Aus der Branche

Acht Studierende des Fachbereiches Textil- und Bekleidungstechnik der Hochschule Niederrhein folgen der Einladung der Textilmesse Munich Fabric Start (18. bis 20. Juli) in München. Dort stellen sie unter der Leitung von Anna Koch, Fachlehrerin für besondere Aufgaben im Textildesign, ihre Projekt- und Abschlussarbeiten aus.
 
Die Munich Fabric Start ist eine der führenden europäischen Textilmessen, auf der zweimal jährlich über 900 internationale Stoff- und Zutatenhersteller aus 43 Ländern ihre neuesten Entwicklungen und Innovationen in über 1100 Kollektionen vorstellen.
 
Im Bachelor-Studium Design-Ingenieur mit den Schwerpunkten Textil und Mode erhalten die Studierenden eine zukunftsgerechte und praxisnahe Ausbildung.   
„Es sind kontextbezogene, innovative und experimentelle Textilien, Muster und Outfits entstanden, die formulieren und Identitäten sichtbar machen“, sagt die Diplom-Designerin Anna Koch. Die Vielfalt der Arbeiten spiegelt die Diversität des Fachbereichs und der Textilindustrie wider. Neben preisgekrönten Kollektionen der Studierenden werden am Messestand auch die aktuellen Arbeiten vorgestellt:

• Bachelorabsolventin Sonja Kreiterling hat sich in ihrer Abschlussarbeit intensiv mit dem Tabu-Thema Menstruation auseinandergesetzt und macht sich mit ihrer Mode-Kollektion „There‘s Blood“ mit experimentellen Textildesign für mehr Aufklärung stark.
• „mimicry“ heißt die Bachelorarbeit von Max Glaubrecht. Er beschäftigt sich in seiner Arbeit mit der Ästhetik der Abnutzung und der Entstehung einer natürlichen Patina im Textildesign.
• Naahal Sanatiger thematisiert in ihrer Projektarbeit „unIDENTIFIED“ aus dem Wahlpflichtkurs „Experimentelle Gestaltung“ die Frage nach der eigenen Herkunft und der Umsetzung dieser in textile Entwürfe.
• Svenja Heidbüchel hat im Rahmen des Wahlpflichtkurses „Experimentelle Gestaltung“ die Kollektion „vicious circle“ entworfen. Die Kollektion weist auf das Artensterben von heimischen Schmetterlingen hin und verdeutlicht die Notwendigkeit eines bewussteren Umgangs mit der Natur.
• Antonia Dannenberg weist mit ihrer mehrfach preisgekrönten alpinen Wintersportkollektion „MELT DOWN“ auf die Gletscherschmelze hin.
• Franziska Jauch entwickelte in ihrer Bachelorarbeit „un//used“ nachhaltige, innovative Lösungen und alternative Konzepte für die Denim-Industrie unter Einbeziehung der norwegischen Philosophie Friluftsliv, ein Modell für eine naturnahe Lebensweise.
• Nadine Gottwald beschäftigte sich in ihrer Bachelorarbeit „to appear as we please“ mit der Vielfalt an gelebten Geschlechteridentitäten und der Entwicklung einer experimentellen Formfindung für abstrakte Textildesign-Entwürfe, um den Facettenreichtum des Geschlechterspektrums zu symbolisieren.
• Sarah Oefner stellt Ausarbeitungen aus ihrem Studium unter dem Motto „spring awakening“ vor und zeigt die vielfältigen Möglichkeiten der textilen Umsetzung in den Hochschullaboren.

Ein Großteil der studentischen Arbeiten wurde von der Firma Kornit Digital in ihrer Düsseldorfer Niederlassung unterstützt.

The PREMIUM and SEEK teams around Anita Tillmann and Jörg Arntz prove their skills with the success of the new Trend and Event Platform. The format, newly shortened to just two days, showed a total of 450 curated, international brands of the new generation, with 250 brands at PREMIUM and 200 brands at SEEK. The motto was quality over quantity. In addition to the brands, the focus was clearly on the know-how of experts from sustainability, tech, and business. If you didn't discover or learn anything new in the last two days you missed out. Visitors from all over the world came to Station Berlin to see what the Premium Group had come up with for this edition - and it did not disappoint.

PREMIUM reinvents itself
The newly curated brand portfolio with many international and unexposed brands were very well received by the community and invited buyers and visitors to explore a diverse, exciting, and coherent brand landscape. The atmosphere was characterised by lightness, lots of sunshine, and good conversations.

For the first time, PREMIUM and the Fashion Council Germany joined forces to present the showroom "CURATED by Fashion Council Germany" with avant-garde designers from Germany and Ukraine. The tech format Yonnaverse addressed the most important innovations for profitability and sustainable growth through digital progress. The event took place physically, digitally, and in the Metaverse.

Iranian artist and milliner Maryam Keyhani showed what surrealism marketing and tangible art can look like with her oversized hat, which floated happily over the grounds and caused surprised faces. The installation by the Italian designer Innerrraum from Berlin was dedicated to Anita Tillmann in gratitude for her international success. Artists such as Sophie Douala from France, Claudia Gillies from New Zealand, and Grycja Erde from Ukraine were a welcome addition in making the PREMIUM visit an experience.

The diverse portfolio also included a range of beauty brands and the beauty lounge offered much-loved make-up, hair and nail touch ups. There were also many new things to discover in the retail sphere. Vintage & Rags presented a new retail concept for second-hand fashion and SPSR showed how to take retail entertainment to the next level through unique live consumer engagement. On the Content Cube stage, Daniel Steindorf, the former owner of Überfahrt, spoke with Inga Klaassen from J'N'C about hospitality fusion, community, and retail, next to other speakers.

SEEK put a stronger focus on sustainability
As in previous editions, a relaxed and positive mood prevailed at SEEK. The community was happy to finally fall into each other's arms again. SEEK convinced with high-quality and original brands and an even stronger focus on sustainability. For the first time, SEEK's brand portfolio consisted of 50% sustainable brands, further strengthening the Conscious Club and allowing it to flourish. The Conscious Club was supported by the sustainability experts from studio MM04, whose 202030 - The Berlin Fashion Summit Denim Pop-up ensured a full Content Cube.

Decision-makers and fashion professionals discussed the learnings of the denim transformation, the new green claims of the EU textile strategy as well as pragmatic solutions on how to remain and act more sustainable and competitive as an industry and individual brand. As a counterpart to Black Friday, Cold Friday, initiated by Dojo Cares, was presented as the "biggest awareness campaign since sales days have existed". Fair fashion and fair working conditions were the focus of the final conference of the "Good Clothes Fair Pay" press conference by Fashion Revolution, which was also part of the Conscious Club. On top of a lot of sustainability inspiration, for the first time there was a space for D2C brands such as VGB and ADR Atelier Roupa, who were involved both as brands and as speakers in the content programme. For two days, two stages were filled with talks and panels with the most relevant themes from fashion, lifestyle, culture and business. Gen Z, Gen Y and Gen Alpha met for espresso martinis and club culture vibes at "Platte raves the Ground" to discover and stage the coolest styles of the scene.

Die kommende Supreme Body&Beach verspricht viel. Bereits im Mai, zwei Monate vor Messestart, konnte Projektleiterin Sybille A. Mutschler einen starken Andrang auf Ausstellungsfläche vermelden und sich über eine Vielzahl von Neu-Aussteller Anfragen freuen. Dies unterstreicht einmal mehr die Bedeutung und den Stellenwert der Supreme Body&Beach, welche vom 23. bis 25. Juli 2023 in der Location der The Supreme Group im MTC world of fashion / Haus 1 in München stattfindet.

Trends und richtungsweisende Impulse im Wäschesegment werden hier gesetzt. Von Dessous, Mieder, Tag- und Nachtwäsche, Strümpfe als auch Home-, Lounge- und Active-Wear und jetzt im Sommer maßgebend für Bademode finden Einkäufer und Besucher vorwiegend aus dem im DACH-Markt alles, was trendweisend im Sommer 2024 getragen wird.

Neu dabei sind unter anderem LOVE STORIES aus Amsterdam, PRIMO aus Glowno/Polen und die deutschen Brands STYLE ICON aus Berg und LIN VA PAI aus Berlin. Langjährige Partner der Supreme Body&Beach wie MEY, ANITA sowie ULLA präsentieren ihre Highlights sowie wichtige Basics der kommenden Saison und runden damit das Portfolio der Supreme Body&Beach ab. Für das Bade- und Strandmodesegment zeigen Hersteller wie MARYAN, CYELL, ROIDAL und SEAFOLLY ihre Kollektionen, die im nächsten Sommer am Strand oder an der Poollandschaft getragen werden.

Finishing machinery specialist Monforts has secured a number of major orders from textile manufacturers in Central and South America recently, and was pleased to welcome a high number of visitors from the region to its stand at ITMA 2023 in Milan from June 8-14.

Among new orders are those for three Montex stenters delivered to the AustralTex Group in Argentina and a further Montex range to denim manufacturer CIT in Brazil. Guatemala’s Global Textiles placed an order for its second Montex stenter, while Mexico’s Zentrix ordered its third and Avante, also in Mexico, has opted for its sixth.

Elsewhere, orders have also been placed for the delivery of three new Montex stenters to one of Pakistan’s major corporations, as well as a new Thermex dyeing range to nonwovens manaufacturer Orsa in Italy. Further orders – both for new machines and retrofit modules – are now anticipated following ITMA 2023, which attracted over 111,000 visitors to Milan.

“Visitor footfall at ITMA 2023 was well beyond the company’s expectations, and we were especially pleased at the constant number of visitors from South American companies, as well as from Asia and Europe,” said Monforts Marketing Manager Nicole Croonenbroek. “We were able to provide them with detailed information about our portfolio of machines and technologies digitally and fielded an unprecedented number of serious enquiries, many of which promise to turn into new business.”

Monforts Montex stenters for processes such as drying, stretching, heat-setting and coating, she added, are already the industry standard for the fabric finishing industry, providing a number of advantages in terms of production throughput and especially in energy efficiency and resource savings. Other key technologies in the Monforts portfolio include relaxation dryers, Thermex dyeing ranges and Monfortex compressive shrinking ranges.

Montex®Coat
“We were also very pleased with the interest in the Montex®Coat, the latest addition to our range of technologies, which we displayed in Milan,” Croonenbroek said.

The Montex®Coat can serve a very diverse number of markets and enables full PVC coatings, pigment dyeing or minimal application surface and low penetration treatments, as well as solvent coatings. Knife coating, roller coating or screen printing can also all be accommodated with this system. It provides the ultimate in flexibility and the ability to switch quickly from one fabric run to the next, without compromising on the economical use of energy or raw materials.

Many refinements have been made to the Montex®Coat in the past few years, resulting in higher coating accuracy and the resulting quality of the treated fabrics. A number of advanced new improvements were introduced in Milan, including automatic edge limiters for immediately adapting to new coating widths and a new and simplified hand-held control device. These save considerable time in setting up the machine and ensuring consistent production.

The Montex®Coat unit displayed in Milan was sold to Vietnamese company Thai Tuan during the show.

From circular knitting machines and braiders via upgrades to digital solutions, Mayer & Cie. presented at ITMA 2023 a wide range of solutions that make circular knitting machines and braiding machines even more durable and thereby more valuable, for which the long-established firm received a positive visitor response.

From machinery manufacturer to solution provider
Three circular knitting machines – a Relanit 3.2 HS, an SF4-3.2 III and the OVJA 2.4 EM – and an MR-15/18C/Single Deck braiding machine took up about half the floor space of Mayer & Cie.’s ITMA stand. That reflected the weighting of the trade fair presentation. Along with high-tech circular knitting and braiding products the Mayer & Cie. focus at this year’s ITMA was on solutions that increase the value and durability of its machines. Including the digital platform knitlink, the new Control 5.0 machine control system, the camera-assisted error recognition system knithawk, almost a dozen upgrade kits for existing machines and the new oiler system Senso Blue RS.

Trade fair debut for Mayer & Cie. braiding machine
Mayer & Cie. also exhibited a braiding machine at ITMA for the first time. The company has integrated the braiding division at is Albstadt headquarters since 2019. “Braiding machines are a part of textile machinery,” said Mayer & Cie. Managing Partner Benjamin Maye, “but we nevertheless saw presenting the MR-15/18C/SD braider at ITMA as an experiment – and are satisfied with the result. The machine attracted a great deal of attention and we were able to make interesting contacts.”

A positive conclusion on ITMA 2023
Expectations of this year’s ITMA were moderate, Benjamin Mayer said. “War, high energy prices, inflation and recession are the signs of the times. Not even an ITMA is going to change that.” In addition, there had been serious problems with the issue of visas that had made it impossible for many potential visitors to attend the trade fair.

The Mayer & Cie. management therefore judged its success not by the general demand but by the positive visitor feedback. “For us that was an indicator of our future competitiveness,” said CEO Benjamin Mayer, “and we can definitely be sure of that with our developments.”

Following a strong start at the Spring Edition of Intertextile Shanghai Home Textiles early this year, global industry players have turned their sights to the next international event in August. As the first Autumn Edition to be held in the wake of China lifting many of its pandemic-related border restrictions, the three-day fair will gather around 1,000 international and domestic exhibitors. Traders looking to meet market demand will be able to source from an extensive range of trending and specialised home and contract textile products from 16 – 18 August 2023.

According to a recent market report, the global home textile market is expected to show a CAGR of 5.6% from 2023 – 2028 to reach USD 174.1 billion by the end of the forecast period. Asia-Pacific has dominated the global market in recent years, with China one of its most significant contributors.^[1]

As a manufacturing hub for home textiles, China is gradually recovering from social and business disruptions caused by the pandemic. Speaking at the recent Spring Edition, Ms Rosemary Li, Domestic Sales Manager of Zhangjiagang Coolist Life Technology Co Ltd, a long-time exhibitor specialised in bio-based and functional bedding products, said: “Since China relaxed its pandemic-related control and prevention measures, after Chinese New Year we have been flooded with orders. With both domestic and export orders increasing, it has been almost impossible for the production line to fulfil the order demand.”

While the spring show’s promising visitor flow was a positive start to the Chinese home textile industry’s post-pandemic era, a higher participation of overseas exhibitors and buyers is expected at the upcoming Autumn Edition

The return of special zones and international pavilions
Later this year in Shanghai, exhibitors will showcase their most up-to-date home and contract textile products, ranging from bedding & towelling, rugs, table & kitchen linen, upholstery & curtain fabrics, editors, home textile technologies and textile design. With a wealth of choices for buyers, several show highlights are listed below:

• Editor & Designer Zone: located in hall 5.1, the zone will feature international, high-end editor and designer brands brought by leading exhibitors J&C, Julai, Qianbaihui, Prestigious, Shanghai Lotus, SohoCut, Yada, and more.
• Country and region pavilions: premium suppliers from Belgium, Türkiye and Taiwan (China) will exhibit quality products in their designated pavilions in hall 6.1.
• Textile Designs: textile design studios from Japan, Portugal and Taiwan (China), namely Amilia Design Studio, Fine Art Inc and Tela's Design Lda, will also showcase their seasonal designs in hall 6.1.

Adding to buyers’ sourcing options, a multitude of domestic players from different categories will also showcase their respective products. Highlighted exhibitors include top curtain and curtain fabric suppliers Fu-Tex, Hangzhou Aico, Hexin and Xiaoxuanchuang; bedding suppliers Coolist, Huizhou Wah Shing and Yantai North Home; as well as Hightex, Huatex, Maya and Suzhou Roufang from the upholstery and sofa fabric sector.

Fairgoers can also learn more about the upcoming global trends and designs by visiting the ‘2023 – 2024 Intertextile International Lifestyle Trend’ area. In aid of this, Intertextile Shanghai Home Textiles has joined forces with NellyRodi™, the renowned French forecasting agency, to present the design theme for 2023 – 2024: ‘ALIVE’. HUMAN CAPITAL, ROUSING COMMITMENT and UNREAL REALITIES are the theme’s three main trends.

^[1] Globe Newswire: Global Home Textile Market Report 2023-2028: Increase in Consumer Spending on Home Renovation and Decoration Bodes Well for the Sector. https://www.globenewswire.com/en/news-release/2023/03/08/2622718/28124/en/Global-Home-Textile-Market-Report-2023-2028-Increase-in-Consumer-Spending-on-Home-Renovation-and-Decoration-Bodes-Well-for-the-Sector.html

Nach den pandemiebedingten Einschränkungen und Ausfällen bei den Fachmessen der letzten Jahre endete die ITMA 2023 mit Rekordbesucherzahlen, auch für die KARL MAYER GROUP. Unter dem Motto „Master the Change – profitable, flexible, sustainable“ zeigte das Unternehmen auf einer Fläche von 1.350 m² Lösungen und Innovationen. Präsentiert wurden 11 Maschinen von allen Business Units der KARL MAYER GROUP, eine Vielzahl trendiger textile Anwendungen mit hohem Potenzial für neue Geschäfte und wegweisende digitale Angebote.

Die Anzahl der Besucher lag mit knapp 2.900 erfassten Kontakten weit über den Erwartungen. Die angestammten KARL MAYER-Geschäftsbereiche Wirkmaschinen, Kettvorbereitung und Technische Textilien verzeichneten ein Besucherplus von 20 bis 30 % gegenüber der ITMA 2019 in Barcelona. Auch das Interesse an der Präsentation des 2020 hinzugekommenen Geschäftsbereichs STOLL war bemerkenswert. Der Standareal für die Flachstrickerei war der meistbesuchte der Unternehmensgruppe. Erfreulich hoch war zudem die Anzahl der Neukontakte. Ihr Anteil lag bei rund 30 %. Viele Textil-Brands, aber auch Branchenfremde interessieren sich für die Potenziale in puncto Nachhaltigkeit und Businessentwicklung durch Innovationen entlang der gesamten textilen Fertigungskette.

„Wir konnten überwiegend sehr konkrete Projekt- und tiefe Fachgespräche führen. Mit den besprochenen Vorhaben eröffnen sich für uns und unsere Kunden mindestens bis zum Ende nächsten Jahres positive Perspektiven,“ erklärt Arno Gärtner, CEO der KARL MAYER GROUP. Inwieweit sich die Erwartungen erfüllen, hänge allerdings von der Erholung der weltweiten Textilmärkte und von den kommenden geopolitischen Entwicklungen ab. Die globale Dynamik der jüngsten Vergangenheit führte bereits zu Verschiebungen von Lieferstrukturen, die sich auch in der Länderverteilung der Besucher auf dem Stand der KARL MAYER GROUP zeigten. Zu den Top-Herkunftsländern gehörten Indien, die Türkei, Italien und Deutschland. Die Kettvorbereitung konnte sich zudem über ein großes Interesse aus Pakistan freuen. Der Flachstrickbereich STOLL erhielt viele Anfragen aus den USA und aus Bangladesch.

SHIMA SEIKI ITALIA S.p.A., Italian subsidiary of leading Japanese computerized knitting solutions provider SHIMA SEIKI MFG., LTD., will exhibit at the 93rd edition of the Pitti Immagine Filati exhibition in Florence, Italy. It will exhibit as part of the new CustomEasy section, which explores the various aspects of customization in the presence of textile machinery, including a multi-faceted lineup of SHIMA SEIKI WHOLEGARMENT® knitting machines.

The WHOLEGARMENT® knitting machine SWG-XR® features 4 needle beds for all-needle knitting of high quality WHOLEGARMENT® products using the company's original SlideNeedle™. SWG-XR® features a re-designed sinker system and a compact, light-weight carriage featuring 4 systems as well as auto yarn carriers. All contribute to increased productivity of more than 25% over the previous MACH2®XS machine, as well as increased product range using a wider variety of yarn for supporting knits for all seasons, and higher quality for knitting beautiful fabrics and silhouettes; even items that were impossible to knit with the MACH2® series, including punch-lace patterns, variable stitch knitting and intarsia knitting. Setting new standards for the next generation of waste-free, sustainable WHOLEGARMENT® knitting, SWG-XR® at Pitti Filati will be shown in 18L.

Affectionately referred to as “SWG®-Mini,” SHIMA SEIKI's compact line of WHOLEGARMENT® machines allows customers to take advantage of the same short lead times and versatile production as larger WHOLEGARMENT® knitting machines, but with minimal investment. SWG®091N2 with its 36-inch (90cm) knitting width is especially suited to knitting a wide variety of items including accessory items as well as childrenswear and smaller size garments, all without the need for linking or sewing afterward. At Pitti Filati SWG®091N2 will be shown in 5 gauge.

A new proposal in WHOLEGARMENT® knitting will also be shown in the form of the N.SVR®183 WHOLEGARMENT® knitting machine. SHIMA SEIKI's global standard in shaped knitting, the N.SVR® series now features a model for producing WHOLEGARMENT® knitwear using every other needle in fine gauge. N.SVR®183 is equipped with the R2CARRIAGE® system and a compact, lightweight carriage for even higher productivity. Shown in 21G at Pitti Filati 93, N.SVR®183 is the ideal machine for flexible, entry-level WHOLEGARMENT® production, with the versatility to respond to fluctuating market demand.

APEXFiz® subscription-based design software supports the creative side of fashion from planning and design to colorway evaluation, realistic fabric simulation and 3D virtual sampling. Virtual samples are a digitized version of sample making that are accurate enough to be used effectively as prototypes. By replacing physical samples, virtual samples reduce time, cost and material that otherwise go to waste. APEXFiz® thereby helps to realize sustainability and digitally transform the fashion supply chain.

Continuing from past editions of Pitti Filati are knit samples produced in collaboration with Italian designer Vittorio Branchizio, as well as samples from SHIMA SEIKI headquarters for assessing the potential of SHIMA SEIKI knitting machines.

Die Supreme Kids ist bereit für die neue Ordersaison. Von Freitag, 14. Juli, bis Sonntag, 16. Juli, verwandelt sich das MTC world of fashion, Haus 1, Ingolstädter Straße 45, wieder in eine umfassende Kids-Welt, die alle wichtigen Trends und Strömungen in diesem Segment zeigt. Von Kids Fashion bis hin zu Kinderaccessoires zeigt die Supreme Kids konzentriert auf den knapp 10.000 m² Fläche des MTC world of fashion alles, was es für die Ordersaison Frühjahr/Sommer 2024 bedarf.

Unter dem Motto „Manege frei" hat das Supreme Kids Team gemeinsam mit Projektleiterin Sybille A. Mutschler eine spannende Erlebniswelt konzipiert. Mit Partnern wie der französischen CWF-Group (Children Worldwide Fashion) und ihren Labels wie Hugo, Boss und Billieblush und neu PVH Brand Germany mit den Marken Tommy Hilfiger und Calvin Klein an der Seite der Supreme Kids verwandelt sich die Halle 5 in einen Treffpunkt für Groß und Klein.

„Die Premiere der Eventfläche im Winter hat gezeigt, wie wichtig eine Erlebniswelt auf der Supreme Kids Orderplattformen ist. Mit der erneuten Kooperation und einem neuen starken Partner zeigen wir auch in dieser Saison, dass der gesunde Mix aus modernen Orderflächen und einer entspannten Aktionsfläche der richtige Weg für eine erfolgreiche Veranstaltung ist.“ so Aline Müller-Schade, Geschäftsführerin der The Supreme Group.

Neu dabei sind u.a. PVH mit TOMMY HILFIGER und CALVIN KLEIN, PAMINA KIDS, ALWERO und DIE GRÄFIN.

Hinzu kommen bereits etablierte und langjährige Labels wie JACK&JONES, BONDI, JOHA, LEEVJE und PLAYSHOES, die die außergewöhnliche Bandbreite der Orderplattform unterstreichen.

With combined regional, global, and industry specific expertise, the Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) will make its debut from 28 February – 1 March 2024. Following the signing of a memorandum of understanding (MOU) in late March, Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE) announced the new international fair for the entire textile value chain. The three-day platform will be staged at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.

Commenting on the new event, Ms Wendy Wen, Managing Director of Messe Frankfurt (HK) Ltd, said: “With Intertextile Apparel in Shanghai a prime example, our Texpertise Network provides the ideal global framework from which to launch this diverse, comprehensive platform for the integrated textile supply chain. VIATT itself will capture the essence of Texpertise in one platform – a diverse, one-stop sourcing event for buyers across all categories, from garments, fabrics, yarns and fibres, to textile machinery, technical textiles and nonwovens, and everything in between.”

Discussing the event’s potential, Mr Le Hoang Tai, Deputy Director General of the Vietnam Trade Promotion Agency (VIETRADE), said: “Vietnam is one of the world’s leading textile producers and exporters, and going from strength to strength as one of Southeast Asia’s manufacturing hubs. Our establishment has many years of experience organising trade fairs throughout Vietnam, and together with Messe Frankfurt we are excited to help international fairgoers unlock the potential of the country’s fast-growing textile market. In addition, Ho Chi Minh City’s accessibility, and Vietnam’s proximity to other leading textile-producing nations such as Bangladesh, Cambodia, China and India, make it the logical venue to host an event of this nature.”

Many international textile manufacturers have been expanding operations into Vietnam, augmenting an already strong domestic industry. According to the Vietnam Textile and Apparel Association (VITAS), the country’s textile and garment industry achieved staggering annual growth of 20 – 26% from 2018 – 2022. Participation in international trade agreements such as the Regional Comprehensive Economic Partnership (RCEP), the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), the EU–Vietnam Free Trade Agreement (EVFTA), and the Indo-Pacific Economic Framework for Prosperity (IPEF)[2], bodes well for future growth.

As one of the world’s biggest importers of textile machinery, and a consistent importer of fabrics, yarns and fibres, garment production is the cornerstone of Vietnam’s industry. The country utilises cotton and functional materials to produce casualwear, childrenswear, swimwear, workwear, and much more, with sportswear an especially fast-growing category, and high-utility garments expected to achieve high exports.

By linking textile players from across Asia, Europe and beyond with this market, VIATT 2024 is willing to play an important part in shaping the future of Vietnam’s industry. Next year’s fair will host an extensive mix of international and domestic exhibitors covering multiple textile sub-sectors, including garments, apparel fabrics and accessories, yarns and fibres, digital printing, home textiles, technical textiles and nonwovens, textile processing, textile machinery, and more.

Exhibitors and buyers can utilise the fair’s global business matchmaking service, where connections are made based on the specific needs of each party. In addition to the fair’s main function as an international trading platform, its fringe programme will facilitate participants’ networking with industry leaders and offer diverse market insights via various seminars, forums, and panel discussions.

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE). Covering the entire textile industry value chain, the inaugural edition will be held from 28 February – 1 March 2024 at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.