From the Sector

• A purpose-driven B2C festival for a young and optimistic generation

With THE GROUND, the PREMIUM GROUP is organizing a major fashion festival for young end consumers for the first time. Responsible for the event concept, in addition to Anita Tillmann, Jörg Arntz and the PREMIUM GROUP - team, is B2C expert Kai Zollhöfer, who already helped to make the Bread & Butter by Zalando a crowd puller.

“THE GROUND is a B2C festival aimed at a young, purpose-driven generation. This new generation has a strong stance on current social and environmental challenges and expects brands to reflect them. The overriding topics at THE GROUND are therefore sustainability, diversity and equality”, says Kai Zollhöfer.

“A  large  number  of  customers  are  interested  in  more  sustainable  options  -  there  is  a  desire  for  a  more conscious lifestyle, but this trend is currently not yet reflected in their actual shopping behavior. In between lies the so-called attitude-behavior gap, which THE GROUND wants to close further as a platform for brands with transparency and cool communication. We cannot expect that every brand, every consumer is currently doing everything 100% right, but it is the responsibility of all of us to take one small step in the right direction every day. We have to talk openly about how to do this in order to learn from each other so that we can take as many people as possible with us on this journey to a more sustainable future.“

The 3-day experiential marketing playground offers brands the opportunity to interactively exhibit purpose-driven stories and products and connect with consumers. In addition to the focus on fashion, brands from the areas of well-being, beauty, mobility and technology will present innovative products and solutions.

100% sustainability lives in the smallest detail, starting with the label, the element that can tell the story of responsibility. This is why Nastrificio di Cassano has created NDC Green, Made in Italy and fully traceable range that guarantees high quality standards while respecting the planet.
 
NDC Green comprises 4 categories:

• LABìO ECO-SOFT®: made using TENCEL™ lyocell  yarn which is compostable and biodegradable (as attested by TUV Austria), this product boasts performances and is resistant up to 10 domestic washings at 30°. The reference is produced with fifteen times less water consumption than cotton production and the resins used are GOTS certified.
• LABìO HANGreen is the smart solution for the creation of hard tags, hangtags, shopping bags and garment covers and, as LABIO ECO-SOFT® range, it’s made with  compostable and biodegradable TENCEL™ lyocell yarn and the resin is compostable, too. These peculiarities make this product unique.
• ACETATE NAIA™, the 'smart satin' that respects forests and oceans, is the NAIA™ single-ingredient solution produced by Eastman: the 100% traceable, compostable and biodegradable cellulose yarn in both soil and sea respects the natural growth rate of forests.
• RECYCLED POLYESTER: is made from post-consumer yarn recycled from GRS-certified PET bottles. Available in both satin and resinated taffeta versions, it guarantees excellent printability for an elegant and sophisticated look

– A brand-new Rentals and Reservations module for EFI™ MarketDirect StoreFront web-to-print software from Electronics For Imaging, Inc. helps print businesses, marketing service providers and other organisations manage resources, assets and products in inventory and rent them out for events and exhibitions. This first-of-its-kind print eCommerce innovation gives users the ability to define an event, its dates and location, then identify which products are available for that time – providing cost by the hour, day or month – and check out, securing the resources from the print provider.

The newly available module addresses a re-emerging need for graphics and marketing support for tradeshows, conferences and other events. It also follows an accelerated schedule of enhancements to the award-winning MarketDirect StoreFront platform, including:

• AutoEngage – an abandoned shopping cart feature that drives increased engagement and transaction completion rates;
• MarketDirect Fulfillment, a modular and flexible inventory management and warehousing solution that helps printers quickly and easily build and manage fulfilment tasks for their clients; and
• Google® Tag Manager and Analytics tools that make measuring web to print performance easier than ever.

Sappi is expanding its product range for corrugated board applications with Fusion Nature Plus.

With Fusion Nature Plus, Sappi is launching an uncoated, fully bleached and completely recyclable virgin fibre liner. The company provides a unique variety of packaging and speciality papers. The specialist in paper-based solutions also offers a wide range of products in relation to labels. Fusion Nature Plus offers excellent printing results in flexographic, digital and offset printing processes.

• Ultra-bright, uncoated virgin fibre paper with excellent printing results
• Ideal for attractive corrugated board as well as premium shopping bags
• Can be used as topliner, liner or fluting
• Available in grammages of 80 to 130 g/m²

The virgin fibre liner is based on the concept of the successful Fusion Topliner. In contrast to the double-coated Fusion Topliner, Fusion Nature Plus has a natural, uncoated surface with a more tactile feel, in response to the growing market appetite for this type of product. The liner is also provided in very low grammages.

Fusion Nature Plus enhances brand appearance

Brand owners, corrugated board processors, manufacturers of display cartons and folding cartons as well as designers all benefit from the versatility of the new Fusion Nature Plus. In contrast to conventional uncoated liner papers, the material offers high brightness, brilliant colour reproduction and consistently high quality. These features make the product the perfect choice for corrugated board or solid board packaging, where a very bright appearance is needed for topliners, inner liners and corrugating applications. Whether used as an inlay in cosmetics or confectionery packaging, or as a liner in shipping packaging to ensure an exceptional unboxing experience, Fusion Nature Plus is called upon wherever an enhanced appearance is desired.

Another area of application is paper carrier bags, where uncoated paper qualities are often preferred.

Fusion Nature Plus is ideally suited to a range of printing processes: the product achieves outstanding results in flexographic and offset printing. The pre-treated surface and high brightness offer clear advantages with regard to primer requirements and print behaviour, especially for inkjet-based digital printing. Bernd Gelder, Head of Sales Containerboard at Sappi Europe: ‘With its exceptional print quality and impressive colour reproduction, Fusion Nature Plus particularly appeals to packaging customers who value a natural look and feel in paper. The response from the market, in which packaging based on corrugated board still needs to take on a bigger role, is enormous, of course, with the result that we have succeeded in completing a number of interesting end applications and customer projects with Fusion Nature Plus shortly after market launch.’

Virgin fibre vital for recycling

In continuous recycling use, fiber that has already been recycled is subject to a progressive weakening of quality, resulting in a weakness in the products that incorporate them, but also, crucially, over time they will ultimately degrade to a point where they become unrecoverable. As a result, a certain amount of virgin fibre needs to be introduced into the cycle on a regular basis. Without continuous virgin fibre contribution to the pulp cycle, recycled producers will in the end run out of raw material. The premium virgin fibre liner Fusion Nature Plus from Sappi plays an important role here in maintaining the quality of the recycling substrate.

Thanks to the central location of Sappi’s production site in Ehingen, Fusion Nature Plus can be supplied quickly throughout Europe. The shorter transportation distances reduce transport related fossil emissions and protect the environment. The shorter production cycles in turn ensure high availability and rapid supply.

Fusion Nature Plus is currently available in six grammages from 80 to 130 g/m² in both sheet and roll form. Sappi can also provide Fusion Nature Plus with FSC or PEFC certificates on request.

The machines are quick and reliable, with very little downtime, which is massively important to me as a business owner.”

Kornit Digital (Nasdaq: KRNT), a worldwide market leader in digital textile printing technology, announced United Kingdom-based Kitlocker has implemented two Kornit Avalanche Poly Pro systems for efficient, retail-quality production of branded and customized apparel on demand.

Kitlocker operates within several sectors of the sports and leisurewear market, providing team gear for schools, football clubs, and other sporting organizations, managing e-commerce platforms on behalf of those organizations. Enabling their customers to embellish popular styles on demand, in any quantity, drove them to explore available technologies for speed and versatility, particularly regarding polyester apparel, a cornerstone of sportswear. Kornit’s Poly Pro system is the only single-step digital direct-to-garment (DTG) technology developed specifically for imprinting polyester and poly-blend materials, extending the company’s patented process for waste-free production with durability, precise graphic detail, and the broadest colour gamut to popular sports and athleisure apparel.

“The Kornit Avalanche Poly Pro allows for far superior quality of finish for embellishment compared to traditional print techniques,” says Mike Kent, Co-Owner of Kitlocker. “When we were shopping around for alternatives, it was obvious the sort of single pass, and its ability to print on polyester, was certainly market-leading—there was no alternative that could do that. The machines are quick and reliable, with very little downtime, which is massively important to me as a business owner.”

According to Kent, the technology has enabled Kitlocker to approach new markets that had always been off-limits previously, driving incremental business and building out new product ranges. The process lent itself to simple integration with their workflow and online design tools, empowering customers to visualize their own pieces and receive finished gear, with superior retail quality and precise logo colour matching, in mere days.

“The system allows us bigger print areas, more colours, and more elaborate designs, and our customers to uniquely embellish their garments on a wide range of products from different brands with lots of different kinds of creative outputs,” adds Kent.

“Our systems help brands like Kitlocker sync supply with demand, eliminating waste and making them more reactive to customer needs,” says Chris Govier, KDEU Managing Director. “Kornit Avalanche Poly Pro extends the efficiency, sustainability, quality, and logistical benefits of digitization to the booming sports and athleisure apparel market. Being able to give their customers the widest assortment of gear, customized in any quantity, on demand, is a winning game plan for Kitlocker.”

• zwissTEX adds zwissCLEAN MASK BASIC to the zwissCLEAN® antiviral and antibacterial range

zwissTEX is adding a BASIC mask to the zwissCLEAN® range which is particularly suitable when a mask is to be worn over a longer period of time - whether for school, concerts, trade fair visits or air travel. "The special feature of our zwissCLEAN MASK BASIC is that it can be worn for up to 12 hours without any problems due to the breathable material", says Maximilian Schönfließ - Business Development Manager of zwissTEX. "With it even sleeping is possible. And unlike disposable masks it can be washed up to 10 times at 30 degrees. Disposal by type is also possible".

With zwissCLEAN® masks, zwissTEX is a pioneer among manufacturers of antiviral and antibacterial oronasal masks. Unlike conventional models they actively and highly effectively eliminate viruses and bacteria thanks to the latest textile technologies. This is made possible by an environmentally friendly finishing that foregoes the use of silver and zinc. "The formula physically interrupts the cell membrane of the viruses and bacteria - so no development of resistance is possible. In this way 99.9 percent of viruses and bacteria are eliminated within a very short time," says Schönfließ.

The zwissCLEAN MASK COMFORT is recommended for daily protection at shopping, on public transport, at business appointments or similar events. It consists of a three-layer structure and combines efficient antiviral protection with long-term wearing comfort. The outer material and the integrated fleece promote protection against viruses and bacteria. The lower material made of organic cotton guarantees a lasting pleasant feeling on the skin. The mask can be washed up to 30 times, thus replacing up to 210 disposable masks and saving resources sustainably.

The zwissCLEAN® range is being continuously expanded. "In addition to mask production we plan to manufacture antiviral and antibacterial gloves," says Schönfließ. "The test phase is already underway and we will start production of the gloves in the coming weeks.

Shanghai – Sateri has unveiled FinexTM as its new product brand for recycled fibre. FinexTM, short for ‘Fibre Next’, is an innovative next-generation cellulosic fibre containing recycled content. Internationally known outdoor brand Lafuma has produced FinexTM apparel ahead of 618, China’s major mid-year online shopping festival, while independent China designer Rico Lee will launch his FinexTM apparel next month.

Since its announcement in March this year of a breakthrough in commercial production of viscose using recycled textile waste, Sateri has worked closely with its downstream yarn and garment manufacturing partners to bring the recycled fibre product to the consumer market.

“We’re pleased to collaborate with Sateri as one of their first brand partners for FinexTM. Sateri’s dedication to this partnership made it possible for Lafuma to produce T-shirts with this fine quality fibre in a short time. T-shirts made with FinexTM will be among the offerings Lafuma has in store for the 618 festival as we look to support environmentally-friendly and excellent performance solutions to strengthen our position as a leading outdoor apparel brand,” said Wu Qian, General Manager of Lafuma China.

Echoing similar sentiments is Rico Lee who established his own independent label in 2014, “I jumped at the opportunity to collaborate with Sateri when they approached me because FinexTM encapsulates what my brand stands for – Beautiful Technology that combines function and fashion.”

Tom Liu, Sateri’s Commercial Vice President said, “Like our flagship brand EcoCosy®, FinexTM is made from bio-based natural fibres. Innovation and technology has made cellulosic textile fibre recycling possible and FinexTM represents how nature not only renews itself but that products made from nature can also be regenerated. This, at its heart, is what circular fashion looks like. Our brand promise to customers remains constant– Sateri’s products are sustainable, high quality, efficient, and cost-effective. The FinexTM tagline ‘Together For A Better Next’ expresses our aspiration to be the partner of choice for next-generation fibre - we thank Lafuma and Rico Lee for pioneering with us on this quest.”

Last month, Sateri announced its entry into China’s Lyocell fibre market. The recent string of product portfolio expansion announcements is underpinned by Sateri’s business strategy to capture value. Allen Zhang, President of Sateri said, “Being the world’s largest viscose producer gives us the advantages that come with volume, but value is what we hope differentiates us. By this, we don’t only mean higher value products like Lyocell or FinexTM but also the value we bring to communities, country, climate and customers.”

Globally, less than 1% of material used to produce clothing is recycled into new clothing. This presents a big opportunity for textile fibre recycling, particularly in China which is the largest textile producing country in the world. Last month, Sateri became a council member of the China Association of Circular Economy (CACE). The company will work closely with CACE’s Textile Waste Comprehensive Utilisation Committee to establish standards and promote industrial-scale textile waste recycling. Sateri is part of the Singapore-based RGE group of companies which has committed USD200 million into next-generation textile fibre innovation and technology.

Protective masks for Europe
With FleeceforEurope and Lindenpartner, Düsseldorf-based Kloepfel Group purchasing consultancy and Berlin-based industrial consultancy Bechinger & Heymann Holding plan to manufacture and distribute up to 50 million protection class FFP1 through FFP3 respiratory masks a month exclusively for the European market from the beginning of fall. And the primary focus will be on quality.
With protective masks – including those used in operating rooms – this quality is provided above all by  virus-absorbing nonwovens. And these will be manufactured by ‘FleeceforEurope’ using an Oerlikon Nonwoven meltblown system.
But masks effectively protecting against infections can only be guaranteed with the right quality. A crucial factor in this is the inside of the mask. Because the nonwoven used in protection class FFP1 through FFP3 respiratory masks plays a decisive role.
Here, the meltblown technology from Oerlikon Nonwoven will be deployed. In a special, patented process, the fibers laid into a nonwoven fabric during manufacture are subsequently electrostatically-charged, before the material is further processed downstream.

European market for protective masks with a promising future
Those responsible at Oerlikon Nonwoven and FleeceforEurope, which will primarily focus on producing high-end nonwovens, and Lindenpartner, which will manufacture and distribute the protective masks, are certain of one thing: the market for protective masks has a very promising long-term future in Europe.
What has been commonplace in Asia for many years now will also become normal in Europe. People will be increasingly wearing face masks when venturing out, in order to better protect themselves against health risks such as the current pandemic and also against increasing environmental pollution in the form of  fine particles and exhaust fumes in the future. A

Medical face masks from a vending machine
Mask producer Lindenpartner has already secured supplies of nonwovens and will be producing face masks for the European healthcare sector over the coming weeks. To fight the coronavirus pandemic, Lindenpartner is planning to install 100 self-service face mask vending machines in Germany over the next four weeks, positioning them in publicly-accessible places such as shopping centers and airports, for example.

In keeping with the brand’s internationalization strategy, Pinko is glad to announce an ambitious retail expansion plan in the Korean market.
The first phase of this retail project, developed in collaboration with Mitsui & Co. Italia and La Pace as local partner, saw the opening of two stores located inside two of the most important and prestigious Korean duty free shopping destinations.

The first Pinko shop in Korea opened its doors at the end of January at Seoul’s Shilla Duty Free Downtown Store, which houses the boutiques of the most prestigious global luxury brands. The inauguration of the second Pinko store in Korea was celebrated with an opening party on Feb. 20. This store is located in Seoul at the Hyundai Department Store Duty Free Dongdaemun, one of the most important Korean touristic attractions at day and night, thanks to its wide offering of merchan-dising categories, spanning from international luxury and fashion items to the highly popular Made in Korea beauty products.

Pinko’s retail expansion plan in the Korean market also includes the opening of two new stores by the end of 2020, while the company aims to operate a total of 14 boutiques, 6 inside department stores and 8 at Duty Free destinations, within three years.

Today’s consumers demand versatility in their apparel, whether they’re shopping for work, sports or leisure wear. Work wear is no longer just about style, and sports and leisure wear is no longer just about stretch, while the demands for high-performance textiles in every category continue to increase. More and more consumer brands are looking to Schoeller’s established technologies to deliver not only beautiful fabrics that offer comfort and style but also breathability and the best in water and dirt repellence to their customers.

3XDRY® finishing technology from schoeller® allows the exterior of a textile to be water repellent, while the inside absorbs moisture and quickly distributes it over the surface. As a result, textiles with 3XDRY® dry much faster in comparison to conventional textiles. Since the launch of 3XDRY® in 2001, the technology has proven performance focused mostly on sportswear. Now that demands within the fashion industry are also trending toward performance textiles, more of its apparel brands are also turning to the patented 3XDRY® technology’s reliability and versatility for functional jackets, pants and shirts.