products mostly contain plastic and were thus identified as one of the product categories to be singled out. Less polluting alternatives are generally encouraged by NGOs and legislators, e.g. products made of biodegradable wood-based cellulosic fibers. Plastic waste including microplastic can persist in the environment for centuries. In contrast, biodegradable materials are the best alternative to single-use plastics because they fully convert back to nature by definition and thus do not require recycling.