Aus der Branche

• C.L.A.S.S. launches the Manifesto for Responsible Fashion and kicks off the CALL TO ACTION of C.L.A.S.S. ICON 2021
• What does it mean to be a “game changer” in green fashion?
• What are the false myths of eco-fashion and what are the guidelines for innovating while safeguarding the planet? And how do you tell the story behind a sustainable fashion collection?

An annual competition to reward a visionary creative who combines design, responsible innovation and communication, capable of raising contemporary consumer awareness of the new values of sustainable fashion. This is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel "C.L.A.S.S. ICON: Award and Manifesto for Responsible Fashion", moderated by the green journalist Diana de Marsanich, and starring, on the 10th February, the fashion designer Gilberto Calzolari, recipient of the international award for creative visionaries in the world of fashion C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.

C.L.A.S.S. Manifesto  

During the Smart Voice, the C.L.A.S.S. Manifesto for Responsible Fashion, the 2021 edition of the C.L.A.S.S. ICON competition and the Sustainability Formula were presented.

C.L.A.S.S. ICON Award is an international award for visionary creatives in the fashion world who are able to convey the values of sustainability not only to fashion professionals, but also to the wider public: consumers. "We created C.L.A.S.S. ICON to reward visionary designers who create their collections by combining design, innovation and responsibility and who are able to communicate the values behind their garments authentically and effectively to consumers. It's time for storymaking and storytelling to align, otherwise it's just greenwashing" says Giusy Bettoni.

From 15th of February to 15th of April it will be possible to apply by sending an email to classicon@classecohub.org, with a description and objectives of the brand, the sustainability values adopted and the strategy, the designer's profile, a photo-video story of the latest collection, and any previous awards won (all info on http://www.classecohub.org).

During the panel, designer Gilberto Calzolari, the first winner of the first C.L.A.S.S. ICON Award, shared his vision for responsible fashion and his current projects. "My brand is a laboratory of experimentation. I create fashion to open conversations and change the way people behave and think. My creativity, from the choice of fabrics and processes to the image I decide to communicate, are the weapons at my disposal. Since the beginning, I have been really excited to team up with C.L.A.S.S. in order to share a common and challenging journey, with the perspective to be part of a constantly growing network activating mutual support. I have always thought at my collections as a call to action for a better future and now more than ever my mission as C.L.A.S.S. ICON is to make people understand that commitment and sustainability can and must go hand in hand with beauty and elegance. The adage 'kalòs kai agathòs' is one of the classical teachings that should never be forgotten: aesthetics, in my opinion, is inseparable from ethics. That's why I don't just target professionals, but also the end consumer, fashionistas and beyond" says Gilberto.

"For the first edition of C.L.A.S.S. ICON in 2020 Gilberto was decreed as our chosen one, and the path together was sanctioned at that moment: the sharing of values and visions is an indissoluble bond that keeps us united over time. Like Gilberto, each ICON will be part of a community where together with C.L.A.S.S. will try to make a real smart fashion and above all create an important voice," says Giusy Bettoni.

In support of the C.L.A.S.S. ICON award, C.L.A.S.S. presented its Manifesto for Responsible Fashion, which summarises the values that C.L.A.S.S. has been researching, communicating and developing since 2007: the role of the ethical company and its transparent production, the importance of traceable and healthy products, with total respect for people and the environment. A commitment to a circular economy with a positive impact that also means safeguarding the seas, the ocean, the use of water, energy and resources.

"A Manifesto for fashion with the lowest possible impact on the planet and on people and animals’ health thanks to responsible innovation, perfectly up to the challenges of contemporary lifestyle. This is why I created the Sustainability Formula, which only exists when there is design, responsible innovation and we are able to track and measure the impact of products and processes and communicate the new values in an appropriate way. In a word, when there is knowledge" concludes Giusy Bettoni.
 
F = D x I x S x C
F= Fashion
D=Design
S=Sustainability
C=Communication

Die Distec GmbH erweitert sein Embedded Portfolio mit dem industriellen Embedded BoxPC EC-3200 von iBASE für Anwendungen mit künstlicher Intelligenz (KI) mit höchsten Leistungsansprüchen. Der EC-3200 basiert auf dem hochmodernen, stromsparenden und leistungsstarken NVIDIA® Jetson™ TX2. Der Prozessor verbindet außergewöhnliche Geschwindigkeit und Energieeffizienz mit einem Dual Core Denver 2 und einem Quad Core ARM® Cortex®-A57 Prozessor. „Gegenüber dem Jetson™ TX1 hat sich die Energieeffizienz bzw. die Leistung damit mehr als verdoppelt“, erläutert Thomas Schrefel, Produkt Manager Embedded bei Distec. „Dies ermöglicht die hochmoderne NVIDIA Pascal-Architektur mit 256 Recheneinheiten und bis zu 1,33 TFLOPS. Der EC-3200 bietet dadurch echte KI-Rechenleistung für Edge-Anwendungen mit 8 GB Speicher und 59,7 GB/s Speicherbandbreite.“ Durch sein robustes Design eignet sich der EC-3200 ideal für den Einsatz in Industrierobotern, medizinischen Geräten, Smart Cities und für Geräte, die die Zusammenarbeit in Unternehmen unterstützen.  

BoxPC für echte Deep-Learning-Anwendungen
Heutige Edge- und Cloud-basierte KI-Produkte erfordern bessere Rechen- und Videoanalyse-Fähigkeiten, um eine anspruchsvolle Echtzeit-Datenverarbeitung durchzuführen und Latenzprobleme zu überwinden. Der EC-3200 ist eine langlebige Lösung mit lüfterlosem Design für einen unterbrechungsfreien Betrieb. Er nutzt die Vorteile der GPU-beschleunigten Parallelverarbeitung des Jetson™ TX2, um datenintensive und unternehmenskritische Arbeitslasten mit hoher Energieeffizienz und unübertroffener Zuverlässigkeit zu bewältigen. Damit ist er ideal für echte Deep-Learning-Anwendungen

Energieeffizient und zuverlässig auch in rauer Industrieumgebung
Der EC-3200 ist für einen erweiterten Temperaturbereich von -20°C bis +60°C ausgelegt. Mit seinem geringen Stromverbrauch liefert der NVIDIA® Jetson™ TX2 eine 25-mal höhere Energieeffizienz als andere hochmoderne Desktop-Grafikprozessoren. Diese hervorragende Leistung erlaubt eine Echtzeitverarbeitung, die die Bandbreite wenig belastet.

The RUDOLF GROUP is an uncontested agent of positive change especially when it comes to pioneering technologies that help transforming the textile and fashion industries. A shining example of conscious leadership played by the RUDOLF GROUP over the past decades is the invention and introduction of fluorine-free Durable Water Repellency (DWR) for textile and apparel. Since 2003, the RUCO-DRY product line has gradually convinced the industry that water-resistance can be achieved through the study and replica of natural models. “Biomimicry and the study of lotus leaves and bird’s feathers were instrumental in developing the very first fluorine-free DWR’s” says Dr. Gunther Duschek, Managing Director at RUDOLF GROUP.

Fifteen years later, RUDOLF GROUP does it again and takes a significant leapfrog. It pushes the boundaries of R&D well beyond fluorine-free, embraces nature and introduces water repellent performance entirely based on natural components. “We are launching two brand new, distinctive product propositions entirely manufactured from natural sources that do not compete with human and/or animal nutrition” continues Dr. Duschek.

RUCO®-DRY BIO CGR is an absolute breakthrough and the first Durable Water Repellent (DWR) agent based on plant-derived processing wastes. In fact, RUCO®-DRY BIO CGR is made of natural waste that accumulates as by-product during the processing of cereal grains in the food industry. The leftover material that would otherwise be disposed of is refined to create a powerful water and stain repellent textile finish.

“By turning natural waste into DWR we have optimized the biologic character of RUCO®-DRY BIO CGR where the active component is made of more than 90% bio carbon” states Dr. Dirk Sielemann, R&D Director at RUDOLF GROUP. He continues: “Although most of the product is composed by recycled biomass, RUCO®-DRY BIO CGR meets the performance and durability of conventional water repellent textile finishes”.

RUCO®-DRY BIO NPE is an equally outstanding product innovation where DWR is entirely based on a carefully selected mix of natural plant extracts. The well-balanced mix of plant-based ingredients combines excellent water and stain repellent effects with breathability and a natural handfeel. 

Unlike other 100% renewable raw materials, those used in the making of RUCO®-DRY BIO NPE are chemically and genetically non-modified and are not used as food, feed or fuel. Furthermore, all of the plant extracts that compose RUCO®-DRY BIO NPE are subject to a strict conservation and sustainability framework. “That’s why the supply of RUCO®-DRY BIO NPE is likely to remain limited to the creation and marketing of performance outdoor and sports apparel programs embedding state-of-the-art sustainable technology” concludes Dr. Duschek.

Both RUCO®-DRY BIO CGR and RUCO®-DRY BIO NPE are marketed through the BIO-LOGIC trademark, registered by RUDOLF GROUP.

Tata Communications, a global digital ecosystem enabler, has been recognised by global environmental non-profit organisation, Carbon Disclosure Project (CDP) with the distinguished ‘A-’ leadership score for implementing current best practices in sustainability for climate change. Tata Communications score is higher than the global average of ‘C’ and higher than the Asia region average of ‘D’. The Company scores the highest global score for playing a leading role in Climate Change governance, value chain management, energy efficiency, risk and opportunity disclosures in CDP 2020 reporting.

Tata Communications is among the top 34% companies globally to have received the leadership score for best practices out of 9,600+ companies that reported environmental disclosures this year. The scores are attributed basis a comprehensive peer benchmarking and sustainability performance.

The company made some strategic shifts in implementing several energy efficiency measures and this recognition reaffirms its focus on sustainability. In fiscal 2020, Tata Communications sourced approximately 15 million units of renewable energy and implemented emission reduction initiatives resulting in energy savings to the tune of 0.8 million units.

Tata Communications Sustainability strategy is based on the three facets of environment, social and governance (ESG) principles. The Company’s objective is to drive value creation for its stakeholders and drive sustainable business growth by managing risks and embracing opportunities, implementing robust governance practices and optimising the economic, environmental and social performance.

The textile industry, one of the major industrial sectors worldwide, is going through a significant revolution, with changes taking place in various sections of textile processing. Biotechnology and biomimicry, for example, are continuously playing an important role in redefining the influence of the textile industry on society, and so is progress made in auxiliary chemistry, with advances investigated and then applied in almost every section of textile processing.  The outcome is amazingly promising.

Modern, real science is inextricably intertwined with environmental consciousness and they are definitely not mutually exclusive.

At RUDOLF GROUP modern, real science means pushing R&D so to constantly explore new technology and innovations that help transform the textile and fashion industries. We work to reduce the overall dependency on traditional and virgin resources.  Getting textile manufacturers as well as brand and retailers on board is key to achieve real change. By 2030 we aim for a significant fraction of our products to be either sourced through paths alternative to the traditional petrochemicals, or by upcycling waste and/or byproducts from other industries.

“This is the kind of genuine, tangible, environmental consciousness that truly defines us and that entails that RUDOLF GROUP has a responsibility for the needs of society as a whole.” Said Alberto De Conti, Head of Rudolf Fashion Division “We have a maniacal attention to the environmental impact of our operations and products. We have truly embedded in ourselves the notion that “sustainability” is a key issue and critical to the long-term survival of our company and of society at large. “

The combination of modern, real science and environmental consciousness leads to what RUDOLF GROUP call aspirational chemistry something unique and something that positions us as shining example and guiding light throughout the industry. That is, in fact, BETTER CHEMISTRY.

Two are the innovations rooted in aspirational chemistry that RUDOLF HUB1922 presents. The first one is our WASHLESS technology and the second one is a brand new launch: LASER SMOOTHER, which supports laser technology and helps creating much better denim looks.

WASHLESS

HUB1922 WASHLESS, which can be applied to both denim and non-denim, is the simultaneous application of
-    proprietary fluorine-free DWR (Durable Water Resistance) based on biomimicry to repel dirt
-    anti-microbial, anti-bacteria and anti-viral, non-migrating chemistry to stop body odour.
The combination of the 2 translates into garments that don’t require to be washed as much.

Life cycle assessment studies on clothes, detergents and washing machines show that home laundering is always the most energy‐demanding period during these products' life cycle, even higher than production or transportation phases.

“WASHLESS aims at changing consumer habits in clothing maintenance to a more environmentally friendly direction and represents a change that is the most feasible and efficient. Making washing machines obsolete is impossible, but even though the technologies in clothes cleaning have improved greatly, the washing frequency has not been reduced. We own more and more clothing and wash it more frequently. This increased amount of washing counteracts the technological improvements in home laundry. “ said De Conti.

It is only by understanding the climate change impact associated with home laundering that product innovations and consumer education can be explored. Studies consistently show that a carbon dioxide reduction of 105 MT and electricity savings of 142 thousand GWh can be obtained by reducing home laundering, on average, by 1/3. This is roughly equivalent to removing 12% of the 140 M passenger cars in the US, or taking 23 coal power plants off the grid. In addition, more than 60% of water consumed while laundering (2,000 billion liters) can be reduced through these strategies.

LASER SMOOTHER

Laser denim is the current dominant technology available to the denim industry to create locally abraded areas, vintage effects, whiskers, patterns, patches, and even intentional holes and tears in a garment. Laser technology uses less water, harmful chemicals (such as potassium permanganate) and energy to create a wide variety of denim looks.

However, laser is not always able to produce the desired look, on the desired fabric, in the desired time. Therefore, chemical companies have been developing laser boosters that can be pre-applied to the garments in order to intensify the effect of the laser to mimic heavier bleaching applications. Unfortunately, laser boosters can create blurred images where the definition is lower and the overall image less natural.

The brand new RUDOLF HUB1922 LASER SMOOTHER is an all-in-one formulation, very easy to pre-apply to garments before laser burning and that return a very natural image which is very similar to the highly desirable hand scraping. Laser smoother can be applied by traditional exhaust or through nebulization and it dries at normal temperature in normal tumble driers.  Advantages of LASER PRIMER are:

•    Remarkable enhancement of the fabric’s characteristics (heightening of material)
•    Overall effect much more natural and similar to manual scraping (craftsmanship dimension)
•    Reduced required laser power to achieve the wanted effect (conspicuous energy saving)
•    A faster laser burning process (significant time saving, depending on the final effect)
•    Any other chemical spray is not required (environmental friendliness)
•    Reduced cost compared to other solution (financial viability)

“When it comes to working on new developments, we always start from new ideas and the constant research that starts from a concept that becomes reality, by increasingly raising the bar of sustainability” said Alice Tonello, R&D and Marketing Director of Tonello. “The research for technologies and solutions have always been part of our DNA, is a daily commitment to the environment, the market, our people and all human beings with their needs.  Based on this vision, two revolutionary patent-pending process, are born, Wake and OBleach, that allow to create incredible and totally responsible effects on garments” continued Alice Tonello.

This is how The Laundry (R)Evolution was born: a radically new conception thought to simplify and optimize the entire garment finishing process.

It involves only 2 technologies in the entire finishing cycle, reducing waste and optimizing resources: LaserBlaze, and The All-in-One-System. Metro is used, a software that processes real data, in real time to check all laundry consumption, optimizing processing times and improving performance.

The All-in-One System performs all washing operations by integrating 4 sustainable technologies into a single machine: ECOfree 2, which uses ozone in both the water and air; NoStone® for authentic and pumice-free stone-wash effects; UP, for washing processes with at least 50% less water; Core, a nebulizing system improving performance and reducing water consumption.

In terms of effects, the latest results of the Laundry (R)evolution are OBleach and Wake.

OBleach is the new Tonello patent-pending process which, by using only ozone, “returns to the future” with an authentic, sustainable and cool Bleach.

Wake is the first totally natural dyeing system. In fact, it uses only plants and vegetable waste, organic items like flowers, berries and roots left to dry and infuse, without harmful chemicals additives.

Tonello will be live during DenimsandJeans Virtual Show on October 14th and 15th.

• Entstanden aus 125 Jahren Tradition, Handwerk und Liebe zur Farbe und entwickelt für höchste ästhetische Ansprüche: CAPAROL ICONS

Die eigenen vier Wände als Refugium und Bühne und als wertvoller Ort der Ruhe: Die 120 hochwertigen, satten Farbtöne von CAPAROL ICONS sind ein Füllhorn an Inspiration und Wohlfühlatmosphäre. Aber es ist nicht nur die besondere Wirkung, die Begeisterung schafft, sondern auch der Benefit von Qualität und Nachhaltigkeit made in Germany. Denn die Marke aus dem Odenwald steht auf einer einzigartigen Basis: Das junge Unternehmen mit Start-up-Charakter zehrt von der Erfahrung des Mutterkonzerns DAW, dem größten privat geführten Baufarbenhersteller Europas aus dem hessischen Ober-Ramstadt, der 2020 sein 125-jähriges Bestehen feiert und der für zahlreiche Meilensteine in der Farbenentwicklung weltweit verantwortlich ist.

Inspirierend und luxuriös: Die Farbkollektion von CAPAROL ICONS

„125 Jahre hat unser Familienunternehmen die Geschichte der Farbkultur mitgeschrieben – mit CAPAROL ICONS erzählen wir sie jetzt neu“ Dr. Ralf Murjahn. Wer für ein hochwertiges Interior passende luxuriöse Wandfarben suchte, fand lange keine Qualität made in Germany. Das änderte sich 2016 mit CAPAROL ICONS. Die vom Inhaber der DAW, Dr. Ralf Murjahn zusammen mit seiner Schwester, der Kunsthistorikerin Annika Murjahn initiierte Luxus-Wandfarben- Kollektion CAPAROL ICONS spiegelt die besondere Liebe zum Produkt und das über die letzten 125 Jahre gewachsene Know-How des Unternehmens wider.

Die Geschwister haben die Leidenschaft und Begeisterung für Farbe von klein auf in sich aufgesogen und schließlich auch zu ihrer Berufung gemacht. Dr. Ralf Murjahn promovierte als Chemiker und startete seine Karriere in der Forschungsabteilung des Familienunternehmens. Annika Murjahn folgte ihrer Begeisterung für Kunst, studierte Kunstgeschichte, spezialisierte sich auf alte Meister und arbeitete in London und New York für namenhafte Auktionshäuser. Unter ihrer Leitung führte ein Team aus FarbdesignerInnen, TrendforscherInnen und InnenarchitektInnen eine umfangreiche wissenschaftliche Studie durch, auf deren Grundlage die CAPAROL ICONS Kollektion konzipiert ist. Die Studie befasste sich mit Kunst, Musik, Architektur, Literatur, Design, technischem Fortschritt und Mode von den 1950er- bis 2000er-Jahren und dem daraus resultierenden Einfluss auf die jeweilige Farbkultur der sechs Jahrzehnte. Bei der mehrjährigen Entwicklungsarbeit in der Forschungs- und Entwicklungs-Abteilung am Firmensitz in Ober-Ramstadt entstand eine völlig neu formulierte Farb-Formel mit höchsten Ansprüchen an Qualität und Nachhaltigkeit.

Das Ergebnis aus Studie und Produktentwicklung war CAPAROL ICONS, ein eigenständiges Unternehmen mit einem Sortiment aus 120 sorgfältig kuratierten Luxus-Innenfarben für anspruchsvolle KundInnen. Natürliche und pastellige Farben sind ebenso im Angebot wie besonders leuchtende Nuancen sowie Neon und Metallic-Töne. Die damit entstehenden pudrig matten Wände verleihen Räumen ein einzigartiges Flair. Höchste Ansprüche an Umweltfreundlichkeit, Gesundheit und Nachhaltigkeit verbinden sich bei CAPAROL ICONS mit Leidenschaft für Farbe sowie mit dem Anspruch, eine außergewöhnliche Qualität zu bieten und besonders edle und farbtiefe Oberflächen zu ermöglichen.

Baufarbenhersteller DAW feiert 125-jähriges-Jubiläum und damit 125 Jahre Kompetenz in der Farbenentwicklung.

Die DAW, Deutschlands größter privat geführter Baufarbenhersteller, feiert 2020 das 125. Firmen-Jubiläum. Das in fünfter Generation familiengeführte Unternehmen beschäftigt fast 6.000 Mitarbeiter, davon mehr als 3.200 in Deutschland. Als langjähriger Partner und Lieferant von Großhandel und Malerei-Betrieben führt die DAW mit Marken wie Caparol im Bereich der qualitativ hochwertigen Farben, Lacke, Lasuren, bauchemischen Produkten und Materialien für die Fassaden- und Dämmtechnik den deutschen Markt an. Das Programm der im "Do it yourself"-Bereich ansässigen Marke Alpina umfasst vor allem hochwertige, umweltfreundliche und gesundheitsschonende sowie leicht verarbeitbare Fabrikate für Privatkunden.

• Trust the vibes, energy doesn’t lie!

Advanced design and sustainability, innovation, aesthetics and quality, made of “ethical” laces and tights of very high quality standards and a careful look at fashion. Iluna Group, strengthened by this heritage, with a smart approach, carefully selected materials, know-how on processes and particular attention to the ecosystem, is a leader in its sector

With the FW 21-22 collection, Iluna Group focuses on design excellence aimed at perfection driven by this particular historical moment, in which preferring quality over quantity has become necessary: offering ever higher standards of quality is combined with the choice of reducing minimum waste in a way of working that becomes more thoughtful, studied, focused and less hectic.

The range of sustainable products expands by adding to the GRS certified Green Label, the BIOLINE, made with raw materials such as the precious ROICA™ V550 premium stretch fiber which belongs to ROICA Eco-Smart ™ family produced by Asahi Kasei able to combine elasticity and comfort and other benefits in terms of circular economy related to the health of materials, as demonstrated by the Gold Level Material Health Certificate by the Cradle to Cradle Product Innovation Institute, and by the world's first biodegradable polyamide 6.6 yarn AMNI SOUL ECO®, fibers that degrade completely in the environment under anaerobic conditions.

The exceptional natural dyes proposed are made with vegetable dyes extracted from various plants, with a color chart that now has 14 shades, all with solidity within the OEKO TEX® Standard 100 and all GOTS certified. No chemical product is used for the dyes, including the softening finish, for which an equally natural product is used.

All the products of the Iluna Group collections can be made in a recycled or organic variant.

Iluna Group participates to Milano Unica and digitally at all sector fairs, a new way of communicating that together with the use of social media - accompanied by the launch last year of the official website and e-commerce with all the collections and the ilunamasks.com site dedicated to the sale of the exclusive Iluna masks - it can be transformed from a necessity to a great resource and an opportunity to enhance a 360° sustainable attitude. Iluna, even before the pandemic, has always considered the sustainable aspect a priority in its work and now, in the light of this new landscape, the many years of experience gained benefits the company by pushing it to place itself more and more as a precursor of sustainable innovation.

The constant commitment to responsible solutions makes Iluna Group the only lace manufacturer to use - since 2017 - transformed stretch in the entire range of its elastic laces. Iluna Group excellence is based 100% on responsible innovation, guaranteed by the most important certifications. The creation of smart lace, strictly Made in Italy, is also Global Recycled Standard (GRS) certified. Today Iluna is a reference point for international markets and boasts products with OEKO-TEX® Standard 100 certification.

• A new partnership is born in the name of responsible innovation, relationships and a new twist in the fashion system

C.L.A.S.S., the international hub for responsible innovation founded by Giusy Bettoni, and SFASHION NET, the portal dedicated to micro critical fashion companies created by Guya Manzoni and Marina Savarese, join forces to give active support to micro enterprises and bring a wave of fresh air in the fashion system.

When you speak the same language and are moved by the same values, it is easy to meet on a common path. You can decide to walk alone, or to continue together in the same direction. This is what has happened since the meeting of C.L.A.S.S. and SFASHION NET, two realities, the first consolidated over time and the second recently born, which speak of responsible innovation, beauty, design, tradition, ethics and smart communication.

And who have decided to combine skills and ideas in the name of a revolutionary vision of fashion.

Micro companies and independent designers, the daily bread of SFASHION NET, will become the final addressees of a series of specialized services and courses developed by C.L.A.S.S. and will benefit from special conditions for finding materials in small quantities available on the Smart Source and ad hoc consultancy. All this to support the growth of these brands that have always moved on the wave of sustainability and ethical production, but often encountering many problems.

Online activities will alternate with offline meetings, because relationship is what makes the difference, even in the world of fashion.

“The spirit and values of the new generation of designers are what makes us optimistic about tomorrow’s fashion system. For this reason, together with SFASHION NET “every year” we will choose 1 or 2 creatives that are more in line with our common values and we will promote them at 360°, on all our channels and with a targeted communication activity starting from the collections that will be presented in February”.

• ECOSENSOR™’s new references combine high-performance and innovation to empower people with the possibility to live life naturally both for mind and body.
• The new range is woven from certified ingredients, a completely traceable production process and highly certified suppliers               

"A New Eco high-tech force of Nature", a bold claim, a daring attitude and true facts. ECOSENSOR™ by Asahi Kasei has concentrated all its key values into a Nature-driven and high-tech fabric collection that respects the environment and human being.

Sustainability, active climate control, exquisite touch and extreme performance co-habit the textiles: the collection is made of wovens and knits where the main technology is represented by GRS - Global Recycle Standard certified polyamide and polyesters, sometime combined with ROICA™ recycled stretch yarns and dyed and finished with Oekotex Standard 100 certified processes and/or by BlueSign® partners’ companies.

But there is much more than it meets the eye.

Behind the new collection is a great story of sustainability.

"Our international team strives to innovate with a human-based approach to research and develop solutions that meet high-performance standards as well as the transparency and traceability of both the ingredients and the supply chain", says Mr. Hashimoto, Senior Managing Director of Asahi Kasei Advance, the global materials innovator and manufacturer.

Indeed, the company has set the high bar all its suppliers and partners must match. Such criteria include: thoroughly transparency and traceability of both materials and production, corporate responsibility at all levels and a strategic commitment granted by influential certifications such as GRS - Global Recycle Standard for recycled ingredients and processes, as well as Bluesign® and OekoTex Standard 100 certifications, which focus on environmentally-friendly impact of the dyeing and finishing processes.

The human, environmentally-friendly and cutting-edge imprint of ECOSENSOR™ ultimate collection reflects a vision for a more responsible way of fabric manufacturing.

A new force of nature, because story telling truly must match the story making.