Aus der Branche

In seiner jüngsten Evaluierung hat adidas eine Rangliste der Zulieferer von chemischen Produkten und Hilfsstoffen erstellt, die bei der Herstellung seiner Produkte verwendet werden. Mit 98 % ZDHC Level 3 Hilfsmitteln und Farbstoffen im Portfolio ist CHT der bevorzugte Lieferant in diesem Ranking. Dies honoriert zum einen die Innovationskraft der unternehmenseigenen Forschung und Entwicklung, zum anderen zeigt es deutlich, dass CHT der bevorzugte Partner für die nachhaltige chemische Behandlung von zertifizierbaren Markenprodukten ist.

CHT investiert in nachhaltige textile Wertschöpfungsketten
Im Jahr 2022 erwirtschaftete die CHT Gruppe 77 % ihres Gesamtumsatzes mit nachhaltig klassifizierten Produkten. Die unternehmenseigene Forschung und Entwicklung arbeitet unermüdlich daran, die gesamte textile Wertschöpfungskette nachhaltiger zu gestalten.
Kunden aus der produzierenden Textilindustrie profitieren vom Know-how der CHT und technischer Kompetenz in der maschinellen Anwendung.

CHT und Textilstandards
In diesem Zusammenhang ist CHT bereits seit 2019 als ZDHC Contributor mit einem umfassenden Sortiment von mehr als 2200 zertifizierten Produkten aktiv. Davon sind 70 % Textilhilfsmittel und 30 % Farbstoffe im Portfolio, die nach Level 3 ZDHC, bluesign® oder C2C-Standards zertifiziert sind.
CHT unterstützt seine Kunden und Geschäftspartner umfassend und investiert intensiv in Compliance- und Regulierungsmaßnahmen. Insbesondere im Textilbereich arbeitet die Unternehmensgruppe mit renommierten Standards und Labels zusammen. Unter anderem bluesign®, C2C oder GOTS. Insbesondere im Rahmen des ZDHC-Programms ist CHT weltweit ein der führenden Unternehmen. Mehr als 2200 von CHT zertifizierte Produkte erreichen derzeit LEVEL 3, die höchstmögliche Stufe für sichere Textilchemie. Besonders erwähnenswert ist, dass dies sowohl Textilhilfsmittel (70 %) als auch Farbstoffe und Pigmente (30 %) umfasst.

Die CHT Gruppe ist an mehreren ZDHC-Arbeitsgruppen beteiligt und ist auch Mitglied der ZDHC-internen Beratungsgruppe der chemischen Industrie (CIAG).

adidas Originals and Edison Chen announce their global partnership, adidas Originals by Edison Chen, as Chen makes his return to the brand to begin a new era of collaboration that will redefine creative innovation and build a cultural legacy for the future.

Chen is the Founder and Creative Director of global lifestyle brand CLOT, which is celebrating its 20th anniversary this year. After moving from Vancouver to Hong Kong in his youth, the clash of East meets West began for him as he adapted to the exposure to different cultures. His experiences and new perspectives opened his eyes to globalism and started to lay the foundation for what would eventually become CLOT.

For his partnership with adidas Originals, Chen will bring an innovative vision and creative prowess to introduce exclusive collaboration styles, leveraging adidas’ extensive archive and history in the process. With a focus on fostering cultural exchange between the East and West, adidas is partnering with Chen to introduce collections that push boundaries and defy the norms with his thought-provoking designs.

Celebrating the shared commitment to creative innovation between adidas Original and Edison Chen, the “Change The Generation” collection explores three distinctly different styles ranging from ultra-lifestyle to formal dress and active/streetwear bringing to life a collection that can be explored individually as well as a collision of the three lifestyles together.  

Pieces from the collection will start becoming available in January 2024.

• The new high-performance away kit design blends bold geometric prints with shades of halo pink and soft, pastel glow blue, pushing the boundaries of on-pitch sport style.
• The limited-edition range includes a gender-neutral game-day match shirt as well as comfort-first off-pitch pieces for pre- and post-match travel.

adidas and Arsenal have launched the next chapter of their collaboration with Stella McCartney, by revealing the first away kit and travel range for Arsenal Women.

The limited-edition range is designed to support Arsenal Women both on and off the pitch and includes a range of structured silhouettes including a jersey, shorts and stylish travel wear pieces such as a full zip jacket with neon accents, track-style pants, and an oversized tee. As the hero piece of the collection, the striking away shirt takes centre stage thanks to the fusion of geometric patterns with color-blocking accents of halo pink and glow blue. The shirt also features AEROREADY technology, which uses sweat-wicking and absorbent materials to keep players feeling dry.

Key pieces are crafted with at least 47% recycled polyester and 100% organic cotton as part of adidas' ambition to help end plastic waste.

adidas launches its new LFSTLR jersey collection, featuring the season 23/24 third jerseys of some its leading clubs, re-imagined as fashion-focused, lifestyle streetwear.

LFSTLR blurs the lines between football performance and streetwear culture, re-defining what it means to represent your club away from the terraces. The collection includes adaptations of the third jerseys of Arsenal, FC Bayern Munich, Juventus, Manchester United and Real Madrid, retaining the overall design blueprint of the authentic on-pitch and fan versions but with a focus on wearability and comfort over pure performance for the field of play.

Each jersey is made with an elevated base material, including heavier superior fabrics for additional comfort as well as featuring a more premium trim execution and detailing to truly ramp up the style factor. The application of a tonal adidas badge gives each jersey a clean, crisp look that gives the club crests additional prominence. Between 70-100% of the materials used in each jersey are from recycled or renewable sources.

adidas worked with each club to appoint a Creative Lead, tapping into the worlds of fashion and music, and ensuring the unique flair of each team came through with bespoke individuality:

• Arsenal linked up with Grammy-award winning rapper, Pusha T
• FC Bayern collaborated with Achraf, one of the hottest names in the German fashion and music industry
• Juventus called upon Italian style with fashion photographer Giampaolo Sgura
• Manchester United teamed up with Nigerian Afropop singer-songwriter, Adekunle Gold & Manchester’s The KTNA
• Real Madrid worked with renowned Mexican rapper, Alemán 

As part of the 12-piece collection, adidas introduces the SST Jacket – for men and women – as well as the Avacourt in a refreshed look. Both pieces share a bold blue hue – synonymous with the outfit that Billie Jean King wore in the Battle of the Sexes match – which is applied throughout the collection as a consistent design story.

The SST Jacket is inspired by the classic adidas tennis tracksuits from the era when Billie Jean King was at the height of her career, changing tennis on and off the court for years to come.

The Avacourt, having originally launched in 2022, is created and engineered to best support women when playing tennis – featuring a women’s specific last, increased torsion, softer materials and a midfoot support saddle. Updates for the 2023 season bridge today’s silhouette with the one worn by Billie Jean King 50 years ago – which was adidas’ first ever signature tennis shoe for women – via its color story, as well as key material updates. The suede leather tongue has a retro feel and soft premium touch, with the toe guard made from a synthetic suede finishing. Adding to the comfort, the heel collar is lined with terry cloth – a fabric synonymous with the era.

Other key pieces in the collection include the Tennis Modular Leotard AEROREADY Pro with detachable skirt, the Tennis Transformative AEROREADY Dress Pro that evolves into two different styles, and the Tennis Reversible AEROREADY Match Skirt Pro with Tennis HEAT.RDY Short Tight Pro layered underneath. For men, key pieces include the Tennis HEAT.RDY Freelift Polo Shirt Pro, the Tennis Reversible AEROREADY Freelift T-Shirt Pro and the Tennis AEROREADY 2 IN 1 Short Pro.

adidas kündigte einen weiteren Verkauf aus den YEEZY-Lagerbeständen an. Eine Reihe bestehender Produkte wird im August phasenweise global erhältlich sein. Wie bereits angekündigt, wird adidas einen signifikanten Betrag an ausgewählte Organisationen spenden, die sich für die Bekämpfung von Diskriminierung und Hass, einschließlich Rassismus und Antisemitismus, einsetzen.

Wie im Mai 2023 werden auch im zweiten Verkauf Produkte auf den Markt gebracht, die im Jahr 2022 für den Verkauf entwickelt wurden. Das verfügbare Sortiment wird einige der beliebtesten bestehenden Designs umfassen, darunter den YEEZY BOOST 350 V2, 500 und 700 sowie den YEEZY SLIDE und FOAM RNR.

adidas wird die Unterstützung von Partnern im Kampf gegen Diskriminierung und Hass mit Spenden an bestehende und neue Partner fortsetzen. Das Unternehmen wird weiterhin die Arbeit der Anti-Defamation League (ADL) und des Philonise & Keeta Floyd Institute for Social Change unterstützen. Darüber hinaus freut sich adidas, mit der Stiftung von Robert Kraft, der Foundation to Combat Antisemitism (FCAS), zusammenzuarbeiten, um alle Formen von Hass zu bekämpfen.

Um noch mehr Wirkung zu erzielen, wird adidas die Foundation to Combat Antisemitism unterstützen, indem ausgewählten Produkten, die direkt von adidas in Nordamerika verkauft werden, blaue quadratische Anstecknadeln beigelegt werden. Diese blauen quadratischen Anstecknadeln wurden von der FCAS im Rahmen ihrer Anfang des Jahres gestarteten Kampagne #StandUpToJewishHate als universelles Symbol für Solidarität und Einigkeit im Kampf gegen Antisemitismus und jeglichen Hass eingeführt. adidas wird auch das Bewusstsein für die Arbeit der einzelnen Partner unterstützen.

Seit der Beendigung der YEEZY-Partnerschaft im Oktober hatte adidas verschiedene Szenarien für die mögliche Nutzung des YEEZY-Lagerbestands geprüft mit dem Ziel, damit möglichst verantwortungsvoll umzugehen. Der Prozess umfasste die Einholung von Feedback und das Anhören einer vielfältigen Gruppe von Beschäftigten, Organisationen, Communities und Kunden.

Fashion for Good launches new pilot with brand partners adidas, Inditex, Target and Zalando, and footwear recycling innovator FastFeetGrinded to test and validate the innovative footwear recycling process to support the uptake of recycled content in footwear, driving the change towards a more circular footwear industry.

Globally, 24 billion shoes are added to the market each year*, and a staggering 90% of shoes are either landfilled or incinerated*. To tackle this challenge, Fashion for Good has launched a new pilot with partners adidas, Inditex, Target and Zalando, in collaboration with innovator FastFeetGrinded, aiming to test and validate the footwear recycling process and support the uptake of recycled materials in footwear. FastFeetGrinded possesses the unique capability to deconstruct any type of pre- and post-consumer shoe, breaking it down into its macro-components. These macro-components are then subsequently grinded down into smaller high purity granulates which FastFeetGrinded may use to create material streams for repurposed use.

Through this collaborative pilot, the partners will divert pre- and post-consumer footwear to FastFeetGrinded, who will transform them into various new material granulates. The next step involves FastFeetGrinded’s network of supply chain partners, who will produce output products, such as outsoles, midsoles, and flip flops. The brands will closely evaluate the products’ quality and purity, aiming to showcase the potential of FastFeetGrinded's footwear recycling technology and pave the way for scalable solutions.

*World Footwear Yearbook (2020). Footwear production with a new record of 24.3 billion pairs.
*Vivobarefoot. 22 billion pairs of shoes are dumped into landfill each year. It’s time for change.
*WRAP (2019) Valuing our Clothes.
*Material Innovation Initiative (2021). 2021 State of the Industry Report: Next-Gen Materials.

adidas unveils its new campaign to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023™. The campaign is dedicated to next gen icons Alessia Russo, Lena Oberdorf and Mary Fowler and looks to drive more global attention for the game and inspire other young women and girls to follow in their footsteps.

Marking adidas’ most impactful Women’s World Cup campaign to date, the brand unites its global family of football legends and advocates of the women’s game. Headlined by a series of fast-paced films, the campaign welcomes a star-studded line up of David Beckham, Leon Goretzka and Ian Wright, actor and football fan, Jenna Ortega, as well as Argentina’s World Cup hero, Lionel Messi. They come together to celebrate the skills that Russo, Oberdorf and Fowler are renowned for, from vision and interception to power, creativity and accuracy.

The films are part of a new creative proposition from adidas for the upcoming tournament. ‘Play Until They Can’t Look Away’ aims to platform and showcase some of the world’s greatest football players on the biggest stage – whose skills and passion for the game demand global attention and support.

Set against the soundtrack of SL2’s iconic song, On a Ragga Tip, fans see World Cup winner, Lionel Messi, alongside Mary Fowler, guiding both viewers and Jenna Ortega across the world to Fowler’s home country of Australia , with preparations for the biggest women's sporting moment underway.

Meanwhile, David Beckham and Ian Wright, alongside his granddaughter, Women’s Arsenal FC player, Raphaella Wright-Phillips, are unable to look away in a supermarket as Russo spectacularly weaves her way through the narrow aisles, in her own creative fashion. Finally, Goretzka is expertly interrupted while bowling as Oberdorf whizzes around an arcade, powerfully intercepting balls in each scene to achieve a high score of her own.

Paying respect to those who have gone before, the films are also filled with subtle references to memorable moments that football super fans will revel in, including shirt numbers, iconic tournament balls, plus much more.

This season, adidas Originals and the progressive Ukrainian label KSENIASCHNAIDER have come together to present a collaborative collection featuring a host of unconventional garments, footwear, and accessories.

Founded in 2011 by Ksenia and Anton Schnaider, KSENIASCHNAIDER is a Kyiv-based independent fashion house centered on creating boundary pushing ready-to-wear, denim, and upcycled apparel and accessories. Drawing on Ksenia’s design language and Anton’s engineering logic, the partners’ eponymous label continues to challenge established conventions to boldly project a new vision of the future.

The collection is anchored by a host of garments which blend the Ukrainian house’s signature aesthetic with adidas’ instantly recognizable brand codes. First, an array of denim pieces – including jeans, jackets, and shirt dresses – are elevated with frayed edges, voluminous cuts, and idiosyncratic details. Second, fresh takes on a timeless adidas classic stand out as adiColor tracksuits, corsets, and dresses are reworked in a patchwork finish.

The adidas Originals x KSENIASCHNAIDER collection launches on July 1st.

adidas and Bogey Boys are introducing the adidas x Bogey Boys collection featuring crisp designs and high-quality performance materials that combine vintage styles from golf and tennis with a modern feel, all for easy on- and off-course wear. The limited-edition capsule featuring apparel and footwear for men and women will be available at select locations beginning Wednesday, June 14.

The adidas x Bogey Boys capsule introduces classic, clean, and sporty designs that give golfers the chance to express their style.  In refined white, altered blue and collegiate green colorways, pieces from the collection include:

• Two four-button placket polos with a higher collar stand
• A striped silhouette as well as a solid pique option with piping at cuffs and chest pocket
• Terry cloth track suit (jacket and pants) with white 3-Stripes detailing and adidas x Bogey Boys branding
• V-neck sweater vest in collegiate green with checkered white and green contrasting across the shoulders and small contrast lines running through rib hem and armholes
• Straight-leg trouser made with adidas’ WARPKNIT material featuring pintuck detail down front and back legs along with piping around pockets for a crisp finish
• Terry cloth romper with zip-front pockets, elastic waistband with pin buckle, back-right welt pocket and contrast white binding at armhole and leg opening
• High-waisted skirt that features a side-zip opening, front and back seams with kick pleats, triangle pocket inserts with piping detail, and zipper pocket back-center and adidas’ WARPKNIT material
• Playful graphic tee that includes a 'Welcome to the Clubhouse' message on the back featuring characters dressed in pieces of the collection sketched by Macklemore and the adidas team.

There will be a handful of accessories to complement the range including a five-panel rope hat, leather golf glove, and leather travel bag featuring croc texture with metal feet and hardware.