From the Sector

On 21st October the Managing Director of Officina+39 Andrea Venier has joined a panel discussion in the prestigious arena of the Kingpins24 Digital Show. He contributed to the discussion with his and Officina+39’s point of view on “Water Conservation”, together with Emrah Özkorkmaz from Bregla and Taimur Malik from Stylers International, with Edward Hertzman from Sourcing Journal & Rivet as moderator.

Water crisis remains one of the top issues for humanity and 90% of the world's natural disasters are related to water. Officina+39 has been working hard to rethink the way water is used throughout the denim processes: Andrea's contribution emphasized the company’s practical and consolidated experience in this field, as in recent years their main objective has been to drastically reduce water use in line with UN SDG6.

Andrea pointed out how “fashion industry is still currently deeply rooted in a linear approach: make, use, dispose.” Accordingly to Andrea and Officina+39, the fashion world is becoming aware of this reality and is trying to reinvent itself in order to decrease the use of this precious resource and its negative impacts but there is still work to do in order to redesign a better sustainable model, where circularity should represent the new sustainability: circularity not only when it comes to the materials, but also to water.

In the textile industry water is used as the vehicle for colors and chemical auxiliaries but luckily today many technologies aim at significantly reducing water consumption. Officina+39 is really focused on this target: Andrea explained that “Officina+39 has developed the AQUALESS MISSION, a process suitable for conventional machines that leads to a 75% reduction of the water typically used in denim and garment laundry processes, using a waterless technology and saving costs for producers.”

Despite the start-up cost of investing in the development of sustainable technologies may discourage some in the industry, it is about time to realize that these actions cannot be delayed and that we will increasingly hear about water scarcity, water stress and water risk.

Andrea stated: “It is necessary to develop water management strategies and systems in any company: today there is ISO 14000 related to environmental management, but I believe that governments, brands and related organisations should think about an ISO related just to water management. In this way, every company can understand how much value can be generated in the medium-term and how much money could be saved by investing in this kind of technologies. To create new standards related to water management, we must change the approach.”

Digital printing is gaining in importance and increasingly relegating conventional printing methods to the bench. In the new episode of the Blue Couch Series, Sappi and the Durst Group, two seasoned industry leaders, explain what is behind the success of this printing method and which markets offer the greatest future potential for digital printing.

The new challenges manufacturers are currently facing include a growing demand for faster production and delivery, an ever-increasing variety of products, small production volumes and the trend towards more personalised campaigns.

In the latest episode of the Blue Couch Series, Andrea Riccardi, Head of Product Management at Durst, as well as Paola Tiso, Sappi’s Head of Sales Digital Solutions, and Luis Mata, Sales Director Packaging & Digital Solutions, will be talking about how digital printing can meet market demands for timely production with shorter runs and high flexibility, while reducing production costs through changed production processes.

One focus will be on the growing market for corrugated boards. Viewers will learn how the exponential growth of e-commerce and the growing pressure for more sustainable solutions are fuelling innovations for the digitalisation of packaging. The other main topic, digital dye sublimation printing, also offers a wide range of benefits to manufacturers in the interior design, decoration, visual communication, sports and fashion sectors and supports the industry's requirements to produce more sustainably.  

The “Digital Printing – far more than just a printing process” episode will air on 2 November at 10am (CET) at: www.sappi-bluecouch.com.

Dow and Ralph Lauren Corporation released a detailed manual on how to dye cotton more sustainably and more effectively than ever before using ECOFAST™ Pure Sustainable Textile Treatment. With this manual, Ralph Lauren and Dow are open-sourcing this improved dyeing process to encourage adoption in the textile industry and help standardize a more sustainable and efficient cotton dyeing system for positive environmental impact.  

The co-developed, step-by-step manual details how to use ECOFAST™ Pure, a cationic cotton treatment developed by Dow, with existing dyeing equipment. Ralph Lauren, the first brand to use ECOFAST™ Pure, partnered with Dow to optimize and implement the technology in its cotton dyeing operations as part of its new Color on Demand platform.

Conventional fabric dyeing processes require trillions of liters of water each year, generating roughly 20% of the world’s wastewater.^{1, 2} Pretreating fabric with ECOFAST™ Pure helps significantly reduce the amount of water, chemicals and energy needed to color cotton, by enabling up to 90% less process chemicals, 50% less water, 50% less dyes and 40% less energy without sacrificing color or quality.³

Ralph Lauren began integrating Color on Demand into its supply chain earlier this year and first launched product utilizing ECOFAST™ Pure as part of the Company’s Team USA collection for the Olympic & Paralympic Games Tokyo 2020. Designed to help address water scarcity and pollution caused by cotton dyeing, Color on Demand is a multi-phased system with a clear ambition to deliver over time the world’s first scalable zero wastewater cotton dyeing system. By 2025, the brand aims to use the Color on Demand platform to dye more than 80% of its solid cotton products.

¹ Drew, Deborah and Genevieve Yehounme. “The Apparel Industry’s Environmental Impact in 6 Graphics.” World Resources Institute, July 5, 2017. https://www.wri.org/blog/2017/07/apparel-industrys-environmental-impact-6-graphics
² Rep. A New Textiles Economy: Redesigning Fashion’s Future. Ellen MacArthur Foundation, Circular Fibres Initiative, 2017. https://ellenmacarthurfoundation.org/a-new-textiles-economy
³ A full third-party reviewed and validated life cycle assessment is available by request at www.dow.com/ecofast.

The rescheduled Intertextile Shanghai Home Textiles, now taking place from 9 – 11 October, will once again provide the industry with insight into the future through its fringe programme’s four categories: Design Inspiration, Business O2O, Textiles & Technologies and Industry Empowerment. And with the Online Business Matching sourcing platform returning this edition, buyers worldwide can still participate in the fair.

Each of the fringe programme’s four categories – Design Inspiration, Business O2O (online to offline), Textiles & Technologies and Industry Empowerment – features a mix of conferences, seminars and presentations that reflect the future of the home textile industry. Highlights of each category are included below, while further details can be found on the fair’s website: https://intertextile-shanghai-hometextiles-autumn.hk.messefrankfurt.com/shanghai/en/programme-events.html.

Since 2019, Messe Frankfurt has been working with the Conscious Fashion Campaign and United Nations Office for Partnerships as part of the Texpertise Network and supports the UN Sustainable Development Goals. The goals will be presented gradually at global textile events in order to highlight the most pressing challenges facing the textile and fashion industry worldwide.

Industry Empowerment: antimicrobial technologies and licensing in the home textile sector

Growing awareness of health and hygiene has increased the demand for antimicrobial and other functional textiles. Seminars hosted by the Chinese Industry Association for Antimicrobial Materials & Products will further discuss the increasing prominence of these textiles, as well as how the adoption of new antimicrobial textile technologies is expected to evolve in the future. In addition, experts will share the new trends of licensing and IP with case studies for the furniture companies and fabric brands.

2022 China Home Textile Trends

The China Home Textiles Trend Area will feature the research of the China Home Textile Association, The Department of Home Textile Trend Research and Promotion and Concept & Style Fashion Project Group Italy who shared their knowledge, inspirations and exchanged their visions of trend evolutions considering consumer demand, retail expertise, the contract market and new technologies.

Intertextile Shanghai Home Textiles – Autumn Edition 2021 will be held concurrently with Intertextile Shanghai Apparel Fabrics – Autumn Edition, Yarn Expo Autumn, PH Value and CHIC at the National Exhibition and Convention Center. Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

Originally conceived as a low-cost, high-volume alternative to knitting and weaving, nonwovens was already expanding its market boundaries by the 1970s with new applications in ‘disposables’ such as diapers, hygiene and teabags.

In the past five decades, the nonwovens business has exploded in all directions, reaching a global market worth USD 40.5 billion in 2020, projected to grow to USD 53.5 billion by 2025. This annual growth rate of 5.7% (MarketsandMarkets, Nonwoven Fabric Market Report) is based on countless new applications and expansion into durable, as well as additional disposable, products.

Major growth drivers include the hygiene sector, and filtration media for power plants and air conditioning systems. Especially during the peak of the COVID pandemic in 2020 and 2021, demand in the hygiene sector multiplied. Worldwide capacities for both meltblown and spunlace production rocketed compared to a normal business year. Swiss Autefa Solutions, for example, significantly benefited from this trend, notably with the launch of a fully-automatic machine for producing face masks.

The automotive industry is the second big growth area, with many new applications being pioneered. The trend to electric and hybrid vehicles has helped this, as nonwovens reinforced with carbon fibres are widely used as battery housings.

Swiss nonwovens competence
Innovative applications across all sectors have driven the rapid evolution of sophisticated nonwovens machinery. Today’s trends demand higher productivity, sustainability and Industry 4.0 compatibility – demonstrated by the full equipment portfolio of Swiss Textile Machinery member Autefa Solutions. With V-Jet Futura, the company recently sealed the link in its product range between web forming and drying technology. This latest Hydroentanglement Machine, together with the SQ-V Square Drum Dryer, embodies advanced technology combined with significant reductions in energy consumption compared to other process solutions.

A vital contribution to nonwovens production is offered by Rieter subsidiary Graf, a leading supplier of clothing and combs for carding and combing processes in spinning and nonwovens. Graf's Hipro card clothings – suitable for any man-made fibres in the nonwovens sector – are focussing on higher productivity. Their superior performance delivers up to 10% higher throughput and greater carding efficiency compared to conventional clothings. These reliable card clothing elements also ensure a consistently reproducible high web quality, as well as 20% fewer failures in the web, thanks to the precise fibre transfer to and from the cylinder.

Another constant trend in nonwovens today is the drive for better quality. Manufacturers want to take charge of contamination levels in their processes, as well as eradicating defects which may arise during production. Uster Technologies, a leading provider of quality management solutions from fibre to fabric, offers a combined solution to achieve both these required quality standards. At the fibre preparation stage, Uster Jossi Vision Shield N ensures the best possible initial inspection and removal of contamination. Then, at the end of the production sequence, Uster EVS Fabriq Vision N handles automated detection and marking of all the main defects caused during production. This combined solution avoids material waste and takes full advantage of the potential for process optimization.

There has been a sharp rise in demand for organic cotton products. Compared to conventionally grown cotton, the cultivation of organic cotton requires the renunciation of genetically modified seeds, chemical pesticides or fertilisers. Nevertheless, genetic modifications are repeatedly found in textiles that are falsely labelled with organic claims. Often, available certification systems are not backed up by lab testing. At best, they only take random seed samples. Textile testing specialist, Hohenstein, has developed an assessment method specifically for cotton. This new DNA analysis method makes it possible to ascertain the amount of genetically modified cotton contained in products. This is good news for textile industry stakeholders who will be on the safe side in terms of quality control and labelling of organic cotton products.

First step: qualitative screening and identification. Second step: quantification of genetically modified cotton.
For qualitative screening, Hohenstein experts had developed molecular biological detection systems to make clear yes/no statements about genetically modified cotton. Testing can be applied to all kinds of materials, from raw cotton to chemically untreated yarns and fabrics. In addition, Hohenstein is one of only a few laboratories in the world accredited to test for GMOs in accordance with the ISO/IWA 32:2019 protocol. Its method provides reliable evidence of the presence or exclusion of genetic modification in cotton textile precursors.

Once qualitative proof of genetic modification is obtained, Hohenstein experts begin quantifying the type and extent of the genetic modifications. To do this, they use DNA analysis to search for different cotton lines known to contain genetic alterations and quantify the proportion. Only by pinpointing individual genetic modifications and quantifying the extent of modification is it possible to provide precise information on whether there is an extremely small proportion of contamination, or whether larger proportions of GMOs have been mixed in. This offers clear benefits to manufacturers, brand owners and retailers when it comes to supply chain transparency and fraud prevention.

In light of recent Covid-19 cases in China, the Autumn Editions of Intertextile Shanghai Apparel Fabrics, Intertextile Shanghai Home Textiles and Yarn Expo will be rescheduled to 9 – 11 October 2021. The fairs were originally due to take place at the end of August at the National Exhibition and Convention Center (Shanghai).

Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd explained: “To comply with the government guidelines for pandemic containment and following discussions with our stakeholders, we have made the decision to postpone the fairs from their original August timing. To allow our exhibitors and buyers as much time as possible to plan ahead, we have already confirmed new dates with the fairground for the three concurrent fairs: 9 – 11 October.”

“I would like to thank the participants of all three fairs for their understanding and ongoing support as we continue to operate in uncertain times. We remain dedicated to providing a quality international trading platform for three sectors for the autumn / winter sourcing season, and our overseas suppliers will still be able to participate through our hybrid exhibition scheme if they are unable to be in Shanghai in-person.”

Exhibitors or visitors with any queries about these fairs should email textile@hongkong.messefrankfurt.com, or visit the fairs’ respective websites:
•    Intertextile Shanghai Apparel Fabrics: https://intertextileapparel.hk.messefrankfurt.com/
•    Intertextile Shanghai Home Textiles: https://intertextilehome.hk.messefrankfurt.com/
•    Yarn Expo: www.yarnexpochina.com

Intertextile Shanghai Apparel Fabrics is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre. The co-organisers of Yarn Expo are Messe Frankfurt (HK) Ltd and the Sub-Council of Textile Industry, CCPIT. Intertextile Shanghai Home Textiles is co-organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

Asia’s leading international trade fair for home and contract textiles returns for its 27th edition next month, offering suppliers and buyers a much needed boost with physical and virtual participation options. Buyers around the world can source from over 800 exhibitors both during the 25 – 27 August show period and online after the fair.

Intertextile Shanghai Home Textiles – Autumn Edition will open next month following successful in-person editions last August and this March. This year the fair will be held concurrently with Intertextile Shanghai Apparel Fabrics, Yarn Expo Autumn, PH Value and CHIC at the National Exhibition and Convention Center.

To better cater to the needs of those who cannot travel to Shanghai, last year’s online buyer service returns again in 2021. Livestream presentations specific to product categories will be conducted each day of the fair, with online buyers able to communicate dynamically with the exhibitors, or follow up with them after the fair. An online matching programme will also be offered again, with buyers able to arrange virtual meetings with their desired exhibitors during and after the fair. For those buyers able to attend the fair in-person, a VIP buyer programme a free business matching service is offered.

Intertextile Shanghai Home Textiles – Autumn Edition 2021 will be held concurrently with Intertextile Shanghai Apparel Fabrics – Autumn Edition, Yarn Expo Autumn, PH Value and CHIC at the National Exhibition and Convention Center. Intertextile Shanghai Home Textiles – Autumn Edition is organised by Messe Frankfurt (HK) Ltd; the Sub-Council of Textile Industry, CCPIT; and the China Home Textile Association (CHTA).

Royal DSM, a global science-based company in Nutrition, Health and Sustainable Living, confirmed the introduction of the first seamless trail running shoe made with bio-based Dyneema® fiber by norda™, a Canadian shoe brand.

Designed for runners by runners, norda™ was founded under the mission to empower athletes to unlock their peak potential through innovation and cutting-edge technology. The brand’s flagship product, norda™001, utilizes bio-based Dyneema® fiber to enhance performance and sustainability in a lightweight construction.

The shoe upper is seamlessly constructed with Dyneema® fabric, which benefits from the intrinsic properties of Dyneema®, the world’s strongest fiber™. Dyneema® fiber is engineered at the molecular level to provide high strength, low weight, waterproof and breathable properties – fusing the technical performance of ultra-light materials with aesthetic design that does not sacrifice strength or durability.

In addition to the increased foot stability and wearer comfort of the upper, Dyneema® fibers are also used to increase abrasion resistance and stretch in the shoe laces – providing four times the level of strength when compared to standard lace materials like nylon and polyester.

“When we set out to create the norda™ 001, our mission was to design an ultra-strong and durable high performance trail running shoe, and do it as sustainably as possible,” states Willamina and Nick Martire, Co-Founders, norda™. “To achieve our goal, we had to look outside of the standard materials used by the footwear industry. We realized the properties of bio-based Dyneema® beat everything available today.”

In line with DSM’s commitment to protect people and the environment they live in, bio-based Dyneema® boasts the same exact performance as conventional Dyneema® with a carbon footprint that is 90 percent lower than generic HMPE. Sourced from renewable, bio-based feedstock, DSM’s latest advancement in fiber technology uses the mass balance approach to further reduce the reliance on fossil fuel based resources, while still contributing to a more circular economy.

INDA, the Association of the Nonwoven Fabrics Industry, and Nonwovens Industry Magazine announced the opening of nominations for the prestigious IDEA® Achievement Awards. IDEA® is the preeminent event for the nonwovens and engineered fabrics conference and exposition and will be held at the Miami Beach Convention Center in Miami Beach, Florida USA, March 28-31, 2022.

The IDEA® Achievement Awards recognize leading companies and new innovations (since IDEA® in 2019) in the global engineered fabrics industry in six categories. Companies may now nominate their products, or their customers’ products, in the following categories:

• Sustainability Advancement (advances one or more elements of sustainability or circularity since 2019)
• Equipment (best new equipment introduction since 2019)
• Raw Materials (best new raw materials introduction since 2019)
• Short-Life (best new disposable product introduction since 2019)
• Long-Life (best new durable product introduction since 2019)
• Nonwoven Product (best new nonwoven product introduction since 2019)