Jeanologia: 20 million m³ of polluted water saved from the planet
On the occasion of World Water Day, Jeanologia reaffirms its commitment to dehydrating and detoxifying the textile industry by presenting its Ecological Profit and Loss Account—a pioneering report that quantifies the positive impact of its innovative solutions in terms of water savings and emissions reduction.
The figures for 2024: 20,875,400 cubic meters of polluted water saved and a reduction of 98,4 million kilograms of CO₂ emissions—a contribution equivalent to the annual water consumption of a city the size of Valencia and the carbon capture in a year by a forest of 16,000 hectares, the same size as 22,400 football fields. This means millions of liters of wastewater have been prevented from reaching rivers and seas, and millions of kilograms of CO₂ from polluting the atmosphere.
Water scarcity: the textile industry’s challenge and the urgency to act
The fashion industry, one of the most water-intensive and waste-generating sectors, faces a critical challenge. Each year, it is estimated to use 93 billion cubic meters of water and generate 20% of the world’s wastewater, mostly due to processes like dyeing and garment finishing. This scenario highlights the urgent need for transformation.
The global water crisis demands concrete solutions. Jeanologia has proven that it is possible to produce fashion responsibly, significantly reducing environmental impact without compromising quality, authenticity, creativity, or profitability.
The denim revolution is driven by innovation. Since its founding three decades ago, Jeanologia has developed a integrated ecosystem of technologies that enable zero discharge and minimal water usage. Among its specialized solutions for the denim industry are:
- Laser: A pioneering technology that replaces traditional abrasion methods, eliminating the use of water and harmful chemicals.
- eFlow: Uses nanobubbles to transport chemicals precisely to fabrics, minimizing water usage and ensuring zero discharge.
- Airwash Tech (G2 Indra): Replaces conventional water-based garment washing with air, significantly reducing both water and chemical consumption.
- H2Zero: A closed-loop water recycling system that recovers up to 95% of water used during production.
Jeanologia has implemented these technologies in over 80 countries, working with leading global manufacturers to completely transform how jeans are made. Sustainability in the textile sector is no longer a promise—it’s a measurable reality.
Since its founding, Jeanologia has been on a mission to transform the textile industry into a more ethical, sustainable, and efficient model. The company works closely with brands, retailers, and suppliers on this transformative journey, offering disruptive technologies, innovative software, and a new operational model. Their groundbreaking solutions, including laser technology, G2 ozone, Dancing Box, e-flow, H2Zero, and ColorBox, have redefined garment design and finishing standards, eliminating polluting processes and significantly reducing the use of water, energy, and chemicals. Thanks to these advancements, Jeanologia has saved millions of liters of water and eliminated harmful substances, turning its vision of a truly sustainable textile industry into reality.
In 2025, Jeanologia celebrates its 30th anniversary, marking a legacy of three decades of sustainable innovation. From the introduction of its laser technology in 1999, which revolutionized denim finishing, to its current challenge of implementing a revolutionary sustainable garment dyeing process, the Spanish company has pioneered solutions that not only benefit the environment but also optimize operational costs. Looking ahead, Jeanologia remains committed to creating an eco-efficient and ethical textile future, encouraging all industry stakeholders to join its Mission Zero initiative: dehydrate and detoxify the textile industry. No more water and toxic chemicals used in garment finishing around the world.
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