From the Sector

Denim manufacturers employing Monforts technologies showcased their latest activities, including sustainable fabric manufacturing, new advances in fibres, dyes and chemicals, as well as process and supply improvements and recycling options, at Première Vision’s Digital Denim Week, held from July 5-9.

The users of Monforts equipment included AGI Denim (Pakistan), Azgard 9 (Pakistan), Berto (Italy), Bossa (Turkey), DNM (Turkey), Kilim (Turkey) and Orta (Turkey).

The new Naveena Denim Mills (Pakistan) Holistic collection, for example, employs a suite of sustainable materials such as organic cotton and post-consumer and post-industrial waste cotton that has been shredded and recycled at its in-house unit in Pakistan.

Supply chain transparency is also becoming increasingly important, and Turkey’s Bossa is now sharing information on its dyes, energy sources and recycled content use with its customers. For organic cotton in particular, Bossa provides QR codes with which brands can identify the names of individual farms and their locations, as well as details such as the origins of specific seeds and the use of irrigation by growers.

Turkey’s Orta’s new Denim Route – inspired by the historical Silk Road for trade between the East and West – is an interactive supplier map detailing the regions from which it sources cotton, dyestuff, chemicals and various fibres to complement its other transparency initiatives.

Meanwhile, a living and breathing piece of clothing that absorbs carbon dioxide while simultaneously producing oxygen was introduced at Digital Denim Week 2021 by Azgard 9 (Pakistan) .

The European textile and apparel industry welcomes the organisation of the EU-US Summit in Brussels, and hopes that political leaders will launch a new era of closer cooperation across the Atlantic. Both the Covid19 pandemic and recent geopolitical tensions call for global solutions; the EU and the US should take a leadership role in developing that new global framework.

EU-US trade in textiles and apparel have dropped by nearly 20% in 2020 (just under €6 bln), while imports from other countries, in particular China, have increased spectacularly (+45% into the EU). At the same time, global supply chains came under pressure, and access to certain raw materials for the industry became difficult and costly.

Against this background, EURATEX does not call for protectionism, but a better functioning of global supply chains, with common rules which are applied by all. The EU and US authorities should put their full influence to establish a level playing field for our industry across the globe, promoting environmental and social standards. Sustainable and circular textiles should become the norm, thus contributing to a greener planet and creating high quality jobs.  

At bilateral level, the EU and US should resume their work on mutual recognition of standards and certification procedures, thus saving considerable costs for our companies while maintaining the highest safety standards. Custom procedures can be simplified on both sides, and joint research, e.g. in smart textiles, should be promoted.

EURATEX welcomes the recent progress in provisionally eliminating additional duties on several American and European products due to the Airbus-Boeing trade dispute. It is a very positive sign that EURATEX would like to highlight in a particularly difficult context for the textile and clothing industry at European, American and even global levels. EURATEX calls on both US and EU institutions to eliminate such duties permanently and build on a common positive agenda for the benefit of EU and US companies and consumers.

EURATEX Director General Dirk Vantyghem commented: "Both the EU and US are developing a new business model for their industry. We should make sure these models can complement and reinforce each other. If not, we risk losing global leadership, not just in terms of market share but also in terms of values and standards."

• A library of 1’440 off-the-shelf color standards, adding to the already available 4’320 colors of the ‘Color Atlas’ for cotton
• Online and physical library of colors allowing increased speed-to market for sportswear and fashion designers, brands, retailers and manufacturers.

Archroma announced the launch of its new Color Atlas by Archroma® Polyester Library, with 1’440 colors for sportswear, athleisure, swimwear, children's clothing, shoes, fashion and home textiles.

This original Color Atlas Cotton Library contains 4’320 colors, almost double compared to similar tools available to textile and fashion specialists, with options for purer ingredients and lighter resource usage for brands exploring more sustainable collections.

The new Color Atlas by Archroma® Polyester Library brings together colors in line with current trends, from the most neutral tones to the most vivid hues to fluorescent colors.

Kornit Digital, specialised in digital textile printing technology, announces Johannesburg, South Africa-based apparel decorator Vic Bay Apparel has implemented two Kornit Storm HD6 systems for sustainable, single-step production on demand. This installation answers increased demand for small orders and high-colour graphic designs, resulting from a dramatic growth in their e-commerce operation.

Vic Bay Apparel has been a manufacturer, supplier, and wholesaler of basic t-shirts and golf shirts for 25 years, supplying blank apparel to decorators and resellers of promotional clothing. They predominantly service resellers in the tourism, workwear, printing, embroidery, and advertising markets.

Following the European Commission’s update of the 2020 New Industrial Strategy: ‘’Building a stronger Single Market for Europe’s Recovery’’, the European Social Partners for the Textile, Clothing, Leather, and Footwear (TCLF) sectors came together to call for support via a dedicated strategy.  The Strategy aims to help guide the TCLF industries through the current green and digital transition, while facing tough global competition, stressing the need to safeguard the industries and protect jobs in Europe.

On 25 May, employers’ and workers’ representatives for the European TCLF sectors met with the European Commission to discuss the current challenges facing the TCLF industries and potential EU action to help support the sectors and their workers.  Following discussions on the terrible impact of COVID-19 on the sectors and the need for a strong EU action, the Joint Statement: ‘’The future industrial strategy of the EU Textiles Ecosystem (TCLF sectors)’’ was adopted.

The Joint Statement highlights the need for a dedicated strategy with support at national and EU level to help the TCLF sectors survive following the COVID-19 pandemic, while they continue to face tough, and, sometimes unfair, global competition. The Social Partners of the TCLF industries fully support the EU’s ambitions for a green and digital transition of the sectors, but insist on concrete European measures to help the industries transform while the continues to suffer from an unlevel global playing field.

Specific joint demands include: full engagement with Social Partners in both the recovery and the transition of the industries, support for the EU Pact for Skills for the relevant ecosystem, a revision of the GSP which doesn’t negatively impact the sectors and its workers, support to decarbonise the sectors, careful consideration of the Due Diligence Legislation and quality dialogue with Social Partners ahead of the EU Sustainable Products Initiative and the Consumer Agenda to ensure that all policy gaps are addressed. Special attention must also be given to the forthcoming EU Textiles Strategy which should fully represent the needs of the EU’s entire textiles ecosystem.

Alchemie Technology, a leader in waterless, digital on-demand, smart dyeing technology, has today announced its partnership with HeiQ, a leader in textile innovation, as it prepares the production rollout of its NOVARATM digital multifunction finishing solution to the global textile market in Q3 this year.

NOVARA can apply single-sided, or simultaneous two-sided, coating of multiple finishes to specific areas of textile. For example, combining anti-odour and water repellence in one material.

“For example, using NOVARA for single-sided finishing of HeiQ Viroblock required 52% less chemistry, 66% water reduction and 50% less energy, whilst achieving a 99.7% reduction in antimicrobial activity after 15 washes at 400celsius. With the huge demand for high-performance antibacterial, antiviral finishing for face masks, medical apparel, gym wear, home furnishing, mattresses, and textiles for high-risk, high traffic areas such as train, plane seats, and more, our combined technology is critical for increasing protection and reducing environmental impact of these products” says Dr Simon Kew, Managing Director, Alchemie Technology.

NOVARA also enables unique lifestyle product innovations at lower production cost for fashion, sportswear, technical clothing, and upholstery such as combining sustainable odour control, skin care additives, and fragrance finishing, without impacting breathability, hand feel or wicking. It is suitable for finishing all fabric types, from 50 - 1000 gsm, including polyester, cotton, nylon and polycotton.

Contact restrictions, home office and altered daily lives – our lives in 2020 were radically changed. This was also the case for various sectors of the economy, including the textile and clothing industry. However, with crisis come opportunities and stimuli for change. Under the motto “Still Physical”, manufacturers recount their personal success stories in 2020 – the industry can look forward to a selection of sustainable materials curated exclusively by the PERFORMANCE FORUM Jury. Areas of focus: natural fibers that highlight wellbeing aspects, plant-based materials that make us strong and excite on an emotional level, bio-nylons and bio-based finishings that rethink function. “Still Physical – Your Success Story of 2020” will be on display online as the first of its kind within a trade fair week from 17 to 21 May 2020.

Transformation: Technology first?
The pandemic has forced us into new, primarily digital forms of living and working. Our daily lives are characterised by home offices, home schooling and online meetings. The desire for real, physically perceptible experiences has grown incessantly within the last year. In the same context, people nowadays are strongly driven by technological progress – yet how far can we allow technological change to go and how do we wish to live in the future? Long before the pandemic, the trend towards self-monitoring and control of important bodily functions developed. The sports industry developed tools to measure levels of performance and monitor bodily functions with the goal of enhancing performance. Self-optimisation, body shaping and health promotion have become standard nowadays. Staying healthy and keeping fit are now social imperatives in our performance-oriented society. The pandemic has made us rethink, made us pause – with sustainable function still in focus, yet function needs to be rethought for the future, distancing ourselves from mere performance enhancement, and embracing clothing that facilitates people in feeling good.

Touch & Feel
In a visual, digital world, one sense has been forgotten: the sense of touch. Materials trigger completely different reactions, consciously or unconsciously. Moreover, the surface texture is also decisive in the functionality of a fabric, lending it its unique characteristics. In times of contact restrictions and lockdown, there is a need for a space for emotions, for regeneration and physical wellbeing. This is also reflected in the desire for appropriate apparel that leaves a pleasant sensation on the skin. Lightweight, warm and of a softer nature, plant-based fibers fulfil the desire for comfort and promote wellbeing.

We are physical – we are nature
How will we shape and adapt the post-pandemic textile and apparel industry? The Corona crisis once again reminds us of our existential bond with the natural world. While humanity fights against the spread of a deadly virus with social isolation, one thing is doing well: our planet. It is recovering from all the exhaust gases that are released into the air daily by cars and factories. There is a shift in focus towards taking time out in nature, whether in the form of a morning run, a mountain hike or a yoga session on the grass.

Your success story of 2020
What has touched them? Which experiences have shaped their latest innovations? Does the crisis also present opportunities? The chance for something new, for a rethink, on an even more sustainable, more ecological path? Which highlights, which stories are worth communicating and where did the focus lie in 2020? Various material manufacturers already started to focus on sustainability and the cautious use of resources some time ago. Innovations in the areas of materials and in processing methods are the driving forces of the development towards more sustainability. However, we need to realign all processes and structures in our supply and production chains and adapt them to the needs of a resource-conserving, responsible industry. A pioneering example of such alignment was the decision of PERFORMANCE DAYS to only present sustainable materials at the PERFORMANCE FORUM from the November 2019 trade fair event onwards. Additionally, the setting-up of the new digital sourcing platform “THE LOOP” shows how technology can be implemented aside from material and processing innovations in such a way that our procedures and structures can be adapted to difficult conditions.

Informative & up-to-date: the digital trade fair week from 17 to 21 May 2021
As usual, the highlighted fabrics from the Focus Topic “Still Physical”, which the exhibitors have defined as their personal success stories, will be available shortly on the PERFORMANCE DAYS website highlighting all details and facets.